KR102551906B1 - Valuation system using company information data - Google Patents

Abstract

The present invention relates to a company evaluation system using company information, which calculates a company's value by using the company's financial information and reliability information representing reputation or reputation, so that it can be used as information such as investment. A financial information acquisition unit for collecting financial information of; an element extractor for extracting factors for evaluating the target company's operating profit, corporate safety, and stock price from the financial information acquired from the financial information acquirer; an element analyzer for generating a chart showing numerical fluctuations of the extracted elements over a period of time, assigning evaluation values according to the numerical values, and calculating operating profit, corporate safety, and stock price evaluation rate; A reliability evaluation unit that quantifies the reputation of consumers on the Internet for the target company and calculates the company's reputation index; And it is configured to include a corporate value calculation unit that calculates a corporate value by quantifying the corporate value of each company by integrating and summing the operating profit, corporate safety, and stock price evaluation rate, and adding or subtracting the reputation index. According to the present invention, the value of the company is evaluated through not only traditional sales and financial status, but also the consumer's response to the company and the corporate reputation on the Internet calculated from the evaluation thereof, so that the company's investment, loan, etc. It has the effect of providing accurate judgment data on the work of

Description

Company evaluation system using company information { Valuation system using company information data }

The present invention relates to a system for evaluating the value of a company, and more specifically, to a company that calculates the value of a company by using the company's financial information and reliability information representing reputation or reputation, etc., so that it can be used as information such as investment. The invention relates to a company evaluation system using information.

It is important for financial guarantee institutions, investment institutions, or institutions executing policy funds to objectively evaluate and identify the growth potential of business partners when making loans and investments.

In general, information about a company's financial status, sales activities, and profit generation are all recorded in financial statements. Therefore, the financial structure is identified through the financial statements, and a distinction is made between insolvent companies and excellent companies worthy of investment. However, since accounting knowledge is required to understand financial statements, recently a technology has been developed to calculate corporate value using various elements of financial statements and utilize them for investment and loans.

For example, Korean Patent Publication No. 10-2016-0038147 discloses a technology for evaluating the value of a company based on its financial status using financial statement information.

However, in recent years, with the development of electronic communication and the expansion of the Internet, the value of a company does not depend only on its financial status, but the tendency to be evaluated according to the consumer's response to the company and its credibility has deepened.

That is, although the value of a company is greatly influenced by favorable reviews or bad reviews on the Internet, in the prior art, there is a problem in that the consumer reputation of such a company on the Internet cannot be used to evaluate the corporate value.

(001) Republic of Korea Patent Publication No. 10-2016-0038147

The present invention was made to solve the conventional problems as described above, and the present invention is a business value that can evaluate the value of a company, including not only traditional sales and financial status, but also consumer's response to the company and its reputation. It is intended to provide an evaluation system.

According to a feature of the present invention for achieving the above object, the present invention includes a financial information acquisition unit for collecting financial information of a target company; an element extraction unit for extracting factors for evaluating operating profit, corporate safety, and stock price of the target company from the financial information acquired from the financial information acquisition unit; an element analyzer for generating a chart showing numerical fluctuations of the extracted elements over a period of time, assigning evaluation values according to the numerical values, and calculating operating profit, corporate safety, and stock price evaluation rate; A reliability evaluation unit that quantifies the reputation of consumers on the Internet for the target company and calculates the company's reputation index; And it is configured to include a corporate value calculation unit that calculates a corporate value by digitizing the corporate value of each company by integrating and summing the operating profit, corporate safety, and stock price evaluation rate, and adding or subtracting the reputation index.

At this time, the factors include stock price, net profit, sales index, profit rate, and non-operating profit/loss ratio for calculating the operating profit; Debt ratio, current ratio, debt ratio, debt ratio, interest coverage ratio, financial cost for calculating the corporate safety level; And it may be configured to include a price-to-earnings multiple (PER) and a price-to-cash flow multiple (PCR) for calculating the stock valuation rate.

And the corporate value calculation unit extracts factors for evaluating the operating profit, corporate safety and stock price of each company from the financial information; After graphing the numerical fluctuations for each period of the extracted factors, assigning an evaluation value according to the numerical value, calculating an operating profit evaluation value, an enterprise safety evaluation value, and a stock price evaluation value; After summing up the operating profit evaluation value, the company safety evaluation value, and the stock price evaluation value, the reputation index may be added or subtracted to calculate a corporate value obtained by quantifying the corporate value of the company.

In addition, the reliability evaluation unit may include a crawling engine for each company configured to include an automated algorithm for collecting web page information about a corresponding company on the Internet; A collection data analysis module that analyzes the web page information collected by the crawling engine for each company to calculate awareness and favorability of the corresponding company; And the collected data analysis module is configured to include a keyword DB in which positive keywords and negative keywords are separately stored in order to calculate the favorable impression of the corresponding company; A reputation index can be calculated by evaluating a company's social image.

And the reliability evaluation unit calculates the amount of web page information about the corresponding company collected by the crawling engine for each company to determine the awareness of the corresponding company; By extracting the comments included in the corresponding web page, a favorable feeling for the corresponding comment may be calculated.

In addition, the liking is calculated by comparing the number of words that match the positive keywords included in the keyword DB and the number of words that match the negative keywords among the words included in the corresponding comments, and classifying the corresponding comments into positive comments and negative comments. Classify and classify; It may be calculated by comparing the number of positive comments and negative comments among all comments.

Also, the reputation index may be calculated by integrating the calculated recognition (P) and favorability (L).

As discussed above, the following effects can be expected in the company growth prediction system using unstructured company data according to the present invention.

That is, in the present invention, in addition to traditional sales and financial status, the value of the company is evaluated through the corporate reputation on the Internet, which is calculated from the consumer's response to the company and its evaluation, so that accurate information about the company's investment, loan, etc. It has the effect of providing judgment data.

1 is a flow chart showing an example of a company evaluation method according to the prior art;
Figure 2 is an exemplary view showing an example of financial information used for corporate value evaluation.
3 is a block diagram showing the configuration of a company evaluation system according to the present invention;
4 is a block diagram showing the configuration of a reliability evaluation unit constituting a company evaluation system according to the present invention;
5 is an exemplary view showing an example of an example of a driving algorithm of a crawl engine for each company constituting a reliability evaluation unit according to the present invention.

Hereinafter, a system for providing enterprise value evaluation information according to a specific embodiment of the present invention will be described with reference to the accompanying drawings.

Prior to the description, first, the effects, features, and methods of achieving the present invention are clarified in the embodiments described later in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, and only the present embodiments make the disclosure of the present invention complete, and common knowledge in the art to which the present invention belongs It is provided to fully inform the holder of the scope of the invention, and the present invention is only defined by the scope of the claims.

In describing the embodiments of the present invention, if it is determined that a detailed description of a known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description will be omitted, and the terms described later will be used in the embodiments of the present invention. These terms are defined in consideration of the function of and may vary depending on the user's or operator's intention or custom. Therefore, the definition should be made based on the contents throughout this specification.

Combinations of each block of the accompanying block diagram and each step of the flowchart may be performed by computer program instructions (execution engine), and these computer program instructions are executed by a processor of a general-purpose computer, special-purpose computer, or other programmable data processing equipment. Since it can be mounted, the instructions executed through the processor of a computer or other programmable data processing equipment create means for performing the functions described in each block of the block diagram or each step of the flowchart.

These computer program instructions may also be stored in a computer usable or computer readable memory that can be directed to a computer or other programmable data processing equipment to implement functionality in a particular way, such that the computer usable or computer readable memory The instructions stored in are also capable of producing an article of manufacture containing instruction means for performing the functions described in each block of the block diagram or each step of the flow chart.

And since the computer program instructions can also be loaded on a computer or other programmable data processing equipment, a series of operational steps are performed on the computer or other programmable data processing equipment to create a computer-executed process to create a computer or other programmable data processing equipment. It is also possible that the instructions performing the data processing equipment provide steps for executing the functions described in each block of the block diagram and each step of the flow chart.

In addition, each block or each step may represent a module, segment, or portion of code that includes one or more executable instructions for executing specified logical functions, and in some alternative embodiments may refer to blocks or steps. It is also possible that functions occur out of order.

That is, the two shown blocks or steps may in fact be performed substantially simultaneously, and the blocks or steps may also be performed in the reverse order of their corresponding functions, if necessary.

Hereinafter, the company evaluation system according to the present invention as described above will be described in detail with reference to the accompanying drawings.

2 is an exemplary diagram showing an example of financial information used for corporate value evaluation, FIG. 3 is a block diagram showing the configuration of a corporate evaluation system according to the present invention, and FIG. 4 is a corporate evaluation system according to the present invention. It is a block diagram showing the configuration of the reliability evaluation unit, and FIG. 5 is an exemplary diagram showing an example of a drive algorithm of a crawl engine for each company constituting the reliability evaluation unit according to the present invention.

First, as shown in FIG. 3, the company evaluation system 100 according to the present invention includes a financial information acquisition unit 110, a factor extraction unit 120, a factor analysis unit 130, and a reliability evaluation unit 140. and a corporate value calculator 150.

The financial information acquisition unit 110, the factor extraction unit 120, and the factor analysis unit 130 are for performing traditional/quantitative corporate evaluation that evaluates the value of a company from financial information of the company. A method for evaluating the value is described in detail in Korean Patent Publication No. 10-2016-0038147, which is a prior art. Therefore, technical configurations omitted in this specification in relation to quantitative corporate evaluation such as financial statements refer to the above prior art.

First, the financial information acquisition unit 110 is for collecting necessary financial information in evaluating the value of a company. For example, financial information includes stock price, net profit, sales, profit margin, total liabilities, debt, finance charges, retained earnings, quick assets, and dividends per share. Since the Financial Supervisory Service's electronic disclosure system discloses financial statements of companies traded on exchanges, KOSDAQ, and over-the-counter markets, the financial information acquisition unit 110 may collect financial information by collecting financial statements of companies.

The factor extraction unit 120 extracts factors for calculating operating profit, business safety, and stock price evaluation rate from the financial information collected by the financial information acquisition unit 110 .

Here, operating profit is to evaluate the profit status of the company's activities, corporate safety is to evaluate the safety of investment, and stock valuation rate is to determine whether the stock price is undervalued or overvalued compared to the actual value of the company. It is to do.

For example, factors for evaluating operating profit are based on stock price, net profit, sales index, profit margin, and non-operating profit/loss ratio, and asset structure, retained earnings, quick assets, dividends per share, market price dividend ratio, and return on equity (ROE) , price-to-book ratio (PBR), working capital turnover days, cash flow from operating activities, cash flow from investing activities, cash flow from financing activities, and free cash flow to sales ratio.

In addition, factors for evaluating corporate safety may be debt ratio, current ratio, debt, debt ratio, interest coverage ratio, financial cost, and the like.

In addition, factors for evaluating the stock valuation rate may be a price-to-earnings multiple (PER), a price-to-cash flow multiple (PCR), and the like.

Hereinafter, elements that can be extracted from financial statements will be briefly described. Each element may be directly extracted from the financial statement or calculated by processing the extracted value.

A factor related to operating profit, turnover refers to the total amount of goods or services sold by a company. Operating profit refers to the profit left by the business from the company's main business. The sales (net profit) index is the conversion of sales (net profit) at the current point in time assuming that sales (net income) at the base point is 100. For example, if the current sales (net profit) is 3 times the reference point, the sales (net profit) index is 300.

Operating profit ratio refers to the ratio of operating profit to sales (operating profit/sales). Net profit margin refers to the ratio of net profit to sales (net profit/sales). Non-operating profit/loss ratio refers to the ratio of non-operating profit (loss not related to core operations) to sales (non-operating profit/loss/sales). The COGS-to-sales ratio refers to the ratio (COGS/sales) of the cost of sales (product production costs) to sales.

As a factor related to corporate safety, the debt ratio refers to the ratio of total liabilities to total equity (total liabilities/total equity), and the current ratio refers to the ratio of current assets to current liabilities (current assets/current liabilities). Debt refers to liabilities that pay interest, such as long/short-term borrowings and debentures, and debt ratio refers to the ratio of borrowings to total assets (debts/total assets). Interest coverage ratio refers to the ratio of 　 operating income to interest expense (operating income/interest expense), finance cost refers to the ratio of interest expense to sales (interest expense/sales), and net working capital is converted into cash within one year. It refers to the amount (current assets minus current liabilities) minus liabilities that must be paid in cash within one year from convertible assets.

As a factor related to stock valuation, price-earnings multiple (PER) is a valuation index that indicates how many times the stock price is traded at earnings per share (market capitalization/net income), and earnings per share is earnings per share (net income/number of shares issued). means Net worth per share refers to net assets per share (total equity / number of issued shares), and the valuation index (PCR) is a valuation index (market capitalization / operating cash flow) that indicates how many times the stock price is traded at cash flow per share. . Cash flow per share refers to operating cash flow per share.

Meanwhile, the element analysis unit 130 is for analyzing elements extracted by the element extraction unit 120 . The element analysis unit 130 generates a chart showing numerical fluctuations according to the period of the extracted elements. At this time, since the elements extracted from the collected financial statements of several years are used, a chart can be created that can check the numerical change for many years at a glance.

In addition, the element analysis unit 130 differentially assigns scores according to numerical values of elements to generate scores for each item. In this case, a score may be given for the latest quarter or latest date to provide up-to-date data on the company's value.

The factor analyzer 130 calculates scores for a plurality of factors to calculate one item, for example, a profit growth score, and then sums them up. In addition, when calculating scores, weights may be assigned according to factors.

Through this, the factor analysis unit 130 may calculate an operating profit evaluation value, a company safety evaluation value, and a stock price evaluation value.

Here, the operating profit evaluation value can be calculated from at least one of stock price, net profit, sales index, profit rate, and non-operating profit/loss ratio, and the corporate safety evaluation value is debt ratio, current ratio, debt, debt ratio, interest coverage ratio and financial costs, and the stock price evaluation value can be calculated from at least one of a price-to-earnings multiple (PER) and a price-to-cash flow multiple (PCR).

On the other hand, the reliability evaluation unit 140 evaluates the company's social image and reflects it in the company's growth evaluation, and the reliability evaluation unit 140 calculates a reputation index for the company.

The reputation index is obtained by online company-related information. Specifically, the amount of company-related data posted on the web, the number of positive and negative comments following the web page, etc. / It refers to the quantification of the user's reputation for the company based on the negative evaluation.

To this end, the reliability evaluation unit 140 according to the present invention includes a crawling engine 141 for each company, a collected data analysis module 143, and a keyword DB 144.

The company-specific crawling engine 141 includes an automated algorithm that collects web page information about a corresponding company on the web. Here, since a number of commercially available web crawling software programs exist, a detailed description thereof will be omitted.

In addition, the collected data analysis module 143 analyzes the web page information collected by the crawling engine 141 for each company to calculate awareness (P) and favorability (L) for the corresponding company.

Specifically, the collected data analysis module 143 calculates the amount of web page information about the corresponding company collected by the company-specific crawling engine 141 to determine the awareness (P) of the corresponding company, and determines the corresponding webpage The comments included in are extracted and the liking (L) for the corresponding comments is calculated.

The preference level is calculated by comparing words included in the corresponding comment with keywords included in the keyword DB 144. For this purpose, positive keywords and negative keywords are separately stored in the keyword DB 144.

Looking at the company reputation index calculation example of the collected data analysis module 143, the awareness of the company is ranked from 0 to 10 according to the amount of web page information about the company collected by the company-specific crawl engine 141. can be distinguished by

In addition, all comments included in the corresponding web pages are extracted to calculate a favorable impression (L) level for the corresponding company.

The preference level is calculated by comparing words included in the corresponding comment with keywords included in the keyword DB. For this purpose, positive keywords and negative keywords are separately stored in the keyword DB.

That is, the collected data analysis module 143 organizes the extracted comments, compares the number of positive keywords and the number of negative keywords included in each comment, determines whether the corresponding comment is a positive comment or a negative comment, and determines whether the comment is a positive comment or a negative comment. The number of positive and negative comments is compared to calculate the level of liking (L) for the company.

At this time, the preference level may be classified into grades within a preset range, and may be set to a positive (+) value in a positive case and a negative (-) value in a negative case.

Accordingly, the corporate reputation index may be calculated by integrating (for example, multiplying) the calculated awareness (P) and favorability (L).

In other words, when a large number of web pages for a specific company are searched, awareness (P) is calculated high, but if most of the comments written by users are negative, the likeability (L) has a large negative value. Therefore, the reputation index is calculated as a large negative value.

In addition, the corporate value calculation unit 150 integrates and sums the operating profit, corporate safety level, and stock price evaluation rate, and increases or subtracts the reputation index to calculate a corporate value obtained by quantifying the corporate value of each company.

At this time, the operating profit, the company's safety level, and the stock price evaluation rate refer to values converted to standard levels so that they can be mathematically integrated.

That is, the corporate value calculation unit 150 calculates the final corporate value and provides it to the user, and the higher the corporate value, the higher the corporate value.

On the other hand, the corporate reputation index, which is influenced by positive and negative comments, may be contaminated by viral marketing or comments intentionally created by a worker on the company side.

In order to prevent this, the reliability evaluation unit 140 according to the present invention excludes comments generated by the intention of the company from among the collected comments, and then calculates the company's reputation index.

To this end, the reliability evaluation unit 140 may further include a crawling engine 142 for each user.

Specifically, the reliability evaluation unit 140 extracts a writer ID from the collected comments. Further, the crawling engine 142 for each user collects comments and web pages including the same author ID based on the extracted author ID.

Thereafter, the reliability evaluation unit 140, based on the data collected by the crawl engine 142 for each user, when the corresponding author ID is concentrated on a web page of a specific very small number of companies, the corresponding author ID is written by the corresponding author ID. Comments can be excluded from the company reputation index calculation.

Specifically, the reliability evaluation unit 140 calculates the number of web page companies on which the corresponding author ID posted comments and the number of comments for each company from the data collected by the crawl engine 142 for each user, and If the deviation in the number of comments is greater than the reference value, the comments written by the corresponding author ID are excluded from the company reputation index calculation.

Of course, since such statistical evaluation cannot be applied when the author posted a very small number of comments, it can be applied only when the number of comments posted by the corresponding author ID is greater than or equal to the limit value.

The rights of the present invention are defined by what is described in the claims, not limited to the embodiments described above, and that those skilled in the art can make various modifications and adaptations within the scope of rights described in the claims. It is self-evident.

The present invention relates to a company evaluation system using company information, which calculates a company's value by using the company's financial information and reliability information representing reputation or reputation, so that it can be used as information such as investment. According to the present invention, In addition to traditional sales and financial status, the company's value is evaluated through the corporate reputation on the Internet, which is calculated from consumers' responses to and evaluation of the company, and provides accurate judgment data on business such as investment and loans. There are possible effects.

100: Corporate evaluation system 110: Financial information acquisition department
120: element extraction unit 130: element analysis unit
140: Reliability evaluation unit 141: Crawling engine for each company
142: Crawling engine for each user 143: Collected data analysis unit
144: keyword DB 150: corporate value calculation unit

Claims (7)

a financial information acquisition unit that collects financial information of the target company;
an element extraction unit for extracting factors for evaluating operating profit, corporate safety, and stock price of the target company from the financial information acquired from the financial information acquisition unit;
an element analyzer for generating a chart showing numerical fluctuations of the extracted elements over a period of time, assigning evaluation values according to the numerical values, and calculating operating profit, corporate safety, and stock price evaluation rate;
A reliability evaluation unit that quantifies the reputation of consumers on the Internet for the target company and calculates the company's reputation index; and
A corporate value calculation unit for integrating and summing the operating profit, corporate safety, and stock price evaluation rate, and calculating a corporate value digitizing the corporate value of each company by adding or subtracting the reputation index, comprising:
The reliability evaluation unit,
A company-specific crawling engine configured to include an automated algorithm for collecting web page information about a corresponding company on the Internet;
A collection data analysis module that analyzes the web page information collected by the crawling engine for each company to calculate awareness and favorability of the corresponding company; and
The collected data analysis module is configured to include a keyword DB in which positive keywords and negative keywords are separately stored in order to calculate the favorable impression of the corresponding company;
Evaluate the company's social image to calculate the reputation index:
The reliability evaluation unit,
Calculate the amount of web page information about the company collected by the crawling engine for each company to determine the awareness of the company;
By extracting the comments included in the web page, calculating the liking for the comment, integrating the calculated awareness (P) and liking (L) to calculate the reputation index:
The sensitivity is
Classifying the corresponding comments into positive comments and negative comments by comparing the number of words included in the comments with positive keywords included in the keyword DB and the number of words matching with negative keywords;
Calculated by comparing the number of positive and negative comments among all comments:
The reliability evaluation unit,
The author ID is extracted from the collected comments, and a crawl engine for each user is further included. Based on the author ID from which the crawl engine for each user is extracted, the comment including the same author ID and the web page including the comment to collect;
From the data collected by the crawl engine for each user, the webpage companies on which the author ID posted comments and the number of comments for each company are calculated, and the deviation in the number of comments for each company is greater than the reference value, and the author ID A company evaluation system using company information, characterized in that, if the number of comments posted by is greater than the limit value, comments written by the corresponding author ID are excluded from the calculation of the company reputation index.
According to claim 1,
These elements are
Stock price, net profit, sales index, profit rate, and non-operating profit/loss ratio for calculating the operating profit;
Debt ratio, current ratio, debt ratio, debt ratio, interest coverage ratio, financial cost for calculating the corporate safety level; and
A company evaluation system using company information, characterized in that it is configured to include a price earnings multiple (PER) and a price cash flow multiple (PCR) for calculating the stock price valuation rate.
According to claim 2,
The corporate value calculation unit,
from the financial information, extracting factors for evaluating operating profit, corporate safety, and stock price of each company;
After graphing the numerical fluctuations for each period of the extracted factors, assigning an evaluation value according to the numerical value, calculating an operating profit evaluation value, an enterprise safety evaluation value, and a stock price evaluation value;
A company evaluation system using company information, characterized in that after summing the operating profit evaluation value, the company safety evaluation value, and the stock price evaluation value, the company value is calculated by adding or subtracting the reputation index to quantify the business value of the company.
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