KR20020002144A - The advertisement and shop management system through the internet - Google Patents

Abstract

PURPOSE: A system for advertisement and store management by using the Internet is provided to develop and create video PR media by constructing and operating a video lending mall with a new system and marketing and increase users through a convenient service. CONSTITUTION: A Web server(10) manages an Internet service. A user(20) demands a video or receives information related to video lending state through the Web server(10). A client PC(30) is installed a video shop to receive requester database and demand information and search video lending information through the Web server(10). A PC monitor(40) manages the video shop through the client PC(30). A TV monitor(50) shows Internet advertisement through the client PC(30).

Description

The advertisement and shop management system through the internet}

The present invention relates to an advertisement and store management system, and more particularly, by renting a video using an internet homepage and suggesting an utilization method of an internet advertising medium and a new logistics method of books and records, to build an internet video rental mall and to advertise. And an advertisement and store management system using the Internet, which can be utilized as a distribution medium.

In recent years, the standardization of a typical video on demand service (Video On Demand or VOD) among the interactive multimedia services, that is, a general service of ordering and watching a desired video when a subscriber wants it, is a private standardization organization of digital audio / video service. The DAVIC (Digital Audio Visual Council) is in progress.

DAVIC, a private standardization organization established in March 1994, aims to establish open interfaces and protocols that ensure maximum interoperadility between digital voice-visual applications and services.

1A and 1B are block diagrams illustrating a reference model of a system for a VOD service defined by DAVIC. In FIG. 1A, a reference model of a service provider system (hereinafter referred to as an SPS) is shown in detail. The service subscriber system (hereinafter referred to as SCS) reference model is shown in detail.

As shown in FIG. 1A, the service provider system SPS includes a content service element, an application service element, a stream service element, and a service gateway element. A session control function, a network control function, a network interface function, and the like are performed.

The content service element manages various audio / video information when it is loaded / unloaded. The application service element accommodates a wide range of VOD services and allows the information provider to provide new and high value-added services. In this case, the stream service element stores video, audio and data streams, and the service gateway element serves as a broker for registering or deleting individual services.

The delivery system (hereinafter, referred to as DS) shown in FIGS. 1A and 1B includes a core network and an access network.

The core network is responsible for flexible bandwidth allocation, switching, routing, call control, and the like, and the access network is composed of access nodes, forwarding networks, network termination devices, and the like.

As shown in FIG. 1B, the service subscriber system (SCS) includes a set top unit (hereinafter referred to as STU) and a periphery, and the set top unit (STU) includes a presentation entity (Product Entity) and an application entity (Application). An entity, an environment entity, a connectivity entity, and a network interface unit are provided.

The presentation entity performs a function of receiving VOD service information requested by an actual subscriber from a service provider system (SPS) and displaying it on a terminal such as a digital VCR, an analog VCR, or a TV.

The application entity performs a function of accepting or creating a VOD service.

The environment entity performs a function of setting and terminating an environment in which application programs can operate, that is, session establishment or quality level (QoS).

The connected entity is responsible for error-free reception and transmission of information input / output to the set top unit (STU).

The network interface unit NIU receives specific network content information transmitted from the delivery system DS and performs a function of providing a general network interface to the connection entity.

&Quot; S1 " shown in Figs. 1A and 1B is a media stream channel used to convey high bandwidth bulk data, such as MPEG (Moving Picture Experts Group, hereinafter referred to as MPEG) -2 transport stream, " S2 " Is an application control channel used to accommodate subscriber requests, " S3 " is a session establishment signaling channel used to establish a session between a subscriber and a service provider, and " S4 " The connection setup signal channel used.

Meanwhile, "A1" shown in FIGS. 1A and 1B is a reference point defining an interface between a service subscriber system (SCS) and a delivery system (DS), and "A9" is a service provider system (SPS) and a delivery system (DS). The reference point defines the interface between), and "A0", "RP2", "RP3", "RP4", and "RP7" are reference points defining various interfaces in the service subscriber system (SCS).

In addition, the system for VOD services (hereinafter, on-demand video system) "DSM-CC (Digital Storage Media-Command Control)" is a standard for common management and control of MPEG bit streams stored in media regardless of the type of digital storage media. Protocol (IS / IEC 13818-6) "is used for session establishment.

Here, session establishment works to create an information exchange path between the subscriber and the service provider so that the subscriber can be provided with the VOD service from the service provider.

In the video on demand system as described above, the protocol stack for the interface between the service provider system (SPS) and the set-top unit (STU) has a hierarchical structure, as shown in FIG. 2.

Referring to FIG. 2, the protocol stacks of the service provider system (SPS) and the set-top unit (STU) are layered into "ATM", "AAL5", "IP", "TCP", and "DSM-CC UU", respectively. The top layer of is defined by "DSM-CC UU" protocol.

Here, "DSM-CC UU" is a media control protocol, and defines the various operation commands (Resume, Pause, Jump, etc.) for the VOD service.

In addition, "DSM-CC UU" is based on the Common Object Request Broker Architecture (CORBA), a heterogeneous distributed environment standard established by the Object Management Group (OMG), and is used by "TCI / IP" as the underlying communication protocol of CORBA. do.

Conventionally, based on the layered protocol as described above, an interface between a service provider system (SPS) and a set-top unit (STU) is implemented as a multimedia and hypermedia information coding expert group (MHEG).

The MHEG is the most comprehensive multimedia / hypermedia information representation and interchange format standard suitable for network-based interaction type applications. The MHEG is a representation of the multimedia / hypermedia information, space-time synchronization, and mutual interaction so that information can be exchanged through a network. It defines encoding / decoding, including exchange, real-time transmission, and final form representation.

In order to use the MHEG, the set-top unit (STU) is provided with an MHEG engine, and the MHEG engine encodes / decodes multimedia / hypermedia information represented by an MHEG object, performs object analysis for presentation processing, Interact with the user, etc.

Here, the MHEG object refers to a coded representation of multimedia information.

In addition, an MPEG-2 compressed video bit stream is transmitted from the service provider system (SPS) to the set-top unit (STU) through the "S1" channel shown in FIG. 2, and a control signal or the like through the "S2" channel. The downloaded application program information is transmitted to the service provider system (SPS) or set-top unit (STU).

In other words, when the subscriber drives the DSM-CC of the set-top unit (STU) and requests the service object from the service provider system (SPS) through the "S2" channel, the service provider system (SPS) sends the MHEG object to the set-top unit (STU) side. After downloading, the set-top unit (STU) interprets the downloaded MHEG object by real-time engine processing, that is, decodes the downloaded MHEG object, and calls the presentation module.

Then, when an event (selection, location movement) occurs by the subscriber, the set-top unit (STU) transmits a video MHEG object request signal to the service provider system (SPS) through the "S2" channel, and the service provider system (SPS). ) Downloads the video MHEG object requested from the set-top unit (STU) to the set-top unit (STU), and the set-top unit (STU) outputs the downloaded audio / video information to a terminal such as a digital VCR, an analog VCR, and a TV.

However, as described above, in the related art, subscribers have to interface with a service provider system using MHEG, which is not used to receive the VOD service, and thus, there is a problem in that the VOD service is inconvenient and unfamiliar.

Accordingly, the present invention was devised to solve the above-mentioned problems. The Internet video rental mall is provided by renting a video using an Internet homepage and suggesting a new logistics method of an internet advertising medium and a book and record. The purpose is to provide an advertisement and store management system using the Internet, which can be constructed and utilized as an advertisement and distribution medium.

Advertising and store management system using the Internet of the present invention for achieving the above object,

A web server for managing Internet services;

A user who orders a video through the web server or receives a video rental status;

A client PC installed in the video rental store to receive the applicant database and order information through the web server and to retrieve the video rental information;

A PC monitor for managing a video rental store through the client PC; And,

Characterized in that it comprises a TV monitor for broadcasting the Internet advertising through the client PC.

1A and 1B are block diagrams illustrating a reference model of a system for a VOD service defined in DAVIC;

2 is an exemplary diagram showing an example of a protocol stack for an interface between a service provider system and a set-top unit in a typical video on demand system;

3 is a block diagram of an advertisement and store management system using the Internet according to the present invention.

<Description of the symbols for the main parts of the drawings>

10: web server 20: user

30: Client PC 40: PC Monitor

50: TV monitor

Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings.

Advertisement and store management system using the Internet according to the present invention, as shown in Figure 3, Web server for managing the Internet service; A user 20 who orders a video through the web server 10 or receives a video rental status; A client PC 30 installed in the video rental store for receiving the applicant database and order information through the web server 10 and searching for video rental information; A PC monitor 40 for managing a video rental store through the client PC 30; And a TV monitor 50 for broadcasting Internet advertisements through the client PC 30.

In the advertisement and store management system using the Internet of the present invention configured as described above, when a member, ie, the user 20 orders a video rental on the Internet homepage through the web server 10, the web server 10 is connected to a video rental store. Video rental order information is transmitted to the installed client PC (30).

As described above, the client PC 30 that receives the video rental order information from the web server 10 rents the video ordered to the user 20 through a courier service.

At this time, the client PC (30) to rent a video, through the PC monitor 40 performs a membership service to collect dues in advance of 10 to 30 units in advance.

In addition, the TV monitor 50 provides a video information by broadcasting a trailer for each genre.

That is, in order to utilize Internet advertising as a new mass media out of the PC, one side of the client PC 30 is managed by the PC monitor 40 by applying a video card that becomes a multi task. On the other hand, by broadcasting an advertisement on the TV monitor 50, the advertisement is simultaneously displayed on the Internet and the mass media, and attracts local advertisements to diversify the advertising pattern from advertisements focused on video production / distributors to general advertisements.

On the other hand, when the user 20 orders a book or an on-demand audio CD (MP3) or the like to the client PC 30, the client PC 30 sends the delivery information to each magazine company or record label through a dedicated line (not shown). To send.

As described above, the book or the on-demand audio CD (MP3) delivered to the client PC 30 is delivered to the user 20 through a courier service.

Here, the on-demand audio CD is a method of selling music of different singers randomly selected by the purchaser in one CD rather than a completed CD.

Accordingly, the client PC 30 manages not only video management but also members, and services other management tasks such as advertisement management, logistics management, orderer management such as books and records through an integrated management program.

Here, the PC monitor 40 and the TV monitor 50 can be installed separately from each other, as in the present invention, can be installed using only the PC monitor 40, or installed only by the TV monitor 50 according to the user's convenience It can also be used.

As described in detail above, the advertisement and store management system using the Internet according to the present invention has the effect of developing and creating a video promotion medium by constructing and operating a video rental mall using a new system and marketing, and various information and products. It is possible to increase the user with a convenient service, to ensure the reliability with an accurate delivery system, it is possible to build the cornerstone of the domestic Internet rental industry and secure the opportunity of preemption.

Thus, it provides a comprehensive information service for the entire movie, delivers it on the date and time you want, offers various events and discounts for members, and provides new logistics to consumers with rare videos and various products. And useful inventions that can generate additional revenue.

Although the invention has been described in detail only with respect to the specific examples described, it will be apparent to those skilled in the art that various modifications and variations are possible within the spirit of the invention, and such modifications and variations belong to the appended claims.

Claims (1)

A web server 10 for managing an Internet service; A user 20 who orders a video through the web server 10 or receives a video rental status; A client PC 30 installed in the video rental store for receiving the applicant database and order information through the web server 10 and searching for video rental information; A PC monitor 40 for managing a video rental store through the client PC 30; And, Advertising and store management system using the Internet, characterized in that configured as a TV monitor (50) for broadcasting the Internet advertising through the client PC (30).