KR20010096641A - System for network-based brand naming service - Google Patents

Abstract

PURPOSE: A network-based brand naming service system is provided to enable a brand buyer to select a brand according to certain items and kinds, and help the brand buyer to search respective brands and select a brand. CONSTITUTION: An information of a brand naming service provided through on-line from a server computer is generated. A brand naming service providing information is provided to several brand registers and brand buyers. A predetermined form data necessary for a brand registration is output according to a brand register's brand registration request. The pertinent brand register registers brand registration data inputted according to the predetermined form data in a database. A current brand list built in a database is output according a brand buyer's brand list request. A detailed information of each brand is provided according to a detailed information request of a brand selected by the brand buyer. The brand buyer selects a certain brand to buy. The server computer connects the brand buyer who selects the certain brand and the brand register who registers the pertinent brand and mediates between them. The server computer charges the brand buyer a certain amount of money and pays the money to the brand register.

Description

Network-based brand naming service system

The present invention relates to a network-based brand naming service system.

More specifically, a brand buyer of a company or an individual who wants a brand naming service for a plurality of brand naming security registered by a large number of users online may select a specific item (industry, product, technical field, etc.) and type (trademark, domain, character, etc.). ), And a network-based brand naming service system for arbitrating a purchase negotiation with a user who registers a specific brand selected by a corresponding brand buyer.

In general, the Internet is an open network that can be used freely by applying a common protocol called TCP / IP (Transmission Control Protocol / Internet Protocol) to the other computer that anyone wants to access anywhere in the world. In addition to the delivery, as well as the development of compression technology and the delivery of multimedia information, various services such as e-mail, file transfer, and the World Wide Web (WWW) can be used.

As the use of the Internet is rapidly increasing in Korea and around the world, it is rapidly increasing in importance as a strategic tool for improving efficiency and productivity in all parts of the existing industry, and new business opportunities are continuously created through the Internet. The number of service providers on the Internet is increasing.

That is, in recent years, as part of the business through the Internet, various contents such as internet advertising, internet broadcasting, online games, internet newspapers / magazines, search services, portal services, electronic commerce, etc. are provided. Sites are growing rapidly.

In addition, in addition to the above-mentioned sites, there are an increasing number of sites that provide services related to brand naming on-line in recent years, and recently, due to the advantage of using a brand naming service at a low cost, companies and individuals have recently used it.

The brand naming service described above is a process of naming a product when a new product is developed by a small or medium-sized company or a large company. Brand naming has been carried out through the agency.

However, the brand naming work performed by each company through the planning company takes a relatively long time, and the cost of the brand naming is high. Therefore, a company that lacks time, manpower, and funds has a low cost online. We use brand naming service.

Most sites that provide such brand naming services typically provide brand naming services in the following process.

First, the site that provides brand naming service utilizes its own expert personnel to build brand candidates as a database, and provides brand buyers with brand candidates built into the database at the request of a brand-connected brand buyer. The brand is sold at the final choice of the brand buyer identifying the candidate.

At this time, a site providing a brand naming service may provide brand buyers with search data on whether a brand is requested by a brand buyer and expert evaluation data on a brand candidate group.

However, the conventional brand naming service as described above has a problem in that excessive human capital is administered in the creation of a plurality of brand names for supporting the brand naming service.

In other words, the conventional method is to provide brand naming services because brand naming specialists pre-set proper names as brand names, and the entire company manager examines the entire data and selects a few to request precise search. In addition, there was a difficulty in mass producing a lot of brand names in the site, as well as a lot of manpower to build a brand name was a waste of humans.

In addition, due to the limitations of the professional manpower possessed by the site itself, the limitation of the idea according to the fixed manpower, and the fixed work pattern, difficulty in creating more creative ideas has arisen.

In addition, since the conventional brand naming service method does not directly participate in general computer users, the brand naming service method does not help the activation of the site, and does not help increase the awareness of the site of the corporate users who are the main customers. There was a problem.

In addition, since most of the sites that provide brand naming services do not have their own database of various trademarks themselves, the trademark search is performed in the process of increasing the trust to brand buyers through the trademark search of a specific brand name selected by the brand buyer. There was a problem that a lot of time and manpower.

An object of the present invention is to identify a brand buyer of a company or an individual who wants a brand naming service for a plurality of brand naming security registered on the basis of trademarks such as a product name or a service name online. The present invention provides a network-based brand naming service system that allows a buyer to arbitrate a purchase negotiation with a user who has registered a specific brand.

Another object of the present invention is to provide a database of various dictionaries and trademarks so that a brand purchaser who confirms a plurality of brands after security by a specific item and type can perform a detailed search on the dictionary meaning of each brand after security and whether a trademark is registered. In this regard, the present invention provides a network-based brand naming service system that helps brand selection.

1 is a block diagram schematically showing the configuration of a network-based brand naming service system according to the present invention;

2 is a flowchart illustrating in detail the operation of the network-based brand naming service method according to the present invention;

3 to 6 are flowcharts showing in detail the operation of each subroutine of FIG.

Explanation of symbols on the main parts of the drawings

100: network communication network

200: Brand Registrar Computer

300: Brand Buyer Computer

400: server computer

The network-based brand naming service system according to the present invention for achieving the above object comprises: a network communication network for connecting data unspecified a plurality of communication lines to perform data communication with each other; After performing a communication connection with the outside that provides the brand naming service through the network communication network, the brand registration request data input by the brand registrant is output to the outside, and predetermined form data for brand registration is received from the outside, and the form data is received. The brand registration data entered by the brand registrant is output to the outside, the purchase negotiation data of the brand according to the selection of the specific brand buyer is input from the outside, and the brand sales amount according to the purchase negotiation performed with the brand buyer from the outside. A plurality of branded registrant computers; Establishes a communication connection with the outside that provides the brand naming service through the network network, outputs the brand list request data inputted after the brand purchaser pays for the use of the brand naming service to the outside, and then to the database from the outside to the present. Input the registered brand list, output the selection data of some brand candidates selected by the brand buyer who checked the brand list to the outside, output the detailed search request data of the specific brand selected by the brand buyer among the brand candidates to the outside, Among brand candidates, brand selection data that the brand buyer finally decided to purchase is output to the outside, and the purchase negotiation is negotiated with the corresponding brand registrant according to the external purchase negotiation arbitration. Outside A plurality of branded buyer computers; According to the request of the brand registrant who performed the communication access through the network, the predetermined form data for brand registration is output to the brand registrant computer, the brand registrant data input by the brand registrant is checked and registered in the database, After receiving the cost of using the brand naming service from the brand buyer who has connected through the communication network, the brand list registered in the database is output to the corresponding brand buyer computer at the request of the brand buyer, and the brand buyer selected from the brand list is selected. Output results data to a brand buyer computer that refines some brand candidates, and negotiates purchases with brand registrants of a specific brand that the brand buyer who ultimately sees some brand candidate refinements Arbitration and depending on the outcome of the negotiations and purchase accounting branded sales amount from the buyer's brand and brand sales minus the fees of the purchase negotiations mediated wherein configured to include a server computer that is paid to brand subscribers.

In addition, the network-based brand naming service method according to the present invention, (1) generates information about the brand naming service provided online from the server computer, and the brand naming service provision information to a plurality of brand registrants and brand buyers The process of providing to; (2) According to a brand registration request of a brand registrant who has made a communication connection to a server computer through a network communication network, predetermined form data necessary for brand registration is outputted, and the brand registration data input by the relevant brand registrant according to the predetermined form data. Registering with the database; (3) According to the request of the brand list of the brand buyer who communicated to the server computer through the network communication network, the brand list built up to the database is outputted, and each brand is requested according to the request of the detailed information of the brand candidate group selected by the brand buyer. Providing detailed information of a so that a corresponding brand buyer selects a specific brand to purchase; (4) mediate the purchase negotiation by connecting the brand buyer who selected a specific brand purchase on the server computer with the registered brand registrant, and pays the brand registrant by charging the sales amount of the brand concluded according to the purchase negotiation from the brand buyer. Characterized in that made, including the process.

Hereinafter, a network-based brand naming service system of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram schematically showing the configuration of a network-based brand naming service system according to the present invention.

As shown, the network communication network 100 is a communication network such as a wired / wireless internet, and connects communication lines between a plurality of brand registrant computers 200, a plurality of brand buyer computers 300, and a server computer 400. Thus, data communication related to the brand naming service is made to each other.

The plurality of brand registrant computers 200 performs a communication connection with the server computer 400 providing the brand naming service through the network communication network 100 according to the operation of the brand registrant, and inputs by the brand registrant who performs the communication connection. The brand registration request data is output to the server computer 400, and predetermined form data for brand registration is received from the server computer 400.

And, through the form data, the brand registration data such as the registrant personal information, registered brand, brand description data, desired transaction conditions, trademark application / registration status, account number input by the brand registrant is output to the server computer 400, The purchase negotiation data of the brand according to the selection of the specific brand buyer is received from the server computer 400, and the brand sales amount according to the purchase negotiation performed with the brand buyer is received from the server computer 400.

The plurality of brand buyer computers 300 communicate with the server computer 400 providing the brand naming service through the network communication network 100 according to the operation of the brand buyer, and use the brand naming service of the server computer 400. In accordance with the request for payment according to the payment of the cost of using the brand naming service, and outputs the brand list request data entered by the brand buyer to the server computer (400).

Then, the server computer 400 receives a list of brands registered in the database so far, outputs selection data of some brand candidate groups selected by the brand buyer who has checked the brand list, to the server computer 400, and brand buyers among the brand candidate groups. Outputs request data of a specific brand selected by the client to the server computer 400, and the brand selection data that the brand buyer among brand candidates finally decides to purchase is selected. ) And performs a purchase negotiation with the corresponding brand registrant according to the purchase negotiation arbitration of the server computer 400, and when the purchase negotiation is ended, an amount according to the negotiation result of the brand is paid to the server computer 400.

The server computer 400 outputs predetermined form data for brand registration to the corresponding brand registrant computer 200 according to a request of a brand registrant who performs a communication connection through the network communication network 100, and inputs the corresponding brand registrant. After checking the brand registration data and registering it in the database, the brand list registered in the database is requested according to the request of the brand buyer after receiving the cost of using the brand naming service from the brand buyer who performs the communication connection through the network communication network 100. Output to the brand buyer computer 300.

In addition, the detailed search result data is output to the corresponding brand buyer computer 300 which performs a detailed search of some brand candidate groups selected by the brand buyers from the brand list, and the specific buyers finally selected by the brand buyers who have checked the detailed search results of some brand candidate groups Arbitrate the purchase negotiation with the brand registrant of the brand, charge the brand sales amount from the brand buyer according to the result of the purchase negotiation, and pay the brand registrant to the brand registrant except the fee for arbitration.

In addition, the server computer 400 described above stores a member database 410 that stores personal information, use result data, etc. of a brand registrant and brand buyer registered as a member, and stores various brands and brands for each item registered by the brand buyer. A brand database 420 for storing a data that has been applied as a trademark so that a brand buyer who wants to purchase a specific brand can check whether a brand is applied for, and a brand registrant and a brand buyer There is a dictionary database 440 that stores dictionary data for each language to support detailed search on the dictionary meaning of the brand.

In addition, when a brand purchaser performs a detailed search of a trademark or a dictionary meaning of a brand purchaser, when the brand purchaser attaches an opinion of an expert with respect to the brand, the server computer 400 may provide a result according to the detailed search. Together, they provide their opinions to brand buyers.

In addition, the server computer 400, after checking whether or not the trademark application of a particular brand registered by the brand registrant, if the trademark application is not applied to the brand registrant to induce a trademark application of the brand, the brand buyer of the particular brand selected After checking whether a trademark application is filed, if a trademark application is not applied, a trademark application is induced. At this time, the trademark application proceeds through a patent law firm that has established a partnership relationship with the server computer 400 side regarding the trademark application.

Then, the server computer 400, the brand registrant who performs a brand registration request to the server computer 400 to register the brand, the items broken down by industry, product, and technical fields, and / or trademarks, domains, characters Ask brand buyers who choose to categorize their category into categories, products, technologies, and / or trademarks, domains, You are asked to choose a category that is classified as a character.

In addition, the server computer 400 pays a predetermined amount as an incentive to each brand registrant of some brands that the brand buyer selects as a candidate group to purchase from the brand list, and the amount provided is a brand buyer using the brand naming service. Use a portion of the amount initially paid.

The server computer 400 limits the number of brands that a brand buyer can select as a candidate group to purchase from a plurality of brand lists registered in the database, and if the brand buyer selects a brand candidate group exceeding a limited quantity, the brand Charge the additional fee for using the naming service.

In addition, the server computer 400, if a brand sale is not made until a predetermined period of time (for example, two years for a brand that has not applied for a trademark application and four years for a brand that has applied for a trademark application) elapses. The brand is automatically deleted from the database and the brand registrant is notified.

Next, an embodiment of the network-based brand naming service method according to the present invention configured as described above will be described in detail with reference to FIGS. 2 to 6.

2 to 6 are flowcharts showing in detail the operation of the network-based brand naming service method according to the present invention.

First, the server computer 400 generates information about the brand naming service and starts the brand naming service by providing the generated brand naming service to a plurality of brand registrants and brand buyers (S100).

In detail, the server computer 400 generates information on using a brand naming service to be provided online (S110), and selects brand buyers of companies or individuals to use the brand naming service (S120).

Thereafter, the server computer 400 provides information regarding the use of the brand naming service to the plurality of brand buyers selected in the above-described step S120 (S130).

In addition, the server computer 400 may publish information about the brand naming service on the web or perform a brand competition so that general computer users who are future brand registrants who are going to register the brand to be sold, check the information about the brand naming service. (S140).

As such, after providing the information on the brand naming service to the plurality of brand registrants and brand buyers through the above-described process (S100), the server computer 400 performs a specific brand that has made a communication connection through the network communication network 100. According to the brand registration request of the registrant, predetermined form data required for brand registration is output, and the brand registration data input by the corresponding brand registrant according to the predetermined form data is registered in the database (S200).

In detail, the server computer 400 checks whether a specific brand registrant performs a communication connection through the network communication network 100 (S210), and a specific item for the brand registrant who performs the communication connection to request brand registration. And / or it is determined whether to select the type (S220).

As a result of the determination, if the brand registrant selects an item classified by industry, product, and technology, and / or a type classified into a trademark, domain, and character, the server computer 400 determines whether to apply for a trademark of a brand to be registered to the brand registrant. And a detailed search service for performing a detailed search regarding a dictionary meaning (S230).

Subsequently, when the brand registrant finishes using the detailed search service, the server computer 400 outputs predetermined form data for brand registration to the corresponding brand registrant computer 200 which has performed the brand registration request (S240).

Then, it is determined whether the registrant personal information, registered brand, brand description data, desired transaction condition, trademark application / registration, brand registration data of the account number are inputted according to the predetermined form data (S250). After confirming that the brand registration data inputted by the brand registrant is correctly written, it is registered in the database (S260).

On the other hand, the server computer 400, if the brand registrant using the detailed search service of the above-described step (S230) already knows whether or not the trademark of the brand to be registered and the dictionary meaning, skip the use of the detailed search service and the next step ( S240) to proceed. In addition, the detailed search service may be charged to charge a brand registrant with a predetermined fee for using the detailed search service.

After the use of the detailed search service of step S230 described above, if the brand to be registered is not applied for a trademark, the server computer 400 induces a trademark application of the brand to the brand registrant.

Now, after the brand registrants register the brand to the server computer 400 through the above-described process (S200), the server computer 400 according to the brand list request of the brand buyer who has made a communication connection through the network communication network 100 The list of brands built up to date is output, and the detailed information of each brand is provided according to the request for detailed information of the brand candidate group selected by the corresponding brand buyer so that the corresponding brand buyer selects a specific brand to purchase (S300).

In detail, the server computer 400 checks whether a specific brand purchaser performs a communication connection through the network communication network 100 (S310), and the brand purchaser who performs the communication connection is registered with the server computer 400. It is determined whether to select a specific item and / or type in order to request a list of brands (S320).

As a result of the determination, when the brand registrant selects the items classified by the industry, the product, and the technical field, and / or the type classified into the trademark, domain, and character, the server computer 400 may purchase the brand buyer who selected the specific item and / or type. The payment request for the use of the brand naming service is requested (S330).

In addition, after charging a fee for using a brand naming service from the corresponding brand buyer, the server computer 400 extracts a brand list corresponding to a specific item and / or type requested by the brand buyer from a database, and then executes the corresponding brand buyer computer 300. Output in step S340.

Subsequently, the server computer 400 determines whether some brand candidate groups (for example, 10 brands) that the brand buyers who have checked the plurality of brand lists select to purchase (S350), and if the brand buyer selects some brand candidate groups, The brand selection information is stored in a database, and predetermined cash is provided as an incentive to each brand registrant selected as the brand candidate group (S360).

In addition, the server computer 400 determines whether detailed information (registrant personal information, brand description data, desired transaction conditions, trademark application / registration, etc.) of some brand candidate groups selected by the brand buyer is requested (S370), The detailed information of the specific brand requested by the brand buyer is extracted from the database and output to the corresponding brand buyer computer 300 (S380).

Finally, after checking the detailed information of the plurality of brand candidates in order to purchase a specific brand through the above-described process (S300), the server computer 400, the brand buyer and the corresponding brand that finally selected the purchase of the specific brand Mediate the purchase negotiation by connecting the registered brand registrant, and charges the brand registrant by charging the sales amount of the brand determined according to the mutual purchase negotiation (S400).

In detail, the server computer 400 determines whether the brand purchaser who has confirmed detailed information of the plurality of brand candidate groups finally selects to purchase a specific brand (S410).

As a result, when the brand buyer finally selects the purchase of a specific brand, the server computer 400 arbitrates the purchase negotiation by connecting the brand buyer and the brand registrant who registered the brand (S420), and the sale is confirmed according to the purchase negotiation arbitration. The sales amount of the corresponding brand is charged from the brand buyer (S430).

Subsequently, when the sales amount of a specific brand is received from the brand buyer, the server computer 400 deducts a fee according to a purchase negotiation arbitration of a specific brand (S440), and pays a fee to the brand registrant except the fee according to the purchase negotiation arbitration. The brand naming service is terminated (S450).

As described above, according to the network-based brand naming service system of the present invention, by allowing a plurality of general computer users to participate in a brand naming task at the server computer side, brand naming experts invest a lot of time in a conventional manner. Not only does it need to be done, but it also has the effect of quickly building a database of numerous, fresh brand candidates from many computer users.

In addition, since general computer users can participate in brand naming without financial burden, and various reward opportunities for participation in brand naming are provided, the server computer side can attract a large number of members to raise awareness of the site. Providing various additional services for many members, it is effective to generate new revenue.

In addition, it is possible to immediately perform a dictionary search and a trademark search for a registered brand, thereby eliminating unnecessary manual work by automating the deletion of an inappropriate brand, thereby efficiently and quickly building a brand. Cost savings mean that corporate customers can use branded naming services at a low cost.

Herein, while the present invention has been described with reference to the preferred embodiments, those skilled in the art will variously modify the present invention without departing from the spirit and scope of the invention as set forth in the claims below. And can be changed.

Claims (17)

A network communication network which connects a plurality of unspecified communication lines to perform data communication with each other; After performing a communication connection with an outside that provides a brand naming service through the network communication network, the brand registration request data input by the brand registrant is output to the outside, and predetermined form data for brand registration is received from the outside, and form data is received. Through the brand registration data input by the brand registrant to the outside, receiving the purchase negotiation data of the brand according to the selection of a specific brand buyer from the outside, and the brand sales amount according to the purchase negotiation performed with the brand buyer A plurality of brand registrant computers paid from; Perform a communication connection with the outside providing the brand naming service through the network communication network, and output the brand list request data inputted after the brand purchaser pays for the use of the brand naming service to the outside and the database from the outside to the present. Input the list of brands registered in, output the selection data of some brand candidates selected by the brand buyer who checked the brand list to the outside, and output the detailed search request data of the specific brand selected by the brand buyer among the brand candidates to the outside. , The brand buyer data among brand candidates that finally makes a purchase decision is output to the outside, and the negotiation is made with the brand registrant according to the external purchase negotiation arbitration. According to the amount A plurality of branded buyer computers for outgoing payment; And In response to a request of a brand registrant who performs a communication connection through the network communication network, predetermined form data for brand registration is output to a corresponding brand registrant computer, and the brand registrant data input by the corresponding brand registrant is checked and registered in a database. After receiving the cost of using the brand naming service from the brand buyer who has communicated through the network, the brand list registered in the database is output to the corresponding brand buyer computer at the request of the brand buyer, and the brand buyer of the brand list Outputs the resulting data to the corresponding brand buyer computer that performs a detailed search of selected brand candidates, and checks the brand registrants of the specific brand that the brand buyer A network comprising a server computer that arbitrates each negotiation, charges the brand sales from the brand buyers in accordance with the results of the purchase negotiations, and pays the brand registrants to the brand registrant, excluding the fees for arbitration. Based brand naming service system. The method of claim 1, wherein the server computer, After checking whether a brand registered by a brand registrant has applied for a trademark, if a trademark application is not applied, a trademark application is induced. A network-based brand naming service system, characterized by inducing a trademark application if a trademark is not applied after checking whether a particular brand is selected by a brand buyer. The method of claim 1, wherein the server computer, To a brand registrant who performs a brand registration request with the server computer to register a specific brand, Items broken down by industry, product, technology, and / or A network-based brand naming service system, characterized by requesting to select a category classified as a trademark, domain, and character. The method of claim 1, wherein the server computer, To brand buyers who fulfill requests for a list of brands that have been registered to purchase a particular brand, Items broken down by industry, product, technology, and / or A network-based brand naming service system, characterized by requesting to select a category classified as a trademark, domain, and character. The method of claim 1, wherein the server computer, The brand naming service system of claim 1, wherein the brand purchaser pays a predetermined amount as an incentive to each brand registrant of some brands that select the candidate group to purchase from the brand list. The method of claim 1, wherein the server computer, Network-based brand naming service, which includes a brand database and a dictionary database for each language so that a brand buyer who wants to purchase a specific brand can perform a detailed search on whether each brand has a trademark application and a dictionary meaning. system. The method of claim 1 or 6, wherein the server computer, When a brand buyer conducts a detailed search in a dictionary meaning whether a trademark is pending for a particular brand, A network-based brand naming service system, in which an opinion of an expert is attached to a brand buyer when the opinion of the expert is attached to the brand. The method of claim 1, wherein the server computer, Limit the number of brands that the brand buyer can select from among a plurality of brand lists registered in the database as a candidate group to purchase; A network-based brand naming service system, wherein the brand buyer charges by adding a fee for using a brand naming service when the brand purchaser selects a brand candidate in excess of a limited quantity. The method of claim 1, wherein the server computer, If a brand is not available for sale until a predetermined period of time has passed, we will automatically remove that brand from our database. A network-based brand naming service system, which notifies the brand registrant thereof. (1) generating information on a brand naming service provided online from a server computer and providing the brand naming service providing information to a plurality of brand registrants and brand buyers; (2) According to a brand registration request of a brand registrant who has made a communication connection to a server computer through a network communication network, predetermined form data necessary for brand registration is outputted, and the brand registration data input by the relevant brand registrant according to the predetermined form data. Registering the database in a database; (3) According to the request of the brand list of the brand buyer who communicated to the server computer through the network communication network, the brand list built up to the database is outputted, and each brand is requested according to the request of the detailed information of the brand candidate group selected by the brand buyer. Providing detailed information of a so that the brand buyer can select a specific brand to purchase; And (4) mediate the purchase negotiation by connecting the brand buyer who selected a specific brand purchase on the server computer with the registered brand registrant, and pays the brand registrant by charging the sales amount of the brand concluded according to the purchase negotiation from the brand buyer. Network-based brand naming service method, characterized in that made, including the process. The method of claim 10, wherein the process (1) (1-1) generating information on using a brand naming service to be provided online at the server computer; (1-2) selecting brand buyers of companies or individuals to use the brand naming service; (1-3) providing the selected brand buyers with information regarding the use of the brand naming service; And (1-4) publishing information on the brand naming service on the web or conducting a brand competition for general computer users, who are future brand registrants who will register the brand to be sold, to check the information on the brand naming service. Network-based brand naming service method, characterized in that made. The method of claim 10, wherein the process (2), (2-1) a brand registrar performing a communication connection to a server computer through the network communication network; (2-2) determining whether the brand registrant who has made a communication connection to the server computer selects a specific item and / or type to request a brand registration; (2-3) providing, at the server computer, a detailed retrieval service of a trademark to be registered and a dictionary meaning of a brand to be registered to a brand registrant; (2-4) outputting predetermined form data for brand registration to the corresponding brand registrant computer which has performed the brand registration request from the server computer; (2-5) Determining whether the registrant's personal information, registered brand, brand description data, desired transaction conditions, trademark application / registration, and brand registration data entered by the relevant brand registrant are entered according to the prescribed form data. Doing; And (2-6) A network based brand naming service method comprising the step of checking the brand registration data entered by the brand registrant and registering it in a database. The method of claim 12, wherein the detailed search service of the step (2-3), If the brand registrant already knows whether or not the trademark to be registered and prior meaning of the brand to be registered, the network-based brand naming service method, characterized by skipping the use of the detailed search service and proceeds to the next step (2-4). The method of claim 12, wherein after using the detailed search service of the step (2-3), If the brand to be registered is not a trademark pending, A network-based brand naming service method comprising inducing a brand registrant to a brand registrant in a server computer. The network-based brand naming service method according to claim 12, wherein the detailed search service of the step (2-3) is charged and the brand registrant is charged a predetermined fee for using the detailed search service. The method of claim 10, wherein the process (3), (3-1) a brand purchaser performing a communication connection to a server computer through the network communication network; (3-2) determining whether the brand purchaser who has made a communication connection to the server computer selects a specific item and / or type to request a brand list registered in the server computer; (3-3) requesting a brand purchaser who selects a specific item and / or type from the server computer to pay for the use of the brand naming service; (3-4) extracting a brand list corresponding to a specific item and / or type requested by the corresponding brand buyer from the database after charging the cost for using the brand naming service, and outputting the brand list to the corresponding brand buyer computer; (3-5) determining whether the brand purchaser who checks the brand list output from the server computer selects some brand candidate group to purchase; (3-6) when the brand purchaser selects some brand candidate groups, the server computer stores the corresponding brand selection information in a database, and provides a predetermined incentive to each brand registrant selected as the brand candidate group; (3-7) determining whether detailed information (registrant personal information, brand description data, desired transaction conditions, trademark application / registration, etc.) of some brand candidate groups selected by the brand buyer is requested; And (3-8) A network-based brand naming service method, comprising extracting detailed information of a specific brand requested by a brand buyer from a database and outputting the same to a brand buyer computer. The method of claim 10, wherein the process (4), (4-1) determining whether the brand purchaser finally selects a specific brand to purchase from among a plurality of brand candidate groups in the server computer; (4-2) when the brand purchaser finally selects a purchase of a specific brand, mediating the purchase negotiation by connecting the brand buyer with the brand registrant who registered the brand at the server computer; (4-3) charging a sales amount of the corresponding brand whose sales are confirmed according to the purchase negotiation arbitration of the server computer from the brand buyer; (4-4) if the sales amount of the specific brand is received from the brand buyer, deducting a fee for arbitration of the purchase negotiation of the specific brand from the server computer; And (4-5) A network-based brand naming service method comprising the step of paying the brand registrant to the brand registrant and terminating the brand naming service at the server computer, except for the fee for arbitration of the purchase negotiation.