KR20010095645A - Apparatus and method for displaying goods using a location information of purchaser in shopping mall - Google Patents

Abstract

PURPOSE: An apparatus and method for displaying products using a buyer position information in a shopping mall is provided to enable a user to grasp products on the outside of a store, and easily grasp products like shopping in an actual store. CONSTITUTION: A buyer processor provides an information of moving position of a mouse pointer to a shopping mall location server. The shopping mall location server calculates a distance between the position of the user which is informed by the buyer processor and each store of the shopping mall, and selects a store to display representative products. If selected by the shopping mall location server, a store processor displays the representative products. The store processor is operated by a standby mode of initial state, a display mode for displaying the representative products, and a sale mode for selling products selected by the buyer. When the buyer's position is tracked, if there is a store which is within a predetermined distance from the buyer, representative products of the store are automatically displayed.

Description

Apparatus and method for displaying goods using a location information of purchaser in shopping mall}

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a shopping mall in a cyber space where shops that sell goods through electronic commerce (EC) are gathered. The present invention relates to a product display apparatus and method using a buyer's location information in a shopping mall that makes it easy for a buyer to grasp the goods of each store in the shopping mall.

In electronic commerce (EC), an information system is affiliated with a network, and all business transactions are performed electronically on the information network.

There are two things to consider in order for a shopping mall, a cyber space where e-commerce stores are gathered, to succeed. One is how to make good use of the characteristics of cyber space without time and space constraints, and the other is how similar cyber shopping malls can look to ordinary consumers who are familiar with the actual shopping environment.

Many conventional shopping malls develop many ideas in terms of the former, and compare a price of one product at multiple stores at the same time, or recommend similar products through analysis of the buyer's propensity when there is no corresponding product. I'm also doing things. However, in the latter aspect, so many ideas have not been developed, and it is not yet used much for buyers who are familiar with the actual shopping environment and have a sense of objection to cyber space, especially those with excellent purchasing power over middle-aged people.

Therefore, the present invention has been proposed to solve the problems caused by the prior art as described above, the object of the present invention is

The buyer processor tracks the location of the buyer in a one-to-one correspondent processor, calculates the distance between the tracked buyer location and each store in a shopping mall location server, and extracts a store to display a representative product, and stores the shop extracted from the shopping mall location server. The processor is to provide a merchandise display apparatus using the buyer location information in a shopping mall so that a buyer can grasp the merchandise of the store from outside the store without having to enter the store.

Another object of the present invention is to track the location of the buyer to automatically display the shop's representative goods if there is a distance within a certain distance to the buyer, so that the shopper's products without having to click each shop in the mall It is to provide a product display method using the buyer location information in a shopping mall so that shopping in the cyber space feels like shopping in an actual store by making it easy to grasp.

In order to achieve the above object, the product display apparatus using the buyer location information in the shopping mall according to the present invention,

A buyer processor corresponding to the buyer in one-to-one correspondence with the shopping mall location server to inform the shopping mall location server of information about a location to which the buyer's mouse pointer is moved;

A shopping mall location server configured to calculate a distance between a shopper's location reported by the buyer processor and each shop in the shopping mall, and to select a shop to display a representative product;

When selected by the shopping mall location server, it is characterized in that the technical configuration consisting of a store processor for displaying its representative product.

Product display method using the buyer location information in the shopping mall according to the present invention to achieve the above object,

Reporting a click event in the corresponding buyer processor informing the buyer of the current location and the store selection;

If the current location of the buyer is reported, the shopping mall location server calculating a distance between the location of each shopper and each shop, and extracting a shop within a predetermined distance for determining a viewing range of the shopper;

Displaying, by the store processor extracted from the shopping mall location server, its representative product;

When the click event is reported from the shopping mall location server after the display, the store processor performs a step of presenting all its products and price information.

1 is a block diagram of a product information display device according to a buyer's position in a shopping mall according to the present invention;

2 is a flowchart showing a buyer location tracking method according to the present invention;

3 is a flowchart illustrating a product display method using buyer location information in a shopping mall according to the present invention;

4 is a view showing a display state of each shop according to the buyer's location information at time t;

5 is a view showing a display state in each shop when one unit time has elapsed at time t and the buyer has moved in the moving direction.

<Explanation of symbols for main parts of the drawings>

10: buyer processor 20: mall location server

30: Store Processor

Hereinafter, a product display apparatus using the buyer location information and a method thereof in the shopping mall according to the present invention will be described in detail with reference to the accompanying drawings.

The present invention proposes a method of displaying merchandise to the buyer more similar to the real space by using the buyer's location information as a method of making the shopping mall in the cyber space similar to the actual shopping mall.

Buyers in actual shopping malls often buy goods after looking at the goods of various stores rather than entering a specific store to buy goods. Looking more closely at this, we enter a shopping mall and walk through several shops, browsing through the merchandise displayed on the outside of each shop. In the meantime, when there is a favorite product, it is most likely to enter the store, look closely at the various products of the store, and decide to purchase.

Therefore, in the present invention, when the buyer comes near the location of a specific store in the cyber shopping mall (which corresponds to the distance coming into the buyer's view from the shopping mall in the real space), the buyer is required to show the buyer a representative product of the store or a product necessary for display. . From a buyer's point of view, the display items of shops within a certain distance within the buyer's field of view are constantly changing according to the movement of the location on the cyber space, so that the user feels like a real shopping mall.

1 is a block diagram of a product information display apparatus according to a buyer's position in a shopping mall according to the present invention.

As shown, the buyer processor 10 corresponds to the buyer in a one-to-one manner, and acts as an agent of the shopping mall location server 20, where the buyer's mouse pointer is moved. Inform the shopping mall location server 20 of the information. The shopping mall location server 20 calculates the distance between the shopper's location reported by the shopper processor 10 and each shop in the shopping mall and transmits the distance to each shop processor 30. The store processor 30 controls whether a representative product of a specific store is displayed according to the buyer location information transmitted from the shopping mall location server 20.

Figure 2 is a flow chart illustrating a method of extracting a store to display the goods coming into the buyer's view by tracking the buyer location according to the present invention.

As shown, steps ST11 and ST12 of tracking the current location of the buyer; If a click event for selecting a specific store has occurred, informing the specific store, and if the click event has not occurred, calculating a distance between the tracked buyer location and each store (ST13, ST14, ST21). )Wow; The method determines whether the calculated distance is within a predetermined distance set as the buyer's field of view, and includes the inspection result in the buyer location information message and transmits the result to the shop processor (ST15-ST20).

3 is a flowchart illustrating a product display method using buyer location information in a shopping mall according to the present invention.

As shown, when the buyer location information message is transmitted from the shopping mall location server 20 in the standby mode, checking whether the distance between the shop and the buyer is within a predetermined distance (ST31); Transitioning to a display mode if it is within a certain distance as a result of the inspection, and displaying a representative product of the corresponding store; and transitioning to a standby mode if not within a predetermined distance (ST32); In the display mode, when a buyer location information message is transmitted from the shopping mall location server 20 indicating that a particular shop is selected, the display mode transitions to the sale mode and presents all the goods and prices of the particular shop (ST33 and ST34). do.

Referring to the operation of the product display device using the buyer location information in the shopping mall according to the present invention as follows.

First, the buyer processor 10 reports the information on the position where the buyer's mouse pointer is moved to the shopping mall location server 20. You can do this periodically, every time you travel a certain distance, or when a click event occurs that selects a particular store.

Meanwhile, the shopping mall location server 20 tracks the current location of each buyer, and when a new buyer enters, that is, when the buyer location information is reported from the new buyer processor 10, the current location of the buyer is tracked ( ST11, ST12).

Thus, the distance between the buyer's current location and each store is calculated (ST14). So, if the store is located within a certain distance from the buyer, turn on the flag and include the buyer ID to generate the buyer location information message. If the store is not located within a from the buyer, the flag is turned off, and the buyer location message is generated by including the buyer ID (ST15-ST18).

When the buyer location information message is generated for all the stores, the corresponding buyer location information message is transmitted to each store (ST19).

On the other hand, the initial state of the store processor 30 is a standby mode, without any other operation, and is ready to receive the buyer location information message from the shopping mall location server 20.

When the shopper location information message is transmitted from the shopping mall location server 20 in the standby mode, the shop processor 30 checks a flag of the shopper location information message to determine whether a distance between the shop and the shopper is within a predetermined distance ( ST31). As a result, when within a certain distance, the transition to the display mode, and displays the representative goods of the store at the designated point of the web space (ST31, ST32). However, if it is not within a certain distance, the transition to the standby mode (ST31).

In the display mode, when the buyer location information message is transmitted from the shopping mall location server 20 indicating that the specific shop is selected, that is, when the buyer enters the specific shop, the mode changes to the sale mode. Therefore, all the products of the store can be introduced in detail and prices can be presented. In this regard, the technology of the existing shopping mall can be used (ST33, ST34). When the buyer exits the store in the sales mode, the user transitions to the display mode.

However, if the buyer location information message received in the display mode indicates that the message is not within a certain distance, the store processor 30 transitions to the standby mode.

That is, as shown in Fig. 4, when the buyer is in a specific position at time t, the shops within the buyer's field of view a (k + 1, k + 2, k + 3, k + 4, k + 5, m) +1, m + 2, m + 3, m + 4, m + 5) will display their representative product, and the buyer will be able to display the representative product outside the store without having to click into each store, i.e. I can figure it out. In the present invention, the field of view a may be dynamically determined by the number of shops that can be simultaneously viewed in the Greek actual shopping mall due to the limitation of the space on the web (such as the monitor size).

5 shows a display state in each shop when one unit time has elapsed at time t and the buyer moves in the moving direction. That is, shops within street a from the buyer's current location (k + 2, k + 3, k + 4, k + 5, k + 6, m + 2, m + 3, m + 4, m + 5, m + 6) displays his representative product. Thus, the buyer can grasp the representative goods of the shops within the field of view a without entering a specific shop, thus making the user feel almost like a shopping mall in the real world.

As described above, the product display apparatus and the method using the buyer location information in the shopping mall of the present invention, by tracking the location of the buyer, if there is a shop within a certain distance from the buyer automatically displays the representative goods of the store By doing so, it is possible to easily grasp the products of the shop even if the buyer does not click each shop in the mall. And because the buyer can see the representative products of the store outside the store without having to enter the store in cyberspace, it can give a similar feeling as shopping in the real space.

Claims (5)

In a shopping mall with stores selling goods through the Internet, A buyer processor corresponding to the buyer in one-to-one correspondence with the shopping mall location server to inform the shopping mall location server of information about a location of the buyer's mouse pointer; A shopping mall location server configured to calculate a distance between a shopper's location reported by the buyer processor and each shop in the shopping mall, and to select a shop to display a representative product; The product display apparatus using the shopper location information in the shopping mall, wherein the shopping mall processor selects the representative product. The shopping mall of claim 1, wherein the store processor operates in a standby mode in an initial state, a display mode for displaying its representative product, and a sale mode selected by a buyer to sell the product. Product display device using the buyer location information in the. In a shopping mall having a plurality of buyer processors, a shopping mall location server, and a plurality of shop processors, Reporting a click event informing the buyer's current location and shop selection in the corresponding buyer processor; If the current location of the buyer is reported, the shopping mall location server calculating a distance between the location of each shopper and each shop to extract a shop within a predetermined distance for determining a purchaser's viewing range; Displaying, by the store processor extracted from the shopping mall location server, its representative product; If the click event is reported from the shopping mall location server after the display, the store processor performs a step of presenting all of the goods and price information of the product itself. The method of claim 3, wherein the method of extracting a store to display comprises: Calculating a distance between the tracked buyer location and each store if a click event for selecting a specific store has not occurred; Checking whether the calculated distance is within a predetermined distance set as a buyer's field of view, and generating a buyer location information message by turning on a flag if the calculated distance is within a predetermined distance and turning off a flag if not within a predetermined distance. Product display method using the buyer location information in the shopping mall characterized in that performed. The method of claim 4, wherein The predetermined distance may be dynamically set according to the size and image quality of the display screen such as a monitor size, and may be dynamically set in consideration of the number of stores that can be simultaneously viewed in an actual shopping mall. Product display method using location information.