KR19990078812A - Advertisement device of television - Google Patents
Advertisement device of television Download PDFInfo
- Publication number
- KR19990078812A KR19990078812A KR1019990032695A KR19990032695A KR19990078812A KR 19990078812 A KR19990078812 A KR 19990078812A KR 1019990032695 A KR1019990032695 A KR 1019990032695A KR 19990032695 A KR19990032695 A KR 19990032695A KR 19990078812 A KR19990078812 A KR 19990078812A
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- South Korea
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- channel
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- advertisement
- watch
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Circuits Of Receivers In General (AREA)
Abstract
본 발명은 텔레비젼(TV)를 보고자 리모콘등으로 파워온(POWER ON)하게되면 TV의 채널화면이 나오기전에 기업광고가 현재시간과 함께 화면에 나타나도록하고, 다음 보고 싶은 채널을 선택토록하여 광고효과를 향상시킬 수 있도록 한 텔레비젼의 광고장치에 관한 것이다.According to the present invention, when a user turns on the power using a remote control to watch a TV, the company advertisement appears on the screen together with the current time before the channel screen of the TV appears, and the next desired channel to be selected is the advertisement effect. The present invention relates to a television advertising device.
종래에는 TV를 보고자 리모콘등으로 파워온(POWER ON)하면 파워온하기 전의 파워오프(POWER OFF)시의 해당 채널의 화면이 나타나게되며, 이 후 보고싶은 채널을 바꾸게되고, 기업광고는 뉴스나 연속극등을 하기 전이나 끝난 후의 일정한 시간대에만 하게되고, 또한 여러기업광고를 한꺼번에 오래동안하게 됨으로 시청자는 다른 채널로 바꾸게됨으로 인하여 광고효율을 양호히 발휘시킬 수 없는 문제가 있었다.Conventionally, if you turn on the power with a remote control to watch TV, the screen of the corresponding channel at the time of power off before power-on appears, and then you change the channel you want to watch, and the company advertisement is news or soap opera. Only before and after the end of the time is only a certain time, and also because the advertising of several companies at a time for a long time, because the viewer is switched to a different channel there was a problem that can not achieve good advertising efficiency.
본 발명은 전기와 같은 문제점을 해결하기 위하여 기존의 중앙처리장치(CPU)와 채널의 튜너(TUNER)사이에디지털시계와 연동되는 기업광고문을 입력한 롬(ROM)을 부가하여 TV를 켜는 순간 롬(ROM)에 입력한 광고문이 디지털시계에 의한 현재의 시간과 함께 화면에 일정시간 나타나도록 하고, 이 후 보고싶은 채널을 선택함으로서 TV광고효과를 향상시킬 수 있도록 한 것이다.In order to solve the problem of electricity, the present invention adds a ROM in which a corporate advertisement interlocked with a digital clock is input between a conventional CPU and a tuner of a channel. Ad text entered in (ROM) appears on the screen for a certain period of time along with the current time by the digital clock, and then select the channel you want to watch to improve the TV advertising effect.
Description
본 발명은 텔레비젼(TV)를 보고자 리모콘등으로 파워온(POWER ON)하게되면 TV의 채널화면이 나오기전에 기업광고가 현재시간과 함께 화면에 나타나도록하고, 다음 보고 싶은 채널을 선택토록하여 광고효과를 향상시킬 수 있도록 한 텔레비젼의 광고장치에 관한 것이다.According to the present invention, when a user turns on the power using a remote control to watch a TV, the company advertisement appears on the screen together with the current time before the channel screen of the TV appears, and the next desired channel to be selected is the advertisement effect. The present invention relates to a television advertising device.
종래에는 TV를 보고자 리모콘등으로 파워온(POWER ON)하면 파워온하기 전의 파워오프(POWER OFF)시의 해당 채널의 화면이 나타나게되며, 이 후 보고싶은 채널을 바꾸게되고, 기업광고는 뉴스나 연속극등을 하기 전이나 끝난 후의 일정한 시간대에만 하게되고, 또한 여러기업광고를 한꺼번에 오래동안하게 됨으로 시청자는 다른 채널로 바꾸게됨으로 인하여 광고효율을 양호히 발휘시킬 수 없는 문제가 있었다.Conventionally, if you turn on the power with a remote control to watch TV, the screen of the corresponding channel at the time of power off before power-on appears, and then you change the channel you want to watch, and the company advertisement is news or soap opera. Only before and after the end of the time is only a certain time, and also because the advertising of several companies at a time for a long time, because the viewer is switched to a different channel there was a problem that can not achieve good advertising efficiency.
본 발명은 전기와 같은 문제점을 해결하기 위하여 기존의 중앙처리장치(CPU)와 채널의 튜너(TUNER)사이에디지털시계와 연동되는 기업광고문을 입력한 롬(ROM)을 부가하여 TV를 켜는 순간 롬(ROM)에 입력한 광고문이 디지털시계에 의한 현재의 시간과 함께 화면에 일정시간 나타나도록 하고, 이 후 보고싶은 채널을 선택함으로서 TV광고효과를 향상시킬 수 있도록 한 것이다.In order to solve the problem of electricity, the present invention adds a ROM in which a corporate advertisement interlocked with a digital clock is input between a conventional CPU and a tuner of a channel. Ad text entered in (ROM) appears on the screen for a certain period of time along with the current time by the digital clock, and then select the channel you want to watch to improve the TV advertising effect.
도1은 본 발명의 블럭장치도1 is a block diagram of the present invention
도2는 종래 TV작동블럭도.Figure 2 is a conventional TV operation block diagram.
본 발명의 주요 부분에 대한 부호의 설명Explanation of Signs for Main Parts of the Invention
1 : 중앙처리장치(CPU)1: CPU
2 : 채널튜너(CHANNEL TUNER)2: Channel Tuner
3 : 영상회로3: video circuit
4 : 롬(ROM)4: ROM
5 : 디지털시계(CLOCK)5: Digital Clock
도1은 본 발명의 구성도로서,1 is a block diagram of the present invention,
중앙처리장치(1)와 채널튜너(2) 및 영상회로(3)로 구성하여서 된 것에 있어서, 중앙처리장치(1)와 채널튜너(2)의 사이에 디지털시계(5)와 연동되는 광고문을 입력한 롬(4)을 부가하여 TV를 파워온할시 먼저 광고문이 나타나도록 한 것이다.In the structure consisting of the central processing unit (1), the channel tuner (2) and the image circuit (3), between the central processing unit (1) and the channel tuner (2) ad text interlocked with the digital clock (5) When the TV is powered on by adding the input ROM (4), the advertisement appears first.
이와 같이 된 본 발명은 TV를 보고자 리모콘등으로 TV를 켜게되면 롬(4)에 입력된 광고문은 TV를 켤 때의 시간과 함께 화면이 나타나게 되는 것이다.According to the present invention, when the TV is turned on by using a remote controller or the like to watch a TV, the advertisement inputted in the ROM 4 is displayed with the time when the TV is turned on.
예를 들자면, " O O O 자동차 07:20:18" 등으로 나타나게되며, 광고시간은 매우 짧은시간이지만 TV를 켤때마다 광고문과 현재의 시간이 나타나게됨으로 시청자의 뇌리에 기업명과 이미지가 지속적으로 쌓이는 엄청난 광고효과를 볼 수 있다.For example, "OOO car 07:20:18", etc., and the advertising time is very short, but every time the TV is turned on, the advertisement and the current time appears, so the company name and image constantly accumulate in viewers' minds You can see the effect.
그리고 광고주의 많고 적음에 따라 광고문 수를 조절하면 된다.The number of ads can be adjusted according to the number of advertisers.
예로, 광고주가 많은 경우 1분당 시간흐름에 맞춘 광고입력 즉, 아침 6시부터 밤12시까지 18시간동안 1080개의 광고내용을 기억시킬 수 있는 것이다.For example, if there are many advertisers, 1080 advertisement contents can be stored for 18 hours from 6 am to 12 pm, that is, advertisement input according to time flow per minute.
이와 같은 본 발명은 중앙처리장치(1)와 채널튜너(2) 사이에 디지털시계(5)와 연동되는 기업광고문을 입력한 롬(4)을 부가하여 TV를 켜는 순간 롬에 입력한 광고문이 현재의 시간과 함께 화면에 나타나도록 한 후 보고 싶은 채널을 선택할 수 있도록 하였으므로 TV광고효과를 향상시킬 수 있는 효과가 있다.As described above, the present invention adds a ROM 4 that inputs a corporate advertisement interlocked with the digital clock 5 between the central processing unit 1 and the channel tuner 2, and the advertisement input into the ROM is currently displayed when the TV is turned on. After appearing on the screen with the time to select the channel you want to watch has the effect of improving the TV advertising effect.
Claims (1)
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1019990032695A KR19990078812A (en) | 1999-08-10 | 1999-08-10 | Advertisement device of television |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1019990032695A KR19990078812A (en) | 1999-08-10 | 1999-08-10 | Advertisement device of television |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| KR19990078812A true KR19990078812A (en) | 1999-11-05 |
Family
ID=54765524
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| KR1019990032695A KR19990078812A (en) | 1999-08-10 | 1999-08-10 | Advertisement device of television |
Country Status (1)
| Country | Link |
|---|---|
| KR (1) | KR19990078812A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR100387620B1 (en) * | 2000-06-07 | 2003-06-18 | 주식회사 대우일렉트로닉스 | Method for display an advertisement according to the broadcasting station |
| KR100799996B1 (en) * | 2005-09-26 | 2008-01-31 | 엘지전자 주식회사 | Method for providing advertisements, and broadcasting reception apparatus for the same |
-
1999
- 1999-08-10 KR KR1019990032695A patent/KR19990078812A/en not_active Application Discontinuation
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR100387620B1 (en) * | 2000-06-07 | 2003-06-18 | 주식회사 대우일렉트로닉스 | Method for display an advertisement according to the broadcasting station |
| KR100799996B1 (en) * | 2005-09-26 | 2008-01-31 | 엘지전자 주식회사 | Method for providing advertisements, and broadcasting reception apparatus for the same |
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