KR20010081295A - An advertising system and a method using a local server - Google Patents

Abstract

PURPOSE: An advertising system and the method thereof by using local server are provided to manufacture contents of advertisement requested from an advertiser according to the local characteristics, and achieve the localization of the advertisement. CONSTITUTION: A user can see a plurality of advertisements through a user's computer(100). Internet(200) is a path for transferring information among a great number of users. A local server(300) is located at each region, manufactures advertisements suited to the characteristics of respective regions, and supplies the advertisements to a great number of users. A central server(400) is connected to one or more local servers(300) through the Internet(200) and manages by integrating the roles of local servers and one or more local servers. An advertisement manufacture computer(500) can manufacture advertisements according to the request of the advertiser by the advertisement manufacturer.

Description

Advertising system and method using local server {AN ADVERTISING SYSTEM AND A METHOD USING A LOCAL SERVER}

The present invention relates to an advertisement system and an advertisement method using a local server, and more particularly, to an advertisement system and an advertisement method using a local server capable of producing advertisements and exchanging information between individual regions.

Due to the generalization of the Internet, advertisements on the Internet are popular with general advertisements. In general, an advertisement on the Internet is a banner advertisement, and the banner advertisement is displayed in the form of a box between text information when accessing an Internet site. When the user selects the advertisement, a detailed advertisement is displayed. Or taken to a banner advertiser's website. Affiliate advertising is also a way for sites that are complementary to each other to provide links to their sites.

In addition, as the use of the Internet has become common, a new concept of commerce order has emerged. The new commerce concept is electronic commerce (EC). Electronic commerce is a form of commerce in which a shopper can purchase and purchase goods in an internet virtual mall site, which is a virtual space through a network such as the Internet, without a buyer going to a store that sells products directly. The e-commerce is not limited to the operating hours of the seller, and can reduce the time required for the buyer to move directly to the store and the cost of the movement, and thus it is becoming a main form of commerce for the general public.

However, for example, when an advertiser runs a shopping mall in Seoul and advertises, and a user who lives in a distant region wants to purchase a product after searching for such an advertisement and shopping mall site through the Internet, There is a problem that there is no solution that can solve problems such as shipment and return of goods after confirmation.

In addition, if the production of a request by the advertiser wants to advertise through the general advertising agency, the advertiser has to wait a lot of time, and if you want to modify the content of the ad after the ad has to be created again from the beginning to modify the problem have.

In order to solve the above problems, the technical problem to be achieved by the present invention is to produce the advertisement contents of the advertiser requesting the advertisement in a short time, and to produce the advertisement in consideration of the characteristics of the region to achieve the localization of the advertisement. There is this.

In addition, the purpose is to achieve the integration of advertising by enabling the search of advertising in other regions in real time.

1 is a block diagram showing an advertising system using a local server according to an embodiment of the present invention.

FIG. 2 is a block diagram illustrating a central server or a local server of FIG.

3 is a flowchart illustrating an advertisement method using a local server according to an embodiment of the present invention.

Advertisement system using a local server according to one feature of the present invention for achieving the above object,

An advertising system that displays advertisements over the Internet.

A local server located in a plurality of regions and providing advertisements suitable for the characteristics of each region to a plurality of users;

A central server connected to at least one local server through the Internet and serving as the local server, wherein the central server integrates and manages at least one local server;

An ad creation system that allows advertisers to create ads based on advertiser requests

It is made, including.

The local server may include a plurality of application program modules that control the production of advertisements, updates of advertisement contents, and call and flow of information;

It is preferable to include a database that stores the advertising content and member information.

The application module may include an advertisement production module that enables the advertisement producer to produce an advertisement at the request of an advertiser;

A database management module which controls the flow of information stored in the database unit and calls information corresponding to a user request;

An advertisement updating module for allowing a user to view the contents of the advertisement modified and updated according to the request of the advertiser;

A local server search module capable of calling and storing information stored in the database unit of the local server located in a plurality of areas; And

It is preferable to further include a local server management module that can manage a plurality of the local server.

The database unit may include a region information database for storing region information according to characteristics of each region and new region news information generated in each region;

An advertisement contents database in which advertisement contents produced by the advertisement producer are stored at the request of the advertiser;

It is preferable to further include a member information database in which information of each member is stored by setting the user as a member according to a plurality of users' selection.

Advertising method using a local server according to another feature of the present invention

In the advertising method using an advertising system that displays the advertisement over the Internet,

Creating an advertisement by directly visiting the advertisement producer to an advertiser requesting an advertisement or by receiving an advertisement order using an online or communication device;

Displaying the ad by saving the produced ad content on the local server.

It is made, including.

The advertisement display step may include: correcting advertisement contents according to the change of the advertisement contents;

Preferably, the updated advertisement contents are displayed to a plurality of users connected to the local server.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention.

1 is a block diagram showing an advertising system using a local server according to an embodiment of the present invention.

As shown in FIG. 1, an advertisement system using a local server according to an embodiment of the present invention includes: a user computer 100 through which a user can view a plurality of advertisements; The Internet 200, which is an information transmission path between a plurality of users; Located in each region, the local server 300 for producing advertisements that match the characteristics of each region to provide a plurality of users; A central server 400 connected to the at least one local server 300 through the Internet and managing the combined role of the local server and the at least one local server; The advertisement producer includes an advertisement production computer 500 capable of producing an advertisement at the request of an advertiser.

The central server 300 performs the same role as the local server 400, and one or more local servers among the plurality of local servers 400 may be the central server.

The advertisement production computer 500 may transmit the advertisement contents produced by the advertisement producer through the mobile communication device 600 capable of transmitting to the local server 400, and may also transmit advertisement contents using a wire. The computer 500 may be a portable notebook computer or a portable computer.

FIG. 2 is a block diagram illustrating a central server or a local server of FIG.

As shown in FIG. 2, the local server 400 according to an embodiment of the present invention includes an Active X 310; A plurality of application modules 320 for controlling the production of advertisements, the update of advertisement contents, and the flow of data; It includes a database unit 330 that stores the advertising content and member information.

Active X is a concept used in Internet Explorer, and can be called Network OLE (Object Link & Embeing), where OEL connects several objects in one document or You can include it to help you write the document. ActiveX is what brought this OEL to the Internet. For example, with Active X, you can use Hyper-Text Markup Language (HTML) document pages with data created by applications such as Word or Excel, and vice versa. This allows the user much flexibility in using the Internet. In other words, ActiveX makes it possible to use objects created in various programs such as video clips, documents, etc. on the Internet.

The application module 320 may include an advertisement production module 321 for allowing an advertisement producer to produce an advertisement according to an advertiser's request; A database management module 322 for controlling the flow of information stored in the database unit 330 and calling information corresponding to a user request; An advertisement updating module 323 for allowing a user to view the contents of the modified and updated advertisement according to an advertiser's request; A local server search module 324 capable of calling and storing information stored in the database unit 330 of the local server 300 located in another region; It includes a local server management module 325 that can manage a plurality of local server 300.

The database unit 330 may include a region information database 331 for storing region information according to characteristics of each region and new region news information generated in each region; An advertisement contents database 332 for storing advertisement contents produced by the advertisement producer at the request of the advertiser; It includes a member information database 333 in which the information of each member is stored by setting the user as a member according to the selection of a plurality of users.

3 is a flowchart illustrating an advertisement method using a local server according to an embodiment of the present invention.

Hereinafter, an advertisement system and an advertisement method using a local server according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

Advertisers for advertising for goods or services contact the advertising producers and request an advertisement (S100). The advertisement producer who receives the advertisement request from the advertiser carries the advertisement production computer 500 and directly visits the advertiser who requested the advertisement (S110). The advertisement producer may not only make an advertisement order through communication online or through a communication device, but also create a advertisement by the user. The advertiser explains the contents of the advertisement, such as goods and services to be advertised to the advertising producer, the advertising producer produces an advertisement according to the description of the advertiser (S120). The production of the advertisement is made through the advertisement production computer 500. When the advertising producer is connected to the local server 300 through the Internet 200 using a browser stored in the advertising computer 500, the local server 300 goes through a series of connection authentication process, the authentication of the verified advertising producer In response to the advertisement production request, various advertisement production tools stored in the advertisement content database 332 are called through the advertisement production module 321. The advertisement produced by the advertiser is not only a banner advertisement made on the Internet 200, but also an advertisement in all advertisement forms such as an advertisement form including a television CF or a video.

The advertisement producer who has completed the production of the advertisement as the advertiser intends to transmit the completed advertisement contents to the local server 300 (S130), and the regional server 300 that has received the advertisement contents transmits the advertisement contents to the advertisement contents of the database unit 330. Stored in the database 332. In an embodiment of the present invention, the advertisement producer may perform not only the production of the advertisement but also the role of an advertising correspondent capable of covering various news happening in the region, but is not limited to the embodiment of the present invention. That is, the role of an advertising correspondent, not the role of an advertisement producer, is transmitted to the local server 300 by covering the topical streets of the features of each region or the famous attractions of each region or the events, accidents, etc. occurring in each region. The local server 300 stores the contents in the local information database 331 so that other users accessing the local server 300 can search. Based on the information of each region, regional Internet broadcasting is possible by advertisement producers or correspondents living in each region. In other words, the concept of a broadcasting station operated by a public agency or a government can be realized as a broadcasting station concept of an individual user.

If the advertiser needs to modify the advertiser's contact information and the sale price change of the article to be advertised, the contents of the sold article, etc. (S150), the advertisement contents can be modified through the advertisement producer (S160).

When the advertisement producer is connected to the local server 300 through the advertisement production computer 500, the advertisement contents are called by the advertisement production module 320 and stored in the advertisement contents database 332, and the called advertisement The advertisement producer may modify the advertisement contents for the advertisement contents that need to be modified in the contents. The advertisement contents updated by the modification of the advertisement producer (S170) are stored in the advertisement contents database 332 again, and the updated advertisement contents are connected to the local server 300 of the user who wants to see the advertisement through the advertisement updating module 323. The updated advertisement contents are displayed at the time (S180). In an embodiment of the present invention, the modification of the advertisement content may be modified by the advertiser as well as by the advertisement producer. That is, when an advertiser registers as a member that can access the local server 300, the advertiser may be an advertisement producer and may be an advertisement user and an advertisement producer and an advertisement user.

The present invention is only one embodiment, and many variations and modifications of the components of the present invention are possible without departing from the gist of the present invention.

As described above, the advertisement system and the advertisement method using the local server of the present invention can produce the advertisement contents of the advertiser requesting the advertisement in a short time, and the advertisement can be produced in consideration of the characteristics of the region to achieve the localization of the advertisement. By improving the speed of the ad can increase the effectiveness of the ad, and can reduce the time lost to produce the ad.

In addition, it enables the real-time search of advertisements in other regions, resulting in advertising effects through the flea market and a mix of TV and multi-vision advertisements, and local information and local news based on local culture. By showing at the same time, the integration of advertisement can be achieved.

Claims (9)

In an advertising system for displaying advertisements over the Internet, A local server located in a plurality of regions and providing advertisements suitable for the characteristics of each region to a plurality of users; A central server connected to at least one local server through the Internet and serving as the local server, wherein the central server integrates and manages at least one local server; An ad creation system that allows advertisers to create ads based on advertiser requests Ad system using local server including In claim 1, The local server A plurality of application modules for controlling the production of advertisements, the updating of advertisement contents, and the call and flow of information; Database that stores advertisement contents and member information Advertising system using a local server comprising a. In claim 2, The application module An advertisement production module for allowing the advertisement producer to produce an advertisement at the request of an advertiser; A database management module which controls the flow of information stored in the database unit and calls information corresponding to a user request; An advertisement updating module for allowing a user to view the contents of the advertisement modified and updated according to the request of the advertiser; A local server search module capable of calling and storing information stored in the database unit of the local server located in a plurality of areas; Regional server management module capable of managing a plurality of the regional servers Advertising system using a local server further comprising. In claim 2, The database unit A local information database storing local information according to the characteristics of each region and new regional news information generated in each region; An advertisement contents database in which advertisement contents produced by the advertisement producer are stored at the request of the advertiser; Member information database that stores the information of each member by setting the user as a member according to the selection of multiple users Advertising system using a local server further comprising. In the advertising method using an advertising system that displays the advertisement over the Internet, Creating an advertisement by directly visiting the advertisement producer to an advertiser requesting an advertisement or by receiving an advertisement order using an online or communication device; Displaying the ad by saving the produced ad content on the local server. Advertising method using a local server comprising a. In claim 5, The ad production step Advertising method using a local server, characterized in that the authenticated user can directly produce advertising. In claim 5, The advertisement display step Modifying the advertisement contents according to the change of the advertisement contents; Displaying the updated advertisement content to the authenticated users connected to the plurality of local servers. Advertising method using a local server comprising a. In claim 5, Advertising method using a local server, characterized in that the broadcast concept operated by a public institution or the government can be replaced with the broadcast of the individual authorized user operation. In claim 7, The ad content editing step The method of claim 1, wherein the advertisement producer directly modifies the advertisement contents or the authenticated user can modify the advertisement contents.