KR20010069964A - PPLProducts in PLacement Tool .omitted - Google Patents

Abstract

PURPOSE: A method for selling a product using a positive shopping marketing tool grafted into a PPL technique using an Internet moving picture is provided to arouse customers' interest by increasing the application to a moving picture manufactured, and by giving detailed information on all sorts of products and fixed mileages. CONSTITUTION: User information is inputted and confirmed(100). A moving picture is selected(110). A media screen, a PPL(Products in PLacement) product icon generation and accumulation tool, product detailed information and an electronic commerce tool are displayed(120). The moving picture is viewed(130). A product discounted by the mileages is purchased(140). An accumulation icon is clicked(150). Items of the electronic commerce are confirmed(160). The items of the electronic commerce is corrected and cancelled(170).

Description

A product sales method using an active shopping mall marketing tool combined with PPL (Products in PLacement) technique using internet video. {Omitted}

The present invention is the method of applying mileage to various products exposed to the video using the active shopping mall marketing tool combined with the PPL (Products in PLacement) technique using the Internet video product sales method that leads to the electronic commerce (E / C) on the web browser It is about.

In general, PPL shopping malls on-line sell goods using simply listing products and product information, or videos are operated in the form of passive concepts such as movie trailers or re-broadcasting dramas. As a result, PPL sponsored products have not been able to stimulate consumer's desire to consume as they are unknowingly passed by. In addition, the delivery of goods purchased in a shopping mall is a burden on netizens or shopping malls because there is a price of a product or a separate charge.

This conventional method has the disadvantage that the general netizens fall into a passive media audience and flow in one direction.

The technical problem to be achieved by the present invention is to provide a more efficient and active system and operating sales method through a product sales method using an active shopping mall marketing tool combined with the PPL (Products in PLacement) technique using the Internet video.

1 is a system for providing a product selling method using an active shopping mall marketing tool combined with a PPL (Products in PLacement) technique using the Internet video according to the present invention.

2 is a flowchart illustrating a product selling method using an active shopping mall marketing tool combined with a product in PLacement (PPL) technique using an internet video according to the present invention.

In order to achieve the present invention, netizens (users) select a video through inputting and confirming user information (subscription) on a specific Internet website, and the selected web browser includes a media screen window, a PPL product icon creation and accumulation tool, and product details. Information and e-commerce tools are displayed and displayed.

Here, the video is watched, the icon of the PPL product emitted by the CG (Computer Graphic) and the corresponding mileage are generated as the video progresses. At the same time, the detailed product information and the e-commerce appear to confirm the purchase. If you purchase something other than the information obtained through membership (card information, shipping address, etc.), you can purchase it at a discounted price by the mileage of the product on the same web browser, without changing to another window. By repeating the previous program by the progress of, and continues until the end of the video.

In addition, as soon as the video is finished, it goes to the e-commerce history confirmation page and finally ends through the steps of checking, modifying, delivering, and canceling the information. It can be picked up at a designated agent or dealer. The site operator notifies the recipient's personal information, product information, and whether the payment is made to the designated dealer or dealer.

It will be apparent to those skilled in the art that the present invention may be practiced without these specific details.

Hereinafter, the present invention will be described in more detail with reference to the accompanying drawings.

1 is a conceptual diagram of an active shopping mall marketing tool product selling method providing system combined with a product in PLace (PPL) technique using the Internet video according to the present invention.

Netizen 10 is connected to the Internet site web browser 20 receives the information of the operating program 40 (video, mileage, various DB, e-commerce) of the web server 30 to show in the web browser tool 20 Netizens (10) is a product sales method providing system to facilitate the purchase or sale of goods.

FIG. 2 is a flowchart illustrating a product selling method using an active shopping mall marketing tool combined with a product in PLacement (PPL) technique using an internet video in the system. An embodiment of the present invention will be described in detail with reference to FIGS. 1 and 2.

First, the netizen 10 accesses the web site 20 of the internet site and registers (enter and confirm user information) 100 to select a video from the web browser 20, and then the web browser 20 Media screen, PPL product icon generation and accumulation tool, product detailed information and e-commerce tool display 120, the video is extracted by the web server 30 operating program 40 to watch the video 130 Web browser (20) PPL product emission (CG work) and PPL product icon creation and cumulative tools, product details, mileage provision, electronic commerce (card information, shipping destination, etc.) tools on the screen (140) If, or if the purchase is not made, even if the cumulative icon click (150), step 140 is repeated until the video is finished. And when the end proceeds to step (160) to complete the video viewing and check the e-commerce history. Check the information obtained in the information (100) and (140) obtained through the membership. According to the selection of the netizen in step 140, the delivery determines logistics (courier service, etc.) or direct receipt (designated agent or dealer), and in step 160, the agent selects a designated agency or dealer to receive the goods. .

In step (170), the e-commerce details can be modified and canceled, and ends through step (160) or step (170).

The site operator notifies the recipient's personal information, product information, and whether the payment is made to the designated dealer or dealer.

According to the present invention, while enjoying the video over the Internet at the same time to increase the usability of existing or purposely made video (movie, drama, show, music video, CF, etc.) to the detailed information and appearance products of various products By giving a certain amount of mileage for the customer, it stimulates curiosity and desire for purchase, while commerce is continued through ONE-STOP on the same web browser to receive mileage for the product. At the same time, netizens can receive additional purchases and advertisements as the netizens visit the store with the effect of reducing the logistics cost of the company.

Claims (1)

In the method of selling products using an active shopping mall marketing tool combined with the product in PLacement (PPL) technique using internet video. When a PPL product is displayed while watching an internet video, a product icon is created and accumulated at the same time as the product is emitted by the CG. And how to receive goods at designated stores (agents, dealers, etc.) in accordance with the system and PPL product sponsors.