KR102571415B1 - Method for controlling a marketing system for online direct transaction - Google Patents

Abstract

The present invention is a control method for an online direct transaction marketing system, comprising a user terminal having a display unit displaying a website on which detailed information on a product for sale received from a product supplier is disclosed and a user input unit for user input. to be

Description

Method for controlling a marketing system for online direct transaction}

The present invention relates to a method for controlling an online direct transaction marketing system, and in particular, by connecting a supplier supplying a product and a consumer purchasing the product through an online system and executing a direct transaction of the product, all of the various distribution processes in the intermediate stage are eliminated. It relates to a control method for an online direct marketing system that reasonably provides an appropriate selling price for a product.

In general, with the development of information and communication technology, various electronic commerce methods using an online communication network such as an Internet network have been introduced. In the electronic commerce using the online network, a transaction is performed when a seller registers a product, a buyer searches for a product, selects a desired product, and makes payment. Since the payment is made through a credit card payment institution or an escrow system, when the seller delivers the product and the delivery to the buyer is completed, the payment amount is transferred to the seller's account. Therefore, since the payment is sent to the seller when the delivery is completed while the payment has been made in the system, a safe transaction can be made even if the reliability of either of the seller and the buyer is low. In recent years, distribution and sales servers that register as distribution and sales vendors on the sales system server, recruit members, sell and sell products online managed by the sales system server, and then request a portion of the product sales revenue, are exponentially active. . Most of these online distribution and sales services go through a distribution process of at least 3 to 5 to 6 stages.

Then, looking at the conventional online marketing system as described above with reference to FIG. 1, first, products to be sold on the homepage of the official sales site are registered, the product payment module 70 is managed, and authentication and support functions of registered distributors are performed. A management server 72 that executes, registers the management server 72 as a distributor via the Internet 73, and sells products registered in the management server 72 while interworking with the management server 72, or It is configured to include a plurality of distribution and sales servers 71a to 71n that have a separate distribution and sales site linked with the official sales site and execute member recruitment, sales, and sales for contracted products.

On the other hand, looking at the online sales method of the conventional online marketing system as described above, first, when the product to be sold is set, the management server 72 directly uploads the product to be sold on the homepage of the official sales site, and at the same time, The related information is transmitted to the distribution sales server 71a-n. Then, the online distributors of the plurality of distribution and sales servers 71a-n upload the received sales products to a separate online web page operated by them, set up their own sales marketing and membership recruitment, and sell the products. run At this time, when products are sold through the user terminals 74a-n, the plurality of distribution and sales servers 71a-n interlock with the management server 72 to execute online payment using an online electronic payment method. In addition, the management server 72 and the plurality of distribution and sales servers 71a-n calculate the proceeds from product sales of each distributor at a predetermined point in time, and then settle them according to the contracted profit ratio.

However, the conventional online marketing system as described above can improve the stability of market share and the efficiency of product sales due to profit distribution by managing product sales and profits using distributors. Since it is a distribution structure in which products are sold by people, distributors and sellers do not properly grasp specific information about the product and cannot adequately explain the advantages of the product to consumers, significantly reducing the continuity of product promotion. As the product distribution process to the final consumer goes through as little as 3 steps and as many as 5 to 6 steps, the product price is unnecessarily raised by this distribution and sales structure, resulting in a problem that considerably lowers the price competitiveness of the product. .

Accordingly, the present invention was invented to solve the problems of the prior art as described above, by connecting a supplier supplying a product and a consumer purchasing the product through an online system and executing a direct transaction of the product, thereby various distribution processes in the intermediate stage. Its purpose is to provide a control method of an online direct marketing system that significantly reduces the increase in the final selling price of a product due to a distribution margin by removing all of the above.

Another feature of the present invention is that it can receive specific product information from a supplier supplying the product and provide it directly on the screen of the consumer terminal, so that the excessively biased promotional information that occurs when there is an intermediate distribution seller is completely eliminated. The object of the present invention is to provide a control method for an online direct marketing system that can inform consumers of product excellence in detail.

In order to achieve the above object, the present invention provides a control method for an online direct marketing system, a display unit for displaying a website on which detailed information on sales products received from a product supplier is disclosed, and user input for user input. It is characterized in that it comprises a user terminal provided with the unit.

It includes a server connected to the user terminal and network, wherein the server provides detailed information on the direct transaction product received from the first user terminal of the supplier and a payment platform for the product for which direct transaction is requested by the consumer, and the server is a storage unit. , A communication unit and a control unit, wherein the control unit transmits and displays a purchase approval message to the user terminal when receiving a purchase request for a direct transaction from the user terminal and information on payment completion in the payment platform, wherein the The control unit generates delivery information for delivery of the first product for which direct transaction is determined from the user terminal and transmits the delivery information to a server of a courier company associated with the website, and the control unit generates a delivery information for the first product to be sold from the first user terminal. When receiving detailed information of the second product, the detailed information is identified, and the image and description information of the second product are registered and posted on the product page of the website, and the control unit intervenes with the intermediate distribution seller of the second product. identifies the first distribution price when the second product is sold, and displays promotional information including the price difference between the direct transaction price of the second product and the first distribution price on the product page, and the controller determines the appropriateness of the third product to be sold. Estimated selling price and expected sales volume are calculated, and the appropriate expected selling price of the third product is calculated based on evaluation criteria including the product's manufacturing cost, current price information for similar products of competitors, and expected marketing cost information. The expected sales volume is calculated based on sales volume information according to the price range of similar products similar to the third product. The purchase reliability of the terminal is calculated for the consumer, and the control unit controls to discontinue the direct transaction of the first product when the purchase reliability calculated in the user terminal is less than a predetermined direct transaction reliability score in the first user terminal. The first discount information for the first product may be transmitted to the user terminal that purchases the first product if the reliability is equal to or greater than a pre-set good direct transaction reliability score in the first user terminal.

When calculating the estimated sales volume of the third product, the control unit crawls pages where the similar products are sold in a plurality of preset competitor shopping mall homepages and product price comparison shopping mall sites, and crawls the first page with the largest sales volume among the pages. extracts a first keyword repeated more than a preset number of times among first character information and a second keyword repeated more than a preset number of times from among second character information obtained by crawling a second page having the lowest sales volume among the pages; The expected sales volume of the third product increases according to the ratio matching the first keyword among the character information described in the detailed product information, and the expected sales volume of the third product decreases according to the ratio matching the second keyword. and the control unit derives the expected sales volume of the third product by Equation 1 below,

[Equation 1]

In [Equation 1], SA denotes the expected sales volume of the third product, SA0 denotes the average sales volume of a plurality of competing products expected to compete with the third product, and M1 represents the expected sales volume of the third product. It means price, M0 means the average price of the plurality of competing products, a means the ratio of marketing cost to the manufacturing cost of the third product, k1 is the third product described in the detailed information of the third product. It means the number of times of 1 keyword, k2 means the number of times of the second keyword described in the detailed information of the third product, and the control unit derives the appropriate estimated selling price of the third product by Equation 2 below. and

[Equation 2]

In Equation 2, V denotes an appropriate expected selling price of the third product, V1 is the manufacturing cost of the third product, V2 is the marketing cost of the third product, and V3 is the plurality of the third product. Means the average profit of competing products, b means the brand value of the third product, n means the number of companies that make the plurality of competing products, and k1 is described in the detailed information of the third product. It means the number of times of the first keyword, and k2 is characterized in that it means the number of times of the second keyword described in the detailed information of the third product.

According to the present invention as described above, by connecting a supplier supplying a product and a consumer purchasing the product through an online system and executing a direct transaction of the product, all of the various distribution processes in the intermediate stage are eliminated, and the product supplier's product is delivered directly to the consumer. Since it can be provided to the customer, it is possible to significantly reduce the increase in the final selling price of the product due to the distribution margin, thereby significantly improving the price competitiveness of the product.

Furthermore, according to the present invention as described above, it is possible to receive specific product information from a supplier and directly provide promotional information or advertisement information on the screen of a consumer terminal in various ways including video or animation. Since excessively biased promotional information that occurs when there is a distributor is completely excluded, product consumers can be informed of the excellence of the product in detail, thereby maximizing the continuity of product promotion.

1 is a diagram showing an explanatory diagram explaining a conventional online marketing system.
2 is a diagram showing a schematic configuration of an online direct transaction marketing system according to an embodiment of the present invention.
3 is a diagram showing a specific configuration of an online direct transaction marketing system according to an embodiment of the present invention.
4 is a flowchart illustrating the operation of an online direct transaction marketing system according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the drawings, the same reference numerals or symbols refer to components performing substantially the same function, and the size of each component in the drawings may be exaggerated for clarity and convenience of description. However, the technical idea of the present invention and its core configuration and operation are not limited to the configurations or operations described in the following embodiments. In describing the present invention, if it is determined that a detailed description of a known technology or configuration related to the present invention may unnecessarily obscure the subject matter of the present invention, the detailed description will be omitted.

In the embodiments of the present invention, terms including ordinal numbers, such as first and second, are used only for the purpose of distinguishing one component from another, and expressions in the singular number are plural unless the context clearly indicates otherwise. contains an expression of In addition, in the embodiments of the present invention, terms such as 'comprise', 'include', and 'have' refer to one or more other features, numbers, steps, operations, elements, parts, or combinations thereof. Or it should be understood as not precluding the possibility of addition. In addition, in an embodiment of the present invention, a 'module' or 'unit' performs at least one function or operation, may be implemented as hardware or software, or may be implemented as a combination of hardware and software, and is integrated into at least one module. and can be implemented with at least one processor. Also, in an embodiment of the present invention, at least one of a plurality of elements refers to not only all of the plurality of elements, but also each one or all combinations of the plurality of elements excluding the rest. In addition, "configured (or configured) to" may be, depending on the situation, for example, "suitable for," "having the capacity to," "~ Used interchangeably with “designed to,” “adapted to,” “made to,” or “capable of.” "Configured (or set) to" may not necessarily mean only "specifically designed to" hardware. Instead, in some contexts, the phrase "device configured to" may mean that the device is "capable of" in conjunction with other devices or components. For example, the phrase "a processor configured (or configured) to perform A, B, and C" may include a dedicated processor (eg, embedded processor) to perform the operation, or by executing one or more software programs stored in a memory device. , may mean a general-purpose processor (eg, CPU or application processor) capable of performing corresponding operations.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings. This is to explain in detail to the extent that those skilled in the art can easily practice the invention, and thus, the technical spirit and scope of the present invention are not limited. .

Figure 2 is a diagram showing a schematic configuration of an online direct transaction marketing system according to an embodiment of the present invention, Figure 3 is a diagram showing a specific configuration of the online direct transaction marketing system according to an embodiment of the present invention, Figure 4 is a diagram showing a flow chart in which the online direct transaction marketing system according to an embodiment of the present invention operates.

2 to 4, the direct online product marketing system according to an embodiment of the present invention includes a user terminal 100 displaying a website on which detailed information on a product for sale received from a product supplier is disclosed, and a network therefor. It may include the server 200 connected to the enemy.

The product supplier according to the present invention may include all people and companies that provide products to be sold through direct transactions. For example, if an individual seller produces and sells handmade accessories, the seller Photos, detailed descriptions, price information, etc. are provided to the system through the supplier's user terminal 100, and such information is published on the website of the online direct marketing system, and consumers can easily access and directly access information about the product. be able to purchase

As another example, a product supplier may be a toy manufacturing company, and the supplier may sell directly to consumers online by providing information such as pictures, features, and pricing of the latest toy, in which case the company may sell the toy. Additional information such as stock quantity, delivery area, delivery time, etc. can be provided together to increase transaction transparency and efficiency. That is, product suppliers may exist in various forms such as individuals or companies, and refer to entities that conduct direct transactions with consumers by providing information on products they want to sell.

The user terminal 100 according to an embodiment of the present invention includes, for example, a personal computer, a handheld or laptop device, a mobile device (mobile phone, PDA, media player, etc.), a multiprocessor system, a consumer electronic device, a mini computer, a main Including a frame computer, distributed computing including any of the above-mentioned systems or devices, and an edge computing environment that processes data at the edge where data is generated rather than at a central server, and the configuration is limited to that described. it is not going to be

The user terminal 100 may include at least one processor and memory. Here, the processor may include, for example, a central processing unit (CPU), a graphic processing unit (GPU), a microprocessor, an application specific integrated circuit (ASIC), a field programmable gate array (FPGA), and the like, and a plurality of can have a core.

The memory may be volatile memory (eg, RAM, etc.), non-volatile memory (eg, ROM, flash memory, etc.), or a combination thereof. In addition, the user terminal 100 may include additional storage. Storage includes, but is not limited to, magnetic storage, optical storage, and the like. The storage may store computer readable instructions for implementing one or more embodiments disclosed herein, and may also store other computer readable instructions for implementing an operating system, application programs, and the like. Computer readable instructions stored in storage may be loaded into memory for execution by a processor.

In addition, the user terminal 100 may include a user input unit 110 and an output device. The user input unit may include, for example, a keyboard, mouse, pen, voice input device, touch input device, infrared camera, video input device, or any other input device. Also, an output device may include, for example, one or more displays, speakers, printers, or any other output device or the like. Also, the computing device may use an input device or an output device provided in another computing device as a user input unit or output device. Additionally, the computing device may include a communication module that enables the computing device to communicate with other devices. Here, the communication module may include a modem, network interface card (NIC), integrated network interface, radio frequency transmitter/receiver, infrared port, USB connection, or other interface for connecting the computing device to other computing devices. The communication module may include a wired connection or a wireless connection.

Each component of the user terminal 100 may be connected by various interconnections such as a bus (eg, peripheral component interconnection (PCI), USB, firmware (IEEE 1394), optical bus structure, etc.), They may be interconnected by networks. Terms such as "component" and "system" as used herein generally refer to a computer-related entity that is hardware, a combination of hardware and software, software, or software in execution.

The user terminal 100 according to an embodiment of the present invention may include the display unit 120, and the display unit 120 is not limited to a display implementation method, for example, liquid crystal (Liquid Crystal), plasma ( Plasma), Light-Emitting Diode, Organic Light-Emitting Diode, Surface-Conduction Electron-Emitter, Carbon Nano-Tube, Nano-Crystal Crystal) may be implemented in various display methods. The display unit 120, in the case of a liquid crystal type, includes a liquid crystal display panel, a backlight unit supplying light to the liquid crystal display panel, and a panel driving unit driving the liquid crystal display panel. Meanwhile, the display unit 120 may be implemented as an OLED panel, which is a self-emitting device, without a backlight unit.

On the other hand, artificial intelligence according to the present invention means a model that has the ability to learn and predict complex patterns, respectively, and these artificial intelligence models improve performance through learning from big data sets, and can recognize images, natural language, voice, etc. It means that it is used in various fields.

In addition, artificial intelligence according to an embodiment of the present invention learns these algorithms when the operation of the present invention is performed, and makes the big data and machine learning-based artificial intelligence system operate through backtracking according to the learned algorithm. machine learning-based artificial intelligence algorithms such as GMM (Gaussian Mixture Model), SVM (Support Vector Machine), CNN (Convolutional Neural Network), GAN (Generative Adversarial Network), RNN (Recurrent Neural Network), AE (Autoencoder) ), etc., can be composed of deep learning-based artificial intelligence algorithms.

The server 200 according to an embodiment of the present invention may include a communication unit 210, a storage unit 220, and a control unit 230.

The communication unit 210 according to an embodiment of the present invention may communicate with the user terminal 100 or another external electronic device in a wired or wireless communication method. Therefore, in addition to a connector including a connector or a terminal for wired connection, various other communication methods may be implemented. For example, it may be configured to perform at least one communication among Wi-Fi, Bluetooth, Zigbee, infrared communication, Radio Control, UWM (Ultra-Wide Band), Wireless USB, and NFC (Near Field Communication). The communication unit 210 may include communication modules such as Bluetooth Low Energy (BLE), Serial Port Profile (SPP), Wi-Fi Direct, infrared communication, Zigbee, and Near Field Communication (NFC). In addition, the communication unit 210 may be implemented in the form of a device, S/W module, circuit, chip, or the like.

The communication unit 210 according to an embodiment of the present invention may include the above various communication modules, and may include an IoT communication module having an IoT network for each carrier, and the IoT communication module may include a separate communication unit 210. It can mean all IoT communication networks that enable services based on various platforms by connecting a plurality of objects with a network. If such an IoT communication module is used, a smoother communication network can be provided within a set area.

The storage unit 220 according to an embodiment of the present invention may receive information from the user terminal 100 through the communication unit 210 or receive information from an external search platform and store it, and may store the information in the control unit 230. Text information and image information included in a plurality of web pages received by the user may be received and stored. The storage unit 220 may store various data according to processing and control of the control unit 230 to be described later. The storage unit 220 is accessed by the control unit 230 to read, record, modify, delete, or update data. The storage unit 220 includes a flash-memory, a hard-disc drive, and a solid-state drive (SSD) to preserve data regardless of whether or not system power is supplied to the server 200. ) and the like. In addition, the storage unit 220 may include a volatile memory such as a buffer or RAM for temporarily loading data processed by the control unit 230 .

The control unit 230 according to an embodiment of the present invention may perform control for the operation of various elements of the server 200 . The control unit 230 executes a control program (or instruction) for performing such a control operation, an inactive memory in which the control program is installed, a volatile memory in which at least a part of the installed control program is loaded, and the loaded control program It may include at least one processor or CPU (Central Processing Unit). In addition, such a control program may be stored in other external electronic devices as well as the server 200 .

The control program may include program(s) implemented in the form of at least one of BIOS, device driver, operating system, firmware, platform, and application program (application). As an embodiment, the application program is pre-installed or stored in the server 200 at the time of manufacturing the server 200, or receives data of the application program from the outside at the time of later use, and based on the received data, the server ( 200) can be installed. Data of the application program may be downloaded from an external server 200 such as an application market to the server 200 of the document production platform, but is not limited thereto. Meanwhile, the controller 230 may be implemented in the form of a device, S/W module, circuit, chip, or the like, or a combination thereof.

The control unit 230 according to an embodiment of the present invention connects a plurality of search engines, and when searching for user input for any one of the plurality of search engines, a plurality of contents displayed on the web is displayed on an external platform or server 200. ) can serve to collect information by crawling them through APIs from . Crawling in the present invention is implemented so that information can be collected by repeating the process of finding the website address of each of a plurality of search engines without using the API, and searching the URL of the website address in addition to using the API. All means may be included. In addition, external platforms refer to using APIs provided by a plurality of search engines themselves, and for example, APIs in external platforms may include Google, Naver, Daum, Yahoo, and the like.

Referring briefly to a flow chart in which a direct transaction proceeds according to an embodiment of the present invention with reference to FIG. 4, the direct transaction involves a supplier registering a product on a website and starting selling the product (S101), the consumer price of the product and In the case of an intermediary distributor's intervention, the consumer's distribution price is compared to promote the fact that it is advantageous to purchase the current product through direct transaction (S102), the product selected by the consumer is delivered to the supplier's user terminal, and the direct transaction of the product is carried out. By executing the e-commerce procedure for sales (S103), direct transactions between consumers and suppliers are performed without intermediate distributors. Hereinafter, it will be described in more detail that a direct transaction is made through the operation of the server 200 according to an embodiment of the present invention.

The server according to an embodiment of the present invention provides detailed information on the direct transaction product received from the first user terminal of the supplier and a payment platform for the direct transaction product requested by the consumer.

The payment platform according to the present invention provides a payment method for the purchase of direct transaction products, supports various payment methods such as credit card, debit card, transfer, PayPal, and cryptocurrency, and the payment platform safely handles customer payment information and stored, so that consumers can purchase products in a reliable transaction environment.

In addition, the payment platform according to the present invention supports real-time payment processing, and when the payment is successfully processed, the corresponding information is transmitted to the user terminal to inform the purchase completion, through which the consumer can check the payment status in real time and check the transaction status. can be identified immediately. On the other hand, the server can track and record all stages of direct transactions so that transactions between suppliers and consumers can be made smoothly. This function allows the server to increase the efficiency of direct transactions and quickly solve problems that may arise during the transaction can help you do that.

The controller 230 according to an embodiment of the present invention receives a purchase request for a direct transaction from the user terminal 100 and information on payment completion in the payment platform, and the received information indicates the progress of the transaction in real time. can be used to identify and manage On the other hand, when the purchase request is received, the controller 230 notifies the supplier, and the supplier can respond to it or proceed to the next step, for example, payment confirmation. Meanwhile, when the payment is completed, the control unit 230 receives the corresponding information, transmits it to the user terminal 100, and displays a purchase approval message. This message notifies the consumer that the payment has been successfully completed and that the direct transaction can continue.

For example, when a consumer requests purchase of a specific product through a smartphone and completes payment, the controller 230 receives this information, generates a purchase approval message, and transmits the message to the consumer's smartphone, and the message is sent to the smartphone. is displayed right on the screen, so consumers know immediately that their request has been successfully processed.

The control unit 230 according to the present invention generates delivery information for delivery of the first product for which direct transaction is determined from the user terminal 100, transmits the delivery information to the server of the courier company associated with the website, and transmits the delivery information from the first user terminal. When detailed information on the second product to be sold is received, the detailed information can be identified, and the image and description information of the second product can be registered and posted on the product page of the website.

Describing this in more detail, the control unit 230 according to the present invention may generate delivery information for delivery of the first product for which direct transaction is determined from the user terminal 100 . The delivery information may include the origin, destination, estimated delivery time, etc. of products subject to direct transaction. The delivery information generated in this way is transmitted to the server of the courier company associated with the website, and through this, real-time delivery status of the first product can be tracked and managed.

In addition, the controller 230 receives detailed information of a second product to be sold from the first user terminal, and at this time, the detailed information may include a picture, name, price, detailed description, and the like of the second product. The controller 230 identifies detailed information, registers and posts the image and description information of the second product on the product page of the website, and through this, the consumer can obtain detailed information about the second product through the website. .

The controller 230 according to an embodiment of the present invention may identify the first distribution price when an intermediate distribution seller of the second product intervenes. Through this, the price difference between the direct transaction price of the second product and the first distribution price is calculated, and this information can be used as part of promotional information. That is, the promotional information is displayed on the product page of the website, so that consumers can clearly recognize the potential benefits obtained by directly trading the product.

The control unit 230 according to an embodiment of the present invention determines the appropriate estimated selling price of the third product to be sold based on evaluation criteria items including the manufacturing cost of the product, current price information for similar products of competitors, and expected marketing cost information. The expected sales volume is calculated based on the sales volume information according to the price range of the product similar to the third product.

For example, if the price when the second product is sold through an intermediate distribution seller is 1 million won and the direct transaction price is 800,000 won, the controller 230 calculates this price difference and displays it on the product page, and on the other hand, sells the product. If the manufacturing cost of the planned third product is 500,000 won, the price of a competitor's similar product is 700,000 won, and the marketing cost is 100,000 won, the controller 230 calculates an appropriate expected selling price based on this information. That is, the total amount of 500,000 won (manufacturing cost) + 100,000 won (marketing cost) + 50,000 won (sales revenue) = 650,000 won is calculated. However, this price does not reflect the price of competitors' products and considers other factors such as market conditions, demand and supply, and the popularity of the product within a particular market to set a reasonable price for the product. It can be reclaimed. In other words, if it is determined that a similar product of a competitor company has a high brand value in the market, affecting sales volume and price, the price will be calculated as 630,000 won, which is lower than the expected selling price, for the competitiveness of the third product. can The estimated selling price calculated in this way is transmitted to the user terminal 100 again to provide information to the consumer, through which the consumer obtains more accurate price information for the product.

On the other hand, the control unit 230 also analyzes and scores evaluations of other suppliers on the user terminal 100 of the consumer who has requested direct purchase of the product in real time. The score calculated in this way is used as purchase reliability of the user terminal 100 for consumers, and such real-time analysis may be performed based on various information such as feedback from suppliers, previous transaction history, and user behavior analysis.

More specifically, the purchase reliability score may be first calculated based on the user's past transaction history. The number of previously successfully completed transactions by the user, the existence and outcome of any disputes that occurred during the transaction, and the feedback received from the supplier after the transaction all affect this score. The more transactions, and the more dispute-free or well-resolved transactions, the higher the purchase reliability score. Conversely, the more disputes or negative feedback from suppliers, the lower the purchase reliability score.

In addition, the user's behavioral pattern can also be reflected in calculating the purchase reliability score. Information such as which product the user searches for, how long the user searches for information on which product, and which product the user attempts to trade with can be reflected. It reflects the purchase intention and reliability of the product. For example, when a user consistently searches for a product of a certain category and successfully completes a transaction, this indicates that the user has high interest and reliability in the corresponding category. This information may be analyzed by the controller 230, and the result may be reflected in the purchase reliability score.

The purchase reliability calculated as described above plays an important role in evaluating and guaranteeing the safety of direct transaction, and the control unit 230 stops the direct transaction of the first product when the purchase reliability is less than the direct transaction reliability score preset in the first user terminal. Conversely, if the purchase reliability is equal to or greater than the excellent direct transaction reliability score preset in the first user terminal, the first discount information for the first product may be transmitted to the user terminal purchasing the first product.

That is, the control unit 230 according to the present invention can accurately evaluate the reliability of each user, score them and manage them, thereby increasing the safety of the direct transaction environment and providing rewards to trusted users, thereby contributing to direct transaction marketing. efficiency can be increased.

For example, if the consumer's purchase reliability score is 70 points and the direct transaction reliability score set in the first user terminal (product supplier's terminal) is set to 80 points, in this case, the controller 230 controls to stop the direct transaction. This is because the consumer's reliability score is lower than the set direct transaction reliability score. These measures help product suppliers to be protected from inappropriate trade practices by consumers.

On the other hand, when the purchase reliability score of other consumers is 90 points and the excellent direct transaction reliability score set in the first user terminal is 85 points, the controller 230 provides discount information on the first product to this consumer. This works in such a way that the consumer has a good trust score, thus rewarding such good transaction behavior.

That is, the system according to the present invention makes direct transactions between users more secure, and at the same time provides rewards to reliable users, thereby promoting the efficiency and activation of online direct transaction marketing.

On the other hand, the control unit 230 according to the present invention crawls pages where similar products are sold in a plurality of preset competitor shopping mall homepages and product price comparison shopping mall sites when calculating the expected sales volume of the third product, and among the pages, the sales volume is the highest. A first keyword repeated more than a preset number of times among the first character information crawled on the first page and a second keyword repeated more than a preset number of times among the second character information crawled on the second page with the lowest sales among the pages are extracted. The expected sales volume of the third product is increased according to the ratio matching the first keyword among the character information described in the detailed information of the second product on the product page of the second product, and the ratio matching the second keyword Accordingly, the expected sales volume of the third product may be controlled to be lowered.

The control unit 230 according to the present invention can collect and analyze various information in the process of calculating the expected sales amount, and also crawls the pages of major competitors' shopping malls and product price comparison shopping mall sites to obtain sales information of similar products. Collects, extracts a first keyword repeated in the first page with the largest amount of sales, and extracts a second keyword repeated in the second page with the smallest amount of sales. These keywords can be used as important variables in calculating the expected sales volume of a product.

In other words, the higher the ratio of the detailed information of the third product that matches the first keyword and the higher the expected sales volume of the third product, the more predictable it can be. This indicates that the first keyword has a positive effect on the sales volume of the product. because it becomes On the other hand, the higher the percentage matching the second keyword among the detailed information of the third product, the lower the expected sales volume of the third product, the more predictable it is. Because.

For example, if 'high resolution' and 'waterproof function' were extracted as the first keyword, and 'heavy weight' and 'high price' were extracted as the second keyword, 'high resolution' was added to the detailed information of the third product. If ', 'waterproof function' are included a lot, and 'heavy weight' and 'high price' are included, the expected sales volume of this product is expected to be quite high, and through keyword analysis, the control unit 230 can calculate the expected sales volume of a product by analyzing detailed product information and market trends. Through this, it can provide an optimal product information configuration to sellers and provide a system for buyers to quickly find the products they want the most. there is.

As another embodiment according to the present invention, the controller 230 may perform crawling for a product category called 'smartphone' in competitor shopping malls and product price comparison sites. At this time, if '5G support', 'high-definition camera', and 'long battery life' are extracted as repeated keywords on the page with the highest sales volume, it is classified as the first keyword, and 'heavy weight' on the page with the lowest sales volume. If keywords such as 'shortened battery life' and 'low quality camera' are repeatedly extracted, they are classified as a second keyword.

Thereafter, the controller 230 uses this information to calculate the estimated sales volume of the third product, the 'Model A smartphone'. If the first keyword such as ' appears a lot, the expected sales volume of the third product is expected to be higher than the average sales volume, while the second keywords such as 'heavy weight', 'shortened battery life', and 'low quality camera' If appears a lot, it can be expected that the expected sales volume will be lower than the average sales volume.

As such, the control unit 230 according to the present invention can predict the expected sales volume of the product by analyzing the market demand based on the detailed information of the product, and through this, provides the seller with the optimal product information configuration and provides the buyer with the most desired product. We can provide a system that can quickly find it.

Meanwhile, the control unit 230 according to an embodiment of the present invention may derive through Equation 1 to which various variables are applied in order to more quickly predict the expected sales volume of the third product.

[Equation 1]

In Equation 1, SA means the expected sales volume of the third product, SA0 means the average sales volume of a plurality of competing products that are expected to compete with the third product, M1 means the price of the third product, M0 means the average price of a plurality of competing products, a means the ratio of marketing cost to the manufacturing cost of the third product, k1 means the number of times of the first keyword described in the detailed information of the third product, and k2 Means the number of times of the second keyword described in the detailed information of the third product.

In order to easily predict the expected sales volume of the third product, which has not yet been sold in Equation 1, based on the average sales volume of a plurality of competing products, price, marketing ratio, primary keyword and By substituting the second keyword, the expected sales volume can be derived more easily.

Meanwhile, the control unit 230 according to an embodiment of the present invention may derive the expected selling price of the third product through Equation 2 to which various variables are applied in order to predict more quickly.

[Equation 2]

In Equation 2, V means the expected selling price, V1 is the manufacturing cost of the third product, V2 is the marketing cost of the third product, and V3 is the average profit of a plurality of competing products for the third product, b means the brand value of the third product, n means the number of companies making multiple competing products, k1 means the number of times the first keyword is listed in the detailed information of the third product, and k2 means the number of times the third This means the number of times of the second keyword described in product detailed information. On the other hand, the expected selling price, manufacturing cost, marketing cost, and average profit can be determined on the premise of one product.

In order to easily predict the appropriate estimated selling price of the third product, which is not yet on sale in Equation 2, based on the average profit of a plurality of competing products, marketing cost, manufacturing cost, Estimated sales volume can be derived more easily by substituting the average net profit of competitive products, brand value, primary and secondary keywords.

By doing this, the system according to the present invention guarantees the safety of direct transaction, and also provides rewards to users with excellent reliability, thereby further activating direct transaction marketing.

Although various embodiments of the present invention have been shown and described above, the present invention is not limited to the specific embodiments described above, and the above-described embodiments go beyond the scope of the present invention claimed in the appended claims. Without this, various modifications can be carried out by those skilled in the art to which the present invention pertains, and these modified embodiments should not be understood separately from the technical spirit or scope of the present invention. Therefore, the technical scope of the present invention should be defined only by the appended claims.

100: user terminal
200: server
210: communication department
220: storage unit
230: control unit

Claims (3)

In the control method of the online direct marketing system,
It includes a user terminal having a display unit displaying a website where detailed information on sales products received from a product supplier is disclosed and a user input unit for user input,
Including a server networked with the user terminal,
The server provides detailed information on direct transaction products received from the supplier's first user terminal and a payment platform for products requested for direct transaction by consumers,
The server includes a storage unit, a communication unit and a control unit,
When receiving a purchase request for a direct transaction from the user terminal and information on payment completion in the payment platform, the control unit transmits and displays a purchase approval message to the user terminal,
The control unit generates delivery information for delivery of the first product for which direct transaction is determined from the user terminal and transmits the delivery information to a server of a courier company associated with the website,
When receiving detailed information of a second product to be sold from the first user terminal, the control unit identifies the detailed information and registers and posts an image and description information of the second product on a product page of the website,
The control unit identifies a first distribution price when an intermediary distribution seller of the second product intervenes, and puts promotional information including a price difference between the direct transaction price of the second product and the first distribution price on the product page. display,
The control unit calculates an appropriate expected selling price and expected sales volume of the third product to be sold,
The appropriate expected selling price of the third product is calculated based on evaluation criteria items including the product's manufacturing cost, current price information for similar products of competitors, and estimated marketing cost information, and the expected sales volume is similar to that of the third product. It is calculated based on the sales volume information according to the price range of the product,
The control unit analyzes and scores evaluations of other suppliers for the user terminal of the consumer who has requested direct purchase of the product in real time to calculate the purchase reliability of the user terminal for the consumer,
The control unit controls to discontinue the direct transaction of the first product when the purchase reliability calculated in the user terminal is less than the direct transaction reliability score preset in the first user terminal, and the purchase reliability is superior to that preset in the first user terminal. If the direct transaction reliability score is greater than or equal to, transmits first discount information for the first product to the user terminal that purchases the first product;
When calculating the estimated sales volume of the third product, the control unit crawls pages where the similar product is sold in a plurality of preset competitor shopping mall homepages and product price comparison shopping mall sites,
Among the pages, the first keyword repeated more than a preset number of first character information crawled the first page with the highest sales volume and the second character information crawled the second page with the lowest sales volume among the pages more than a preset number of times Extracting a repeated second keyword,
The expected sales volume of the third product is increased according to the ratio matching the first keyword among the character information described in the detailed information of the third product, and the expected sales volume of the third product is increased according to the ratio matching the second keyword. reduce sales volume,
The control unit derives the expected sales volume of the third product by Equation 1 below,

[Equation 1]
In [Equation 1], SA denotes the expected sales volume of the third product, SA0 denotes the average sales volume of a plurality of competing products expected to compete with the third product, and M1 represents the expected sales volume of the third product. It means price, M0 means the average price of the plurality of competing products, a means the ratio of marketing cost to the manufacturing cost of the third product, k1 is the third product described in the detailed information of the third product. It means the number of times of 1 keyword, k2 means the number of times of the second keyword described in the detailed information of the third product,
The control unit derives an appropriate expected selling price of the third product by Equation 2 below,

[Equation 2]
In Equation 2, V denotes an appropriate expected selling price of the third product, V1 is the manufacturing cost of the third product, V2 is the marketing cost of the third product, and V3 is the plurality of the third product. Means the average profit of competing products, b means the brand value of the third product, n means the number of companies that make the plurality of competing products, and k1 is described in the detailed information of the third product. It means the number of times of the first keyword, k2 means the number of times of the second keyword described in the detailed information of the third product,
Wherein bk denotes a brand value of the first product of each of the n companies. delete delete