KR102641000B1 - Advertisement image composition and distributing system - Google Patents

Abstract

Disclosed is a simple advertising image production and delivery system including a server device that receives advertisement production information for advertisement image creation, generates an advertisement image, and transmits an advertisement message including the generated advertisement image.

Description

Simple advertising image production and delivery system {ADVERTISEMENT IMAGE COMPOSITION AND DISTRIBUTING SYSTEM}

The present invention relates to a system that recommends optimal advertisements using an artificial intelligence algorithm built on big data, and produces and sends images that match the recommended advertisements.

In general, a leaflet refers to a single sheet of paper printed for the purpose of commercial promotion, such as at a supermarket. It is mainly created for commercial purposes, but it is also created for the purpose of promoting political content or one's claims. It may also be called a flyer or leaflet.

Meanwhile, competition has become fiercer in recent years due to the development of various distribution channels such as large marts and small and medium-sized marts. In order to continuously introduce low-cost and good products to consumers amid this competition, each mart sells numerous products every week or every month. Flyers are being produced. Flyers printed in this way and made of paper are usually exposed to consumers by attaching them to walls or bulletin boards, distributing them individually to each household, or placing them in each household's mailbox or The method of distributing leaflets along with newspapers has the problem of wasting resources as leaflets are distributed to an unspecified number of consumers regardless of whether they are needed or not and are often discarded immediately.

Additionally, flyers generally include information such as the image of the product to be sold, the price of the product, or the event period. However, due to the nature of flyers distributed offline in print, all product information for a certain period of time is printed and distributed on one flyer. There is a problem that it is impossible to distribute information on new stores or discounts for products in real time or on the same day. Therefore, there was a lack of means for advertisers to promote individual products to consumers in real time for products that had to be sold on the same day or products that were newly introduced, and in particular, the printed flyers described above had their limitations.

Meanwhile, artificial intelligence is a computer system that implements some of the functions of the human brain and can learn, guess, and make decisions on its own. As learning progresses, the probability of extracting an answer may increase. Artificial intelligence can be composed of learning and elemental technologies using it. Artificial intelligence learning is an algorithmic technology that classifies and learns features based on input data, and elemental technologies may be technologies that implement some of the functions of the human brain using learning algorithms.

Artificial intelligence is a technology that makes it easy to approach problems that can have multiple answers probabilistically, and can logically and probabilistically infer the optimal cycle, method, and plan according to any input data. Artificial intelligence's inference technology can include judging input data, optimization predictions, knowledge and probability-based reasoning, and preference-based planning.

Artificial neural network is one of the learning algorithms in the machine learning field and is a program that implements the connection between neurons and synapses in the brain. Artificial neural networks can be created through a program to create a neural network structure and then learn it to have the desired function. Although there may be errors, it is possible to learn based on huge data and output appropriate output data with input data. It has the advantage of being able to obtain output data with statistically good results and being similar to human reasoning.

One aspect of the present invention relates to a system for recommending optimal advertisements based on artificial intelligence.

Another aspect of the present invention relates to a simple advertising image production and delivery system that easily produces advertising images and sends the advertising images to consumer terminals owned by consumers.

The technical problem of the present invention is not limited to the technical problem mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art from the description below.

An advertising image production and transmission system according to an embodiment of the present invention includes a server device that receives advertising production information for creating an advertising image, generates an advertising image, and transmits an advertising message including the generated advertising image. .

Meanwhile, an administrator terminal that receives the advertisement production information; And a consumer terminal that receives the advertising message from the server device,

The server device receives advertisement production information including event title, event period, top image, font color, back color, font, background image, and product information through the manager terminal, and specifies a pre-stored advertisement image template. The advertisement image is created by inserting each element of the advertisement production information into the location, a link to the created advertisement image is created and stored together, and customer information including customer classification, phone number, and customer name is provided through the manager terminal. receives input, receives advertising message information including advertising message sending type, advertising message text, receiving customer information, reservation sending information, and advertising image link through the manager terminal, and uses the advertising message information to create advertising message text and An advertising message including an advertising image link can be created and the generated advertising message can be sent to the consumer terminal using the customer information.

It further includes an output device connected to the server device by wire or wirelessly to receive and print an advertising image from the server device,

The output device includes a discharge slot that is formed in a tray shape and discharges a leaflet on which an advertising image is printed,

The discharge slot includes a vibration generator built into the bottom surface,

The vibration generator may include a plurality of vibration pillars whose upper portions protrude from the bottom surface of the discharge slot; And an installation block for installing the vibration pillar in a vertical direction,

The vibrating pillar includes a protrusion formed at the upper end to contact the leaflet output discharged to the bottom surface of the discharge slot; An installation rod formed at the lower end so that it can be inserted into the installation block; And a spring inserted into the installation block while being inserted into the installation rod.

The installation block includes a top plate; Leg portions supporting the top plate; an installation hole formed in the upper plate for insertion of the installation rod; and is built into the internal space formed by the top plate and the leg portion, and is inserted into the end of the installation rod inserted into the installation hole, the end of which is formed in a sharp needle shape, and the ink printing operation of the output device generates It may include a compression spring that applies vibration to the vibration column.

According to the present invention described above, advertising effectiveness can be increased by recommending optimal advertising based on artificial intelligence.

In addition, it is easy to produce and manage advertising images, and consumers can also select and receive the advertising images they need.

1 is a conceptual diagram of a simple advertising image production and delivery system according to an embodiment of the present invention.
Figures 2 to 6 are examples of screens output from the manager terminal shown in Figure 1.
Figure 7 is a conceptual diagram of a simple advertising image production and transmission system according to another embodiment of the present invention.
FIG. 8 is a diagram showing an example of the output device shown in FIG. 7.
Figure 9 is a diagram showing an attachment portion according to an embodiment of the present invention.

The advantages and features of the present invention and methods for achieving them will become clear by referring to the embodiments described in detail below along with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and will be implemented in various different forms. The present embodiments only serve to ensure that the disclosure of the present invention is complete and that common knowledge in the technical field to which the present invention pertains is not limited. It is provided to fully inform those who have the scope of the invention, and the present invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

The terminology used herein is for describing embodiments and is not intended to limit the invention. As used herein, singular forms also include plural forms, unless specifically stated otherwise in the context. As used in the specification, “comprises” and/or “comprising” does not exclude the presence or addition of one or more other components, steps and operations.

1 is a conceptual diagram of a simple advertising image production and delivery system according to an embodiment of the present invention.

Referring to FIG. 1, the simple advertising image production and delivery system 1 according to an embodiment of the present invention may be an optimal advertising recommendation system based on artificial intelligence.

The simple advertising image production and delivery system according to an embodiment of the present invention may be an optimal advertisement recommendation system based on artificial intelligence in that images matching the recommended advertisement are produced and sent based on artificial intelligence.

The simple advertising image production and delivery system 1 according to an embodiment of the present invention may include an administrator terminal 10, a server device 20, and a consumer terminal 30.

The administrator terminal 10 and the consumer terminal 30 are devices capable of communication and input and output of information, and may be, for example, a personal computer, a smartphone, a tablet computer, etc., but are not limited thereto.

The administrator terminal 10 and the consumer terminal 30 may be equipped with a user interface, for example, the user interface includes one or more of a touch display, a keyboard, a mouse, a touch pen or stylus, a microphone, a motion recognition sensor, etc. It can be done, but it is not limited to this.

The server device 20 is a computing device that can communicate with other devices through a wired or wireless network, using any one of a central processing unit (CPU), a graphic processing unit (GPU), and a digital signal processor (DSP). It may be a computing device capable of performing computational operations, but is not limited thereto.

The manager terminal 10 is a terminal used by advertisers who request the production and sending of advertisements, the consumer terminal 30 is a terminal used by consumers who receive advertisements, and the server device 20 is a terminal used by the administrator terminal 10 and consumers. By communicating with the terminal 30, a simple advertising image production and sending service can be provided.

For example, the manager terminal 10 can connect to the server device 20 through a communication network and input advertisement production information. The server device 20 may generate an advertisement image using advertisement production information. Additionally, the server device 20 may send an advertising message to a designated consumer terminal 30 according to a request from the administrator terminal 10. At this time, the advertising message may include an external link address that outputs advertising text and an advertising image, and when the external link address is clicked on the consumer terminal 30, the advertising image will be output to the consumer terminal 30.

The server device 20 can train an artificial neural network, and can also use a trained artificial neural network. The processor can train or execute an artificial neural network stored in memory, and the memory can store a trained artificial neural network. The electronic device that trains the artificial neural network and the electronic device that uses it may be the same, but may also be separate.

Artificial intelligence is a computer system that implements some of the functions of the human brain and can learn, guess, and make decisions on its own. As learning progresses, the probability of extracting an answer may increase. Artificial intelligence can be composed of learning and elemental technologies using it. Artificial intelligence learning is an algorithmic technology that classifies and learns features based on input data, and elemental technologies may be technologies that implement some of the functions of the human brain using learning algorithms.

Artificial intelligence is a technology that makes it easy to approach problems that can have multiple answers probabilistically, and can logically and probabilistically infer the optimal cycle, method, and plan according to any input data. Artificial intelligence's inference technology can include judging input data, optimization predictions, knowledge and probability-based reasoning, and preference-based planning.

Artificial neural network is one of the learning algorithms in the machine learning field and is a program that implements the connection between neurons and synapses in the brain. Artificial neural networks can be created through a program to create a neural network structure and then learn it to have the desired function. Although there may be errors, it is possible to learn based on huge data and output appropriate output data with input data. It has the advantage of being able to obtain output data with statistically good results and being similar to human reasoning.

The server device 20 can recommend optimal advertisements using an artificial intelligence algorithm built on big data, and produce and send images corresponding to the recommended advertisements.

Figures 2 to 6 are examples of screens output from the manager terminal shown in Figure 1.

Referring to Figures 2 and 3, the server device 20 may receive advertisement production information from the user through the administrator terminal 10.

Advertisement production information may include event title, event period, top image, font color, background color, font, background image, and product information. At this time, product information may include product name, specifications, regular price, discount price, options, product image, price font, character font, etc.

Meanwhile, the server device 20 may analyze advertisement production information, calculate an event score, and set an advertisement size according to the event score.

For example, the server device 20 can calculate the event score using Equation 1 below.

[Equation 1]

In Equation 1, S _a is the event score, N ₀ is the total number of products, N _s is the number of products to which discounts are applied, n is the number of products discounted by more than 50% compared to the regular price, P _i is the discount price of the nth product, m is the number of products discounted by less than 50% compared to the regular price, S _j is the discount price of the mth product, and k is the correction coefficient.

For example, N ₀ =100, N _s =50, n=40, , m=10, =500000 and k=0.001, S _a can be calculated as =62.5 points.

event score advertising size 70 points or more Broadcasting+Print+Digital+Outdoor 50 points or more, less than 70 points Print+Digital+Outdoor 30 points or more, less than 50 points Print+digital Less than 30 points digital

The server device 20 may set an advertisement size based on event scores according to Table 1 and recommend the set advertisement size to the manager terminal 10. For example, when the event score is calculated to be 62.5 points, the server autonomy 20 can set the advertising size to print, digital, and outdoor and recommend it to the manager terminal 10. In this way, the server The device 20 can be expected to maximize advertising effectiveness by setting the advertising size based on the discount product, discount rate, discount price, etc. included in the advertising production information.

Meanwhile, the server device 20 requests and receives a mutual image of a store to be advertised through the administrator terminal 10, analyzes the mutual image, and creates an advertisement with at least one of font color, background color, font, and background image. Information elements can be recommended.

The server device 20 may store a plurality of advertising image templates in advance and generate an advertising image by inserting each element of the advertising production information into a designated position of the advertising image template.

For example, advertising image templates can be divided into 2-column image type, 3-column image type, 4-column image type, 1-column text type, etc. The entire area of each advertising image template is divided into predetermined areas, and advertisements are created for each area. The output location of production information may be designated and stored.

Meanwhile, the server device 20 may analyze the advertisement image to determine whether the advertisement is unfair.

[Equation 2]

In Equation 2, S _u is the advertising image score, I _s is the area of the entire image area, S _d,p is the area of the position where the advertising fact is displayed in the image, S _m,c is the number of words in the phrase displaying the advertising fact, S _d,e,r, S _d,e,g, S _d,e,b are the RGB code values of the text color indicating the advertisement, b _r , b _g , b _b are the RGB code values of the background color of the advertisement image means.

For example, I _s =100, S _d,p =4, S _m,c =12, In this case, S _u can be calculated as 19 points.

If the advertisement image score is less than a predetermined score, the server device 20 considers it to be an unfair advertisement, requests modification of the advertisement production information, advertisement image template, etc. to the manager terminal 10, and re-creates the advertisement image to prevent the production of an unfair advertisement. It can be prevented.

Referring to FIG. 4, the server device 20 can create a link to the advertising image and store it together with the advertising image, and the manager terminal 10 can check the link of the advertising image.

Referring to Figure 5, the server device 20 can receive customer information through the administrator terminal 10.

Customer information may include customer classification, phone number, customer name, etc.

Referring to FIG. 6, the server device 20 can receive advertising message information through the administrator terminal 10.

Advertising message information may include advertising message sending type (notification talk, friend talk, text message, etc.), advertising message text, recipient customer information, reservation sending information, advertising image link, etc.

The server device 20 may store and provide a plurality of advertising message templates in advance.

The server device 20 may generate an advertising message including advertising message text and advertising image link according to advertising message information. The server device 20 may send an advertising message to the consumer terminal 30 using the customer number included in the receiving customer information.

Meanwhile, the server device 20 may analyze customer information and recommend a sending time for the advertising message.

For example, the server device 20 may analyze by time zone whether or not an advertising message has been read within a predetermined time in a plurality of consumer terminals 30, and the time period in which the number of advertising messages read within a predetermined time is the highest is selected as the advertising message. It can be recommended with a shipping time of .

Figure 7 is a conceptual diagram of a simple advertising image production and transmission system according to another embodiment of the present invention.

Referring to FIG. 7, a simple advertising image production and transmission system 1' according to another embodiment of the present invention has the configuration of the manager terminal 10, the server device 20, and the consumer terminal 30 shown in FIG. 1. In addition, an output device 40 may be further included.

The output device 40 is connected to the server device 20 by wire or wirelessly, and can receive and output an advertising image from the server device 20. For example, the user may request a printout of an advertising image from the server device 20 through the administrator terminal 10 as needed, and the server device 20 transmits the advertising image file to the output device 40 to output it. can do.

The output device 40 can be applied as a normal printer.

FIG. 8 is a diagram showing an example of the output device shown in FIG. 7.

Referring to FIG. 8 , the output device 40 may include an ejection slot 45 . The discharge slot 45 may be formed in a tray shape and may discharge leaflets on which advertising images are printed.

The discharge slot 45 may include a vibration generator 400.

The vibration generator 400 applies vibration to the discharge slot 45 using self-vibration generated by the print operation of the output device 40, so that the printing ink of the leaflet output discharged from the discharge slot 45 is rapidly Allow it to dry.

The vibration generator 450 is built into a plurality of vibration pillars 456, the upper part of which is formed to protrude from the bottom surface of the discharge slot 45, and the bottom surface of the discharge slot 45, and the vibration pillar 456 is vertically aligned. It may include an installation block 451 to be installed.

The vibrating pillar 456 may form a protrusion 457 at its upper end. These protrusions 457 may come into contact with the leaflet output discharged from the bottom surface of the discharge slot 45.

The vibrating pillar 456 may form an installation rod at the lower end, and this installation rod may be installed by inserting into the installation block 451.

The installation block 451 may be formed of a top plate and leg portions 452 that support the top plate.

The installation block 451 may form an installation hole 452 on the upper plate for inserting an installation rod formed in the lower part of the vibrating pillar 456. At this time, the installation rod may be inserted into the installation hole 452 with the spring 453 inserted.

The installation block 451 may have a built-in compression spring 455, and the end of the compression spring 455 may be formed in a sharp needle shape and inserted into the installation rod.

Accordingly, when vibration is generated by the ink printing operation of the output device 40, the vibration may be applied to the vibration pillar 456 through the compression spring 455 and the spring 453, and the vibration of the vibration pillar 456 The upper part comes into contact with the leaflet output discharged through the discharge slot 45 and applies vibration to the leaflet output, thereby allowing the printing ink on the leaflet output to dry quickly.

Figure 9 is a diagram showing an attachment portion according to an embodiment of the present invention.

Referring to FIG. 9 , the output device 40 may further include an attachment portion 500 installed on one side of the discharge slot 45 .

The attachment unit 500 can attach a double-sided tape (t) to the leaflet output (p) discharged through the discharge slot (45). Double-sided tape can be used to attach flyer output to a predetermined location. The output device 40 according to an embodiment of the present invention can increase work efficiency by further including an attachment unit 500 and omitting the separate step of attaching a tape to a printed leaflet.

In the following description, the output device 40 may discharge the leaflet output into the discharge slot 45 with the printed side facing the floor. That is, the printed surface of the leaflet output will be discharged in contact with the vibration generating portion 400 of the discharge slot 45.

When the leaflet output is discharged through the discharge slot 45, the attachment unit 500 can attach the double-sided tape to a predetermined position on the leaflet output.

The attachment unit 500 may include a winding roller (not shown) on which the double-sided tape t is wound and an attachment roller 510.

The winding roller may be built into the output device 40 and may be provided with the double-sided tape t wound on it. The winding roller rotates according to a predetermined control signal to peel off one side of the double-sided tape (t) and unwind it.

The attachment roller 510 may be rotatably installed on the upper part of the discharge slot 45.

For example, the attachment roller 510 may be installed on the upper part of the discharge slot 45 to be movable in the vertical direction, and when the leaflet output (p) is discharged to the discharge slot 45, it moves downward to remove the leaflet output. It can be placed in contact with (p).

The attachment roller 510 may include a plurality of guide protrusions 511.

The guide protrusion 511 may be formed to have a diameter longer than the diameter of the cylindrical attachment roller 510, for example, at both ends 511a and 511b of the attachment roller 510 and the center of the attachment roller 510. It may be installed in portion 511c.

The guide protrusion 511 can guide the attachment position of the double-sided tape (t). In this embodiment, when two double-sided tapes (t) are attached, it includes a guide protrusion 511c formed at the center portion. The two double-sided tapes (t) can be guided to be spaced apart at a predetermined distance.

The attachment roller 510 presses the double-sided tape (t) unwound from the winding roller so that it can be attached to the leaflet output (p).

Although not shown in FIG. 9, the attachment portion 500 includes a typical cutting blade, etc., so that the double-sided tape t can be cut.

Figure 10 is a diagram showing a vibration generator according to another embodiment of the present invention.

Referring to FIG. 10, the vibration generator 300 according to this embodiment is installed in the discharge slot 45, and applies vibration to the discharge slot 45 to print leaflet output discharged to the discharge slot 45. Allow the ink to dry quickly.

The vibration generator 300 may include a vibration ball 326 at its upper end. The upper part of the vibrating ball 326 may be formed in a hemispherical shape, and the upper part may protrude from the bottom surface of the discharge slot 45 to contact the leaflet output discharged to the bottom surface of the discharge slot 45.

The vibrating ball 326 may vibrate when movement in the vertical direction occurs due to the print operation of the output device 40.

To this end, the vibration generator 300 may include a power source 325, a coil unit 327, an inner tube 323, a moving block 324, a buffer block 322, and a connection pin 328.

The inner tube 323 may be formed in a cylindrical shape inside the vibration generating unit 300, and may be made of a non-conducting synthetic resin to achieve an insulating effect.

The coil portion 327 may be formed in a form wound along the circumference of the outer peripheral surface of the inner tube 323.

The moving block 324 may be formed to flow in a vertical direction inside the inner tube 323 and may be provided as a cylindrical magnet.

The buffer blocks 322 may be formed at the upper and lower ends of the inner tube 323, respectively, and may be made of elastic rubber to alleviate the impact caused by the upward and downward movement of the moving block 324.

The power supply unit 325 may be formed at the upper end of the inner tube 323 and may be electrically connected to the coil unit 327 through a connection pin 328. At this time, the power unit 325 is connected to the vibrating ball 326 and can apply power to the vibrating ball 326.

Meanwhile, the moving block 324 can generate induced electromotive force when the vibration generator 300 moves in the vertical direction, and this induced electromotive force can be applied to the vibration ball 326 through the power supply unit 325.

This vibration generator 300 can generate vibration from the vibration ball 326 at the upper end when movement in the vertical direction occurs due to the print operation of the output device 40, and through this vibration, the printing of leaflet output is possible. Allow the ink to dry quickly.

Although embodiments of the present invention have been described above with reference to the attached drawings, those skilled in the art will understand that the present invention can be implemented in other specific forms without changing the technical idea or essential features. You will be able to understand it. Therefore, the embodiments described above should be understood in all respects as illustrative and not restrictive.

1: Simple advertising image production and delivery system
10: Administrator terminal
20: Server device
30: Consumer terminal

Claims (2)

Receives advertising production information to create an advertising image, generates an advertising image, and includes the generated advertising image.
An administrator terminal that receives the advertisement production information; and
It further includes a consumer terminal that receives an advertising message from the server device,
The server device is,
Through the manager terminal, advertisement production information including event title, event period, top image, font color, backing color, font, background image, and product information is input, and the advertisement is created in the designated location of the pre-stored advertisement image template. Create the advertising image by inserting each element of information, create a link to the generated advertising image and store it together, receive customer information including customer classification, phone number, and customer name through the manager terminal, and Enter advertising message information including advertising message sending type, advertising message text, recipient customer information, reservation sending information, and advertising image link through the administrator terminal, and use the advertising message information to include advertising message text and advertising image link. Generates an advertising message and sends the generated advertising message to the consumer terminal using the customer information,
The server device is,
Request and receive a business image of a store you wish to advertise through the manager terminal, analyze the business image, recommend at least one advertising production information element among text color, background color, text font, and background image, and send a message to a plurality of consumer terminals. Analyzing whether the advertising message was read within a predetermined time by time zone, and recommending the time zone with the highest number of reads of the advertising message within the predetermined time as the sending time of the advertising message,
It further includes an output device connected to the server device by wire or wirelessly to receive and print an advertising image from the server device,
The output device is,
It includes a discharge slot formed in the shape of a tray and discharging leaflets on which advertising images are printed,
The discharge slot is,
It includes a vibration generator that generates vibration by contacting the leaflet output discharged to the bottom surface of the discharge slot,
The vibration generator,
a vibrating ball, the upper part of which protrudes from the bottom surface of the discharge slot, the upper part of which is formed in a hemispherical shape, and which generates vibration when power is applied;
a power supply unit connected to the vibrating ball to apply power to the vibrating ball;
An inner tube formed in a cylindrical shape and made of a non-conducting synthetic resin;
A coil portion formed in a shape wound along the circumference of the outer peripheral surface of the inner tube;
A moving block is formed to flow in an upward and downward direction inside the inner tube and is provided with a cylindrical magnet; and
It includes a buffer block formed at the upper and lower ends of the inner tube, respectively, and made of rubber to alleviate the impact caused by the upward and downward movement of the moving block,
The power supply unit,
It is formed at the upper end of the inner tube, is electrically connected to the coil unit through a connection pin, and when a vertical movement occurs due to a print operation of the output device, an induction is generated by the vertical movement of the moving block. Apply electromotive force to the vibrating ball,
The server device is,
The product information, including the product name, regular price, and discount price, is applied to Equation 1 below to calculate the event score, and according to the event score, the advertisement size is set to at least one of print type, digital type, and outdoor type. Including, system.
[Equation 1]

(In Equation 1, S _a is the event score, N ₀ is the total number of products, N _s is the number of products to which discounts are applied, n is the number of products discounted by more than 50% compared to the regular price, P _i is the discount price of the nth product, m is the number of products with a discount of less than 50% compared to the regular price, S _j is the discount price of the mth product, and k is the correction coefficient.)

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