KR102572950B1 - Method, apparatus and program for controlling exposure of mass traffic messages - Google Patents

Abstract

A method for controlling the exposure of a mass traffic message according to various embodiments of the present invention is disclosed. The method includes: receiving a plurality of messages sent to an artist; determining an exposure mode using traffic of the plurality of messages; and exposing all of the plurality of messages to the artist's terminal based on the exposure mode or selecting messages to be exposed in the artist's terminal and exposing the selected messages.

Description

METHOD, APPARATUS AND PROGRAM FOR CONTROLLING EXPOSURE OF MASS TRAFFIC MESSAGES

The present invention relates to a method, apparatus, and program for controlling the exposure of mass traffic messages, and more particularly, to a method, apparatus, and program for controlling the exposure of mass messages transmitted from fans of an artist to an artist.

As the penetration rate of smart phones increases, an environment in which users can access the Internet anytime, anywhere is provided.

According to this environment, smartphone users use various functions by installing various applications as well as basic functions of previous mobile phones such as calling and text message transmission.

Among the various functions of smartphones, messenger applications that allow users to communicate with each other are becoming essential apps. These messenger applications are quickly becoming a new means for people to communicate or share information, and millions of people still use messenger applications on a daily basis.

On the other hand, there is a need for fans of artists to communicate with their favorite artists anytime, anywhere through these messenger applications. Accordingly, a system enabling communication between an artist and a fan has recently been developed, but there is no commercialized service yet. In addition, the conventional service provided only one-way communication in a one-to-many format, which was limited in providing an intimate communication method in communication between artists and fans. In addition, conventional services that provide unilateral communication in a one-to-many format have problems in smooth communication because it is difficult for artists to read messages received in large quantities from a large number of fans.

Therefore, there is a demand for a messenger application that provides an intimate and smooth conversation function between an artist and a fan in the art. In this regard, Korean Patent Publication No. 10-2009-0033746 discloses a communication method and system between a celebrity and a fan, and a server applied thereto.

The present invention has been made in response to the above-mentioned background art, and is intended to provide a method, apparatus, and program for controlling the exposure of a mass traffic message.

The technical problems of the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art from the following description.

According to an embodiment of the present invention for solving the above problems, a method for controlling exposure of a mass traffic message is disclosed. The method includes: receiving a plurality of messages sent to an artist; determining an exposure mode using traffic of the plurality of messages; and exposing all of the plurality of messages to the artist's terminal based on the exposure mode or selecting messages to be exposed in the artist's terminal and exposing the selected messages.

In an alternative embodiment, the determining of the exposure mode using the traffic of the plurality of messages may include an overall exposure mode in which all of the plurality of messages are exposed based on the number of messages received per predetermined time unit. and determining one exposure mode among some exposure modes for exposing some of the plurality of messages.

In an alternative embodiment, any one of a full exposure mode for exposing all of the plurality of messages and a partial exposure mode for exposing some of the plurality of messages based on the number of messages received per predetermined time unit. The determining of the exposure mode may include determining the exposure mode as the overall exposure mode when the message is received at a value less than a first value for each preset time unit, and determining that the message is equal to or greater than the first value for each preset time unit. If received, determining the exposure mode as a partial exposure mode; may include.

In an alternative embodiment, the step of determining the exposure mode as a partial exposure mode when the message is received at least a first value for each predetermined time unit, wherein the message is received at a value equal to or greater than the first value and less than a second value. , it is determined as a first exposure mode for exposing as many messages as the first number of the plurality of messages, and when the message is received at a value greater than or equal to the second value, a second exposure mode for exposing as many messages as the second number among the plurality of messages is determined. Determining the mode; may include.

In an alternative embodiment, the determining of the exposure mode using the traffic of the plurality of messages may include recognizing a message uttered by the artist in real time and a message input by the artist in real time; determining a content type provided by the artist based on the utterance content and the chatting content; and determining the exposure mode using the content type and the traffic of the plurality of messages.

In an alternative embodiment, the step of selecting a message to be exposed in the artist's terminal and exposing the selected message may include determining a selection mode based on the artist's information and real-time situation information; and exposing selected messages corresponding to the selection mode on the artist's terminal, wherein the selection mode includes a first-come-first-served mode for selecting messages in the order received at each preset time unit, and each preset time unit. It may include at least one of a random mode for randomly selecting at least one of the received messages and a relevance mode for calculating the relevance by analyzing the content included in the message and selecting a message having a relevance of a predetermined level or higher.

In an alternative embodiment, determining the selection mode based on the artist information and the real-time situation information may include a first selection mode corresponding to the artist field and a second selection mode corresponding to a previously selected selection mode by the artist. and determining at least one of a selection mode and a third selection mode corresponding to the content that the artist is performing in real time, wherein the artist information includes the preset artist field and a selection mode previously selected by the artist. And, the real-time situation information may include information about the content performed by the artist in real time.

In an alternative embodiment, selecting a message to be exposed in the terminal of the artist and exposing the selected message may include determining a plurality of keyword words; filtering a message including at least one keyword word among the plurality of keyword words; Differentially assigning a first weight according to an order in which different keyword words are included in messages among the filtered messages; differentially assigning second weights to messages among the filtered messages according to an order in which there is no spelling error; and selecting a message having a sum of the first weight and the second weight equal to or greater than a predetermined value, and exposing the selected message to the terminal of the artist.

In an alternative embodiment, the determining of the plurality of keyword words may include extracting a plurality of words included in each of a plurality of messages transmitted to the artist at a predetermined time unit, and selecting a predetermined number of words among the plurality of words. Recognizing the plurality of keyword words that appear abnormally; and collecting text related to the artist using a web crawler, and recognizing the plurality of keyword words appearing a predetermined number of times or more among the collected texts.

In an alternative embodiment, the step of selecting a message to be exposed in the artist's terminal and exposing the selected message may include a terminal that has transmitted a first message previously exposed in the artist's terminal to maintain conversation continuity. Selecting a newly transmitted second message in ; and exposing the second message on the terminal of the artist.

In an alternative embodiment, the step of selecting a message to be displayed in the terminal of the artist and exposing the selected message may include recognizing a plurality of morphemes included in each of a plurality of messages transmitted to the artist; classifying messages in which a plurality of morphemes included in each of the plurality of messages overlap with each other by a predetermined number or more into a plurality of similar messages; selecting a first message that is one of the plurality of similar messages; and attaching tag information to the first message and exposing it to the artist's terminal, wherein the tag information may include information about the number of messages classified as the plurality of similar messages.

In an alternative embodiment, the step of selecting a message to be exposed in the terminal of the artist and exposing the selected message may include: recognizing a message uttered by the artist in real time and a message input by the artist in real time; determining a content type provided by the artist based on the utterance content and the chatting content; and selecting at least one message among the plurality of messages by using a selection mode corresponding to the content type, and exposing the selected message to the terminal of the artist.

According to one embodiment of the present invention for solving the above problems, an apparatus is disclosed. The device includes: a memory for storing one or more instructions; and a processor that executes the one or more instructions stored in the memory, wherein the processor executes the one or more instructions to perform the methods described above.

According to one embodiment of the present invention for solving the above problems, a computer program stored in a computer-readable recording medium to perform the above methods by being combined with a computer as hardware is disclosed.

Other specific details of the invention are included in the detailed description and drawings.

The present invention can provide a friendly and smooth communication method between an artist and a fan by providing various functions related to a messenger application.

Specifically, the present invention, when an artist communicates with an unspecified number of his or her fans, adjusts the amount of messages exposed to the artist according to the number of messages sent to the artist by the fans, so that a large number of messages sent by fans to the artist readability can be improved.

In addition, when an artist communicates with a large number of fans, the present invention can improve the communication environment between an artist and a fan by changing the method of exposing the message of the fans to the artist according to the type of content provided by the artist to the fans. there is.

The effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description below.

1 is a diagram illustrating a system according to an embodiment of the present invention.
2 is a hardware configuration diagram of a server according to an embodiment of the present invention.
3 to 6 are diagrams for explaining an example of a method of providing a personalized messaging service according to an embodiment of the present invention.
7 is a diagram for explaining various examples of a method of providing a personalized messaging service according to an embodiment of the present invention.
8 and 9 are diagrams for explaining various examples of a method of providing a personalized messaging service according to an embodiment of the present invention.
10 to 16 are diagrams for explaining an example of a method for controlling exposure of a mass traffic message.

Various embodiments are now described with reference to the drawings. In this specification, various descriptions are presented to provide an understanding of the present invention. However, it is apparent that these embodiments may be practiced without these specific details.

The terms “component,” “module,” “system,” and the like, as used herein, refer to a computer-related entity, hardware, firmware, software, a combination of software and hardware, or an execution of software. For example, a component may be, but is not limited to, a procedure, processor, object, thread of execution, program, and/or computer running on a processor. For example, both an application running on a computing device and a computing device may be components. One or more components may reside within a processor and/or thread of execution. A component can be localized within a single computer. A component may be distributed between two or more computers. Also, these components can execute from various computer readable media having various data structures stored thereon. Components may be connected, for example, via signals with one or more packets of data (e.g., data and/or signals from one component interacting with another component in a local system, distributed system) to other systems and over a network such as the Internet. data being transmitted) may communicate via local and/or remote processes.

In addition, the term “or” is intended to mean an inclusive “or” rather than an exclusive “or”. That is, unless otherwise specified or clear from the context, “X employs A or B” is intended to mean one of the natural inclusive substitutions. That is, X uses A; X uses B; Or, if X uses both A and B, "X uses either A or B" may apply to either of these cases. Also, the term "and/or" as used herein should be understood to refer to and include all possible combinations of one or more of the listed related items.

Also, the terms "comprises" and/or "comprising" should be understood to mean that the features and/or components are present. However, it should be understood that the terms "comprises" and/or "comprising" do not exclude the presence or addition of one or more other features, elements, and/or groups thereof. Also, unless otherwise specified or where the context clearly indicates that a singular form is indicated, the singular in this specification and claims should generally be construed to mean "one or more".

Those skilled in the art will further understand that the various illustrative logical blocks, components, modules, circuits, means, logics, and algorithm steps described in connection with the embodiments disclosed herein may be implemented using electronic hardware, computer software, or combinations of both. It should be recognized that it can be implemented as To clearly illustrate the interchangeability of hardware and software, various illustrative components, blocks, configurations, means, logics, modules, circuits, and steps have been described above generally in terms of their functionality. Whether such functionality is implemented in hardware or as software depends on the particular application and design constraints imposed on the overall system. Skilled artisans may implement the described functionality in varying ways for each particular application. However, such implementation decisions should not be interpreted as causing a departure from the scope of the present disclosure.

The description of the presented embodiments is provided to enable any person skilled in the art to use or practice the present invention. Various modifications to these embodiments will be apparent to those skilled in the art. The general principles defined herein may be applied to other embodiments without departing from the scope of the present invention. Thus, the present invention is not limited to the embodiments presented herein. The present invention is to be accorded the widest scope consistent with the principles and novel features set forth herein.

In this specification, a computer means any kind of hardware device including at least one processor, and may be understood as encompassing a software configuration operating in a corresponding hardware device according to an embodiment. For example, a computer may be understood as including a smartphone, a tablet PC, a desktop computer, a laptop computer, and user clients and applications running on each device, but is not limited thereto.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Although each step described in this specification is described as being performed by a computer, the subject of each step is not limited thereto, and at least a part of each step may be performed in different devices according to embodiments.

1 is a diagram illustrating a system according to an embodiment of the present invention.

Referring to FIG. 1 , a system according to an embodiment of the present invention may include a server 100 , a first terminal 200 and a second terminal 300 . Here, the first terminal 200 may be a terminal of an artist, and the second terminal 300 may be a terminal of a user who is a fan of the artist.

The system shown in FIG. 1 is according to one embodiment, and its components are not limited to the embodiment shown in FIG. 1, and may be added, changed, or deleted as necessary.

In one embodiment, the server 100 may provide a personalized messaging service between an artist and a fan of the artist.

Specifically, the server 100 may receive a first message to be transmitted to a fan from the first terminal 200 of the artist. In addition, the server 100 may determine the user's nickname based on personal information of the user input from the second terminal 300 registered as a fan of the artist. In addition, the server 100 may analyze the first message and generate a second message into which the nickname of the user is inserted. And, the server 100 may transmit the second message to the second terminal 300 .

That is, when an artist transmits a first message to be transmitted to an unspecified number of fans, the server 100 converts the first message into a second message corresponding to each fan of the artist, and then terminals of each fan of the artist. can be sent to

Accordingly, the server 100 of the present invention can provide a personalized messaging service enabling more intimate communication between artists and fans.

Hereinafter, an example of a method for the server 100 to provide a personalized messaging service will be described later with reference to FIGS. 3 to 9 .

In one embodiment, the server 100 may provide a real-time communication service between an artist and a fan of the artist. Here, the server 100 may control exposure of mass traffic messages received from multiple fans of an artist.

Specifically, the server 100 may receive a plurality of messages transmitted to the artist. Also, the server 100 may determine an exposure mode using traffic of a plurality of messages. Then, the server 100 exposes all of the plurality of messages to the artist's first terminal 200 based on the exposure mode, or selects messages to be exposed in the artist's first terminal 200, and transmits the selected messages. can be exposed.

Accordingly, the server 100 of the present invention can provide a mass traffic message exposure control service enabling more smooth communication between artists and fans.

Hereinafter, an example of a method for the server 100 to provide a service for controlling exposure of mass traffic messages will be described later with reference to FIGS. 11 to 16 .

In various embodiments, the server 100 may provide web or application based services. However, it is not limited thereto.

Server 100 may include any type of computer system or computer device, such as, for example, microprocessors, mainframe computers, digital processors, portable devices and device controllers, and the like. However, it is not limited thereto.

Hereinafter, a description of the hardware configuration of the server 100 will be described later with reference to FIG. 2 .

Meanwhile, each of the first terminal 200 and the second terminal 300 may be connected to the server 100 through the network 400, and a personalized messaging service provided by the server 100 or a mass traffic message exposure control service. It may be a terminal of a user who wants to use .

Specifically, the first terminal 200 may be a terminal of an artist who wishes to transmit a personalized message to fans. In addition, the first terminal 200 may be a terminal of an artist who wants to communicate with a plurality of fans in real time or provide real-time contents to a plurality of fans.

Also, the second terminal 300 may be a terminal of a user who is a fan of an artist. A user who is a fan of an artist may receive a message from the artist or transmit a message to the artist using the terminal.

Here, each of the first terminal 200 and the second terminal 300 may include, for example, various types of computer devices. In detail, for example, each of the first terminal 200 and the second terminal 300 may refer to various terminal devices such as a smart phone, a tablet PC, a desktop computer, and a laptop computer.

Each of the first terminal 200 and the second terminal 300 includes a display on at least a portion of the terminal, and may include an operating system for driving a service based on an application provided from the server 100 or an extension program. For example, each of the first terminal 200 and the second terminal 300 may be a smart phone, but is not limited thereto, and each of the first terminal 200 and the second terminal 300 , As a wireless communication device that guarantees portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant) , IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) terminal, smartpad, tablet PC (Tablet It may include all types of handheld-based wireless communication devices such as PCs).

The network 400 may refer to a connection structure capable of exchanging information between nodes such as a computing device, a plurality of terminals, and servers. For example, the network 400 includes a local area network (LAN), a wide area network (WAN), a world wide web (WWW), a wired and wireless data communication network, a telephone network, a wired and wireless television communication network, and the like. do.

Wireless data communication networks include 3G, 4G, 5G, 3GPP (3rd Generation Partnership Project), 5GPP (5th Generation Partnership Project), LTE (Long Term Evolution), WIMAX (World Interoperability for Microwave Access), Wi-Fi, Internet (Internet), LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), RF (Radio Frequency), Bluetooth (Bluetooth) network, NFC (Near- Field Communication) network, satellite broadcasting network, analog broadcasting network, DMB (Digital Multimedia Broadcasting) network, etc. are included, but are not limited thereto.

2 is a hardware configuration diagram of a server according to an embodiment of the present invention.

Referring to FIG. 2, the server 100 according to an embodiment of the present invention includes one or more processors 110, a memory 120 for loading a computer program 151 executed by the processor 110, It may include a storage 150 storing a bus 130 , a communication interface 140 , and a computer program 151 . Here, in FIG. 2, only components related to the embodiment of the present invention are shown. Therefore, those skilled in the art to which the present invention pertains can know that other general-purpose components may be further included in addition to the components shown in FIG. 2 .

The processor 110 controls the overall operation of each component of the server 100. The processor 110 may include one or more cores, and includes a central processing unit (CPU), a general purpose graphics processing unit (GPGPU), and a tensor processing unit (TPU) of a computing device. unit), data analysis, and processors for deep learning. Alternatively, it may be configured to include any type of processor well known in the art.

Also, the processor 110 may perform an operation for at least one application or program for executing a method according to embodiments of the present invention, and the server 100 may include one or more processors.

In various embodiments, the processor 110 may temporarily and/or permanently store signals (or data) processed in the processor 110 (RAM: Random Access Memory, not shown) and ROM (ROM: Read -Only Memory, not shown) may be further included. In addition, the processor 110 may be implemented in the form of a system on chip (SoC) including at least one of a graphics processing unit, RAM, and ROM.

Memory 120 stores various data, commands and/or information. Memory 120 may load computer program 151 from storage 150 to execute methods/operations according to various embodiments of the present invention. When the computer program 151 is loaded into the memory 120, the processor 110 may perform the method/operation by executing one or more instructions constituting the computer program 151. The memory 120 may be implemented as a volatile memory such as RAM, but the technical scope of the present invention is not limited thereto.

The bus 130 provides a communication function between components of the server 100 . The bus 130 may be implemented in various types of buses such as an address bus, a data bus, and a control bus.

The communication interface 140 supports wired and wireless Internet communication of the server 100 . Also, the communication interface 140 may support various communication methods other than Internet communication. To this end, the communication interface 140 may include a communication module well known in the art. In some embodiments, communication interface 140 may be omitted.

The storage 150 may non-temporarily store the computer program 151 . When a process according to an embodiment of the present invention is performed through the server 100, the storage 150 may store various types of information required to perform analysis according to the disclosed embodiment.

The storage 150 may be a non-volatile memory such as read only memory (ROM), erasable programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), flash memory, or the like, a hard disk, a removable disk, or a device well known in the art. It may be configured to include any known type of computer-readable recording medium.

Computer program 151 may include one or more instructions that, when loaded into memory 120, cause processor 110 to perform methods/operations in accordance with various embodiments of the present invention. That is, the processor 110 may perform the method/operation according to various embodiments of the present disclosure by executing the one or more instructions.

In one embodiment, computer program 151 may include one or more instructions to perform various methods related to various tasks related to learning a neural network model.

Steps of a method or algorithm described in connection with an embodiment of the present invention may be implemented directly in hardware, implemented in a software module executed by hardware, or implemented by a combination thereof. A software module may include random access memory (RAM), read only memory (ROM), erasable programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), flash memory, hard disk, removable disk, CD-ROM, or It may reside in any form of computer readable recording medium well known in the art to which the present invention pertains.

Components of the present invention may be implemented as a program (or application) to be executed in combination with a computer, which is hardware, and stored in a medium. Components of the present invention may be implemented as software programming or software elements; similarly, embodiments may include various algorithms implemented as data structures, processes, routines, or combinations of other programming constructs, such as C, C++ , Java (Java), can be implemented in a programming or scripting language such as assembler (assembler). Functional aspects may be implemented in an algorithm running on one or more processors.

3 to 6 are diagrams for explaining an example of a method of providing a personalized messaging service according to an embodiment of the present invention.

According to an embodiment of the present invention, the server 100 may provide a personalized messaging service.

Referring to FIG. 3 , the server 100 may receive a first message to be transmitted to a fan from the first terminal 200 of the artist (S110).

Here, the first message may include a complete sentence or an incomplete sentence. For example, the first message may be a complete sentence including both a subject and a predicate. Also, the first message may be an incomplete sentence without a subject.

The server 100 may determine the user's nickname based on personal information of the user input from the second terminal 300 registered as a fan of the artist (S120).

Specifically, the server 100 may determine the user's nickname included in the user's personal information as the user's nickname.

In an additional embodiment, when the user's personal information does not include the user's nickname, the server 100 may recognize the user's name included in the user's personal information. Also, the server 100 may recognize a nickname most frequently used by another user having the same name as the user among users registered in the service of the present invention. In this case, the server 100 may determine another user's nickname as a nickname of a user whose nickname is not included.

For example, when the name of a user whose nickname is not registered is 'Hoyeong', the server 100 may recognize a nickname most frequently used by other users with the name 'Hoyoung'. For example, if the server 100 recognizes that other users with the name 'Hoyeong' use the nickname 'Hoi' the most, the nickname is not registered and the nickname of the user with the name 'Hoyeong' It can be decided as 'hoi'.

In another additional embodiment, when the user's nickname is not included in the user's personal information, the server 100 may recognize the user's name included in the user's personal information. In addition, the server 100 may recognize a nickname most frequently used by another user having the same name as the user by using a web crawler. In this case, the server 100 may determine another user's nickname as a nickname of a user whose nickname is not included.

For example, when determining a user's nickname using a web crawler, the server 100 may map and collect names and nicknames from online communities, blogs, or various websites where both names and nicknames are publicly available. Also, the server 100 may determine a nickname most frequently used by other users having the same name as the user as the user's nickname.

In various embodiments, when the user's nickname is determined, the server 100 may determine an article to associate with the nickname based on the last letter of the nickname. In addition, the server 100 may generate a second message in which a word connected with a postposition to a nickname is inserted in step S130 to be described later.

In detail, the server 100 may determine 'a' as a postposition to be connected to the nickname when the last letter of the nickname includes a base. In addition, the server 100 may determine 'yes' as a postposition to be connected to the nickname when the last letter of the nickname does not include a punctuation mark.

For example, when 'hoi', which does not include a punctuation mark in the last letter of the nickname, is determined as the nickname, the server 100 may determine 'ya' as a postposition to be connected to the nickname. And, the server 100 may include 'Hoiya' in the second message.

In an additional embodiment, referring to FIG. 4 , the server 100 may recognize a first age of an artist and a second age of a user registered as a fan of the artist (S121). Then, when there is a difference between the first age and the second age, the server 100 may determine a title based on the difference between the first age and the second age, the artist's gender, and the user's gender (S122). . Here, the title may include, for example, at least one of older brother, older brother, older sister, older sister, and younger sister, but is not limited thereto.

For example, when the first age of the artist is less than the second age of the fan and the gender of the artist and the gender of the user are different, the server 100 may determine either older brother or older sister as a title.

For another example, when the first age of the artist is less than the second age of the fan and the gender of the artist and the gender of the user are the same, the server 100 may determine either an older brother or an older sister as a title.

As another example, if the first age of the artist is greater than the second age of the fan, the server 100 may determine the younger brother as a title.

In various embodiments, when the user's nickname is determined, the server 100 may determine an article to be connected to the nickname based on the last letter of the nickname. Then, the server 100 may generate a second message in which a word connected to a nickname and a postpositional word is inserted into the nickname in step S130 to be described later.

Referring back to FIG. 3 , the server 100 may analyze the first message and generate a second message into which the user's nickname is inserted (S130). Then, the server 100 may transmit the second message to the second terminal 300 (S140).

In an embodiment, the server 100 may analyze the first message to determine a place for the nickname, insert the determined place for the nickname in step S120, and generate a second message.

Specifically, referring to FIG. 5 , the server 100 may determine a nickname position based on the first message (S131A). Then, the server 100 may generate a second message by inserting the user's nickname in place of the nickname (S132A).

As an example for the server 100 to determine the place of a nickname, the server 100 may extract a word included in the first message. Also, the server 100 may recognize components of a word. In addition, the server 100 may determine a position closest to a specific word corresponding to a specific component among components of a word as a nickname position.

Here, a specific component used to determine a nickname position may be determined based on an artist's chat history.

Specifically, the server 100 may obtain an artist's chat history from a messenger application used by the artist. In addition, the server 100 may recognize the nickname position of each of the sentences included in the chat history. Also, the server 100 may recognize a component of a word most adjacent to a nickname position. In addition, the server 100 may recognize a specific component having the highest number of identical occurrences among components of a word closest to the nickname position.

For example, when the server 100 recognizes that a specific component having the highest number of identical occurrences among components of a word closest to a nickname in each of the sentences included in the chat history is a predicate, the server 100 places the nickname in front of or behind the predicate. can be recognized as However, it is not limited thereto.

For another example, when the server 100 recognizes that a specific component having the highest number of identical occurrences among the components of a word closest to a nickname in each of the sentences included in the chat history is a final ending, the end of the final ending is designated as a nickname. Recognizable. However, it is not limited thereto.

In an additional embodiment, when the server 100 recognizes a component of a word closest to the nickname position, whether the nickname is located in front of the word closest to the nickname position or after the word closest to the nickname position. By additionally recognizing the information, the nickname position can be determined to be more similar to the style of the sentence written by the artist.

As another example in which the server 100 determines a nickname site, the server 100 may extract at least one sentence included in the first message when determining a nickname site. Also, the server 100 may recognize the order of components of a plurality of words included in a sentence. In addition, the server 100 may acquire a nickname position from the neural network model by inputting the component order to the pretrained neural network model.

Here, a neural network model used to determine a nickname position may be learned based on an artist's chatting history.

Specifically, the server 100 may obtain an artist's chat history from a messenger application used by the artist. Also, the server 100 may extract a plurality of sentences from the chat history. In addition, the server 100 may generate training data by labeling the order of components of words included in each of a plurality of sentences and nickname positions included in each of a plurality of sentences. In addition, the server 100 may train a neural network model to output a nickname position using the learning data.

In various embodiments, the server 100 may use the anniversary of the user when generating the second message.

Specifically, referring to FIG. 6 , the server 100 may recognize the user's anniversary based on the user's personal information (S131B).

For example, the server 100 may recognize the user's birthday and an anniversary related to the date the user joined as a fan, based on the user's personal information. However, it is not limited thereto.

The server 100 may classify the first message into one of a declarative sentence, a question sentence, a command sentence, a request sentence, and an exclamation sentence (S132B).

Specifically, when the sentence included in the first message is an ambiguous expression whose type cannot be recognized, the server 100 may classify the first message into any one type of a declarative sentence, a question sentence, a command sentence, a request sentence, and an exclamation sentence. there is.

More specifically, the server 100 may classify the first message into any one type of a declarative sentence, a question sentence, a command sentence, a request sentence, and an exclamation sentence based on the order of words and phrases constituting the sentence included in the first message. .

For example, when the server 100 receives a first message including the sentence “happy birthday” from the first terminal 200 of the artist, the server 100 includes two words based on “birthday” and “congratulations” It can be classified into frequently used solicitation sentence types.

The server 100 may generate a second message based on at least one of current time, current date, anniversary and type of the user (S133B).

For example, the server 100 may generate a second message by comparing the current date with the user's birthday date.

In detail, for example, the server 100 may generate a second message including “Happy Birthday!” when the current date matches the birthday date of the user. In addition, if the current date is earlier than the user's birthday date, the server 100 may generate a second message including “What are you going to do on your birthday?”. Also, if the current date is later than the user's birthday date, the server 100 may generate a second message including “what did you do on your birthday?”.

For another example, when the server 100 receives the first message including the sentence “Have you eaten?” from the first terminal 200 of the artist, the server 100 may generate a second message based on the current time. there is.

In detail, for example, if the current time is included in lunch time (eg, 11:00 to 14:00), the server 100 may generate a second message including “What are you having for lunch?”. Also, if the current time is past lunch time, the server 100 may generate a second message including “Did you enjoy your lunch?”. In addition, when the current time is before lunch time, the server 100 may generate a second message including “what are you going to eat for lunch?”.

7 is a diagram for explaining various examples of a method of providing a personalized messaging service according to an embodiment of the present invention.

According to an embodiment of the present invention, when generating the second message, the server 100 may reconstruct the sentence included in the first message based on the user's reaction.

Referring to FIG. 7 , the server 100 may obtain reaction information related to a message previously transmitted to the second terminal 300 (S210). Here, the reaction information may include information related to at least one of a positive type reaction, a neutral type reaction, a negative type reaction, and a reaction speed. For example, each type included in the reaction information may be determined based on a preset keyword and emoticon corresponding to each type.

The server 100 may recognize the user's preferred word order based on the reaction information (S220).

Specifically, the server 100 may filter messages that have received a positive type reaction among messages previously transmitted to the second terminal 300 . Also, the server 100 may recognize the word order of sentences included in the filtered message. In addition, the server 100 may recognize a word sequence overlapping a preset number of times or more as a preferred word sequence.

In an additional embodiment, in order to increase the accuracy of the user's preferred word sequence, the server 100 may recognize the preferred word sequence by additionally filtering a word sequence having a reaction speed faster than a preset speed among word sequences overlapping a preset number of times or more. can

When the user's preferred word order is recognized, the server 100 may reconstruct at least one sentence included in the first message based on the preferred word order (S230). Here, the reconstructed sentence based on the user's preferred word order may be included in the second message.

For example, when the user's preferred word order is the order of subject clause, object clause, and predicate clause, the server 100 recognizes each word included in the first message, extracts the word in order of subject clause, object clause, and predicate clause, and sentences can be reconstructed.

8 and 9 are diagrams for explaining various examples of a method of providing a personalized messaging service according to an embodiment of the present invention.

According to one embodiment of the present invention, a user who is a fan of an artist can send a message to his or her favorite artist.

Referring to FIG. 8 , each of the first fan user terminal 201 and the second fan user terminal 202 may transmit a message. In this case, the server 100 may receive messages from each of the first fan user terminal 201 and the second fan user terminal 202 .

The server 100 may tag the message received from the fan user terminal to the most recently stored artist message. And, the server 100 may add fan nickname information to a message received from a fan user terminal. Here, each of the most recently stored artist message and fan nickname information may be stored in the memory 120 of the server 100 .

The server 100 may tag the most recently stored artist message to the message received from the fan user terminal, add fan nickname information, and transmit the message to the second terminal 300 of the artist.

In this case, the artist's first terminal 200 may expose a notification of a message received from the fan user terminal in the chat room and display the message.

Specifically, referring to FIG. 9 , the artist's second terminal 300 may output a chat room screen 20 . The chat room screen 20 may include a message 11 most recently transmitted to a fan and a view reply button 12 to the message 11 most recently transmitted to a fan.

The second terminal 300 of the artist may output the view reply screen 20 when a selection input for the view reply button 12 is received. The reply view screen 20 may include a message 21 most recently transmitted by an artist to a fan and a reply list 22 to the message 21 most recently transmitted to a fan. Here, the reply list 22 may include information obtained by tagging the most recently stored artist message and adding fan nickname information to the message received from the fan user terminal by the server 100 . For example, the reply list 22 may include the most recently stored artist message 'Hahaha Hello' and fan nickname information 'pen name 1' and 'Youu'.

That is, an artist can send a message to a number of fans through the personalized messaging service of the present invention. Also, a plurality of fans of the artist may send a reply to the message of the artist. In this case, the artist can collect replies corresponding to the message he or she has sent to the fan.

10 to 16 are diagrams for explaining an example of a method for controlling exposure of a mass traffic message.

According to an embodiment of the present invention, the server 100 may provide a real-time communication service between an artist and a fan of the artist. Here, the server 100 may control exposure of mass traffic messages received from multiple fans of an artist.

Referring to FIG. 10 , the server 100 may receive a plurality of messages transmitted to the artist (S310). Here, a plurality of messages may be transmitted to the server 100 from terminals of each of a plurality of users who are fans of the artist.

The server 100 may determine an exposure mode using traffic of a plurality of messages (S320).

In one embodiment, the server 100 selects one of a full exposure mode for exposing all of the plurality of messages and a partial exposure mode for exposing some of the plurality of messages based on the number of messages received per predetermined time unit. exposure mode can be determined.

Specifically, the server 100 may determine the exposure mode as the full exposure mode when a message less than the first value is received per preset time unit. In addition, the server 100 may determine an exposure mode as a partial exposure mode when a message equal to or greater than the first value is received for each preset time unit.

For example, the server 100 may determine the exposure mode as the full exposure mode when messages are received in a number less than the first value of 10 per second, which is a preset time unit. In addition, the server 100 may determine an exposure mode as a partial exposure mode when messages are received with a first value of 10 or more per second, which is a preset time unit.

When the server 100 determines the partial exposure mode as the exposure mode, when messages are received with a value greater than or equal to the first value and less than the second value, the server 100 may determine the exposure mode as the first exposure mode for exposing as many messages as the first number of messages. there is. In addition, the server 100 may determine a second exposure mode for exposing as many messages as the second number among a plurality of messages when a message equal to or greater than the second value is received.

For example, when the server 100 receives messages with a first value of 10 or more and a second value of less than 20 per second, which is a preset time unit, the server 100 displays the first number of 10 messages. 1 exposure mode. In addition, the server 100 may determine a second exposure mode that exposes 20 messages, which is the second number, when messages are received with a second value of 20 or more per second, which is a preset time unit.

Therefore, the server 100 of the present invention can provide a smoother communication function by adjusting the number of messages exposed to the artist's first terminal 200 according to the number of messages.

In various embodiments, the server 100 may determine the exposure mode based on the content of the artist's ongoing communication in real time.

Specifically, referring to FIG. 11 , the server 100 may recognize a message uttered by an artist in real time and a message input by the artist in real time (S321). In addition, the server 100 may determine the content type provided by the artist based on the utterance content and the chatting content (S322). And, the server 100 may determine the exposure mode using the content type and the traffic of the plurality of messages (S323).

In the present invention, the content type may include, for example, at least one of a slow content type, a fast content type, a music content type, and a communication content type. In addition, the exposure mode may be mapped for each content type and stored in the memory 120 of the server 100, but is not limited thereto.

For example, the server 100 may determine the content type based on a message uttered by an artist in real time and words included in a message input by the artist in real time and an input speed. In detail, for example, a content type table corresponding to each word and input speed is stored in the memory 120 of the server 100, and the server 100 provides content corresponding to the word and input speed recognized in the content type table. types can be explored.

Also, the server 100 may recognize an exposure mode corresponding to the determined content type. In an additional embodiment, the server 100 exposes messages in an exposure mode corresponding to the determined content type, and may control the number of exposed messages based on traffic of a plurality of messages.

Referring back to FIG. 10 , when the exposure mode is determined, the server 100 may expose a message to the artist's first terminal 200 in response to the exposure mode.

Specifically, the server 100 exposes all of the plurality of messages to the artist's first terminal 200 based on the exposure mode, or selects messages to be exposed in the artist's first terminal 200, and selects the selected messages. The message may be exposed to the artist's first terminal 200 (S330).

As an example of the server 100 selecting a message in step S330, the message may be selected using artist information and real-time situation information. And, the server 100 may expose the selected message to the first terminal 200 of the artist.

Referring to FIG. 12 , the server 100 may determine a selection mode based on artist information and real-time situation information (S331A). In addition, the server 100 may expose the selected message corresponding to the selection mode on the artist's first terminal 200 (S332A).

In the present invention, the screening mode includes a first-come-first-served mode in which messages are selected in the order received at each preset time unit, a random mode in which at least one of the messages received in a preset time unit is selected at random, and a content included in the message is analyzed to determine suitability. and at least one of relevance modes for selecting messages having relevance equal to or higher than a preset level.

When the server 100 determines the selection mode, the first selection mode corresponding to the artist field, the second selection mode corresponding to the selection mode previously selected by the artist, and the third selection corresponding to the content that the artist progresses in real time. At least one of the modes may be determined. Here, the artist information may include the preset artist field and a selection mode previously selected by the artist. Also, the real-time situation information may include information about the content performed by the artist in real time.

For example, the server 100 outputs a pop-up screen capable of selecting any one of the first selection mode, the second selection mode, and the third selection mode to the artist's first terminal 200, and selects based on the selection input. mode can be determined.

For another example, the server 100 may change each of the first selection mode, the second selection mode, and the third selection mode at predetermined time intervals. Also, the server 100 may display a button for fixing the current selection mode on the first terminal 200 of the artist.

That is, the server 100 of the present invention may provide a function of providing various selection modes in circulation and directly selecting an artist's favorite selection mode among them.

As another example of selecting a message by the server 100 in step S330, a message may be selected using a plurality of keyword words. And, the server 100 may expose the selected message to the first terminal 200 of the artist.

Referring to FIG. 13 , the server 100 may determine a plurality of keyword words (S331B).

For example, the server 100 extracts a plurality of words included in each of a plurality of messages transmitted to the artist for each predetermined time unit, and recognizes a plurality of keyword words that appear more than a predetermined number of times among the plurality of words. can

For another example, the server 100 may collect text related to an artist by using a web crawler, and recognize a plurality of keyword words appearing more than a predetermined number of times in the collected text.

When a plurality of keyword words are recognized, the server 100 may filter a message including at least one keyword word among a plurality of keyword words (S332B).

The server 100 may differentially assign a first weight according to an order in which different keyword words are included in many messages among the filtered messages (S333B).

For example, when a plurality of keyword words are recognized as A, B, and C, a first weight is assigned to a message containing only the keyword word A, and a first weight is assigned to a message including keyword words A and B. , and a message including all keyword words A, B, and C may be assigned a first weight of 3 points.

The server 100 may differentially assign second weights according to the order in which there are no spelling errors among the filtered messages (S334B).

For example, a message with no spelling errors is given a second weight of 3 points, a message containing one spelling error is given a second weight of 2 points, and a message containing two spelling errors is given a second weight of 2 points. A weight of 1 point may be assigned, and a second weight of a message including 3 or more spelling errors may be assigned as 0 points.

After completing the filtering, first weighting, and second weighting tasks, the server 100 selects a message having a sum of the first weight and the second weight equal to or greater than a preset value, and the selected message is selected as an artist's first weighted message. It can be exposed to the terminal 200 (S335B).

In a further embodiment, the server 100 may adjust a reference value associated with a weighted sum value based on traffic of messages received from artists.

For example, when the number of messages received per second is less than 10, the server 100 selects a message having a sum value of 1 point or more of the first weight and the second weight and sends the message to the first terminal 200 of the artist. can be exposed. Meanwhile, when the number of messages received per second exceeds 10, the server 100 selects messages having a sum of 3 points or more of the first weight and the second weight and exposes the message to the first terminal 200 of the artist. can make it

As another example of selecting a message by the server 100 in step S330, the message may be selected in consideration of continuity of conversation. And, the server 100 may expose the selected message to the first terminal 200 of the artist.

Referring to FIG. 14 , in order to maintain the continuity of the conversation, the terminal that has transmitted the previously exposed first message from the artist's first terminal 200 may select a second message newly transmitted (S331C). And, the server 100 may expose the second message in the first terminal 200 of the artist (S332C).

Specifically, the server 100 may recognize the sender of the message exposed in the first terminal 200 of the artist. In addition, the server 100 may recognize the next message transmitted by the same sender within a predetermined time (eg, 5 minutes) from the time when the message is exposed in the first terminal 200 . In addition, the server 100 may select the next message transmitted by the same sender and expose it to the first terminal 200 of the artist.

As another example of selecting messages by the server 100 in step S330, messages may be selected using a plurality of similar messages. And, the server 100 may expose the selected message to the first terminal 200 of the artist.

Referring to FIG. 15 , the server 100 may recognize a plurality of morphemes included in each of a plurality of messages transmitted to the artist (S331D).

The server 100 may classify messages in which a plurality of morphemes included in each of the plurality of messages overlap each other by a predetermined number or more as a plurality of similar messages (S332D). For example, the server 100 may classify a plurality of messages including morphemes A, B, and C into a plurality of similar messages.

The server 100 may select a first message that is any one of a plurality of similar messages (S333D). For example, the server 100 may select, as a first message, a message containing the most keyword words among a plurality of similar messages.

The server 100 may assign tag information to the first message and expose it to the artist's first terminal 200 (S334D). Here, the tag information may include information about the number of messages classified as a plurality of similar messages.

That is, the server 100 may expose the first message to the first terminal 200 of the artist along with information about the number of messages similar to the first message. In this case, the artist can intuitively recognize how many people have sent the message.

As another example of selecting a message by the server 100 in step S330, the message may be selected using a real-time content type. And, the server 100 may expose the selected message to the first terminal 200 of the artist.

Referring to FIG. 16 , the server 100 may recognize a message uttered by an artist in real time and a message input by the artist in real time (S331E).

The server 100 may determine the content type provided by the artist based on the utterance content and the chatting content (S332E).

The server 100 may select at least one message among a plurality of messages by using a selection mode corresponding to the content type, and expose the selected message to the first terminal 200 of the artist (S333E). Here, the content type may include, for example, at least one of a slow content type, a fast content type, a music content type, and a communication content type. ), but is not limited thereto.

For example, the server 100 may determine the content type based on a message uttered by an artist in real time and words included in a message input by the artist in real time and an input speed. In detail, for example, a content type table corresponding to each word and input speed is stored in the memory 120 of the server 100, and the server 100 provides content corresponding to the word and input speed recognized in the content type table. types can be explored. In addition, the server 100 may expose a message selected in a selection mode corresponding to the searched content type to the first terminal 200 of the artist.

As described above, the server 100 of the present invention can provide a smooth communication function by selecting and displaying messages appropriate for each situation by selecting messages in various ways.

Although the embodiments of the present invention have been described with reference to the accompanying drawings, those skilled in the art to which the present invention pertains can be implemented in other specific forms without changing the technical spirit or essential features of the present invention. you will be able to understand Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive.

Claims (14)

A method for controlling the exposure of a mass traffic message performed by one or more processors included in a server,
Receiving a plurality of messages transmitted to the artist;
determining an exposure mode using traffic of the plurality of messages; and
exposing all of the plurality of messages to the artist's terminal based on the exposure mode or selecting messages to be exposed in the artist's terminal and exposing the selected messages;
including,
The step of selecting a message to be exposed in the artist's terminal and exposing the selected message,
determining a plurality of keyword words;
filtering a message including at least one keyword word among the plurality of keyword words;
Differentially assigning a first weight according to an order in which different keyword words are included in messages among the filtered messages;
differentially assigning second weights to messages among the filtered messages according to an order in which there is no spelling error; and
When the traffic of the plurality of messages received at each preset time is less than the preset size, a message having a sum value of the first weight and the second weight equal to or greater than a first value is selected and exposed to the artist's terminal, and the preset time Selecting a message having a sum value greater than or equal to a second value when the traffic of the plurality of messages received each time exceeds a predetermined size, and exposing the message to the terminal of the artist;
including,
How to control exposure of bulk traffic messages.
According to claim 1,
Determining an exposure mode using the traffic of the plurality of messages,
Determining an exposure mode of any one of an overall exposure mode for exposing all of the plurality of messages and a partial exposure mode for exposing some of the plurality of messages based on the number of messages received for each predetermined time unit. ;
including,
How to control exposure of bulk traffic messages.
According to claim 2,
Determining an exposure mode of any one of an overall exposure mode for exposing all of the plurality of messages and a partial exposure mode for exposing some of the plurality of messages based on the number of messages received for each predetermined time unit. Is,
When the message is received less than a first value for each preset time unit, the exposure mode is determined as the overall exposure mode, and when the message is received for each preset time unit equal to or greater than the first value, the exposure mode is selected as a partial exposure mode. determining an exposure mode;
including,
How to control exposure of bulk traffic messages.
According to claim 3,
Determining the exposure mode as a partial exposure mode when the message is received for a first value or more for each predetermined time unit,
When the message is received with a value greater than or equal to the first value and less than the second value, a first exposure mode is determined to expose as many messages as the first number of the plurality of messages, and the message is received with a value equal to or greater than the second value determining a second exposure mode for exposing as many messages as a second number among a plurality of messages;
including,
How to control exposure of bulk traffic messages.
According to claim 1,
Determining an exposure mode using the traffic of the plurality of messages,
recognizing a message uttered by the artist in real time and a message input by the artist in real time;
determining a content type provided by the artist based on a message uttered by the artist in real time and a message input by the artist in real time; and
determining the exposure mode using the content type and the traffic of the plurality of messages;
including,
How to control exposure of bulk traffic messages.
According to claim 1,
The step of selecting a message to be exposed in the artist's terminal and exposing the selected message,
determining a selection mode based on the artist information and real-time situation information; and
Exposing a selected message corresponding to the selection mode on the terminal of the artist;
including,
The selection mode is
A first-come-first-served mode in which messages are selected in the order received in each preset time unit, a random mode in which at least one message is randomly selected from among messages received in each preset time unit, and the content included in the message is analyzed to calculate the relevance, and the relevance is determined by default. Including at least one of the relevance modes for selecting messages that are above the set level,
How to control exposure of bulk traffic messages.
According to claim 6,
Determining a selection mode based on the artist information and real-time situation information includes:
Determining at least one of a first selection mode corresponding to the artist's field, a second selection mode corresponding to a previously selected selection mode by the artist, and a third selection mode corresponding to content progressed in real time by the artist;
including,
Information on the artist,
Including a predetermined field of the artist and a selection mode previously selected by the artist,
The real-time situation information,
Including information about the content that the artist progresses in real time,
How to control exposure of bulk traffic messages.
delete According to claim 1,
Determining the plurality of keyword words,
extracting a plurality of words included in each of a plurality of messages transmitted to the artist at a predetermined time unit, and recognizing a plurality of keyword words appearing a predetermined number of times or more among the plurality of words; and
collecting text related to the artist using a web crawler, and recognizing the plurality of keyword words appearing a predetermined number of times or more in the collected text;
including at least one of
How to control exposure of bulk traffic messages.
According to claim 1,
The step of selecting a message to be exposed in the artist's terminal and exposing the selected message,
Selecting a second message newly transmitted from a terminal that transmitted a first message previously exposed from a terminal of the artist to maintain continuity of conversation; and
Exposing the second message on the terminal of the artist;
including,
How to control exposure of bulk traffic messages.
According to claim 1,
The step of selecting a message to be exposed in the artist's terminal and exposing the selected message,
recognizing a plurality of morphemes included in each of a plurality of messages transmitted to the artist;
classifying messages in which a plurality of morphemes included in each of the plurality of messages overlap with each other by a predetermined number or more into a plurality of similar messages;
selecting a first message that is one of the plurality of similar messages; and
attaching tag information to the first message and exposing it to the terminal of the artist;
including,
The tag information,
Including information on the number of messages classified as the plurality of similar messages,
How to control exposure of bulk traffic messages.
According to claim 1,
The step of selecting a message to be exposed in the artist's terminal and exposing the selected message,
recognizing a message uttered by the artist in real time and a message input by the artist in real time;
determining a content type provided by the artist based on a message uttered by the artist in real time and a message input by the artist in real time; and
selecting at least one message among the plurality of messages using a selection mode corresponding to the content type and exposing the selected message to the terminal of the artist;
including,
How to control exposure of bulk traffic messages.
a memory that stores one or more instructions; and
a processor executing the one or more instructions stored in the memory;
include,
By executing the one or more instructions, the processor:
An apparatus that performs the method of claim 1 .
A computer program stored in a computer-readable non-transitory recording medium coupled to a computer, which is hardware, to perform the method of claim 1.