KR20010091813A - The co-marketing and deal through the cyber money on the internet and the mileage transaction - Google Patents

Abstract

PURPOSE: A common marketing and transacting method using cybercash on the internet and a method for transacting mileage point are provided to reconsider a marketing effect and increase the surplus value of consumers by unifying reward for marketing activities as cybercash on the Internet and connecting it with other mileage points. CONSTITUTION: In the case of purchasing goods and using service in real life, prepayment cards, to which cybercash is inputted, are issued to members through affiliation with banks. If cybercash is converted into cash according to a member's request, it is inputted to the member's prepayment card. Members can purchase goods and use services through the affiliated stores of each bank using their prepayment cards.

Description

The co-marketing and deal through the cyber money on the internet and the mileage transaction}

The present invention relates to a method of reducing the marketing costs of companies to the consumer on the Internet and converting some of the provided mileage points into electronic money to increase their utilization.

Currently, many domestic and foreign private businesses are spending a lot of marketing money to sell products and attract customers, but most of them are spent in the middle stage of sales promotion and customer service. In reality, the effect is less than expected compared to relatively expensive marketing activities. In addition, one of the marketing costs returned to some consumers is a mileage point system, which is one of the reward programs, that is, a mileage point system based on purchase or service use and a product provision system based on point accumulation. It is difficult to expect the actual mileage point use effect because it is difficult to accumulate points, and the use of the points is also very small, such as prizes or discounts provided by the point earning company.

Many methods have been discussed to anticipate more efficient marketing and its effects, but there is no way to solve structural problems and technical problems, and the expansion of various benefits to consumers is also due to the inflexibility and closedness of existing points. Due to the nature is very difficult.

In order to solve the above problems, the present invention integrates rewards for marketing activities into electronic money on the Internet and connects them with other mileage points so that integrated use is possible so that the stock effect of the marketing effect and the surplus value of consumers can be solved. The purpose is to provide a device for improving.

In order to achieve this goal, we have established a computer system that connects domestic and foreign companies who want to sell products and attract services to the Internet, and compensates a part of the marketing expenses in the form of electronic money when purchasing and using products. We want to establish a computer system that converts mileage points by participating companies' loyalty programs into electronic money and utilizes them in various ways.

Figure 1. Model of direct purchase of goods and use of services on the Internet through electronic money.

Figure 2. A model of buying and selling points of a loyalty program operating company using electronic money.

Figure 3. Electronic money exchange market model that evaluates the value of electronic money in cash.

The present invention is largely composed of electronic money, marketing activities, rewards, mileage points, utilization of electronic money and the like.

First, electronic money is called HiM, a unit that converts the value that consumers can obtain through various consumption activities.

Second, marketing activities and rewards are rewards for companies that are actively engaged in product sales and service promotion activities that use electronic money on the Internet and return the results to consumers. Companies (card companies, telecommunications companies, etc.) that require a member database can promote member attraction by providing a certain amount of electronic money to member subscribers, and sellers of products can provide a certain amount of electronic money for each sale or case. By providing a sales promotion effect, the service provider can also provide a cheaper and higher quality service by providing a certain amount of electronic money for the use of the service. In addition, as a concept of joint marketing, the electronic money currency market gives interest according to the holding period of electronic money to increase the value of the electronic money itself.

Participating companies will settle the cash value and fee of cash, and the detailed method is shown in Table 1.

Third, the mileage point refers to all domestic and foreign points that are given to the consumer as a price for the purchase of the product and the use of the service, and may be, for example, an airline, a credit card company, a securities company, or an insurance company.

Fourth: The use of electronic money includes the purchase of products and services on the Internet, the purchase of products and services in real life, the use of other loyalty programs and the points and mutual conversions of individuals in the electronic currency exchange market. Mutual exchanges.

In the case of product purchase and service use on the Internet, the consumer uses part or all of the product and service costs to purchase or use the electronic money accumulated through various kinds of purchasing activities and service use. Same as

In order to purchase products and use services in real life, first of all, in cooperation with the bank, we issue a prepaid card with electronic money to the member, convert the electronic money into cash at the member's request, enter it into the prepaid card, and enter the electronic money. By using it, you can purchase products and use services through merchants in the bank.

In addition, points and mutual conversions of companies operating a loyalty program can be purchased and sold, as in the case of product purchase and service use, the purchase of points in accumulated electronic money, It refers to the conversion of points already accumulated in electronic money by means other than the Internet. The detailed process is shown in FIG.

On the other hand, the electronic currency exchange market is a market that evaluates the value of real money in electronic money, which is an airline mileage that can be cashed at a certain rate with a prepaid card, but cannot be purchased only in this currency. And indirect evaluation of other special points, and based on this, it is prepared to enable the exchange of electronic money between individuals.

The enforcement method is to disclose the selling and buying exchange rate according to the exchange rate based on the result of the transaction between the members, presenting the criteria for the transaction between individuals, deducting the fee and tax, and reflecting the result of the transaction between the members in real time continuously. This is illustrated in FIG. 3.

According to the present invention, it is possible to carry out marketing on an individual Internet in a more efficient way, and to share the effects of such marketing not only with the participating companies but also with the consumers. By being able to manage / operate on their own, it maximizes the consumption utility and creates re-consumption, thus contributing to the revitalization of the economy through e-commerce. In addition, it can contribute to the development of e-commerce in the future by extending the function of electronic money from the passive product award method based on the existing bonus points to the active purchase function similar to the general currency function and the re-tech function by interest income.

Claims (4)

During the process of acquiring electronic money on the Internet, the act of automatically granting electronic money interest according to the holding period of electronic money. In the process of switching between the points of the company that operates the loyalty program and electronic money, the integration of points with different values into a single value of electronic money that can be connected to free purchasing behavior and electronic money obtained through general consumption behavior Purchase separate Loyalty Program points with A prepaid card in which electronic money is entered in cooperation with a bank in connection with the use of electronic money. A market for electronic currency exchange, in which electronic money is exchanged among consumers by cash valuation of electronic money.