KR20010076148A - Advertisement method of bidirectional media - Google Patents

Abstract

PURPOSE: An advertising method using bidirectional media is provided to increase the effectiveness of advertisement with a fluid advertising pattern. CONSTITUTION: An advertisement database(20), a contents provider(30), and a client(40) is connected through a computer communication network with an advertisement server(10) in the center. The client(40) connects with the contents provider(30). The contents provider(30) requests advertisement at the advertisement server(10). As the advertisement database(20) transmits an advertisement program to the client(40) together with an accumulative window program through the advertisement server(10) and advertisement database(20), an advertisement having the steps of creation and movement is executed in a client interface. In case that the client clicks on a mobile advertisement, the mobile advertisement disappears and an instant advertisement is executed. Information related to the instant advertisement is accumulatively stored in the accumulative window.

Description

Interactive media advertising method {Advertisement method of bidirectional media}

The present invention advertises or creates an advertisement image in an area other than the main frame of a browser window or similar window that enables two-way media communication, and moves it in a fluid manner. It is about an interactive media advertising method that accumulates and reuses them.

As the number of Internet users is increasing rapidly, various economic activities using the Internet are being activated. The Internet advertising market is expected to grow rapidly in a relatively short period of time compared to existing media such as TV, newspapers and magazines, reaching 37 billion won in 1999 and more than 70 billion won in 2000. In the Internet advertising market, the form of advertisement is diversified by 56% of banner advertisements, such as box advertisements, which has reached 90% in the past. In addition, 30% of affiliate advertisements between sites and pop-up advertisements appearing when the site is accessed Account for 5% and email-based advertising. Banner advertisements are displayed in the form of boxes between text information when the site is accessed, and when clicked, more detailed advertisements are displayed or moved to the website of the banner advertiser. Affiliate advertising is usually a way for complementary sites to provide links to other sites on their sites. Pop-up ads have a separate browser that shows the contents of the ad when you connect to the site.

However, such a conventional advertising method is fixed in the form of the advertisement does not attract the user's attention because its advertising function is inferior. In addition, the conventional advertising method has a limitation that the position of advertising is limited to the main frame of the window window of the browser.

In addition, because the size of the page on which the advertisement is displayed is the size of the main frame, there is a problem in that the contents of the page disappeared from the main frame cannot be maintained when moving using the horizontal or vertical moving line. In addition, when moving to another page or another site or homepage on the Internet there was a problem that can not maintain the contents of the announcement of the previous page. In addition, the advertisement to deliver the image has a problem in creating the maximum effect on the Internet with the visual advertising effect, while having the insignificantness of the device that enables direct purchase or direct participation online.

In addition, the advertising effect is insignificant, and there is a problem in constructing the advertising profit model of the online company due to the space limitation in executing the advertisement.

In order to solve this problem, an object of the present invention is to provide an interactive media advertising method that can maximize the advertising effect because the advertising form is flexible.

It is still another object of the present invention to provide an interactive media advertising method having a process of generating and destroying an advertisement.

Another object of the present invention is to provide an interactive media advertising method that maximizes the effect of advertising by advertising in response to the user's choice and advertises by the user's choice.

It is another object of the present invention to provide an interactive media advertising method for advertising in an area other than the main frame of the window window of the browser.

Another object of the present invention is to provide an interactive media advertising method that can maintain the advertising content of the page disappeared from the main frame when moving by using a horizontal or vertical movement line because the size of the page on which the advertisement is displayed is larger than the size of the main frame. will be.

Another object of the present invention is to provide an interactive media advertising method that provides a positive effect to both the user and the advertiser generated by accumulating and storing advertisement information in a predetermined space.

Still another object of the present invention is to provide an interactive media advertising method capable of maintaining the contents of announcements of all pages when moving to another page or another site or homepage on the Internet.

Another object of the present invention is to increase the effectiveness of advertising and to reduce the constraints of space by satisfying the advertising effect to advertisers, satisfies the profitability to online companies and to provide users with high quality service at free or low price It is to provide a media advertising method.

1 is a schematic diagram of a system implementing the interactive media advertising method according to the present invention;

Figure 2 is a schematic diagram showing an ad server of an interactive media advertising method according to the present invention

Figure 3 is a flow chart showing the overall overview of the interactive media advertising method according to the present invention

4 is a flowchart illustrating an advertisement generation step and an arbitrary movement step of the interactive media advertisement method according to the present invention.

5 is a flowchart illustrating an instantaneous advertisement stage and an advertisement extinction stage of the interactive media advertisement method according to the present invention.

6 is a flowchart illustrating a cumulative window of an interactive media advertisement method according to the present invention.

7 is a flowchart illustrating a banner advertisement step of the instant advertisement step of the interactive media advertising method according to the present invention.

* Explanation of drawing symbols

10: ad server 12: CPU

14: RAM 16: ROM

20: advertising database 30: content provider

40: client

In order to achieve the above object, in a two-way media advertising method for advertising by using a network to the window window of the browser or a window having a similar function to enable the two-way communication between the server and the client, other than the mainframe or mainframe of the window An advertisement generation step of generating at least one advertisement image of at least one company in a region of the at least one region; An arbitrary moving step of moving one or more advertisement images of one or more companies in an arbitrary path in the main frame or an area other than the main frame of the window; When the user clicks on any one of the advertisement images moving through the arbitrary space by using a mouse pointer, the advertisement stage of the advertisement of the specific company, the specific arbitrary information, or a certain sound appears for a predetermined time and disappears; And an interactive media advertisement method having an advertisement extinction step by moving to an existing homepage or an existing state after an instant advertisement.

In addition, the present invention comprises the steps of accumulating and storing certain information about the executed advertisement in the accumulation window of the server or client; Moving to the cumulative window once the cumulative window is clicked; And displaying a banner advertisement or any information about the advertisement in the cumulative window.

In another aspect, the present invention relates to an advertising method for interactive media advertising using a network in a window window of a browser that enables two-way communication between a server and a client or a window having a similar function. Accumulating and storing certain information in the accumulation window of a server or a client; Moving to the cumulative window once the cumulative window is clicked; And displaying a banner advertisement or any information about the advertisement in the cumulative window.

In addition, the present invention may be a media capable of two-way communication or the two-way media is the Internet network or Web TV network.

In addition, in the present invention, the space in which the advertisement image moves may be part of a limited space of the main frame.

In addition, the present invention, even if the size of the web page displayed in the window window of the browser or a window having a similar function is larger than the size of the main frame, even if using the horizontal movement line or vertical movement line, the main frame The advertisement image of the web page disappeared from can be maintained in the mainframe.

In addition, the present invention, the arbitrary information and the banner advertisement the moment by changing the color or form of any information or banner advertisement and any information or banner advertisement that did not execute the instant advertisement step or the moving step, the color or form It may further have a running / non-execution display step of displaying whether the advertising step and the moving step is executed or not.

In addition, the present invention, when clicking the banner advertisement of the cumulative window, the mobile step of moving to a hyperlinked site with the banner advertisement; When the user clicks on any of the information on the cumulative window, the advertisement information of a specific company, any particular information or a certain sound, fragrance, vibration may appear and disappear for a certain time, and may further have a moving step of moving back to the main window.

In another aspect, the present invention is a two-way media advertising method for advertising by using a network to the window window of the browser or a window having a similar function to enable two-way communication between the server and the client, the client connection step of connecting to the server ; An advertisement transmitting step of transmitting the advertisement program to the client in the advertisement database of the server; Generating an advertisement representing one or more banner advertisements in the mainframe or any area other than the mainframe of the client interface; An arbitrary moving step of moving one or more banner advertisements in an arbitrary space in an arbitrary path; A moving step of moving to a hyperlinked site when a user clicks on any one of the banner advertisements moving through a certain space by using a mouse pointer or a similarly operated pointer; An advertisement step in which advertisement information of a specific company, any particular information or constant sound, fragrance, and vibration appear and disappear in an area other than the mainframe during a loading time of moving to a site; And an advertisement extinction step in which an advertisement is extinguished when the movement is completed.

In another aspect, the present invention is the title bar, the menu bar, the standard bar, the address bar, the link portion, or the vertical portion of the upper portion of the upper portion of the browser window window or a window function similar to the browser It may be a movement bar, a horizontal movement bar at the bottom, a status bar, a state part, or any area outside the frame.

Preferred configurations and various embodiments of the invention can be more clearly understood from the description of the claims and the following detailed description.

Hereinafter, the present invention will be described in more detail with reference to the accompanying drawings.

1 is a schematic diagram of a system implementing the interactive media advertising method according to the present invention.

The system consists of an advertisement database 20, a content provider 30, and a client 40 based on an advertisement server 10 of an interactive media advertising method. Has a configuration that connects to the communication network. The client 40 connects to the content provider 30 and the content provider 30 requests an advertisement from the connected advertisement server 10. The advertisement database 20 of the advertisement server 10 transmits the advertisement program together with the cumulative window program through the advertisement server 10 and the content provider 20 to generate and move the advertisement in the client 40 interface. Branch is executed. When the client 40 clicks on the mobile advertisement, the mobile advertisement disappears, and the advertisement server 10 and the content provider 30 transmit the instant advertisement program transmitted from the advertisement database 20 of the advertisement server 10. The client 40 executes the momentary advertisement. After the instant advertisement accumulates advertisement information or links related to the instant advertisement in the cumulative window.

2 is a schematic diagram showing an advertisement server of an interactive media advertisement method according to the present invention.

The main server 10 is connected to the content provider 30 and the advertisement database 20, and is composed of a system constituting a server such as a CPU 12, a RAM 14, a ROM 16, and the like.

3 is a flowchart showing an overall overview of an interactive media advertising method according to the present invention.

Interactive media advertising method according to the present invention has the following procedure.

(1) the client 40 is connected to the server through the client interface (S100).

(2) the advertisement transmission step (S200) of transmitting the advertisement program to the client 40 in the advertisement database 20 of the advertisement server 10.

(3) Ad generation step (S300) representing one or more advertisement images in the main frame or any area other than the main frame of the interface of the client 40.

(4) a random movement step of moving one or more advertisement images in an arbitrary space in an arbitrary path (S400).

(5) When clicking on any one of the advertisement images moving in the arbitrary space by using a mouse pointer or a similarly operated pointer, advertisement information of a specific company, certain arbitrary information or a constant sound, aroma, and vibration are constant. The moment the ad appears and disappears during the time (S500).

(6) After the momentary advertising disappears, go to the existing homepage or existing state, the advertisement extinction step (S600).

(7) accumulating and storing certain information on the executed instant advertisement in the cumulative window of the server or the client 40 (S700).

(8) Once the cumulative window is clicked, it is moved to the cumulative window once (S800).

(9) When the banner advertisement of the cumulative window is clicked, a moving step of moving to the hyperlinked site with the banner advertisement (S900).

The flowchart of FIG. 4 shows the flow of a more detailed procedure of each step of FIG.

4 is a flowchart illustrating an advertisement generation step and an arbitrary movement step.

The advertisement image received from the advertisement database 20 of the advertisement server 10 is visualized on the client 40 interface (S302). When the advertisement image is visualized in the interface of the client 40, the advertisement image is moved in an arbitrary movement direction every time (S304). The movement to any path may not be moving, there may be a certain path of movement, or it may not exist. If the advertisement moving in the interface of the client 40 exists in a position outside the designated region (S306), the advertisement is moved into the designated region (S308). The position of the advertisement moving in the client's interface is moved in an arbitrary movement direction (S304). If the client does not click using a mouse pointer or similarly operated pointer (S310), an arbitrary number of advertisement images are generated (S312). The generation of any number of advertisement images includes the possibility of not generating an advertisement image and the possibility of limiting the number of advertisement images. When the advertisement image is generated (S312), the process returns to the step of moving the advertisement every time in the interface of the client 40 (S304).

The flowchart of FIG. 5 shows the flow of a more detailed procedure of each step of FIG.

5 is a flowchart for explaining the instantaneous advertisement stage and the advertisement extinction stage.

The client 40 clicks on an advertisement using a mouse pointer or a pointer that operates similarly to one or more advertisement images moving in an arbitrary path in an arbitrary region (S310). When the advertisement image is clicked on, the movement of the advertisement image dynamically moving in the random movement step in the interface of the client 40 is stopped (S502). If the movement is stopped, the advertisement image of the arbitrary movement step is destroyed in the interface of the client 40 (S504). When the advertisement image is extinguished in the interface of the client 40, the voice advertisement file received from the advertisement database 20 of the advertisement server 10 is executed (S506). While executing the voice advertisement file, a video advertisement to change the image of the advertisement is executed by executing the image advertisement file received from the advertisement database 20 of the advertisement server 10 in the client interface (S508). In addition to voice ads and image video ads, you can also advertise other formats. In the advertisement of the addition method, if the feel mouse that can sense the shape on the Internet to the client PC, the mouse can be operated to symbolize the shape. For example, if the advertisement contains an earthquake, the mouse may vibrate to shape the earthquake so that the client feels the earthquake. In addition, the company's advertisements may cause aroma when the client PC has a built-in ability to feel aroma. For example, if a particular perfume is used as an advertisement, a perfume PC may be made to emit to the client PC that has a function of emitting the perfume. When the image advertisement and the voice advertisement are executed in the interface of the client 40, the advertisement is automatically extinguished (S510). When the advertisement expires, the client 40 moves to the existing home page or the existing state (S512).

The flowchart of FIG. 6 shows the flow of a more detailed procedure of each step of FIG.

6 is a flowchart for explaining a cumulative window.

The instant advertisement is terminated at the interface of the client 40 (S702). The advertisement information or banner advertisement of the executed instant advertisement is classified and stored in the cumulative window (S704). When the client 40 clicks a button for opening the cumulative window or the cumulative window by using a mouse pointer or a similarly operated pointer (S706), the advertisement information or banner advertisement stored in the cumulative window is displayed on the interface of the client 40. Displayed in a certain order or in an arbitrary order (S708), if it is not clicked, it ends. When the client 40 clicks on the banner advertisement of the cumulative window using a mouse pointer or a similarly operated pointer (S710), the client 40 moves the client 40 to a link related to the clicked banner advertisement in the interface of the client 40. If it is not clicked (S714), the cumulative window is closed and finished (S712). If the cumulative window is not closed, the process moves back to displaying the advertisement information or the banner advertisement in the cumulative window again (S708). The cumulative window may be interpreted as a new advertisement method by combining with an arbitrary advertisement.

7 is a flowchart illustrating a banner advertisement step of the instant advertisement step of the interactive media advertisement method according to the present invention.

When the client 40 connects to the server 10 and executes an advertisement and clicks on an advertisement image that is randomly moved, the advertisement image is a banner advertisement (S1002). The client 40 moves to a hyperlinked site with the banner advertisement (S1004). The voice advertisement file transmitted from the server is executed during the loading time moving to the site (S1006), and the video image advertisement file transmitted from the server is executed in an area other than the main frame (S1008). When the movement to the site is completed (S1010), the advertisement disappears (S1012).

The interactive media advertising method according to the present invention has been described above with reference to embodiments, but the present invention is not limited thereto.

As described above, the interactive media advertising method according to the present invention can maximize the advertising effect because the advertising form is flexible.

In addition, the interactive media advertising method according to the present invention can promote the user's convenience by instantaneously advertising and disappearing.

In addition, the interactive media advertising method according to the present invention can maximize the advertising effect by providing an advertisement through auditory, olfactory, and tactile as well as visual effects at the time of instant advertisement.

In addition, the interactive media advertising method according to the present invention can advertise in an area other than the main frame of the window window of the browser.

In addition, the interactive media advertising method according to the present invention can maintain the advertisement contents of the page disappeared from the main frame even when moving using a horizontal or vertical movement line because the size of the page on which the advertisement is displayed is larger than the size of the main frame.

In addition, the interactive media advertising method according to the present invention can maintain the announcement contents of the previous page when moving to another page or another site or homepage on the Internet.

In addition, the interactive media advertising method according to the present invention has the function to extinguish the advertisement has the effect that the user has a choice of advertising.

In addition, the interactive media advertising method according to the present invention has the effect of increasing the advertising revenue of the online company as a result of high advertising effect and a different area from other ads, thereby increasing the profitability of the online company.

In addition, the interactive media advertising method according to the present invention has an effect of providing a high advertising effect to the advertiser and promote the purchase of a product or use of a service by using an advertisement having a high advertising effect.

In addition, the interactive media advertising method according to the present invention has an effect that allows an internet user to use the Internet service for free or low price by providing a profitable advertising revenue model of the online company.

Claims (12)

In a two-way media advertising method for advertising by using a network in the window window of the browser or a window having a similar function to enable two-way communication between the server and the client, A connection step of the client connecting to the server; An advertisement transmitting step of transmitting the advertisement program to the client in the advertisement database of the server; An advertisement generating step of displaying one or more advertisement images in a main frame or an arbitrary area other than the main frame of the client interface; An arbitrary moving step of moving one or more advertisement images in an arbitrary space in an arbitrary path; When clicking on any one of the advertisement images moving through the arbitrary space using a mouse pointer or a similarly operated pointer, advertisement information of a specific company, certain random information, or a certain sound, aroma, and vibration appeared for a certain time. Disappearing moment advertising step; And Interactive media advertising method having the extinction stage of the advertisement by moving to the existing homepage or the existing state after the instant advertisement. The method of claim 1, The interactive media is an internet network, a web TV network or similarly interactive media advertising method, characterized in that the media capable of two-way communication. The method of claim 1, Interactive space advertising method, characterized in that the space where the advertisement image is moved is a limited space of the main frame. The method of claim 1, When the size of the web page displayed in the window window of the browser or a window having a similar function is larger than the size of the main frame, the web disappears from the main frame even if the web page is moved using the horizontal scroll line or the vertical scroll line. Interactive media advertising method characterized in that to maintain the advertisement image of the page on the mainframe. The method of claim 1, The area other than the main frame may be a title bar, a menu bar, a standard button, an address bar, a link part, or a vertical movement bar of a break part of a browser window window or a similar function window. And a horizontal movement bar at a lower portion, a status bar, a state portion, or an arbitrary area outside the frame. The method according to any one of claims 1 to 5, Accumulating and storing certain information about the executed advertisement in the cumulative window of a server or a client; Moving to the cumulative window once the cumulative window is clicked; And And displaying a banner advertisement or arbitrary information about the advertisement in the cumulative window. The method of claim 5, The random information and banner advertisement may be performed by varying the color or form of the instant advertisement stage or any information or banner advertisement which has executed the moving step or the state of any information or banner advertisement which has not been executed. Interactive media advertising method further comprising the execution / non-execution display step of displaying whether or not the movement step. In a two-way media advertising method for advertising by using a network to the window window of the browser or a window having a similar function to enable two-way communication between the server and the client, the predetermined information about the advertisement of any type of server or client Accumulating and storing in a cumulative window; Moving to the cumulative window once the cumulative window is clicked; And And displaying a banner advertisement or any information about the advertisement in the cumulative window. The method according to claim 5 or 8, Moving to a site hyperlinked with the banner advertisement when the banner advertisement of the cumulative window is clicked; or When the user clicks on any of the information in the cumulative window, the advertisement information of a certain company, a certain random information or a certain sound, fragrance, and vibration appear for a certain time and disappear, and further have a moving step of moving back to the main window. Way. The method according to claim 5 or 8, When the size of the web page displayed in the window window of the browser or a window having a similar function is larger than the size of the main frame, the web disappears from the main frame even if the web page is moved using the horizontal scroll line or the vertical scroll line. And maintaining the cumulative window of the page in the mainframe. In a two-way media advertising method for advertising by using a network in the window window of the browser or a window having a similar function to enable two-way communication between the server and the client, A connection step of the client connecting to the server; An advertisement transmitting step of transmitting the advertisement program to the client in the advertisement database of the server; Generating an advertisement representing one or more banner advertisements in the mainframe or any area other than the mainframe of the client interface; An arbitrary moving step of moving one or more banner advertisements in an arbitrary space in an arbitrary path; A moving step of moving to a hyperlinked site when a user clicks on any one of the banner advertisements moving through a certain space by using a mouse pointer or a similarly operated pointer; An advertisement step in which advertisement information of a specific company, any particular information or constant sound, fragrance, and vibration appear and disappear in an area other than the mainframe during a loading time of moving to a site; And Interactive media advertising method having an advertisement extinction stage, the advertisement is destroyed when the movement is completed. The method of claim 11, The area other than the main frame may be a title bar, a menu bar, a standard button, an address bar, a link part, or a vertical movement bar of a break part of a browser window window or a similar function window. And a horizontal movement bar at a lower portion, a status bar, a state portion, or an arbitrary area outside the frame.