KR20000036579A - Marketing method and system attaching a personal brand via a communications network and a medium for recording that method - Google Patents

Abstract

PURPOSE: An individual brand marketing method and system, and a recording medium therefor are provided so that the electronic commerce can be more activated by satisfying the demand of consumers who want to own the goods showing their own individuality. CONSTITUTION: An individual brand marketing method using a communication network, includes a brand input step for providing an environment where a consumer can input individual brand through the communication network, and storing the inputted individual brand in a database, and a brand adhering step for adhering the individual brand to the goods selected by the consumer, and providing the goods to the consumer. As a result, the consumers such as an individual, family, and association of the same interests can own their own brand goods. In addition, medium and small-sized enterprises can build a market by using the individual brands.

Description

Marketing method and system attaching a personal brand via a communications network and a medium for recording that method}

The present invention relates to a marketing method and system using a communication network, and a recording medium in which the method is stored. More particularly, the present invention relates to a marketing method and system for attaching and selling a personal brand desired by a buyer to a product to be sold, and a recording medium in which the method is stored. .

Recently, with the development of a communication network such as the Internet, electronic commerce using the communication network has been activated. Such e-commerce is spotlighted due to the merits that can be made with almost no time and space constraints, but on the other hand, since sellers can't directly target and promote buyers like spot markets, The disadvantage is that it is not easy to induce buyers to actively purchase. Therefore, in order to overcome this, there is a demand for a marketing method that can grasp and satisfy buyers' needs in purchasing products. In particular, in recent years, there is an increasing demand among buyers to express their own differentiated personalities and to have such products expressed in order to effectively respond to such demands in order to induce active purchase and to further activate e-commerce. I need a way.

The present invention has been created in view of the above necessity, and by satisfying the needs of buyers who want to have a product expressing their own personality, it is possible to induce active purchases and to further activate e-commerce. It is an object of the present invention to provide a recording medium on which a system and method thereof are stored.

1 is a network diagram for carrying out the present invention;

2 is a flow chart illustrating a marketing method according to the present invention;

3 is a view showing an example of a main screen implementing the marketing method of the present invention,

4 is a diagram illustrating an example of a personal brand selection screen linked to the main screen of FIG. 3;

5 is a diagram illustrating an example of a product selection screen linked to a main screen of FIG. 3;

6 is a diagram illustrating an example of a virtual screen to which a personal brand is attached to a purchased product.

<Description of reference numerals for the main parts of the drawings>

100 Network 110 Server Computer

111 ... processor 112 ... database

112a ... Buyer DB 112b ... Product DB

112c ... Sample Brand DB 112d ... Temporary Brand DB

112e ... Registered brand DB 120 ... Buyer's computer

130 Production Unit 140 Delivery Unit

The marketing method of the present invention for achieving the above object, the brand input step of providing an environment in which a buyer can enter a personal brand through a communication network, and stores the personal brand entered by the buyer in a predetermined database; And a brand attaching step of attaching the input personal brand to a product selected by a buyer.

In addition, the present invention for achieving the above object is a marketing system for designating a product from a buyer using a communication network and selling the designated product through a predetermined path, comprising: a database storing product information to be sold; And a processor for displaying the product information for selection by a buyer, receiving a personal brand to be attached to the purchased product from the buyer, and instructing the production and delivery of the purchased product to which the personal brand is attached. do.

In addition, the recording medium of the present invention for achieving the above object comprises the steps of receiving an order from the buyer through the communication network; Provides a buyer with an environment in which a personal brand can be input through the communication network, and storing the input personal brand in a predetermined database. The program includes a program for executing a process in a computer.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 shows a configuration of a computer network system constructed for carrying out the present invention. Referring to the drawings, the purchaser computer 120 is connected to the server computer 110 through a communication network 100 such as the Internet. The server computer 110 includes a processor 111 in which a program for implementing electronic commerce is embedded and a database 112 for storing various information. The purchaser may access a web page provided by the server computer 110 through a web browser installed on the computer 120. Reference numerals 130 and 140 denote a production unit and a delivery unit which are instructed to perform production and delivery of an ordered product from the server 110 through the communication network 100. The units 130 and 140 may operate by themselves on the server side or may be operated by a separate organization.

As described above, the purchase of goods in the environment connected to the communication network 100 is performed according to the flow of FIG. 2.

Once the buyer connects to the server computer 110 (S210), the main screen as shown in FIG. 3 is displayed, and the processor 111 of the server computer 110 checks whether the connected buyer is a registered member (S220). If it is not a member, it is induced to register as a member and a unique ID and password are given (S221). Member registration is performed by clicking the "Register Membership" button on the main screen. The registered member information is stored in the buyer DB 112a of the database 110.

Next, the buyer goes through a step of entering a personal brand to be attached to the product selected by the user (S230). To this end, when the purchaser clicks the "select personal brand" button on the main screen, the processor 111 displays a sub screen as shown in FIG. Here, "select" means selecting one of the brands already stored in the sample brand DB 112c of the database 112, and reselects the detailed items provided therein, "English alphabetically" or "English alphabetically." You can choose one of the data sorted by ". Of course, for this purpose, a plurality of various brands must be stored in the sample brand DB 112c in advance. And "correct" is a function that allows the buyer to edit the selected brand, if selected, the processor 111 opens a drawing program for editing the picture. Accordingly, the purchaser may edit the selected brand using a drawing program provided by the processor 111.

"Draw" is a button to be selected when the buyer himself wants to draw a brand. When this button is clicked, the drawing program opens so that the buyer can directly draw a desired picture from the beginning. And "combining" of the detailed item is a function that can be combined with the picture he painted by calling out the brand stored in the sample brand DB (112c). This is similar to "Modify" in "Select", but "Modify" is a modification to the stored brand itself, and "Combine" is to add a picture of your design to it while keeping the stored brand intact. .

Also, if the buyer wants to set his or her own brand as a personal brand, click the "Send" button. Then, the processor 111 enables the upload of the brand file created by the buyer to the temporary brand DB 112d. Alternatively, the purchaser may ask the operator of the server side to send the brand created by the operator in advance through e-mail or fax and store it in the temporary brand DB 112d. In this case, the buyer should connect later and verify that the file he sent was properly transferred and stored.

The completed brand is then entered as a personal brand as the buyer clicks on the "register" button and is once stored in the temporary brand DB 112a. "Search" is a function that allows a buyer to search for brands registered in the database 112 and check whether something similar to theirs is already registered. Therefore, when the buyer clicks "search", the processor 111 shows that the brands stored in the database 112 can be viewed, and the buyer decides whether to register the personal brand after searching.

In addition, "view kind" is to suggest a size and attachment method of a brand suitable for a product designated by a buyer. For example, if a buyer specifies a hat, the processor 111 expands the personal brand registered by the buyer to a size suitable for attaching to the hat. Or to reduce the display and to present the attachment method, such as "sticking". This method of attachment includes a method of cutting the brand directly on the product and a method of making a brand separately and attaching it to the product, which can be changed by the buyer by pressing "edit". In this case, however, the designated product is not officially decided to be purchased. For example, if the user purchases a hat, the size and the attachment method may be applied so that the buyer can refer to the attachment method. .

Therefore, the identity, size, and attachment method of the personal brand are determined through the above work. The steps are briefly summarized as follows. That is, when the buyer wants to enter the brand he created, the file is uploaded or received by email or fax, etc., and stored in the buyer DB 112a. Otherwise, the sample brand DB 112c of the database 112 is stored. ) And show buyers the different types of brands already stored in). In addition, the selected brand allows editing such as modification or combination according to the buyer's request, and the completed personal brand is stored in the temporary brand DB 112d once. In addition, if you want to search the stored brands, you can provide a search function, and if you want to set the appropriate size and attachment method according to the product, you can select through the "view type".

Next is a step of selecting a product (S240). Of course, this product selection step may be configured to be performed earlier than the step of setting the personal brand as described above, in the present embodiment it is illustrated by setting the brand first and selecting the product later. First, when the purchaser clicks "select product" on the main screen, a sub screen as shown in FIG. 5 is displayed. When clicking the "by type" button of the above, a list of items classified by type, such as clothing, sports goods, etc. stored in the product DB (112b) is displayed, so that the buyer can easily find the desired product.

"Brand product" is a list of products classified by the brand of the manufacturer is displayed, "Celebrity goods" is a list of products that are classified by the celebrities products containing characters of celebrities are displayed. Of course, these "branded goods" and "celebrity goods" are provided that have been previously licensed by the manufacturer or celebrity.

The buyer searches the goods according to the above classification list and selects the desired one.

Afterwards, when the product is selected, the processor 111 shows a virtual screen in which the personal brand stored in the temporary brand DB 112d is attached to the selected product (S250). This is done by the purchaser clicking on the "view product" of the subscreen described above or the "view virtual screen" of its sub-items. FIG. 6 shows an example of such a virtual screen, and illustrates a case in which a personal brand is attached to a hat of the trademark "MAKER". Therefore, the buyer sees this virtual screen to determine (S260), if you like to press the "order" to confirm the order (S270). "Order" is also provided with fields for the buyer to specify the payment method, delivery location and desired delivery date. However, if you do not like it, you can press "Modify" to change the size and position of the personal brand (S261). In other words, the virtual screen shows the state attached to one position of the purchased product in the size determined in the previous brand input step, and at the same time provides a number of selectable positions and a selection button for enlarging or reducing. For example, this screen suggests four locations where you can attach your personal brand, and if you want to change your location, click on it. You can also adjust the size by clicking the Zoom Ratio button at the bottom of the screen. Of course, if you don't like the fix, you can click the "Main" button to go back and start over.

As such, when the input of the product and personal brand information is completed, the determined personal brand is stored in the registered brand DB 112e (S280) and provided with the sample brand DB 112c so that other buyers can search for duplicates. The processor 111 instructs production and delivery to the production unit 130 and the delivery unit 140 with the order information determined as described above to send the ordered goods until the buyer wants it (S290). ). In this case, the production unit 130 attaches a personal brand according to the size and attachment method selected by the purchaser to complete the product.

As a result, buyers can have products with their personal brand attached, so that they can express their own differentiation even if they are identical products, which can stimulate buyers' desire to buy in light of recent social trends that emphasize personality. It will be enough motivation.

On the other hand, the "Personal Purchase Information" on the main screen is a button that displays the purchaser's own list of products purchased so far, and the progress of the ordered products. You can check the progress of your order.

The marketing method as described above may be programmed and stored in the processor 111 of the server computer 110 as in the present embodiment, or may be stored and used in another computer-readable recording medium. . Computer-readable recording media include all kinds of recording devices that store data that can be read by a computer system. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disks, optical data storage devices, and the like, and those implemented in the form of carrier waves (eg, transmission over the Internet). The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.

As described above, the marketing method according to the present invention enables the buyer to attach his or her own personal brand to the selected product, thereby making it possible to clearly distinguish one's own goods even for the same product, as well as to individuals, families, clubs, social groups, etc. It can satisfy the desire to have their own differentiated brand products. In addition, if the seller uses a marketing method that attaches his or her own personal brand, there is no reason to prefer branded products, which will help the development of small and medium-sized businesses that are struggling with famous brands. Can be. As a result, it satisfies both the buyer's and seller's needs, and can greatly activate electronic commerce through the communication network.

It is to be understood that the invention is not limited to that described above and illustrated in the drawings, and that more modifications and variations are possible within the scope of the following claims.

Claims (12)

A brand input step of providing an environment in which a buyer can input a personal brand through a communication network, and storing the personal brand input by the buyer in a predetermined database; And, And a brand attaching step of attaching the input personal brand to a product selected by a buyer. The method of claim 1, The brand input step, Storing multiple brands in a database, Displaying the stored brand to the buyer; A method of marketing comprising the step of inputting the brand selected by the buyer among the personal brand. The method of claim 2, And providing the brand selected by the buyer to be editable by the buyer. The method of claim 1, The brand input step, And receiving the brand directly designed by the buyer through a communication network and processing the input as a personal brand. The method of claim 1, The brand attachment step, And a method of directly cutting the personal brand on a purchased product, a method of separately manufacturing and attaching to a purchased product, and a method of manufacturing and pasting a sticker. The method of claim 1, The method further comprising the step of storing the personal brand entered by the buyer in a database so that other buyers can see and check whether there is a duplicate. The method of claim 1, And displaying the virtual screen on which the personal brand is attached to the selected product to the buyer. The method of claim 7, wherein And allowing a buyer to modify the position and size of the personal brand while viewing the displayed virtual screen. In a marketing system that receives a product from a buyer using a communication network and sells the designated product through a predetermined path, A database storing product information to be sold; And a processor for displaying the product information for selection by a buyer, receiving a personal brand to be attached to the purchased product from the buyer, and instructing the production and delivery of the purchased product to which the personal brand is attached. Marketing system. The method of claim 9, The database stores a plurality of brands, The processor is configured to display the stored brand to the buyer, to select or select and edit one of them to process as a personal brand. The method of claim 9, The processor may display a virtual screen having a personal brand attached to the purchased product to a buyer, and modify the position and size of the personal brand while viewing the virtual screen. Receiving an order from a buyer through a communication network; A computer-readable recording medium having recorded thereon a program for executing a process in a computer, the method comprising: providing an environment in which a buyer can input a personal brand through the communication network and storing the inputted personal brand in a predetermined database. .