KR102627577B1 - Electronic device for processing information related to providing content and the method thereof - Google Patents

Abstract

This disclosure relates to an electronic device and method for processing information related to content provision. The electronic device according to an embodiment of the present disclosure determines whether the user has requested a delivery order through the delivery order server, and obtains the user's delivery order information from the delivery order server in response to the user requesting a delivery order. And, based on the delivery order information, recommended content for the user may be determined from among a plurality of candidate contents, and information indicating the recommended content may be provided to the user terminal.

Description

Electronic device and method for processing information about content provision {ELECTRONIC DEVICE FOR PROCESSING INFORMATION RELATED TO PROVIDING CONTENT AND THE METHOD THEREOF}

This disclosure relates to technology for processing information related to content provision.

Due to recent developments in communication technology, the time and location at which users consume content has expanded widely. For example, many services such as OTT (Over The Top) services that provide various media contents such as broadcast programs, movies, dramas, and entertainment programs are being launched over the Internet. As various services emerge, services that are competitive and can increase consumer satisfaction are required. Previously, it was impossible to find a service that recommended content not only by considering the user's tastes but also by considering the user's situation.

In particular, considering that meal times account for a large proportion of users' main viewing time, user satisfaction can be greatly increased by recommending content suitable for meal situations. Therefore, there is a need for technology to recommend content suitable for the user's situation.

Korean Patent Publication No. 10-2016-0105588 Korean Patent Publication No. 10-2022-0034701 Japanese Patent Publication No. 2013-218376

The technical problem to be solved through an embodiment of the present disclosure is to process information related to content provision.

Another technical problem to be solved through an embodiment of the present disclosure is to increase the user's content satisfaction by recommending content in consideration of the user's situation.

Another technical problem to be solved through an embodiment of the present disclosure is to increase user satisfaction by recommending delivery food that matches well with the content the user is watching.

The technical problems of the present disclosure are not limited to the technical problems mentioned above, and other technical problems not mentioned can be clearly understood by those skilled in the art from the description below.

An electronic device that processes information regarding content provision according to an embodiment of the present disclosure includes a communication circuit that communicates with a user terminal and a delivery order server; One or more processors; and one or more memories storing information about a plurality of candidate contents and instructions to be executed by the one or more processors, wherein when the instructions are executed by the one or more processors, the one or more processors run the delivery order server. Through, confirming whether the user has requested a delivery order, in response to the user requesting a delivery order, obtaining delivery order information of the user from the delivery order server, and based on the delivery order information, the plurality of Recommended content for the user may be determined from among the candidate contents, and information indicating the recommended content may be provided to the user terminal.

In one embodiment, the delivery order information may include at least one of information about a delivery order item, information about a delivery order time, information about a delivery start time, and information about a delivery arrival time.

In one embodiment, the one or more processors generate a first push notification on which information indicating the recommended content is displayed or a first page on which information indicating the recommended content is displayed, and the first push notification or the first page is displayed on the recommended content. The first page may be provided to the user terminal.

In one embodiment, the one or more memories store a first matching table in which content is matched for each of a plurality of delivery order items based on data about the correlation between content viewing and delivery orders, and the one or more processors May determine the recommended content based on the first matching table and a specific delivery order item corresponding to the delivery order information.

In one embodiment, the one or more memories store information about one or more first tags assigned to each of the plurality of candidate contents, and the one or more processors store a specific delivery order item corresponding to the delivery order information. Information on one or more second tags assigned to the content may be obtained, and the recommended content may be determined based on the one or more first tags and the second tag assigned to each of the plurality of candidate contents.

In one embodiment, the one or more memories store information about the user's content viewing history, and the one or more processors can determine the recommended content based further on the user's content viewing history.

In one embodiment, the one or more processors may provide information indicating the recommended content to the user terminal through the delivery order server.

In one embodiment, the one or more memories store information regarding a plurality of candidate delivery order items, and the one or more processors are configured to obtain information about content that the user is viewing, and to obtain information about the content that the user is viewing. Based on this, a recommended delivery order item for the user may be determined from among the plurality of candidate delivery order items, and information indicating the recommended delivery order item may be provided to the user terminal.

In one embodiment, the one or more processors generate a second push notification on which information indicating the recommended delivery order item is displayed or a second page on which information indicating the recommended delivery order item is displayed, and the second Push notification or the second page may be provided to the user terminal.

In one embodiment, the one or more memories store a second matching table in which a delivery order item is matched to each of the plurality of candidate contents based on data about the correlation between content viewing and delivery order, and the one The above processor may determine the recommended delivery order item based on the second matching table and the content being viewed.

In one embodiment, the one or more memories include information about one or more first tags assigned to each of the plurality of candidate contents and information about one or more second tags assigned to each of the plurality of candidate delivery order items. stores, and the one or more processors select the recommended delivery order item based on information about a first tag corresponding to the content being viewed and one or more second tags assigned to each of the plurality of candidate delivery order items. You can decide.

In one embodiment, the one or more processors may obtain the user's delivery order history and determine the recommended delivery order item based further on the user's delivery order history.

In one embodiment, the one or more processors may provide information indicating the recommended delivery order item to the user terminal through the delivery order server.

In one embodiment, the one or more memories store information about a plurality of candidate delivery order items, and the one or more processors are configured to obtain information about content that the user is scheduled to view, and to obtain information about content that the user is scheduled to view. Based on this, a recommended delivery order item for the user may be determined from among the plurality of candidate delivery order items, and information indicating the recommended delivery order item may be provided to the user terminal.

A method performed by an electronic device for processing information regarding provision of content according to an embodiment of the present disclosure includes the operation of checking whether a user has requested a delivery order through a delivery order server; In response to the user requesting a delivery order, obtaining delivery order information of the user from the delivery order server; An operation of determining recommended content for the user from among a plurality of candidate content based on the delivery order information; and providing information indicating the recommended content to the user terminal.

According to the present disclosure, information regarding provision of content can be processed.

According to the present disclosure, the user's content satisfaction can be increased by recommending content in consideration of the user's situation.

According to the present disclosure, the user's satisfaction can be increased by recommending delivery food that matches well with the content the user is watching.

The effects according to the technical idea of the present disclosure are not limited to the effects mentioned above, and other effects not mentioned may be clearly understood by those skilled in the art from the description of the specification.

1 illustrates an environment in which an electronic device according to an embodiment of the present disclosure can be applied.
Figure 2 is a block diagram of an electronic device according to an embodiment of the present disclosure.
FIG. 3 is a diagram illustrating a first page on which information indicating recommended content provided by an electronic device is displayed according to an embodiment of the present disclosure.
FIG. 4 is a flowchart illustrating an operation in which an electronic device determines a recommended delivery order item based on information about content being viewed, according to an embodiment of the present disclosure.
FIG. 5 is a flowchart illustrating an operation in which an electronic device determines a recommended delivery order item based on information about content to be viewed, according to an embodiment of the present disclosure.
FIG. 6 is a diagram illustrating a second page on which information indicating recommended delivery order items provided by an electronic device according to an embodiment of the present disclosure is displayed.
FIG. 7 is a diagram illustrating a second page on which information indicating recommended delivery order items provided by an electronic device according to an embodiment of the present disclosure is displayed.
Figure 8 is an operation flowchart showing a method according to an embodiment of the present disclosure.

The various embodiments described in the present disclosure are illustrative for the purpose of clearly explaining the technical idea of the present disclosure, and are not intended to limit them to specific embodiments. The technical idea of the present disclosure includes various modifications, equivalents, and alternatives of each embodiment described in the present disclosure, and embodiments selectively combined from all or part of each embodiment. In addition, the scope of rights of the technical idea of the present disclosure is not limited to the various embodiments or specific descriptions thereof presented below.

Terms used in this disclosure, including technical or scientific terms, unless otherwise defined, may have meanings commonly understood by those skilled in the art to which this disclosure pertains.

Expressions such as “comprises”, “may include”, “provided”, “may be provided”, “has”, “may have”, etc. used in the present disclosure refer to the target feature (e.g. For example, a function, operation or component, etc.) is present and does not exclude the presence of other additional features. In other words, such expressions should be understood as open-ended terms that imply the possibility of including other embodiments.

The singular expressions used in this disclosure may include plural meanings unless the context dictates otherwise, and this also applies to the singular expressions described in the claims.

Expressions such as "first", "second", or "first", "second", etc. used in the present disclosure distinguish one object from another when referring to a plurality of objects of the same type, unless otherwise indicated in the context. It is used to do so, and does not limit the order or importance between objects. For example, pages according to the present disclosure may be distinguished from each other by expressions such as “first page” and “second page”, and push notifications according to the present disclosure may be expressed as “first push notification” and “second push notification.” The tags according to the present disclosure may be distinguished from each other by expressions such as "first matching table" and "second matching table", and the matching tables according to the present disclosure may be expressed as "first matching table" and "second matching table". They can be distinguished from each other by expressions such as “tag” and “second tag.”

As used herein, “A, B, and C”, “A, B, or C”, “A, B, and/or C”, or “at least one of A, B, and C”, “A, B Expressions such as “at least one of , or C”, “at least one of A, B, and/or C” may mean each listed item or all possible combinations of the listed items. For example, “at least one of A or B” may refer to both (1) at least one A, (2) at least one B, (3) at least one A and at least one B.

As used in this disclosure, the expression “based on” is used to describe one or more factors that influence the decision, act of judgment, or action described in the phrase or sentence containing this expression, and this expression does not exclude additional factors influencing the decision, act of judgment, or action.

As used in the present disclosure, the expression that a certain component (e.g., a first component) is “connected” or “connected” to another component (e.g., a second component) refers to any of the above. It may mean that a component is not only directly connected or connected to the other component, but is also connected or connected through another new component (for example, a third component).

The expression “configured to” used in the present disclosure means, depending on the context, “set to”, “having the ability to”, “changed to”, “made to”, “to do”. It can have meanings such as “possible.” This expression is not limited to the meaning of "specially designed in hardware," for example, a processor configured to perform a specific operation refers to a general purpose processor capable of performing that specific operation by executing software. It may mean, or it may mean a special purpose computer structured through programming to perform a specific operation.

The term "platform" used in this disclosure may refer to a tangible or intangible space that serves as the basis for users' use by integrating and managing services of the same or similar purpose, and although there are differences in detailed meaning, it is comprehensive. It may also be referred to interchangeably with “software,” “application,” “program,” “tool,” or “solution.”

Hereinafter, various embodiments described in the present disclosure will be described with reference to the attached drawings. In the accompanying drawings and descriptions of the drawings, identical or substantially equivalent components may be assigned the same reference numerals. Additionally, in the description of various embodiments below, duplicate descriptions of the same or corresponding components may be omitted, but this does not mean that the components are not included in the embodiments.

1 illustrates an environment in which an electronic device according to an embodiment of the present disclosure can be applied. The electronic device 110, the user terminal 120, and the delivery order server 130 are connected through a network and can communicate with each other.

The electronic device 110 may be a device for managing a content provision service. For example, the content provision service may include an OTT (Over The Top) service that provides various media contents such as broadcast programs, movies, dramas, and entertainment programs online. For example, the electronic device 110 may be a server device that manages a platform that provides content provision services. The electronic device 110 may provide various information regarding content provision to the user terminal 120 in the form of pages on a website or application. In other words, the electronic device 110 may be a device that provides the user terminal 120 with a page containing various information related to content provision on a content provision platform. The electronic device 100 may provide the user terminal 120 with various pages, including a first page and a second page, which will be described later, and various notifications including a first push notification and a second push notification.

Users can sign up for content provision services through their user accounts. For example, you can subscribe to a content provision service by satisfying certain preset conditions, such as paying a subscription fee or maintenance fee. Subscription to the content provision service can be made for a user account, and the content provision service can be provided only to user accounts that have completed subscription to the content provision service.

The delivery order server 130 may be a server that manages the delivery order service. For example, a user may subscribe to a delivery ordering service. For example, subscription to a delivery order service may be done for the same user account as for the content provision service, or may be done through a separate account. When the same integrated user account is used in the delivery order service and the content provision service, the electronic device 110 requests delivery order information corresponding to the user account to the delivery order server 130, and the delivery order server 130 You can obtain delivery order information corresponding to the user account from . In this case, the electronic device 110 may obtain consent from the user in advance to provide information between the delivery order service and the content provision service in response to the user account. If a unified user account is not used in the delivery order service and the content provision service (i.e., the account used by the same user in the delivery order service and the account used in the content provision service are different), the user may be requested to use the delivery order service in the delivery order service. A connection may be required between the account used by the content providing service and the account used by the content provision service. For example, the electronic device 110 may, in response to a user account for a content provision service, obtain consent from the user in advance to connect with another account used in a delivery order service. For example, the electronic device 110 may request the user's consent through the user terminal 120.

The user terminal 120 may be a device for a user to use a content provision service and a delivery order service. The user terminal 120 may be implemented as a terminal capable of transmitting and receiving various information to and from the electronic device 110 through a network. For example, the user terminal 120 may be one of a computer, a laptop, a portable communication terminal (such as a smartphone), a portable multimedia device, a wearable device, or a HMD. However, the type of the user terminal 120 is not limited to this, and the user terminal 120 includes an input/output interface that can receive information from the user or output information to the user, and is connected to the electronic device 110 through a network. Or it may be any device capable of communicating with other devices.

The user terminal 120 may provide information received from the electronic device 110 to the user, and may receive input from the user and transmit it to the electronic device 110. Specifically, the user terminal 120 may obtain inputs instructing to call various pages from the user, and generate commands instructing to call various pages in response to the obtained inputs. The user terminal 120 may transmit a command instructing to call various pages to the electronic device 110. Input obtained from the user may include various types of input, such as clicking using a mouse, touching using a touch pad or touch screen, voice recognition, and other electronic input. The user terminal 120 may receive various pages from the electronic device 110 and output the various pages.

The network may serve to connect the electronic device 110 and the user terminal 120, the delivery order server 130, or other external devices. For example, the network may provide a connection path so that the user terminal 120 or the delivery order server 130 can be connected to the electronic device 110 and transmit and receive packet data with the electronic device 110. A network is any type of wired or wireless network, for example, a Local Area Network (LAN), a Wide Area Network (WAN), a Mobile Radio Communication Network, or a Wireless Broadband Internet (Wibro). It can be implemented as:

Figure 2 is a block diagram of an electronic device according to an embodiment of the present disclosure. The electronic device 200 can process information related to content provision. In one embodiment, the electronic device 200 may include a communication circuit 210, one or more processors 220, and/or one or more memories 230 as components. In one embodiment, at least one of the components of the electronic device 200 may be omitted, or another component may be added to the electronic device 200. In one embodiment, additionally or alternatively, some components may be integrated and implemented, or may be implemented as a single or plural entity. In this disclosure, one or more processors 220 may be referred to as processor 220 . The expression processor 220 may mean a set of one or more processors, unless the context clearly expresses otherwise. In this disclosure, one or more memories 230 may be referred to as memory 230 . The expression memory 230 may mean a set of one or more memories, unless the context clearly expresses otherwise. In one embodiment, at least some of the internal/external components of the electronic device 200 include a bus, General Purpose Input/Output (GPIO), Serial Peripheral Interface (SPI), or Mobile Industry Processor Interface (MIPI), etc. They are connected to each other and can exchange information (data, signals, etc.).

A communication circuit 210 may communicate with a user terminal and a delivery order server. The communication circuit 210 may perform wireless or wired communication between the electronic device 200, a user terminal, and a delivery order server. For example, the communication circuit 210 may include enhanced Mobile Broadband (eMBB), Ultra Reliable Low-Latency Communications (URLLC), Massive Machine Type Communications (MMTC), Long-Term Evolution (LTE), and LTE Advance (LTE-A). , NR (New Radio), UMTS (Universal Mobile Telecommunications System), GSM (Global System for Mobile communications), CDMA (Code Division Multiple Access), WCDMA (Wideband CDMA), WiBro (Wireless Broadband), WiFi (Wireless Fidelity), Wireless communication can be performed using methods such as Bluetooth, NFC (Near Field Communication), GPS (Global Positioning System), or GNSS (Global Navigation Satellite System). For example, the communication circuit 210 provides wired communication according to a method such as USB (Universal Serial Bus), HDMI (High Definition Multimedia Interface), RS-232 (Recommended Standard-232), or POTS (Plain Old Telephone Service). It can be done. In one embodiment, the electronic device 200 may be implemented by being integrated with another device. In this case, the communication circuit 210 may function as a connection circuit or interface that connects the electronic device 200 and the other device.

The processor 220 may control at least one component of the electronic device 200 connected to the processor 220 by running software (eg, commands, programs, etc.). Additionally, the processor 220 may perform various operations related to the present disclosure, such as calculation, processing, data generation, and processing. Additionally, the processor 220 may load data, etc. from the memory 230 or store it in the memory 230 . Furthermore, the processor 220 can transmit and receive various information with a user terminal, a delivery order server, and an external device through the communication circuit 210. In one embodiment, the processor 220 controls the communication circuit 210 to transmit various information, such as information about various pages, to the user terminal.

The processor 220 can check whether the user has requested a delivery order through the delivery order server. For example, the processor 220 may check whether the user has requested a delivery order by receiving information indicating that the user has requested a delivery order from the delivery order server through the communication circuit 210. That is, in this case, the delivery order server may transmit information indicating that the user has requested a delivery order to the electronic device 200 in response to the user requesting a delivery order. As another example, the processor 220 may periodically transmit a signal to the delivery order server through the communication circuit 210 to confirm whether the user has requested a delivery order.

Here, the delivery order may include a delivery order for food. However, delivery orders are not limited to food delivery orders. For example, a delivery order may include a delivery order for an item that requires rapid delivery even if it is not food.

The processor 220 may obtain the user's delivery order information from the delivery order server in response to the user requesting a delivery order. For example, if it is confirmed that the user has requested a delivery order, the processor 220 may obtain the user's delivery order information by requesting the user's delivery order information from the delivery order server. As another example, the processor 220 may also receive the user's delivery order information along with information indicating that the user has requested a delivery order from the delivery order server. That is, in this case, the delivery order server may transmit information indicating that the user requested a delivery order and the user's delivery order information to the electronic device 200 in response to the user requesting a delivery order.

Here, the delivery order information may include at least one of information about the delivery order item, information about the delivery order time, information about the delivery start time, and information about the delivery arrival time. Information about delivery order items may include information indicating the type of item that the user ordered for delivery through the delivery order service. For example, information about delivery order items may be information that specifies food that the user has requested for delivery. Information about the delivery order time may include information about the time when a delivery request was received from the user through the delivery order service. Information about the delivery start time may include information about the actual delivery start time or, if before delivery begins, the expected delivery start time. Information about the delivery arrival time may include information about the actual delivery completion time or, if delivery is before completion, the expected delivery arrival time.

The processor 220 may determine recommended content for the user from among a plurality of candidate content based on delivery order information. Information about a plurality of candidate contents may be stored in the memory 230. For example, the processor 220 may determine one or more recommended content that satisfies a predetermined condition.

In one embodiment, the processor 220 may determine recommended content based on the first matching table and a specific delivery order item corresponding to delivery order information. For example, the processor 220 may create a first matching table in advance and store the generated first matching table in the memory 230. Specifically, the first matching table may be a table in which content is matched to each of a plurality of delivery order items based on data on the correlation between content viewing and delivery orders. For example, in the first matching table, based on the content viewing records and delivery order records of all users who use the delivery order service and the content provision service together, the time regarding the delivery order of a specific delivery order item (e.g., delivery order time , the content with the greatest number of views or the greatest number of hours viewed in a specific time period (e.g., 30 minutes before or after the time) based on the delivery start time or delivery arrival time corresponds to a specific delivery order item. It can be matched with content. In other words, the most viewed content accompanying the delivery order of a specific food may be determined as recommended content when ordering the delivery of a specific food. When a plurality of recommended contents are determined, a specific number of contents may be determined as recommended contents in the order of the most viewed contents accompanying a delivery order for a specific food.

In another embodiment, in the first matching table, based on the content viewing record and delivery order record of a specific user who uses the delivery order service and the content provision service together, the time for the delivery order of a specific delivery order item (e.g. , the content with the greatest number of views or minutes viewed in a specific time period (e.g., 30 minutes before or after that time) based on the delivery order time, delivery start time, or delivery arrival time is selected by a specific user. It may be matched with content corresponding to a specific delivery order item. In other words, only a specific user's content viewing history and delivery order record can be considered in the process of determining recommended content. Accordingly, content more suitable for a specific user may be recommended. Alternatively, the processor determines whether a specific user's content viewing record and delivery order record exist above the threshold, and if a specific user's content viewing record and delivery order record exist above the threshold, the processor determines whether the specific user's content viewing record and delivery order record exist based on the specific user's content viewing record and delivery order record. The first matching table is created, and if the content viewing record and delivery order record of a specific user do not exceed the standard value, the first matching table is created based on the content viewing record and delivery order record of all users who use the delivery order service and content provision service together. 1 A matching table can be created.

In one embodiment, the processor 220 obtains information about one or more second tags assigned to a specific delivery order item corresponding to the delivery order information, one or more first tags assigned to each of the plurality of candidate contents, and Based on the second tag, recommended content may be determined. For example, one or more first tags assigned to each of a plurality of candidate contents may be stored in the memory 230. Specifically, the first tag may be assigned to each of a plurality of candidate contents, such as a movie, drama, entertainment program, sports game, fantasy, cheerful, or scary. For example, the processor 220 may receive information about one or more second tags assigned to a specific delivery order item corresponding to delivery order information from the delivery order server. Specifically, the second tag may be given as Korean food, Japanese food, Chinese food, Western food, food that goes well with movies, food that goes well with dramas, food that goes well with sports games, or food that goes well with entertainment programs. For example, if one or more second tags assigned to a specific delivery order item corresponding to delivery order information include food that goes well with a drama, the processor 220 selects the content given the first tag of the drama as recommended content. can be decided.

In one embodiment, one or more first tags corresponding to the second tag may be predetermined. In this case, the processor 220 selects content to which at least a portion of one or more first tags corresponding to one or more second tags are assigned to a specific delivery order item among a plurality of candidate contents, and recommends content from the selected content. You can decide the content.

In one embodiment, a score based on a combination of the second tag and the first tag may be predetermined. In this case, the processor 220 calculates a score based on a combination of a first tag assigned to each of a plurality of candidate contents and one or more second tags assigned to a specific delivery order item, and makes recommendations based on the calculated scores. You can decide the content. For example, the processor 220 may consider the calculated score and the score determined according to other criteria together to determine recommended content in order of the highest total score.

In one embodiment, processor 220 may determine recommended content based further on the user's content viewing history. For example, the processor 220 may determine the genre of content that the user has viewed a lot, based on the user's content viewing history. For example, processor 220 determines the genre for which the user's viewing history (e.g., number of views or viewing time) exceeds a certain threshold, and the genre for which the user's viewing history exists for exceeding a certain threshold. Recommended content can be determined among the content for . That is, the processor 220 may exclude content of a genre in which the user's viewing history does not exceed a certain threshold from recommended content.

The processor 220 may provide information indicating recommended content to the user terminal. For example, the processor 220 may transmit information indicating recommended content to the user terminal through the communication circuit 210. In one embodiment, the processor 220 generates a first push notification on which information indicating recommended content is displayed or a first page on which information indicating recommended content is displayed, and sends the first push notification or the first page to the user. It can be provided to the terminal. For example, the first push notification may be output in the form of a pop-up on the display of the user terminal when the user terminal is running an application related to a content provision service in the background. The first page will be described in detail with reference to FIG. 3, which will be described later.

In one embodiment, the processor 220 may provide information indicating recommended content to the user terminal through a delivery order server. That is, information indicating recommended content may be output to the user terminal through the delivery order service application. The processor 220 may transmit information indicating recommended content to the delivery order server through the communication circuit 210. In response to information indicating recommended content being transmitted from the electronic device 200, the delivery order server may provide information indicating the recommended content to the user terminal. Accordingly, users can receive information about recommended content in various ways.

The memory 230 can store various information (data). Information stored in the memory 230 is information acquired, processed, or used by at least one component of the electronic device 200, and may include software (eg, commands, programs, etc.). Memory 230 may include volatile and/or non-volatile memory. In the present disclosure, a command or program is software stored in the memory 230, an operating system for controlling the resources of the electronic device 200, an application, and/or various functions so that the application can utilize the resources of the electronic device 200. It may include middleware that provides to the application. In one embodiment, the memory 230 may store information about a plurality of candidate contents and instructions that cause the processor 220 to perform an operation when executed by the processor 220. The memory 230 may store at least a portion of information received from the user terminal through the communication circuit 210 and/or information transmitted to the user terminal through the communication circuit 210. The processor 220 may store at least a portion of information received from the user terminal through the communication circuit 210 and/or information transmitted to the user terminal through the communication circuit 210 in the memory 230 . Specifically, the memory 230 includes information about a plurality of candidate contents, a first matching table, a second matching table, information about one or more first tags assigned to each of the plurality of candidate contents, and information about a specific delivery order item. Information about one or more second tags and information about the user's content viewing history may be stored. Here, the second matching table may be a table in which delivery order items are matched to each of a plurality of candidate contents based on data on the correlation between content viewing and delivery orders. For example, the processor 220 may generate a second matching table and store the generated second matching table in the memory 230.

Hereinafter, operations described as being performed by the electronic device in FIGS. 3 to 7 may be understood as being performed by the processor 220 of the electronic device 200 described in FIG. 2 .

FIG. 3 is a diagram illustrating a first page on which information indicating recommended content provided by an electronic device according to an embodiment of the present disclosure is displayed. For example, the first page may be an initial page displayed when the application of the content providing service is executed. The first page may include an area 301 where information indicating recommended content is displayed.

For example, the first page may include phrases that display information about the item the user ordered for delivery and information about the delivery order, such as “Sushi, Your food has been delivered.” Additionally, in area 301, a phrase indicating recommended content selected in response to the item the user ordered for delivery, such as “Top picks while enjoying Sushi,” may be displayed. Additionally, area 301 may include images corresponding to one or more recommended contents. For example, areas corresponding to content A, content B, and content C determined as recommended content may be displayed in area 301. In one embodiment, when an input (for example, a click or touch input) for an area corresponding to each recommended content in area 301 is obtained from the user through the user terminal, the electronic device generates a page that plays the corresponding content. And, a page that plays the generated content can be provided to the user terminal. Accordingly, the user terminal can output a page that plays the provided content on the display. That is, the user can play the content by clicking or touching the area corresponding to each recommended content in area 301 through the user terminal.

In one embodiment, images corresponding to recommended content may be displayed in area 301 in order of highest recommendation. That is, along with determining one or more recommended contents, the electronic device may determine priorities according to the recommendation level of the one or more recommended contents. For example, the recommendation level of recommended content may be determined based on the content viewing history of the user corresponding to the delivery order item or the content viewing history of all users. For example, an electronic device may be configured to store a specific time period (e.g., 30 minutes before or after 30 days prior to or after the delivery order time, delivery start time, or delivery arrival time) for the applicable delivery order item. The recommendation of content can be determined in proportion to the number of times it is viewed (minutes, etc.) or the number of hours it is viewed.

In another embodiment not shown, when the electronic device provides information indicating recommended content to the user terminal through a delivery order server, information indicating recommended content may be displayed in the application of the delivery order service. In this case, a page containing an area defined according to the description of area 301 described above may be displayed in the application of the delivery order service.

FIG. 4 is a flowchart illustrating an operation in which an electronic device determines a recommended delivery order item based on information about content being viewed, according to an embodiment of the present disclosure. In one embodiment, the memory of the electronic device may store information regarding a plurality of candidate delivery order items.

The electronic device can obtain information about the content the user is watching (S401). For example, the electronic device may be a server device that manages a content provision service, so it can also manage the user's real-time viewing status. Accordingly, the electronic device can obtain information about the content that the user is watching from the real-time viewing status of the user that it directly manages. As another example, even if the electronic device does not directly manage the content provision service, it can receive information about the content the user is watching from an external device that manages the content provision service or from a user terminal.

The electronic device may determine a recommended delivery order item for the user from among a plurality of candidate delivery order items based on information about the content being viewed (S402). For example, the electronic device may determine one or more recommended delivery order items that satisfy predetermined conditions.

In one embodiment, the electronic device may determine a recommended delivery order item based on the second matching table and the content being viewed. That is, the electronic device recommends and delivers delivery order items that match the content being viewed on a second table where delivery order items are matched to each of a plurality of candidate contents based on data on the correlation between content viewing and delivery orders. This can be decided as an order item.

For example, in the second matching table, based on the content viewing records and delivery order records of all users who use the delivery order service and the content provision service together, the time related to viewing of specific content (e.g., the start time of content viewing and content The delivery order item with the highest number of delivery orders in a specific time period (for example, the section from 30 minutes before the start of content viewing to the completion of content viewing) based on the time of completion of viewing is the specific content. It can be matched with the corresponding delivery order item. That is, the food most frequently ordered for delivery following viewing of specific content may be determined as a recommended delivery order item when viewing specific content. When a plurality of delivery order items are determined, a specific number of delivery order items may be determined as recommended delivery order items when viewing the specific content in the order of the most delivery order items accompanying viewing of the specific content.

In another embodiment, in the second matching table, based on the content viewing record and delivery order record of a specific user who uses the delivery order service and the content provision service together, the time related to viewing of specific content (e.g., content viewing Delivery order with the highest number of delivery orders placed in a specific time period (between the start point and the end of content viewing) (e.g., 30 minutes before the start of content viewing until the end of content viewing) An item may be matched with a delivery order item corresponding to specific content for a specific user. That is, only the content viewing record and delivery order record of a specific user can be considered in the process of determining a recommended delivery order item. Accordingly, a delivery order item that is more suitable for a specific user may be recommended. Alternatively, the electronic device determines whether a specific user's content viewing record and delivery order record exist above the threshold, and if the specific user's content viewing record and delivery order record exist above the threshold, the specific user's content viewing record and delivery order record are stored in the content viewing record and delivery order record. A second matching table is created based on the content viewing record and delivery order record of all users who use the delivery order service and content provision service if the content viewing record and delivery order record of a specific user do not exceed the standard value. A second matching table can be created.

In one embodiment, the electronic device may determine a recommended delivery order item based on information about a first tag corresponding to the content being viewed and one or more second tags assigned to each of a plurality of candidate delivery order items. Information about one or more first tags assigned to each of the plurality of candidate contents and information about one or more second tags assigned to each of the plurality of candidate delivery order items may be stored in the memory of the electronic device. Specifically, the first tag may be assigned to each of a plurality of candidate contents, such as a movie, drama, entertainment program, sports game, fantasy, cheerful or scary. Additionally, specifically, the second tag may be given as Korean food, Japanese food, Chinese food, Western food, food that goes well with movies, food that goes well with dramas, food that goes well with sports games, food that goes well with entertainment programs, etc. For example, when one or more first tags assigned to the content being viewed include a drama, the electronic device may determine a delivery order item given a second tag of food that goes well with the drama as a recommended delivery order item.

In one embodiment, one or more second tags corresponding to the first tag may be predetermined. In this case, the electronic device selects a delivery order item among a plurality of delivery order items to which at least a portion of one or more second tags correspond to one or more first tags assigned to the content being viewed, and selects the selected delivery order item. You can decide on recommended delivery order items.

In one embodiment, a score based on a combination of the first tag and the second tag may be predetermined. In this case, the electronic device calculates a score based on a combination of the first tag assigned to the content being viewed and one or more second tags assigned to the candidate delivery order item, and determines the recommended delivery order item based on the calculated score. You can. For example, the electronic device may consider the calculated score and the score determined according to other criteria together to determine recommended delivery order items in order of the highest total score.

In one embodiment, the electronic device may obtain the user's delivery order history and determine recommended delivery order items further based on the user's delivery order history. For example, the electronic device may determine the category of food (eg, Korean food, Japanese food, Chinese food, or Western food) that the user has frequently ordered for delivery, based on the user's delivery order history. For example, the electronic device determines the category of food for which the number of delivery orders by the user exceeds a certain threshold, and recommends among the delivery order items for the category of food for which the number of delivery orders by the user exceeds a certain threshold. You can decide which items to order for delivery. That is, the electronic device may exclude from recommended content delivery order items in a category in which the number of delivery orders by the user does not exceed a certain threshold.

The electronic device may provide information indicating a recommended delivery order item to the user terminal (S403). In one embodiment, the electronic device generates a second push notification or a second page on which information indicating a recommended delivery order item is displayed, and the second push notification or second page is displayed. Can be provided to the user terminal. For example, the second push notification may be output in the form of a pop-up on the display of the user terminal when the user terminal is running an application related to a content provision service in the background. The second page will be described in detail with reference to FIGS. 6 and 7, which will be described later.

In one embodiment, the electronic device may provide information indicating a recommended delivery order item to the user terminal through a delivery order server. That is, information indicating recommended delivery order items may be output to the user terminal through the delivery order service application. The electronic device may transmit information indicating recommended delivery order items to the delivery order server through a communication circuit. In response to information indicating a recommended delivery order item being transmitted from the electronic device 200, the delivery order server may provide information indicating the recommended delivery order item to the user terminal. Accordingly, users can receive information on recommended delivery order items in various ways.

FIG. 5 is a flowchart illustrating an operation in which an electronic device determines a recommended delivery order item based on information about content to be viewed, according to an embodiment of the present disclosure. In one embodiment, the memory of the electronic device may store information regarding a plurality of candidate delivery order items.

In one embodiment, the electronic device may obtain information about content that the user plans to view (S501). For example, the electronic device may be a server device that manages a content provision service, and thus may manage a viewing plan that the user has previously saved or notifications of content that the user has previously saved. As another example, even if the electronic device does not directly manage the content provision service, it can receive information about content that the user plans to view from an external device that manages the content provision service or from a user terminal. Specifically, the electronic device may detect new episodes of content that the user has set in advance as a public notification for content scheduled to be released, a notification that the user has set in advance for scheduled real-time content, and series content that the user has set as content of interest in advance. Based on the content being released or the game schedule of a sports team that the user has set as a team of interest, the content that the user plans to watch or the content that is predicted to be viewed can be determined. In other words, the electronic device determines that the content for which the user has set a reminder, the latest episode of the series content that the user has set as content of interest, and the live game of the sports team that the user has set as the team of interest are the content that the user plans to watch. You can.

In one embodiment, the electronic device may determine a recommended delivery order item for the user from among a plurality of candidate delivery order items based on information about content scheduled to be viewed (S502). For example, the electronic device determines a recommended delivery order item for the user from among a plurality of candidate delivery order items based on the information about the content being viewed as described in FIG. 4, and selects the content to be viewed instead of the content being viewed. Based on the content, a recommended delivery order item for the user may be determined from among a plurality of candidate delivery order items. That is, based on information about the content being viewed, information about the content scheduled to be viewed is provided instead of information about the content being viewed, in the same or similar manner as determining a recommended delivery order item for the user among a plurality of candidate delivery order items. You can use it to determine recommended delivery order items. Therefore, redundant description is omitted here.

In one embodiment, the electronic device may provide information indicating a recommended delivery order item to the user terminal (S503). For example, operation S503 is the same as operation S403 of FIG. 4, so overlapping descriptions are omitted here.

FIG. 6 is a diagram illustrating a second page on which information indicating recommended delivery order items provided by an electronic device according to an embodiment of the present disclosure is displayed. For example, the second page may be a page where content is played in an application of a content provision service. The second page may include an area 601 where information indicating recommended delivery order items is displayed.

For example, the second page may be a page that plays a video about pork belly. In this case, the second page may be displayed in the title of the content, for example, “pork belly content”. In one embodiment, a phrase indicating information about a recommended delivery order item, such as “Hungry for pork belly,” may be displayed in area 601. Additionally, area 601 may display the number of nearby stores that can request a delivery order for the corresponding delivery order item (i.e., pork belly), such as “5 grilled places within 2.5 km”. Additionally, in area 601, a phrase that induces a delivery order request for the corresponding delivery order item through a delivery order service, such as “Order from CoupangEats”, may be displayed.

In one embodiment, the electronic device, in response to obtaining an input (e.g., a click or touch input) to the area 601 from the user through the user terminal, creates a page that can request a delivery order for the corresponding delivery order item. Information instructing the user terminal to provide a page that can request a delivery order for the generated delivery order item may be transmitted to the delivery order server. Accordingly, the delivery order server may create a page for requesting a delivery order for the corresponding delivery order item, and provide the user terminal with a page for requesting a delivery order for the generated delivery order item. Additionally, the user terminal may output on the display a page for requesting a delivery order for the corresponding delivery order item provided on the delivery order service application. Here, the page where you can request a delivery order for a delivery order item means, for example, a page that displays a list of 5 nearby stores where you can request a delivery order for the delivery order item (i.e. pork belly). can do. That is, the user can move to a page where a delivery order for the corresponding delivery order item can be requested on the delivery order service application by clicking or touching area 601 through the user terminal.

In another embodiment not shown, when the electronic device provides information indicating a recommended delivery order item to the user terminal through a delivery order server, the information indicating a recommended delivery order item may be displayed in the application of the delivery order service. You can. In this case, a page containing an area defined according to the description of area 601 described above may be displayed in the application of the delivery order service.

FIG. 7 is a diagram illustrating a second page on which information indicating recommended delivery order items provided by an electronic device according to an embodiment of the present disclosure is displayed. Most of the description of the second page of FIG. 7 can be understood by referring to the description of the second page shown in FIG. 6.

In one embodiment, the second page may include an area 701 where information indicating recommended delivery order items is displayed. Area 701 may include an area corresponding to each of at least some of the five stores that can request a delivery order of the recommended delivery order item (i.e., pork belly). In one embodiment, five stores that can request delivery orders may be displayed in area 701 according to a predetermined order (eg, short distance, most orders, rating order, etc.). For example, if the five stores that can request a delivery order for pork belly are pork belly stores 1 to 5, areas corresponding to each of pork belly stores 1 and 2 may be displayed in area 701. The number of areas corresponding to each store displayed in area 701 may be determined by considering the size of area 701 and the size of each area. Additionally, for example, an area corresponding to a store that was not displayed may be additionally displayed according to a swipe input corresponding to area 701. For example, in the area 702 corresponding to pork belly store 1, a phrase indicating the name of the store, such as “pork belly store 1”, may be displayed. Additionally, area 702 may further display at least one of the rating for the delivery order service for the store and the distance from the current location.

In one embodiment, the electronic device, in response to obtaining an input (e.g., a click or touch input) to the area 702 from the user through the user terminal, generates a page that can request a delivery order from the store, Information instructing the user terminal to provide a page where a delivery order can be requested from the generated store may be transmitted to the delivery order server. Accordingly, the delivery order server can create a page that can request a delivery order from the store, and provide the user terminal with a page that can request a delivery order from the store. Additionally, the user terminal may output on the display a page where a delivery order can be requested from the store provided on the delivery order service application. Here, the page where a delivery order can be requested from the store may mean, for example, a delivery order page where detailed information such as the menu of the store is displayed on the delivery order service application. That is, by clicking or touching area 702 through the user terminal, the user can move to a page where a delivery order can be requested from the store on the delivery order service application.

In another embodiment not shown, when the electronic device provides information indicating a recommended delivery order item to the user terminal through the delivery order server, an area defined according to the description of area 701 described above in the application of the delivery order service A page containing this may be displayed.

Figure 8 is an operational flowchart showing a method 800 according to an embodiment of the present disclosure. Method 800 may be a method performed by an electronic device that processes information regarding provision of content. Referring to FIG. 8, the method 800 is an operation of checking whether the user has requested a delivery order through a delivery order server (S810), and in response to the user requesting a delivery order, the user's delivery is requested from the delivery order server. An operation of obtaining order information (S820), an operation of determining recommended content for the user from among a plurality of candidate contents based on the delivery order information (S830), and an operation of providing information indicating recommended content to the user terminal (S840) ) may include.

In one embodiment, operation S830 includes a first matching table in which content is matched for each of a plurality of delivery order items based on data about the correlation between content viewing and delivery order, and a specific delivery order corresponding to the delivery order information. Based on the item, the operation of determining recommended content may be included. In one embodiment, operation S830 includes an operation of obtaining information about one or more second tags assigned to a specific delivery order item corresponding to delivery order information, and one or more first tags and a first tag assigned to each of a plurality of candidate contents. 2 Based on the tag, the operation of determining recommended content may be included. In one embodiment, operation S830 may include determining recommended content based further on the user's content viewing history.

In one embodiment, operation S840 includes generating a first push notification on which information indicating recommended content is displayed or a first page on which information indicating recommended content is displayed, and sending the first push notification or the first page to the user terminal. It may include actions provided to . In one embodiment, operation S840 may include providing information indicating recommended content to the user terminal through a delivery order server.

In one embodiment, the method 800 includes obtaining information about the content the user is viewing, and determining a recommended delivery order item for the user from among a plurality of candidate delivery order items based on the information about the content the user is viewing. It may further include providing information indicating actions and recommended delivery order items to the user terminal.

In one embodiment, the operation of determining a recommended delivery order item includes a second matching table in which a delivery order item is matched to each of a plurality of candidate contents based on data about the correlation between content viewing and delivery orders, and a second matching table that is being viewed. Based on the content, the operation may include determining a recommended delivery order item. In one embodiment, the operation of determining a recommended delivery order item is based on information about a first tag corresponding to the content being viewed and one or more second tags assigned to each of the plurality of candidate delivery order items. It may include an operation to determine an item. In one embodiment, determining a recommended delivery order item may include determining a recommended delivery order item based further on the user's delivery order history.

In one embodiment, the operation of providing information indicating a recommended delivery order item to the user terminal may include a second push notification displaying information indicating a recommended delivery order item or a second push notification displaying information indicating a recommended delivery order item. It may include an operation of creating a page and an operation of providing a second push notification or a second page to the user terminal. In one embodiment, the operation of providing information indicating a recommended delivery order item to the user terminal may include providing information indicating a recommended delivery order item to the user terminal through a delivery order server.

In one embodiment, the method 800 includes obtaining information about content the user plans to view, and determining a recommended delivery order item for the user from among a plurality of candidate delivery order items based on the information about the content the user plans to view. It may include providing information indicating actions and recommended delivery order items to the user terminal.

In the flowchart according to the present disclosure, each step of the method or algorithm is described in sequential order, but each step may be performed in an order that can be arbitrarily combined in addition to being performed sequentially. The description of the disclosure as a flowchart or flowchart does not exclude making changes or modifications to the method or algorithm, nor does it imply that any step is required or desirable. In one embodiment, at least some of the steps may be performed in parallel, iteratively, or heuristically. In another embodiment, at least some steps may be omitted or other steps may be added.

Various embodiments according to the present disclosure may be implemented as software on a machine-readable storage medium. The software may be software for implementing various embodiments described in this disclosure. Software can be inferred from the various embodiments described in this disclosure by programmers in the technical field to which this disclosure pertains. For example, software may be a program that contains machine-readable instructions (e.g., instructions, code, or code segments). A device is a device that can operate according to commands retrieved from a storage medium, and may be, for example, a computer. In one embodiment, the device may be a computing device according to various embodiments described in this disclosure. In one embodiment, the device's processor may execute the called instruction, causing the device's components to perform a function corresponding to the instruction. A storage medium can refer to any type of recording medium in which data that can be read by a device is stored. Storage media may include, for example, ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage, etc. In one embodiment, the storage medium may be implemented in a distributed form, such as in a networked computer system. At this time, the software may be distributed, stored, and executed on a computer system, etc. In another embodiment, the storage medium may be a non-transitory storage medium. Non-transitory storage media refers to a medium that exists regardless of whether data is stored semi-permanently or temporarily, and does not include signals that are transmitted temporarily.

Although the technical idea according to the present disclosure has been described above through various embodiments, the technical idea according to the present disclosure is various substitutions, modifications, and Includes changes. Additionally, it is to be understood that such substitutions, modifications and alterations may be included within the scope of the appended claims.

Claims (15)

In an electronic device that processes information about content provision for an OTT (Over The Top) service that provides online media content including at least one of broadcast programs, movies, dramas, and entertainment programs,
A communication circuit that communicates with a user terminal and a delivery order server;
One or more processors; and
Comprising one or more memories storing information about a plurality of candidate contents and instructions to be executed by the one or more processors,
When the instructions are executed by the one or more processors, the one or more processors:
Through the delivery order server, check whether the user has requested a delivery order,
In response to the user requesting a delivery order, obtaining the user's delivery order information from the delivery order server,
Based on the delivery order information, among the plurality of candidate contents, users who use the delivery order service and the content provision service together select a specific time based on the delivery order for the delivery order item corresponding to the delivery order information. Based on the number of views or viewing time in a time period, a plurality of recommended contents for the user and a priority for the plurality of recommended contents are determined - the time related to the delivery order is the delivery order time and the delivery start time or including delivery arrival time -,
An electronic device that provides information to the user terminal to display the plurality of recommended contents based on the priority.
delete According to paragraph 1,
The one or more processors:
Generating a first push notification on which information indicating the recommended content is displayed or a first page on which information indicating the recommended content is displayed,
An electronic device that provides the first push notification or the first page to the user terminal.
According to paragraph 1,
The one or more memories store a first matching table in which content is matched to each of a plurality of delivery order items based on data about the correlation between content viewing and delivery orders,
The one or more processors:
An electronic device that determines the recommended content based on the first matching table and a specific delivery order item corresponding to the delivery order information.
According to paragraph 1,
The one or more memories store information about one or more first tags assigned to each of the plurality of candidate contents,
The one or more processors:
Obtain information about one or more second tags assigned to a specific delivery order item corresponding to the delivery order information,
An electronic device that determines the recommended content based on one or more first tags and the second tag assigned to each of the plurality of candidate contents.
According to paragraph 1,
The one or more memories store information about the user's content viewing history,
The one or more processors:
The electronic device determines the recommended content further based on the user's content viewing history.
According to paragraph 1,
The one or more processors:
An electronic device that provides information indicating the recommended content to the user terminal through the delivery order server.
According to paragraph 1,
The one or more memories store information regarding a plurality of candidate delivery order items,
The one or more processors:
Obtain information about the content the user is watching,
Based on the information about the content being viewed, determine a recommended delivery order item for the user from among the plurality of candidate delivery order items,
An electronic device that provides information indicating the recommended delivery order item to the user terminal.
According to clause 8,
The one or more processors:
Generating a second push notification on which information indicating the recommended delivery order item is displayed or a second page on which information indicating the recommended delivery order item is displayed,
An electronic device that provides the second push notification or the second page to the user terminal.
According to clause 8,
The one or more memories store a second matching table in which a delivery order item is matched to each of the plurality of candidate contents based on data about the correlation between content viewing and delivery orders,
The one or more processors:
Based on the second matching table and the content being viewed, the electronic device determines the recommended delivery order item.
According to clause 8,
The one or more memories store information about one or more first tags assigned to each of the plurality of candidate contents and information about one or more second tags assigned to each of the plurality of candidate delivery order items,
The one or more processors:
An electronic device that determines the recommended delivery order item based on information about a first tag corresponding to the content being viewed and one or more second tags assigned to each of the plurality of candidate delivery order items.
According to clause 8,
The one or more processors:
Obtain the user's delivery order history,
The electronic device determines the recommended delivery order item based further on the user's delivery order history.
According to clause 8,
The one or more processors:
An electronic device that provides information indicating the recommended delivery order item to the user terminal through the delivery order server.
According to paragraph 1,
The one or more memories store information regarding a plurality of candidate delivery order items,
The one or more processors:
Obtain information about content that the user plans to view,
Based on the information about the content scheduled to be viewed, determine a recommended delivery order item for the user from among the plurality of candidate delivery order items,
An electronic device that provides information indicating the recommended delivery order item to the user terminal.
In a method performed by an electronic device, processing information regarding the provision of content for an OTT service that provides media content including at least one of broadcast programs, movies, dramas, and entertainment programs online, comprising:
An operation of checking whether a user has requested a delivery order through a delivery order server;
In response to the user requesting a delivery order, obtaining delivery order information of the user from the delivery order server;
Based on the delivery order information, among the plurality of candidate contents, a specific time based on the time when users who use the delivery order service and the content provision service together place a delivery order for the delivery order item corresponding to the delivery order information An operation of determining a plurality of recommended content for the user and a priority for the plurality of recommended content based on the number of times or viewing time in the section - the time related to the delivery order is the delivery order time and the delivery start time or includes delivery arrival time -; and
A method comprising providing information to the user terminal so that the plurality of recommended contents are displayed on the user terminal based on the priority.

Images