KR20020005336A - Advertisement method and apparatus by virtual reality modelling in internet - Google Patents

Abstract

PURPOSE: An apparatus and method for the Internet advertisement through the VRM(Virtual Reality Modeling) are provided for a user to move freely between categories of the advertisement and to increase the advertisement effect by looking for an interest advertisement easily, and for an advertiser to get the survey result simply through the Internet poll. CONSTITUTION: The user accesses a web server through the Internet and the web server displays the virtual space movable to every category and the advertisement window on a user screen(100). The user searches the advertisement window of every category and moves into the selected advertisement(102). The web server displays the moving picture data about the advertisement and the character data for explaining the advertisement on the user screen(104). Also, the web server checks and displays the poll result measuring the consumer satisfaction on the user screen(106).

Description

Advertisement method and apparatus by virtual reality modeling in internet}

The present invention relates to an advertisement method and apparatus therefor on the Internet through virtual reality modeling, and more specifically, to a classification item for advertisement using 3D virtual reality modeling provided through the Internet. The present invention relates to a method and apparatus for advertising on the Internet through modeling.

Recent advertisements are intended to increase the effectiveness of advertisements by adding various effects such as entertainment or information provision for the induction of artistry and interest, such as movies and television dramas, in the existing simple injection type advertisements.

However, the advertisements transmitted through the existing wired / wireless television broadcasting networks are given the viewers with the right to select channels, but because they are unilaterally transmitted by the broadcasting stations, they do not satisfy the various requirements for the advertisements required by the viewers. .

In other words, there is a case where one wants to see an advertisement appearing by a specific actor at a time, but the conventional one-way advertisement does not satisfy these requirements.

In addition, if you want to watch the advertisement of each country, you need to have a separate satellite receiver to view it, so it is not generalized. Even if such a satellite receiver is provided, it is easy to know the advertisement contents due to language barrier. There is a problem that can not be.

Meanwhile, since advertisements using the Internet can communicate in both directions, netizens are given a choice to view advertisements.

However, the advertisement using the Internet mainly allocates a display area on the screen of a web browser called a "banner advertisement" and displays a still image repeatedly at regular intervals. Only if there are, they are moving to the screen to show more detailed advertisement contents.

Since it is not provided in a frame of a real-time form that can be seen in a general television commercial, it is not suitable for outputting a high-quality advertisement produced in a video, and it is not beyond the level of a simple injectable advertisement found in a conventional television commercial.

In addition, producers and advertisers refer to the ratings of viewers or preferences for specific actors when making advertisements. There is a problem that the evaluation of the advertisements is delayed and expensive costs are required to use the survey institution.

The present invention has been made to solve the above problems, the purpose of which is to make it easier to move by item for the ads, as well as to make the members of the advertisement viewing the interest in the process of selecting the item utilization If you're only interested in a specific actor, country or company, and you're not interested in the content of your ad, you can find that ad more easily by interest, by actor, country In addition to viewing advertisements by company, voting for responses is possible online, and the evaluation of each advertisement is automatically categorized by category to make surveys more convenient. Learning is possible, and the right to the product or money according to the accumulated score through the video The present invention provides a method and apparatus for advertising on the Internet through virtual reality modeling that can be provided to various welfare facilities.

Advertising method on the Internet through the virtual reality modeling to achieve the object of the present invention is movable by item (including a tube located in a certain portion in the three-dimensional space region or three-dimensional space), Outputting a virtual 3D stereoscopic space with information on a path and displaying an advertisement selection window at each point by category, searching for a selection of the advertisement selection window for each item, and then moving to a selected line item And displaying the video data for the selected advertisement and the text data for describing the advertisement, and searching the check box of the voting window for investigating the customer satisfaction level of the classified advertisements. It characterized in that it comprises a voting processing step to display.

In addition, the advertisement device on the Internet through the virtual reality modeling for achieving the object of the present invention generates display information for outputting a virtual space that can be moved by item on the screen, as shown in Figure 5, the movement instruction A graphic operation processor for arithmetic processing of a change of viewpoint according to the present invention, an input device for selecting an advertisement selection window for each item, and inputting a moving direction and a distance in a virtual space; Display for displaying virtual data on the screen by the video memory for storing the output display information, the video data for the selected advertisement and the text data for describing the advertisement, and for storing the customer satisfaction for the advertisement Data stored in the counting file, original language and translation of advertisement Inverse data, cumulative score storage file for storing accumulated cumulative scores when the problem is corrected, problem file for storing problems for advertising, video data for each advertisement, and moving path of virtual space 3D maps, storage means for storing 3D image information of a virtual space, and a check of a voting window for examining customer satisfaction of classified advertisements checked by the input device through the Internet, and inputting the checks If there is, it stores in the counting value storage file of the storage means, and transmits the problem file for the advertisement to the display to check the answer to the problem, if the correct answer is added to the cumulative score is stored in the cumulative score storage file If the member determines that he / she is willing to donate, the accumulated score is reduced and returned to the social welfare facility. And a database control unit for accessing the corresponding file of the storage unit according to the file reading signal outputted from the control unit.

1 is a flowchart illustrating an advertisement method on the Internet through virtual reality modeling according to the present invention.

Figure 2 is a flowchart for explaining a method that can also combine language learning in the advertising method on the Internet through the virtual reality modeling according to the present invention

3 is a flowchart illustrating a method for making a donation to a social welfare facility in the advertising method on the Internet through virtual reality modeling according to the present invention.

Figure 4 is a flowchart showing one example of voting that can be made in the advertising method on the Internet through the virtual reality modeling according to the present invention

Figure 5 is a block diagram showing an advertising device on the Internet through the virtual reality modeling according to the present invention

6 is a flowchart illustrating a method of moving and changing a viewpoint of a 3D virtual reality space in the advertisement method on the Internet through the virtual reality modeling according to the present invention.

FIG. 7 is a flowchart illustrating a method of moving and changing a viewpoint of a 3D virtual reality space in the advertisement method on the Internet through virtual reality modeling according to the present invention.

FIG. 8 is a flowchart illustrating a method of moving and changing a viewpoint of a 3D virtual reality space in the advertisement method on the Internet through virtual reality modeling according to the present invention.

9 is a flowchart illustrating a method of moving and changing a viewpoint of a 3D virtual reality space in the advertisement method on the Internet through virtual reality modeling according to the present invention.

* Explanation of Signs of Major Parts of Drawings *

50: graphics processing processor 56: input device

52: video memory 54: display

37: counting value storage file 36: translation data

35: Cumulative score file 34: Problem file

33: video data 32: three-dimensional map

31: 3D image information 30: Storage means

56 input device 40 control unit

42: database control unit

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

First, the advertisement method on the Internet through the virtual reality modeling according to the present invention includes an item (a tube placed at a predetermined portion in a three-dimensional space region or a three-dimensional space, as shown in FIG. 1). Outputting a virtual three-dimensional stereoscopic space having information on a moving path on the screen and displaying an advertisement selection window at each point by category; and selecting an advertisement selection window for each item). Searching for and moving to the selected line item (102), displaying video data for the selected advertisement and text data for describing the advertisement (104), and a voting window for investigating the customer satisfaction level of classified ads. When the check is searched and there is an input for the check, a voting process step 106 is displayed to display the result of the vote so far.

The line items are, for example, celebrity halls by actors and actors who appear in advertisements, company halls classified by companies for advertisements in advertisements, learning centers capable of learning foreign languages while watching advertisements, and country by advertisement production. It can be divided into a national pavilion, an animation pavilion where advertisement animation can be seen, and a large firm pavilion and a small and medium firm pavilion.

The virtual space may be created through, for example, VRML (a virtual reality modeling language, hereinafter referred to as VRML, a virtual reality modeling language).

VRML is configured using virtual reality software running on personal computers and workstations with various operating systems, and supports the import of computer aided design (CAD) data format and graphic image data format. If the data format is not used, a conversion tool that can be imported using a separate development tool can be produced and used, and can be imported using a digitizer and a scanner.

In addition, the VRML supports keyframe animation of arbitrary objects in a simpler and easier graphical user environment, making it easier to animate scenarios, for example TCP / IP (Transmission Control Protocol / Using the Internet protocol (transmission control protocol / internet protocol), you can use a tool that allows multiple people to work in one virtual workspace at the same time.

In addition, it requires modeling tools to build visual databases faster and more efficiently for real-time simulation applications, and various performance and sophisticated modeling tools that are not supported by general modeling and animation programs.

In other words, in real-time applications, each object requires a refresh rate of 30 to 60 frames per second in order to be effectively simulated, which requires special structure and properties in the image.

In VRML, three-dimensional objects are depicted geometrically and hierarchically, and the properties of each object can be loaded, database can be loaded, special effects, model and observer control, program execution, and the system can be easily reconfigured. It can simulate multi-gen generated models by optimizing morphing of base models, and is highly portable to various models, and enables fast graphic processing by directly using the graphic library of the corresponding system such as OpenGL and Direct 3D, for example. These are developed using scripts and user-interface-enhanced tools, such as dVISE, MultiGen II, Vega, World Toolkit or VRT, that are easily accessible to developers.

In order to move the virtual space displayed on the screen, for example, a dashboard is displayed at the bottom of the screen, and the direction of movement and the amount of movement can be arbitrarily manipulated by using a mouse, a joystick, or a trackball, for example, as if using an elevator. When the button for selecting the line item is placed and there is a selection for the floor, the elevator moves to the floor where the selected item is moved while showing the scene of the moving scene through the screen update.

In addition, the virtual distance and buildings are displayed on the screen as a stereoscopic image that is updated according to the viewing direction of the first person, and the screen is moved forward, turning to the left, turning to the right, moving to the top, moving to the bottom, and moving to the left, and to the left. If you output a button that can change the movement direction or the viewpoint such as parallel movement, parallel movement to the right, and move the mouse while selecting these buttons or change the viewpoint, Accordingly, the three-dimensional stereoscopic screen can be updated so that it can be configured to feel as if moving in a three-dimensional space.

In addition, on the three-dimensional street displayed on the screen, outdoor signage can be displayed in a three-dimensional image as in the real world, and on the inner wall of the building, images of actors, corporate logos, and advertisement-related characters appearing in the advertisement can be displayed. When it is displayed as a selection for this, the corresponding advertisement can be outputted and displayed as a video.

As shown in FIG. 2, when a line item selection window is output in a line item selection and there is a selection, a step 200 of moving to a line item of the selected country and video data of the selected advertisement are displayed. Displaying a plurality of subtitles in the original language and translated subtitles overlapped in each video window (202), and a plurality of selection buttons for displaying the problem for the advertisement and check the answer to the problem Step 204 and the step of checking the answer to the problem and adding to the cumulative score (206) if the answer is correct.

The problem with the advertisement consists of multiple choices, for example, the video on which the subtitles appear in the original language on the left side of the screen, and the video indicated by the translated subtitles on the right side of the screen to view both the original language and the translated text on one screen. It can be configured to insert a translation between the original language on a single video advertising screen, and display it in a scroll form, and the translation of the original language can be displayed in a certain subtitle form on the screen. In addition, a video may be displayed by dubbing by voice translation.

The translated text may be output in, for example, a multilingual form of 12 or more countries, and may be displayed by selection.

In addition, it is preferable that a method of processing a foreign language learning by subtitle or dubbing a video obtained by translating a Korean commercial video CF into a foreign language is added.

FIG. 3 is a diagram illustrating a method of donating a score obtained by a user to a social welfare facility in addition to the advertisement method according to the present invention. The virtual space for the social welfare facility is displayed on a screen and a selection window is output. Step (300), outputting video data on the selected social welfare facility (302), converting a donation for a donable cumulative score, and outputting a selection button (304) for checking a donation intention; If it is determined that there is a willingness to donate, step 306 of subtracting the accumulated score was configured.

The video data of the social welfare facility may show the scene of real life by photographing and transmitting or recording the social welfare facility in real time.

As shown in FIG. 4, the voting processing step 106 may include a step 400 of checking votes on frequently viewed advertising media among the various advertising media and adding them to the counting values for the selected advertising media, and selecting the votes. Checking voting for a plurality of advertising genres which are present and adding to the counting values for the selected advertising genres (402), and checking the selection for the favorite actors and adding to the counting values for the checked actors Step 404, receiving input for selecting a result for the last voting step 406 and, if there is a selection for viewing the result for the last voting, for example, advertising using television, monthly newspapers, newspapers, the Internet, movies It will display a check window for which ad media users prefer to enjoy the advertisement and check the vote for it, and check the advertising genre and favorite actors. And it outputs the select button was configured to store in each vote counting value addition process on.

As shown in FIG. 6, the virtual three-dimensional space displayed on the screen is configured to display the virtual distance and the building in the first-person view and to update the screen so that there is an input for the moving direction and the moving amount.

That is, the movement direction and the amount of movement with respect to the three-dimensional solid space are for moving forward on the screen, turning to the left, turning to the right, moving to the top, moving to the bottom, moving to the left, parallel to the left, and parallel to the right. When the buttons are allocated with different areas on the screen and output, and the pointer is moved in the direction to change the direction or the point of movement when the assigned screen area for each button is selected, the movement direction and the amount of movement And update the three-dimensional stereoscopic screen displayed on the screen.

The virtual three-dimensional building displayed on the screen displays a multi-storey building having a moving space for each floor and a movement route to each floor, an elevator for moving step by step to each floor, and a button for selecting a moving for each floor. It is configured to display on the screen and, when there is a selection of a button, to display a three-dimensional stereoscopic screen which is moved to the corresponding floor.

As shown in FIG. 7 to FIG. 9, the recognition of the moving direction in the virtual three-dimensional space displayed on the screen is performed by placing a pointer on a button for determining the moving direction displayed on the screen. If you place the pointer in each of the divided areas according to the direction you want to move in the screen area for displaying the virtual three-dimensional space, while pressing the button, press the button to determine the moving direction by examining the screen area where the pointer is located. It is composed.

That is, the buttons for determining forward and left and right turning among the buttons for determining the moving direction are, for example, buttons in the form of images in which arrows indicating bidirectionality are displayed at both ends of a rather short vertical line displayed in the vertical direction on the screen. Among the buttons for determining a direction, a button for determining left and right parallel movements is, for example, an image type button in which an arrow indicating bidirectionality is displayed at both ends of a rather short horizontal line displayed in a left and right direction on a screen. The button to be used is an image button in which an arrow indicating bidirectionality is displayed at both ends of an arc or elliptical ring shaped like a "C".

On the other hand, by having a chat window capable of bi-directional communication on the Internet is configured to communicate while sending and receiving each other's image data using a text data or a camera.

The advertisement apparatus on the Internet through the virtual reality modeling according to the present invention generates display information for outputting a virtual space that is movable for each item on the screen as shown in FIG. 5, and changes the viewpoint according to the movement instruction. A graphic operation processor 50 for updating the display information by arithmetic processing, an input device 56 for selecting an advertisement selection window for each item, and inputting a moving direction and a moving distance in a virtual space; A display 54 for outputting a virtual space on the screen by a video memory 52 storing display information output from 50, displaying video data for the selected advertisement and text data for describing the advertisement; A counting value storage file (37) for storing customer satisfaction with advertisements, and a translation of the original language and translations of the advertisements. Data 36, a cumulative score storage file 35 for storing an accumulated cumulative score when the problem is corrected, a problem file 34 for storing an issue with an advertisement, and video data for each advertisement ( 33), the three-dimensional map 32 for indicating the movement path of the virtual space, the storage means 30 for storing the three-dimensional image information 31 of the virtual space, and checked by the input device 56 A check of the voting window for investigating the customer satisfaction of advertisements by category is searched through the Internet, and if there is an input for the check, it is stored in the counting value storage file 37 of the storage means 30, and a problem file for the advertisement. (34) is sent to the display 54 to check the answer to the problem, if the correct answer is added to the cumulative score and stored in the cumulative score storage file 35, and if it is determined that there is a willingness to donate from the member Score Control unit 40 for controlling the subtraction process to contribute to the social welfare facility, and a database control unit 42 for accessing the corresponding file of the storage means 30 in accordance with the file read signal output from the control unit 40 do.

In this case, the input device 56 may be formed of, for example, a mouse, but may be replaced with a joystick or a trackball mouse.

In addition, by connecting the camera 48 to the control unit 40 can be configured to obtain the video data for the social welfare facilities and can be configured to transmit the video data in real time.

The storage means 30 may be composed of a disk storage device, a tape storage device, a CD-ROM storage device, and the like, and it is preferable to use a storage device in which read / write is free and stored data remains as it is even when the power is cut off. .

The translation data 36 is video data comprising a subtitle of a native language or subtitles of a translation in a certain portion of a video screen of the original video, or data dubbed by re-recording a voice by translation into a video of the original language. To build.

In the figure, the ROM 44 is a memory for storing a system program or various initialization information, and the RAM 46 is a memory for temporarily storing data generated in the process of processing data by the controller 40. Reference numeral 41 denotes a clock generator for applying a clock signal to the control unit 40.

Hereinafter, the operation according to the present invention will be described in detail with reference to the accompanying drawings.

In the step 100 shown in FIG. 1, when the user accesses the web server 80 through the Internet, the control unit 40 displays items for advertisements classified by company, country, and starring actors. The elevator moving space, which is a space of, is displayed on the screen, and an advertisement selection window for each item that can be selected by the member is displayed on the floor on which each arrival point can be selected.

That is, the 3D image information 31 stored in the storage means 30 from the control unit 40 is read through the database control unit 40, and this data is again displayed in the member's computer 90 through the Internet. The data is transmitted to the operation processor 50, processed in real time, recorded in the video memory, and a three-dimensional virtual space is output on the screen of the display 54.

And, if the three-dimensional virtual space is moved in the path according to the three-dimensional map 32 is updated in real time to feel the illusion as if moving in the field.

In this case, when the movement direction and the movement amount are manipulated using the mouse, the joystick, or the trackball, which is the input device 56, to select the item to be viewed in step 102, the controller 40 on the web server 80 displays the updated screen. Re-transmit and display on the display 54 of the member's computer 90 to virtually display the member as if he or she has moved the three-dimensional space, and then display a window or button for selecting the advertisements displayed in the final item. 90) and send it out.

Afterwards, in step 104, when a member selects an advertisement he wants to see among several advertisements, video data of the selected advertisement and text data for describing the advertisement are displayed on the screen.

Then, in order to investigate customer satisfaction with the advertisement, the voting windows classified by items are transmitted to the member's computer 90, and if there is a check on the voting window, the voting results so far are displayed by the member's selection.

The above items for voting process are shown in step 400 of FIG. 4 as a check window for whether a user prefers to use an advertisement medium that is frequently viewed among various advertisement media, for example, an advertisement using a television, a monthly magazine, a newspaper, the Internet, and a movie. To display and check the vote for this, it is added to the count value for the selected advertisement medium is stored in the count value storage file 37 of the storage means (30).

In addition, in step 402, a vote for a plurality of selectable genres is checked, and if there is a selection for a preferred ad genre, the result is added to the counting value, and in step 404, the name or photo of the favorite actor is displayed on the screen. When the selection is made and the selection is made, the result is added to the counted number of the starred actors, and then a selection window or a button for viewing the result of the last vote is output in step 406, and the selection is made in step 408. When the information is read from the counting value storage file 37 of the storage means 30 to display the information about the most preferred advertising medium, favorite advertising genre, the most popular actors on the screen of the display 54 .

Meanwhile, in order to learn a foreign language, as shown in step 200 of FIG. 2, if a country-specific advertisement selection window is selected in the selection of a line item, the user moves to an item to be advertised in the language of the selected country. When the selection of the advertisement is made, the video data of the advertisement is output on two divided screens, and at the same time, the data of the original language and the translated text are accessed from the translation data 36 of the storage means 30, respectively. The subtitles in the original language and the translated subtitles are displayed respectively.

At this time, even if the member does not know a foreign language, the foreign language can be studied by comparing the original language and the translated subtitles displayed on both sides, and the multimedia language learning is possible because the original language can be heard while watching the subtitles.

The language learning is a subtitle in a certain portion of the screen displayed on the video to display the subtitles of the original language and the translation superimposed to enable language learning, and the original video and the translation of the original language by voice You can learn the language by displaying the recorded video at the same time or separately.

In addition, a method of using a foreign language learning by processing a video translated into a foreign language in Korea's advertising video (CF) by subtitles or dubbing is added, and the foreign language is preferably at least 12 countries or more.

Then, in step 204 of FIG. 2, various problems with the advertisement are displayed on the screen of the display 54 of the member's computer 90, and a plurality of selection buttons for checking the answer to the problem are displayed. If the correct answer is checked by checking the answer to the problem in step 206, the cumulative score is added to the cumulative score of the member and stored in the cumulative score storage file 35 of the storage means 30.

In order to meet the above-mentioned problems, the advertisement must be viewed several times and carefully examined, thereby maximizing the advertisement effect.

Subsequently, in step 300 of FIG. 3, a virtual space for the social welfare facility is displayed on the screen, and a window for selecting the social welfare facility is output in order to learn more about the social welfare facility. Selecting a facility will record or output real-time or edited video data about it in real time.

That is, the video data is provided in real time through the camera 48 connected to the control unit 40 of the web server 80 or the video data in the recorded state is provided.

At this time, if the input by the selection button that the member is willing to donate to the social welfare facilities selected by the member in step 304, first, the cumulative score storage file 35 of the storage means 30 is searched for the cumulative score corresponding to this member If it is determined that the amount can be donated and has a cumulative score that can be donated, the amount corresponding to the accumulated cumulative score is automatically donated to the social welfare facility after subtracting from the cumulative score of the member in step 306.

On the other hand, as shown in the accompanying drawings, Figures 6 to 9 input of the movement direction and the amount of movement in the virtual three-dimensional stereoscopic space displayed on the screen is a three-dimensional virtual reality space consisting of streets, roads, buildings, parks, etc. Is displayed on the screen in the first-person view, and then a button for determining the movement direction and a button for changing the viewpoint are displayed at the bottom of the screen. (Step 500, 502 of Figure 6)

At this time, when the user places the pointer on the forward and left and right turning buttons displayed on the screen by using an input device 56 such as a mouse, and then drags in the direction to move in the 3D virtual space while pressing the mouse button, It will move in that direction. (Step 504 of FIG. 6, 600, 601, 602, 603, 604, 605, 606 of FIG. 7)

That is, when the pointer is positioned on the forward and left and right turning buttons displayed on the screen, the screen area on which the 3D virtual reality space is displayed is designated as the middle area, the left area and the right area. When the pointer is dragged to the center area of the screen area where the 3D virtual reality space is displayed in the selected state, it is determined to move to the front side, and the 3D virtual space is zoomed in to the front side from the first person view and then moved to the screen. It will update to one screen. (Steps 600, 601, 606 of Figure 7)

In addition, when the pointer is dragged to the left area of the screen area where the 3D virtual reality space is displayed while the forward and left and right turning buttons are selected, it is determined that the user turns to the left and the 3D virtual space is left from the first person view point. After turning to, the screen is updated to the rotated screen. (Steps 602, 603, 606 of Figure 7)

In addition, when the pointer is dragged to the right area of the screen area where the 3D virtual reality space is displayed while the forward and left and right turning buttons are selected, the 3D virtual reality space is determined to be turned to the right. After turning to, the screen is updated to the rotated screen. (Steps 604, 605, 606 of Figure 7)

If the mouse button is raised afterwards, the screen stops updating further, making it appear as if the user is stationary in the 3D virtual reality space. (Step 607 of Figure 7)

Then, the user places the pointer on a button for changing the upper and lower points displayed on the screen by using an input device 56 such as a mouse, and then changes the viewpoint in the 3D virtual space while pressing the mouse button. When dragging upward or downward, the viewpoint changes in the corresponding direction. (Step 506 in Fig. 6, Step 700, 701, 702, 703, 704 in Fig. 8)

That is, when the pointer is placed on the button for changing the upper and lower points displayed on the screen, the screen area in which the 3D virtual reality space is displayed is divided into the upper area and the lower area. When the pointer is dragged to the upper region of the screen region where the 3D virtual reality space is displayed in the selected state, the 3D virtual space is changed from the first person to the upper side by a command to change the viewpoint upward. The next screen is updated with the changed time. (Steps 700, 701, 704 of FIG. 8)

In addition, when the pointer is dragged to the lower region of the screen region where the 3D virtual reality space is displayed while the button for changing the upper and lower points is selected, the 3D virtual reality space is determined by a command to change the viewpoint to the lower side. Is changed from the first person to the lower side and the screen is updated to the changed time. (Steps 702, 703, 704 of Figure 8)

Then, when the mouse button is raised, the screen stops updating further, and it appears as if the user is stopped in the 3D virtual reality space. (Step 705 of Figure 8)

In addition, when the user places the pointer on the left and right parallel movement button displayed on the screen by using an input device 56 such as a mouse, and then drags in the direction to move in parallel in the 3D virtual space while pressing the mouse button. , Parallel movement in the direction. (Step 508 of Fig. 6, Step 800, 801, 802, 803, 804 of Fig. 9)

That is, when the pointer is positioned on the horizontally moving button displayed on the screen, the screen area on which the 3D virtual reality space is displayed is divided into the left area and the right area. When the pointer is dragged to the left area of the screen area where the virtual reality space is displayed, it is determined by the command to move to the left side, and the 3D virtual space is moved to the left side from the first person point of view and then the screen is moved to the screen. Will be updated. (Steps 800, 801, 804 of Figure 9)

In addition, when the pointer is dragged to the right area of the screen area where the 3D virtual reality space is displayed while the left and right parallel movement buttons are selected, the 3D virtual space is determined from the first person view by a command to move to the right. After moving to the right, the screen is updated to the moved screen. (Steps 802, 803, 804 of Figure 9)

Then, when the mouse button is raised, the screen stops updating further, and it appears as if the user is stopped in the 3D virtual reality space. (Step 805 of Figure 9)

By using these three-dimensional virtual spaces, line items located in certain parts of the virtual space, which are configured as if actual buildings, roads, parks, streets, etc. are set, are divided into tubes, for example, classified by actors who appear in advertisements. Celebrity Hall by starring actor, Company Hall divided by company for advertisements in advertisements, Learning Hall where foreign languages can be learned while watching advertisements, Country Hall divided by countries where advertisements are produced, Animation Hall where advertisement animations can be seen, Big companies and small companies Three-dimensional outdoor signboards constructed in each tube or street while moving to a line item divided into a large and small company pavilion divided into Display images of actors, corporate logos, and characters related to advertisements in the form of advertisements on the interior walls of three-dimensional buildings. If the choice is made, the advertisement can be output as a video to watch the advertisement, learn a foreign language using the advertisement, and donate by it.

The present invention as described above is configured to go to the corresponding item for the advertisement while looking at the structure of the map or building provided as a 3D virtual reality through the Internet, even if the user does not know how to move the building in daily life As you can move freely through the 3D virtual space by manipulating the mouse, joystick or trackball, it is possible to move naturally to each list. Since ads provided by videos are categorized into actors, countries, and companies, even if the members are not interested in the contents of the advertisement, they are interested only in a specific actor or country or company. Makes it easy to find and view It is effective in maximizing and voting for reaction after watching advertisements by actor, country, and company provided in the video, so the evaluation of each advertisement is automatically classified by item. In addition, since the evaluation data on the updated advertisements can be displayed to users or advertisers connected through the communication network, the evaluation data on the advertisements can be obtained more easily. Because it is configured to learn language using advertisement contents, it provides the motivation to see the advertisement from the user, which can increase the viewer's rating of the advertisement, and provides a video about the product or money according to the accumulated score. Because it is configured to provide to various welfare facilities to be social welfare There is an effect that can contribute.

Claims (10)

In the advertising method on the Internet through the virtual reality modeling configured to provide the contents of the advertisement by logging in by confirming the membership registration information on the Internet, Outputting a virtual three-dimensional stereoscopic space that is movable for each item and has information about a movement path on a screen, and displaying an advertisement selection window for each point by category; Searching for a selection of the advertisement selection window for each item and then moving to the selected line item; Displaying video data for the selected advertisement and text data for describing the advertisement; Advertisement on the Internet through virtual reality modeling, which comprises a voting process for displaying the voting result up to the present, if a check is entered in the voting window to investigate the customer satisfaction of the classified advertisements. Way. The method of claim 1, further comprising: outputting a country-specific advertisement selection window in the selection of the line item and moving to the line item of the selected country when there is a selection; Outputting a plurality of video data of the selected advertisement and displaying the original and translated video in a video window; Displaying a plurality of selection buttons for displaying a problem with a corresponding advertisement and checking an answer for the problem; Checking the answer to the problem, if the answer is correct advertising method on the Internet through the virtual reality modeling comprising the step of adding to the cumulative score. The method of claim 1, further comprising: displaying a virtual space for the social welfare facility on a screen and outputting a selection window; Outputting moving image data about the selected social welfare facility; Outputting a selection button for converting a donation for a donable cumulative score and checking a donation intention; And if it is determined that the donation intention is to be subtracted from the cumulative score, the advertisement method on the Internet through virtual reality modeling. The method of claim 1, wherein the voting step includes: checking a ballot for a frequently viewed advertisement medium among a plurality of advertisement mediums and adding the ballot to a count value for the selected advertisement medium; Checking voting for a plurality of selectable advertising genres and adding them to the counting values for the selected advertising genres; Checking a selection for the favorite actor and adding it to the counts for the actors checked; Receiving a selection to view a result of the last vote; Advertising method on the Internet through the virtual reality modeling, comprising the step of displaying the counting value for the advertising medium, the genre, the actors when there is a choice to view the results for the last vote. The virtual reality of claim 1, wherein the virtual three-dimensional space displayed on the screen displays the virtual streets and buildings at the first-person view and updates the screen with inputs for the direction and amount of movement. Advertising method on the internet through modeling. The moving direction and the amount of movement with respect to the three-dimensional solid space are moved forward on the screen, turning to the left, turning to the right, moving to the upper side, moving to the lower side, parallel to the left, parallel to the right. When the buttons for moving are assigned to different areas on the screen and outputted, and the pointer is moved in the direction to change the direction or time to move while the allocated screen area is selected for each button, the moving direction and Advertising method on the Internet through virtual reality modeling, characterized in that configured to update the three-dimensional stereoscopic screen displayed on the screen according to the amount of movement. According to claim 5, The virtual three-dimensional building displayed on the screen displays a multi-storey building having a moving space for each floor and a movement path to each floor, and an elevator that can move step by step to each floor, and floor-specific movement A method for advertising on the Internet through virtual reality modeling, characterized in that configured to output a button to select on the screen, and if there is a selection for the button, to display a three-dimensional stereoscopic screen that is moved to the floor. 7. The method of claim 6, wherein the recognition of the movement direction in the virtual three-dimensional space displayed on the screen is performed by positioning the pointer on a button for determining the movement direction displayed on the screen, and pressing the button on the mouse. When the pointer is positioned in each of the divided regions according to the direction to be moved in the screen area for displaying the virtual three-dimensional stereoscopic space, the screen area in which the pointer is located is determined to determine the moving direction. Advertising method on the Internet through reality modeling. A graphic operation processor 50 generating display information for outputting a virtual space movable for each item on a screen, and updating the display information by arithmetic processing of a change in viewpoint according to a movement instruction; An input device 56 for selecting an advertisement selection window for each item and inputting a moving direction and a moving distance in a virtual space; A display for outputting a virtual space on the screen by a video memory 52 storing display information output from the graphic operation processor 50, and displaying video data for the selected advertisement and text data for describing the advertisement. 54; A counting value storage file 37 for storing customer satisfaction with an advertisement, translation data 36 with original language and translation of the advertisement, and a cumulative score storing for storing cumulative scores accumulated when a problem with the advertisement is corrected. The file 35, the problem file 34 for storing the problem with the advertisement, the video data 33 for each advertisement, the three-dimensional map 32 for indicating the movement path of the virtual space, the three of the virtual space Storage means 30 for storing the dimensional image information 31; The check box window for checking the customer satisfaction of the classified advertisements checked by the input device 56 is searched through the Internet, and if there is an input for the check, the counting value storing file 37 of the storage means 30 is provided. In the meantime, the problem file 34 for the advertisement is transmitted to the display 54 to check the answer to the problem. If the answer is correct, the cumulative score is added and stored in the cumulative score storage file 35. A control unit 40 for controlling the donation to the social welfare facility by subtracting the cumulative score when it is determined that there is a willingness to donate; And a database controller (42) for accessing the corresponding file of the storage means (30) according to the file read signal output from the controller (40). 10. The virtual reality modeling method of claim 9, wherein the translation data 36 is video data displaying original subtitles or translated subtitles in a video, or data re-recorded (dubbed) in a native video. Advertising device on the Internet through.