KR20010069042A - Internet User Oriented Slective Information Providing Method - Google Patents

Abstract

PURPOSE: A method for displaying selective information designated to a user being connected to the Internet is provided to enhance an efficiency of information transmission by constructing a site for outputting different contents to a plurality of users, respectively, at the same web site. CONSTITUTION: If a user connects to a web site by operating a web browser(1), the user is identified whether the user is a member or not(2). If the user is not a member, the member's information is stored in a database(3). All information of the member is extracted from the database(4). A user's interesting field in current is decided based on the extracted information using an artificial intelligence engine(5). Information related to the decided filed is extracted from the database and the information is allocated properly in a homepage frame(6). The allocated frame is transmitted to a connector browser and outputs the frame on a screen(7). Statistical data of the user's information of the interesting field is updated periodically by recording the connector's serious works in the database(8).

Description

Selective Information Display Method Specific to Internet Accessor {Internet User Oriented Slective Information Providing Method}

The present invention is to provide information specialized for each accessor rather than information provider-oriented information in the method for providing information to the accessor on the Internet. The prior art has been a one-sided information provision that only receives fixed information created by an information provider regardless of who connects. The visitor must receive a lot of information from the information provider regardless of his or her will and must find what he needs. The present invention relates to a method for minimizing the indiscriminate transmission of information that is not necessary and to convey only appropriate information.

When the visitor accesses the site to which the present invention is applied, the user's identity is checked and the basic information, the reasoning information, and the activity record in the past are checked in the database to determine the priority of the information that the visitor may be most interested in. It is a way to organize and show the screen in order of the highest information.

Technical aspects to be implemented by the present invention are three steps.

The first is building a database of accessors. First-time users enter basic information such as gender, age, occupation, hobbies, specialties, and interests and store them in the database. In the case of the same person who reconnects afterwards, the work history of the site is recorded in the database and used to identify the main activity. The second technical challenge is artificial intelligence, which combines the accessor's information recorded in the database with the reasoning information of the person's personality, fortune telling, and key, to probabilistically calculate the area of interest for the visitor. The final task is the technology that organizes the user-specific information focused on the visitor's browser and outputs it to the visitor's browser.

1 shows the steps in which the invention is processed.

Hereinafter, described in detail by the accompanying drawings as follows.

1 shows a series of processes in which the present invention is implemented.

When a user runs a web browser and accesses a web site on which the present invention is implemented, (1) user confirmation is performed (2). If the visitor is the first person to access the site, that is, the non-member, the member registration screen is displayed and the basic information of the visitor is input and recorded in the database (3) and (5). If the accessor is an existing member in step (2), all information about the accessor is extracted from the database (4). Based on the information input in step (3) or the information extracted in step (4), an AI engine is used to determine the area that the accessor is most interested in (5). Providing information belonging to the field determined in this way is extracted into a database and appropriately arranged according to a given home page frame (6). The frame thus arranged is transmitted to the visitor browser and displayed on the screen (7). The database then records a set of actions performed by the visitor on the website, continuously maintaining statistical data on the areas of activity (8).

In this way, the website created in the related art has been provided with the same uniform content regardless of the visitor in the conventional Internet information display method. However, the website implemented by the present invention provides a site that provides the visitor with the highest probability of information. Can be configured.

As described above, the present invention enables the construction of a dynamic site that outputs different contents for each accessor accessing the same web site, thereby providing information specific to the user rather than an information provider. It can dramatically improve the efficiency of the. When the present invention is applied to the advertisement, the advertiser can select a category that the advertiser wants to advertise, and target the target advertisement only for the class, and the same product. Depending on the class of viewing the advertisement, it can show the advertisement produced from different angles, which can double the advertising effect. In terms of access users, the contents of their current areas of interest are given priority and there is not much unnecessary information, so they always remain as sites of interest.

Claims (1)

In the method of advertising or providing information through the Internet browser screen, the user's interests are judged according to the person who is connected, and the advertisement objects or information of the corresponding fields are dynamically created in order of the highest interest. How to display the information you pass.