KR20020017351A - Online Focus Group Interview System - Google Patents

Abstract

PURPOSE: An on-line group discussion research system is provided to implement an actual situation in a cyber space and to promptly approach the opinions of a consumer group under direct participation of clients and an interviewer. CONSTITUTION: A client requests for a discussion research on-line via a research request wizard(31). The client determines general contents of a discussion research by simply clicking a mouse or manipulating a keyboard via the Internet homepage of a company conducting an on-line discussion research. A research target manager(32) samples the sample applicants for a discussion research and secures the research targets as many as the client demands. Then, a consumer DB(Database)(43) of the client or an on-line panel DB(42) of the research company is used. The applicants are noticed to participate in the discussion research via cellular phones, e-mail, or messengers. If the number of participants is the same as the number of the sample applicants, the applicant sampling is finished. The particulars needed for the discussion research are informed to the people included in the sample. Thereafter, a real discussion is performed via a discussion manager(33). The result of the discussion is processed by natural language processing via a data processor(34).

Description

Online Discussion Group Interview System

The present invention is a technology that provides a quick customer information by providing a client (company or individual) information on the consumer side related to marketing or polls.

Existing debates, including FGI and brainstorming, consisted of a group of subjects off-line, gathered the group in a specific space, and examined consumer responses to the target product. These existing survey methods have time and space constraints, and incur unnecessary costs such as difficulty in recruiting subjects, transportation costs, survey site usage costs, transcription of recordings, and refreshments. In addition, because the investigator and the subjects meet at the same time in a public place, discussions within the group could be led by one person, and the client can view the discussion room through the one-way mirror window. Since the information could only be obtained passively through the recorded tape or by observing the discussion situation in a separate room, it could not affect the discussion of consumers at all and had limitations that did not accurately reflect the needs of the client. In addition, since the investigator (interviewer) had to analyze the data without any technical assistance with the result of self-defeating the discussion conducted, it took additional time for analysis and preliminary work for full analysis. In addition, offline interviews have a limit in which discussions within a group can be led by one person because both parties meet at the same time in a public place, and the client can view the discussion room through the Oneway mirror window. By taking a method of passive information acquisition through observations or recorded tapes in-, it had a limit that could not accurately reflect the demands of the company because it could not influence the discussion of consumers at all.

In order to solve the problems described above, the present invention implements the most realistic situation online through a virtual space, and provides an online research system that allows the consumer group's opinion to be quickly achieved under the direct participation of the client and the interviewer in such an environment. do.

The present invention can utilize a panel DB held by an online research company or a consumer DB held by a client company to quickly and accurately find a subject who satisfies a specific condition required by a client to construct a sample of the survey. Based on this, reliable survey service can be provided. The conversations exchanged during the discussion are stored in real-time as text files, eliminating the step of self-translation, and using natural language processing techniques to index and search keywords. And by going through the data cleaning step, such as to be able to check the contents of each investigator's remarks, the investigator can focus on the result analysis itself rather than preliminary work for the result analysis. In addition, functions such as the frequency of a specific keyword or a combination search of two or more words enable basic statistical processing of discussion text data. These analysis programs automate surveys to some degree, significantly reducing the time and cost of surveys compared to traditional survey methods, and providing companies with rapid and accurate marketing information.

The present invention provides a variety of features such as text chat, voice chat, video conferencing, and chat using 3D virtual reality to enable discussion of specific products or topics from one-to-one situations to one-to-many situations. Take advantage of the interface. Each person who participates in the discussion can choose which interface he or she will use, and the client and the investigator can request a specific interface from the entire subject.

1 is a schematic configuration diagram of an online discussion system according to the present invention, and descriptions of the main parts of the drawing are as follows:

-11: Web browser of the subject

12: Web browser of investigator (interviewer conducting online discussion)

13: Web browser of client (online discussion requester)

20: Web server running this system

30: This online discussion system running on the above 20 web servers

-31: A component of the above system as a survey wizard (investigation support system)

-32: A component of the present system No. 30 as the investigator (sample group forming system)

-33: A component of the above system 30 as a discussion manager (investigation execution system)

34: Component of the above system 30 as a data processor (analysis support system)

41: Discussion database. DB that stores previously investigated contents and results

-42: Online panel DB held by the company (operator) operating this system

-43: Consumer DB owned by the company requesting to conduct an online discussion through this system

The first configuration of the present invention as an online discussion research system is that a client requests a discussion research online, which is performed through the survey request wizard 31 of FIG. Clients can use the system to determine the overall content of their desired discussion via simple mouse clicks and keyboard inputs through the company's Internet home page. See Figure 2 for details on this.

The second configuration is to extract the discussion sample candidates in a short time online, and to secure the number of the target number of samples required by the client among them, this is done through the subject manager 32 of FIG. At this stage, the consumer DB (43) held by the client or the online panel DB (42) held by the survey performing company is utilized, and the surveys satisfying the specific conditions required by the client based on the demographic data already held by these databases. Automatically extract a certain number of candidates. These candidates will receive a pop-up window or messenger message on their screen if their mobile phone, email, or subject is connected to the Internet through a messenger that includes push and UMS. The survey will be promptly informed to participate in the debate survey, and if the number of candidates who indicated their intention is consistent with the sample count, close the sampling phase, and inform those involved in the debate survey.

The third configuration is made through the discussion manager 33 of FIG. Clients, investigators (interviewers), and subjects for discussion are given access to the Internet using their computers (11, 12, 13) at convenient times at specific times, and to the web server (20) of the forum for conducting discussions. Conduct an investigation. The discussion manager 33 opens a discussion room by selecting one of various interfaces such as text chat, voice chat, video conferencing, 3D virtual reality chat, etc. according to a client's or investigator's request. To the discussion. Clients, interviewers, and non-investigators are not allowed to access the discussion group, ensuring reliability and security. The discussion manager also includes a function of providing information on the product through multimedia, text, or three-dimensional images in the case of a discussion about product marketing. During the discussion, the client may participate in the discussion at his or her own intention, provide feedback to the investigator (interviewer) through one-on-one conversations (whispers during the chat) or discuss any additional information that he / she needs. May be required to induce. The discussion manager also enters the next step, the data processor, which includes the ability to text text conversations in real time during the discussion.

The fourth configuration is the data processor 34 of FIG. 1, which receives a first raw data file calculated as a result of the logging of discussion content, and applies a series of natural language processing techniques. The process of cleaning. Natural language processing techniques that can be applied in this process include morpheme analysis, keyword indexing for each word, and keyword indexing for specific topics. In the case of voice chat or video conferencing, an additional voice recognizer is used to change the voice to text. Shall be. The output of the data processor is a second data file that has been indexed for words and indexes, a separate text file that separates conversations by topic, the results of frequency searches of major keywords, and dialogs for each speaker. The output is provided to investigators and clients with a searcher that can be used for analysis. This step omits the self-translation in the off-line survey and its preprocessing step, and provides the investigator with accurate and various analytical results to the investigator with accurate and quick and inexpensive analysis.

The overall configuration of the present invention is shown in Figure 1, the specific configuration and flow chart for each configuration is as follows.

<Figure 2> Progress of the Inquiry Wizard (Investigation Step)

<Figure 3> Progress of the investigation target manager (sample sampling stage)

<Figure 4> Progress of discussion manager (investigation stage)

<Figure 5> Data Processor Progress (Analysis Step)

As described above, in the embodiment of the present invention, the target group, the client, and the interviewer meet and communicate directly in the virtual reality provided by the computer to construct the face-to-face interview situation to produce the situation of the reality and the discussion research. In addition, this enables economic, fast and accurate investigations in all aspects of time, space and cost. In addition, the use of the result storage DB in the processing of results can be rationalized in terms of time and cost by eliminating the self-stepping step in the investigation stage, and the scientificization and automation of the results can be achieved by the input of an analysis program for producing the research results. Such effects can be used after being modified or applied by those skilled in the art without departing from the gist of the present invention in the field of investigation.

Claims (9)

Application to online discussions (FGI, brainstorming, topic discussions, etc.) through various online chats such as text chat, voice chat, video conferencing, and 3D virtual reality chat. When a sample of subjects that meet certain conditions is extracted from an online panel database or a consumer database, the subjects can use a messenger including push function and integrated messaging to pop-up windows on mobile phones, e-mails, and computer monitors. To establish a sample by inducing participation in a discussion survey. After the discussion is completed, the text of the discussion (chatting log file) is taken as an input, processed using a series of natural language processing techniques, and the results are searched through natural language queries. It is used to analyze offline discussions. The morphological analysis theory and computerized morphological analyzer of claim 3, wherein the morpheme analysis is performed on an input file to separate nouns and investigations, and to distinguish verb stems and utilization forms. The method of claim 3, wherein the frequency of words is investigated using natural language processing techniques. The method of claim 3, wherein the subject index is indexed using a natural language processing technique, and automatically generates a subject list. The method according to claim 6, wherein the topic-specific dialogue book is grouped by the topic list generated. How to create a discussion by group discussion group that gathers comments by discussion participants from a chatting log file after the discussion is completed. Internet service using the online discussion research e-commerce system proposed by the present invention.