KR20010113268A - Electronic commerce method - Google Patents

Abstract

The present invention relates to an e-commerce method, the server (1) performing the e-commerce method of the present invention can register and manage the goods of interest from the client (transaction promoter) (3), the transaction candidate (3) Detects the transaction information of the trading interest price registered by the trader and automatically notifies the trading candidate (3), and prevents price manipulation by disallowing multiple trading price orders for the same product of the trading candidate (3). By notifying the transaction candidate 3 of the order price in consideration of the shipping cost, there is an effect that the transaction candidate 3 can know the exact price required for the transaction of the product.

Description

E-commerce method {ELECTRONIC COMMERCE METHOD}

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic commerce method, and more particularly, to an electronic commerce method in which price manipulation is impossible, and a trading applicant can easily know the price change situation of a desired product.

Pricing in the electronic commerce method through the Internet can be divided into the following ways.

The first is the seller pricing method, which is a trading method found in a typical e-commerce site. In this way, the seller presents the desired price to the buyer and trades only those buyers who agree with the price. This trading method is characterized by the fact that a transaction is made between a single seller and a single purchaser, and information on the purchase price of the buyer is not provided to the seller.

Secondly, the auction method is a method in which a seller proposes a minimum price to sell and a plurality of purchasers compete with each other to make a transaction between a buyer and a seller who have suggested a best purchase price. In this transaction method, one seller negotiates with a large number of buyers and deals with one buyer who has offered the highest desired price among them, and the buyer's preferred price information is exposed to both the seller and the buyer. There is a characteristic.

The third is a reverse auction and bidding method, in which a buyer presents a maximum price to be purchased and a plurality of sellers compete with each other, and a transaction is performed between a seller and a buyer who presents a minimum desired price. This transaction method involves a single buyer negotiating with a large number of potential sellers and dealing with a single seller who has offered the lowest desired price, and the seller's proposed price information is exposed to both buyers and sellers. It is a bidding method in which a reverse auction method or a seller's desired price information of a seller is exposed only to a buyer.

Fourthly, the stock trading method allows the trading candidates to simultaneously present the products they want to trade in various price ranges, and if the selling seller's price is lower than the buyer's price, the buyer trades as much as the buyer's desired quantity. That's the way. This stock trading method introduces the stock trading method to the commodity trading, which allows the trading prospector to present the desired trading price at various price points at the same time. Has characteristics.

Thus, the conventional trading model not only shows a lot of limitations in many-to-many trading, but the stock trading method that supports the many-to-many trading method suggests that there is a risk of price manipulation because the seller can offer a double price. there is a problem. In other words, the conventional stock trading type trading method allows the trading candidate to present the trading hope at a plurality of price points even without the actual trading, thereby allowing different prices to be formed on the same product. In other words, A may wish to sell a number of items such as 30 for 150,000 won, 10 for 140,000 won, and 5 for 130,000 won. As such, as the seller wishes to sell the order, there is a problem that two prices are formed in the product named A, and in particular, the seller wishes to manipulate the price by simultaneously selling and buying the same product.

In addition, in the conventional stock trading system, there is a problem in that the shipping cost for product delivery is not considered. In other words, even if a buyer purchases a product having the lowest price, the purchaser may have a higher cost than purchasing a product having a similar price in a nearby area due to the shipping cost.

On the other hand, agents currently used in electronic commerce are largely as follows.

The first is a shopping agent, which is operated in major commerce sites, and has functions of searching for products, registering interests, and shopping bags. This shopping agent is mainly for supporting B2C trading between companies. The shopping agent registers the product of interest and displays only the price information of the product of interest when revisiting, the search function of the desired product, the list of purchase order items, the price, It consists of the function of providing quantity.

The second is a comparison search agent, which compares price information of multiple e-commerce sites. The agent has a function to present price information of a specific product that is traded on multiple e-commerce sites by using a search robot at one site.

However, a conventional shopping agent is an agent for a purchase order developed for a consumer, and not only can not manage the stock information of the buyer, but also has no function of automatically notifying the consumer in real time of the price information that changes according to time. There is a drawback to having to constantly visit the site to find out the price information.

In addition, the comparative search agent has a disadvantage in that an actual user cannot place an order because only the price information is provided by accessing a server of another commerce site.

As such, all agents developed to date are agents for buyers only, and have been developed considering only one-to-one transaction.

SUMMARY OF THE INVENTION The present invention has been made to solve such a problem, and an object of the present invention is to provide an electronic commerce method which is prevented from price manipulation by a trade applicant in advance and useful to both a buyer and a seller.

In order to achieve the above object, the present invention provides a method of operating a server for mediating electronic commerce through an internet network, comprising: determining whether a transaction desired product of a trade applicant connected through the internet network is selected; Determining whether the selected trade desired product is a pre-stored product; Providing previously stored order information of the selected products to the trading candidate if the selected trading desired product is not a previously stored trading desired product; Registering order information provided from the transaction wisher in response to previously stored order information; If the selected trade desired product is a previously stored trade desired product, providing transaction and order information of the previously stored trade desired product to the trade candidate; Inputting revised order information on a revised order price of the selected commodity of a trade candidate in response to pre-stored transaction and order information of the selected commodities, and retrieving pre-stored order information corresponding to the revised order information; Signing a transaction for the selected product of the transaction candidate if there is previously stored order information corresponding to the revised order price as a result of the search; And storing the transaction information for the commodity in which the transaction is concluded.

1 is a schematic block diagram of a server performing an e-commerce method according to the present invention;

2 is a diagram illustrating an electronic commerce method according to the present invention;

3 is a flowchart illustrating a process of registering / managing a product of interest in an electronic commerce method according to the present invention;

4 is a flowchart illustrating a transaction information providing process configured in an electronic commerce method according to the present invention;

5 is a flowchart illustrating an order settlement process configured in an electronic commerce method according to the present invention;

6 is a flowchart illustrating a transaction information notification process configured in an electronic commerce method according to the present invention;

<Description of the symbols for the main parts of the drawings>

One ; Server for E-Commerce 2: Internet Network

3: client 11: web server

13: Processor for Personal Trading Agent

14: Processor for Intelligent Commerce

15: Database

The present invention is described in detail below.

The electronic commerce server of the present invention provides an intelligent optimal product transaction method using a transaction support method using a personal transaction agent and an intelligent commerce system of an intelligent optimal product transaction method as described below.

The transaction support method of the personal transaction agent is for providing convenience to a trade candidate who wants to trade a plurality of products, and has the following functions.

The first function is an interest product selection function that separately manages a product of interest among a plurality of products, and a personal transaction agent always recognizes and manages a target product. The product selection function of interest is divided into product group selection, product selection, and product function element selection.

Product group selection is a function that selects and manages a specific product group, and is useful when distributors such as product suppliers and category killers manage the main product groups they handle. For example, if a hard disk product group is selected among computer parts, transaction information of all hard disk products can be continuously managed.

Select by product is a function to select and manage specific products and target individual products. For example, you can register and manage Samsung's 10.1GB SCSI model number SM-23234.

Selection by product function element is an intermediate function between product group selection and product selection, and it is possible to manage a corresponding product by selecting a desired condition according to the brand and function characteristics of the product. For example, if you want a hard disk of SICI type with a capacity of 10.1GB or more regardless of brand, you can select and manage only those products separately.

The second feature is the price of interest feature. The interest price refers to a price at which a trade candidate may consider a trading order, not an order price. That is, in the case of the seller, it means a price that can be considered for sale, but not a sale order price, and the sale interest price will form a lower price range than the sale order price. Similarly, in the case of a buyer, it means a price that can be considered as a purchase price, not a purchase order price. The purchase interest price will form a price range higher than the purchase order price. In addition to the transaction order price, a trade candidate inputs an interest price into the server of the present invention to form an interest price range between the transaction order price and the interest price and uses an email or mobile communication means when the product price moves to the interest price range even if no transaction occurs. Therefore, by providing the transaction candidates can easily know this.

By using the interest price function, the trade candidate can easily manage the price range of the traded products without retrieving all the trade information of the interested products.

For example, when a purchaser named A browses a product transaction information to purchase a product A, Gara wants to sell for 150,000 won, and the country sells for 155,000 won. Let's say you have room to buy at a price of up to $ 145,000. In this case, A makes a purchase order at 140,000 won and sets the interest price at 145,000 won.

After the country sees the purchaser's purchase order and places a sale order for 145,000 won, which is 10,000 won cheaper instead of 155,000 won, the person's personal transaction agent informs him that the seller has placed a sale order for 145,000 won. You will be notified immediately by using A, and you will be notified of this information when you log in to the Site. A can see my sales order price (145,000 won), can decide whether to purchase the product at this price range.

Next, the intelligent optimal product trading method will be described.

In a stock trading method or a stock trading method in which a plurality of buyers and a plurality of sellers trade, the same person may make a plurality of buy or sell orders for the same stock, whereas the intelligent optimal product trading method of the present invention uses the same person. Only one buy or sell order may be placed for a product.

Multi-item merchandise trading, which cannot be multi-ordered, basically concludes that multiple sellers offer multiple selling prices and multiple buyers offer multiple buying prices so that the price of the selling party matches the purchaser's price. do. However, in general, compared to a stock trading method in which a trader can offer multiple trading prices for a particular item, the trader cannot offer more than one trading price for a particular item and sell if the trader places a purchase order. The difference is that you cannot place a purchase order if you have placed an order and a sales order.

This provides the effect of preventing a trader with a large quantity from manipulating the market price through multiple purchase orders and sales orders.

In addition, in the intelligent optimal product trading method of the present invention, the efficient transaction is made by considering the cost related to the product delivery to the price.

The transaction information generation function that considers the shipping cost considers the shipping cost incurred in the actual product transaction to the order price, so that when the trader decides to order the transaction product, the shipping cost is not calculated separately, The cost can be increased by allowing selection.

For example, assuming that the shipping cost between Seoul and Seoul is 3000 won and the shipping cost between Seoul and Busan is 10,000 won, a buyer in Busan buys 45,000 won from a seller in Seoul and the total cost is 45,000 won. Will cost 55,000 won plus 10,000 won, but if you purchase 47,000 won from a seller in Busan, the total cost will be 50000 won plus 43,000 won plus 3000 won plus shipping cost. You can buy it at a cheap price. However, in the existing trading method, when a purchaser wishes to place an order for 47,000 won at a selling price, the buyer purchases at a higher cost since the product is dealt with a seller in the Seoul area, which is cheaper.

On the contrary, the transaction information generation and ordering function of the present invention in consideration of the shipping cost, when showing the transaction information to the buyer, the product of the seller in Busan to 50000 won, and the product of the seller in Seoul to 55,000 won The buyer can place a purchase order at 50,000 won including the shipping cost, so that the buyer deals with the optimal trading partner.

The same is true for the seller.

If a buyer in Busan makes a purchase order for 51,000 won including shipping costs, and a buyer in Seoul places an order for 55,000 won including shipping costs, Busan sellers will not pay 3000 won for Busan buyers. You can sell the product for 48,000 won, but you can sell the product to Seoul buyers for 45,000 won except the shipping cost of 10,000 won. Therefore, when generating transaction information and ordering function considering shipping cost, the seller's region and buyer's region are considered when showing the seller's transaction information. Shows 48,000 won excluding the shipping cost of 3000 won and 45,000 won excluding the shipping cost of 10,000 won from the total purchase cost of 55,000 won for the purchasers in Seoul. In addition, the sales prospects for the Seoul region show 55,000 won (excluding shipping costs 3000 won) from the total purchase cost of 55,000 won for the purchasers in Seoul, and 41000 won except for the shipping cost of 10000 won (51,000 won) for the total purchase costs of the Busan region. Given.

Therefore, those who wish to sell in Seoul become the best candidates for buying in Seoul, while those who want to sell in Busan become the best candidates for buying in Busan.

As such, the price information generation function considering the shipping cost is different from that of all the trade prospects in contact with the same price in that differentiated information is provided for optimal trading for each trade prospector.

Hereinafter, with reference to the accompanying drawings will be described in detail an embodiment of the present invention having the function described above.

1 is a schematic block diagram of a server of the present invention for carrying out the e-commerce method according to the present invention.

As shown, the e-commerce server 1 of the present invention is connected to the Internet network 2 through a web server 11, and the server 1 is connected to a plurality of clients 3 through the Internet network 2. Connection with is possible. The web server 11 is connected with a processor 13 for performing a personal transaction agent function and a processor 14 for performing an intelligent commerce function, respectively, and the web server 11 responds to the driving of the processors 13 and 14. The above-described personal transaction agent function and intelligent commerce function are provided.

Processors 13 and 14 are members database 151, merchandise database 152, order information / interest price data database 153, transaction information database 154, merchandise delivery database as shown. A database 15 having 157 and a commodity list database 159 is connected, and these databases 151-159 contain information for performing the personal transaction agent function and the intelligent commerce function of the present invention. Stored. These information are described later in detail.

2 shows a system diagram of services that can be provided by the server 1 having the above-described configuration. As shown, the server 1 of the present invention registers / manages a product of interest 100, a transaction information providing process 200 for an item of interest, an order / payment process 300, and a transaction information notification process 400 ). It should be understood that these processes 100-400 may be performed in conjunction with each other or alone as needed.

The registration management step 100 of the goods of interest is shown in detail in FIG. 3.

As shown in FIG. 3, the processor 13 for the personal transaction agent first uses the member information stored in the member database 151 when the registered client 3, that is, the member logs in (101), and the interest product list data. It is determined whether the list of interest items of the member is already registered in the base 159 (102). As a result of the determination of step 102, when the product of interest is registered, the process proceeds to the process of searching for the product of interest and providing transaction information (200). However, when the product of interest is not registered, the process of registering the product of interest list is performed. Perform. The server 1 of the present invention first asks the logged-in client 3 (hereinafter referred to as a trade applicant) whether to register a new product of interest, and if the trading applicant wants to register a new product of interest (103). The registration process is performed.

In the process of registering a product of interest, the processor 13 for a personal transaction agent determines whether a transaction candidate selects a product of interest, by product group, or by product (104, 105, 106). When the trade candidate selects the selection by the product group, the personal transaction agent 13 performs the product group selection mode (107). In the product group selection mode, the personal transaction agent presents the top product group for each product group stored in the product database 152 to the trade candidate, and when the trade applicant selects one sub product group among the product groups in the top group, the corresponding sub product group is traded. Present to the wishes. Such a product group presentation process may be performed continuously until reaching the lowest product group of the product group, and if the trading candidate selects one product group as the list of products of interest, the process proceeds to step 110 where the product list belonging to the selected product group is traded. Present to.

In addition, in the step 105, when the trade candidate selects a product of interest by the functional element, the processor 13 for the personal transaction agent performs the selection mode 108 for each functional element to allow the transaction candidate to make the brand and functional characteristics of the product. If the user wants to enter such a condition, and the like, if the trader inputs such a condition, the product database 152 searches for the product that satisfies the input condition and presents it to the user (110).

In addition, in the case where the transaction candidate selects a mode of selecting a product of interest in step 106, the processor 13 for a personal transaction agent performs a product-specific selection mode 109 to classify the products into preset categories. The name is presented, and if the trade candidate selects one of the category names, the product in the selected category is presented to the trade candidate (110). In operation 110, the trade candidate may select a list of products of interest only from products in the category (112), and may select all of the presented products as a list of products of interest (111).

When the interest product list is selected through the above-described process, the selected interest product list is stored in the interest product list database 159 to terminate the interest product registration process (111, 112).

Meanwhile, in step 102 and 111 and 112, the interest item list of the trading candidate is registered in the interest list database 159, or after the registration, the mode 200 for providing the interest item transaction information is performed.

The transaction information providing mode for the product of interest is shown in detail in FIG. 4.

Providing the transaction information of the product of interest is performed by the processor 114 for intelligent commerce to present the price of the products of interest to the transaction candidate in consideration of the shipping cost. To this end, the intelligent commerce processor 114 retrieves the product information corresponding to the interested product list of the trade applicant stored in the interested product list database 159 from the order information / interest price database 153 (201). The order information / interest price database 153 stores order price, order quantity, and interest price information of products to be traded (sold and purchased) as described below.

When a product for the interested item of the trade candidate is detected in the order information / interest price database 153 by the step 201, the intelligent transaction processor 114 may send a request to the seller and the purchaser who want to trade the product. The geographic location information about the member database 151 is detected. The processor 14 for intelligent commerce calculates a shipping cost in consideration of the order price of the seller and the purchaser, the geographic location of the seller, and the geographic location of the trader (203). The price is added and provided to the trade candidate as an order price for a product of interest of the trade applicant. (204) Here, the information about the delivery cost according to the location of each region is stored in the product delivery database 157. The shipping cost can be easily detected.

Since the order price of the product of interest provided to the transaction candidates by the transaction information providing mode for the product of interest is provided in consideration of the shipping cost, it is provided differently according to the geographical position of the transaction candidates.

After the execution of the transaction information providing mode described above, the trade candidate may perform the order / payment process 300 by selecting a product desired for sale from among the products of interest.

The order / payment process 300 is shown in detail in FIG. As shown in the figure, when a trade candidate selects one of the products of interest and wishes to trade (301), the processor 13 for the personal transaction agent determines whether the selected product of interest has already been ordered (302). Whether or not a product ordered for sale can be easily searched using the information stored in the order information / interest price database 153, and other methods may be used, having ordinary skill in the art. Sleeping will be easy to see.

As a result of the determination in step 302, if the product selected by the trading applicant is a product not having a trading order, the order price of the buy / sell for the selected product is detected in the order information / interest price database 153, The actual transaction price plus the above-mentioned shipping price is provided to the trade candidate (303). It should be noted that the method of considering the shipping price in the order price should be the same as the process 200 described above. The trader wishes to buy / sell by referring to the buy / sell price considering the shipping price as the order price and registers the quantity and interest price of the goods to be traded (304). In this specification, the order price and the order quantity are collectively referred to as order information. Order information and prices of interest will be stored in the order information / interest price database 153 described above.

On the other hand, if the merchandise selected by the trade candidate in step 302 is already a merchandise ordered, the personal transaction agent processor 13 checks whether or not the transaction for the merchandise ordered is concluded (305). If the transaction is concluded in step 305, the personal transaction agent processor 13 proceeds to step 310 to perform the transaction conclusion process described below, but if the transaction is not concluded, the product transaction status for the product And the order information is read from the order information / interest price database 153 and provided to the transaction candidate, so that the transaction promoter can check the transaction status of the corresponding product (306).

After confirming the transaction status of the product, the trade candidate can modify the order information and the interest price according to the transaction status. In other words, if the seller's sell / buy price is too high or too low, the transaction can be concluded only if it is corrected, so the trade candidate can modify the sell / buy price as needed.

Thus, the processor 13 for the personal transaction agent, if the trade desirer modifies the order information / interest price 307 (or after performing step 304), of the information in the order information / interest price database 153. If there is order information that matches the revised order price, a search is made (308). As a result of the search in step 308, if the transaction can occur due to the modified order information of the trading applicant (309), the process proceeds to the step 310 of closing the transaction, but if the transaction cannot occur, the order information and interest of the trading applicant Proceeding to step 311, the price is stored in the order information / interest price database 153.

The processor 13 for the personal transaction agent which concluded the transaction in step 310 stores the concluded transaction details in the transaction information database 154 (311), and if the remaining order quantity of the concluded transaction candidate remains (313) The remaining remaining order quantity and order price are registered in the order information / interest price database 153 (311), and if no order quantity remains, the transaction process is terminated.

On the other hand, the transaction contents stored in the transaction information database 154 are used to register the interest price of the desired product for trading and automatically notify the transaction candidate when an order or a transaction occurs at this interest price range. do. This transaction information notification process is shown in detail in FIG.

As described above, when a transaction occurs between the buyer and the seller, the transaction information is stored in the transaction information database 154. When an order of a transaction candidate occurs, the order information (including the interest price) is stored in the order information / interest price database ( 153). When information is stored in the databases 153 and 154 as described above, the processor 13 for the personal transaction agent retrieves the information in the databases 153 and 154 so that an order price that is within the interest price of the transaction candidate is order information. If a transaction price that exists in the interest price database 153 or is within the transaction price database 154 exists within the transaction information database 154 (step 403).

In step 403, the processor 113 for the personal transaction agent reads the information of the transaction candidate who provided the corresponding interest price, that is, the e-mail address, the mobile phone number, and the like in the member database 151 (403). In accordance with the read information, the transaction candidate is notified of the existence of the transaction price or the order price within the interest price by using an e-mail or a text service, and then terminated.

By the above-described configuration, the present invention has the following effects.

First, efficient multilateral commerce is possible considering shipping costs.

Second, there is a lower risk of price manipulation in a multi-order transaction.

Third, the convenience of the transaction can be increased by registering the product of interest. Individual traders can focus on some of the various products, depending on the conditions they set.

Fourth, trading is activated through the introduction of the interest price system. Commodity trading is unlikely to be highly liquid, unlike stock trading. Therefore, it is necessary to alleviate the inconvenience that the trade prospects visit the site every time to check whether the goods ordered by them.

From this point of view, users can enter the price range of interest, and the intelligent agent manages it, and when the price of the product is formed within the price range of interest or when an order occurs, the user visits the site by e-mail or wireless communication. Even if you do not have the effect that you can continue to access the transaction information.

Claims (8)

As a method of running a server that mediates e-commerce over the Internet, Determining whether a transaction desired product of a trade wisher connected through the Internet network is selected; Determining whether the selected trade desired product is a pre-stored product as a trade desired product; If the selected transaction desired product is not a previously stored transaction desired product, providing previously stored order information of the selected products to the transaction promoter; Registering order information provided from the transaction wisher in response to the previously stored order information; If the selected transaction desired product is a previously stored transaction desired product, providing transaction and order information of the previously stored transaction desired product to the transaction promoter; In response to the pre-stored transaction and order information of the selected products, inputting revised order information on the selected order of the trade candidate, and retrieving pre-stored order information corresponding to the revised order information; ; Signing a transaction for the selected item of the transaction candidate if there is already stored order information corresponding to the revised order price as a result of the search; And storing the transaction information for the commodity in which the transaction is concluded. The method of claim 1, The transaction proprietor further provides an interest price in addition to the order information, and further comprising storing the interest price together when storing the order information. The method of claim 2, Storing items of interest provided by the transaction promoter; Providing transaction information of the products of interest. The method of claim 3, wherein And the interest products are selected and stored by the trade candidate by product group, product, and product function element. The method according to any one of claims 1 to 3, The price of goods in the pre-stored order information provided to the transaction candidates is provided by adding a shipping cost. The method of claim 5, And searching for a transaction price and an order price below the interest price of the trade candidate, and notifying the trade candidate if a transaction price / order price below the interest price is found. The method of claim 6, E-commerce method, characterized in that the notification to the transaction prospective is performed via an e-mail. The method of claim 6, And the notification to the transaction candidate is performed by sending text information to the transaction phone of the transaction promoter.