KR20010106704A - Corporate advertising method in internet - Google Patents

Abstract

The present invention relates to a securities related service to obtain a more natural advertising effect, and relates to an internet advertising method capable of objectively calculating the advertising effect, the present invention is made through a communication system consisting of a client and a server connected to the Internet An internet advertising method comprising the steps of: providing a securities related service comprising the step of the server selecting a stock item; connecting the server to the server via the Internet; and a connected user selecting a stock item Then, the step of displaying the company's homepage or advertising web document corresponding to the selected item on another frame on the same screen as the securities-related service screen, so that the advertisement of the company associated with the selected stock item is made with the securities-related services will be.

Description

Internet advertising method {CORPORATE ADVERTISING METHOD IN INTERNET}

The present invention relates to an advertisement method on the Internet, and more particularly, to an Internet advertisement method capable of obtaining a more natural advertisement effect in connection with a securities related service, and capable of objectively calculating the advertisement effect.

As computers become more common in the world, most homes have more than one computer, and with the development of information and communication technology, the communication speed is improved and the Internet usage environment is improving. As a result, the Internet has become simple in recent years. From the level used to provide and search for valuable data or information, the range of use extends to electronic commerce that can actually make a profit, and the use of the Internet is expected to become more diverse and higher in the future.

As such, as the use of the Internet has rapidly increased, various advertising methods have emerged, and most of these advertising forms are made of banner advertisements or email advertisements.

The banner advertisement in the conventional Internet advertising method loads a banner (banner) implemented in a rectangular picture or text form at a specific position of a web page in a specific site with many users, and when the user clicks on the banner, the banner advertisement is linked to the banner. The advertising web page or the homepage of a predetermined company is opened, and when banner advertisements appear for the first time, a high advertising effect can be obtained compared to a low advertising cost.

However, at the present time, as many websites are created, and as a result, numerous banner advertisements are confused, the number of times Internet users click on the banner is gradually reduced, and the advertising effect is less.

In addition, since the existing Internet advertising method simply calculates the advertising cost in proportion to the number of times or the number of members of the site on which the banner is displayed, the advertising cost is objectively calculated in the case of the banner advertisement, which reduces the advertising effect when there are few clickers. The problem is that you can't.

The present invention has been proposed in order to solve the problems according to the above-described conventional advertising method, the purpose is to obtain a more natural advertising effect in connection with the securities related services, the Internet advertising method that can be objectively calculated for the advertising effect To provide.

1 is a flow chart showing an embodiment of the Internet advertising method according to the present invention.

2 is a block diagram showing the configuration of an Internet advertisement screen according to the present invention.

Figure 3a is the initial screen of the Internet advertising site according to the present invention, Figure 3b is a screen in the company selection step of the user, Figure 3c is an embodiment showing the screen in the market price / closing price input step.

Fig. 4A is a flowchart showing another embodiment of the present invention, and Fig. 4B is a view showing the structure of a site according to the embodiment shown in Fig. 4A.

5A is a flowchart showing still another embodiment of the present invention, and FIG. 4B is a view showing a screen configuration of a site according to the embodiment of FIG. 4A.

As a constituent means for achieving the above object of the present invention, the present invention provides an Internet advertising method made through a communication system consisting of a client and a server connected to the Internet,

Providing, by the server, a securities related service including selecting a stock item;

Connecting a client to the server via the Internet;

If the connected user selects a stock item, displaying the homepage of the company or the web document for advertisement corresponding to the selected stock in another frame on the same screen as the securities related service screen;

It is characterized in that the advertisement of the company associated with the selected stock item is made with the securities-related services.

The securities related service provided by the server in the Internet advertising method may be a game that matches the market price / close price of a predetermined stock.

In addition, the securities-related service provided through the server in the Internet advertising method may be a securities transaction service that actually buys and sells the stock through the Internet, and also enters the item code to search the current stock price of the desired stock It may also be a stock quote service that can be viewed at.

In addition, the Internet advertising method may accumulate the number of search times of the client connected to the server for each item of the stock to quantify the cumulative number as the advertising effect value for each company.

Hereinafter, with reference to the accompanying drawings will be described in more detail with respect to the Internet advertising method according to the present invention.

As the use of the Internet is becoming more common, a cyber securities market is created in which individuals can directly trade securities through the Internet, and securities transactions through the Internet are being actively activated due to the advantages of convenience and low fees. As a result, mock securities trading and games are emerging to allow virtual cyber money to be fixed and practice virtual securities trading.

The present invention is that in the actual cyber securities trading, mock securities game, stock inquiry service or securities related games, there is a process of selecting a specific item code, that is, a specific company, the Internet user, the various securities related services If you enter the item code (that is, the company name) in order to use, the entered company's homepage site immediately opens, or displays a web document made for advertising, naturally without the need for a separate click action like a banner advertisement It is to make the advertising effect.

1 is a flow chart showing an embodiment of the Internet advertising method according to the present invention, in the present embodiment is applied to a game that allows the Internet users to match the starting price and the closing price for listed companies and KOSDAQ stocks traded on the stock exchange every day Thus, when a specific company is selected for input of the market price / close price, the homepage of the company or a separately created advertisement web document is opened.

2 is a block diagram showing a screen configuration form according to the Internet advertising method according to the present invention, where 1 is a whole screen of a site to which the Internet advertising method is applied according to the present invention, and 10 is a list of companies by sectors. The first frame is displayed, and 20 is a second frame configured to allow an internet user to search for and select a desired company by an item code or a company name, and input a market price / close price of the selected company. The menu bar 21 may select various functions. And a company-specific search field 22, a company name search field 23, and a market price input field 24, etc., wherein 30 is a homepage of a company selected by searching within the first frame 10 and the second frame 20; The third frame in which the web document for advertisement is displayed.

As shown in FIG. 2, in the Internet advertising method according to the present invention, the area occupying at least the size of the first and second frames 10 and 20 for the progress of the cigar / close game is compared to the full screen 1. The remaining area left as a result is configured as the third frame 30 for the display of the advertisement document, so that the game progress and the advertisement are simultaneously performed in one window.

In the embodiment of the present invention shown in FIG. 1, which is combined with a securities game to match the daily market price / close price, the company code or company name is provided in the first frame 10 in a predetermined order (in alphabetical order or abc order). Listed and listed items are recognized to select the corresponding item when clicking on the item itself, the second frame 20 is the interested item or interested company to meet the market price / closing price, and the market price / closing price of the interested company It is configured to be able to enter. The selection of an item of interest or a company of interest is made by clicking on the desired company name from the list displayed on the first frame 10 or by directly entering the name of the company of interest in the company name search field 23 of the second frame 20. In addition, by combining the above two methods, if it is not possible to know the item of interest or the company name reliably, the company name is searched in the company-specific search field 22 of the second frame 20 to list the related companies on the first frame 10. After display, it may be made by clicking on one of the company names displayed on the first frame 10.

When the company name is clicked on one of the item codes (or company names) displayed on the first frame 10 or the company name is directly entered in the company name search field 23 of the second frame 20, the third frame 30 is inputted. The company's homepage or associated web document is displayed.

As described above, the present invention does not produce an advertisement effect only when the Internet user separately clicks the banner like the banner advertisement, but can naturally produce the advertisement effect in the game progress without the conscious action of the Internet user.

Hereinafter, an internet advertising process through a cigar / close price matching game according to an embodiment of the present invention will be described with reference to the flowchart of FIG. 1 and the drawings of FIGS. 3A to 3C.

Basically, the service is implemented as a member system for the convenience of game result management, prize delivery, and the like. Therefore, the start is started from the step (S110, S120) to check whether the member by entering the ID (ID) and password.

In the above, if the Internet user is not a member to confirm the membership intention (S130), there is a subscription intention, and receives the information required by the Internet user through a predetermined description form to register as a member (S140).

When the user's membership is confirmed by confirming the ID and password input in the member checking step (S110, S120), the initial screen 1a as shown in FIG. 3A is displayed. Since the initial screen 1a is an initial state in which no selection is made by the Internet user, the company list is not displayed in the first frame, and other information is displayed. In FIG. 3A, a banner is displayed in the first frame 10a. In addition, in the third frame 30a, various sites currently registered on the homepage or the advertisement screen of the selected company are classified and listed.

Looking at the initial screen, the Internet user first selects the securities company's classification code through the company-specific search field 22a provided in the second frame 20, and then selects the detailed code of the securities company (S160, S170). For example, as shown in FIG. 3B, when "child" is selected in the company-specific search field 22b, a list of companies having a company name starting with "" "is displayed and displayed in the first frame 10b. If "JC Prefecture System" is selected among various companies, "JC Prefecture System" is displayed as the entry item of the market price / close price field 24b of the second frame 20b.

At the same time, the homepage of the selected company, that is, "JC Hyun System", is displayed in the third frame 30b by the selection of the above interests (S180). At this time, the home screen may be linked, and an advertisement screen of "JC Hyun System", which is separately manufactured, may be displayed.

Therefore, the Internet user can obtain information of the naturally selected company, that is, the "JC Hyun System" through the advertisement screen displayed in the third frame 30b before entering the market price / close price, and from the selected company, that is, the "JC Prefecture System" side, Will have the effect of advertising its enterprise.

Next, the Internet user inputs the predicted market price / close price as shown in FIG. 3C (S190). The entered market price / close price is stored for each member every day, and the match is confirmed by comparison with the actual market price / close price after closing. In this case, the user who inputs an amount corresponding to the actual price / close price has a predetermined cyber amount or Give points.

In addition, when the accumulated amount of cyber money or points exceeds a certain value, the cyber money or points can be returned as actual money or a predetermined prize, and the Internet user can increase interest and use frequency of the game according to the current price / close price in various ways. have.

The cigar / closing game can be continued while changing interests.

In order to implement the Internet advertisement service through the game of matching the market price / close price, the database of the server providing the above service includes: 1) a company name for each company in the registered total list and the third frame 30; A site address to be opened, a number of connections indicating the number of times the company is selected in the game of closing the market price / closing price, a securities company table that stores a group, a point value given to the user when the company is selected, and 2) a market / closing price game. Member table that stores information on the members used, ie member name, member ID, password, address, contact information, and accumulated point scores for each use, and 3) stores the actual closing price and closing date of each day for each company. A closing price table, 4) a closing price table that holds the actual market price and date of entry for each company; and 5) a closing price entered for each member. A closing price entry table that stores the member ID, company name, entry price, entry date and closing price, and 6) market price information entered for each member participating in the game, namely member ID, company name, entry time and entry date. Market entry table, 7) Game operation and score management, multiplied by the point (or number of lottery tickets) given when the market price / closing price is correct, the number of points (or number of lottery tickets) given by wrong person, multiplied by each company's points 8) Managing the access date for each member, and 8) Member ID for managing access date by member, Accessor status table for storing member access date, 9) Accumulating and managing winners according to the market price / close price per day. In case of ranking or lottery, it consists of a winner table storing lottery numbers and ranking.

In the login steps (S110 to S120), when a new member registers, personal information input by a user who wants to join is accumulated and stored in the member table, and the member ID and password input by the member at the time of login are stored in the member table. If there is matching information compared with the stored information, it is recognized as a member. The IDs of the connected users are accumulated and managed together with the date of access to the visitor status table.

Then, every time the member who is logged in selects the classification code, the list of companies stored in the securities company table is scattered in the first frame 10, and when the user selects one stock, the securities company The number of accesses of the corresponding item in the table increases by " 1 ", and the written market price and the closing price are accumulated in the market writing table and the closing price writing table, respectively.

Therefore, by checking the number of times the securities firms table, it is possible to determine the number of visits of the advertisement page for each company.

Thus, when the game progresses and the game progress of the day is finished, that is, when the closing price and the closing price of the day are confirmed by the closing of the stock market, the closing price and the closing price of the day are stored for each company in the market table and the closing price table, respectively. The market price table and the market price table are compared with the market price table and the market price table to distinguish correct answers. Then, a score (or the number of lottery tickets) is given for each correct answerer and incorrect answerant and for each selected company.

In order to increase the popularity of the Internet users in the method of advertising through the cigar / close price matching game as described above, a beneficiary table is configured separately, and the accumulated scores according to the number of times of use and correct answers for each member are given to the beneficiary. It can also be configured to provide. As such, by providing scores for each member and providing various services to the members or suggesting various usage methods as described above, a higher advertisement effect can be obtained by increasing the responsiveness of the members. Such a method may use a variety of methods in addition to the above-described method.

As described above, the Internet advertisement method according to the present invention can be applied not only to a specific securities related game developed for advertisement, but also to general securities transactions.

4A is a flowchart illustrating an advertisement process according to another embodiment of the present invention associated with a stock price inquiry service, and FIG. 4B illustrates an example of a screen configuration that may be provided according to the embodiment shown in FIG. 4A.

As public interest in securities rises, most portal sites offer stock price tracking services. The present invention can be applied here, that is, if the Internet user enters the item code (or item name) on the service screen to look up the stock price of the company of interest (S401), the stock price of the entered item and various information about it For example, the current price, the previous day price, the transaction volume, etc. are displayed (S402), and at the same time, the homepage or the advertisement web document of the company corresponding to the entered item name is displayed at the bottom of the portion where the inquiry result is displayed (S403).

As shown in FIG. 4B, the service screen according to the embodiment shown in FIG. 4A includes, as shown in FIG. 4B, a stock price inquiry and display unit 42 for displaying the stock price and stock information of the entered item when the item code or the item name is input; In addition, the stock price inquiry and display section 42 is made up of the company website of the item inquired or the advertising unit 43 is displayed for the web document produced for the advertisement is displayed. The stock price inquiry and display section 42 is simply made up of only an input section and a display section, and the information to be displayed on the display section can be displayed in one or two lines. The advertising unit 43 is configured as large as about 2/3 of the entire size of the service screen 40.

FIG. 5A is a flowchart showing an example in which an advertisement method according to the present invention is applied to a securities transaction using the actual Internet. FIG. 5B is a diagram showing a site configuration when the present invention shown in FIG. 5A is applied to an actual securities transaction. .

Referring to the drawings of FIGS. 5A and 5B, a desired stock is searched using a first frame 52 in which a list in which item codes (or item names) are arranged in a predetermined order, and item codes or item names are keywords. A second frame 51 for inputting a purchase / sell of the selected stock and a trading order, and an advertisement screen of a selected company searched within the first frame 52 or the second frame 51 is displayed; It consists of a third frame (53) for opening a linked web document for advertising, the process is connected to a server (not shown) providing a stock trading service with the advertisement according to the present invention, the second frame (51) After entering a search key in the), select and click one of the list shown in the first frame 52 or enter the item code or item name in the second frame (52) (S501 ~ S502 ), Select on the third frame 53 Or a web page of advertising companies for the event display, opens the homepage of the company is linked (S503). In the drawing shown in FIG. 5B, the item “Samsung Fine Chemical” is selected, and Samsung's homepage (www.samsung.co.kr) is opened in the third frame 53.

As described above, when an item is selected in detail, an advertisement screen or a homepage of a company related to the selected item is displayed on the third frame 53 located at the bottom thereof, so that an Internet service user can display information on the company in the search process. The company can obtain a predetermined advertising effect by increasing the number of times its homepage is connected to Internet users.

After selecting a predetermined item as described above, by entering the purchase price or selling price for the selected company and clicking the order button, the desired stock is purchased / sold (S504, S505).

As described above, when the Internet advertisement is made, the number of times the actual number of searches or the market price / close price or the purchase / sell amount of each company matches the number of times the advertisement screen (or homepage) is displayed. By accumulating the number of closing price inputs, the advertising effect of each company can be expressed as an objective figure.

As described above, when a securities related game or cyber securities transaction is made on the Internet, the present invention displays a homepage or an advertisement web document of a company selected in the course of a game or transaction on the same screen. In the course of the process, it is possible to advertise the company's information or advertise the company to the Internet users naturally, and also because the number of times a game-related game or a securities transaction is used is the same as the number of times the company's homepage or an advertisement web document is accessed, The advertising effect can be represented by an objective number, which can be used as a basis for the advertising effect when calculating the advertising cost using the Internet.

Claims (5)

In the Internet advertising method made through a communication system consisting of a client and a server connected to the Internet, Providing, by the server, a securities related service including selecting a stock item; Connecting a client to the server via the Internet; If the connected user selects a stock item, displaying the homepage of the company or the web document for advertisement corresponding to the selected stock in another frame on the same screen as the securities related service screen; Internet advertising method characterized in that the advertisement of the company associated with the selected stock item is made with the securities-related services. The method of claim 1, wherein the Internet advertising method The server selects a predetermined stock item and provides a securities related service that provides a predetermined reward when the market price / close price of the selected item is matched. When an Internet user connected to the server selects a stock item for entering the market price / close price, displaying the homepage or web document of the company corresponding to the selected stock item on the same screen where the stock item search and the market price / close price input are performed. Internet advertising method characterized. The method of claim 1, wherein the Internet advertising method The server provides a securities transaction service for buying and selling real stocks through the Internet, When a user connects to a server and selects a predetermined stock item to conduct stock trading, the Internet advertisement, characterized in that to display the company's homepage or advertising web document corresponding to the selected item on the same screen, the securities trading service is performed Way. The method of claim 1, wherein the Internet advertising method When the item code or item name is entered in the server, it provides a stock price inquiry service that displays stock price and stock information. When an Internet user accesses a server and inputs an item code or item name, an Internet advertisement method for displaying a homepage or an advertisement web document of a company corresponding to the retrieved item code together with the search result on one screen. The method of claim 1, wherein the Internet advertising method An internet advertising method comprising accumulating the number of search times of a client connected to a server for each item of stock and digitizing the cumulative number into an advertisement effect value of each company.