KR20010112196A - Advertising method of displaying advertisements with contents in internet and apparatus thereof - Google Patents

Abstract

The present invention relates to a method and apparatus for advertising on the Internet, the Internet advertising method according to the present invention comprises the steps of (a) receiving an advertisement source from the Internet server, (b) a position to display the advertisement source on the bulletin board from the administrator Receiving information, (c) receiving a post from a user computer, and (d) displaying the advertisement on the user computer together with a predetermined post selected according to a user's request. .

Advertising method according to the present invention is to display the advertisement at the top or bottom and the middle of the content of the post with the content of the post and to be sent to the mail recipient with the advertisement that was shown when the user mailed the content It can increase the advertising effect, the effect of freely determining the size and location of the banner ad, and the user can voluntarily send the advertisement to others can increase the effectiveness and reliability of the advertisement.

Description

Advertising method and displaying advertisements with contents in internet and apparatus

The present invention relates to a method and apparatus for advertising on the Internet, and more particularly, to a method of displaying an advertisement along with the contents of a post in a bulletin board of the Internet. And to the apparatus.

Conventionally, when a banner advertisement is displayed on a bulletin board of the Internet, it is common to display the banner advertisement on a header or a footer of the bulletin board. 1 illustrates an example of displaying a banner advertisement on a header and a footer of a conventional bulletin board, and FIG. 2 shows a banner advertisement on a header and a footer of a bulletin board while displaying one post content of the post of FIG. 1. An example is shown.

Referring to FIG. 1, reference numeral 101 denotes a predetermined advertisement as a header portion of an Internet bulletin board, reference numeral 102 denotes a list of posts as a body portion of the internet bulletin board, and reference numeral 103 denotes an internet. In the footer portion of the bulletin board, a predetermined other advertisement is displayed similarly to the header portion.

Referring to FIG. 2, reference numeral 201 is a header portion of an Internet bulletin board, and an advertisement, such as reference numeral 101 of FIG. 1, is displayed. Reference numeral 203 is a footer portion of an internet bulletin board, and the same reference numeral 103 as in FIG. Displaying advertisement. However, reference numeral 202 denotes a body part of the Internet bulletin board and displays the content of the selected post from the list of FIG. 1.

However, the banner advertisement method in the conventional Internet bulletin board has a difficulty in attracting the attention of the bulletin board user because the area in which the advertisement is displayed and the content in which the bulletin board user is interested are displayed. The size of the area is limited, which makes it difficult to produce advertisements of various sizes. When the size of the banner advertisement is increased, the body area of the Internet bulletin board displaying the post is reduced, which causes inconvenience to the user. there was.

In addition, since the content of the post displayed on the bulletin board and the advertisement source are managed separately, the user manages the contents of the post separately so that the user can transmit the contents of the post to another predetermined user by e-mail. In this case, there is a problem that it is very difficult to include the advertisement in the mail.

The technical problem to be achieved by the present invention for solving the above problems is to provide an advertisement along with the post of the Internet bulletin board, and if the post is sent by e-mail also provides a method and apparatus for the advertisement is also sent together. It is.

1 illustrates an example of displaying a banner advertisement on a header and a footer of a conventional bulletin board.

FIG. 2 shows an example of displaying a banner advertisement on a header and a footer of a bulletin board while displaying one post content of the post of FIG. 1.

Figure 3 shows the overall configuration of a preferred embodiment of the Internet advertising system according to the present invention.

Figure 4 shows a flow chart of the Internet advertising method according to the present invention.

5 shows a preferred embodiment of a bulletin board to which the present invention is applied.

6 shows a preferred embodiment in which an advertisement is displayed with a post in accordance with the present invention.

FIG. 7 illustrates a preferred embodiment of a screen for inputting content to be delivered by mail when an advertisement is sent with a post according to the present invention.

8 shows a preferred embodiment of a mail in which an advertisement is sent with a post in accordance with the present invention.

The Internet advertising method according to the present invention for achieving the technical problem to be achieved by the present invention comprises the steps of (a) receiving an advertising source from the Internet server, (b) setting the location information to display the advertising source on the bulletin board from the administrator Receiving (c) receiving a post from a user computer; and (d) causing the advertisement to be displayed on the user computer along with a predetermined post selected according to a user's request. In addition, the Internet advertising method according to the present invention (e) receives the e-mail address of the recipient to receive the e-mail from the user, the e-mail address received the advertisement from the user with a predetermined post selected according to the user's request It may be characterized in that it further comprises the step of transmitting.

In addition, the Internet advertising apparatus according to the present invention for achieving the technical problem to be achieved by the present invention is an advertisement source management unit for receiving and storing the advertisement source, a bulletin board for receiving and storing the location information to display the advertisement source on the bulletin board from the administrator And a post output unit for receiving and storing a post from a user computer, and a post output unit for displaying the advertisement on the user computer with a predetermined post according to a user's request. In addition, the Internet advertising apparatus according to the present invention may further comprise an email transmission unit for transmitting the advertisement to the email address received from the user with a predetermined post at the request of the user.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Figure 3 shows the overall configuration of a preferred embodiment of the Internet advertising system according to the present invention.

The user computer 301, the advertiser computer 302, and the internet server 303 are connected through the Internet. Here, the user computer 301 receives a content from the user and information for selecting a predetermined post from the list of bulletin boards, etc., and transmits it to the Internet server 303, and from the Internet server 303. Post list information, post content information, advertisement source information, etc. are received and displayed. In particular, the present invention displays and provides advertisements with post content information according to the present invention. In addition, a user may receive a content of a mail to be transmitted to another user and transmit it to the Internet server 303.

The advertiser computer 302 receives the advertisement source data from the advertiser and transmits it to the Internet server 303.

The Internet server 303 receives the post content information from the user computer 301, the content information to be sent by e-mail, or selection information for selecting one of the post lists, and the post list information to the user computer 301. , Post content information, and advertisement source information are transmitted, and in particular, the user computer 301 performs a function of displaying the post content information and the advertisement together. Meanwhile, the advertiser computer 302 receives and stores the advertisement source data. The Internet server 303 that performs these functions is composed of an advertisement source management unit 3031, a bulletin board setting unit 3032, a post input unit 3033, a post output unit 3034, E-mail transmission unit 3035 in detail. Can be.

The advertisement source manager 3031 receives the advertisement source data from the advertiser computer 302 through the Internet and stores the advertisement source data in the advertisement DB. On the other hand, such advertisement source data may be received from the administrator and stored. The advertisement source data may be banner image data (gif, jpg files, etc.), flash banner and flash advertisement files (swf files, etc.), and video advertisement files (asx, asf, wmv files, etc.).

The bulletin board setting unit 3032 performs a function of receiving and setting location information of an advertisement to be displayed on a bulletin board from an Internet site operator and storing it in a bulletin board DB. The Internet site administrator logs in by accessing the bulletin board administrator URL of the Internet server. Then, go to the Content Ad Insertion menu and enter information to display the requested advertisement source along with the contents of the post. For example, the information to insert the above advertising source may be as follows.

<embedsrc = "lowbuy_shop.swf" quality = highpluginspage = "http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash&quot; type =" application / x-shockwave-flash "width =" 340 "height =" 60 ">

</ embed>

The post input unit 3033 receives a content to be posted from the user computer 301 to receive the contents (contents) to perform the function of storing it in the bulletin board DB.

The post output unit 3034 performs a function of transmitting the post list information or one post content information of the post list to the user computer 301 when the user accesses the Internet server through the user computer 301. . At this time, when the post content information is displayed on the user computer 301 according to the bulletin board setting information, the advertisement is displayed together.

Figure 5 shows a preferred embodiment of displaying the list information of the post in the bulletin board to which the present invention is applied. In the present embodiment, the banner advertisement is not displayed on the header and the footer of the bulletin board, but if necessary, the banner advertisement may be displayed at the position.

6 shows a preferred embodiment in which an advertisement is displayed with a post in accordance with the present invention. Reference numeral 601 denotes an area for displaying the contents of the post, and reference numeral 602 at the bottom thereof denotes an area for displaying the advertisement set in the bulletin board setting unit 3032. As described above, the present invention is characterized by displaying an advertisement together with post contents. In the embodiment of FIG. 6, the advertisement is displayed at the bottom of the post content, but if necessary, the advertisement may be inserted at the top of the post content or in the middle of the post content.

On the other hand, reference numeral 603 denotes a button for receiving a command to send the contents of the post to another user by mail.

E-mail transmission unit 3035 is a user computer to send message information and e-mail address information of the other user when the user transmits a predetermined post content of the above post to another user by e-mail Received from the user through 301. Thereafter, according to the bulletin board setting information, information including an advertisement in the post content to be transmitted is transmitted to the other user by e-mail together with the message information.

FIG. 7 illustrates a preferred embodiment of a screen for inputting content to be delivered by mail when an advertisement is sent with a post according to the present invention. When the user selects reference numeral 603 in FIG. 6, a screen for inputting a message to be transmitted by e-mail of FIG. 7 is provided to the user through the user computer 301. The user who has entered all the necessary items selects the "send post" button, and the user input is transmitted from the user computer 301 to the Internet server 303, and the user input and post contents shown in FIG. The advertisement information is sent to the receiving e-mail address received in FIG.

8 shows a preferred embodiment of a mail in which an advertisement is sent with a post in accordance with the present invention. Reference numeral 801 denotes an area for displaying user input (message information) input from the user in FIG. 7, and reference numeral 802 is an area for displaying post contents transmitted together with the user input shown in FIG. 6. Reference numeral 803 denotes an area where advertisement contents displayed together with the post contents shown in FIG. 6 are displayed. In the embodiment of FIG. 8, the advertisement contents are shown to be displayed at the bottom of the post contents. However, if necessary, the advertisement contents may be inserted and displayed at the top or the middle of the post contents.

In the present embodiment, the Internet server 303 includes both a post output unit 3034 and an E-mail transmission unit 3035, but is shown in FIG. 3, but the post output unit 3034 and E as necessary. Only one component of the -Mail transmission unit 3035 may be selectively provided. In addition, although the advertiser computer 302 is included in FIG. 3, the advertiser computer 302 may not be provided if necessary.

On the other hand, when the user clicks on the advertisement shown in the embodiment of the present invention with a mouse, it is possible to hyperlink to move to the advertiser's homepage.

Figure 4 shows a flow chart of the Internet advertising method according to the present invention. First, the Internet server 303 receives the advertisement source from the advertiser computer 302 or the Internet server 303 administrator and stores it in the advertisement DB 401. The Internet server 303 administrator is a bulletin board manager URL of the Internet server 303. Login (Uniform Resource Locator) to set the display source information of the advertisement source and the advertisement to be displayed on the bulletin board (402). Thereafter, the user receives the post contents input from the user computer 301 and stores them in a database (403). The advertisement set in step 402 is provided while providing the list information of the post to the user accessing the Internet server 303 through the Internet, or displaying the content of any one of the posts stored in step 403 if the user requests it. Is displayed at the set position (404). At this time, when the user requests, the user's computer 301 may send message information, e-mail recipient, e-mail address, sender, sender's e-mail address, and message to be forwarded. Received from the user through, and the information received above and the post content and the above advertisement is sent by e-mail (405).

Meanwhile, the above-described embodiments of the present invention can be written as a program that can be executed on a computer. And, it can be implemented in a general-purpose digital computer for operating the program using a medium used in the computer. The media may be stored such as magnetic storage media (e.g., ROM, floppy disk, hard disk, etc.), optical reading media (e.g., CD-ROM, DVD, etc.) and carrier waves (e.g., transmission over the Internet). Media.

So far I looked at the center of the preferred embodiment for the present invention. Those skilled in the art will appreciate that the present invention can be implemented in a modified form without departing from the essential features of the present invention. Therefore, the disclosed embodiments should be considered in descriptive sense only and not for purposes of limitation. The scope of the present invention is shown in the claims rather than the foregoing description, and all differences within the scope will be construed as being included in the present invention.

Advertising method according to the present invention can increase the advertising effect by showing the advertisement at a predetermined position, such as the top, bottom, middle of the content of the post with the content (contents) of the post. That is, in the conventional banner advertisement, the position where the advertisement is displayed is fixed to an area separated from the place where the contents of the post is displayed, so that it is difficult to attract the attention of the user who is interested in the contents of the post. In addition, in the conventional banner advertising method, when changing the size of the banner advertisement to be advertised, the size of the bulletin board also needs to be changed, and as the size of the advertisement increases, the area where the post is displayed becomes small, which may cause inconvenience to the user. However, since the advertisement method according to the present invention displays the advertisement with the content of the post, it is possible to produce an advertisement in the required size without providing this concern to the user.

Also, according to the present invention, the Internet server administrator can easily change or modify the display position information and the advertisement source information of the advertisement of the entire bulletin board at a time by accessing the bulletin board administrator URL, thereby managing the Internet bulletin board.

On the other hand, when a user who accesses the bulletin board sends the contents of the post to another user who knows it by e-mail, the advertisement is also sent along with the contents of the post. It can be effective. Also, if the email recipient re-sends the contents of the mail to another user by email, the advertisement is delivered to the new user again. In other words, according to the present invention, an advertisement method for transmitting an advertisement together with a post content by e-mail can obtain an effect that the advertisement is performed to a user who does not access the above internet bulletin board through the above process.

Claims (5)

(a) receiving an advertisement source from an internet server; (b) receiving location information for displaying the advertisement source on a bulletin board from an administrator; (c) receiving a post from a user computer; (d) displaying predetermined post content selected on the user computer according to a user's request, and displaying the advertisement on the user computer along with the post content at a predetermined position in an area where the content of the post is displayed; Internet advertising method comprising a. The method of claim 1, (e) input an email address of a recipient to receive an email from the user, And transmitting the advertisement to an e-mail address input from the user along with a predetermined post selected according to the user's request. A computer-readable recording medium having recorded thereon a program for executing the method of claim 1 or 2 on a computer. An advertisement source manager to receive and store an advertisement source; A bulletin board setting unit configured to receive and store location information for displaying the advertisement source on a bulletin board from an administrator; A post input unit for receiving and storing a post from a user computer; A post output unit configured to display predetermined post contents selected by a user's request on the user's computer, and display the advertisement on the user's computer together with the post contents at a predetermined position among areas where the contents of the post are displayed; Internet advertising device, characterized in that. The method of claim 4, wherein And an e-mail transmitter configured to transmit the advertisement to an e-mail address received from the user along with a predetermined post content selected according to a user's request.