KR20020006065A - Method for field-testing products in internet - Google Patents

Abstract

PURPOSE: A field testing method through the Internet is provided to allow a consumer to purchase a product based on information of high credibility and a provider to establish a marketing strategy based on the opinion of the consumer by providing the consumer with a product for field testing and the field testing result. CONSTITUTION: A field testing system includes a web server(20) connected with the Internet(10) or an intranet. The web server(20) is comprised of a server program(22), various web pages(24), and a database(26). The server program(22) is installed in the web server(20) and is executed so that an Internet user retrieves information in the form of a URL(Universal Resource Locator). The server program(22) receives an HTTP(HyperText Transfer Protocol) request for connecting to the web page(24) of the web server(20) and provides the Internet user with the web page(24). The database(26) is composed of a member database(26a), a producer database(26b), a product information database(26c), a first question database(26d), a second question database(26e), a statistics database(26f), and a panel group database(26g). The server program(22) of the web server(20) is connected with a statistics program(28), a level table program(30), and a panel group program(32). The field test system includes a manager computer(40) operated by an operator, a provider computer(50) operated by a provider, and a client(60). The manager computer(40), the provider computer(50), and the client(60) are connected with the web server(20) through the Internet or the intranet.

Description

Field test method over the internet {METHOD FOR FIELD-TESTING PRODUCTS IN INTERNET}

The present invention relates to a field test method through the Internet, and more particularly, to a method for providing a product to a user who participated in a questionnaire and providing a result of a questionnaire before and after using the product as user information.

Daily sales and purchasing activities between manufacturers or producers and consumers are carried out through distribution structures such as retail stores and department stores. On the other hand, e-commerce, which trades products or services through the Internet website or shopping malls, is rapidly spreading, and e-commerce is evolving in the direction of innovating distribution structure to replace existing sellers. .

In this distribution structure and marketing strategy through e-commerce, the manufacture of products that are satisfactory and reliable by consumers is very important. Therefore, the manufacturer conducts surveys and surveys on products in various ways in order to develop products that reflect the needs of consumers, and invests enormous costs and efforts to promote products.

In general e-commerce, the promotion and sale of products is made by explanations including images. Therefore, since the consumer purchases the product depending on the image and description of the product, there is a limit in obtaining accurate information about the actual product, and frequently, the customer is not satisfied with the purchased product and requests a return. This is one of the biggest vulnerabilities of e-commerce, which has caused consumers to avoid e-commerce and hinder the development of e-commerce.

In addition, various events that are being carried out through the website or the Internet shopping mall of the Internet, while providing a prize, but only acquires personal information of the consumer, the manufacturer acquires consumer or user information necessary for the development of the product and the establishment of marketing strategy However, the method of accurately understanding the consumer's purchase information about the product to be sold through distribution structure and electronic commerce has not been developed yet.

The present invention was created in order to solve various problems of the prior art as described above, an object of the present invention is to provide a product to a user who participated in a survey through a website, and present the results of the user's question using the actual product This provides a field test method over the Internet that can provide accurate information about the product.

Another object of the present invention is to provide a field test method through the Internet that can systematically establish product development and marketing strategies based on the opinions of users of actual products.

It is still another object of the present invention to provide a field test method through the Internet which can improve a user's response to a questionnaire of a product by configuring a panel group.

It is still another object of the present invention to provide a field test method through the Internet that can provide a user's information and conduct a questionnaire according to a manufacturer's request.

1 is a block diagram showing the configuration of a field test system according to the present invention;

2a and 2b is a flow chart showing for explaining the field test method according to the invention,

3 is an exemplary view showing a panel group constituted by the field test method according to the present invention.

♣ Explanation of symbols for the main parts of the drawing ♣

10: Internet 20: Web Server

22: Server Program 24: Web Page

26: database 28: statistics program

30: Level Table Program 32: Panel Group Program

40: administrator computer 50: manufacturer computer

60: client

Features of the present invention for achieving the above object, comprising the steps of constructing a web page information and questionnaire of the product so that a plurality of users can respond; Accessing a web page and responding to the first survey; Synthesizing a user's response to the first survey; Providing a product to a user according to a result of synthesizing the response of the first survey; Responding to a second questionnaire including an opinion by a user accessing a web page, the user receiving and using the product; Synthesizing a user's response to the second survey; There is provided a field test method via the Internet including providing a result of the synthesis of the response of the second survey to the manufacturer of the product.

Hereinafter, preferred embodiments of the field test method through the Internet according to the present invention will be described in detail with reference to the accompanying drawings.

1 to 3 are diagrams for explaining a field test method through the Internet according to the present invention.

First, referring to FIG. 1, the field test system of the present invention includes a web server 20 connected to the Internet 10 or an intranet. The web server 20 includes a server program 22 and various web pages 24 installed and executed on the web server 20 so that Internet users can search for information in the form of a universal resource locator (URL). Database 26, the server program 22 receives a HyperText Transfer Protocol (HTTP) request for accessing a web page 24 of the web server 20 and sends the web page to an Internet user. Provide 24.

The database 26 of the present invention includes a member database 26a, a manufacturer database 26b, a product information database 26c, a primary questionnaire database 26d, a secondary questionnaire database 26e, and a statistical database 26f. And a panel group database (26g). In addition, the server program 22 of the web server 20 includes a statistical program 28 for collecting, organizing, classifying, arranging, evaluating and analyzing information about products and responses from Internet users, that is, members, and field tests. The level table program 30 which provides incentives to members and sets levels for a plurality of members to generate a level table is connected to the panel group program 32 which selects panels for a plurality of members and creates panel groups. have.

The field test system of the present invention has a manager computer 40 operated by a website operator, a manufacturer computer 50 operated by a manufacturer, and a client 60. The administrator computer 40, the manufacturer computer 50, and the client 60 are connected to the web server 20 through the Internet 10 or an intranet, and mean a computer on which a web browser such as Netscape or Internet Explorer is installed. do. The manufacturer computer 50 of the present invention should be understood as a plurality.

In the field test method of the present invention, a product is used as a concept including a product that is a fluid and a service that is intangible, which is traded through an electronic commerce or distribution structure through the Internet. The web page 24 of the present invention may be a shopping mall that sells products of various manufacturers, or a website configured by the manufacturer to sell their products directly, or may be configured to be able to link with these shopping malls and websites.

The web page 24 of the web server 20 can be operated in an open type that anyone can access through the Internet 10 to obtain desired information, or can be operated in a closed type limited to registered members. It can also be operated. In the embodiment of the present invention, the user's response is preferably operated in a closed or mixed form as much as possible in order to induce a responsible response so that accurate information can be obtained.

The member of the present invention accesses the homepage and is given an ID (ID) and password for login (Log-in) of the webpage 24, and accesses the homepage for registration of a member, for example, name and gender. Enter your social security number, date of birth, address, telephone number, email address, card number or bank account number for payment, education, occupation, average monthly income, hobbies and interests. In the embodiment of the present invention, the member's information is registered and managed in the member database 26a of the database 26, and in principle, the access of the third party and the provision to the third party are blocked. However, upon approval of the member, a part of the information, for example, an address, name, and e-mail address, may be provided to the manufacturer, through which the member may receive products and brochures from the manufacturer. It is desirable for members of the present invention to give a response from many members with a certain reward. That is, incentives, for example, bonus points (Bonus Points) are accumulated and accumulated according to the number of responses to the questionnaire of the product, the degree of integrity and the amount and number of purchases through the webpage 24 of the present invention. It can be used like cash at a certain rate to buy a product or to exchange certain products for a certain score. In addition, it is possible to pay the prize through the draw of the manufacturer. Therefore, members can receive differentiated rewards by responding to the questionnaire of the present invention very actively and sincerely, and greatly increase the reliability of the questionnaire result.

The manufacturer may include product information such as image, description, specification, questionnaire about the product, company name, business or corporation registration number, business location, telephone number, e-mail address, etc. necessary for the construction of the web page 24 of the present invention. Manufacturer information should be provided. The questionnaire of the product is configured to reflect the quality of the product as well as the information necessary for the development of the product and the establishment of the marketing strategy, the field test of the present invention is the first questionnaire or question and to conduct the product to provide the product After use, it is divided into 2nd questionnaire.

The field test method of the present invention will now be described in more detail with reference to FIGS. 1, 2A and 2B. First, the manufacturer can provide the website operator with information about the product, the data necessary for the preparation of the first and second surveys, and the field test products or quantities thereof that can be provided to the user who responded to the first survey. Off-line and apply for field testing (100).

The website operator organizes the product information and the manufacturer information provided from the manufacturer and registers them in the manufacturer database 26b and the product information database 26c of the database 26 via the manager computer 40. In addition, the first and second surveys of the database 26 can be created and registered in the first and second survey databases 26d and 26e, respectively, and a web for conducting the first and second surveys for field testing can be performed. Configure page 24 (102). At this time, the final content of the first questionnaire and the second questionnaire constituting the web page 24 is preferably obtained by the manufacturer.

The member accesses the web page 24 of the web server 20 through the Internet 10 by the client 60, and then enters an ID and password to log in. When the server program 22 of the web server 20 determines that the user is registered according to the login (104), and determines that the user is registered as a member, the server program 22 transmits the web page 24 to the web browser of the client 60 and performs the first questionnaire. Display 106 a message requesting input of information about a response qualification of the; In this case, it is preferable to set or limit the qualification of the first questionnaire according to the requirements required by the manufacturer's needs. On the other hand, if it is determined in step 104 above that the user is not registered as a member, a message for activating member login or guiding member registration is displayed on the web browser of the client 60.

Next, the server program 22 of the web server 20 determines whether the first questionnaire is eligible for response based on the member's response (108), and if it is determined that the response is eligible, the web browser of the client 60 Display the first questionnaire at. The member responds (110) to the first questionnaire through the client 60 and applies for a field test (112). The server program 22 of the web server 20 processes the first questionnaire input through the client 60 by the statistical program 28 to synthesize the first questionnaire result (114).

If the server program 22 of the web server 20 determines in step 108 above that the member is not eligible to respond to the first questionnaire, the server program 22 determines whether there is a field test application (116). As a result, if it is determined that the member has a field test application, the web browser of the client 60 sends a message requesting a question and answer required for input of information necessary for the determination of the field test qualification, product development, and marketing strategy establishment. Display (118). On the other hand, if it is determined that there is no member's field test application, the web page 24 ends.

The member inputs the information necessary to determine the field test eligibility through the client 60 and answers the question (120). In addition, the server program 22 of the web server 20 determines whether the member is eligible for the field test with respect to the response input through the client 60 (122). Processed by (28) to synthesize the question results (124). If the member does not meet the field test eligibility or inaccurately responds to the question in step 122 above, and is determined to be ineligible for the field test, the webpage 24 ends and displays a message denying the field test eligibility. .

In addition, the results of the member's primary questionnaire and questions are stored in the statistical database 26f of the database 26 (126), and then provided as product information on the webpage 24 (128) and the manufacturer computer (50). (130).

The results obtained through the first question and the question have very high reliability. Therefore, the manufacturer can efficiently establish a product development and marketing strategy that reflects the needs of consumers based on the results of the first questionnaire and the questionnaire, and can also promote the product at low cost through the questionnaire process.

Subsequently, the field test method of the present invention generates a level table for a plurality of members based on the results of the first question and the question (132). At this time, the level table is generated by the level table program 30, it is preferable to condition that the level table program 30 is generated by dividing the degree to satisfy the requirements of the manufacturer and the website operator step by step. In operation 134, a product for field testing is provided to the user selected from the level table. Products may be provided to all members who responded to the first questionnaire and question, or as a draw, as needed. In addition, products may be subject to return for free or after a certain period of time, or at a discounted price. Members may use the cost incentives of the present invention to pay for the provision of field-tested products.

After receiving the field test product, the member again responds to the second questionnaire provided through the web page 24 of the present invention (136). The second questionnaire is for members who have actually used the product, and it is possible to freely express the opinions of members such as the form of obtaining information necessary for the manufacturer, as well as the shortcomings and improvements of the product and comparison with other products. It is organized in a form.

The server program 22 of the web server 20 processes the member's response to the secondary questionnaire by the statistical program 28, aggregates it (138), and stores it in the statistical database 26 of the database 26 ( 140). The secondary questionnaire results are provided as product information on the web page 24 (142) and transmitted to the manufacturer computer 50 (144). Accordingly, the member can view the opinion of the actual user of the product provided through the web page 24, and as a result, it can be a good reference material in making a purchase decision of the product.

3 illustrates a configuration of a panel selected by the field test method of the present invention. Referring to the exemplary diagram of FIG. 3, the manufacturer 70 is composed of a home appliance company 70a, a necessities company 70b, a cosmetic company 70c, a food company 70d, and an automobile company 70e. Corresponding to the configuration of the manufacturer 70, the panel group 80 is composed of consumer electronics (80a), consumer necessities 80b, cosmetics consumer (80c), food consumer (80d), car customer (80e). In addition, the manufacturer 70 may be divided into subdivisions according to the classification of the product, the panel group 80 may be further subdivided into gender, age, occupation, residence, education, income, and the like.

As described above, the panel group 80 of the present invention is a faithful and specific opinion of each member of the product among the plurality of members responding to the first question and the question and the plurality of members responding to the second question by the panel group program 32. The panelists are selected as members who can promote and these groups are organized by grouping. The website operator may also involve the panel group 80 with experts who are determined to have expert knowledge of the product as needed.

In addition, the panel group 80 is registered and managed in the panel database 26g of the database 26. Website administrators may require the panel to provide written proof of identity, such as a copy of a resident registration card, a certificate of employment, etc., if necessary for panel management and field testing. Panels of the panel group 80 may be given priority to the provision of field test products over members, and may be rewarded by providing high incentives for panel participation. Therefore, the present invention can not only increase the reliability of the questionnaire based on the configuration of the panel group 80 and the user information accumulated through the continuous questionnaire of the panel group 80, but also through the website of the present invention. Can be carried out.

On the other hand, a manufacturer approved by the website operator can view the introduction of the registered panel group 80 of the panel database 26g. Therefore, the manufacturer can select a panel group 80 deemed appropriate for the field test to obtain in-depth questionnaires and responses compared to the general consumer, and target marketing or target marketing based on highly reliable user information. One to One Marketing can be conducted efficiently.

The above embodiments are merely illustrative of preferred embodiments of the present invention, and the scope of the present invention is not limited to the illustrated embodiments, which are obvious to those skilled in the art within the spirit and claims of the present invention. Modifications, variations or substitutions are to be understood as falling within the scope of the present invention.

As described above, according to the field test method through the Internet according to the present invention, a field test product is provided to a user who responds to a questionnaire of a website, and a result of a questionnaire of a user or an expert using an actual product is provided as user information. As a result, consumers can conduct product purchasing activities based on highly reliable information, and manufacturers can systematically establish and execute product development and marketing strategies based on the opinions of users of actual products. In addition, the configuration of the panel group can improve the user's response to the questionnaire of the product qualitatively, and can provide the user's information that meets the manufacturer's requirements.

Claims (7)

Organizing information and a questionnaire of the product into web pages so that a plurality of users can respond; Accessing the web page and responding to a first questionnaire; Synthesizing a user's response to the first questionnaire; Providing the product to a user according to a result of synthesizing the response of the first questionnaire; Responding to a second questionnaire including an opinion by a user accessing the web page by receiving and using the product; Synthesizing a user's response to the second questionnaire; And providing the result of synthesizing the response of the second questionnaire to the manufacturer of the product. The method of claim 1, wherein the product generates a level table of a user who responds to the first questionnaire and provides the selected level table to a user selected from the level table. [3] The field test via the Internet of claim 1 or 2, wherein the questionnaire of the user who responded to the first questionnaire is provided to the manufacturer and provided as user information about the product through the web page. Way. The method according to claim 1 or 2, wherein the user who does not qualify to answer the first questionnaire requests an answer to the qualifications and questions required for the field test application, and participates in the second questionnaire according to the response. Field test method over the Internet, characterized in that it further comprises the step of giving. The method of claim 1, further comprising: registering a user who responds to the second questionnaire into a specific panel group and registering the user. The method of claim 1, wherein incentives are provided to a user who responds to the first questionnaire and a user who responds to the second questionnaire. The method of claim 1, wherein a link is provided to move to a website for trading the product.