KR20010094162A - The method for selling and buying intelligent property by auction - Google Patents

Abstract

PURPOSE: A method for an internet auction of an intellectual property by a watermarking is provided to prevent a formless intellectual property from being flown out in an auction process and to perform an auction of the formless intellectual property through the internet. CONSTITUTION: A seller computer and a buyer computer are connected with the internet(S100). If an internet address is inputted through a web browser, a homepage is displayed(S110). A user registering process is performed(S120, S130). It is judged whether the user wishes to sell a commodity or to buy a commodity(S140, S150). If the user wishes to buy a commodity, the user inputs a price of a commodity to be bought(S160, S170). If the user wishes to sell a commodity, the user registers a commodity and progresses an auction for selling a commodity(S180, S190).

Description

Internet auctioning method of intellectual property by watermarking {THE METHOD FOR SELLING AND BUYING INTELLIGENT PROPERTY BY AUCTION}

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an internet auction system, and more particularly, to a method for internet auctioning of intellectual property by watermarking by applying a watermarking technique to secure transactional stability of intellectual property so that it is auctioned through the Internet.

Recently, due to the rapid development of computer and data communication technology, commerce through the Internet has been activated, and although there are differences between countries, legislative activities for electronic commerce are actively progressing.

Such Internet commerce is as diverse as the types of Internet sites distributed around the world, but the general form is described as follows.

First, the user accesses the auction site through the Internet, and then logs in to verify membership. In this login step, the auction site enters the user's ID and password in the login step, and the auction site determines whether the auction site is a member based on the entered ID and password.

After completing the log-in step, it is determined whether to report bids on the image and description of various products, and if you want to bid on a specific product, enter the bid information including their personal information and bid price.

In such a bidding process, the bidder is the one who presented the most bid price, and the successful bidder transfers the bid price to the account number specified in the auction site, and the auction site delivers the product to the buyer's desired location.

However, the above-described internet auction method has the following problems.

Currently, auctions on the Internet are limited to tangible commodities, and there is a problem in that intangible commodities that have the highest added value, that is, intellectual property, are not being traded in the information age.

In addition, the intangible goods, unlike tangible goods, are not considered at all, even though they are the most convenient method for internet transactions because they do not require delivery by courier or mail.

In addition, due to the recent activation of computers and the Internet, music files of musicians, video files of the film industry, etc., are left to be downloaded for free, which causes a decrease in the creative desire of artists in these fields.

Therefore, there is a need for an internet auction system that can auction intangible goods, and, unlike tangible goods, a proper auction method is needed to protect intellectual property created as a result of human thinking.

The present invention is to solve the problems as described above, to meet the above needs, to protect the outflow of intangible intellectual property in the auction process, and to point out by watermarking the intangible intellectual property to auction through the Internet Its purpose is to provide an internet auction of property.

1 is a block diagram schematically showing the configuration of an intangible commodity internet auction system according to the present invention.

Figure 2 is a block diagram showing the data flow of the buyer PC and auction site of FIG.

Figure 3 is a flow chart illustrating a control flow for explaining the intangible product Internet auction method according to the present invention.

<Explanation of symbols for main parts of drawing>

10: data communication network 20: seller computer

30: Buyer Computer 40: Auction Site

Features of the present invention for achieving the above object is a login step of checking whether the member; An information input step of inputting information on intellectual property to be sold by the seller; an input confirmation step of confirming contents input through the information input step; A product adding step of adding the input confirmed product to a list; A registration determination step of determining whether the added product is registerable; A watermarking step of inserting predetermined watermarking data into the intellectual property determined to be registerable in the registration determining step; An auction registration step of posting the intellectual property inserted in the watermarking step on the auction site; It is to provide an internet auction method of intellectual property by watermarking and an internet auction system according to the watermarking, including an auction step of auctioning the registered intellectual property.

Hereinafter, with reference to the accompanying drawings to explain in detail the Internet auction method and Internet auction system of intellectual property by watermarking according to the present invention.

First, the Internet term for explaining the present invention will be defined, and the detailed description will be made based on this.

1) Web Site

World Wide Web (WWW) A computer system for providing information content over a network using the Standard Protocol.

2) HyperText Transfer Protocol (HTTP)

World Wide Web client-server protocol used to exchange information between a web browser and a web server. The HTTP includes many kinds of messages that can be requested and transmitted between heterogeneous clients and servers. For example, a "GET" message has a "GET URL" format, and the server receiving the message transmits a file or document located at a specific URL to the sending computer.

3) Uniform Resource Locator (URL)

The only address that fully points to the location of a file or other resource on the Internet.

4) HyperText Markup Language (HTML)

Code sets and standard coding conventions for attaching and resulting presentations to information in the document.

FIG. 1 is a schematic block diagram of an internet auction system according to the present invention, and a seller who wants to sell a predetermined intangible product through an auction connected to the Internet 10, which is a data communication network connected worldwide, and the Internet 10. A computer 20, a buyer computer 30 connected to the Internet 10 to purchase a predetermined intangible product through an auction, and connected to the Internet 10 to arrange an auction between the seller and the buyer It is configured to include an auction site 40 for.

The data flow of the Internet auction system having the above-described configuration will be described by taking the case of the purchaser computer 30 and the auction site 40 as an example.

FIG. 2 is a block diagram illustrating the data flow of the purchaser computer and the auction site of FIG. 1, and a buyer who wants to purchase a predetermined intangible product through the Internet is connected to the auction site 40 through the Internet. Connect to

Here, the purchaser computer 30 accesses the auction site 40 through the Internet and simultaneously transmits an HTTP GET command to the auction site 40, and the auction site 40 receiving the command receives the buyer. The HTML document is delivered to the PC 30.

Therefore, the HTML document sent from the auction site 30 is displayed through the web browser 32 loaded in the buyer computer 30, and a new window is opened by clicking on a highlight part for more detailed information. The detailed HTML document 34 is displayed.

That is, the HTML document is loaded from the HTML document database of the web server 42 provided in the auction site 40 and transmitted to the purchaser computer 30.

The products handled by the Internet auction system with the above-mentioned data flows are intangible intellectual property.

1) Audio file

Audio files refer to all creations that can be expressed in sound, such as popular songs, classical performances, voice actors' voices, voice poetry, voice novels, and voice Bibles.

2) design

Design refers to all creations that can be expressed as still images, and includes designs that can be applied to architecture, automobiles, electronics, communication devices, logos or mascots of companies or organizations.

3) video

Video refers to all creations that can be expressed on moving screens, including movies and videos.

4) Program

A program is any creation defined to perform a series of operations appropriate to various situations, such as computer programs, broadcast programs, company development programs, and local development programs.

The flow for auctioning intangible intellectual property to which the above-described watermarking technique is applied is as follows.

3 is a flow chart showing the flow of the Internet auction system for intangible intellectual property according to the present invention, by proceeding to the Internet access step (S100) the seller computer 20 or the buyer computer 30 is the Internet (10) ). If the Internet address of the auction site 40, for example, www.feelbank.com is input through the web browser 32, the homepage display step S110 is performed.

Subsequently, proceeding with the member confirmation step (S120) to determine whether or not the member, in particular, it is effective to check whether there is a login. In this case, if the user ID and password are entered, the user's personal information and login can be well known.

If the member is not a member, proceed to the member registration step (S130) to display an icon for inviting member registration, and when the user presses this icon, the member registration screen is displayed, enter necessary items, and press the confirm button. Subscribe to

On the other hand, in the case of the member, the user proceeds to the sales determination step (S140) to determine whether or not to sell the product, and if not to sell the product to perform the purchase decision step (S150). At this time, if the user does not purchase or sell, the loop ends.

If the user wants to purchase a product through the auction of the system, the product selection step (S160) is to proceed, and then perform a bidding step (S170) for inputting the price of the product to be purchased.

If the user wants to sell the product through the auction of the system, the product registration step (S180) to proceed, the auction step (S190) proceeds to auction the corresponding product and then ends the loop.

Here, the product registration step (S180) includes the following detailed process, which will be described as follows.

Figure 4 is a flow chart showing the detailed process of the product registration step in the Internet auction method of intellectual property according to the present invention, proceeds to the product information input step (S1810) and the description of the intellectual product created by the buyer, the buyer sees or hears Enter product information, including the attached digital data. Also, if the product to be sold is a video image, the signature of the user is scanned at a predetermined resolution to upload a digitized image file.

After completing the above-described product information input step (S1810), the input content is displayed on the Internet to the user to perform the input confirmation step (S1820) for final confirmation of his or her input. For example, a frame including an input of one's own input is displayed from the top, and a frame having a "OK" button and a "Modify" button at the bottom. When the input is correct, the "OK" button is pressed, and the items to be modified in the input are displayed. If so, press the "Modify" button.

In order to auction the review product by proceeding with the review product registration step (S1830) to generate a review product list consisting of the product through the input confirmation step (S1820) and register as a review product, and proceeds with the registration review step (S1840). Consider whether there are any social or logical defects.

If there is a predetermined problem in auctioning the deliberation product, proceed to the non-notification step (S1850) of notifying the seller by e-mail, and the content deletion step of deleting the content entered by the seller from the database of the web server ( S1860).

In particular, if the deliberation product is in the form of an image file, the watermarking step (S1870) of inserting a watermarking signal containing the signature of the author and a serial number of the image file to be sold is carried out in the deliberation product, and the deliberation If the product is not in the form of an image file, the watermarking step S1870 is omitted.

The product that has passed or omitted the watermarking step (S1870) proceeds to the auction product registration step (S1880) for registering as an auction product.

On the other hand, the product selection step (S160) described above in more detail as follows.

5 is a flowchart illustrating a product selection step of the internet auction system according to the present invention in detail, and proceeds to a search determination step (S1610) of determining whether to search for a product to be purchased.

If the buyer does not search for a product to purchase, and the auction product is small enough not to perform a search and wants to select a product list by selecting, the list view step (S1620) is performed. This list has completed the auction product registration (S1880), and selects a product you want to purchase from among them.

On the other hand, if the buyer wants to search for the product to purchase, the search condition input step (S1630) proceeds to select and enter from the category, name of the desired product.

In the above-described step, a product is selected through a search or a product is selected from a list, and the product selection decision step S1640 is performed to determine whether a product to be bid is determined, and the loop ends.

Among the intangible goods to be sold through the above-described internet auction system, the image file inserts a watermarking signal through the watermarking step (S1870).

The watermarking technology is a technology for inserting a signature unique to an author to prohibit unauthorized copying of an intangible video file into a corresponding work, and is invisible to a human eye and allows the watermarked sign to be viewed. Viewer only).

Human visual characteristics are HVS characteristics that are sensitive to low frequencies and insensitive to frequencies when the image is converted into frequency space. In this invention, watermarking information on copyright protection is performed after HVS conversion of the image. Insert it.

A) Hybrid method

In consideration of the HVS property, watermarking information is inserted at the same time for the sensitive part and the non-sensitive part.

B) object based watermarking

Every video image consists of a plurality of layers, and the watermarking information is inserted between the layers.

Here, the watermarking information includes a serial number assigned to the auction video image and an image containing a signature of the author, which is not visible on a general viewer or a website.

Furthermore, a watermarking viewer is developed so that only the administrator of the website can view the watermarking information through the watermarking viewer. The watermarking viewer inversely converts the target image to view it in a general image file state. do.

According to a preferred embodiment of the present embodiment published as described above, there are the following advantages.

First, it has the advantage of facilitating cultural development in this field by digitizing the intellectual property acquired as a result of human intellectual activity, protecting the digital data, and providing a system and method for auctioning.

Second, because an individual may sell his work to a company, he or she may be able to break away from the traditional way of giving opportunities only to known companies and to focus on more productive work, or creative activities, than sales. There is an advantage that can be provided at a lower price.

Third, because the product is limited to intellectual property, a separate delivery system is unnecessary, and since it can be downloaded immediately from the Internet, delivery can be completed at a faster speed than the conventional sales method, which can increase user convenience. There is an advantage.

Claims (6)

A login step to check membership; An information input step of inputting information about intellectual property that the seller wants to sell, An input confirmation step of confirming contents input through the information input step; A product adding step of adding the checked items to the list; A registration determination step of determining whether the added product is registerable; A watermarking step of inserting watermarking information into an image file among the intellectual property determined to be registered in the registration judging step; An auction registration step of posting the intellectual property inserted in the watermarking step on the auction site; And an auction step of auctioning the auction registered intellectual property at a desired bid price. The method of claim 1, The intellectual property is an Internet auction method of intellectual property, characterized in that one of the digital image data, digital audio data, computer programs, document data that can be created by humans. The method of claim 1, The watermarking method used in the watermarking step is characterized by inserting a watermarking signal which is information on copyright protection after converting the image image into a frequency space so as to be sensitive to low frequencies and insensitive to high frequencies. Internet auctioning method of intellectual property by watermarking. The method according to claim 1 or 2, The watermarking method used in the watermarking step is an internet auction method for intellectual property by watermarking, which simultaneously inserts a watermarking signal into a visually sensitive portion and an insensitive portion. The method of claim 1, The watermarking method used in the watermarking step is an internet auction method for intellectual property by watermarking, comprising dividing a video image into multiple layers and inserting watermarking for each layer. Providing an internet auction system including a client connected to the internet and a server, respectively; Inserting a watermarking signal which is not visually visible in the digital image to be sold; And auctioning the digital image into which the watermarking signal is inserted.