KR20010096413A - An electronic commerce system providing an image data showing a producing process of a merchandise - Google Patents

Abstract

PURPOSE: An electronic commerce system for providing picture information on a producing process of a product is provided to previously purchase a product through the transmission of images in real time on the internet, and to monitor a producing process of the product. CONSTITUTION: A web camera(2) is installed for photographing a producing process of a product in a producing area(1) of the product. Video data on manufacturing conditions are received and transmitted to a purchaser. After the user previously purchases the product, the user monitors the producing process of the product through the user computer(5). The web camera(2) continuously photographs the producing area and transmits moving picture data to an internet server(3). The internet server(3) stores images transmitted from the web camera(2) and transmits the images to the purchaser through the internet(4).

Description

An electronic commerce system providing an image data showing a producing process of a merchandise}

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic commerce system and a method of operating the same, and more particularly, to an electronic commerce system and a method of operating the system in which a system for observing a production process of a product is introduced.

Looking at the general purchase process of the product, the consumer, or final buyer, is in a passive position to purchase the product produced by the seller at a price determined by the seller or distributor. In this conventional purchasing process, the consumer can only obtain information on the final state of the product he wants to purchase, and it is difficult to know how the product is produced and distributed. In particular, it is very difficult to obtain such information from the final product, even though the food has a considerable interest in the environment in which the product is produced. none. However, since the information provided unilaterally is difficult to confirm the truth, reliability is greatly reduced.

For example, in the case of livestock products, even if the product labeling is Korean beef, it is difficult for the buyer to fully trust it. impossible. As a result, there are doubts about the commodities marked as Hanwoo or Nongwoo, which are more expensive than general commodities, thereby lowering the purchase motivation.

On the other hand, the seller wants to breed a good cow in a hygienic environment and sell it at a higher price, but the information about the breeding environment is not delivered to the buyer reliably so that the desired price cannot be received or the quality of the product is unjustly distributed. It may fall and you may be damaged. In addition, a situation in which the investment cost may not be recovered due to the failure of the demand forecast of the product.

The same phenomenon may occur in the case of organic vegetables, and furthermore, the same phenomenon may occur in the case of industrial products.

Eventually, the buyer takes the method of self-production, which is excessively costly for the buyer, and in the society as a whole, lowers the efficiency, and for the seller, this leads to a decrease in sales and thereby economic deterioration. As a result, a product price rises, and this increase in price eventually leads to a reduction in sales, and a vicious cycle is repeated. Furthermore, sellers and producers may produce products that are harmful to the human body as well as damage to buyers by using illegal means in the production and distribution process to increase profits due to deterioration of profitability.

In order to solve this problem of traditional purchasing method, online purchasing method has been proposed online, but this is only to solve the problem of price increase caused by the distribution process, and there is still a lack of reliability in product. Do. In other words, buyers cannot see details of the goods they want to purchase at the purchase stage, and most of the time, they see only flat pictures, so they have to purchase them without seeing the goods themselves. The purchase must be made without knowing the cultivation method or the production method, so that the production environment, the production process, and the state of the product are not known.

In addition, the type of purchase of such goods eventually has to follow the fixed price and the type of sale by the seller or the producer, so the buyer cannot select the product, select the production method for the selected product, and see the distribution process of the product. will be.

Therefore, in recent years, when a website is built on the Internet and all users using the Internet are connected and the purchase conditions are presented on the connected website, a producer can select a producer who can provide a product according to the purchase conditions. However, this method has caused a considerable response from the point of view of buyers to purchase goods and determine the price, but this method also improves the purchase conditions of buyers and does not increase the reliability of the product itself. .

An object of the present invention is to provide an electronic commerce system that can significantly increase the reliability of the goods traded online to solve the above problems.

In addition, by operating the above-described electronic commerce system, it provides a method of electronic commerce that can ensure the reliability of the buyer's products, and reduce the risk of the seller due to the production.

1 is a block diagram schematically showing a product purchase system according to the present invention.

2 is an internal configuration diagram of the server shown in FIG.

3 is a flowchart illustrating a method of operating a product purchase system according to the present invention.

(A brief description of the main parts of the drawing)

1: production place 2: web camera

3: Internet server 4: Internet network

5: user computer 31: image data storage unit

32: web camera control unit 33: auction data storage unit

34: auction control unit 35: subscriber information department

36: Web Camera Control Program 37: Web Server Control Program

In order to achieve the above object, the present invention includes a server device for providing commodity information and a user computer connectable to the server device through a communication network, and the electronic device through which information is traded through the information exchange between the server device and the user computer In the commerce system, the server device further comprises a video data providing unit for providing a video data showing the production / processing of the product.

In order to achieve the above another object, the present invention provides an online electronic commerce method for trading a product by connecting to a server device for providing product information through a communication network,

(a) determining the conditions of purchase of the goods between the seller and the buyer;

(b) the buyer pre-purchases the goods in accordance with the determined purchase conditions;

(c) the seller providing image information showing the production process of the goods to the buyer through the server device;

(d) providing the electronic commerce method comprising the step of acquiring the goods purchased by the buyer when the production of the goods is completed.

The basic configuration of the electronic commerce system according to the present invention is the same as that of a conventional electronic commerce system, for example, a shopping mall site or an auction is employed in an article selling site. That is, there is a server device that provides product information, and a purchaser accesses the server device through a communication network to obtain product information, and then purchases. Accordingly, the server apparatus includes a product information database, a customer information database, a transaction execution program, and the like, to establish such a series of purchasing activities.

However, unlike the conventional e-commerce system, the e-commerce system according to the present invention is provided with a video data providing unit to provide the buyer with the image data showing the production / processing process of the goods produced by the buyer in any environment To ensure the reliability of the product by providing clear information on whether the product is distributed and distributed.

In addition, the electronic commerce system according to the present invention is a form in which the purchaser pre-purchases the intermediate product or the raw material of the final product, not the final product, and after the seller produces the final product, the buyer receives the finished product. It is desirable to employ a futures trading system. If necessary, it is better to adopt a joint purchase system in which two or more buyers jointly purchase a product. In addition, it is desirable to introduce an on-demand sales system that allows the purchaser to determine the purchase conditions such as the type of goods and the production conditions of the goods.

For example, if Buyer A wants to purchase the tenderloin of Hanwoo beef as the final product, and Buyer B wants to purchase the rib portion of Hanwoo beef as the final product, Buyer A and B jointly present invention The server device employing the electronic commerce system according to the present invention is connected to select one of the chicks, which the seller presents as a product to be produced, and select the safety and ribs as the desired final product (co-purchase). Then, it is determined under what conditions the selected domestic cattle will be grown (on-demand sales system). If the seller agrees to the buyer's purchase conditions, they will pre-purchase at mutually negotiated prices (gift trading). At this time, the price determination method can be performed in various ways, for example, the general way in which the seller presents the price and the buyer accepts it, and one or more sellers who wish to produce the product under the production conditions suggested by the buyer. It can be determined in various forms, such as a reverse auction method in which a production price is presented and a seller decides a producer, and a joint purchase method in which a purchase price is lowered by two or more buyers applying for the purchase of a product jointly. More preferably, the purchaser provides the purchase information to the server device, and the server device presents the purchaser with an appropriate price based on the input information. For example, the expected price for delivery of a product produced by the producer can be calculated using expert advice and various data values and presented to the buyer. The buyer may determine and present a pre-purchase price with reference to the above price, and select a seller who accepts such purchase conditions.

Once the contract is established, Seller will produce (or nurture) the Pre-Purchased Product at the price paid by Buyer. Therefore, the seller can be produced in the state that the buyer is determined, there is no burden on the market and can prevent the damage caused by mis-predicted demand, and the investment cost can be reduced because the goods are produced by the pre-purchased price.

On the other hand, the image data providing unit stores an image information input device installed in the production site / processing site, for example, the image data input from the web camera, and provides it to the buyer at the buyer's request. The web camera may be operated to photograph the production site / processed land continuously for 24 hours, or may be operated to photograph the production site / processed land intermittently, such as at regular time units, for example, 6 hour intervals. Therefore, the purchaser may access the server apparatus at any time to observe the current state of the pre-purchased goods in real time, or may select a specific time to check the state of the pre-purchased goods at the time. Thus, the buyer can trust the quality of the final product by watching the product he purchased is grown or produced in the desired environment. In addition, since a product is produced by a professional producer, it is possible to obtain a higher quality product than a self-produced product, and when only a specific part is desired instead of the entire product, an efficient production can be performed at a lower price. In other words, when Buyer A raises several cattle to obtain the sirloin, there is a need to newly open a market for the remaining portions except the sirloin, which is not cost effective.

Subsequently, when the pre-purchased goods reach the production completion state defined in the purchase conditions, the producer delivers the goods to the buyer.

On the other hand, the electronic commerce system according to the present invention is preferably provided with a resale system that can resell the product to a third party when the purchase intention disappears for the product purchased by the buyer during the production process or after completion of production. Do.

For example, if a situation arises in which the beef fillet is not required before the date of acceptance of the final product promised by Buyer A, Buyer A uses the resale system to provide information on the products purchased by him and the growth status of the goods. By uploading the image data shown to the website in the server apparatus, a third party buyer can be found. In this case, the resale system is more preferably configured as an auction system, the auction system is a reverse auction system for the user to set the transaction price, many-to-many auction system or a plurality of auction system that is determined by a number of suppliers and a number of buyers May be in combination.

The commodity traded through the electronic commerce system according to the present invention can be any kind of agricultural products, livestock products, aquatic products, mining products, forest products, industrial products, etc., more preferably the reliability of the production conditions of the product is most urgently required Food is good. If the commodity is a creature, it provides an image that records the growth state of the organism in time series. If the commodity is an inanimate thing, it provides an image showing how the product is produced, manufactured, and processed.

For example, if the product is a living organism such as cattle, pigs, or farmed fish, the image data provided to the buyer separates each part of the environment, feed, slaughter process, packaging process, distribution process, and after slaughter. It is preferable that the server device further includes text information about the product, for example, a career of a breeder, an environment of a breeding place, and the like. In addition, if the product is a non-living object, for example, in the case of a car, it may provide image data on the safety test, fuel economy test, etc. of the car, and, in the case of buildings, the basic construction process, the internal reinforcement structure, the materials used You can also provide data on types, etc.

As described above, through the electronic commerce system according to the present invention, the purchaser purchases the product to be purchased and observes the production process of the product to be purchased. Information is provided via the Internet to obtain quality products, and if the purchase intention is changed by the purchaser even after the purchase of these items, the buyer auctions the product which he or she intends to purchase on the Internet. Therefore, it is possible to provide to other buyers, so that even if the goods purchased after the buyer has made a pre-purchase, the goods can be processed through trading, thereby reducing the purchaser's burden. On the other hand, sellers and producers can perform production at a low cost in a stable state.

1 to 3 are block diagrams and flowcharts illustrating a merchandise trading system and a method of operating the same according to an embodiment of the present invention.

1 is an overall schematic diagram showing a system configuration of the present invention, in which a web camera 2, which is an image providing apparatus, is installed to photograph a process of producing a product in a place of production of a product, and the web camera 2 By using it to receive the image data showing the condition of the product, the production environment, etc., and provide it to the buyer to use it as a data for the buyer to select the goods and production conditions, and after the buyer has made a pre-purchase action It is a block diagram of a system showing a process of allowing the purchaser's computer 5 to watch the process of production through the Internet network 4.

Here, the web camera 2 continuously photographs the installed place and transmits video data to the Internet server 3 in real time. In this case, the web camera 2 preferably uses a digital camera to improve the efficiency of image data transmission and storage and to reproduce the transmitted image without damage. The web camera 2 continues to be used. The production process of the product is taken to provide an image to the Internet server 2, and when the user selects a desired position, it is possible to move the shooting position of the web camera (2).

In addition, it is preferable to use a dedicated line in consideration of the fact that the communication line used to transmit the image photographed by the web camera 2 must be provided in real time to capture a moving image, but it is possible to use a public telephone network, a wireless communication network or a satellite communication network. It may be.

The internet server 3 stores an image transmitted from the web camera 2 and transmits the image to the purchaser, a user 4, through the internet network 4.

FIG. 2 is a block diagram schematically showing the internal structure of the Internet server apparatus 3 of FIG. 1, which stores image data provided through the web camera 2 and, if requested by the buyer, The image data providing unit 31 provided to the user, the web camera control unit 32 controlling the control of the web camera, the auction data storage unit 33 storing data used for the auction, and the auction control unit 34 controlling the auction process. And a subscriber information unit 35 which stores information on the user of this system.

The Internet server device 3 is implemented as a web server control program 37 which is mainly responsible for web page control and a web camera control program 36 for web camera control. The web server control program 37 and the web camera control program 36 are synchronized with each other.

The user's computer 5, which is a purchaser, receives a video of the production environment photographed by the web camera 2 and information provided by the producer through the Internet and receives a product desired by the user. After selecting the place of production (producer) and the method of production and determining the time of delivery of the goods, the expected or appropriate price is presented, taking into account the costs required to produce the goods under the desired conditions and the market price of the goods at the time of delivery. For this price, the buyer can configure the system in the form of having to decide the purchase intention without having a separate price negotiation right, or by actively participating in the price determination by referring to the price information presented. You can also configure the system. That is, the buyer can try to negotiate by suggesting a new price to the producer, seller or intermediary with reference to the presented data, and can make a price decision through this negotiation process. At this time, the auction method, the reverse auction method, a multi-party auction method involving two or more buyers and sellers, a joint purchase method for two or more buyers to jointly purchase price reduction may be adopted. For example, if you want to get beef as a final product, if people who need each part participate in a joint purchase and buy a cow, then the owner of each part is already determined. As a seller, the seller does not need to secure a separate market, and the slaughter time and production conditions have already been agreed between the buyers. Therefore, it is more efficient in terms of cost than a separate order for each part. There are no risks, as all the costs for the growth of livestock are pre-paid and placed in production. In addition, the buyer can obtain the desired product at a lower cost. On the other hand, the delivery point of the goods may be promised to a specific time point calculated by the work force, or when the goods reach a specific state, for example, the cattle were 00kg.

3 is a flowchart illustrating a method of operating a product sales system according to the present invention.

First, in step S10, a user who is a buyer accesses the homepage of the Internet server 3, selects a product to be sold by the seller in step S20, and then, in step S30, buyers determine a method of producing the product, and in step S40 Determine.

In operation S50, the buyer pre-purchases the product.

At this time, the pre-purchase, to build a database with reference to the information on the goods that can be produced by the producer, the production estimate according to the product production method, image data about the expected price and production environment, etc. This data determines the producers who produce the goods they want.

Therefore, in the present invention, the relay between the producer and the buyer, that is, the operator of the electronic commerce system according to the present invention is located, and for the product to be produced or produced later by the producer, the relay is produced by the producer after the buyer purchases the goods. After estimating the expected value for the item to be estimated using expert advice and existing data values, these estimates will be provided by the buyer on the Internet and the buyer will be able to You choose the producer.

When the buyer selects the producer through this process, the production process of the product produced by the selected producer is continuously photographed by the web camera 2, and the pre-purchaser for the product is checked whether the product is produced in the manner selected by the buyer. In addition, it is possible to continuously observe through the Internet site 4 whether the goods are produced safely and sanitarily through the correct production process. When the observed product is produced, the buyer receives the product he or she requested, but if the buyer does not feel the need for the produced product and is reluctant to purchase the product, the buyer purchases the product through the auction system. You can also configure the system to resell to other buyers.

Referring to the screen configuration according to the system configuration according to the present invention schematically.

When the buyer accesses the website of the relay, the buyer is divided into the pre-purchase and the auction site, and when the pre-purchase is made, the purchaser selects the products produced on the website and the products to be produced later. The production conditions for the goods or the goods to be produced later appear, and when the buyer selects the production conditions by clicking on them, the purchase price is determined according to the production conditions, and the buyer makes a purchase decision and inputs the personal information of the buyer. As the purchase is made, the price of the goods determined to be purchased after the purchase is presented at a predetermined rate, so that the buyers decide to purchase according to the purchase conditions.

At this time, the payment of the cost is to pay the down payment, the purchase contract is completed, and the intermediate and the balance is paid while exhausting the production process of the goods to be produced. Such a purchase cost is determined by considering the expected price of the product to be produced in consideration of the existing pricing method and the fluctuation of the price that will be changed later. In this way, the purchaser's purchasing choice as well as the purchaser's purchase status can be monitored at any time by using the Internet for the status and rearing status of the goods to be produced. In other words, if the seller or producer announces the expected value for the product to be sold or produced at a later date, the buyer decides to purchase the product that the seller wants to sell in advance by approving the seller's assumptions. When a pre-purchase is made, the purchaser pays a certain amount under certain conditions, and at the same time, checks the status of the pre-purchased goods in real time, and monitors and confirms whether the purchase is made according to the conditions presented at the time of purchase. This is done in such a way as to trust the quality of the product.

In addition, if the product is unnecessary for the buyer who purchased the product through advance purchase, it is possible to adopt the auction method and resell it to a third party or to a necessary person through auction. For this purpose, a relay between a seller or a producer and a buyer can build an independent shopping mall or a shopping mall by a host, and all data on the goods to be sold or produced from the seller or the producer in the above-described state. May be sent or linked by means of a link to the producer or seller's web pages or to the seller or producer's computer. To this end, a database is built that includes basic data about the goods to be sold and all the data previously generated in the data. The database is then used to help determine future production or production processes.

As an example, if a mother cow is displayed as a video and he wants to buy the cow instead of the mother cow, it takes about six months to breed the mother cow and give birth to the baby. If it is assumed that the required time to breed the cows to calculate the purchase price. The price set here depends on how the herd is raised or how the herd is raised.In this case, if the purchase price is determined, 10 people should be considered in consideration of the expected weight after the cow has been reared. Let the buyer buy in advance. Once the pre-purchase is confirmed, image information on the rearing status of the mother cattle is provided in real time to monitor whether the feed is being used according to the conditions or whether it is kept in the proper environment, so that the rearing of the cattle is desired by the buyer. Let this be done. In addition, it is possible to monitor the process of giving birth and rearing the cows of high quality breeding.

This breeding can reduce the burden of households that were incurred at the time of breeding by receiving a prepayment from the producer's point of view, and also because the image data of such production produces an advertising effect, which enables continuous ordering. In the meantime, this can contribute to the industrial development by making it available to the public through the internet.

As described above, the present invention allows the purchaser to monitor the production activity of the purchased goods after inducing the buyer to purchase by transmitting the image in real time on the Internet, so that the result obtained as a result of the monitoring can be resold using the auction means. By doing so, you don't have to purchase unnecessary things because of the pre-purchase.

Claims (17)

In an electronic commerce system comprising a server device for providing product information and a user computer connectable to the server device through a communication network, the product is traded through the exchange of information between the server device and the user computer, The server device further comprises a video data providing unit for providing a video data showing the production / processing process of the product. The method of claim 1, And the image data is transmitted from an image information input device installed at a production place / processing place of a product. The method of claim 1, The product is a living being, the image data is an electronic commerce system, characterized in that recorded in time series the growth state of the living thing. The method of claim 1, The product is an inanimate object, and the image data records the production and processing of the product. The method of claim 1, The image information input device is a web camera, wherein the web camera transmits image information to a server device in real time. The method of claim 1, The electronic commerce system employs an on-demand sales system that allows a user to determine the type of product and the production / processing process of the product. The method of claim 1, The electronic commerce system employs a futures trading system for trading goods in a futures trading manner. The method of claim 1, The e-commerce system employs a joint purchase system in which two or more buyers jointly purchase a product. The method of claim 1, The electronic commerce system employs a resale system for reselling the produced goods. The method of claim 9, The resale system is an e-commerce system, characterized in that consisting of auction system. In an online electronic commerce method in which a seller and a buyer access a server device that provides product information through a communication network and trade a product, the electronic commerce method includes Providing the buyer with image information showing the production / processing of the product. In an online e-commerce method for trading a product by connecting to a server device that provides product information through a communication network, (a) determining the conditions of purchase of the goods between the seller and the buyer; (b) the buyer pre-purchases the goods in accordance with the determined purchase conditions; (c) the seller providing image information showing the production process of the goods to the buyer through the server device; and (d) acquiring the goods purchased by the buyer when the production of the goods is completed. The method of claim 12, The purchase condition of step (a) is characterized in that it comprises the type of goods, the production / processing method of goods, the purchase amount of goods and the price of goods. 13. The method of claim 12, wherein step (a) comprises calculating an expected price to be formed upon delivery of the goods. The method of claim 12, The step (a) is characterized in that the buyer comprises the step of determining the production / processing method of the goods. The method of claim 12, The e-commerce method (e) reselling the pre-purchased product. The method of claim 16, Wherein said resale is performed in an auction manner.