KR20020008104A - System of Advertisement to Image Communication Unit - Google Patents

Abstract

PURPOSE: An advertisement system to an image communication terminal is provided to decrease a use charge of a cellular phone by transmitting an advertisement of a desired specific company to the image communication terminal and paying a uniform rate of the use charge to the use of the cellular phone. CONSTITUTION: A communication company-side central system receives information data to an advertisement image object supplied from a sponsor and a program for operating the information data and calculating an advertisement cost. A plurality of subscriber terminals include a transmitting and receiving unit for being connected to the communication company-side central system so that the information data are received and transmitting and receiving the information data to the advertisement image object.

Description

Advertisement system for video communication terminal {System of Advertisement to Image Communication Unit}

The present invention relates to a group advertisement system for a video communication terminal, and more particularly, to a mobile phone, in particular, for an IMT-2000 to which an image transmission function is provided, a specific advertisement consisting of a video on an initial screen where a user intends to use a mobile phone (third party). Logos, or logos for phase dances, etc.) on the screen for a certain period of time while the user sees the advertisement, allowing advertisers to benefit from subsidies for the terminal or reduction of call charges. The present invention relates to an advertising system for a mobile communication terminal.

Until now, the most effective medium for companies to inform their customers about products or services was to use mass media advertising. Advertisement is literally "broadcasting" activity. Among them, broadcast advertisement accounts for 34% of the total.

However, such broadcast advertisements unilaterally send advertisements without grasping the consumer's disposition, causing consumers to encounter unwanted commercials, thereby causing repulsive psychology, and thus reducing advertising effects through broadcasting. It was implicit.

On the other hand, mobile phones, which have rapidly increased in recent years, are charged for the use of mobile phones. When a user accesses a specific site and clicks on an advertisement through an internet medium, the call charge is reduced. There are also ways to benefit.

However, this method has a big problem that the user cannot maximize the advertising effect, for example, the user tends to be reluctant to use it for time.

Accordingly, the present invention has been made in view of the above problems of the prior art,

An object of the present invention is to send an advertisement of a specific company according to the user's propensity to the video communication terminal, as well as allow the advertiser to pay a certain percentage of the usage fee for using the mobile phone as a condition of viewing such advertisement, This can provide the subscriber with the advantage of reducing the usage fee of the latter phone, thus eliminating the reason for the subscriber to be reluctant to use, thereby providing the advantage of doubling the advertising effect to the advertiser sending the advertisement. It is to provide an advertising system for a communication terminal.

1 is a schematic diagram showing a call channel configuration of an advertisement system for a video communication terminal of the present invention.

Figure 2a is a schematic diagram showing the configuration and use of the advertising system for the video communication terminal of the present invention.

Figure 2b is a schematic diagram showing the configuration and use of the advertising system for the video communication terminal of the present invention.

3 is a schematic flowchart of an advertisement method for a video communication terminal of the present invention;

Fig. 4 is a schematic diagram showing the construction of a video communication terminal of the present invention.

In order to achieve the above object, the present invention, a communication company-side central system for inputting the information data on the advertisement video material supplied from the advertiser, and a program that can operate the information data and the advertising cost is settled; The communication system is connected with the central system to receive the information data about the wireless communication and the advertisement association, and configured to include a setting of a predetermined condition and a transmission and reception unit of the information data for the advertisement image by the subscriber. Provided is an advertisement system for a mobile communication terminal comprising a subscriber terminal.

The plurality of subscriber-side terminals are video communication terminals called IMT-2000.

This is because the IMT-2000 is capable of wireless transmission of large data such as video, and because it selects a common frequency through satellites, it is possible to transmit images both domestically and overseas.

In the above, after setting the advertising costs according to the transmission time zone, date, zone, period of the information data for the advertisement video material, the carrier bills the advertiser for the determined advertising costs, and also the predetermined Part of the price can be provided to the user of the video communication terminal to reduce the fee.

Hereinafter, exemplary embodiments of an advertisement system for a mobile communication terminal will be described in detail with reference to the accompanying drawings.

(Example)

1 is a diagram for showing an operation configuration of a call channel of an advertisement system for a mobile communication terminal of the present invention, and may operate information data about an advertisement video material supplied from an advertiser and the information data. A communication system central system for inputting a program designed to settle an advertisement fee; A plurality of subscribers are connected to the telecommunication company's central system for wireless communication and reception of information data for advertisement images, and configured to include setting of predetermined conditions by the subscriber and transmitting / receiving portions of information data for advertisement images. It consists of a terminal (see FIGS. 2A and 2B).

The plurality of subscriber-side terminals are video communication terminals called IMT-2000, which are capable of wireless transmission of a large amount of data such as video, and select a common frequency through satellite, so that images from both domestic and overseas can be recorded. This is because the transmission of is possible.

That is, the propagation delay time from the base station to the mobile station is possible by the mobile station pilot sampling window size.

In the case of the opposite mobile station to the base station, since there is no need to search for signals from neighboring base stations as in the forward direction, in principle, the reverse call channel search window size can compensate for the time delay caused by the reverse multiple reflections.

Therefore, the reverse call channel search window size should be specified as the size of forward SRCH_WIN_A.

The reverse link is noncoherent (no pilot channel), so the quality is rather poor compared to the forward, and the maximum reception gain is achieved to lower the mobile station's transmit power, thus extending the life of the mobile station's battery.

Therefore, in general, the reverse link receiver is configured with more fingers than the forward direction, and is configured to have a receive antenna diversity function.

In the case of such a reverse link, when the transmission of the same signal is repeated at an arbitrary position using a repeater, a new examination of the window size is necessary.

In FIG. 1, the received signal strength directly received from the mobile station traveling toward the repeater to the base station is gradually weakened, and the signal strength received from the mobile station through the repeater is gradually increased.

In order to smoothly search and demodulate two received signals having different paths in the base station, the reverse call channel window size should be set to accommodate the time delay difference between the two signals.

Otherwise, reverse call truncation may occur with only a direct signal to a weakening base station without recognizing the signal coming from the increasingly received repeater.

Since the time delay factor is the same in the forward link, the signal received from the mobile station through the repeater is defined as a reflected wave, and the signal received directly from the base station to the mobile station is defined as a direct wave, and the maximum time delay difference between the two signals is analyzed. SRCH_WIN_A value should be set.

As such an additional time delay factor, a repeater H / W time delay, a time delay of a transmission medium, and a new delay factor of a converter for converting an RF signal into a signal of a transmission medium should be considered.

In addition, the optical repeater has the largest time delay factor among several types of repeaters, so direct analysis is required.

In addition, the repeater H / W delay is mostly caused by the SAW filter used in the repeater RF circuit, and depending on the characteristics of the SAW filter, a time delay of 5 to 12 * sec for each of the transmission and reception paths is generated.

In particular, if the repeater gain is high (low input, high output), the spurious signal of the transmission output will be difficult to satisfy the radio law, so a sharper SAW filter is used. There will be a delay.

Conversely, for low gains (high inputs, low outputs), a less sharp SAW filter is sufficient, resulting in a time delay of 5a sec.

Therefore, when setting the repeater specification, this time delay factor should be determined in consideration of the correlation with the reverse call channel window size, and in the case of the optical repeater, the time delay of the optical path occurs.

Light paths are characterized by an average sec / km slightly later than air propagation.

In the case of an optical repeater, a significant time delay of about 5 * sec occurs in an optical converter that converts an RF signal into an optical signal.

This factor of time delay should be thoroughly examined not only in the reverse call channel reception window size but also in the access channel time delay dimension described above, so as not to cause a problem in setting up a call in a repeater of a base station having a large cell radius.

According to such a delay time, the advertisement video can be sent through the video communication terminal.

In other words, the transmission of the video advertisement is delayed by about 2 to 3 seconds at the time when the user uses the video communication (transmission, reception, communication connection, TV viewing, image information use, etc.). It will be possible.

In the flowchart of the advertisement method of the present invention as shown in Figure 3, the present invention is produced in advance to the specific advertising content as a video content, and can operate the information data for the video material and the program is designed to settle the advertising costs communication company Installed at the system, inputting the information data about the advertisement video image into the central system of the communication company, and transmitting the input information data of the advertisement video image from the communication provider central system through the data transmission channel to the call, and the advertisement image. When the user selects an advertisement through the supplementary service and presses the send button to make a call while the user is transmitting through this channel, the negotiated advertisement data is displayed on the screen of the video communication terminal and the call is made. If you receive a call from outside, press the Receive button to receive the call. Wu and advertising data is to be displayed on a screen of the video communications terminal, it causes the carrier side of the central system by the communication time and line time of the subscriber-side device implemented by a method for ever settled and displayed.

In addition, since the subscriber-side terminal is configured as shown in FIG. 4, when the subscriber can select a banner advertisement and accordingly, an item for selecting the banner advertisement through the video communication terminal, a series of ad groups are displayed on the screen. When the selected advertisement is displayed among them, the flow of receiving the selected advertisement is obtained.

As described above, the advertisement system for the video communication terminal of the present invention can maximize the advertising effect and cause interest due to the advertisement, thereby enabling the use of the video communication terminal without any burden, It is an advantage to be able to play a part in the development of information and society.

Although the present invention has been described on the basis of a limited embodiment, the present invention is not limited to the above-described embodiment, but is within the scope of the present invention without departing from the gist of the present invention, which may display an advertisement image made of a video or text on a video communication terminal In the present invention, various changes and modifications can be made by those skilled in the art, which is naturally within the scope of the present invention.

Claims (1)

A communication system-side central system into which information data on an advertisement video image supplied from an advertiser, and a program which can operate the information data and which is programmed to settle an advertisement cost are input; A plurality of subscribers are connected to the telecommunication company's central system so as to receive the information data for the wireless communication and the advertisement video, and the subscriber sets the predetermined conditions and includes the transmitting / receiving unit of the information data for the advertisement video. Advertising system for a video communication terminal consisting of a terminal.