KR20010051147A - A selective data transmission method for portable personal communication terminal and processing method of electronic coupon and electronic lottery ticket using the same - Google Patents

Abstract

PURPOSE: A method for selectively transceiving data in a personal communication system and a method for processing electronic coupons and electronic lottery tickets using thereof are provided to transmit and receive selected information with a selected personal communication system by making a sender appoint a receiver or making the receiver appoint the contents of information to be received. CONSTITUTION: A receiver, receiving an electronic coupon or an electronic lottery ticket through his portable terminal, shows it to the sender side or the associated store. the sender side detects the portable phone's ID using an electro-mechanical processing device and sends it to the related communication company's server. The sender side accesses the receiver's portable terminal again so that the portable terminal can transmit the ID of the electronic coupon or the electronic lottery ticket to the processing device. In the case of the electronic coupon, the processing device executes discount processing for the goods or service of the store. For the electronic lottery ticket, the processing device confirms a result of winning.

Description

Selective data transmission / reception method of personal mobile communication device and electronic coupon and electronic lottery processing method using the same

The present invention relates to a method for selectively transmitting and receiving data of a personal mobile communication device, and an electronic coupon and a lottery processing method using the same. Particularly, the present invention transmits data only to a personal mobile communication device previously selected for each property by a sender or preselected for each property by a recipient. It relates to a method of setting only to receive data, and in particular a method of processing an electronic coupon and electronic lottery using the same.

In general, the most basic configuration of a personal mobile communication device is a pager called a beep. Such a pager has a built-in data transmission / reception function such as a text transmission / reception function even if it is a simple function, and thus it is possible to transfer a simple telephone number, a short message, a voice message, and the like. In recent years, such functions are being utilized to provide advertisements or coupons for an unspecified number of people or to provide lottery tickets or other information such as weather and news on a regular basis.

The activation of various information services as described above is not limited to a pager, and a text transmission / reception function is carried out by a person possessing and carrying a name or a transmission / reception format such as a mobile phone, a mobile phone, a PCS or an IMT personal mobile communication device. In all devices that can take advantage of such information services such as advertising is common.

1 is a schematic diagram of an information delivery system using a personal mobile communication device. The information transfer process is sent by a sender such as an advertiser to a SMS processing device directly through a server of a telecommunication company that performs a service related to the connection of the personal mobile communication device to a recipient's personal mobile communication device via an exchange and a base station. Information is the process of conveying. In general, the transfer of information is accomplished by the sender asking the telecommunications company to send data of a certain content to the recipient. Here, the sender is a person who decides the contents of the data to be transmitted, such as an advertiser, a coupon provider, a lottery seller, or another information provider (IP), and requests it to a telecommunication company.The recipient is a pager, a mobile phone, a mobile phone, a PCS, an IMT terminal device, etc. Regardless of the name, it refers to a person who receives information with a communication terminal (hereinafter referred to as "personal portable communication device") that can carry and communicate with an individual while carrying the data. It includes all types of data such as text, sound, and images that include all data that is used immediately, and data that must be subjected to a series of post-processing procedures after receiving the electronic coupon, lottery ticket, etc. It is a concept.

The distribution or delivery of such information for free is a very desirable aspect. In particular, there was a problem in that the industrial structure that some people in the distribution process could take advantage of by distributing the goods with the distortion of the price information of the goods by monopolizing the information by a few people. This phenomenon is improving somewhat by smooth distribution.

But behind that, unexpected side effects of mass distribution of information are also pointed out. One of them is whether the right information is delivered in the right state or amount to the right person at the right time. In other words, in the past, when a sender requested transmission of data to a telecommunication company, the telecommunication company immediately transmitted all unspecified multiple recipients who subscribed to the telecommunication company simultaneously without any restriction.

However, in the conventional method, the content and type of data to be transmitted are already determined (for example, an advertisement or a discount coupon containing bargain information of department stores in Daegu), and the content mainly assumes a specific consumer or demand floor, that is, a recipient. As this is determined (e.g., residents of Daegu), even if such data is received by a recipient who does not need the data (e.g., residents of Seoul), the sender's desired effect (e.g., increased sales due to purchase) is extremely low. There was a problem of low. In this case, the sender pays the cost of transmitting data to all subscribers of the telecommunications company, but the cost of the transmission is too much because the effect of the transmission can be expected from only a part of the subscribers.

On the contrary, the recipients receive too much information that is not necessary for them. Therefore, in the flood of information, all of them need to be checked and discarded. In this respect, it is a uniform target for an unspecified number of people. Mass information is regarded as a kind of pollution rather than a gain in information acquisition. Therefore, there is a problem that obstructs the prompt acquisition of essential information.

And the problem caused by the transmission and reception of such uniform information was the same in the case of an electronic coupon or electronic lottery. However, unlike the case where the data such as advertisement, weather, exchange rate, and news are used as it is, the electronic coupon or electronic lottery is presented to the sender or the corresponding branch after receiving it. It is characterized by the fact that confirmation work takes place.

However, in the related art, the received electronic coupon or lottery ticket was presented to the sender or the corresponding branch office while showing the screen directly in the state received by the personal mobile communication device, or the printed electronic paper or lottery ticket was shown as the paper output. The insider checked this with the naked eye. Afterwards, the process of discounting the use of goods or services due to coupons or paying the winnings of the lottery was manually processed. After that, the process of issuing receipts was also processed manually. In case that the recipient wants to manage the recipient as a future customer, the information provided by the recipient directly by dictation or by using a separate membership form or questionnaire form may be used even when the customer's information is stored. The sender was inputting and storing the data, and later used the customer management. It was going.

However, there was a problem in that the paper output as shown above to encourage the waste of paper and waste unnecessary time, while the method of visually confirming this in the form of a screen or paper is very inaccurate while electronic coupons or lotteries Because of the extremely easy copying, there was a problem that there is a possibility of misconduct, and therefore, the sender of an electronic coupon or lottery calculates the price considering the loss caused by such misconduct, resulting in economic distortion. Such misconduct caused a difference in the calculation of the amount of issuance between the issuer of the electronic coupon or the lottery and the telecommunications company delivering the lottery.The process of discounting the use of goods or services due to the coupon or paying the lottery And then manually process the receipt. Therefore, there is a problem that it takes a lot of time and there is a possibility of incorrect data input, and the sender side manually processes even if the customer information is stored to manage the recipient as a future customer. Has a problem that it is very inconvenient because the general information such as address, name, age, etc. must be repeatedly entered every company, and from the point of view of the sender, it is impossible to update the frequently changed information such as address and phone number. There was this.

Accordingly, the present invention has been made to solve the problems of the conventional method as described above, and the selected personal mobile communication device is selected by specifying a target recipient at the sender or specifying contents of target information to be received at the receiver. The present invention provides a method for selectively transmitting and receiving a personal mobile communication device configured to transmit and receive only selected information, and to provide a method for processing a received electronic coupon and an electronic lottery using the same.

1 is a block diagram of a system in which the method of the present invention is used;

2 is a flowchart of the sorting operation by the recipient setting set in the personal mobile communication device;

3 is a flowchart of the sorting operation by the sender setting input to the server of the telecommunication company,

4 is an exemplary view of reception setting;

5 is an advertisement selection block diagram according to the current position;

6 is a processing flowchart of an electronic coupon and an electronic lottery ticket,

7 is a flowchart of one embodiment of receipt issuance processing;

8 is a flowchart of another embodiment of a receipt issuing process.

In order to achieve the above technical problem, a method of selectively transmitting and receiving data of a personal mobile communication device of the present invention basically provides a method of selectively transmitting and receiving data in a personal mobile communication device, the attribute of data being the object of transmission and the source of transmission. A first step of specifying an attribute of a sender, an attribute of a recipient as a destination of the transmission, a second step of storing the designated attribute, a third step of transmitting data from a sender side to a server of a telecommunication company, and And a fourth step in which only data designated as a destination of the transmission in the server of the telecommunication company is transmitted only to a recipient designated as a destination of the transmission.

Here, the sender may designate the attribute of the data and the receiver of the first step, and the sender may specify the attribute of the data and the sender.

Here, after the sender designates the attribute of the data of the first stage and the attribute of the recipient, the second stage of storage may be stored in a database provided by the sender on the server of the telecommunication company, and the attribute of the data and the attribute of the sender. After the designation of the recipient side, the storage of the second step may be stored in a database provided in the server of the communication company.

In addition, after the sender designates the attribute of the data of the first stage and the attribute of the recipient, the storing of the second stage may be stored in the header portion of the data transmitted by the sender, and the attribute of the data and the attribute of the sender may be stored. The storage of the second stage after the designation by the recipient side can be stored in the storage device of the personal mobile communication device by the recipient side.

Here, the data to be transmitted is a concept that includes all types of data such as texts, pictures, videos, and sounds including advertisements, information, electronic coupons or electronic lotteries. By the way, the electronic coupon or the electronic lottery may have a unique number for each transmitted to each recipient.

Meanwhile, the electronic coupon and lottery processing method using the selective data transmission / reception method of the personal mobile communication device of the present invention basically has a microprocessor, a memory device, and an antenna, so that the conventional base station has a unique number of the personal mobile communication device in its jurisdiction. By using the device to find out the unique number of the personal mobile communication device is driven in the same way as the method of finding out, using the selective data transmission and reception method of the personal mobile communication device of the present invention, the recipient side includes the unique number A first step of receiving the electronic coupon or the electronic lottery ticket to the personal mobile communication device, a second step of the recipient side presenting the personal mobile communication device to the processing device of the sender side, A third step of detecting the unique number of the personal mobile communication device and automatically transmitting it to the server of the telecommunication company; A fourth step of the processing device detecting the unique number of the electronic coupon or the electronic lottery ticket; and a fifth step of the processing device of the sender confirming the authenticity of the personal mobile communication device and the electronic coupon or the electronic lottery ticket based on the unique numbers. Step 6, if it is determined that the counterfeit is not forgery at step 6, discounting the fare according to a predetermined requirement of the coupon or processing the payment of the lottery winnings according to the winning of the lottery, and the goods or services related to the coupon. The seventh step of issuing a receipt for the amount excluding the discount amount of the coupon from the rate of the coupon or a receipt for the issuance of the lottery prize, and the sender automatically receives the personal information of the recipient from the server of the telecommunication company and processes the sender. And an eighth step of storing the information in the device and a ninth step of managing the customer by using the stored personal information. The.

Here, when the receipt issuance processing in the seventh step, the receipt is not issued on paper, but the contents can be transmitted to the recipient to be stored in a storage device in the personal mobile communication device, or the contents can be received via the server of the communication company. Transmitting to the server of the management company, the processing apparatus of the sender side as the sender of the selective data transmission / reception method of the personal mobile communication device of the present invention, and the server of the receipt management company as the recipient thereof; By setting the contents of the receipt as can be used to selectively transmit and receive data of the personal mobile communication device of the present invention.

In addition, when receiving the personal information of the recipient of the eighth step, the contents are transmitted to the processing apparatus of the sender via the server of the telecommunication company, and in the selective data transmission / reception method of the personal mobile communication device of the present invention. Set the server of the telecommunication company as a sender, the processing apparatus of the sender side as the recipient, and the personal information of the recipient as the data to be transmitted to use the selective data transmission / reception method of the personal mobile communication device of the present invention. Can be.

Hereinafter, the present invention having the configuration as described above will be described in more detail.

First, in the selective data transmission / reception method of the personal mobile communication device of the present invention, the sender may only store the properties of the recipient and the data that the sender wants to transmit in advance, or the sender and the data of the data that the receiver wants to receive. Alternatively, the above two operations may be performed at the same time, and the sender may store the attributes of the recipient and the data to be transmitted in advance, and the receiver may store the attributes of the sender and the data to be received. That is, it is sufficient if any one or more of the sender side or the receiver side make desired settings.

In this case, the attributes of the recipients to be pre-specified by the sender may be, for example, time, region, gender, age, current location, marital status, and the like. The attributes of the data may include, for example, advertisements and coupons. And for-profit information such as lottery tickets and non-profit information such as weather and exchange rates.

In addition, the attribute of the sender who wants to receive in advance designated by the recipient side may include, for example, a store location, a price, a transportation, a discount rate, and the like. For-profit information, and non-profit information such as weather and exchange rates.

Where the sender stores the attribute may be a header part attached to the data to be transmitted, or may be a sender management database provided in a server of a telecommunication company. On the other hand, the place where the recipient stores the attribute may be a memory or other magnetic storage device provided in the recipient's personal mobile communication device in advance, or may be a recipient management database provided in the server of the telecommunication company. .

4 is an exemplary diagram of reception setting.

For example, if the recipient's personal mobile device has a new menu such as data or message subject, type setting, region setting, gender, age setting, etc. Check only the sport and car of your car and leave the rest clear. In addition, if you want to receive only if the publication place of advertisements or coupons, such as Seoul Gwanak-gu and Gangnam-gu, you can specify Seoul in the regional setting menu, then check only Gwanak-gu and Gangnam-gu, and delete the rest. In addition, if the gender and age settings are set to 20 males, an advertisement (for example, women's socks) or a coupon (for example, a sanitary napkin discount coupon) that is not suitable for such a person will not be received. You can also check the Weather menu to receive weather information and the Link menu to associate it with local information.

A data structure for designating a desired transmission or reception target of a sender and a recipient management database storing the above setting items is shown in Table 1 below.

ID time area gender age Current location Marital Status Local alarm 5pm Seoul Gangnam south 26 years old Seoul Jongno single

Fields stored in Table 1 include ID, time, region, gender, age, current location, marital status, ..., but are not limited thereto. Naturally, all the data needed to specify the desired sender can be added or deleted from the database.

In this case, the ID field may be a sufficient number of character fields required to specify the sender or the recipient's subject, and the time field is used to specify the desired time for transmitting and receiving data, that is, up to the minute unit when applying the 24-hour clock. In this case, a four-digit numeric field is sufficient, and the area field is for specifying the residence of the person who wants to transfer the data. , The gender field is enough to distinguish between men and women, so a one-byte logical field is sufficient, and an age is as many as three numeric fields, and the current location field is the area where the personal mobile communication device holder is currently located, It's just about 10 character fields, so The marital status field is sufficient as a single-byte logical field because it is possible to distinguish between a single and a single, and the local alarm field is the same as the local field because it sets to sound an alarm when the area is reached.

And the data structure that designates data of sender and recipient management database is shown in Table 2 below.

Advertising coupon Lottery ticket ... weather Exchange Rate ...

Fields stored in Table 2 include fields for specifying commercial information such as advertisements, cupoons, lotteries, ..., and fields for specifying non-profit information such as weather, exchange rate, ... The present invention is not limited thereto, and it is natural that all data necessary for specifying the data to be transmitted at the sender side or the data to be received at the receiver side can be added or deleted from the database.

Here, the advertisement field, as illustrated in FIG. 4, may store up to 5 characters when directly storing a simple and clear name that can accurately represent the characteristics of the advertisement, such as entertainment, sports, automobiles, real estate, restaurants, ... In case of allowing up to 10 character fields, it is enough to encode them one-to-one and store the code. In the case of encoding, even if it is classified as 100, it can be represented by 00 to 99, so it is a 2-digit number. If the field is not to be sent, or if you do not want to receive an advertisement, the display can be expressed, such as a null character or 00. In addition, in the coupon field, the type of the coupon is to be designated. Therefore, the same designation method may be used for a field having the same size as in the case of the advertisement. In the case of the lottery field, the same designation method may be used for a character or code field that can specify the type of the lottery in the same size field as in the case of the advertisement.

In addition, since the weather field specifies whether or not to receive detailed weather information such as sunny, cloudy, snowy probability 00%, non-probability 00%, ... etc., one-byte logical field is sufficient, and the currency field is US dollar, Japanese yen, When entering the sub-menus such as British pounds, ... etc., it is enough to display the amount of the foreign currency per KRW, so a five-digit field including a decimal point is sufficient. In the case of non-commercial information, if it is not transmitted or if it is not desired to receive it, a null character or 00 indicating this can be displayed.

The database configured to have the data structure as described above may be provided in a storage device of a personal mobile communication device or a server of a communication company, and may include a header part of data to be transmitted. In this case, the attribute of the data to be transmitted by the sender is stored in the database of the carrier's server or included in the header portion of the data to be transmitted, or by specifying the attribute of the data that the receiver wants to receive. In the case where the data is stored in the storage device or the database of the server of the telecommunication company or when the sender and the receiver have both performed the above storage or the like, the next step is performed.

Now, the sender sends the data to the server of the carrier. Here, only the above transmission operation is made almost the same as in the prior art. When the above transmission is completed, the process proceeds to the next step.

Now, it is a step of transmitting only the case in which the sender side or the receiver side matches the attribute stored in the server of the communication company to the personal mobile communication device.

Here, both the sender's settings and the recipient's settings have already been entered into the server of the telecommunication company, and the sender's data is also obtained. However, the contents stored only in the storage device of the recipient's personal mobile communication device are unknown. In this state, the server of the telecommunication company transmits the data only to the recipient corresponding to the case where the setting contents of the sender and the setting contents of the recipient match within the range of information they have. That is, since the setting contents of the recipient personal mobile communication device are not known yet, only the content stored in the server is selected or filtered and the transmission operation is performed. In this case, when there are no settings of the sender and the recipient stored in the server, the data is transmitted to all the recipients, and this transmission is the same as the conventional mass indiscriminate transmission.

However, even when such indiscriminate transmission is made, if the attribute setting is stored in the personal portable communication apparatus of the recipient side, unlike the conventional art, only the data of the sender corresponding to this content is received, and the rest is rejected.

EXAMPLE

FIG. 2 is a flowchart of the sorting operation by the recipient setting set in the personal mobile communication device, and FIG. 3 is a flowchart of the sorting operation by the sender setting input to the server of the telecommunication company.

For example, if a 25-year-old single man living in Gangnam-gu, Seoul is trying to buy a car to go to a picnic, this person is a recipient and activates the menu by pressing the menu or button on the personal mobile device, Information indicating "time", logical information indicating "Seoul Gangnam-gu" in the area field, "male" in the gender field, "25" years in the age field, and "unmarried" in the marital status field. In the field for designating the type of data, enter only "car" in the advertisement field and logical information meaning "receive" in the weather field. Suppose you store this setting only on your personal mobile device and not on the carrier's server.

On the other hand, if a car rental company that is located in Jongno-gu, Seoul, and wants to advertise in Seoul, it may select "car" only in the advertisement field and "wide Seoul" in the local field. Suppose you include this setting only in the header of the data, but not on the carrier's server.

In this state, when the rental car company requests an advertisement from a communication company, data is input to a server of the communication company. However, since there is no setting in the database, the data should be transmitted to all destinations that have selected "car" in the current advertisement field and "Seoul" in the local field.

However, since the destination designates "car" in the advertisement field and "Gangnam-gu, Seoul" in the local field, the data reaches this destination, so that only the desired information is obtained.

As another example, the current location of the personal mobile communication device is easily identified by a method known as cell tracking technology, as shown in the advertisement selection block diagram according to the current location of FIG. The location field may be automatically filled by a service provided by a telecommunication company even if it is not input separately. In other words, according to the coverage of the base station to which the personal mobile communication device belongs, the location of the personal mobile communication device holder can be known precisely in the case of Seoul.

Thus, for example, if a personal mobile communication device holder is a 25-year-old man and is located in Yeoksam-dong, Gangnam-gu, Seoul at 7:00 pm, the current location field will be automatically displayed as "Seoul Gangnam-gu" or "Seoul, Gangnam-gu Yeoksam-dong". will be. At this time, the sender, a nightclub located in Yeoksam-dong, Gangnam-gu, Seoul, sets the time field from "19:00" to "24:00", and designates the local and current location fields as "Yeoksam-dong, Gangnam-gu, Seoul." If you send a "nightclub discount electronic coupon" with a range from "20" to "30" age, it is delivered correctly unless the recipient checks otherwise reject the "nightclub" portion of the coupon menu This is to convey the right information to the right person.

However, in the case of such an electronic coupon or electronic lottery, it is not merely to receive and use data, but to present it to the sender later for processing. Therefore, it is necessary to process the subsequent procedure.

Hereinafter, the electronic coupon and the lottery processing method using the selective data transmission / reception method of the personal mobile communication device of the present invention will be described in detail.

6 is a flowchart of processing of an electronic coupon and an electronic lottery ticket.

First, as described above, even in the transmission or reception of an electronic coupon or an electronic lottery, more selective data can be received by using the selective data transmission / reception method of the personal mobile communication device of the present invention.

The recipient who has received the electronic coupon or electronic lottery ticket on the personal mobile communication device now visits the sender side or the corresponding branch office and presents the electronic coupon or electronic lottery ticket stored on the personal mobile communication device. At this time, in the prior art, it was necessary to print the paper or present the screen of the personal mobile communication device directly, and the sender side visually confirmed it. According to the present invention, the base station identifies the unique number of the personal mobile communication device. It operates with the same configuration and principle as the device, but uses the sender's mechanical and electronic processing device to find out the unique number of the personal mobile communication device and sends it to the server of the corresponding telecommunication company. In response to the preset sync signal connected to the personal mobile communication device, the personal mobile communication device is configured to transmit the unique number of the received electronic coupon or electronic lottery ticket to the processing device. Therefore, confirmation of accurate forgery is performed quickly, and the duplication of the electronic coupon or the electronic lottery becomes more difficult than before.

Thereafter, the processing apparatus combines these to discount the price of goods or services of the branch in the case of the electronic coupon, checks whether the lottery is won in the case of the electronic lottery, and issues the winnings in the case of winning.

In addition, the processing of receipts for receipt of the remaining amount of the discount or receipt of winnings is also automatically processed. Here, various methods can be assumed for the issuance process of receipt.

7 is a flowchart of one embodiment of receipt issuing processing, and FIG. 8 is a flowchart of another embodiment of receipt issuing processing.

First, when the receipt issuance processing, a receipt may not be issued on paper but the contents thereof may be transmitted to a recipient to be electronically stored in a storage device in the personal mobile communication device. In this case, in the year-end settlement or other tax calculation, the stored receipt data can be output on paper or settled by the automated processing device as described above.

Or send the contents of the receipt to the server of the receipt management company, which handles only receipt processing through the server of the communication company, and as a sender in the selective data transmission / reception method of the personal mobile communication device of the present invention. The processing apparatus on the side may be set to the server of the receipt management company as the recipient, and the receipt contents as the data to be transmitted to use the selective data transmission / reception method of the personal mobile communication device of the present invention. In this case, it can be processed collectively during the year-end settlement or other tax calculations, so that subsequent processing such as settlement work becomes quicker and easier.

In this case, when the processing apparatus receives the personal information of the recipient, the contents are transmitted to the processing apparatus of the sender via the server of the telecommunication company, and in the selective data transmission / reception method of the personal portable communication apparatus of the present invention. Set the server of the telecommunication company as a sender, the processing apparatus of the sender side as the recipient, and the personal information of the recipient as the data to be transmitted to use the selective data transmission / reception method of the personal mobile communication device of the present invention. Can be. This prevents redundant data from being input, and furthermore, even if the personal information of the recipient is changed, it can be configured to be immediately reflected in the processing device of the sender if only the data input to the server of the telecommunication company is changed. Aftercare becomes convenient.

When the selective data transmission / reception method of the personal mobile communication device of the present invention having the above-described configuration is applied, unlike the conventional method, only the recipient designated by the sender side or the data having the attribute specified by the receiver side are transmitted to the receiver side. Since there is an effect that the desired effect of the desired transmission is maximized, there is an effect that the transmission cost can be cheaper.

In addition, the recipients can quickly acquire only the information necessary for themselves, prevent information pollution, and contribute to industrial development by efficiently distributing information resources.

Therefore, since the appropriate information is delivered to the right person at the right time in the right state or quantity, the advertisement and the coupon have a great effect to promote the development of related industries by promoting the distribution of goods and the use of the service industry. In the case of information such as weather, exchange rate, and news through the promotion of related companies, there is a great effect to pursue the rationalization of life by helping to make appropriate decisions through the useful use of the information.

In addition, if the electronic coupon and the lottery processing method using the selective data transmission / reception method of the personal mobile communication device of the present invention are applied as described above, the effect of the desired transmission desired by the sender is maximized. In addition to being effective, the electronic coupon or lottery ticket can be presented to the sender or the relevant branch office by showing it directly to the sender or the sales office as it is received by the personal mobile communication device or by printing it out on paper. There is no need to save paper and time, and the sender can automatically check the receipt, the process of discounting the use of goods or services due to the coupon, the payment of the winnings of the lottery, as well as the process of issuing a receipt. As it can handle, prevention of illegal copy by accurate automatic confirmation, time of It is an excellent invention that has the effect of saving, optimizing prices, preventing friction between companies, preventing repetitive entry of the same data, and inputting, storing, updating and managing accurate information.

Claims (13)

In the method for selectively transmitting and receiving data in a personal mobile communication device, A first step of specifying an attribute of data to be transmitted, an attribute of a sender as a source of transmission, and an attribute of a recipient as a destination of transmission; A second step of storing the designated attribute; A third step of transmitting data from the sender side to the server of the telecommunication company; And a fourth step in which only the data designated as the destination of the transmission is transmitted to the recipient designated as the destination of the transmission in the server of the communication company. The method of claim 1, wherein the sender designates the attribute of the data and the receiver of the first step. The method of claim 1, wherein the recipient designates the attribute of the data and the attribute of the sender of the first step. The method of claim 1, wherein after storing the second step after performing the first step according to claim 2, the sender stores the data selectively in a database provided in a server of a telecommunication company. Way. The method of claim 1, wherein after storing the second step after performing the first step according to claim 3, the recipient stores the data in a database provided in a server of a telecommunication company. . The method of claim 1, wherein the storing of the second step after the first step is performed by the second step is performed by the sender in the header portion of the transmitted data. . The method of claim 1, wherein the storing of the second step after the first step is performed by the third step is performed by a recipient in a storage device of the personal mobile communication device. . The method of claim 1, wherein the data to be transmitted is advertisement, information, electronic coupon or electronic lottery. [9] The method of claim 8, wherein the electronic coupon or the electronic lottery has a unique number for each of the recipients. Using a device that has a microprocessor, a memory device, and an antenna so that the conventional base station is operated in the same way as the conventional base station finds the unique number of the personal mobile communication device, In the electronic coupon and electronic lottery processing method using the selective data transmission and reception method of the personal portable communication device of claim 1, A first step in which a recipient receives an electronic coupon or an electronic lottery ticket containing a unique number by a method according to claim 1 to a personal portable communication device; A second step of the recipient side presenting the personal mobile communication device to the processing unit at the sender side; A third step in which the processing unit of the sender detects the unique number of the personal mobile communication device and automatically transmits it to the server of the telecommunication company; A fourth step of detecting, by the processing apparatus at the sender side, the unique number of the electronic coupon or electronic lottery ticket; A fifth step of the processing device of the sender confirming the authenticity of the personal mobile communication device and the electronic coupon or the electronic lottery by the unique numbers; If it is determined that the counterfeit is not forged in the above step, the sixth step of processing the discount of the fee according to a predetermined requirement of the coupon or processing the payment of the lottery winnings according to the winning of the lottery; A seventh step of issuing a receipt for the payment of the lottery winnings or a receipt for the amount excluding the discount amount of the coupon from the rate of the goods or services related to the coupon; An eighth step in which the sender automatically receives the personal information of the recipient from the server of the telecommunication company and stores it in the processing apparatus of the sender; Electronic coupon and lottery processing method using a selective data transmission and reception method of the personal mobile communication device, characterized in that comprises a ninth step of managing the customer using the stored personal information. 11. The personal mobile communication device of claim 10, wherein when the receipt issuance processing of the seventh step, the receipt is not issued on paper but the contents are transmitted to a recipient and stored in a storage device in the personal mobile communication device. Electronic coupon and lottery processing method using a data transmission and reception method. The method according to claim 10, wherein when the receipt issuance processing in the seventh step, the receipt is not issued on paper but the contents thereof are transmitted to the server of the receipt management company via the server of the telecommunication company. A method of selectively transmitting and receiving data of a personal mobile communication device using the method of claim 1 by setting the processing unit on the side, the server of the receipt management company as the recipient of claim 1, and the contents of the receipt as the data to be transmitted in claim 1. Electronic coupon and lottery processing method using. 11. The method of claim 10, wherein when receiving the personal information of the recipient in the eighth step, the content is transmitted to the processing apparatus of the sender via the server of the telecommunication company, and the server of the telecommunication company as the sender of claim 1 is transmitted. Using the method of claim 1, the processing apparatus of the sender side as the recipient of claim 1 is set, and the personal information of the receiver is used as data to be transmitted in claim 1, and the method of claim 1 is used. Electronic coupon and lottery processing method.