KR20010083499A - A method for providing internet advertisement and transmitting an order information to a communication device - Google Patents

Abstract

PURPOSE: An advertisement using the Internet and a method for delivering an order to a communicating device are provided to make a small company with no Internet knowledge advertise and transact on the Internet. CONSTITUTION: As an Internet advertisement using a web server and a database and a method for transmitting an order using a communicating device, information of goods providing company is collected and stored in a database(S31). The web server manufactures an advertising web page according to goods providing companies and loads the web page on the Internet(S32). The web server receives an order for buying goods of a consumer through the Internet(S33). The web server automatically converts order contents into a transmitting possible order message being comprised by more than one form out of a voice, a character, an image(S36). The web transmits the converted transmitting possible order message to more than one out of a personal mobile communicating device of the operator of the providing company, a general line communicating device, and a television receiver(S37).

Description

A method for providing internet advertisement and transmitting an order information to a communication device}

The present invention provides a method of providing advertisement and order delivery service of a supplier using the Internet, and in detail, providing a company's advertisement on the Internet, and when a consumer views the advertisement and orders the message, the contents of the order are messaged to communicate with the corresponding company. The present invention relates to a service that delivers a device, a television receiver, etc., and if necessary, links to a payment agency site to perform a payment for an order.

The most widely used e-commerce on the Internet is the Internet shopping mall, which is mainly the B2C (Business to Customer) form that conducts transactions between businesses and consumers. Such shopping on the Internet may be classified into a single store form for promoting and selling a product produced by the Internet, and a shopping mall form for joining various store companies and integrating and promoting their products.

The single store shopping mall has only products manufactured by a single manufacturer, and when a product is ordered from the shopping mall site, the company checks the order through the shopping mall server and then provides an appropriate payment service. After payment is made, the goods are delivered to consumers. The shopping mall in the form of such a single store has so many products that it is difficult to adopt it unless it is large enough to operate an internet shopping mall independently.

Entry-type shopping malls to compensate for these shortcomings are to enter many types of shops, and the mall operator is to promote and sell. When a customer orders a desired product and pays with an online deposit or a credit card, the shopping mall operator receives the order, receives the product from the store that the product belongs to, delivers the product to the customer, and pays the sales price to the store. By passing on the transaction is made. Of course, payments can be made with the entry companies, and the delivery companies can be held responsible. In this case, the mall operator is only responsible for the promotion and sales agency. Technically, such a shopping mall allows a number of shops to allocate a certain server space to a central web server and store their product data in the space. Each company's advertising web pages are linked from the homepage.

However, in this type of shopping mall, the manner in which the shopping mall operator notifies the shopper of the consumer's order can be variously performed, but mainly by sending an e-mail or the like to the shopper's computer system which is always online, Use the method of notifying the order by award. However, the order notification method using a landline phone requires the shopping mall operator to confirm the order at the same time as the customer's order and call the company. Since the order notification using the landline phone is mainly performed by a person, It is not preferred because it increases. Therefore, the order details are notified to the supplier mainly by e-mail.

Under the order notification environment using e-mail, if the supplier is always online and a messenger program is installed to notify the user immediately after the e-mail arrives, prompt order confirmation and delivery can be performed. You do not know your order until it is difficult to quickly confirm and deliver. For this reason, at present, most shopping malls require more than three days to receive goods after ordering and payment.

On the other hand, when delivery is to be made in real time, such as food, order notification to suppliers using e-mail is not appropriate. In addition, there is a drawback that if the store company does not use an e-mail account or does not have a computer system, the e-mail cannot be used for entering a shopping mall using an e-mail order notification. Indeed, operators of small businesses, such as restaurants, video / book rental shops, and laundries, often do not have knowledge of the Internet or e-mail and are often unable to become providers of Internet shopping.

On the other hand, the Internet phone book and related industry integrated advertising services, such as the application of a small company to produce the advertising web page for the promotion of the company, integrated and managed. However, these services are merely for promotion and information provision, and in the event that a consumer wants to trade, there is a disadvantage in that they can only follow the usual trading method.

The present invention is to overcome the shortcomings of these technologies, in accordance with the application of a supplier that can not perform independent e-commerce to produce the advertising web page of the supplier on the Internet, the consumer of the product on the web page When placing an order, the contents of the order are converted into text, voice, and other image messages, and the service is automatically transmitted to the communication device of the operator's mobile phone, PCS, smartphone, PDA, etc.

It is an object of the present invention to provide an advertisement and order delivery service that enables advertisements and transactions on the Internet for companies that are too small to have access to a conventional shopping mall and do not have knowledge of the Internet.

Another object of the present invention is to provide an order delivery service on the Internet that transmits a customer's order by voice or text to a communication device of a supplier operator.

FIG. 1A shows an overall configuration of a system for implementing the method of order delivery to an Internet advertisement and communication device according to the present invention, and FIG. 1B shows a resource flow in the system.

Figure 2 shows the configuration of a web server for providing an order delivery service to the Internet advertising and communication device according to the present invention for each module.

Figure 3 shows the flow of the order delivery method to the Internet advertising and communication device according to the present invention.

4A to 4C illustrate an advertisement web page of a company operating an internet advertisement and order delivery service according to the present invention.

5 shows an example of an order message sent in the form of a text service to a supplier operator's mobile phone, PCS, or the like.

6 shows an example of an internet banking bank website.

Web server for implementing the advertisement and order delivery method on the Internet to achieve the object of the present invention as described above is composed of the following configuration.

It consists of a database for storing supplier information (phone number, product information, financial information, etc.) and the following modules: A supplier information management module for creating an advertisement web page based on supplier information stored in association with the database and managing supplier information, a receiving module for receiving a supplier's application and / or a consumer's order; Order message conversion module for converting the customer's order content and / or payment information about the order into an order message that can be sent to a communication device, such as a phone, smartphone or personal mobile communication device, the converted order message to the communication device described above It consists of a transmission module for transmitting, and a control module for controlling the above-described module and the database.

The control module uploads the supplier's advertisement web page created according to the supplier's information on the Internet, and when the payment is required through the internet, it performs the payment by linking with another web server that can make a payment. Has the function to deliver to the order message change module.

Advertising and order delivery method on the Internet using the above-described web server is composed of the following steps.

A method of delivering orders to Internet advertisements and communication devices using a web server and a database, comprising: collecting and storing information of a goods supplier in a database; creating and uploading supplier-specific advertisement web pages on the Internet; Accepting the purchase order of the consumer through the product, automatically converting the order into one or more transmittable messages of voice, text, and image, and converting the transferable order message from the supplier's personal mobile communication device, general Transmission to a wired communication device, web television, and the like.

If the sendable order message is in the form of voice, it can be sent to a personal mobile communication device, a general wired communication device, etc. of a supplier operator.

A personal mobile communication device can be any type that has a voice message or a text message receiving function, and is currently used in general, a beeper, an analog cell phone, and a digital personal communication system (PCS). Devices such as smart phones, personal digital assistants, and IMT-2000. General wired communication equipment is a broad concept including telephone, fax, telex and the like. Web TV refers to a device that can use the Internet at the same time to receive airwave broadcasting by installing a settop box that can use the Internet, and is not necessarily limited to such a current type of airborne receiver. For example, it may include a television using a relay cable broadcasting. In this case, the order message may be transmitted to the local cable broadcasting station, and the broadcasting station may transmit the order message to the corresponding supplier through the cable broadcasting network to be displayed on the television receiver.

Hereinafter, with reference to the accompanying drawings a specific embodiment of the order delivery method to the Internet advertising and communication device according to the present invention will be described in detail.

Figure 1a shows the overall configuration of a system for implementing an order delivery method to the Internet advertising and communication device according to the present invention, the order delivery web server 11 to the Internet advertising and communication device and the goods supplier ( Store 12) and a consumer client 13 to purchase goods, and an open computer network 15 such as the Internet connecting the web server and the consumer client. In case of pre-shipment payment, a web server and / or computer network may be connected with a payment server 14 for the web server or payment service of a financial institution. The above-mentioned supplier (store) 12 does not need to be connected to a computer network as a client, but has a personal mobile communication device 12 ', a general wired communication device, etc. to receive an order message sent by a web server. Should be Any communication means may be used between the web server and the supplier as long as it can pass the supplier's information, such as telephone numbers, list of available items, financial information such as deposit account numbers, and other advertising content to the web server. Any telephone, fax, mail or the like can be used. In addition, in some cases, even without the active application of the supplier, the service operator according to the present invention may receive the Internet advertising and order delivery service for the supplier with the consent of the supplier. For example, the present invention may be performed by the service operator of the present invention by contacting a goods supplier through a local telephone directory, collecting information, and using the collected information to include in the service object.

The computer network described above may be a closed network, such as a local area network (LAN) or a wide area network (WAN) for connecting specific clients, but may be used by all consumers who are unspecified members of the public, such as the Internet or intranet. It is preferred that it is an open computer network.

Figure 1b shows the resource flow in the method of order delivery to the Internet advertising and communication device according to the present invention. First, a goods supplier applies for an advertisement with an Internet advertising and order delivery service provider. In this case, the supplier provides various information. The order delivery service operator prepares an advertisement web page for each supplier and posts it on the Internet, and 2) a consumer connects to the service provider's web server, views a web page of a specific company, and 3) orders a purchase for a desired product. . 4) These orders are received by the web server, converted into messages that can be sent to various communication devices, and sent to the communication device of the operator of the corresponding goods supplier. 5) A supplier who receives an order through a telecommunications device ends the transaction by delivering the goods to the consumer and receiving payment.

Figure 2 shows the configuration of a web server for providing an order delivery service to the Internet advertising and communication device according to the present invention for each module.

The web server generates a web page for the supplier according to the supplier's information (phone number, product information, financial information, etc.), the supplier information management module 24 for managing the supplier's information, Receiving module 22 for receiving the supplier's application and the customer's order, order message conversion module 23 for converting the customer's order content and / or payment information about the order into an order message that can be transmitted to the communication device, And a transmission module 24 for transmitting the converted order message to the above-mentioned communication device, and a control module 21 for controlling the above-described module and database.

The control module 21 uploads the advertisement web page produced according to the supplier's information on the Internet, and when the payment is required through the Internet, performs the payment by interworking with another web server that can make a payment and the result. Has the function to deliver to the order message change module. In addition, the supplier information management module 24 is linked with a database (DB) 26 that stores various kinds of information (phone numbers, supply product lists, financial information, web pages, etc.) of suppliers.

Such a web server can be implemented using a web server program that is variously provided according to operating systems such as Dos, windows ^TM , Linux ^TM , Unix, Macintosh, etc. Typical examples include the website used in the Windows environment, CERN, NCSA, and APPACH used in the TTPS and Unix environments. However, such a web server includes a series of application programs that run on the server, in addition to the web server program in a conventional sense, and uses a computer network to connect a consumer, a database, and each module. It should be understood as a broad concept including a system for linking and intermediary.

The database described above may be a relational database management system (RDBMS) such as Oracle, Infomix, Sybase, DB2, or object-oriented data such as Gemston, Orion, O2, etc. Using the base management system (OODBMS)

It may be implemented for the purposes of the present invention.

In addition, each of the above-described modules are generally implemented in software such as an independent application program or a program module (or procedure) included in one program, but may also be implemented in hardware.

Figure 3 shows the flow of the order delivery method to the Internet advertising and communication device according to the present invention.

First, we collect information about suppliers who want to supply goods, such as restaurants. Such collection of supplier information may be made by the supplier by telephone, fax, mail, or direct delivery to the service operator of the present invention by financial contact information such as contact information, inventory list, price, payment before delivery, account number, etc. Or the like, or the data collected by the service operator of the present invention.

The service operator of the present invention stores the collected data in a database of a web server, creates an advertisement web page for the supplier, and posts it on the Internet.

A consumer connects to a web server, browses through multiple vendors' web pages, and selects the goods he wants to purchase.

The web server determines whether the supplier supplying the selected goods is operated by a prepaid post-delivery system. If the pre-shipment payment is requested, the web server allows the consumer to pay the price. Such payment can be made using any payment system currently used in electronic commerce. For example, online payment (account transfer, bankbook payment), credit card payment, and electronic money transfer method using internet banking can be used. It is available. However, considering that the field requiring the present invention needs to be delivered quickly for several tens of minutes, an electronic money transfer method using a credit card payment or an internet banking service that can be made relatively quickly may be useful.

In the case of using a credit card payment, the credit card information entered by the consumer is received, sent to a credit card company or a credit card settlement agent server to pay the price, and the result is notified. CyberCash and VISA A method of encrypting and transferring information using a developed SET (secure electronic transaction) protocol or a secure socket layer (SSL), or a first virtual credit card payment method without encryption may be used.

The electronic banking transfer method using Internet banking may use the Quick Pay service or NetBill of SFNB (Security First Network Bank) currently used, but is not limited thereto. Once lowered, any payment method may be used so long as the amount can be transferred to the account of the present invention operator or its supplier. Transfer of funds using such Internet banking will be described in more detail with reference to FIG. 6.

Since it is operated as a payment system after delivery, when no payment is required or when payment is completed, the web server automatically sends an order message including the contents of the customer's order, the place to be delivered and / or whether the payment is made in the form of voice, text, or other image. Convert.

Such message conversion may be accomplished by using an application program including a common gateway interface (CGI) function installed in a web server. That is, it accepts the order contents inputted by the consumer, the place to receive the delivery information, and the like, and functions to message the order information in a format suitable for transmission to the communication device of the supplier. For example, if the communication device for order reception selected by the supplier is a regular landline phone, the voice message is converted to the order content voice message through Voice Synthesis, and the communication device is a PCS, a mobile phone, a smartphone, a PDA, an HPC ( In case of handheld PC), pager, etc., it is converted into text that meets the protocol and document format required for text message transmission of the communication device. If the communication device is a fax machine or the like, it is converted into a general document file. Such speech synthesis and transportable standard documenting methods are currently being used or developed in various ways, and are not limited to their specific types.

The converted order message is sent by the web server to the communication device of the supplier.

Since the present invention is used in a field requiring rapid delivery, the above-described supplier's communication device is generally not limited as long as it can be immediately confirmed by the supplier upon receipt of the order message. , Pager, mobile phone, PCS phone and the like are preferred. In addition, next-generation personal mobile communication devices such as PDAs, HPCs, and smartphones that are currently being developed may be used. In addition to a communication device, a method of transmitting to a television receiver, a web television, or the like using a wire broadcasting network may be used.

The supplier who receives the order message delivers the order to the consumer and pays if necessary.

4A to 4C illustrate an advertisement web page of a company operating an internet advertisement and order delivery service according to the present invention.

Figure 4a is a home page of the service provider, such as guidance on the use of the service (advertisement / order delivery service), supplier (store) entry guide, list of suppliers by industry, electronic payment usage guide, personal member registration guide, etc. Item is provided. The operating cost of the service may be made by receiving a certain amount of registration fee from the supplier, but may be covered by advertising costs through banner advertisements.

The list of stores by type of industry is difficult to be the target of the conventional Internet shopping, and provides a categorized category of small businesses that need quick delivery. For example, restaurants, clothing / laundry, video / records, transportation / courier / quick service application. And flea markets.

In the Electronic Payment Information section, you can make payments quickly and easily by linking to other websites that provide credit card payment services, electronic funds transfer services, and Internet banking services for companies that wish to make payments before delivery. .

The personal member registration item is registered as a member by entering personal information such as name, address, contact information, financial information, etc. in advance, and afterwards, each place will receive a delivery and financial information (such as credit card information) This function is provided to be processed automatically without inputting). Such a function can be achieved by allowing a user to access the server and simultaneously recognize the user by using a user identification function on the Internet such as a cookie of a web browser.

4B is an example of an advertising web page for a particular supplier, providing a brief store introduction, a contact, a list of products held and a price. If you have a need for Internet phones, you can also click on a contact to make a direct phone call with a supplier if you need it. The design of the advertisement web page may be arbitrarily determined by the service provider of the present invention, but may also allow a supplier to select a desired design, which may use a simple homepage production method through type selection which is widely used at present. When a consumer views a web page as shown in FIG. 4B, selects a desired food, and clicks the “order end” button, an order information providing screen as shown in FIG. 4C is displayed.

Fig. 4c shows a "order history" corner showing the goods and prices ordered by the consumer, a "order input" corner that allows the user to enter the place to be delivered, the contact number and the name of the consumer, and the payment method and the Internet if necessary. Consists of a "Payment" corner that allows easy payment through. In the "Payment" corner, you can select "banking", "credit card payment", "online deposit", "pay after delivery" as the type of payment method, and the types of banks and suppliers you can use. Provide your account number.

In the case of selecting Internet banking or credit card payment for pre-shipment payment, a link is made to the Internet banking bank site as shown in FIG. When the payment is made, the bank server informs the present invention service providing web server of the payment. When the consumer sees the order information provision screen and finally presses the "OK" button, the web server converts the order information including the order product, the delivery place, the orderer information and the payment information into voice, text, image, etc. Sends to communication devices such as mobile phones.

Figure 5 shows an example of the order message sent in the form of a text service to the supplier operator's mobile phone, PCS, etc., the order history, order name, order contact, delivery address, payment status, etc. are shown.

FIG. 6 illustrates a bank's Internet banking service website for payment. In general, the Internet banking service provider downloads a user certificate, a wallet, and the like each time the user uses a certificate. This is done by authenticating the certificate and transferring the funds from the electronic wallet to the desired place.

When using the Internet advertising and order delivery service according to the present invention, there is an advantage that even a store that does not use the Internet can be a subject of electronic commerce. In other words, companies that do not use the Internet can advertise on the Internet, and can receive consumer orders received on the Internet through telephones, mobile phones, PCS, etc., thereby achieving demand generation for consumers using e-commerce.

From the consumer's point of view, it is convenient to place orders at small local restaurants, laundry shops, video rental shops and the like, which have not been the subject of Internet shopping, using the Internet.

As a result, according to the present invention, the scope of use of electronic commerce can be significantly expanded, and internet shopping can be used to a small part of real life.

Claims (5)

As an order delivery method to internet advertisement and communication device using web server and database, Collecting and storing information of a goods supplier in the database; Producing, by the web server, a supplier-specific advertisement web page and uploading the same on the Internet; Receiving, by the web server, the purchase order of the consumer through the Internet; Automatically converting the order contents into a deliverable order message in one or more of voice, text, and image format; The web server transmits the converted order message sent to one or more of the supplier's operator's personal mobile communication device, general wired communication device, TV receiver; order delivery to the Internet advertising and communication device, characterized in that consisting of . The method of claim 1, The personal mobile communication device is one of a cellular phone, a beeper, a PCS phone, a PDA, and an HPC, The wired communication device is one of a wired telephone and a fax machine. And the television receiver is one of a receiver and a web television receiver connected to a local relay cable network. The method according to claim 1 or 2, The supplier further includes the step of accepting the sent order message and delivering the goods to the consumer, According to the consumer or supplier's choice, the web server performs payment for the goods before the delivery step characterized in that the Internet advertising and communication method to the communication device. The method according to any one of claims 1 to 3, The order contents delivery method to the Internet advertising and communication device, characterized in that consisting of one or more of the name of the orderer, the orderer's contact information, delivery address, order goods and payment. The method of claim 1, The web server, Works with the database to create an advertising web page for a supplier based on the supplier's information, and enters one or more of a supplier information management module for managing the supplier's information, a supplier's application and a consumer's order. A receiving module for receiving, an order message converting module for converting one or more of a customer's order contents and payment information for an order into an order message that can be transmitted to the communication device of the supplier, and the converted order message. It consists of a transmission module for transmitting to, and a control module for controlling the above-described module, The control module uploads the produced supplier's advertisement web page on the Internet, and when the payment is necessary through the Internet, performs the payment by interworking with another web server that can make a payment and displays the result of the order message change module. Order delivery method to the Internet advertising and communication devices, characterized in that delivered to.