KR102538248B1 - Apparatus and method for managing special exhibitions provided through a plurality of open markets - Google Patents

Abstract

The present disclosure relates to a marketing management system for managing special exhibitions provided through a plurality of open markets. According to the present disclosure, the operation method of the marketing management apparatus includes the steps of determining planned products to be sold through the special exhibition, acquiring display conditions of the planned products, and capturing a display to be displayed in the special exhibition using the display condition. Creating an image, uploading the captured image to an image hosting server, using a source address of the captured image linked through the image hosting server, generating exhibition display information displaying the captured image; and transmitting the exhibition display information to an open market.

Description

Apparatus and method for managing special exhibitions provided through a plurality of open markets

The present disclosure generally relates to a marketing management system for managing special exhibitions provided through a plurality of open markets, and more specifically, creates and provides special exhibitions according to the sales history of products for each open market, and It relates to an apparatus and method for managing a detail page.

As Internet technology develops rapidly, various systems that help consumers' shopping convenience through online are in the limelight. In particular, the open market indicates an e-commerce site that enables direct registration and sale of products online, and individuals or small businesses with little or no capital often use the open market to sell their products.

A product seller plans a special exhibition so that a product can be purchased at a better condition as a means of promoting an online shopping service. For example, a product seller collects what consumers need and provides an event to purchase the corresponding product at a discounted price through a special exhibition. Through such special exhibitions, consumers can purchase necessary products at low prices and good conditions.

Conventionally, a product seller directly analyzes consumers' shopping tendencies and plans a special exhibition according to the shopping tendencies. In other words, the success of special exhibitions depended on the experience and ability of product sellers, and there were many cases where special exhibitions that did not meet consumer needs due to lack of experience and ability of product sellers failed. In addition, in an environment where a product seller plans one exhibition and provides it through multiple open markets, it was not possible to take into account the different consumer tendencies and patterns for each open market, so a customized exhibition tailored to the consumer's propensity for each open market There was a problem that was difficult to provide.

The foregoing technology is technical information that the inventor possessed for derivation of the present invention or acquired during the derivation process of the present invention, and does not necessarily indicate a known technology disclosed to the general public prior to filing the present invention.

Publication No. 10-2022-0164326 (2022.12.13)

Based on the discussion as described above, the present disclosure provides an apparatus and method for generating a customized special exhibition according to the sales history of products for each open market in a marketing management system.

In addition, the present disclosure provides an apparatus and method for determining planned products that are targeted for a special exhibition by using sales information and sales price distribution of a plurality of products.

In addition, the present disclosure provides an apparatus and method for generating different special exhibitions for each open market by using clustering according to the contribution of planned products.

In addition, the present disclosure provides an apparatus and method for creating a detailed page for each planned product after the planned product is determined in the marketing management system.

According to various embodiments of the present disclosure, a method of operating a marketing management device for managing special exhibitions provided through a plurality of open markets includes determining planned products to be sold through the special exhibitions, displaying the planned products. Obtaining a condition, generating a captured image to be displayed in the exhibition using the display condition, uploading the captured image to an image hosting server, the source address of the captured image linked through the image hosting server generating exhibition display information in which the captured image is displayed, and transmitting the exhibition display information to an open market, wherein the display condition is the font size of the title of the exhibition, product names of the planning products. and a font size related to the product description, and layout arrangement of the exhibition.

According to another embodiment, the step of determining the planning products is among the plurality of products by using the sales timing, sales quantity, and sales reviews of each of the plurality of products included in the product category that is the target of the exhibition. Extracting candidate products, calculating a base price using the distribution of sales prices for each of the candidate products, and products whose sales price is included in the price range of the special exhibition product among the candidate products may include determining them as planning products.

According to another embodiment, the generating of the captured image to be displayed in the planning exhibition includes determining a first layout arrangement for each of the planning products in a first open market, based on the first layout arrangement, Generating a first captured image to be displayed in a planning exhibition of the first open market, determining a second layout arrangement for each of the planning products in a second open market different from the first open market, and and generating a second captured image to be displayed in the second open market exhibition based on the second layout arrangement, wherein the first layout arrangement and the second layout arrangement may be different.

According to another embodiment, the determining of the first layout arrangement may include a method corresponding to each of the planned products in the first open market, based on sales timing, sales quantity, and net profit for each of the planned products. Calculating a contribution, clustering the planned products based on the contribution, and determining a first layout arrangement based on the number of planned products for each cluster, with respect to the clustered planned products. can

According to another embodiment, the step of generating the first captured image is based on the font size of the title of the exhibition, adding the title of the exhibition to the exhibition UI screen, the first layout arrangement and the contribution arranging the planned products on the exhibition UI screen based on the priorities according to the above, and displaying the product names and product descriptions of the planned products on the exhibition UI screen in consideration of the product names and product description font sizes of the planned products. It may include adding, and generating a first captured image by capturing the UI screen of the special exhibition.

According to another embodiment, the special exhibition display information may include a start date and time of the special exhibition, an end date and time, and the captured image.

According to another embodiment, the operating method of the marketing management device further includes producing a detailed page after determining the planned product, and the step of producing the detailed page is for any one of the planned products. Acquiring a detailed page template, acquiring planned product contents including an image, title, and description of the planned product, arranging the planned product contents in consideration of the detailed page template, and generating a detailed page capture image and uploading the detailed page capture image to an image hosting server.

Each of the various aspects and features of the invention are defined in the appended claims. Combinations of features of the dependent claims may be combined with features of the independent claims as appropriate, not just those explicitly set forth in the claims.

In addition, one or more selected features of any one embodiment described in this disclosure may be combined with one or more selected features of any other embodiment described in this disclosure, and alternatives of such features The combination of the present disclosure at least partially alleviates one or more technical problems discussed in the present disclosure, or at least partially alleviates the technical problems discernable by a person skilled in the art from the present disclosure, and further features of the embodiments ( A particular combination or permutation so formed of embodiment features is possible, provided that it is not understood by a person skilled in the art to be incompatible.

In any described example implementation, two or more physically separate components may alternatively be integrated into a single component, where such integration is possible, and a single component so formed If the same function is performed by , the integration is possible. Conversely, a single component in any embodiment described in this disclosure may alternatively be implemented as two or more separate components that achieve the same function, where appropriate.

It is an object of certain embodiments of the present invention to address, mitigate, or eliminate, at least in part, at least one of the problems and/or disadvantages associated with the prior art. Certain embodiments aim to provide at least one of the advantages described below.

An apparatus and method according to various embodiments of the present disclosure enable a marketing management system to generate a customized special exhibition according to the sales history of products for each open market.

Also, the apparatus and method according to various embodiments of the present disclosure may determine planned products that are targeted for a special exhibition by using sales information and sales price distribution of a plurality of products.

In addition, the apparatus and method according to various embodiments of the present disclosure enable generation of different special exhibitions for each open market by using clustering according to the contribution of planned products.

In addition, the apparatus and method according to various embodiments of the present disclosure enable a product-specific detail page to be created after a planning product is determined in a marketing management system.

Effects obtainable in the present disclosure are not limited to the effects mentioned above, and other effects not mentioned may be clearly understood by those skilled in the art from the description below. will be.

BRIEF DESCRIPTION OF THE DRAWINGS Included as part of the detailed description to aid understanding of the embodiments, the accompanying drawings provide various embodiments and, together with the detailed description, describe technical features of the various embodiments.
1 illustrates a marketing management system according to various embodiments of the present disclosure.
2 illustrates a configuration of a marketing management device in a marketing management system according to various embodiments of the present disclosure.
3 is a schematic diagram illustrating a process in which a marketing management device generates planning products that are targeted for a planning exhibition in a marketing management system according to various embodiments of the present disclosure.
4 illustrates an example of a UI screen related to obtaining a display condition in a marketing management system according to various embodiments of the present disclosure.
5 illustrates an example of an exhibition UI screen generated by a marketing management device in a marketing management system according to various embodiments of the present disclosure.
6 illustrates an example of a UI screen related to creating a detailed page in a marketing management system according to various embodiments of the present disclosure.
7 is a flowchart illustrating an operating method of a marketing management device in a marketing management system according to various embodiments of the present disclosure.
8 is a flowchart illustrating a method of uploading a detailed page capture image by a marketing management device in a marketing management system according to various embodiments of the present disclosure.

Terms used in the present disclosure are only used to describe a specific embodiment, and may not be intended to limit the scope of other embodiments. Singular expressions may include plural expressions unless the context clearly dictates otherwise. Terms used herein, including technical or scientific terms, may have the same meaning as commonly understood by one of ordinary skill in the art described in this disclosure. Among the terms used in the present disclosure, terms defined in general dictionaries may be interpreted as having the same or similar meanings as those in the context of the related art, and unless explicitly defined in the present disclosure, ideal or excessively formal meanings. not be interpreted as In some cases, even terms defined in the present disclosure cannot be interpreted to exclude embodiments of the present disclosure.

In various embodiments of the present disclosure described below, a hardware access method is described as an example. However, since various embodiments of the present disclosure include technology using both hardware and software, various embodiments of the present disclosure do not exclude software-based access methods.

Hereinafter, the present disclosure relates to a marketing management system for managing a special exhibition in an environment where products are sold through a plurality of open markets. Specifically, the present disclosure describes a technique for generating a special exhibition according to the sales history of products for each open market in a marketing management system.

Hereinafter, various embodiments will be described in detail so that those skilled in the art can easily implement the present disclosure with reference to the accompanying drawings. However, since the technical spirit of the present disclosure may be implemented in various forms, it is not limited to the embodiments described herein. In describing the embodiments disclosed in this specification, if it is determined that a detailed description of a related known technology may obscure the gist of the technical idea of the present disclosure, a detailed description of the known technology will be omitted. The same or similar components are assigned the same reference numerals, and duplicate descriptions thereof will be omitted.

In this specification, when an element is described as being “connected” to another element, this includes not only the case of being “directly connected” but also the case of being “indirectly connected” with another element intervening therebetween. When an element "includes" another element, this means that it may further include another element without excluding another element in addition to the other element unless otherwise stated.

Some embodiments may be described as functional block structures and various processing steps. Some or all of these functional blocks may be implemented with any number of hardware and/or software components that perform a particular function. For example, functional blocks of the present disclosure may be implemented by one or more microprocessors or circuit configurations for a predetermined function. The functional blocks of this disclosure may be implemented in a variety of programming or scripting languages. The functional blocks of this disclosure may be implemented as an algorithm running on one or more processors. The functions performed by the function blocks of the present disclosure may be performed by a plurality of function blocks, or the functions performed by the plurality of function blocks in the present disclosure may be performed by one function block. In addition, the present disclosure may employ prior art for electronic environment setting, signal processing, and/or data processing.

In addition, in the present disclosure, the expression of more than or less than is used to determine whether a specific condition is satisfied or fulfilled, but this is only a description to express an example and excludes more or less description. It's not about doing it. Conditions described as 'above' may be replaced with 'exceeds', conditions described as 'below' may be replaced with 'below', and conditions described as 'above and below' may be replaced with 'above and below'.

1 illustrates a marketing management system 100 according to various embodiments of the present disclosure.

The marketing management system 100 instructs a system for managing a marketing page displayed in an open market in an environment where products are sold through a plurality of open markets. In the marketing management system 100, a plurality of open markets are linked to a marketing management device, and a product seller can sell products by setting a sales page displayed on the plurality of open markets using the marketing management device.

A product seller may plan a special sales event to enable a product to be purchased at a better condition for publicity, market activation, and the like. Here, the special exhibition may indicate an event of advertising, exhibiting, or selling various products included in one category during a specific period. According to an embodiment of the present disclosure, special exhibitions may be provided to a specific season, specific date, or specific user group through an open market. That is, the product seller can generate a special exhibition using the marketing management device and conduct sales marketing by delivering it to a plurality of open markets, and the consumer checks the special exhibition displayed in the open market and purchases the product, thereby enabling smooth e-commerce. can According to an embodiment of the present disclosure, the marketing management system 100 includes a user terminal 110, an open market server 120, an image hosting server 130, a marketing management device 150, and a network 170. can do.

The user terminal 110 indicates an electronic device used by a consumer to purchase a product. The user may access the open market through an application loaded in the user terminal 110 and purchase a product by checking a sales page provided in the open market. According to an embodiment of the present disclosure, the user terminal 110 may include a fixed terminal implemented as a computer device or a mobile terminal. Specifically, the user terminal 110 may indicate a smart phone, a mobile phone, a navigation device, a computer, a laptop computer, a digital broadcasting terminal, personal digital assistants (PDAs), portable multimedia players (PMPs), and tablet PCs. The user terminal 110 may communicate with at least one of the open market server 120, the image hosting server 130, and the marketing management device 150 through the network 170 using a wireless or wired communication method. there is.

An open market refers to an online e-commerce platform where the opportunity to buy or sell goods is open. In an open market, the service operator plays the role of an intermediary that only provides a platform without being involved in transactions. According to an embodiment of the present disclosure, open markets may include not only domestic open markets such as Smart Store, Auction, Gmarket, 11th Street, and Interpark, but also overseas open markets such as Taobao, Tikun, and Amazon. The open market server 120 indicates a server used to operate the open market platform. The open market server 120 may be implemented as a computer device or a plurality of computer devices that communicate over a network to provide commands, codes, files, contents, services, and the like. Each of the plurality of open markets may provide a product sales platform environment between a product seller and a consumer using an open market server.

Image hosting refers to a hosting service provided for the purpose of storing and linking image files. The image hosting service is to respond to the problem of excessive traffic when a large-capacity exhibition image file is directly displayed on the open market. Product sellers upload the exhibition image to a separate server and then upload the image to the open market and register the product on the open market. It is possible to prevent excessive traffic by linking the exhibition image through The image hosting server 130 indicates an electronic device used by an image hosting service provider, and may be implemented as a computer device that communicates over a network to provide commands, codes, files, contents, services, and the like.

The marketing management device 150 instructs an electronic device that creates a special exhibition or creates a product detail page. The marketing management device 150 is one or more server devices and/or databases that can store, provide, and execute computer-executable programs (eg, downloadable applications) and data related to product planning, or one based on a cloud computing service. The above distributed computing devices and/or distributed databases may be included.

As shown in FIG. 1 , components of the marketing management system 100 may be connected through a network 170 . According to an embodiment of the present disclosure, the network 170 means a connection structure capable of exchanging information between nodes such as a plurality of terminals and servers, and an example of such a network is RF, 3GPP (3rd generation partnership project) network, LTE (long term evolution) network, 5GPP (5rd generation partnership project) network, WIMAX (world interoperability for microwave access) network, Internet, LAN (local area network), Wireless LAN (wireless local area) network), WAN (wide area network), PAN (personal area network), Bluetooth (bluetooth) network, NFC network, satellite broadcasting network, analog broadcasting network, digital multimedia broadcasting (DMB) network, etc., but are not limited thereto. .

In the marketing management system 100 , the marketing management device 150 may interwork with the open market server 120 and the image hosting server 130 . The marketing management device 150 may generate a special exhibition using the acquired information and transmit the special exhibition to the open market server 120, thereby assisting product sellers in product sales and marketing management through the open market. In particular, the marketing management device 150 may determine planned products to be targeted for special exhibitions in consideration of sales records, and may create different special exhibitions for each open market by using display conditions of planned products for each open market. In addition, the marketing management device 150 may generate a detailed page for planning products. Hereinafter, specific operations of the marketing management device 150 will be described in detail.

Figure 2 shows the configuration 200 of the marketing management device 150 in the marketing management system 100 according to various embodiments of the present disclosure.

Hereinafter, terms such as '??unit' and '??group' refer to a unit that processes at least one function or operation, and may be implemented by hardware, software, or a combination of hardware and software. The marketing management device 150 may include a memory 210, a processor 220, a communication unit 230, an input/output interface 240, and a display unit 250.

The memory 210 temporarily or permanently stores data such as a basic program for operating the marketing management device 150, an application program, and setting information. The memory 210 may include a non-perishable mass storage device such as random access memory (RAM), read only memory (ROM), and a disk drive, but the present invention is not limited thereto. These software components may be loaded from a recording medium readable by a separate computer from the memory 210 using a drive mechanism. The separate computer-readable recording medium may include a computer-readable recording medium such as a floppy drive, a disk, a tape, a DVD/CD-ROM drive, and a memory card. Depending on embodiments, software components may be loaded into the memory 210 through the communication unit 230 rather than a computer-readable recording medium. Also, the memory 210 may provide stored data according to a request of the processor 220 . According to an embodiment of the present disclosure, the memory 210 may store data required in the process of creating a special exhibition.

The processor 220 controls overall operations of the marketing management device 150 . For example, the processor 220 may control signals to be transmitted and received through the communication unit 230 . In addition, the processor 220 may be configured to process commands of a computer program by performing basic arithmetic, logic, and input/output operations. Instructions may be provided to the processor 220 by the memory 210 or the communication unit 230 . For example, processor 220 may be configured to execute received instructions according to program codes stored in a recording device such as memory 210 . For example, the processor 220 may control the marketing management device 150 to perform operations according to various embodiments described later.

According to an embodiment of the present disclosure, the processor 220 determines planned products to be sold through special exhibitions, obtains display conditions of the planned products, and uses the display conditions to generate captured images to be displayed in special exhibitions. Upload the captured image to the image hosting server, generate exhibition display information in which the captured image is displayed using the source address of the captured image linked through the image hosting server, and control to transmit the exhibition display information to the open market. can do.

The communication unit 230 performs functions for transmitting and receiving signals through a wireless channel. All or part of the communication unit 230 may be referred to as a transmission unit, a reception unit, or a transmission and reception unit. The communication unit 230 may provide a function for the marketing management device 150 and at least one other node to communicate with each other through a communication network. According to an embodiment of the present disclosure, when the processor 220 of the marketing management device 150 generates a request signal according to a program code stored in a recording device such as the memory 210, the request signal is transmitted from the communication unit 230. Depending on the control, it may be transmitted to at least one other node through a communication network. Conversely, a control signal, command, content, file, etc. provided under the control of at least one other node's processor may be received by the marketing management device 150 through the communication unit 230 . According to an embodiment of the present disclosure, the communication unit 230 may transmit the generated special exhibition to the open market server 120 .

The input/output interface 240 may be a means for interface with an input/output device (not shown). At this time, the input device may be a device such as a keyboard or a mouse, and the output device may be provided in the form of a device such as a display unit for displaying an image. As another example, the input/output interface 240 may be a means for interface with a device in which functions for input and output are integrated into one, such as a touch screen. Specifically, the processor 220 of the marketing management device 150 processes the command of the computer program loaded into the memory 210, so that the service screen or content configured using the data provided by the server is input/output interface 240. can be displayed on the display through According to one embodiment of the present disclosure, the input/output interface 240 may include means for interface with the display unit 250 . The input/output interface 240 may receive a user input for the web browsing window displayed on the display unit 250, and output data to be output through the display unit 250 in response to the aforementioned user input from the processor 220. can be delivered According to an embodiment of the present disclosure, the input/output interface 240 may directly receive a signal necessary for generating a special exhibition from a product seller.

The display unit 250 indicates a display module including one or more displays. Each of the one or more displays included in the display unit 250 may individually display independent content, or the one or more displays described above may be combined to display a single content. According to an embodiment of the present disclosure, one or more displays included in the display unit 250 may include multiple displays that are physically separated, multiple displays that are physically combined, or one screen may be divided and used. It may also be a display capable of According to an embodiment of the present disclosure, the display unit 250 may directly display the creation status of the exhibition image on the display.

The marketing management device 150 may perform a function of assisting product sellers to successfully plan a special exhibition. That is, the marketing management device 150 may check the sales history of the product to directly select planning products that are the target of the planning exhibition, determine the image layout arrangement of the planning exhibition according to the contribution of the planning products, and plan You can assist in creating detailed pages for products.

3 illustrates a schematic diagram 300 of a process in which the marketing management device 150 generates planning products that are targeted for a planning exhibition in the marketing management system 100 according to various embodiments of the present disclosure.

The product seller may directly select planned products. In this case, the marketing management device 150 may determine planned products based on a user input related to selection of a product seller. On the other hand, the marketing management device 150 may determine planned products to be sold through the special exhibition so that the special exhibition can proceed successfully. That is, the marketing management device 150 may extract candidate products 313 by analyzing sales information of a plurality of products 311, and analyze the sales prices of the candidate products 313 to select planned products ( 315) can be extracted.

The marketing management device 150 may determine candidate products 313 using a plurality of products 311 . Here, the plurality of products 311 may indicate products included in the category of products subject to the special exhibition. In addition, the sales information 361 relates to a sales result for each of the plurality of products 311, and may include a sales time, sales quantity, and sales reviews for each of the plurality of products 311. The marketing management device 150 obtains sales information 361 about sales timing, sales quantity, and sales reviews for each of a plurality of products 311 corresponding to one category, and uses the sales information 361 to Candidate products 313 may be determined from the plurality of products 311 .

According to an embodiment of the present disclosure, when the category is 'stationery', the plurality of products 311 may include stationery items such as pens, erasers, notes, diaries, office supplies, cutter knives, and memo paper. The marketing management device 150 may check sales information 361 regarding sales timing, sales quantity, and sales reviews for each of the products included in the plurality of products 311 and extract candidate products therefrom. According to one example, pens may be sold in large numbers just prior to the start of a student's semester. In addition, the sales quantity of company A's pens may be higher than the critical number, and positive keywords detected in sales reviews of company A may be higher than negative keywords a critical number of times. In this case, the marketing management device 150 selects a pen that is a type of product that has recorded a higher sales volume than the average based on the current time when the exhibition is created, selects a pen whose sales volume is greater than or equal to a critical quantity, and selects the corresponding pen. A pen for which a difference in the number of positive keywords and negative keywords detected in the latter part of <#> is greater than or equal to a threshold number of times may be determined as a candidate product. In the same way, the marketing management device 150 may extract candidate products 313 by determining candidate products from erasers, notes, diaries, office supplies, cutter knives, memo paper, and the like.

Then, the marketing management device 150 may determine planning products 315 using the candidate products 313 . Here, the selling price 363 may indicate a selling price for each of the candidate products 313 . The marketing management device 150 may calculate a reference price using a distribution of sales prices for each of the candidate products 313 . When the price difference between products in one special exhibition exceeds a certain level, the special exhibition is stopped in the open market. Accordingly, the marketing management device 150 may determine planned products 315 by calculating a standard price for generating maximum sales and extracting products that are within a threshold difference based on the standard price.

According to an embodiment of the present disclosure, with respect to the selling price of the candidate products 313, product A is 13,000 won, product B is 12,500 won, product C is 11,900 won, product D is 10,000 won, product E is 6,000 won, If product F is 2,000 won, and the limit of the threshold difference is 30% of the base price, the marketing management device 150 divides the sales price of product A, which has the highest sales price, 13,000 by 1.3, which is 1 added to the threshold limit, at a price of 10,000. The circle can be determined as the standard price. Thereafter, the marketing management device 150 determines the price range according to the standard price as a product price range of 13,000 won to 7,000 won, and sets products A, B, C, and D included in the product price range as planned products 315. can decide

The marketing management device 150 may determine planning products 315 in consideration of consumer convenience. That is, the marketing management device 150 may determine the planned products 315 to increase the box office performance through the special exhibition in consideration of the sales timing, sales quantity, sales reviews, and sales prices of the products. Thereafter, the marketing management device 150 may acquire display conditions of the planning products 315 and generate a captured image to be displayed in the planning exhibition in consideration of the contribution. Hereinafter, a specific method for the marketing management device 150 to generate a special exhibition using the planned products 315 will be described in detail.

4 illustrates an example 400 of a UI screen related to obtaining a display condition in the marketing management system 100 according to various embodiments of the present disclosure.

The marketing management device 150 may obtain a display condition of the planning products 315 and generate a captured image to be displayed in the planning exhibition by using the display condition. Here, the display condition may include the font size of the title of the exhibition, the font size of product names and product descriptions of the planning products, and the layout arrangement of the exhibition. Product sellers can directly select display conditions. In this case, the marketing management device 150 may determine a display condition based on a user input. Referring to FIG. 4 , the UI screen includes a first area 410 for receiving an input of layout arrangement, a second area 420 for receiving an input of the exhibition title and standard price, and the font size of the exhibition title, product names and products of the exhibition products. A third area 430 for receiving an input of the font size for the description may be included. The product seller selects the layout arrangement of the special exhibition through the first area 410, inputs the name and standard price of the special exhibition through the second area 420, and selects the font size of the special exhibition title through the third area 430, You can select product name font size, price font size, short description font size, background color, and font type. Correspondingly, the marketing management device 150 may obtain a display condition.

On the other hand, the marketing management device 150 may determine the layout arrangement in consideration of the profit of the product seller. Specifically, the marketing management device 150 may determine contributions corresponding to each of the planned products by using the sales timing of the planned products, the sales quantity, and the net profit from sales through the planned products. Thereafter, the marketing management device 150 may cluster the planned products into a plurality of clusters based on the difference between calculated contributions, and determine a layout arrangement based on the number of planned products for each cluster.

Specifically, the marketing management device 150 may obtain sales timing, sales quantity, and net profit for each of the planning products in the open market. Thereafter, the marketing management device 150 may calculate a time score from the sales timing, a quantity score from the sales quantity, and a profit score from the net profit. To this end, the marketing management device 150 may store in advance a score table related to a time score for each sales period section, a quantity score for each sales quantity, and a profit score for each net profit size. That is, the marketing management device 150 may refer to the score table and assign a higher time score to a higher sales volume, a higher quantity score to a higher sales quantity, and a higher profit score to a higher net profit. Then, the marketing management device 150 may determine the contribution for each planning product by summing up the time score, the quantity score, and the time score.

Thereafter, the marketing management device 150 may cluster the planned products by using the contribution difference for each of the planned products. Specifically, the marketing management device 150 arranges the planned products in order of greatest contribution and separates a section in which the contribution difference is greater than the neighboring contribution difference, so that the number of planned products in each cluster is less than 5. According to an embodiment of the present disclosure, when the contribution of product A is 30, the contribution of product B is 28, the contribution of product C is 24, the contribution of product D is 22, and the contribution of product E is 19, the marketing management device ( 150) can separate sections B and C with a large contribution difference. In this case, the marketing management device may set A and B as the first cluster and determine C, D, and E as the second cluster.

Thereafter, the marketing management device 150 may determine a layout arrangement for the clustered planned products based on the number of planned products for each cluster. According to an embodiment of the present disclosure, when the quantity of the first cluster is 2 and the quantity of the second cluster is 3, the marketing management device 150 sets the layout arrangement of the first open market to a two-column gallery type and a three-column gallery type. It can be determined as a mixed type in which types are mixed.

Also, the marketing management device 150 may differently determine a layout arrangement for each of the planning products for each open market. The marketing management device 150 determines a first layout arrangement for each planned product in each of the open markets, and generates a first captured image to be displayed in a planning exhibition of the first open market based on the first layout arrangement. can In addition, the marketing management device 150 determines a second layout arrangement for each of the planning products in the second open market different from the first open market, and based on the second layout arrangement, will be displayed in the planning exhibition of the second open market. A second captured image may be generated. Here, the first layout arrangement and the second layout arrangement may be different. That is, the marketing management device 150 may generate different captured images for each open market by calculating contributions of planned products in each open market and determining a layout arrangement according to the contribution for each open market. According to an embodiment of the present disclosure, the marketing management device 150 determines the layout arrangement of the first open market as a two-column gallery type when the number of products in the group is 2 with respect to the first open market, and determines the layout arrangement of the second open market. Regarding, when the number of products in a cluster is 3, the layout arrangement of the second open market may be determined as a 3-column gallery type.

5 illustrates an example 500 of a special exhibition UI screen generated by the marketing management device 150 in the marketing management system 100 according to various embodiments of the present disclosure.

After acquiring the display information, the marketing management device 150 may generate a captured image to be displayed in the planning exhibition using the display condition. That is, the marketing management device 150 adds the title of the exhibition to the exhibition UI screen based on the font size of the exhibition title, arranges the planning products on the exhibition UI screen based on the priority according to the determined layout arrangement and contribution, , Product names and product descriptions of planned products may be added to the exhibition UI screen in consideration of the font size of product names and product descriptions of planned products.

As shown in FIG. 5, the marketing management device 150 considers the font size of the title of the exhibition, adds 'for lectures in the exhibition', and in the three-column gallery type layout arrangement, product names and product descriptions of the planning products. Product names and product descriptions can be added considering the font size. The marketing management device 150 may generate a captured image by capturing the exhibition UI screen.

The marketing management device 150 uploads the captured image to the image hosting server, uses the source address of the captured image linked through the image hosting server, generates exhibition display information in which the captured image is displayed, and opens the exhibition display information. By transmitting to the market, it is possible to perform a special exhibition event. Here, the special exhibition display information may include a start date and time of the special exhibition, an end date and time, and a captured image.

6 illustrates an example 600 of a UI screen related to creating a detailed page in the marketing management system 100 according to various embodiments of the present disclosure.

The marketing management device 150 may create a detailed page for each of the planning products before generating the planning exhibition. Specifically, the marketing management device 150 obtains a detailed page template for any one of the planned products among the planned products, obtains the contents of the planned product including the image, title, and description of the planned product, and obtains the detailed page template. By arranging the planned product contents in consideration of, it is possible to generate a detailed page capture image. In addition, the marketing management device 150 may upload the generated detailed page capture image to the image hosting server.

The product seller may input a detailed page template for the planned product and contents of the planned product. Correspondingly, the marketing management device 150 may obtain a detailed page template and planned product contents. Referring to FIG. 6 , the type of the detailed page template is displayed in the fourth area 610, the title of the planned product and the description of the planned product are displayed in the fifth area 620, and the planned product is displayed in the sixth area 630. An image of a product may be displayed. The marketing management device 150 may create a detailed page UI screen by arranging planned product contents in consideration of the detailed page template, and generate a detailed page capture image by capturing the detailed page UI screen.

7 illustrates a flowchart 700 of an operating method of the marketing management device 150 in the marketing management system 100 according to various embodiments of the present disclosure. 7 illustrates a method of operating the processor 220 .

Referring to FIG. 7 , in step 701, the marketing management device 150 determines planned products to be sold through special exhibitions. The marketing management device 150 may directly receive planned products as a product seller or determine planned products using sales records.

According to an embodiment of the present disclosure, the marketing management device 150 is a candidate from among a plurality of products by using the sales timing, sales quantity, and sales reviews of each of the plurality of products included in the product category that is the target of the exhibition. Products are extracted, a base price is calculated using the distribution of sales prices for each of the candidate products, and among the candidate products, products whose sales price is included in the pre-plan product price range according to the base price are determined as planned products. there is.

In step 703, the marketing management device 150 obtains the display conditions of the planning products, and uses the display conditions to generate a captured image to be displayed in the planning exhibition. Here, the display condition may include the font size of the title of the exhibition, the font size of product names and product descriptions of the planning products, and the layout arrangement of the exhibition.

According to an embodiment of the present disclosure, the marketing management device 150 determines a first layout arrangement for each of the planned products in the first open market, and based on the first layout arrangement, a plan exhibition in the first open market. Creates a first captured image to be displayed on, determines a second layout arrangement for each of the planning products in a second open market different from the first open market, and based on the second layout arrangement, of the second open market A second captured image to be displayed before planning may be generated. Here, the first layout arrangement and the second layout arrangement may be different.

According to an embodiment of the present disclosure, the marketing management device 150 calculates a contribution corresponding to each of the planned products based on the sales timing, sales quantity, and net profit for each of the planned products in the first open market, Based on the contribution, planning products may be clustered, and with respect to the clustered planning products, a first layout arrangement may be determined based on the number of planned products for each cluster.

According to an embodiment of the present disclosure, the marketing management device 150 adds the title of the exhibition to the UI screen of the exhibition based on the font size of the title of the exhibition, and based on the first layout arrangement and the priority according to the contribution , Arrange the planning products on the exhibition UI screen, consider the font size of the product name and product description of the planning products, add the product names and product descriptions of the planning products to the exhibition UI screen, capture the exhibition UI screen, and capture the first image can be created.

In step 705, the marketing management device 150 uploads the captured image to the image hosting server. The marketing management device 150 may transmit a captured image displaying a special exhibition to the image hosting server.

In step 707, the marketing management device 150 uses the source address of the captured image linked through the image hosting server to generate exhibition display information in which the captured image is displayed. The marketing management device 150 may generate exhibition-related information to be provided to consumers through an open market using an image hosting service.

According to an embodiment of the present disclosure, the special exhibition display information may include a start date and time of the special exhibition, an end date and time, and a captured image.

In step 709, the marketing management device 150 transmits exhibition display information to the open market. The marketing management device 150 may transmit exhibition display information to the open market, and the open market may provide platform services by displaying captured images according to the exhibition start date and end date according to the received exhibition display information. .

8 illustrates a flowchart 800 of a method for uploading a detailed page capture image by the marketing management device 150 in the marketing management system 100 according to various embodiments of the present disclosure. 8 illustrates a method of operating the processor 220 .

Referring to FIG. 8 , in step 801 , the marketing management device 150 acquires a detailed page template for any one planned product among planned products. The marketing management device 150 may select one planned product and obtain a detailed page template for the selected planned product. According to an embodiment of the present disclosure, the marketing management device 150 may directly receive a detailed page template from a product seller. According to another embodiment of the present disclosure, the marketing management device 150 may check a detailed page template of a product of the same category as a planning product through web crawling, and determine a most used template as a detail page template.

In step 803, the marketing management device 150 acquires the contents of the planned product including the image, title, and description of the planned product. The marketing management device 150 may directly receive an image, title, and description of a planning product from a user.

In step 805, the marketing management device 150 creates a detailed page capture image by arranging planned product contents in consideration of the detailed page template. The marketing management device 150 may create a detailed page UI screen by arranging an image, a title, and a description of a planned product based on a template of the detailed page. Then, the marketing management device 150 may generate a detailed page capture image by capturing the detailed page UI screen.

In step 807, the marketing management device 150 uploads the detailed page capture image to the image hosting server. The marketing management device 150 may transmit the detailed page capture image to the image hosting server. Then, the marketing management device 150 may add a detailed page capture image to the planning exhibition by using an image hosting service.

Methods according to the embodiments described in the claims or specification of the present disclosure may be implemented in the form of hardware, software, or a combination of hardware and software.

When implemented in software, a computer readable storage medium storing one or more programs (software modules) may be provided. One or more programs stored in a computer-readable storage medium are configured for execution by one or more processors in an electronic device. One or more programs include instructions that cause the electronic device to execute methods according to embodiments described in the claims or specification of the present disclosure.

Such programs (software modules, software) may include random access memory, non-volatile memory including flash memory, read only memory (ROM), and electrically erasable programmable ROM. (electrically erasable programmable read only memory (EEPROM), magnetic disc storage device, compact disc-ROM (CD-ROM), digital versatile discs (DVDs), or other It can be stored on optical storage devices, magnetic cassettes. Alternatively, it may be stored in a memory composed of a combination of some or all of these. In addition, each configuration memory may be included in multiple numbers.

In addition, the program is provided through a communication network such as the Internet, an intranet, a local area network (LAN), a wide area network (WAN), or a storage area network (SAN), or a communication network consisting of a combination thereof. It can be stored on an attachable storage device that can be accessed. Such a storage device may be connected to a device performing an embodiment of the present disclosure through an external port. In addition, a separate storage device on a communication network may be connected to a device performing an embodiment of the present disclosure.

In the specific embodiments of the present disclosure described above, components included in the disclosure are expressed in singular or plural numbers according to the specific embodiments presented. However, the singular or plural expressions are selected appropriately for the presented situation for convenience of explanation, and the present disclosure is not limited to singular or plural components, and even components expressed in plural are composed of the singular number or singular. Even the expressed components may be composed of a plurality.

Meanwhile, in the detailed description of the present disclosure, specific embodiments have been described, but various modifications are possible without departing from the scope of the present disclosure. Therefore, the scope of the present disclosure should not be limited to the described embodiments and should not be defined by the scope of the claims described below as well as those equivalent to the scope of these claims.

Claims (6)

In the operating method of a marketing management device for managing special exhibitions provided through a plurality of open markets,
determining planned products to be sold through the special exhibition based on sales information and sales prices for each of a plurality of products included in the product category to be the target of the special exhibition;
obtaining a display condition of the planning products, and generating a captured image to be displayed in the planning exhibition using the display condition;
Uploading the captured image to an image hosting server;
generating exhibition display information displaying the captured image by using a source address of the captured image linked through the image hosting server; and
Transmitting the exhibition display information to an open market;
The display condition includes the font size of the title of the exhibition, the font size of product names and product descriptions of the planning products, and the layout arrangement of the exhibition,
The step of generating the captured image is
obtaining sales timing, sales quantity, and net profit for each of the planning products in the open market;
calculating a time score from the sales timing, a quantity score from the sales quantity, and a profit score from the net profit, for each of the planned products;
calculating contributions corresponding to each of the planning products based on the timing score, the quantity score, and the profit score;
clustering the planning products based on differences in contributions for each of the planning products;
determining a layout arrangement to which a gallery type for each cluster is applied, corresponding to the number of planned products for each cluster, with respect to the clustered planned products; and
Based on the layout arrangement, generating a captured image to be displayed in the exhibition of the open market.
The method of claim 1,
The step of determining the planning products is,
extracting candidate products from among the plurality of products by using the sales information;
calculating a reference price using the sales price; and
Determining, among the candidate products, products whose sales price is included in the price range of the pre-plan product according to the reference price as planned products;
The sales information includes sales timing, sales quantity, and sales reviews for each of the plurality of products,
The sale price includes a distribution of sale prices for each of the candidate products.
delete delete The method of claim 1,
The step of generating the captured image is,
Adding a title of the exhibition to a UI (user interface) screen based on the font size of the title of the exhibition;
arranging the planning products on the exhibition UI screen based on the layout arrangement and priorities according to the degree of contribution;
adding product names and product descriptions of the planned products to the exhibition UI screen in consideration of product names and product descriptions of the planned products; and
A method comprising generating a captured image by capturing the exhibition UI screen.
The method of claim 1,
The exhibition display information includes a start date and time of the exhibition, an end date and time, and the captured image.

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