KR20010092993A - Marketing method and system including a wearing simulation via a communications network and a medium for recording that method - Google Patents

Abstract

PURPOSE: A virtual clothing marketing method and system through a communication network, and a recording media in which the method is stored are provided to satisfy a purchaser's desire by enabling the purchaser to dress a virtual model in clothes the purchaser wants to buy. CONSTITUTION: In case that a purchaser connects to a server computer through a communication network(S310), the server computer judges whether the purchaser is a member(S312). The purchaser reads items of clothes stored in a product information database and a product picture information database(S320). The purchaser clicks selection buttons displayed on a screen and selects a product(S321). A processor confirms whether the purchaser has inputted information on the purchaser's size(S330). In case that the purchaser wants to change the information, the purchaser inputs information through a web page(S331). It is confirmed whether the purchaser has inputted picture information(S332). It is confirmed whether a software for inputting picture information is installed(S333). The software is downloaded and installed(S334). The purchaser inputs the purchaser's picture information photographed through a camera(S335). The processor forms a virtual model on the basis of the information inputted(S340). The purchaser changes states of clothes(S341). The processor displays information on manufacturing and selling(S350). The purchaser determines to purchase the clothes(S360). In case that the purchaser determines to purchase the clothes, information on the purchaser's order is transmitted to a seller(S361). It is confirmed whether the purchaser keeps shopping(S370).

Description

Marketing method and system including a wearing simulation via a communications network and a medium for recording that method}

The present invention relates to a marketing method and system using a communication network and a recording medium in which the method is stored, and more particularly, to a virtual wearable marketing method and system for allowing a buyer to wear a clothing product to be purchased in a virtual model; The method relates to a stored recording medium.

Recently, with the development of a communication network such as the Internet, electronic commerce in cyberspace using the communication network has been activated. Such e-commerce has a good response to both sellers and buyers because of the advantage that transactions can be made with almost no time and space constraints.

However, in implementing such an e-commerce, if the standard of the product is almost constant, such as a home appliance, the product information provided by the seller is sufficient to make a transaction with the buyer, but in the case of clothing, there is a problem. There is. That is, in the case of clothing, different sizes and postures vary from buyer to buyer, and ready-made clothing that fits in a predetermined frame is difficult to satisfy buyers' purchase needs for clothing. In addition, when selecting apparel products, it is sometimes judged whether to buy only with the single item, but it is often judged in consideration of overall harmony with top and bottom suit or tie and shoes. Activation of commerce can be difficult to expect. After all, this situation is a problem that is inconvenient from the buyer's point of view, but also from the seller's point of view has emerged as a problem to be solved in pioneering the sales track of clothing through e-commerce. Therefore, there is a demand for the emergence of a method that can satisfy the buyer's customized needs in the trading of clothing through cyber space.

The present invention was created in view of the above necessity, and provides an improved virtual wearable marketing method and system and a recording medium in which the method is stored to show buyers of a virtual wearing state of clothing to be purchased and to make a custom order accordingly. The purpose is to.

1 is a network connection diagram of a server computer, a seller computer and a buyer computer for carrying out the present invention;

2 is a flowchart illustrating a process of inputting clothing product information of a seller in a virtual wearable marketing method according to the present invention;

Figure 3 is a flow chart illustrating the purchase process of the clothing product of the buyer in the virtual wear marketing method according to the present invention,

4 is a view showing an example of a display screen provided for clothing information of a buyer;

5 is a diagram illustrating an example of a display screen provided for inputting body size information of a buyer;

6 is a diagram illustrating an example of a display screen provided for inputting body image information of a buyer;

7 is a diagram illustrating an example of a display screen provided to show a state in which a virtual model wears clothes selected by a buyer.

<Description of Symbols for Major Parts of Drawings>

100 Network 110 Server Computer

111 ... processor 112 ... database

112a ... Distributor DB 112b ... Product Information DB

112c ... Commodity Information DB 112d ... Commodity Fabric InformationDB

112e ... Production Sales Information DB 112f ... BuyerDB

112g ... body size information DB 112h ... body image information DB

112i ... modification information DB 120 ... buyer computer

130 ... Seller Computer

The virtual clothing marketing method of the present invention for achieving the above object, clothing information input step of receiving and storing the information of the clothing to be sold from the seller through a communication network; A buyer characteristic input step of receiving the physical characteristic information of the user from the purchasers having the intention of purchasing the clothing through a communication network; A virtual wearing step of implementing a virtual model of the same body type as the input body characteristic information and displaying the garment by wearing the virtual model on the virtual model; And, if the buyer decides to purchase the order connection step for transferring the information to the seller to make a transaction; characterized in that it comprises a.

In addition, the present invention for achieving the above object, in the marketing system for providing a cyber transaction between the clothing seller and the buyer using a communication network, the product information of the clothing to be sold by the seller, and the physical characteristics information of the buyer is stored A base; It provides the product information of the clothing to the buyer, receives the physical characteristics information from the purchaser who is willing to buy the clothing, implement a virtual model of such a body type, and display the clothing on the virtual model If a buyer decides to purchase, the processor delivers the information to the seller to connect the transaction is made.

In addition, the recording medium of the present invention for achieving the above object, clothing information input step of receiving and storing the information of the clothing to be sold from the seller through a communication network; A buyer characteristic input step of receiving the body characteristic information from the buyers having the intention to purchase the clothing through a communication network; A virtual wearing step of implementing a virtual model of the same body type as the input body characteristic information and wearing the garment on the virtual model and displaying it; And, when the buyer decides to purchase, delivering the information to the seller to connect the transaction is made. It contains a program for executing a process on the computer, including the order connection step.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 shows a configuration of a computer network system constructed for carrying out the present invention. Referring to the drawings, the seller computer 130 and the buyer computer 120 are connected to the server computer 110 via a communication network 100 such as the Internet. The server computer 110 includes a processor 111 in which a program for implementing electronic commerce is embedded and a database 112 for storing various information. The seller and the buyer may access a web page provided by the server computer 110 through a web browser installed on the seller computer 130 and the buyer computer 120. Reference numerals 121 and 131 denote CCD cameras, which are used to input image information of clothing to be sold by a seller or to input image information of a user's pose or walking action. An image controller (not shown) for processing image information photographed by the CCD cameras 121 and 131 is added to the purchaser computer 120 or the seller computer 130.

In this networked environment, the transaction between the seller and the buyer is performed as follows.

First, the seller inputs the product information of the clothing to be sold in the server computer 110 according to the flow of FIG. The clothing here refers not only to clothes such as tops or bottoms, but also generically refers to products worn on the body, such as a tie or shoes, and once the seller of clothes is mainly illustrated. Once the seller is connected to the server computer 110 (S210), the processor 111 of the server computer 110 checks whether the seller is a registered member (S220). If it is not a member, it is induced to register as a member and a unique ID and password are given (S221). Seller member information is stored in the seller DB (112a) of the database (110). If it is confirmed that the membership, the seller enters the basic information of the clothing to be sold in the product information DB (112b) of the database (112) (S230). The information entered here includes the basic dimensions of the garment: chest, waist, neck, dimensions of each length, collar, and other accessories, as well as the absolute proportions of each other do. This is to apply the ratio when implementing a virtual model according to the buyer's body shape and then reducing or expanding the size of the garment to fit it. These input values are values applied to ready-to-use clothing that the seller pre-standardized, and are provided as default values with the range which can be changed later by the buyer. If the buyer chooses this default specification, he or she is ordering a relatively cheap off-the-shelf suit rather than a custom one. Details will be described later.

Next, input image information of the actual product of the garment. To this end, the processor 111 provides the seller to download the image information input software (S241). Of course, before that, the seller checks whether the software has already been downloaded and possessed (S240), and if so, the process goes directly to the next step without having to download again. The software provided here is a program that allows the seller to process the image information photographed by the CCD camera 131 and input it into the product image information DB 112c provided in the database 112 of the server computer 110. Therefore, the seller uses the software to photograph and input the appearance of the front and rear, left and right directions of the garment product, the inner sewing surface, and part of the fabric cutting image (S250), and this information is later virtualized by the processor 111. The model is implemented in a worn state.

After the input of such image information is completed, information on the fabric that can be manufactured in the garment is subsequently input (S260). This includes a material that can be ordered by the purchaser, such as material type and material mixing rate and color information of the fabric can be selected by the buyer, which is stored in the product fabric information DB (112d) of the database (112). After that, enter the production sales information (S270). The production sales information includes the sales amount of the clothing products to be sold, the production lead time, the commission rate upon return, the unit price per option according to the buyer's order item addition, and the production rate and production capacity of ready-to-wear and customized clothes. . This is stored in the production sales information DB 112e of the database 112 and provided for future purchaser's view.

If this is the case of a seller selling shoes, they will enter text information such as shoe size and material, and image information of the shoe, and if it is a tie, enter the information so that the buyer can browse and select it. Will be.

Next, the process of purchasing the apparel goods by the buyer proceeds as shown in the flowchart of FIG. 3. Here too, the case of purchasing clothes will be mainly exemplified. First, when the buyer connects to the server computer 110 through the communication network (S310), the server computer 110 checks whether the member (S311). If not, the member induces membership to generate a unique ID and password (S312). The buyer member information is stored in the buyer DB 112f of the database 110. After the membership is confirmed, the buyer reads the clothing product details stored in the product information DB 112b and the product image information DB 112c (S320). For this, the processor 111 purchases the web page as shown in FIG. To display. If you click the "search by product", you can search for products classified by gender, top and bottom, or shoes and ties. If you click "view by price", you can search by low, middle, and high price according to the product price. do. In addition, if you click the "search by fabric type", you can search for products according to the material type and mixing ratio, such as "pure", "pure cotton", for example, you can search in the order of products sold by pressing "inquiry by sales ranking". Accordingly, the purchaser searches for the apparel goods classified by product, price, fabric type, or sales performance ranking while clicking the selection buttons displayed on this screen, and selects a favorite among them (S321). On the other hand, the "set package" of "inquiry by product" is an introduction of products that are not only top and bottom, but also a set of shoes, ties, and shirts, etc., which combines the products input by the processors 111 by each seller. It is a packaged product composed of. Therefore, in rare cases, if there is a buyer who wants to purchase the whole item at once rather than a single item, click this button to search for the product.

When the buyer selects a favorite garment through this process, the next step is to implement a virtual model to wear the garment. Before that, the processor 111 first checks whether the purchaser has previously inputted his / her body size information to the body size information DB 112g of the database 112, and if so, utilizes it again (S330). . At this time, if the purchaser has previously entered the body size information and uses it again, the process proceeds to the next step, but if there is no existing input or if the user wants to change the new dimension again, the webpage as shown in FIG. Allows to input his information through (S331). Among these, the name and ID are automatically filled in by default when the user first checks the membership, and the buyer can fill in the remaining body size such as height, waist and chest. This information is stored in the body size information DB 112g, and then the processor 111 is used as basic data to implement the virtual model.

The next step is to enter image information of the buyer. In this case as well, it is checked whether the purchaser has previously inputted image information such as his pose or walking motion into the body image information DB 112h of the database 112, and if so, reuses it (S332). . So, if shooting is necessary, the purchaser checks whether the image information input software is installed (S333), and if not, downloads and installs it (S334). After that, the purchaser executes this software and inputs his own image information captured by the CCD camera 121 to the body image information DB 112h (S335). To this end, the processor 111 provides a web page as shown in FIG. 6, and the purchaser clicks on a selection button of the web page, and the purified image information of a desired pose, a walking motion photographing a gait, and a moving image of lifting and lowering arms are shown. Information is input through the CCD camera 121. If you click "Pose", the image will be taken 10 seconds after you click it. If you click "Working motion shooting" or "Pull up and down", the video will be recorded for 10 seconds after 10 seconds. The "walking motion photographing" is to photograph the walking in place. At this time, the purchaser can take a picture while checking his / her appearance displayed in the "view shot screen" window. When the input is normally input, the "OK" signal is activated at the bottom, and when the input again, the "NG" signal is activated. If you want to shoot again even though the "OK" signal is received, click "Retake".

When all of the buyer's body characteristic information including body size information and image information is input as described above, the processor 111 implements a virtual model based on the input information (S340). This virtual model is implemented with a graphic model of the same body size as the body size entered by the buyer. The virtual model is then clothed with the clothing selected by the buyer in the previous step. At first, the virtual model is applied by applying the dimension closest to the body type of the virtual model among the default values entered by the seller in the product information DB 112b. At this time, if the buyer selected only clothes, a virtual model dressed in clothes would be implemented, and if shoes or ties were selected, all of them would be dressed. And when this is displayed to the buyer, both the virtual model and the garment are scaled down to fit the display screen while maintaining the proportions of the size. The virtual model implemented as described above is displayed through the web page screen as shown in FIG. 7. When the purchaser selects a button such as "pose", "walking", "raise and lower", the virtual model creates and displays a state of a clean or moving image such as image information input by the purchaser. This is implemented by the processor 111 by processing the body size information, the image information and the clothing product information input to the database 112. The buyer can see the state of the virtual wear implemented as described above, and can change the clothing dimensions, fabric type and color, etc. within the range presented on the screen (S341). At this time, you can directly type the desired value within the given range, or click the "▼" mark to select a selectable value with the mouse. Selecting the default values listed in the "Default Selection" displays the dimensions and fabric types and colors set by the seller as ready-to-wear standard. Will be presented.

The value changed in this step is stored in the correction information DB 112i and delivered to the seller at the time of purchase decision. When the buyer sets a favorite clothing state through such a process, the processor 111 displays information such as a sale amount stored in the production sales information DB 112e so that the buyer can check it (S350). The buyer sees this information and finally decides whether to purchase (S360). If the purchase is confirmed, the information of the state of the clothing set by the buyer, that is, the value stored in the correction information DB 112i is transmitted to the seller. (S361). At this time, the processor 111 calculates necessary fabric cutting information according to the value stored in the correction information DB 112i, that is, information such as dimensions, colors, and materials of the fabric to be cut, and transmits them to the seller. The seller, who receives this information, can make and ship the apparel products according to the buyer's order.

The purchase process is ended by the above-described steps, and after that, the purchaser checks whether the shopper wants to continue shopping (S370), and returns to the step of inquiring product information if he / she wants to shop, otherwise ends the work.

Therefore, as described above, the buyer can wear his / her desired clothing on a virtual model such as his / her body type, adjust each size and color, etc., and then decide whether to purchase it. Chances are abundant. In addition, not only the top and bottom clothes, but also shoes and ties can be worn together, so you will be given the opportunity to see the overall harmony of clothes.

Meanwhile, the virtual wearable marketing method as described above may be programmed and stored in the processor 111 of the server computer 110 as in the present embodiment, or may be stored and used in another computer-readable recording medium. Of course. Computer-readable recording media include all kinds of recording devices that store data that can be read by a computer system. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disks, optical data storage devices, and the like, and those implemented in the form of carrier waves (eg, transmission over the Internet). The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.

As described above, according to the virtual wearable marketing method and system according to the present invention and a recording medium thereof, the buyer wears the clothes to be purchased on a virtual model such as his or her own body shape, and adjusts the size and color of the clothes. After the purchase, it is possible to determine whether to purchase, so that the opportunity of comparison and selection according to each taste may be provided to satisfy buyers' customized needs, and thus, the sale of clothing using a communication network may be greatly activated.

It is to be understood that the invention is not limited to that described above and illustrated in the drawings, and that more modifications and variations are possible within the scope of the following claims.

Claims (9)

Clothing information input step of receiving and storing information of clothing to be sold from a seller through a communication network; A buyer characteristic input step of receiving the physical characteristic information of the user from the purchasers having the intention of purchasing the clothing through a communication network; A virtual wearing step of implementing a virtual model of the same body type as the input body characteristic information and displaying the garment by wearing the virtual model on the virtual model; And, When the buyer decides to purchase the order connection step that delivers the information to the seller to connect the transaction is made; Virtual wearable marketing method comprising a. The method of claim 1, The clothing information, And a basic design dimension information of the garment, image information of a completed state, and selectable fabric information. The method of claim 1, The method may further include providing the buyer with the software capable of processing the physical characteristic information. The body characteristic information includes virtual size marketing information, characterized in that the size information of each part of the body, and image information obtained by processing and processing their own pose and walking operation for the virtual model implementation. The method of claim 1, The virtual wearing step includes displaying a still image of the virtual model, and displaying a moving image that the virtual model is walking. The method of claim 1, In the virtual wear step, the virtual wear marketing method characterized in that it further comprises a modification step for the buyer to modify at least any one of the size and the fabric type and color of the clothing by looking at the wear state of the virtual model. In a marketing system that provides a cyber trading floor between a clothing seller and a buyer using a communication network, A database storing product information of clothing to be sold by the seller and body characteristic information of the buyer; It provides the product information of the clothing to the buyer, receives the physical characteristics information from the purchaser who is willing to buy the clothing, implement a virtual model of such a body type, and display the clothing on the virtual model And a processor that delivers the information to the seller and connects the transaction to be made when the buyer decides to purchase the virtual wearable marketing system. The method of claim 6, The processor, And a software for inputting and processing clothing product information including image information to a seller, and a software for inputting own body characteristic information including image information to a buyer. In a marketing system that provides a cyber trading floor between a clothing seller and a buyer using a communication network, A seller computer connected to a communication network to input product information including dimension information and image information of clothing to be sold by the seller; A purchaser computer connected to a communication network to enable the purchaser to input his or her body size and image information; Stores information transmitted from the seller computer and the buyer computer through the communication network, provides the product information of the garment to the buyer, receives physical characteristics information from the buyer who is willing to purchase the garment, After the model is implemented, the clothing is displayed on the virtual model to display, and when the purchaser decides to purchase the server computer that delivers the information to the seller to connect the transaction is made; virtual wearable marketing comprising a system. Clothing information input step of receiving and storing information of clothing to be sold from a seller through a communication network; A buyer characteristic input step of receiving the body characteristic information from the buyers having the intention to purchase the clothing through a communication network; A virtual wearing step of implementing a virtual model of the same body type as the input body characteristic information and displaying the garment by wearing the virtual model on the virtual model; And an order linking step of transferring the information to the seller to connect the transaction when the purchaser decides to purchase the purchaser. The computer-readable recording medium recording a program for executing the process on the computer.