KR20000030367A - Advertising listening device - Google Patents

Abstract

PURPOSE: An advertisement listening system is provided to enhance the advertising effect for advertisers and make money for consumers who listen to some advertisements for a given period of time by transmitting advertisements to the consumers from the advertisers so as to let the consumers listen to advertisements. CONSTITUTION: An advertisement listening system includes an advertisement input/output part (10), an advertising sound part(20), a sensing part(30), an output part, a listening state analyzing part(50), and a listening time computing part(60). The advertising input/output part(10) receives advertising sound by using communication network and lets consumers transmit the time they listen to the advertisements. The advertising sound part(20) stores and synthesizes the advertising sound. The sensing part(30) senses the point when the advertising sound is produced. The output part(40) amplifies the advertising sound and the listening state analyzing part(50) analyzes the state of listening the advertising sound. The listening time computing part(60) computes the advertising sound listening time on the basis of listening the advertising sound by consumers.

Description

Ad Listening Device {.}

The present invention relates to an apparatus for listening to an advertisement, comprising: means for detecting a point in time at which an advertiser outputs an advertisement so that an advertiser transmits the advertisement to a consumer to directly hear the advertisement, and a state in which the advertisement is listened to. Advertisers can improve the efficiency of the advertisement by providing means for analyzing, means for calculating the time of listening to the advertisement by the state of listening to the advertisement, and means for allowing the advertiser to withdraw the calculated advertisement listening time. The consumer is to be able to acquire the goods for as long as they have heard the advertisement.

In general, advertising is targeted at an unspecified number of people. However, the advertisement is less effective than direct advertising to consumers. The problem that there is no compensation to the consumer and also the advertisement transmitted to the Internet or the mobile phone cannot analyze the state in which the consumer listened or watched, which makes it difficult for the consumer to calculate the time of contact with the advertisement.

The present invention has been made in view of the conventional problems as described above, the advertiser transmits the advertisement sound to the consumer's advertisement listening device over the communication network,

The advertisement sound can be stored in the consumer's advertisement listening device, and the stored advertisement sound is detected immediately after the lights out, which is the time zone where the consumer can hear, or when the user stays around the advertisement sound listening device for more than a predetermined time. In order to confirm the state of listening to the advertisement sound, when the advertisement sound is output, a signal indicating that the product is being listened to whenever the advertisement sound is output or a separate signal sound can be input to the advertisement sound listening device, and the output sound Advertisement listening state is analyzed by determining the volume of the sound and the surrounding environment (noise) when the advertisement sound is output.Advertisement listening time is calculated according to the analyzed advertisement sound listening state. When you want to withdraw time is to be sent.

1 is a block diagram of the present invention for an advertisement listening device.

* Brief description of symbols for the main parts of the drawings

10: Advertising input / output unit 10a; Terminal device 10b: controller

20: advertising sound 20a: advertising sound storage and synthesis device 20b: control device

30: detection unit 30a: power detector 30b: reflection detector 30c: time water purifier

40: output unit

50: listening state analysis unit 50a: preamplifier 50b: input waveform detector

50c: input level detector 50d: output waveform detector 50e: output level detector

50f: comparative discriminator 50g: signal extractor 50h; Listening status checking device

60; Listening time calculator

In order to achieve the object described above, a listening display sound generating apparatus of a communication apparatus according to the present invention will be described in detail with reference to the accompanying drawings.

The advertisement input / output unit 10 allows the advertiser to input the advertisement sound (or the advertisement sound signal / hereinafter referred to as the advertisement sound) to the advertisement listening device using a communication network, and also to withdraw the calculation time when the consumer listens to the advertisement. In this case, when the advertiser transmits a call or a signal using a telephone line or an internet line, the terminal device 10a of the advertisement listening device may be withdrawn and the controller 10b according to a signal for the advertiser to control the advertisement listening device. ) Supplies and controls signals at each stage, and controls the advertisement sound transmitted by the advertiser to be stored in the advertisement sound unit 20.

The advertisement sound unit 20 serves to store and reproduce the signal of the advertisement sound transmitted by the advertiser, and the advertisement sound input from the terminal device 10a of the advertisement input / output unit 10 stores the advertisement sound (or Advertisement sound recording to be recorded (hereinafter referred to as recording / saving). It is stored in the synthesizing apparatus 20a, and the signal for controlling to be stored is made according to the control signal of the control apparatus 20b by the control signal of the controller 10b. In addition, when two or more kinds of advertisement sounds are stored in the advertisement sound storing and synthesizing apparatus 20a, the control device 20b outputs a control signal to sequentially output all of the advertisement sounds. 20a).

The detection unit 30 serves to detect a time point at which the advertisement sound stored in the advertisement sound unit 20 should be output, and the power detector 30a immediately detects that the illumination is turned off and then turns off. It outputs a signal to the advertisement sound portion 20 so that the stored sound is output, which is output immediately after the light is turned off by the consumer can be heard quietly to raise the awareness of the advertisement as well as do not sleep Since it does not affect the consumer's face (반사), the reflection sensor (30b) is to detect if the consumer stays around the advertising device for more than a certain time and to output the advertisement sound from the advertisement sound (20) will be.

The water purifier 30c serves to increase the efficiency of the advertisement by preventing the consumer from continuously operating the advertisement listening apparatus within an arbitrary time and adding the advertisement listening time, and any time after the advertisement listening apparatus is operated, In a state where a predetermined time has not elapsed so as to become a standby state that can be operated again, it serves to control the output signals of the detectors 30a and 30b.

The output unit 40 amplifies the advertisement sound output from the advertisement sound unit 20 and serves to amplify the advertisement sound so that the consumer can hear through the speaker.

Listening state analysis unit 50 In order to determine whether the consumer listens to the advertisement and the conditions in which the consumer listens to the advertisement state in which the consumer cuts the speaker to which the advertisement sound is output or makes the volume of the advertisement sound low Analyzing whether the user is listening to and whether the ambient noise (TV, RADIO's sound) is louder than the volume of the advertisement sound, so that the user cannot hear the advertisement sound properly and whether the user is listening to the content of the advertisement sound. By doing

The preamplifier 50a serves to recognize and amplify the advertisement sound output through the output unit 40 using a microphone.

The input waveform detector 50b shapes the waveform of the advertisement sound signal amplified by the preamplifier 50a. The input level detector 50c measures the magnitude of the advertisement sound signal amplified by the preamplifier 50a. The output waveform, and outputs the measurement signal from the output waveform detector (50d) and the output level detector (50e) of the waveform and volume of the advertisement sound output from the advertisement sound unit 20, this signal is output of the input waveform detector (50b) The signal and the output signal of the input level detector 50c are input to the comparator 50f, and the comparator 50f calculates the input signal, and the volume of the advertisement sound that the consumer is listening to and the ambient noise of the consumer. According to the size of the consumer to determine the extent to which the consumer can hear the advertisement sound and whether the sound that the consumer is listening or not is determined.

In addition, it determines whether the consumer listens to the advertisement in detail, and inputs the signal whenever a signal inputted between the advertisement sounds to output the advertisement in detail or whenever a brand name to be advertised is displayed. Only when the consumer is judged to listen to the advertisement sound, the signal dispenser (50g) outputs a recognition signal that can be known by the consumer inputted to know the consumer listening state entered between the advertisement sound or the name of the product to be advertised. After or after the recognition signal accompanying the product name is output, the signal dispenser (50g) detects the recognition signal and outputs the signal to the comparison discriminator (50f), the recognition signal is output to the consumer through the output unit 40 To be heard in conjunction with the tone (tone) or together with the product name you want to advertise the product name consumers hear The recognition signal may be configured to constitute a signal that can be discriminated by the signal dispenser 50g (this method is an acknowledgment signal for knowing a state where a consumer listens to an advertisement sound) or to flash a lamp. .

When the listening state checking device 50h outputs the recognition signal input between the advertisement sounds to determine whether the consumer hears the advertisement sound through the output unit 40, the consumer hears the recognition signal or hears the report signal. The configuration of the switching method to be input to the status checking device 50h can be configured using a remote controller or a switch, and the consumer hears and recognizes the recognition signal and signals the listening status checking device 50h. Is inputted, the signal is compared with the signal of the signal extractor 50g by the comparison discriminator 50f. As described above, when the signal is output from the signal dispenser 50g, when the signal is output from the listening state checking device 50h, it is determined that the consumer is listening to the advertisement sound and the signal is output from the signal dispenser 50g. If the signal is not output from the listening state checking device 50h when it is output, it is determined that the consumer does not hear the advertisement sound, and the signal is output to the listening time calculating unit 60.

The listening time calculator 60 may determine the advertisement sound based on the advertisement sound output start signal output from the detector 30 and the signal output according to the state in which the consumer listens to the advertisement sound from the listening state analyzer 50. The operation time is calculated by adding and accumulating and maintaining. When the advertiser controls the controller 10b of the I / O unit 10, a signal regarding the accumulated accumulated time when the consumer listens to the advertisement sound is listened to in the listening time operation unit 60. Is output and sent to the advertiser. In addition, the listening time operation unit 60 displays information on the time for each advertisement listened to by the consumer and the amount to be received from the advertiser on the LCD device, as well as the amount of time for each advertisement received by the consumer and the amount to be received from the advertiser. It can also be configured to be printed and output by the built-in printer.

According to the apparatus for generating an advertisement listening apparatus according to the present invention configured as described above, the advertiser directly advertises to the consumer so that the advertisement sound is output immediately after the light is turned off so that the consumer can listen to the advertisement at a quiet time. It is possible to increase the awareness of the advertisement, and to calculate the time spent listening to the advertisement according to the state in which the consumer listens to the advertisement, so that the advertisement can be effectively delivered to the consumer by spending the advertising fee according to the calculated time. In addition, the consumer is able to acquire goods for as long as the time the advertisement is heard.

Claims (9)

An advertisement listening apparatus of an advertisement method for directly listening to an advertisement sound, comprising: an advertisement input / output unit 10 configured to input an advertisement sound using a communication network and to transmit a time at which the consumer listens to the advertisement sound, and to store the advertisement sound. Advertising unit 20 for synthesizing and synthesizing, a detection unit 30 for detecting a time when the advertisement sound is to be output, an output unit 40 for amplifying and outputting the advertisement sound so that the consumer can hear the advertisement sound, and the consumer Is a listening state analysis unit 50 for analyzing the state of listening to the advertisement sound, and a listening time calculation unit 60 for calculating the advertisement sound listening time on the basis of the state in which the consumer listens to the advertisement sound. Listening device. According to claim 1, characterized in that the power detecting unit 30a configured to detect this and turn off the advertisement sound when extinguished. The time constant according to claim 1 or 2, wherein the time constant is such that the advertisement sound is not continuously output within an arbitrary time even if the sensor outputs a signal to prevent the consumer from continuously listening to the advertisement sound within an arbitrary time. Characterized in that configured to have. The method according to claim 1, characterized in that a listening state analyzing unit (50) configured to analyze a state in which a consumer listens to an advertisement sound. The method of claim 1, wherein the operation is performed based on a state in which the consumer listens to the advertisement sound when calculating the time when the consumer listens to the advertisement sound. The method of claim 1, wherein the advertiser calculates the time at which the consumer listens to the advertisement sound and adds and accumulates the accumulated time to the advertiser through the communication network. The method according to claim 4, characterized in that it is configured to determine that the consumer is listening when the consumer inputs a signal to the listening state checking apparatus according to a recognition signal output between the advertisement sounds to determine whether the consumer is listening to the advertisement sound. Doing, The method according to claim 4, characterized in that it is configured to read an acoustic signal around the consumer listening to the advertisement sound in order to determine a condition in which the consumer is listening to the advertisement sound. The method according to claim 4 or 8, characterized in that it is configured to calculate a reading value of the advertisement sound output signal and the acoustic signal around the consumer listening to the advertisement sound in order to determine the condition in which the consumer is listening to the advertisement sound. that.