KR102652003B1 - Advertising system and method for using the game item - Google Patents

Abstract

An advertising method performed by an advertising server related to a game server includes the steps of selecting an advertisement to be provided to a user from among a plurality of advertisements in which game items are matched according to at least one game to which the user has subscribed; providing the selected advertisement to the user; And when the user watches the advertisement or participates in the advertisement, it may include requesting a game server that manages the game to provide a game item matching the advertisement to the user's account.

Description

Advertising system and method using game items {ADVERTISING SYSTEM AND METHOD FOR USING THE GAME ITEM}

The present invention relates to an apparatus and method for providing advertisements optimized for users using game items.

As the number of advertising methods increases, various advertisements are exposed to users. However, as the number of advertisements exposed to users increases, the tendency for users to quit the advertisement without watching it even if the advertisement is exposed is also increasing.

Therefore, there is a need for a method to encourage users to watch advertisements without ending them.

The present invention provides an advertisement with a game item to the user, and when the user watches the provided advertisement, a game item that matches the advertisement is provided to the user, so that the user who wants the game item watches or participates in the advertisement. It is possible to provide a device and method to encourage doing so.

In addition, the present invention matches game items to game-related advertisements, thereby exposing game-related advertisements to users who are interested in the game and to users who are at least interested in the game and want the game item, thus increasing the advertising effect. A device and method for heightening may be provided.

An advertising method according to an embodiment of the present invention includes the steps of selecting an advertisement to be provided to a user from among a plurality of advertisements in which game items are matched according to at least one game to which the user has subscribed; providing the selected advertisement to the user; And when the user watches the advertisement or participates in the advertisement, it may include requesting a game server that manages the game to provide a game item matching the advertisement to the user's account.

The step of selecting an advertising method according to an embodiment of the present invention includes receiving the user's game history information from the game server; estimating the user's preference for game items matched to each of the plurality of advertisements according to the user's game history information; And it may include selecting an advertisement matching a game item with the highest user preference from among a plurality of advertisements with matching game items.

The estimating step of the advertising method according to an embodiment of the present invention includes identifying the lowest parameter or the highest parameter among parameters included in the user's account according to the user's game history information; and determining the user's preference for the game item according to the degree to which each of the game items increases the lowest parameter or the highest parameter.

The step of determining the preference of an advertising method according to an embodiment of the present invention is that the higher the degree to which each of the game items increases the lowest parameter or the highest parameter, the higher the degree to which each of the game items increases the lowest parameter or the highest parameter. The user's preference can be highly determined.

The estimating step of the advertising method according to an embodiment of the present invention is that, when the game is a soccer game and the user's game history information indicates that the user's team has low offensive power, the number of players included in the user's team The user's preference for the item that can increase the attacker's abilities the most can be estimated to be the highest.

The step of selecting an advertising method according to an embodiment of the present invention includes determining a degree of similarity between at least one game to which the user has signed up and games related to the advertisements; selecting a game to recommend to the user according to the similarity; And it may include selecting an advertisement that informs about game items and rewards provided by the selected game to a newly registered user from among a plurality of advertisements with matching game items.

The requesting step of the advertisement method according to an embodiment of the present invention includes, when a plurality of game items are matched to the advertisement, receiving the user's game history information from the game server; estimating the user's preference for a plurality of game items matched to the advertisement according to the user's game history information; And it may include requesting the game server to provide the game item with the highest user preference among the plurality of game items matched to the advertisement to the user's account.

Advertisements to be provided to users of the advertising method according to an embodiment of the present invention include advertisements for games other than the game produced by the developer of the game, advertisements for games other than the game published by the publisher of the game, and advertisements for the game. It may be at least one of the items included in or an advertisement of a company related to the content.

An advertising method according to an embodiment of the present invention includes the steps of selecting an advertisement to be provided to a user according to at least one game to which the user has signed up; Matching game items to the advertisement according to at least one game to which the user has signed up; providing the advertisement to the user; And when the user watches the advertisement or participates in the advertisement, it may include requesting a game server that manages the game to provide a game item matching the advertisement to the user's account.

The step of selecting an advertising method according to an embodiment of the present invention includes advertising of a game different from the game produced by the developer of the game, advertising of a game different from the game published by the publisher of the game, and included in the game. You can select either an item or an advertisement from a company related to the content.

The matching step of the advertising method according to an embodiment of the present invention includes receiving the user's game history information from the game server; estimating the user's preference for each of at least one game to which the user has subscribed according to the user's game history information; And it may include matching the game item of the game with the highest preference of the user to the advertisement.

The matching step of the advertising method according to an embodiment of the present invention includes receiving the user's game history information from the game server; estimating the user's preference for each of the game items that can be matched to the advertisement according to the user's game history information; And it may include matching the game item with the highest user preference among game items that can be matched to the advertisement to the advertisement.

An advertising server according to an embodiment of the present invention includes a processor that selects an advertisement to be provided to a user from among a plurality of advertisements in which game items are matched according to at least one game to which the user has subscribed; And providing the selected advertisement to the user, and when the user watches the advertisement or participates in the advertisement, requesting the game server that manages the game to provide the game item matched to the advertisement to the user's account. It may include a communicator that transmits signals.

An advertising server according to an embodiment of the present invention includes a processor that selects an advertisement to be provided to a user according to at least one game to which the user has signed up and matches the game item; and providing an advertisement with a matched game item to the user, and when the user watches the advertisement or participates in the advertisement, providing the game item matching the advertisement to the user's account to the game server that manages the game. It may include a communicator that transmits a signal requesting to do so.

An advertising system according to an embodiment of the present invention includes an advertising server that selects an advertisement to be provided to the user from among a plurality of advertisements in which game items are matched according to at least one game to which the user has signed up and provides the advertisement to the user; And when the user watches the advertisement or participates in the advertisement, it may include a game server that provides a game item matched to the advertisement to the user's account according to a request from the advertisement server.

According to one embodiment of the present invention, an advertisement matching a game item is provided to the user, and when the user watches the provided advertisement, a game item matched to the advertisement is provided to the user, so that the user who wants the game item It can encourage people to watch or participate in advertisements.

In addition, according to one embodiment of the present invention, by matching game items to advertisements related to the game, advertisements related to the game can be exposed to users who are interested in the game and to users who are at least interested in the game and want game items. Therefore, advertising effectiveness can be increased.

1 is a diagram showing an advertising system according to an embodiment of the present invention.
Figure 2 is a configuration of an advertising server of an advertising system according to an embodiment of the present invention.
Figure 3 is a first example of a screen provided by an advertising server to a user terminal according to an embodiment of the present invention.
Figure 4 is a second example of a screen provided by an advertising server to a user terminal according to an embodiment of the present invention.
Figure 5 is a first example of an advertising process according to an embodiment of the present invention.
Figure 6 is a second example of an advertising process according to an embodiment of the present invention.
Figure 7 is a flow chart showing an advertising method according to an embodiment of the present invention.
Figure 8 is a flowchart showing the advertisement selection process of the advertisement method according to an embodiment of the present invention.
Figure 9 is a flow chart showing an advertising method according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the attached drawings. The advertising method according to an embodiment of the present invention may be performed by an advertising system.

1 is a diagram showing an advertising system according to an embodiment of the present invention.

The advertising system may include an advertising server 100 and a game server 120 as shown in FIG. 1 .

The advertising server 100 may transmit information and advertisements related to a plurality of games to which the user has signed up to the user terminal 110 . At this time, the advertising server 100 may select an advertisement to be provided to the user according to the user's game history. Additionally, the advertisement may be an advertisement matched with at least one game item. Additionally, the advertising server 100 may match game items to advertisements to be provided to the user according to the user's gaming history.

For example, the game server 120 may determine a list of game items to provide to the user by matching the advertisement. Then, the game server 120 may transmit the list of determined game items to the advertisement server 100. At this time, the advertising server 100 may provide a list of received game items to the advertiser and receive at least one game item selected by the advertiser from the list of game items. Then, the advertising server 100 matches the game item selected by the advertiser to the advertiser's advertisement and sends a message to the advertiser: "If the user watches or participates in the advertisement, the matched game item is provided to the user's account." It can be set to be exposed in conjunction with advertisements.

At this time, the advertisement server 100 may provide the selected advertisement to the user through the user terminal 110.

A user may watch an advertisement provided from the advertisement server 100 on the user terminal 110 or participate in an advertisement provided from the advertisement server 100 .

For example, if the billing method for an advertisement is CPI (Cost Per Install), which charges based on the installation of an application, a method for a user to participate in the advertisement may be installation of an application or program related to the advertisement. At this time, the advertising server 100 may include in the advertisement a message that game items will be provided if the corresponding application or program is installed.

Additionally, when the billing method for an advertisement is CPE (Cost per Engagement), charging is based on the execution of an application, a method for a user to participate in the advertisement may be execution of an application or program related to the advertisement. At this time, the advertising server 100 may include in the advertisement a message that game items will be provided when the corresponding application or program is executed.

In addition, if the advertising billing method is CPA (Cost per Action), which charges based on the performance of a specific action in the application, the method for the user to participate in the advertisement may be to perform a specific action in the application or program related to the advertisement. . At this time, the advertising server 100 may include in the advertisement a specific action that the user must perform in the corresponding application or program and a message that a game item will be provided if the user performs the specific action. For example, a specific action may include at least one of signing up for membership, performing a specific quest, or recommending the application to other users.

At this time, the advertising server 100 may request the game server 120 to provide a game item matched to the advertisement to the user's account. For example, the advertising server 100 may provide services related to the Nexon Play application to the user terminal 110 connected using the Nexon Play application. At this time, the advertising server 100 may be linked with the game servers 120 of the game the user has signed up for in order to transmit the user's account login information to the user terminal 110. In addition, when the user terminal 110 requests access to a game using the Nexon Play application, the advertising server 100 logs in to the user's account to the game server 120 corresponding to the game requested from the user terminal 110. You can request it.

The user terminal 110 connects to the advertising server 100 using an application corresponding to the advertising server 100, and receives and displays information and advertisements related to a plurality of games to which the user has signed up from the advertising server 100. You can. For example, the application corresponding to the advertising server 100 may be Nexon Play.

Additionally, when the user inputs a game execution command, the user terminal 110 may connect to the game server 120 corresponding to the game execution command and execute the game.

The game server 120 may be a server that serves games to users. Additionally, the game server 120 may provide an advertising item that matches an advertisement that the user viewed or participated in to the user's account at the request of the advertising server 100. In addition, the game server 120 may transmit game history information of each user who has subscribed to a game served by the game server 120 to the advertising server 100 at the request of the advertising server 100. At this time, the game history information includes items included in the user's account of the game server 120, avatar, item acquisition history, avatar change history, game play time, performance based on play within the game, user's ranking, and game status. It may contain at least one of the number of registered friends.

The advertising system according to an embodiment of the present invention provides the user with an advertisement with a game item matched, and when the user watches the provided advertisement, the user is provided with a game item that matches the advertisement, thereby providing the user with a game item that matches the desired game item. Users can be encouraged to watch advertisements.

Additionally, the advertising system according to an embodiment of the present invention can expose game-related advertisements to users interested in the game by matching game items to game-related advertisements, thereby increasing advertising effectiveness. Accordingly, the advertising system can sell game-related items or receive advertising orders from advertisers who provide game-related services.

Figure 2 is a configuration of an advertising server of an advertising system according to an embodiment of the present invention.

The advertising server 100 may include a database 210, a processor 220, and a communicator 230 as shown in FIG. 2 .

The database 210 stores and manages advertisements received from advertisers, the user's game subscription information collected from the plurality of game servers 120, and the user's game history information received from each of the plurality of game servers 120. You can. For example, the user's game subscription information may be a list of games that the user has signed up for and have played.

At this time, the advertisement ordered from the advertiser may be an advertisement matched with the game item of the game server 120. Additionally, when a game item does not match an advertisement ordered from an advertiser, the database 210 may include a list of game items that can be matched to the advertisement.

The processor 220 may select an advertisement to be provided to the user from among a plurality of advertisements in which game items are matched according to at least one game to which the user has subscribed.

At this time, the processor 220 may receive the user's game history information from the game server 120 through the communicator 230.

Additionally, the processor 220 may estimate the user's preference for game items matched to each of the plurality of advertisements according to the user's game history information. At this time, the processor 220 identifies the lowest parameter or the highest parameter among the parameters included in the user's account according to the user's game history information, and determines that each of the game items has the lowest parameter among the parameters included in the user's account. , Alternatively, the user's preference for the game item can be determined according to the degree of increasing the highest parameter among the parameters included in the user's account. At this time, the processor 220 increases the degree to which each game item increases the lowest parameter among the parameters included in the user's account or the highest parameter among the parameters included in the user's account, so that each game item The user's preference for can be highly determined.

If the user wants uniform growth of parameters or is unable to use specific content of the game due to the lowest parameter among the parameters included in the user's account, the processor 220 adjusts the lowest parameter among the parameters included in the user's account. The higher the degree of increase, the higher the user's preference for each game item can be determined, thereby ensuring that the user's preference for the game item needed is high. In addition, when the user increases only a specific parameter, the processor 220 determines the user's preference for each game item to be higher as the degree of increasing the highest parameter among the parameters included in the user's account increases, thereby increasing the user's preference for each game item. You can ensure that game items that grow specific desired parameters have the highest preference.

For example, if the game served by the game server 120 is a soccer game such as FIFA Online, and the user's game history information indicates that the user's team has low attack power, the processor 220 includes the user's team in the game. The user's preference for the item that can increase the attacker's abilities the most can be estimated to be the highest.

Next, the processor 220 may select the advertisement matching the game item with the highest user preference from among the plurality of advertisements matching the game item. At this time, the advertisement to be selected and provided to the user may be at least one of an item included in a game to which the user has signed up, or an advertisement from a company related to the content.

For example, if the game the user has signed up for is a sports game sponsored by beverage producer A, game items from the sports game may be matched with company A's beverage advertisement. Additionally, the processor 220 may select Company A's beverage advertisement as an advertisement to be provided to the user.

Additionally, if the game the user has signed up for is a soccer game, game items from the soccer game may be matched to soccer shoe advertisements from soccer equipment seller B. Additionally, the processor 220 may select an advertisement for company B's soccer shoes as an advertisement to be provided to the user. At this time, the game item of the soccer game that matches the advertisement for company B's soccer shoes is created with a design related to company B's soccer shoes, and may be an item that can be worn by the avatar of the soccer game.

Additionally, the processor 220 may use advertisements to recommend at least one game among games that the user has not signed up for to the user.

Specifically, the processor 220 may use the user's game subscription information to identify at least one game to which the user has subscribed. Additionally, the processor 220 may determine the degree of similarity between the game the user has signed up for and games related to advertisements. At this time, the game related to the advertisements may be a game of the game server 120 that provides game items matched to the advertisements. Additionally, the processor 220 may determine the degree of similarity based on the items included in the game related to the game and advertisements to which the user has signed up, and the genre of the game related to the game and advertisements to which the user has signed up.

Next, the processor 220 can select a game to recommend to the user according to the determined similarity. At this time, the processor 220 may select the game with the highest similarity to the games to which the user has signed up among the games related to advertisements as the game to recommend to the user.

Finally, the processor 220 may select an advertisement that provides information on game items and rewards provided by the selected game to newly registered users from among a plurality of advertisements with matching game items.

At this time, the selected advertisement is an advertisement for a game different from the game the user has signed up for, which is produced by the developer of the game the user has signed up for, an advertisement for a game different from the game the user has signed up for and published by the publisher of the game the user has signed up for, and an advertisement for a game different from the game the user has signed up for. It may be at least one of an item included in a game or an advertisement from a company related to the content.

For example, a user may sign up for an RPG (Role-Playing Game) called “Maple Story,” and the developer who produced “Maple Story” may produce a new RPG called “Maple Story 2.” Additionally, the advertisement for “Maple Story 2” may be an advertisement that provides information on game items and rewards provided to users who newly sign up for “Maple Story 2.” At this time, the processor 220 determines that “Maple Story” and “Maple Story 2” that the user signed up for are of the same genre and were produced by the same developer, so the processor 220 determines that the similarity is the highest and provides an advertisement for “Maple Story 2” to the user. You can choose through advertising.

At this time, the user watches advertisements for new games similar to the “Maple Story” they were playing, so they are more likely to sign up for the new game “Maple Story 2” compared to other users who did not play “Maple Story”. It can be high.

For example, a user subscribes to an RPG called “Maple Story,” and the publisher that publishes “Maple Story” publishes a new RPG called “Atlantica,” produced by a different developer than the developer that produced “Maple Story.” It can be done. At this time, the publisher can match game items from “Maple Story” to advertisements introducing “Atlantica.”

Additionally, the processor 220 may determine the highest similarity between "Atlantica" published by the publisher of "Maple Story" to which the user has signed up and select the advertisement for "Atlantica" as the advertisement to be provided to the user.

At this time, the user can watch an advertisement for “Atlantica” in order to obtain game items for “Maple Story” that the user is playing. Also, if a user who is interested after seeing an advertisement for “Atlantica” signs up for “Atlantica,” the publisher can acquire new subscribers for the game it publishes.

Additionally, the processor 220 may match a game item to an advertisement that does not match the game item and provide the game item to the user.

For example, rather than directly matching a game item to an advertisement, an advertiser may request the advertisement server 100 to display an advertisement by matching a game item.

At this time, the processor 220 may select an advertisement to be provided to the user according to at least one game to which the user has subscribed. For example, the processor 220 may generate advertisements for games different from the game the user has signed up for, which are produced by the developer of the game the user has signed up for, and advertisements for games different from the game the user has signed up for, published by the publisher of the game the user has signed up for. , the user can select one of the items included in the game he or she has signed up for, or an advertisement from a company related to the content, as the advertisement to be provided to the user.

Next, the processor 220 may match game items to advertisements according to at least one game to which the user has signed up. At this time, the processor 220 may select a game item to match the advertisement based on at least one of the user's preference for the game to which the user has signed up and the user's preference for each game item that can be matched to the advertisement. Additionally, the performance and types of game items that can be matched to advertisements may be determined according to the cost set by the advertiser.

Specifically, the processor 220 may receive the user's game history information from the game server 120 and estimate the user's preference for each of at least one game to which the user has subscribed according to the user's game history information. . Additionally, the processor 220 may match the game item of the game with the highest preference by the user to the selected advertisement.

For example, the longer the user has been online for a certain period of time, the longer it means that the user plays the game often and for a long time, so the user's preference for the game may be high. Accordingly, the user's game subscription information includes information that the user has subscribed to “Maple Story,” “Maple Story 2,” and “Atlantica” among the games related to the advertising server 120, and the user's game history information includes Information may be included that the game that has been accessed the longest over a recent period of time is “Maple Story 2.” At this time, the processor 220 may estimate the highest preference for “Maple Story 2,” in which the user has been connected to the game the longest over a recent period of time.

Additionally, the game that the user most recently accessed may be the game in which the user is currently interested. Therefore, the processor 220 uses the user's game history information to check the time the user last accessed among the games the user signed up for, and the smaller the difference between the user's last access time and the current time, the lower the preference. It can be estimated high.

Additionally, among game items that can be matched to an advertisement, different items provided by the same game may be included. At this time, the processor 220 may receive the user's game history information from the game server 120 and estimate the user's preference for each of the game items that can be matched to the advertisement according to the user's game history information. Additionally, the processor 220 may match the game item with the highest user preference among game items that can be matched to an advertisement to the selected advertisement.

For example, the advertisement may be matched with one of the sword-type weapon items and the ax-type weapon item provided in game A. At this time, the processor 220 may check the type of weapon item worn by the user's avatar and the types of weapon items possessed by the user's account from the user's game history information. Additionally, the processor 220 may match an item of the same type as the weapon item worn by the user's avatar among the sword-type weapon item and the ax-type weapon item to the advertisement. Additionally, if the number of sword-type weapon items among weapon items included in the user's account is greater than the number of ax-type weapon items, the processor 220 may match the sword-type weapon item to the advertisement.

Additionally, multiple game items may be matched to an advertisement simultaneously. For example, game item 1, game item 2, and game item 3 of game B are simultaneously matched to an advertisement for game A, and game item 1, game item 2, and game item 3 are displayed to a user who watched the advertisement for game A. You may also provide one of the following:

At this time, the processor 220 may receive the user's game history information from the game server 120 and estimate the user's preference for each of the plurality of game items matched to the advertisement according to the user's game history information.

Additionally, the processor 220 may request the game server 120, through the communicator 230, to provide the game item with the highest user preference among the plurality of game items matched to the advertisement to the user's account.

Additionally, one of a plurality of game items may be matched to the advertisement so that it is selected with a certain probability. At this time, the plurality of game items may be game items of different types, or may be game items of the same type but with different performance.

For example, when armor, weapons, and consumer items of the same grade are matched to an advertisement, and the user watches or participates in the advertisement, the advertising server 100 sends the armor, weapons, and consumer items to the game server 120. You may be asked to provide one of the following to your account: At this time, the probability of each armor, weapon, and consumable item being selected may be the same or may vary depending on the user's preference.

In addition, the number of armor, weapons, and consumable items to be provided to users of the game can be determined, and game items can be provided to users within the determined number. For example, it is decided to provide 100 each of armor, weapons, and consumable items to users, and 200 users watch the advertisement, so 100 armor, 70 weapons, and 30 consumable items can be provided to each user. When a new user watches an advertisement, the game item to be provided to the user is one of 30 weapons and 70 consumable items in stock, so the probability of providing a weapon may be higher than the probability of providing a consumable item.

At this time, if the user watches the advertisement late or participates later, the user's preferred game item among the three types of items is provided to other users, and there is a possibility that the user may not receive the desired game item even after watching the advertisement. For example, in the example above, if a user who prefers armor joins the game late, they can only receive either a weapon or a consumable item. Therefore, users can quickly watch or participate in advertisements to increase the probability of receiving the desired item.

Additionally, multiple game items with different probabilities of being selected for an advertisement may be matched. At this time, the higher the probability of being selected, the lower the grade of the game item, and the lower the probability of being selected, the higher the grade of the game item. For example, the advertising server 100 may display an advertisement matching an item box providing one of the sword-type weapon items to a user who has a high preference for sword-type weapons.

At this time, the item box may be a game item that provides one of a top-level weapon, a high-level weapon, a middle-level weapon, and a low-level weapon. Also, when a user who watches an advertisement or participates in an advertisement and receives an item box opens the item box, the probability of being provided with a top-grade weapon is 5%, the probability of being provided with a high-grade weapon is 15%, median The probability that a high-grade weapon will be provided may be 25%, and the probability that a lower-grade weapon will be provided may be 55%.

In other words, there is a high probability that lower-tier game items will be provided to users, but top-tier game items may also be provided to users, encouraging users who want top-tier game items to watch advertisements repeatedly or participate in advertisements. can do.

The communicator 230 may transmit the advertisement selected by the processor 220 to the user terminal 110 so that the user terminal 110 may provide it to the user.

Additionally, the communicator 230 may receive a signal from the user terminal 110 that the user has viewed an advertisement or a signal that the user has participated in the advertisement. At this time, the communicator 230 may transmit a signal requesting the game server 120 to provide a game item matching the advertisement to the user's account under the control of the processor 220.

Figure 3 is a first example of a screen provided by an advertising server to a user terminal according to an embodiment of the present invention.

The first embodiment of the screen provided by the advertising server 100 to the user terminal 110 according to an embodiment of the present invention is through an application related to the advertising server 100 or a web page related to the advertising server 100. This is an example of a screen displayed on the user terminal 110.

As shown in FIG. 3 , the advertising server 100 may provide the user terminal 110 with a screen including a thumbnail 310 of an advertisement to be displayed to the user and an advertisement 320 requesting the user's participation.

At this time, the advertisement to be exposed to the user and the advertisement 320 are each matched with a game item, and when the user watches the advertisement matched to the thumbnail 310 or participates in the advertisement 320, the matched game item is It may be provided to the user's account.

In addition, as shown in FIG. 3, the advertising server 100 matches and displays some of the condition information for the user to receive the game item on the thumbnail 310 to confirm the conditions for the user to receive the game item. You can be encouraged to view the advertisement matched to the thumbnail 310.

Figure 4 is a second example of a screen provided by an advertising server to a user terminal according to an embodiment of the present invention.

In the second embodiment of the screen provided by the advertising server 100 to the user terminal 110 according to an embodiment of the present invention, the user terminal 110 displays an advertisement provided from the advertising server 100 through a standby screen. This is an example.

The advertising server 100 may provide the user terminal 110 with an advertisement 410 to be exposed to the user. At this time, the user terminal 110 may display an advertisement 410 on the idle screen 400 of the user terminal 110, as shown in FIG. 4 . At this time, the advertisement 410 may include information indicating game items to be provided to the user when the user participates in the advertisement by matching the advertisement 410, such as “undisclosed A, growing B, accessory C.”

Additionally, the user terminal 110 may display a link 420 connected to a website or web page set by the advertiser. And, when the user selects the link 420, the user terminal 110 can access the website or web page connected to the link 420 and display it on the screen of the user terminal 110. At this time, the advertising server 100, which confirms that the user terminal 110 has accessed the website or web page connected to the link 420, sends the game item matched to the advertisement 410 to the game server 120 to the user's account. You may request that it be provided to . For example, the website or web page set up by the advertiser may be one of a recharge page where game items can be recharged, an advertisement containing details desired by the advertiser, or the advertiser's home page.

That is, the user terminal 110 displays the advertisement 410 received from the game server 100 on the standby screen of the user terminal 110, thereby displaying the advertisement 410 without running a dedicated application or accessing a web page. It can be exposed to users.

In addition, the user terminal 110 displays a link 420 connected to a website or web page set by the advertiser, and a user who sees the advertisement 410 uses the link 420 to obtain a game item matched to the advertisement. When selecting , the website or web page desired by the advertiser can be exposed to the user by accessing the website or web page.

Figure 5 is a first example of an advertising process according to an embodiment of the present invention.

The first embodiment of the advertising process according to an embodiment of the present invention is an embodiment in which, when the user 500 watches an advertisement, a game item matching the advertisement is provided to the user 500's account.

In step 510, the advertisement server 100 may transmit an advertisement 512 matching a game item to the user terminal 511. Additionally, the user terminal 511 may display a thumbnail or link of the advertisement 512 to which the item is matched to the user 500. At this time, the user terminal 511 may display information that a game item is provided when the user 500 watches the advertisement 512 in conjunction with a thumbnail or link.

When the user watches the advertisement 512, the advertisement server 100 may request the game server 120 to provide a game item matching the advertisement 512 to the user's 500 account.

In step 520, the game server 120 may provide the game item requested from the advertising server 100 to the user's 500 account. And, when the user accesses the game using the terminal 521, the game server 120 additionally displays the game item 523 requested from the advertising server 100 on the game screen 522 according to the user's account. can do. At this time, the user 500 can easily check and use the game item 523 provided in his or her account.

At this time, the game item 523 is a buff item that improves the parameters of the user's 500 account for a certain period of time, an item that can be worn or used by the avatar included in the user's 500 account, and the user's 500 account. It may be at least one of the avatars that can be added to .

Figure 6 is a second example of an advertising process according to an embodiment of the present invention.

The second embodiment of the advertising process according to an embodiment of the present invention provides the user 600 with an advertisement matching the game items needed by the user according to the user's game history, and the user 600 In this embodiment, when watching an advertisement, a game item matching the advertisement is provided to the user's (600) account.

In step 610, the game server 120 may provide the user's game history information to the advertising server 100. At this time, the game history information may include the user's avatar 611 and game item information such as the armor 612 and weapon 613 worn by the avatar 611.

At this time, the advertising server 100 may estimate the user's preference for game items matched to each of the plurality of advertisements according to the user's game history information.

Specifically, among the equipment of the user's avatar 611, the weapon 613 may be an item with lower parameters than the armor 612. Therefore, user 600 may need to upgrade weapon 613. Accordingly, the advertising server 100 can estimate the preference for the weapon 613 to be high and search for advertisements matching the highly preferred weapon item.

In step 620, the advertisement server 100 may transmit an advertisement 622 matching a weapon item among game items to the user terminal 621. Additionally, the user terminal 621 may display a thumbnail or link of the advertisement 622 to which the item is matched to the user 600. At this time, the user terminal 621 may display information that a weapon item is provided when the user 600 watches the advertisement 622 in conjunction with a thumbnail or link.

When the user watches the advertisement 622 to acquire a weapon item, the advertisement server 100 may request the game server 120 to provide the weapon item matched to the advertisement 622 to the user's 600 account. there is.

In step 630, the game server 120 may provide the weapon item requested from the advertising server 100 to the user's 600 account. At this time, since the weapon of the user's avatar 611 is replaced by the weapon item 631 requested from the advertising server 100, the user uses the weapon 631 with higher parameters than the weapon 613. You can play the game easily.

In other words, the advertising server 100 can increase the probability that the user 600 will view the advertisement 622 by providing the user 600 with an advertisement 622 that matches the item the user 600 needs.

Figure 7 is a flow chart showing an advertising method according to an embodiment of the present invention.

In step 710, the advertisement server 100 may select an advertisement to be provided to the user from among a plurality of advertisements in which game items are matched according to at least one game to which the user has signed up.

In step 720, the advertisement server 100 may provide the advertisement selected in step 710 to the user terminal 110.

In step 730, the user terminal 110 may display the advertisement received in step 720 and information about game items matching the advertisement on the screen of the user terminal 110 to expose them to the user. For example, in step 720, when the advertising server 100 transmits to the user terminal 110 information that advertisement A and game item B are matched to advertisement A, the user terminal 110 transmits advertisement A to the user. If you watch advertisement A or participate in advertisement A, a message may be displayed indicating that game item B will be provided to the user's account.

Additionally, when the user participates in an advertisement in step 720, if information about game items to be provided to the user's account is included in the advertisement transmitted by the advertisement server 100, the user terminal 110 displays only the advertisement. You may.

In step 740, the advertising server 100 may check whether the user is interested in the advertisement exposed in step 730. When the user watches an advertisement or participates in content related to the advertisement, the advertisement server 100 may determine that the user is interested in the advertisement exposed in step 730 and perform step 750.

If the user does not watch the advertisement or participate in content related to the advertisement, the advertisement server 100 determines that the user is not interested in the advertisement exposed in step 730 and performs step 710 to You can reselect the advertisements to be provided to you.

In step 750, the advertising server 100 may request the game server 120 to provide a game item matching the advertisement to the user's account. At this time, the game server 120 may provide a game item matched to the advertisement to the user's account at the request of the advertisement server 100.

Figure 8 is a flowchart showing the advertisement selection process of the advertisement method according to an embodiment of the present invention. Steps 810 to 830 of FIG. 8 may be included in step 710 of FIG. 7 .

In step 810, the advertising server 100 may receive the user's game history information from the game server 120.

In step 820, the advertising server 100 may select a game item to provide to the user from among game items that can be matched to an advertisement according to the user's game history information received in step 810. Specifically, the advertisement server 100 may estimate the user's preference for game items matched to each advertisement according to the user's game history information received in step 810. Additionally, the advertising server 100 may select the game item with the highest user preference as the game item to be provided to the user.

In step 830, the advertising server 100 may select an advertisement to be provided to the user according to the item selected in step 820. Specifically, the advertising server 100 may search for an advertisement matching the item selected in step 820 and select the searched advertisement as an advertisement to be provided to the user.

Figure 9 is a flow chart showing an advertising method according to an embodiment of the present invention.

Figure 9 is a flowchart of an advertising method that matches a game item to an advertisement and provides it to the user when the game item is not previously matched to the advertisement.

In step 910, the advertising server 100 may select an advertisement to be provided to the user according to at least one game to which the user has signed up. At this time, the advertising server 100 provides the user with one of an advertisement related to the game to which the user has signed up, an advertisement related to a game of a similar type to the game to which the user has signed up, or an advertisement related to content included in the game to which the user has signed up. You can choose which advertisement to do.

For example, if the game the user has signed up for is a soccer game certified by FIFA, and the beverage company is a sponsor of FIFA, the advertising server 100 may select the beverage company's advertisement as an advertisement to be provided to the user.

In step 920, the advertising server 100 may match a game item to the advertisement selected in step 910 according to at least one game to which the user has signed up.

Specifically, the advertising server 100 may extract the game item of the game to which the user has signed up from among game items that can be matched to an advertisement. Then, the advertisement server 100 may match the extracted game item to the advertisement selected in step 910. At this time, the advertising server 100 estimates the user's preference for each game item that can be matched to an advertisement according to the user's game history information, and matches the game item with the highest user preference to the advertisement selected in step 910. can do.

In addition, the advertising server 100 estimates the user's preference for each of at least one game to which the user has signed up according to the user's game history information, and selects a game item for the game with the highest preference of the user in step 910. You can match to the selected advertisement.

In step 930, the advertising server 100 may provide an advertisement matching the game item in step 920 to the user terminal 110.

In step 940, the user terminal 110 may display the advertisement received in step 930 and information about game items matching the advertisement on the screen of the user terminal 110 to expose them to the user. Specifically, the user terminal 110 may display the advertisement received in step 930. In addition, when the user watches an advertisement or participates in an advertisement, the user terminal 110 displays a message in step 920 that the matched game item B is provided to the user's account in conjunction with the advertisement displayed on the screen. You can.

In step 950, the advertising server 100 may check whether the user is interested in the advertisement exposed in step 940. When the user watches an advertisement or participates in content related to the advertisement, the advertisement server 100 may determine that the user is interested in the advertisement exposed in step 940 and perform step 960.

If the user does not watch the advertisement or participate in content related to the advertisement, the advertisement server 100 determines that the user is not interested in the advertisement exposed in step 940 and performs step 910 to You can reselect the advertisements to be provided to you.

In step 960, the advertising server 100 may request the game server 120 to provide a game item matching the advertisement to the user's account. At this time, the game server 120 may provide a game item matched to the advertisement to the user's account at the request of the advertisement server 100.

The present invention provides an advertisement with a game item to the user, and when the user watches the provided advertisement, a game item that matches the advertisement is provided to the user, so that the user who wants the game item watches or participates in the advertisement. It can be induced to do so.

In addition, the present invention matches game items to game-related advertisements, thereby exposing game-related advertisements to users who are interested in the game and to users who are at least interested in the game and want the game item, thus increasing the advertising effect. It can be raised.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc., singly or in combination. Program instructions recorded on the medium may be specially designed and configured for the embodiment or may be known and available to those skilled in the art of computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. -Includes optical media (magneto-optical media) and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, etc. Examples of program instructions include machine language code, such as that produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter, etc. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

As described above, although the present invention has been described using limited embodiments and drawings, the present invention is not limited to the above embodiments, and various modifications and variations can be made from these descriptions by those skilled in the art. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the claims and equivalents thereof as well as the claims described later.

100: ad server
110: user terminal
120: Game server

Claims (17)

In the advertising method performed by the advertising server related to the game server,
selecting an advertisement to be provided to the user from among a plurality of advertisements in which game items are each matched according to at least one game to which the user has signed up;
providing the selected advertisement to the user; and
When the user watches the advertisement or participates in the advertisement, requesting the game server that manages the game to provide a game item matched to the advertisement to the user's account
Including,
The selection step is,
The user's preference for the game items is determined according to the degree to which the lowest parameter or the highest parameter among the parameters included in the user's account is changed by each of the game items, and the user's preference is determined according to the user's preference. Advertising method that selects which advertisements to serve to users. According to paragraph 1,
The selection step is,
Receiving the user's game history information from the game server;
estimating the user's preference for game items matched to each of the plurality of advertisements according to the user's game history information; and
Step of selecting the advertisement matched with the game item with the highest user preference among a plurality of advertisements with matching game items
Advertising method including. According to paragraph 2,
The estimation step is,
identifying the lowest parameter or the highest parameter among parameters included in the user's account according to the user's game history information; and
Determining the user's preference for the game item according to the degree to which each of the game items increases the lowest parameter or the highest parameter.
Advertising method including. According to paragraph 3,
The step of determining the preference is,
An advertising method wherein the higher the degree to which each of the game items increases the lowest parameter or the highest parameter, the higher the user's preference for each of the game items. In the advertising method performed by the advertising server related to the game server,
selecting an advertisement to be provided to the user from among a plurality of advertisements in which game items are each matched according to at least one game to which the user has signed up;
providing the selected advertisement to the user; and
When the user watches the advertisement or participates in the advertisement, requesting the game server that manages the game to provide a game item matched to the advertisement to the user's account
Including,
The selection step is,
Receiving the user's game history information from the game server;
estimating the user's preference for game items matched to each of the plurality of advertisements according to the user's game history information; and
Step of selecting the advertisement matched with the game item with the highest user preference among a plurality of advertisements with matching game items
Includes,
The estimation step is,
If the game is a soccer game, and the user's game history information indicates that the user's team has low offensive power, the user's preference for an item that can most increase the offensive power of the offensive player included in the user's team Advertising method that estimates the highest. In the advertising method performed by the advertising server related to the game server,
selecting an advertisement to be provided to the user from among a plurality of advertisements in which game items are each matched according to at least one game to which the user has signed up;
providing the selected advertisement to the user; and
When the user watches the advertisement or participates in the advertisement, requesting the game server that manages the game to provide a game item matched to the advertisement to the user's account
Including,
The selection step is,
determining a degree of similarity between at least one game to which the user has signed up and games related to the advertisements;
selecting a game to recommend to the user according to the similarity; and
Step of selecting an advertisement that informs the game items and rewards provided by the selected game to newly registered users among a plurality of advertisements with matching game items
Advertising method including. According to paragraph 1,
The requesting step is,
If a plurality of game items are matched to the advertisement, receiving the user's game history information from the game server;
estimating the user's preference for a plurality of game items matched to the advertisement according to the user's game history information; and
Requesting the game server to provide the user's account with the game item with the highest preference among the plurality of game items matched to the advertisement.
Advertising method including. According to paragraph 1,
Advertisements to be provided to the above users are:
An advertising method that is at least one of the following: an advertisement for a game different from the game produced by the developer of the game, an advertisement for a game different from the game published by the game publisher, an advertisement for an item included in the game, or an advertisement for a company related to content. . In the advertising method performed by the advertising server related to the game server,
selecting an advertisement to be provided to the user according to at least one game to which the user has signed up;
matching game items to the advertisement according to at least one game to which the user has signed up;
providing the advertisement to the user; and
When the user watches the advertisement or participates in the advertisement, requesting the game server that manages the game to provide a game item matched to the advertisement to the user's account
Including,
The matching step is,
The user's preference for the game items is determined according to the degree to which the lowest parameter or the highest parameter among the parameters included in the user's account changes due to each of the game items that can be matched to the advertisement, and the user's preference for the game items is determined. An advertising method that matches game items of the game with the highest preference to the advertisement. According to clause 9,
The selection step is,
An advertisement that selects one of the following: an advertisement for a game other than the game produced by the developer of the game, an advertisement for a game other than the game published by the publisher of the game, an item included in the game, or an advertisement for a company related to the content. method. According to clause 9,
The matching step is,
Receiving the user's game history information from the game server;
estimating the user's preference for each of at least one game to which the user has subscribed according to the user's game history information; and
Matching the game item of the game with the highest preference of the user to the advertisement.
Advertising method including. According to clause 9,
The matching step is,
Receiving the user's game history information from the game server;
estimating the user's preference for each of the game items that can be matched to the advertisement according to the user's game history information; and
Matching the game item with the highest user preference among game items that can be matched to the advertisement to the advertisement.
Advertising method including. A computer program combined with hardware and stored in a medium to execute the method of any one of claims 1 to 12. a processor that selects an advertisement to be provided to the user from among a plurality of advertisements in which game items are each matched according to at least one game to which the user has subscribed; and
A signal that provides a selected advertisement to the user and, when the user watches the advertisement or participates in the advertisement, requests the game server that manages the game to provide a game item matching the advertisement to the user's account. A communicator that transmits
Including,
The processor,
The user's preference for the game items is determined according to the degree to which the lowest parameter or the highest parameter among the parameters included in the user's account is changed by each of the game items, and the user's preference is determined according to the user's preference. An ad server that selects which advertisements to serve to users. a processor that selects an advertisement to be provided to the user according to at least one game to which the user has signed up and matches the game item; and
Provide an advertisement with a game item to the user, and when the user watches the advertisement or participates in the advertisement, provide the game server that manages the game with the game item that matches the advertisement to the user's account. A communicator that transmits requested signals
Including,
The processor,
Determine the user's preference for the game items according to the degree to which the lowest parameter or the highest parameter among the parameters included in the user's account changes due to each of the game items that can be matched to the advertisement, and determine the user's preference for the game items. An advertising server that matches the game items of the game with the highest preference to the advertisement. an advertisement server that selects an advertisement to be provided to the user from among a plurality of advertisements in which game items are matched according to at least one game to which the user has signed up and provides the advertisement to the user; and
When the user watches the advertisement or participates in the advertisement, a game server that provides game items matched to the advertisement to the user's account at the request of the advertisement server.
The advertising server is,
The user's preference for the game items is determined according to the degree to which the lowest parameter or the highest parameter among the parameters included in the user's account is changed by each of the game items, and the user's preference is determined according to the user's preference. An advertising system that selects which advertisements to serve to users. In a computer program, executed by the processor of an electronic device
selecting an advertisement to be provided to the user from among a plurality of advertisements in which game items are each matched according to at least one game to which the user has signed up;
providing the selected advertisement to the user; and
When the user watches the advertisement or participates in the advertisement, requesting the game server that manages the game to provide a game item matched to the advertisement to the user's account
Including,
The selection step is,
The user's preference for the game items is determined according to the degree to which the lowest parameter or the highest parameter among the parameters included in the user's account is changed by each of the game items, and the user's preference is determined according to the user's preference. A computer program that selects advertisements to present to users and is stored on an embedded or insertable medium in an electronic device .

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