KR20000030564A - Online advertising method in computer network - Google Patents

Abstract

PURPOSE: An on-line advertising method in computer communication network is provided to obtain a maximum advertising effect by managing a harmful information intercepting program and an advertising screen using a window or a frame. CONSTITUTION: A harmful information managing server constructs a home page for providing an on-line service(210). A user operates a web browser in a client computer(220), and is connected to the harmful information managing server(240). The harmful information managing server transfers a harmful information intercepting code module and an advertising screen to a client(250). The harmful information intercepting code module is automatically performed in the client when the transmission is completed and harmful information is intercepted at real time, and the transmitted advertising screen is displayed on the window(260). An additional compensation is selectively supported according to a drag and drop method to a banner image of the advertising screen(270).

Description

Online advertising method in computer network

The present invention relates to an online advertising method, and more particularly, to a method of performing online advertising in connection with the execution of an online harmful information blocking program that blocks harmful information such as a computer virus in real time in a computer communication network where a web server and a client are interconnected. will be.

With the development of computer communication network related technologies, in particular, the World Wide Web (WWW) technology, the number of users of computer communication networks, especially the Internet, is increasing rapidly. Internet users can conveniently use various resources or services provided on the Internet by running a web browser on a computer and conveniently navigating / exploring the Internet with a simple mouse operation. Now, the Internet is not a new technology or service area, but a deep part of real life, and sales areas such as shopping, auctions, finance, and advertising are being reorganized around the Internet.

As the number of Internet users increases, each company operates a corporate website on the Internet, and is developing various business models on the Internet that target Internet users. The success of a particular web site is determined by the number of accesses of the web site to the web site. Web sites on the Internet plan various online events in order to induce access to the web site. Internet banner advertising and the like. Therefore, as the number of Internet users increases, the market for advertisements on the Internet is expanding at a very rapid rate. However, the advertisements on the Internet mainly include banner advertisements on the homepage screen of a famous web site.

However, the conventional banner advertisement on the homepage screen of a famous website is an advertisement method based on the aspect that the banner advertisement is exposed to a wide range of Internet users who access the famous website, or an Internet user who visits the website. There is a problem that does not substantially focus on the banner advertising through the web site in addition to the content provided by the web site. In addition, since the conventional banner advertisement is provided through a specific homepage, when the user moves from the homepage to another page, there is a basic limitation that the advertisement screen is no longer exposed to the user.

Meanwhile, with the development of computer and Internet related technologies, new risk factors such as the leakage of personal information or various computer viruses through computer communication networks are also rapidly increasing. The damage caused by harmful information such as computer viruses has reached a serious level. In the first half of 1999, the worldwide damage caused by computer viruses was $ 7.6 billion, more than three times the 1998 damage of $ 2.5 billion. It is becoming. In particular, malicious computer viruses, such as the CIH (Chernobyl) virus, show a destructive power that erases the entire contents of the hard disk, and has caused tremendous damage all over the world including Korea. In addition, new types of harmful information such as a backorifice, a school bus, and the like, which can remotely control a computer as well as leak personal information by infiltrating a 'spy' file with a computer virus, are emerging.

Conventional countermeasures for such harmful information basically rely on first-hand damage / post-treatment methods, so that the countermeasures (e.g. development of vaccine programs) are not provided until they are damaged by the harmful information. It was a passive way of searching, and various vaccine programs for coping with harmful information have to be installed on each individual computer individually. In addition, since various harmful information is constantly devised and distributed rapidly through the Internet, it is not always easy to have the latest version of the vaccine program.

In order to solve the above problems, the present invention provides an online harmful information blocking program that is automatically installed by connecting online to a web server on a computer communication network to block harmful information including a computer virus in real time. In addition to providing a method for providing online advertising through a separate window window or frame that operates in connection with the execution of the online harmful information blocking program.

1A and 1B schematically illustrate a system configuration to which an embodiment of the present invention is applied.

2A and 2B are flowcharts illustrating a method of making an online advertisement in association with an online harmful information blocking code module according to an embodiment of the present invention.

3 schematically illustrates a configuration of a harmful information blocking code module according to an embodiment of the present invention.

4 is a flowchart illustrating an operation method of a harmful information blocking code module according to an embodiment of the present invention.

5 is a graphic screen showing an advertisement screen associated with the online harmful information blocking code module according to an embodiment of the present invention.

6 is a graphic screen showing an advertisement screen associated with an online harmful information blocking code module according to another embodiment of the present invention.

In order to solve the above technical problem, an online advertising method in a computer communication network according to an aspect of the present invention is a method for performing online advertising in a computer communication network in which a web server and a client computer are interconnected, (a) the Receiving at the web server a connection request from a client computer; (b) transmitting a harmful information blocking code module and an advertisement screen from the web server to the client computer; And (c) the harmful information blocking code module is automatically executed on the client computer to block harmful information including a computer virus in real time, and the advertisement screen transmitted in step (b) is output to a separate window window. And the step of closing the window window on which the advertisement screen is displayed, the execution of the harmful information blocking code module is terminated.

In addition, in the step (c), it is preferable that the execution state information of the harmful information blocking code module is output to the same window window in which the advertisement screen is output.

In addition, it is preferable that the advertisement screen transmitted in the step (b) and output in the step (c) may be periodically updated by a server push or a client pull technique.

In addition, it is preferable that the advertisement screen transmitted in the step (b) and output in the step (c) may include a plurality of advertisement banner images.

In addition, the harmful information blocking code module transmitted in the step (b) is preferably an Active-X or Java program.

In addition, it is preferable that the harmful information blocking code module executed in the step (c) and the window window on which the advertisement screen is output continue to operate in the client system even when the client computer attempts to connect to another web server. Do.

In addition, in the step (a), the connection request received by the web server is connected to a second web server, which is a web server different from the web server, according to the information provided from the second web server. The client computer may request the web server.

In addition, it is preferable that the advertisement screen transmitted in the step (b) can be designated by the second web server.

According to another aspect of the present invention, there is provided a method for online advertisement in a computer communication network in which a web server and a client computer are connected to each other. Receiving at a web server; (b) transmitting, from the web server, an advertisement screen including a harmful information blocking code module and a predetermined number of advertisement banner images to the client computer; (c) automatically executing the harmful information blocking code module on the client computer to block harmful information including a computer virus in real time, and outputting the advertisement screen transmitted in the step (b) in a separate window window; ; And (d) providing a reward when the advertisement banner image is downloaded from the web server using a drag and drop technique and transferred to a predetermined application program running on the client computer. When the output window is closed, execution of the harmful information blocking code module is terminated.

In addition, in the step (d), (d1) when the advertisement banner image is downloaded from the web server using a drag and drop technique and transferred to a predetermined application program running on the client computer, the drag and drop event may occur. Notifying the web server that the client computer has occurred; (d2) sending an advertisement e-mail associated with the advertisement banner image from the web server to the client computer; And (d3) when the reception of the advertisement e-mail sent in the step (d2) is confirmed, preferably providing a predetermined reward.

According to another aspect of the present invention, there is provided a method for online advertisement in a computer communication network in which a web server and a client computer perform online advertisement in an interconnected computer communication network. Receiving at the web server; (b) transmitting a harmful information blocking code module and an advertisement screen from the web server to the client computer; And (c) automatically executing the harmful information blocking code module on the client computer to block harmful information including a computer virus in real time, and generating a separate frame at a predetermined position on the web browser screen. And outputting an advertisement screen transmitted from the terminal, and closing the frame on which the advertisement screen is output, ends execution of the harmful information blocking code module.

In addition, the step (c) generates a predetermined tool button associated with the frame on which the advertisement screen is output to the toolbar of the web browser, and the predetermined tool button is continuously present even when the web browser is closed and restarted. When the predetermined tool button is clicked, it is preferable to automatically connect to the web server.

In addition, in the step (c), it is preferable that the execution state information of the harmful information blocking code module is output in the same frame in which the advertisement screen is output.

According to another aspect of the present invention, there is provided a method for online advertisement in a computer communication network in which a web server and a client computer perform online advertisement in an interconnected computer communication network. Receiving at the web server; (b) transmitting, from the web server, an advertisement screen including a harmful information blocking code module and a predetermined number of advertisement banner images to the client computer; (c) the harmful information blocking code module is automatically executed on the client computer to block harmful information including a computer virus in real time, and generate a separate frame at a predetermined position on the web browser screen in step (b). Outputting the transmitted advertisement screen; And (d) providing a reward when the advertisement banner image is downloaded from the web server using a drag and drop technique and transferred to a predetermined application program running on the client computer. Closing the output frame is characterized in that the execution of the harmful information blocking code module is terminated.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the configuration and operation of the present invention.

1A schematically illustrates a system configuration to which an embodiment of the present invention is applied. As shown in FIG. 1A, the harmful information management server 110, which is a web server according to an embodiment of the present invention, has a home page and is connected to each other through a client communication system (computer) 130 and a computer communication network such as the Internet.

The harmful information management server 110 provides a harmful information blocking code module (including online advertisements associated therewith) that blocks harmful information in real time from the client computer 130 as an online service in the computer communication network. Here, harmful information is a general term for undesired objects or actions that exist or are performed in computer systems and computer communication networks, and include computer viruses, illegal leakage of personal information, and obscene sites on the Internet.

The manner of operation of the embodiment of the present invention (hereinafter, the first embodiment) in the system configuration shown in Fig. 1A is shown in Fig. 2A. 2A is a flowchart of a method for making an online advertisement in association with an online harmful information blocking code module according to an embodiment of the present invention. 5 is a graphic screen showing an advertisement screen associated with a harmful information blocking code module according to an embodiment of the present invention.

First, the harmful information management server 110 has a home page for providing an online service (step 210).

When the user runs a web browser on the client computer 130 (hereinafter simply referred to as a client) (step 220) and accesses the harmful information management server 110 (step 240), the harmful information management server 110 receives the client. The module 130 transmits the harmful information blocking code module and the advertisement screen to the 130 (step 250).

Here, the connection from the client 130 to the harmful information management server 110 is based on a request of the HyperText Transfer Protocol (HTTP), and the harmful information blocking code module from the harmful information management server 110 to the client 130 is provided. The transmission is generally performed by the response of HTTP. The general HTTP request is performed in a conventional manner by entering a universal resource locator (URL) of the harmful information management server 110 in a web browser or clicking a corresponding URL link.

In addition, the harmful information blocking code module is preferably in the form of an application program executable on the client 130. This includes ActvieX programs for Microsoft's Windows environment, and Java programs (including Java applets and JavaScript) supported by common web browsers. However, it will be understood by those skilled in the art that a program written in a general high-level language and linked to an object coded program can be executed by a web browser.

Next, the harmful information blocking code module is automatically executed in the client 130 to block harmful information including a computer virus in real time, and the advertisement screen transmitted in step 250 is output in a separate window window (step 260). ). Here, the advertisement screen transmitted in step 250 may generate and output a separate frame at a specific position of the web browser screen, which will be described later.

In order to output the advertisement screen in a separate window window, when the client 130 is connected, the harmful information management server 110 provides the client with an HTTP response that can first open a separate window window, and provides a separate window. It is preferable to provide an advertisement screen as an HTTP response to the HTTP request from the client 130 performed through the window.

In addition, in the embodiment of the present invention, since the harmful information blocking code module and the advertisement screen are operated / managed, mutually outputting execution state information of the harmful information blocking code module to the same window window as the advertisement window is displayed. desirable. To this end, the client 130 may request the harmful information blocking code module and the advertisement screen together through a separate window window opened through the HTTP response of the harmful information management server 110. In other words, when the client 130 first accesses, the harmful information management server 110 provides the client 130 with an HTTP response that can request the harmful information blocking code module and the advertisement screen through a separate window window. desirable. In this case, if the window window is closed, execution of the harmful information blocking code module is terminated together with the advertisement screen.

In addition, in terms of a user interface, it is more preferable to output the execution state information of the advertisement screen and the harmful information blocking code module by dividing a frame in the window window. To this end, it is preferable that the client 130 divides the frames in the window window so as to establish a connection with the harmful information management server 110 through each frame. In this case, the connection for the harmful information blocking code module and the connection for the advertisement screen may be performed at the same time because they are separate connections. FIG. 5 illustrates a graphic screen in which execution state information and an advertisement screen of the harmful information blocking code module are divided into frames in a separate window window.

In addition, since the harmful information blocking code module and the advertisement screen are provided through the window window and operate in real time in the client 130, even when the client 130 attempts to connect to another web server, the client 130 Has a feature that keeps running. Therefore, the client 130 is provided with the harmful information blocking service for its own computer in real time by only accessing the harmful information management server 110 once.

The advertisement screen transmitted in step 250 and output in a separate window window in step 260 may include a plurality of advertisement banner images, and each advertisement banner image may be periodically updated by a server push or a client pool technique. This is preferable. Here, the server push technique refers to a technique for supporting data transmission periodically from the server to the client even when there is no direct request from the client, and is widely used in an online stock information providing site. In addition, the client pool technique is a technique for supporting a client to send an HTTP request to a server even when there is no direct request from a user. This is performed by setting a timer for the next HTTP request in the HTTP response from the server. .

Next, an embodiment of the present invention selectively supports additional compensation according to a drag & drop technique for each banner image of the advertisement screen (step 270). Here, drag-and-drop technique is to click a specific button (usually left button) of the mouse to select a specific object on the window screen, move the mouse while keeping the mouse clicked (drag), and then click the mouse at a specific position. The act of moving the object (or copy) by dropping it.

When the drag and drop is performed in step 270, a predetermined reward is provided to the user. For this purpose, the user may access a predetermined application program that provides a communication function between the client 130 and the harmful information management server 110. It needs to be downloaded and executed from the management server 110 (in order to be provided with compensation, it is necessary to register a user). That is, when the user moves the advertisement banner image to a predetermined application by drag and drop technique, it is notified to the harmful information management server 110, and the user is provided with a predetermined reward. Through this, the harmful information management server 110 may calculate the advertisement statistics from the client 130.

In addition, the drag and drop advertisement technique according to an embodiment of the present invention can be extended to the electronic mail advertisement technique. That is, when a user performs a drag and drop event according to an embodiment of the present invention, it is notified to the harmful information management server 110, and the harmful information management server 110 directly or through an advertiser to the drag and drop event. The advertisement e-mail associated with the advertisement banner image in the e-mail is sent, and when the user receives the predetermined reward.

Finally, when the window window on which the advertisement screen is displayed is closed, execution of the harmful information blocking code module is also terminated (step 280).

Subsequently, the modified form (hereinafter, the second embodiment) of the first embodiment will be described first before explaining the specific operation mechanism of the harmful information blocking code module. FIG. 1B schematically illustrates a system configuration to which the second embodiment is applied, and FIG. 2B is a flowchart of a method of making an online advertisement in association with an online harmful information blocking code module according to the second embodiment.

As shown in FIG. 1B, the system configuration to which the second embodiment is applied further includes a second web server 120 for providing an online service over a communication network. The second web server 120 is a general web server connected to each other through a client communication system and a computer communication network such as the Internet.

Steps 210 and 220 in the second embodiment are the same as in the first embodiment. In the second embodiment, the user, i.e., the client 130, first connects to the second web server 120 (step 230).

Then, in addition to the online service information provided by the second web server 120, the hyperlink information connecting to the harmful information management server 110 is also provided to the client 130 (step 235). Here, the hyperlink information is not link information of the entire homepage of the harmful information management server 110, but preferably link information capable of receiving a harmful information blocking code module (including an advertisement screen) through a separate window window.

Next, the client 130 is connected to the harmful information management server 110 according to the hyperlink information provided by the second web server 120 (step 245), the harmful information management server 110 is a client ( The harmful information blocking code module and the advertisement screen are transmitted to the client 130 in the HTTP response to the HTTP request from the server 130 (step 255).

Next, the harmful information blocking code module is automatically executed in the client 130 to block harmful information including a computer virus in real time, and output the advertisement screen in a separate window window (step 260). Same as in the example. In addition, it is preferable that the harmful information blocking code module and the advertisement screen are managed through separate frames in the same window window as in the first embodiment.

However, it is preferable to support the link information for the advertisement screen so that it can be designated by the second web server 120. That is, according to the second web server 120 passing through the process of accessing the harmful information management server 110, it is preferable to support the advertisement screen to be specified differently. Even in this case, the advertisement screen may be periodically updated by the server push or the client pull technique.

Next, an additional compensation according to the drag and drop technique is provided (step 270), and when the window window on which the advertisement screen is output is closed, execution of the harmful information blocking code module is terminated (step 280). same.

The first and second embodiments described so far are cases where an advertisement screen is output in a separate window window. In addition, the embodiment of the present invention may be modified to generate and output a separate frame at a specific position of the web browser screen. 6 is a graphic screen showing an advertisement screen associated with an online harmful information blocking code module according to another embodiment of the present invention, which outputs an advertisement screen in a separate frame.

As shown in FIG. 6, in this embodiment, the advertisement screen transmitted from the harmful information management server 110 and output from the client 130 generates and outputs a separate frame at a predetermined position of the web browser screen. do. In FIG. 6, one of ordinary skill in the art may understand that the newly generated frame is located at the bottom of the web browser screen, but it may be located at any position such as left or right. .

FIG. 6 shows that the frame includes a subframe that outputs an actual advertisement screen and a subframe that outputs execution state information of the harmful information blocking code module. This corresponds to outputting execution state information of the advertisement screen and the harmful information blocking code module by dividing the frames in the embodiment using a separate window window. Of course, the frame is continuously maintained even when the client 130 attempts to connect to another web server, and when the frame is closed, the execution of the harmful information blocking code module as well as the advertisement screen ends.

In addition, as illustrated in FIG. 6, the advertisement screen may include a plurality of advertisement banner images, and the advertisement screen may be periodically updated by a server push or a client pull technique. Similarly to the first and second embodiments, the additional compensation step of applying the drag and drop technique for each advertisement banner image and the extension of the drag and drop technique to the advertisement e-mail mechanism can be applied. In addition, access to the harmful information management server 110 from the client 130 in the present embodiment may be performed by the information provided from the other web server 120, in this case, the advertisement screen is another web server 120 Similar can be specified in.

In other words, the embodiment in which the advertisement screen is output in a separate window window and the present embodiment except that there is a difference between whether the advertisement screen is output in a separate window window or by generating a separate frame on the web browser screen. It works with a similar mechanism. However, in the present embodiment, since the frame on which the advertisement screen is output is a frame dependent on the web browser, the frame is terminated when the web browser itself is terminated.

In addition, in the present embodiment, as shown in FIG. 6, a predetermined tool button (named 'security' in FIG. 6) associated with a frame on which the execution status information of the advertisement screen and the harmful information blocking code module is output is displayed on the web. It's a good idea to create it in addition to the browser toolbar. It would be desirable to change the window registry associated with the web browser so that the tool button remains in the toolbar of the web browser even when the web browser is shut down and restarted. In this case, by clicking the tool button, it is possible to provide a user with a convenient user interface in which automatic connection to the harmful information management server 110 is made.

So far, the online advertisement method according to an embodiment of the present invention has been described, and the harmful information blocking code module operating in association with the advertisement screen according to the embodiment of the present invention will be described. 3 schematically illustrates a configuration of a harmful information blocking code module according to an embodiment of the present invention.

As shown in FIG. 3, the harmful information blocking code module includes an input / output management unit 310, a harmful information blocking unit 320, and an information obtaining unit 330. In addition, the harmful information blocking code module is associated with a separate window window or frame 340 displaying its execution state (including an advertisement screen), and when the window window or frame 340 is closed, execution of the harmful information blocking code module is performed. This termination is as we have already seen.

The input / output management unit 310 monitors file input / output (I / O) generated by the client 130. Here, monitoring of file I / O means hooking execution of a file I / O routine to obtain file information. In addition, the input / output management unit 310 preferably monitors the I / O of the network packet generated in the client 130 to block harmful information through the network. Of course, information leakage viruses, such as back orifices, may be blocked by means of file I / O or process checks described below. In addition, the input / output management unit 310 may further include a function of monitoring an internet address that the client 130 attempts to access in order to provide a lewd site access blocking function.

The harmful information blocking unit 320 performs a function of diagnosing and treating the harmfulness of the corresponding file / packet in the file I / O, and the information transmitting unit 330 provides information on the file / packet determined to be harmful information. It performs a function of notifying or transmitting the harmful information management server 110.

Subsequently, a specific operation of the harmful information blocking code module will be described with reference to FIG. 4. 4 is a flowchart illustrating an operation method of a harmful information blocking code module according to an embodiment of the present invention.

The harmful information blocking code module automatically executed in the client 130 preferably checks whether the process currently running in the client 130 is harmful (step 410). This is because a process currently loaded into memory and running may affect all processes to be executed in the future. In addition, information leakage viruses, such as back orifices, operate in the form of a process and remotely control a computer system from the outside.

One method of checking whether a process is harmful is to create a list of processes currently loaded in the memory, and then determine whether a file corresponding to each process is harmful. If it is determined that the file is harmful, the process is regarded as a harmful process, and the process is forcibly terminated. Of course, it would be desirable to treat the file as well. In addition, after the harmful information blocking code module diagnoses the harmful information and before performing the treatment, it is preferable to notify the user and to obtain the user's approval.

Next, each file input and output generated by the client 130 is monitored (step 420). In this case, the monitoring is performed in the manner of intercepting the execution of the I / O processing routine as described above. For example, it intercepts the execution of VxD, an I / O processing routine in a Windows environment.

As described above, the step 420 preferably monitors the input / output of the network packet in order to block harmful information through the network. Monitoring of network packets can be done through routines related to socket I / O (via the winsock module in a Windows environment).

In addition, as described above, step 420 monitors the Internet address that the client 130 attempts to access in order to provide an obscene site access blocking function. This can be done simply by checking the header of the HTTP request message or Domain Name Service (DNS) lookup message.

That is, step 420 may additionally perform new functions to monitor various harmful information that may occur in the client 130. The following description will focus on file I / O.

Next, it is determined whether the corresponding file in the file I / O or the like monitored in step 420 is harmful (step 430). The determination of harmfulness may be performed by various techniques depending on the type of harmful information or the needs of the application. For example, a method of performing a pattern comparison with conventionally known harmful information (eg, computer virus, etc.) may be used. In general, computer viruses have a certain operating pattern, so virus pattern comparison may be a method of diagnosing new viruses.

In addition, step 430 is preferably performed along with functions such as determining whether the network packet is harmful, diagnosing the obscene site address.

If it is determined in step 430 that the file is not harmful, the harmful information blocking code module does not perform any operation on the file. In other words, the user will continue to perform the work he is performing regardless of the harmful information blocking code module.

If it is determined that the information being used is harmful, the processing method differs depending on whether the file I / O or the packet I / O is used (step 440). Although not shown in FIG. 4, in the case of obscene site address blocking, a method of changing a corresponding HTTP request with a new healthy site address may be applied.

In the case of file I / O, it is determined whether the file is curable (step 450), and if possible, the file is treated (step 454). If not, only execution of the file is blocked (step 452). Of course, when the harmful information is diagnosed, it is preferable to notify the user and to obtain the user's approval for the treatment thereof as described above.

Finally, the harmful information generated in the client 130 is preferably notified to the harmful information management server 110 online by the harmful information blocking code module (step 470). Here, in the case of harmful information that is not treatable, it is preferable to transmit the entire harmful information file to the harmful information management server 110. Of course, it would be desirable to seek user approval for the generation of harmful information and / or for transmission of new harmful information files.

That is, since the embodiment of the present invention provides a function for automatically notifying the harmful information generated by the client 130 to the harmful information management server 110 in an online manner, the harmful information management server 110 provides statistical information related to harmful information. Not only can they be obtained online, they can also take immediate action (e.g., develop vaccines) against emerging computer viruses. That is, the harmful information management server 110 analyzes new harmful information, develops a treatment method thereof, and provides a user with a harmful information blocking service through the latest harmful information blocking code module, thereby providing various harmful information. It is effective to prevent the damage of users who are exposed to defenselessly.

Here, the communication channel for automatic notification of harmful information by the harmful information blocking code module to the harmful information management server 110 may be, for example, Simple Mail Transfer Protocol (SMTP), which is an Internet mail transmission protocol, or FTP (file transfer protocol). File Transfer Protocol). However, it would be desirable to use a separate communication channel for notification of harmful information.

On the other hand, if harmful information is generated in the network packet, the communication port for inputting and outputting the packet is blocked (step 460). Of course, if there is an internal process supporting network input / output through the corresponding communication port, it may be desirable to terminate it.

Then, with respect to the harmful information already introduced through the corresponding communication port, a similar treatment process is performed as in the file I / O (step 462), and the fact that harmful information is generated through the network packet is notified to the harmful information management server (step 470).

Embodiments of the present invention can be written as a program executable in a computer system. In addition, the program can be read from a computer readable recording medium having recorded such a program and executed in a general-purpose digital computer system. Such recording media include magnetic storage media (e.g., ROM, floppy disk, hard disk, etc.), optical reading media (e.g., CD-ROM, DVD, etc.) and carrier waves (e.g., transmission over the Internet). Media is included.

So far, the present invention has been described with reference to the preferred embodiment (s). Those skilled in the art will appreciate that the present invention can be implemented in a modified form without departing from the essential features of the present invention. Therefore, the disclosed embodiments should be considered in descriptive sense only and not for purposes of limitation. The scope of the present invention is shown in the claims rather than the foregoing description, and all differences within the scope will be construed as being included in the present invention.

According to the present invention, as the harmful information blocking program is automatically installed on the client computer by accessing the harmful information management server on the computer communication network online, not only the harmful information can be actively blocked by the client computer in real time, but also the harmful information. The maximum advertisement effect can be achieved by managing the information blocking program and the advertisement screen in the same window window or frame.

Also, by managing the harmful information blocking program and the advertisement screen as independent window windows or frames, even when the user connects to another web server, the advertisement computer may be continuously exposed to the client computer screen.

Claims (30)

In a method of advertising online on a computer network interconnected by a web server and a client computer, (a) receiving at the web server a request for connection from the client computer via a computer communication network; (b) transmitting a harmful information blocking code module and an advertisement screen from the web server to the client computer; And (c) automatically executing the harmful information blocking code module on the client computer to block harmful information including a computer virus in real time, and outputting the advertisement screen transmitted in the step (b) in a separate window window; Including, And closing execution of the harmful information blocking code module when the window window on which the advertisement screen is displayed is terminated. The method of claim 1, wherein step (c) comprises: And the execution state information of the harmful information blocking code module is output to the same window window as the window window on which the advertisement screen is output. The method of claim 2, wherein step (c) comprises: And the execution state information of the advertisement screen and the harmful information blocking code module outputted from the window window are output in different frames of the window window. According to claim 1, wherein step (b), And transmitting the harmful information blocking code module and the advertisement screen by using a separate connection. The method of claim 1, The advertisement screen transmitted in the step (b) and output in the step (c), On-line advertising method in a computer communication network, characterized in that can be periodically updated by the server push or client pool technique. The method of claim 1, The advertisement screen transmitted in the step (b) and output in the step (c), An online advertising method in a computer communication network, characterized in that it can include a plurality of advertising banner images. The method of claim 1, The harmful information blocking code module transmitted in the step (b) is an online advertising method in a computer communication network, characterized in that the Active-X or Java program. The method of claim 1, The harmful information blocking code module executed in the step (c) and the window window on which the advertisement screen is output continue to operate in the client system even when the client computer attempts to connect to another web server. Online advertising method in computer network. The method according to any one of claims 1 to 8, In the step (a), the access request received by the web server, The client computer accesses a second web server which is a web server different from the web server, and the client computer requests the web server according to the information provided from the second web server. Online advertising method. The method of claim 9, The advertisement screen transmitted in the step (b), And the second web server can designate the online advertisement method in a computer communication network. In a method of advertising online on a computer network interconnected by a web server and a client computer, (a) receiving at the web server a request for connection from the client computer via a computer communication network; (b) transmitting, from the web server, an advertisement screen including a harmful information blocking code module and a predetermined number of advertisement banner images to the client computer; (c) automatically executing the harmful information blocking code module on the client computer to block harmful information including a computer virus in real time, and outputting the advertisement screen transmitted in the step (b) in a separate window window; ; And (d) providing a reward when the advertisement banner image is downloaded from the web server using a drag and drop technique and transferred to a predetermined application program running on the client computer; And closing execution of the harmful information blocking code module when the window window on which the advertisement screen is displayed is terminated. The method of claim 11, wherein step (d) (d1) when the advertisement banner image is downloaded from the web server using a drag and drop technique and moved to a predetermined application program running on the client computer, the web server indicates that the drag and drop event has occurred on the client computer. Notifying; (d2) sending an advertisement e-mail associated with the advertisement banner image from the web server to the client computer; And and (d3) if the reception of the advertisement e-mail sent in the step (d2) is confirmed, providing a predetermined reward. The method of claim 11 or 12, wherein step (c) comprises: And the execution state information of the harmful information blocking code module is output to the same window window as the window window on which the advertisement screen is output. The method according to claim 11 or 12, wherein The advertisement screen transmitted in the step (b) and output in the step (c), On-line advertising method in a computer communication network, characterized in that can be periodically updated by the server push or client pool technique. The method according to claim 11 or 12, wherein In the step (a), the access request received by the web server, The client computer accesses a second web server which is a web server different from the web server, and the client computer requests the web server according to the information provided from the second web server. Online advertising method. In a method of advertising online on a computer network interconnected by a web server and a client computer, (a) receiving at the web server a request for connection from the client computer via a computer communication network; (b) transmitting a harmful information blocking code module and an advertisement screen from the web server to the client computer; And (c) the harmful information blocking code module is automatically executed on the client computer to block harmful information including a computer virus in real time, and generate a separate frame at a predetermined position on the web browser screen in step (b). Outputting the transmitted advertisement screen; And closing the frame on which the advertisement screen is output to terminate execution of the harmful information blocking code module. The method of claim 16, wherein step (c) is A predetermined tool button associated with a frame on which the advertisement screen is output is created in a toolbar of a web browser, The predetermined tool button is present continuously even when the web browser is closed and restarted. When the predetermined tool button is clicked, an automatic connection to the web server is made. The method of claim 16, wherein step (c) is And the execution state information of the harmful information blocking code module is output in the same frame as the frame on which the advertisement screen is output. The method of claim 18, wherein step (c) is And the execution state information of the advertisement screen and the harmful information blocking code module output from the frame are output to different subframes of the frame. The method of claim 16, The advertisement screen transmitted in the step (b) and output in the step (c), On-line advertising method in a computer communication network, characterized in that can be periodically updated by the server push or client pool technique. The method of claim 16, The advertisement screen transmitted in the step (b) and output in the step (c), An online advertising method in a computer communication network, characterized in that it can include a plurality of advertising banner images. The method of claim 16, The harmful information blocking code module executed in the step (c) and the frame on which the advertisement screen is output continue to operate in the client system even when the client computer attempts to connect to another web server. Online advertising method in communication network. The method according to any one of claims 16 to 22, In the step (a), the access request received by the web server, The client computer accesses a second web server which is a web server different from the web server, and the client computer requests the web server according to the information provided from the second web server. Online advertising method. The method of claim 23, wherein The advertisement screen transmitted in the step (b), And the second web server can designate the online advertisement method in a computer communication network. In a method of advertising online on a computer network interconnected by a web server and a client computer, (a) receiving at the web server a request for connection from the client computer via a computer communication network; (b) transmitting, from the web server, an advertisement screen including a harmful information blocking code module and a predetermined number of advertisement banner images to the client computer; (c) the harmful information blocking code module is automatically executed on the client computer to block harmful information including a computer virus in real time, and generate a separate frame at a predetermined position on the web browser screen in step (b). Outputting the transmitted advertisement screen; And (d) providing a reward when the advertisement banner image is downloaded from the web server using a drag and drop technique and transferred to a predetermined application program running on the client computer; And closing the frame on which the advertisement screen is output to terminate execution of the harmful information blocking code module. The method of claim 25, wherein step (d) (d1) when the advertisement banner image is downloaded from the web server using a drag and drop technique and moved to a predetermined application program running on the client computer, the web server indicates that the drag and drop event has occurred on the client computer. Notifying; (d2) sending an advertisement e-mail associated with the advertisement banner image from the web server to the client computer; And and (d3) if the reception of the advertisement e-mail sent in the step (d2) is confirmed, providing a predetermined reward. The method of claim 25 or 26, wherein step (c) A predetermined tool button associated with a frame on which the advertisement screen is output is created in a toolbar of a web browser, The predetermined tool button is present continuously even when the web browser is closed and restarted. When the predetermined tool button is clicked, an automatic connection to the web server is made. The method of claim 25 or 26, wherein step (c) And the execution state information of the harmful information blocking code module is output in the same frame as the frame on which the advertisement screen is output. The method of claim 25 or 26, The advertisement screen transmitted in the step (b) and output in the step (c), On-line advertising method in a computer communication network, characterized in that can be periodically updated by the server push or client pool technique. The method of claim 25 or 26, In the step (a), the access request received by the web server, The client computer accesses a second web server which is a web server different from the web server, and the client computer requests the web server according to the information provided from the second web server. Online advertising method.