KR20000036519A - method of insert customer's data in a advertisement - Google Patents

method of insert customer's data in a advertisement Download PDF

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Publication number
KR20000036519A
KR20000036519A KR1020000013910A KR20000013910A KR20000036519A KR 20000036519 A KR20000036519 A KR 20000036519A KR 1020000013910 A KR1020000013910 A KR 1020000013910A KR 20000013910 A KR20000013910 A KR 20000013910A KR 20000036519 A KR20000036519 A KR 20000036519A
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South Korea
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advertisement
rom
advertiser
advertising
dvd
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KR1020000013910A
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Korean (ko)
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신경주
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신경주
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Priority to KR1020000013910A priority Critical patent/KR20000036519A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • G09F2027/002—Advertising message recorded in a memory device

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

PURPOSE: When an advertisement agency makes an advertisement CD, an advertisement DVD, or an advertisement video tape according to a request of an advertiser, if the agency inserts the customer's information into the advertisement, an effectiveness of the advertising will be high. CONSTITUTION: An advertisement agency making an advertisement contents of an advertiser and receives a request for making the advertisement from the advertiser. Then the agency demands customers' information such as their photos, animation data, voice data and graphics data from the advertiser. The advertiser provides such data for the agency. The agency inserts the advertisement contents along with the provided data into the CD, DVD, or videotape, and then turns over the produced advertisement to the advertiser. And the advertiser offers the advertisement to the customers.

Description

광고물 속에 고객의 정보를 삽입하여 제작하는 방법{method of insert customer's data in a advertisement}{Method of insert customer's data in a advertisement}

본 발명은 광고주의 광고가 천편일률적인 광고에서 벗어나 개인의 자료를 가미한 맞춤형 광고물로 제작하여 개인이 소장품화 할 수 있도록 하여 평생동안 광고효과를 거두는데 목적을 두고 있다.The present invention aims to achieve an advertising effect for a lifetime by making the personalized collection of the advertisement by advertising the advertiser's advertisements to the uniform uniform advertising personal information.

본 발명은 광고대행사가 광고주의 의뢰에 따라서 광고CD나 광고DVD나 광고비디오테이프를 제작함에 있어서, 상기 광고물 속에 고객의 정보를 삽입하여 제작하는 방법에 관한 것이다. 특히 본 발명은 매체의 보존기간이 반영구적인 CD롬이나 DVD롬을 이용하는 광고물이기 때문에, 상기 광고물을 통한 광고효과는 평생 동안 지속된다는 특징이 있다.The present invention relates to a method for producing by inserting the customer's information in the advertisement in the advertising agency in the production of advertising CD, DVD or advertising video tape according to the request of the advertiser. In particular, since the present invention is an advertisement using a CD-ROM or a DVD-ROM which is a semi-permanent retention period of the medium, the advertisement effect through the advertisement is maintained for a lifetime.

종래의 기술로는 광고주들이 광고CD롬이나 광고비디오테이프를 만들어 고객들에게 제공할 때, 광고주들의 상품이나 회사를 선전하는 광고 컨텐츠만을 일방적으로 수록하여 고객들에게 배포하였다. 그래서 고객들은 광고주가 제공하는 상기 광고CD롬과 광고DVD롬과 광고비디오테이프를 외면했고, 이로 인해서 상기 매체를 통한 광고효과가 극히 저조했다. 그래서 상기 매체를 광고물로 제작할 때에 광고효과를 높일 수 있는 새로운 광고방법이 절실히 필요한 실정이였다.In the conventional technology, when advertisers make advertisement CD ROMs or advertisement video tapes and provide them to customers, only one-sided advertisement contents advertising the products or companies of advertisers are included and distributed to customers. Thus, customers have neglected the advertisement CD ROM, the advertisement DVD ROM and the advertisement video tape provided by the advertiser, and thus the advertisement effect through the medium is extremely low. Thus, when the medium is produced as an advertisement, there is an urgent need for a new advertising method that can enhance the advertising effect.

본 발명은 상기한 목적을 달성하기 위해 광고물 속에 고객의 정보를 삽입하여 제작하는 방법을 제공하는 것을 목적으로 한다.An object of the present invention is to provide a method for producing by inserting the information of the customer in the advertisement to achieve the above object.

본 발명의 다른 목적과 장점은 하기된 발명의 상세한 설명을 읽고 첨부된 도면을 참조하면 보다 명백해질 것이다.Other objects and advantages of the present invention will become more apparent from the following detailed description of the invention and the accompanying drawings.

도 1, 도 2는 본 발명에 따른 광고물 속에 고객의 정보를 삽입하여 제작하는 방법.1 and 2 is a method of manufacturing by inserting the information of the customer in the advertisement according to the present invention.

도 1은 본 발명에 따른 광고물 속에 고객의 정보를 삽입하여 제작하는 방법을 설명하는 흐름도이다. 광고물 속에 고객의 정보를 삽입하여 제작하는 방법이란, 고객의 정보가 담긴 광고CD롬이나 광고DVD롬 광고비디오테이프를 제작하는 방법에 있어서, 광고주의 광고 컨텐츠를 제작하여 CD롬이나 DVD롬 비디오테이프에 삽입하는 업무를 하는 광고대행사를 설립하는 단계(s100), 상기 광고대행사가 광고주로부터 광고물 제작에 대해 의뢰를 받는 단계(s200), 상기 광고대행사가 광고물을 제공할 광고주의 고객들의 사진자료나 동영상자료나 음성자료 및 기타 그래픽자료를 광고주에게 요구하는 단계(s300), 광고주가 자신들의 광고물을 제공할 고객들의 사진자료나 동영상자료나 음성자료 및 기타 그래픽자료를 취득해서 상기 광고대행사에 제공하는 단계(s400), 상기 광고대행사는 상기 자료들을 제공 받아서, 광고주가 요구하는 광고 컨텐츠와 함께 상기 자료를 CD롬이나 DVD롬이나 비디오테이프에 같이 삽입하여 광고물로 제작하는 단계(s500), 광고대행사가 CD롬이나 DVD롬이나 비디오테이프로 제작된 광고물을 광고주에게 제공하는 단계(s600) 및 광고주가 상기 광고물을 고객들에게 제공하는 단계(s700)를 포함하는 것이 바람직하다.1 is a flowchart illustrating a method of inserting and manufacturing customer information into an advertisement according to the present invention. A method of inserting customer information into an advertisement is a method of producing an advertisement CD ROM or an advertisement DVD tape containing the customer's information. The advertisement video tape of the advertiser is produced to produce a CD ROM or a DVD ROM video tape. Establishing an advertising agency that has a task to insert in (s100), the advertising agency receives a request from the advertiser for the production of the advertisement (s200), the advertising agency provides a photograph of the clients of the advertiser's clients to provide the advertisement Or the step of requesting the video material or audio data and other graphic data to the advertiser (s300), the advertiser obtains the photo material or video material or audio data and other graphic data of the customers to provide their advertisements to the advertising agency Providing the step (S400), the advertising agency is provided with the material, the material C with the advertising content requested by the advertiser Inserting into a D-Rom or DVD-Rom or videotape to produce an advertisement (s500), the advertising agency provides the advertiser with advertisements made of CD-Rom or DVD-Rom or videotape (s600) and the advertiser It is preferable to include the step of providing the advertisement to the customers (s700).

도 2는 본 발명에 따른 광고물 속에 고객의 정보를 삽입하여 제작하는 방법을 설명하는 또다른 흐름도이다. 광고물 속에 고객의 정보를 삽입하여 제작하는 방법이란, 고객의 정보가 담긴 광고CD롬이나 광고DVD롬 광고비디오테이프를 제작하는 방법에 있어서, 광고주의 광고 컨텐츠를 제작하여 CD롬이나 DVD롬 비디오테이프에 삽입하는 업무를 하는 광고대행사를 설립하는 단계(t100), 상기 광고대행사가 개인의 사진자료나 동영상자료나 음성자료 및 그래픽자료를 CD롬이나 DVD롬이나 비디오테이프에 수록해주는 사업을 개인들에게 홍보하는 단계(t200), 상기 광고대행사가 개인들로부터 CD롬 제작 의뢰를 받는 단계(t300), 상기 광고대행사가 광고주를 찾는 단계(t400), 상기 광고대행사가 개인의 사진자료나 동영상자료나 음성자료 및 그래픽자료를 CD롬이나 DVD롬이나 비디오테이프에 수록하면서, 광고주의 광고 컨텐츠를 함께 삽입하여 제작하는 단계(t500), 상기 광고대행사가 고객들에게 무료 혹은 소정액을 받고 CD롬을 전달하는 단계(t600) 및 상기 광고대행사가 광고주들로부터 소정액의 광고비를 받는 단계(t700)을 포함하는 것이 바람직하다.2 is another flow chart illustrating a method of inserting and producing customer information in an advertisement according to the present invention. A method of inserting customer information into an advertisement is a method of producing an advertisement CD ROM or an advertisement DVD tape containing the customer's information. The advertisement video tape of the advertiser is produced to produce a CD ROM or a DVD ROM video tape. Step (t100) of setting up an advertising agency that has a task of inserting the video into the CD, DVD or videotape to the individual, the advertising agency to the individual Promoting step (t200), the advertising agency receives a request for CDROM production from individuals (t300), the advertising agency finds an advertiser (t400), the advertising agency of the individual photo material or video material or voice Recording the material and the graphic material on the CD-ROM, DVD-ROM or videotape, and inserting the advertising content of the advertiser together (t500), the advertising stand Receive free or bovine semen to Saga customers stage (t600) and the advertising agency that delivers CD-ROM is preferred to include a step (t700) to receive advertising of bovine semen from advertisers.

본 발명에 있어서, 광고대행사가 CD롬이나 DVD롬 비디오테이프에 수록할 고객들의 사진자료나 동영상자료나 음성자료 및 기타 그래픽자료를 취득하는 방법에는, 광고대행사가 고객들로부터 사진자료나 동영상자료나 음성자료 및 기타 그래픽자료를 E메일이나 우편으로 직접 전송 받을 수도 있는 것이 바람직하다. 본 발명에 있어서, 광고CD롬이나 광고DVD롬 광고비디오테이프에 담을 광고주의 광고 컨텐츠에는 광고주의 인터넷 홈페이지가 자동으로 접속되게 할 수도 있는 것이 바람직하다.In the present invention, the advertising agency obtains the photographic material, video material, audio material and other graphic data of the customers to be recorded on the CD-ROM or DVD-ROM video tape, the advertising agency is a photographic material, video material or audio from the customers It is desirable to be able to receive data and other graphical data directly by e-mail or mail. In the present invention, it is preferable that the advertiser's Internet homepage can be automatically connected to the advertisement contents of the advertiser to be included in the advertisement CD ROM or the advertisement DVD ROM advertisement video tape.

본 발명에 있어서, 광고CD롬이나 광고DVD롬이나 광고비디오테이프의 겉표면에 고객과 관련된 사진자료나 그래픽자료나 기타 디자인을 인쇄할 수도 있는 것이 바람직하다.In the present invention, it is preferable to print photographic material, graphic material or other design related to the customer on the surface of the advertisement CD ROM, the advertisement DVD ROM or the advertisement video tape.

본 발명은 다양하게 변형될 수 있고 여러 가지 형태를 취할 수 있으며 상기 발명의 상세한 설명에서는 그에 따른 특별한 실시예에 대해서만 기술하였다. 하지만 본 발명은 상기 발명의 상세한 설명에서 언급된 특별한 형태로 한정되는 것이 아닌 것으로 이해되어야 하며, 오히려 첨부된 청구범위에 의해 정의되는 본 발명의 정신과 범위 내에 있는 모든 변형물과 균등물 및 대체물을 포함하는 것으로 이해되어야 한다.The present invention can be variously modified and can take various forms and only the specific embodiments thereof are described in the detailed description of the invention. It is to be understood, however, that the present invention is not limited to the specific forms mentioned in the detailed description of the invention, but rather includes all modifications, equivalents, and substitutions within the spirit and scope of the invention as defined by the appended claims. It should be understood to do.

상기 본 발명에 따르면, 기존의 광고CD롬과 광고DVD롬과 광고비디오테이프에는 광고주의 상품이나 광고주의 회사만을 홍보하는 광고 컨텐츠를 수록해 놓았기 때문에, 고객들이 광고주가 제공하는 상기 광고CD롬과 광고DVD롬과 광고비디오테이프를 외면했고, 이로 인해서 상기 매체를 통한 광고효과가 극히 저조했다.According to the present invention, since the existing advertisement CD ROM, the advertisement DVD ROM and the advertisement video tape contain advertisement contents promoting only the advertiser's product or the advertiser's company, The advertisement DVD ROM and the advertising video tape were neglected, which resulted in a very low advertising effect.

하지만 광고대행사가 광고CD롬과 광고DVD롬과 광고비디오테이프를 제작함에 있어서, 광고주가 요구하는 광고 컨텐츠를 상기 매체에 수록할 때 여기에 광고주의 고객들의 사진자료나 동영상자료나 음성자료나 기타 그래픽자료를 같이 수록하게 되면, 고객들은 자신들의 개인 자료를 검색할 때마다 상기 광고 컨텐츠를 보지 않을 수 없게 됨으로, 평생 동안 광고 효과를 유지할 수 있게 된다.However, when an advertising agency produces an advertising CD ROM, an advertising DVD ROM, and an advertising video tape, when the advertisement content required by the advertiser is included in the medium, the advertisement material of the client's photographs, video data, audio data, or other graphics is added. When the data is included together, customers are forced to watch the advertising content every time they search their personal data, thereby maintaining the advertising effect for the rest of their lives.

Claims (5)

고객의 정보가 담긴 광고CD롬이나 광고DVD롬 광고비디오테이프를 제작하는 방법에 있어서,In the method of making an advertising CD ROM or an advertising DVD ROM advertising video tape containing customer information, 광고주의 광고 컨텐츠를 제작하여 CD롬이나 DVD롬 비디오테이프에 삽입하는 업무를 하는 광고대행사를 설립하는 단계(s100);A step of establishing an advertising agency for producing a commercial content of an advertiser and inserting the CD ROM or a DVD ROM into a video tape (s100); 상기 광고대행사가 광고주로부터 광고물 제작에 대해 의뢰를 받는 단계(s200);The advertising agency receives a request for the production of advertisements from the advertiser (s200); 상기 광고대행사가 광고물을 제공할 광고주의 고객들의 사진자료나 동영상자료나 음성자료 및 기타 그래픽자료를 광고주에게 요구하는 단계(s300);The advertising agency requesting the advertiser for photographic data, video data, audio data, and other graphic data of the clients of the advertiser to provide the advertisement (s300); 광고주가 자신들의 광고물을 제공할 고객들의 사진자료나 동영상자료나 음성자료 및 기타 그래픽자료를 취득해서 상기 광고대행사에 제공하는 단계(s400);The advertiser acquires the photographic material, video material, audio material and other graphic data of the customers who will provide their advertisements and provides them to the advertising agency (s400); 상기 광고대행사는 상기 자료들을 제공 받아서, 광고주가 요구하는 광고 컨텐츠와 함께 상기 자료를 CD롬이나 DVD롬이나 비디오테이프에 같이 삽입하여 광고물로 제작하는 단계(s500);The advertising agency receives the materials, and inserts the material with the advertising content required by the advertiser in the CD-ROM, DVD-ROM or video tape to produce an advertisement (s500); 광고대행사가 CD롬이나 DVD롬이나 비디오테이프로 제작된 광고물을 광고주에게 제공하는 단계(s600); 및The advertising agency providing the advertiser with the advertisement produced in the CD ROM, the DVD ROM, or the video tape (s600); And 광고주가 상기 광고물을 고객들에게 제공하는 단계(s700)를 포함하는, 광고물 속에 고객의 정보를 삽입하여 제작하는 방법.A method of producing an advertisement by inserting the customer's information in the advertisement, the method comprising the step of providing the advertisement to the customer (s700). 고객의 정보가 담긴 광고CD롬이나 광고DVD롬 광고비디오테이프를 제작하는 방법에 있어서,In the method of making an advertising CD ROM or an advertising DVD ROM advertising video tape containing customer information, 광고주의 광고 컨텐츠를 제작하여 CD롬이나 DVD롬 비디오테이프에 삽입하는 업무를 하는 광고대행사를 설립하는 단계(t100);A step of establishing an advertising agency for producing a commercial content of an advertiser and inserting the inserted into a CD ROM or a DVD ROM video tape (t100); 상기 광고대행사가 개인의 사진자료나 동영상자료나 음성자료 및 그래픽자료를 CD롬이나 DVD롬이나 비디오테이프에 수록해주는 사업을 개인들에게 홍보하는 단계(t200);The advertising agency promoting a business for including the individual photographic material, video material, audio material, and graphic material on a CD-ROM, DVD-ROM, or videotape (t200); 상기 광고대행사가 개인들로부터 CD롬 제작 의뢰를 받는 단계(t300);The advertisement agency receiving a request for CD ROM production from individuals (t300); 상기 광고대행사가 광고주를 찾는 단계(t400);The advertising agency finding an advertiser (t400); 상기 광고대행사가 개인의 사진자료나 동영상자료나 음성자료 및 그래픽자료를 CD롬이나 DVD롬이나 비디오테이프에 수록하면서, 광고주의 광고 컨텐츠를 함께 삽입하여 제작하는 단계(t500);The advertising agency recording the individual photo material, video material, audio material, and graphic material on the CD-ROM, DVD-ROM, or videotape, and inserting the advertisement content of the advertiser together (t500); 상기 광고대행사가 고객들에게 무료 혹은 소정액을 받고 CD롬을 전달하는 단계(t600); 및The advertising agency receiving a free or predetermined amount to the CD delivery to the customers (t600); And 상기 광고대행사가 광고주들로부터 소정액의 광고비를 받는 단계(t700)을 포함하는 것이 특징인, 광고물 속에 고객의 정보를 삽입하여 제작하는 방법.The advertising agency is characterized in that it comprises a step (t700) receiving a predetermined amount of advertising costs from advertisers, the method of producing by inserting the customer's information in the advertisement. 제 1 항 또는 제 2 항에 있어서, 광고대행사가 CD롬이나 DVD롬 비디오테이프에 수록할 고객들의 사진자료나 동영상자료나 음성자료 및 기타 그래픽자료를 취득하는 방법에는, 광고대행사가 고객들로부터 사진자료나 동영상자료나 음성자료 및 기타 그래픽자료를 E메일이나 우편으로 직접 전송 받을 수도 있는 것이 특징인, 광고물 속에 고객의 정보를 삽입하여 제작하는 방법.The method according to claim 1 or 2, wherein the advertising agency acquires photographic material, video material, audio material and other graphic data of the customer to be recorded on the CD-ROM or DVD-ROM video tape. Or by inserting customer's information into advertisements, which can be sent directly by e-mail or mail. 제 1 항 또는 제 2 항에 있어서, 광고CD롬이나 광고DVD롬 광고비디오테이프에 담을 광고주의 광고 컨텐츠에는 광고주의 인터넷 홈페이지가 자동으로 접속되게 할 수도 있는 것이 특징인, 광고물 속에 고객의 정보를 삽입하여 제작하는 방법.The information of the customer in the advertisement according to claim 1 or 2, wherein the advertiser's Internet homepage may be automatically connected to the advertisement contents of the advertiser in the advertisement CD ROM or the advertisement DVD ROM. How to insert and make. 제 1 항 또는 제 2 항에 있어서, 광고CD롬이나 광고DVD롬이나 광고비디오테이프의 겉표면에 고객과 관련된 사진자료이나 그래픽자료나 기타 디자인을 인쇄할 수도 있는 것이 특징인, 광고물 속에 고객의 정보를 삽입하여 제작하는 방법.The advertisement according to claim 1 or 2, characterized in that photographic material, graphic material or other design related to the customer may be printed on the surface of the advertisement CD ROM, the advertisement DVD ROM or the advertisement video tape. How to create information by inserting it.
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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100367053B1 (en) * 2000-07-10 2003-01-09 (주)싸이버훼밀리 Collaborative Customer-made Interactive Advertisements System and its Method in Internet
KR20180097098A (en) * 2017-02-22 2018-08-30 강재진 One-touch request system for advertisement intermediation by question-and-answer way

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JPH09288699A (en) * 1996-02-22 1997-11-04 Toyota Motor Corp Product advertisement device and product advertisement method
KR19980054377A (en) * 1996-12-27 1998-09-25 구자홍 How to play a specific program
KR20000030715A (en) * 2000-03-13 2000-06-05 강경렬 How to promote your company with CD lens cleaner
KR20000036484A (en) * 2000-03-17 2000-07-05 김지홍 Cd card for the internet home shopping
KR20010082860A (en) * 2000-02-21 2001-08-31 윤근수 The Management and Constitution of Free Internet Photo Shop

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH09288699A (en) * 1996-02-22 1997-11-04 Toyota Motor Corp Product advertisement device and product advertisement method
KR19980054377A (en) * 1996-12-27 1998-09-25 구자홍 How to play a specific program
KR20010082860A (en) * 2000-02-21 2001-08-31 윤근수 The Management and Constitution of Free Internet Photo Shop
KR20000030715A (en) * 2000-03-13 2000-06-05 강경렬 How to promote your company with CD lens cleaner
KR20000036484A (en) * 2000-03-17 2000-07-05 김지홍 Cd card for the internet home shopping

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100367053B1 (en) * 2000-07-10 2003-01-09 (주)싸이버훼밀리 Collaborative Customer-made Interactive Advertisements System and its Method in Internet
KR20180097098A (en) * 2017-02-22 2018-08-30 강재진 One-touch request system for advertisement intermediation by question-and-answer way

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