KR102510754B1 - Service providing apparatus and method for providing discount product information based on location - Google Patents

Abstract

The present invention relates to a service providing device and method for providing information on location-based discount products, and more particularly, provides discount sales information on discount products with imminent expiration dates for each affiliated store, and provides information between customers who want to purchase discount products. A service for providing information on location-based discount products that provides information to check the possibility of purchase while inducing competition among customers for discount products by calculating a rank based on the time it takes to reach the location of an affiliate that sells discount products It relates to a providing device and method. The present invention can encourage customers' desire to acquire products according to competition among customers, so that products that require fast inventory processing due to expiration dates can be selected as discounted products to support smooth inventory processing, as well as support for smooth inventory processing. By enabling the purchase of discount products, discount promotions can be conducted that do not require additional labor of affiliated store employees, which also has the effect of guaranteeing the cost efficiency of discount promotions.

Description

Service providing apparatus and method for providing discount product information based on location {Service providing apparatus and method for providing discount product information based on location}

The present invention relates to a service providing device and method for providing information on location-based discount products, and more particularly, provides discount sales information on discount products with imminent expiration dates for each affiliated store, and provides information between customers who want to purchase discount products. A service for providing information on location-based discount products that provides information to check the possibility of purchase while inducing competition among customers for discount products by calculating a rank based on the time it takes to reach the location of an affiliate that sells discount products It relates to a providing device and method.

Since products with a short shelf life, such as fresh food and dairy products, must be discarded after the expiration date, in order to minimize the inventory of these products, discount promotions are generally conducted for products with an imminent expiration date to increase the efficiency of inventory handling.

In order to smoothly process the inventory of such products, discount promotions must be distributed to as many customers as possible. Therefore, with the spread of user terminals supporting communication through a communication network, such discount promotions are promoted online.

However, since the existing service providing system for discount promotion is a method of providing information on discount products to users based on a specific region, location, and time in a push method, users may regard the information as advertising spam. There is a problem that the conversion rate is extremely low, and there is a problem that even if discount products are advertised, they do not sell well.

In addition, the head office, which supports discount promotions while managing a number of member stores, provides a pre-payment service so that users can preoccupy discount products by pre-paying online through their terminals.

However, in the case of such a pre-payment service, after the user purchases the discount product, before visiting the affiliate store to receive the discount product, the affiliate store's employee sells the discount product for the pre-paid quantity so that other customers do not purchase ( It must be separately classified as a product that has already been sold by separating it from the market.

As a result, the franchisee's employees have to perform the cumbersome task of checking discounted products every time they are sold online and securing purchased discounted products, which not only increases the inconvenience of the franchisee's staff, but also increases the cost of franchisee's staff involved in this sorting process. Since the work gap must be handled by other affiliated store employees, labor costs increase, and the pre-payment service for discount products eventually causes an increase in management costs of the affiliated store, resulting in a decrease in efficiency.

In addition, for the pre-payment service, since a pre-payment related service must be additionally introduced into a service providing system that manages a plurality of affiliated stores, there is a problem in that system construction costs increase.

In addition, since the pre-payment service allows buyers who have purchased discount products to change their mind and easily cancel the purchase without visiting the affiliate, the buyer's change is significant until the final purchaser of the discount product is determined, which causes continuous inventory changes. Buyers who visit affiliate stores to purchase discount products may not be able to purchase discount products because the inventory quantity is exhausted due to the pre-payment service, and then some quantities may be canceled and the inventory quantity may be secured again. A problem arises in which a buyer with a clear intention cannot purchase a product.

As described above, existing services related to discount promotions have difficulty in distinguishing only customers with a clear intention to purchase discount products and inducing them to visit affiliated stores, which limits the efficiency of inventory processing.

Korean Patent Publication No. 10-2016-0120455

The present invention provides advertisement information for a discount product with an imminent expiration date, and requires each customer who has expressed an intention to purchase the discount product through the advertisement information to reach an affiliate store that sells the discount product based on the location of the customer. Time is calculated to calculate and provide rankings according to the required time among customers, and by changing and providing these rankings in real time according to changes in required time according to the customer's movement, customers can determine whether discount products can be purchased. In addition to supporting merchants to decide whether to visit or not, by introducing a competitive system between customers to induce active customer visits to affiliates for discount products, and to support smooth inventory handling of discount products at low cost, promotion efficiency of discount products is improved. Its purpose is to elevate.

According to an embodiment of the present invention, a service providing apparatus for providing information on location-based discount products communicating with a head office server managing one or more affiliate stores and a customer terminal through a communication network includes affiliate store information including the location of the affiliate store from the headquarters server And a communication unit for receiving discount policy information on discount policies and product information including expiration date and stock quantity for each of one or more owned products possessed by the member store, and communicating with the customer terminal, and based on the discount policy information and product information When receiving advertisement request information including location information of a customer from a discount product determining unit configured to determine a discount product to be discounted from among one or more owned products and to generate advertisement information including a discount rate and stock quantity for each discount product, and the customer terminal, Advertising information is transmitted to the customer terminal through the communication unit, and upon receipt of selection information for an expression of intent to purchase a specific product selected by the customer in the advertisement information from the customer terminal, affiliate store information of a specific affiliate corresponding to the selection information After calculating the time required for the customer to reach the specific affiliated store based on the location information and the location information of the customer, the required time calculated for each of one or more other customer terminals expressing an intention to purchase the specific product and mutual and a control unit for transmitting competition status information generated by determining a priority between the customer terminal and one or more other customer terminals to the customer terminal through the communication unit so that the customer terminal and one or more other customer terminals have a higher priority as the required time is shorter.

As an example related to the present invention, the control unit interlocks with the discount product determining unit when receiving the advertisement request information, and at least one affiliate store that can arrive within a preset reference time based on the location information of the customer or is located within a preset radius It may be characterized in that the advertisement information is transmitted to the customer terminal after determining the discount product for each product and generating the advertisement information.

As an example related to the present invention, in the discount policy information, a discount rate for each range of one or more remaining periods is set in advance, and the discount product determining unit determines the expiration date of product information for the specific product and each range of the remaining period of the discount policy information. Based on the discount rate, if the remaining period between the end date and time of the expiration date and the current date and time satisfies a specific remaining period range according to the discount policy information, the specific product is determined as a discount product, and the specific product according to the discount policy information Product information of the specific product to which the discount rate corresponding to the remaining period range is applied may be included in the advertisement information.

As an example related to the present invention, the control unit receives location information periodically or in real time from the customer terminal, and whenever the location information is received, based on the current location according to the location information, up to a specific affiliate store according to the specific affiliate store information The required time may be recalculated, and the ranking of the competition status information may be updated and transmitted to the customer terminal according to the recalculated required time.

As an example related to the present invention, the service providing device receives the affiliate store information received from the head office server through the communication unit, the product information for each product in possession, and the sale information for each product in possession, and then matching and storing the stored information The learning unit further includes a learning unit configured to learn a sales pattern for a change in inventory quantity by time period for each of the owned products by learning the product information and the sale information stored in the storage unit as learning data, wherein the control unit is configured to learn a specific product information other than a discount product. Based on the expiration date according to the product information of the owned product and the discount policy information, the scheduled time for the specific owned product to be determined as a discounted product is confirmed, and the scheduled time and the product information of the specific owned product are stored in the learning unit. to calculate the expected inventory quantity for the item in stock at the scheduled time according to the sales pattern of the specific item in stock through the learning unit, and when the expected quantity in stock is not 0, the ratio between the scheduled time and the specific item in stock It may be characterized in that discount schedule information including product information and a discount rate applied to the specific owned product at the scheduled time according to the discount policy information is generated and transmitted to the customer terminal.

As an example related to the present invention, the discount product determining unit, when determining the discount product for a specific affiliated store, extracts the quantity in stock from each of the product information for each discount product, and plans to discount a product for requesting confirmation of the quantity in stock for each discount product List information is generated and transmitted to the POS terminal of the specific affiliated store according to the affiliated store information of the specific affiliated store, and when receiving change request information for a request to change the stock quantity of a specific discounted product selected from the discount scheduled product list information from the POS terminal The inventory quantity of product information corresponding to the specific discount product may be updated according to the change request information and included in the advertisement information.

As an example related to the present invention, the control unit checks the ranking corresponding to the customer terminal from the competition status information, and determines the number of other customers that are below a preset first reference ranking or higher than the customers of the customer terminal. For each of one or more alternative products identical or similar to the selected product and determined to be a discount product if the inventory quantity according to the information is greater than or equal to, competition status information based on affiliate store information of other affiliates selling the alternative product and location information of the customer and, among the one or more competition status information corresponding to one or more alternative products, the alternative product corresponding to the competition status information in which the ranking of the customer corresponding to the customer terminal is calculated to be equal to or higher than the preset second standard ranking is selected as the recommended product. and, whenever the recommendation target product is selected, product recommendation including affiliate store information of other affiliated stores corresponding to the recommendation target product, product information on the recommendation target product sold by the other affiliated store, and discount rate applied to the recommendation target product Information may be generated and transmitted to the customer terminal.

As an example related to the present invention, when the control unit receives ranking decision request information including location information from a customer terminal arriving at the specific affiliate store, the controller converts the location information included in the ranking determination request information to a specific affiliate store location according to the specific affiliate store information. The final ranking determined by comparing the customer's arrival to the specific affiliated store, and if arrival is confirmed as a result of the determination, the competition status information is updated with the location information included in the ranking determination request information, or the final ranking Characterized in that receiving right information for proving the right to receive the discount product including the number tag corresponding to or time information about the time when arrival is confirmed is generated and transmitted to the customer terminal can do.

As an example related to the present invention, the control unit, when generating the competition status information, provides link information for sharing the competition status information with a user terminal selected from a customer terminal receiving the competition status information to the competition status information. It may be characterized in that it is included and transmitted to the customer terminal.

According to an embodiment of the present invention, a service providing method for providing information on a location-based discount product of a service providing device communicating with a head office server managing one or more affiliated stores and a customer terminal through a communication network includes obtaining the location of an affiliated store from the head office server. Receiving and storing discount policy information on discount policies and product information including expiration date and stock quantity for each product possessed by the affiliate and affiliated store information, and advertising including the location information of the customer from the customer terminal Determining a discounted product to be discounted from among the one or more owned products based on the discount policy information and product information when request information is received, generating advertising information including a discount rate and stock quantity for each discounted product, and transmitting the generated advertisement information to the customer terminal. And, when receiving selection information for an indication of intention to purchase a specific product selected by the customer from the advertisement information from the customer terminal, based on the location information of the specific affiliate store corresponding to the selection information and the location information of the customer Calculating the time required for the customer to reach the specific affiliated store and comparing the required time calculated for each of one or more other customer terminals expressing an intention to purchase the specific product with the time required for the customer terminal to mutually compare the required time Generating competition status information including a ranking determined between the customer terminal and one or more other customer terminals so that the shorter the shorter the ranking, the higher the ranking, and then transmitting the information to the customer terminal.

The present invention first provides advertisement information on discount products for each affiliate store near a customer who searches for discount products so that customers who arrive at the affiliate store can purchase discount products, select a product to express their intention to purchase discount products from the affiliate store, Competitive status information, including the time required to arrive at the affiliated store for customers who have made a wish, and the time required for arrival to each affiliated store of customers who have requested the same discount product and the ranking according to the time required for arrival can be provided to customers so that customers can identify other customers who are likely to reach them before they do, providing information that induces competition to purchase discount products among customers. It can encourage the willingness to acquire products, select products that require fast inventory processing due to their expiration date as discounted products, and support smooth inventory processing. Also, by allowing the purchase of discounted products only when visiting the affiliated store, the affiliated store employee's Since it is possible to carry out discount promotions that do not require additional labor, the cost efficiency of discount promotions is also guaranteed.

In addition, the present invention determines the arrival time of a plurality of customers participating in a purchase competition for a specific discount product at a specific affiliated store selling a specific discount product and the customer's purchase priority according to the corresponding arrival time in a service providing device. By proving on behalf of customers with public confidence, customers who arrive at similar times to purchase a specific discount product can easily designate and convince customers who have priority in purchasing, and purchase discount products based on the arrival of the affiliate It has the effect of increasing customer satisfaction by preventing disputes between customers that may occur in the process of selling discount products that grant authority.

In addition, the present invention introduces a competition system when selling discount products to smoothly process the inventory of affiliates, thereby minimizing damages to affiliates due to malicious inventory and supporting customers to purchase products at low prices. However, it has the effect of inducing a virtuous cycle of resources through the smooth processing of inventory.

1 is a block diagram of a service providing system for providing information on location-based discount products according to an embodiment of the present invention.
2 is a block diagram of a service providing device for providing information on location-based discount products according to an embodiment of the present invention.
3 and 4 are diagrams illustrating operations for providing competition status information related to discount products of a service providing device for providing information on location-based discount products according to an embodiment of the present invention.
5 is an exemplary operation diagram for recommending alternative products of a service providing device for providing information on location-based discount products according to an embodiment of the present invention.
6 is an exemplary operation view of a ranking determination process of a service providing device for providing information on location-based discount products according to an embodiment of the present invention;
7 is a flowchart of a service providing method for providing information on location-based discount products according to an embodiment of the present invention.

Hereinafter, detailed embodiments of the present invention will be described with reference to the drawings.

1 is a configuration diagram of a service providing system (hereinafter referred to as a service providing system) for providing information on location-based discount products according to an embodiment of the present invention.

As shown, the service providing system includes one or more customer terminals 10 purchasing products from affiliated stores, a headquarters server 200 managing one or more affiliated stores, and the one or more customer terminals 10 and the headquarters through a communication network. It may include the service providing device 100 communicating with the server 200 .

At this time, the service providing system may further include one or more Point Of Sale (POS) terminals 20 respectively corresponding to the one or more affiliated stores, and the POS terminal 20 includes the headquarters server 200 and the service It may communicate with the providing device 100 through a communication network.

In addition, the communication network described in the present invention may include a wired / wireless communication network, and as an example of such a wireless communication network, a wireless LAN (WLAN), a DLNA (Digital Living Network Alliance), a WiBro (Wireless Broadband: Wibro), Wimax (World Interoperability for Microwave Access: Wimax), GSM (Global System for Mobile communication), CDMA (Code Division Multi Access), CDMA2000 (Code Division Multi Access 2000), EV-DO (Enhanced Voice-Data Optimized or Enhanced Voice- Data Only), WCDMA (Wideband CDMA), HSDPA (High Speed Downlink Packet Access), HSUPA (High Speed Uplink Packet Access), IEEE 802.16, Long Term Evolution (LTE), LTE-A (Long Term Evolution- Advanced), Broadband Wireless Mobile Broadband Service (WMBS), 5G mobile communication service, Bluetooth, LoRa (Long Range), RFID (Radio Frequency Identification), Infrared Data Association (IrDA), Ultra Wideband (UWB), ZigBee, Near Field Communication (NFC), Ultra Sound Communication (USC), Visible Light Communication (VLC), Wi-Fi, Wi-Fi Direct and the like may be included. In addition, wired communication networks include wired local area network (LAN), wired wide area network (WAN), power line communication (PLC), USB communication, Ethernet, serial communication, optical/coaxial cables, etc. may be included.

In addition, the customer terminal 10 described in the present invention includes a smart phone having a communication function, a portable terminal, a mobile terminal, a personal digital assistant (PDA), Various devices such as notebook computers, tablet PCs, ultrabooks, wearable devices (eg, smartwatches, smart glasses, flexible terminals, etc.) A terminal may be included.

In addition, the service providing system according to an embodiment of the present invention is installed in the customer terminal 10 and is an application unit that is a control unit 140 in a state in which a dedicated application for communication with the service providing device 100 is executed. (11) may be further included, and the function of the application unit 11 will be described in detail below.

In addition, the head office server 200 stores affiliate store information including the location of an affiliate store for each affiliate store, product information for each item in possession of one or more items in possession, discount policy information related to a discount policy for items in possession with an imminent expiration date, and the like. It can be configured including DB.

In addition, the head office server 200 may receive sales information from the POS terminal 20 of the affiliated store when selling the owned product and store it in the DB.

In addition, the product information for each owned product includes product identification information of the owned product, detailed information including the name and price of the product, member store identification information for a selling member store selling the held product, and information on the held product held by the corresponding selling member store. It can include information about stock quantity, etc.

According to the configuration described above, the service providing device 100 according to the present invention interlocks with the server 200 of the head office in which the affiliate management system is built to discount products whose expiration date is imminent according to the discount policy information among the products held by the affiliate store. After determining the product, advertisement information for the discounted product may be generated and provided to the customer terminal 10, and based on the advertisement information, the customer terminal 10 expresses an intention to purchase the specific product selected and the location of the customer. After calculating the time it takes for that customer to reach an affiliated store that sells a specific product, the time required for that customer to reach an affiliate store that sells a specific product is compared to the same calculated time for other customers who expressed their intention to purchase that specific product, and then the discount product between customers is calculated. By providing information on the current status of competition, including competition rankings, to customers, it is possible to guide customers about their purchasing potential for discounted products, as well as stimulate competition among customers who want to purchase discounted products to promote sales of products that are about to expire. It is possible to support inventory processing through a smooth process, which will be described in detail with reference to the drawings below.

2 is a block diagram of the service providing device 100 for providing information on location-based discount products according to an embodiment of the present invention.

As shown, the service providing device 100 may include a communication unit 110, a discount product determination unit 120, a learning unit 130, and a control unit 140, but is not limited thereto, and various Of course, components may be added.

In addition, at least one of the communication unit 110, the discount product determination unit 120, and the learning unit 130 may be included in the control unit 140.

At this time, the service providing device 100 may be configured as a server.

Based on the above-described configuration, with reference to the detailed operation configuration of the service providing apparatus 100 according to FIGS. 3 and 4 , operation examples of each component constituting the service providing apparatus 100 will be described.

First, the communication unit 110 may communicate with the head office server 200 and the customer terminal 10 through a communication network.

In addition, the communication unit 110 transmits affiliate store information including the location of affiliated stores for each affiliated store from the head office server 200, product information including expiration date and stock quantity for each of one or more products possessed by the affiliated store, and discount policy for discount policy. information can be received.

Also, the service providing apparatus 100 may include an affiliated store DB 101, and the affiliated store DB 101 may be configured as a storage unit configured in the service providing apparatus 100.

Accordingly, the control unit 140 may store the affiliate store information received through the communication unit 110 and the product information for each of one or more owned products in the affiliate store DB 101 by mutually matching each other for each different affiliate store.

At this time, the control unit 140 may request and receive the product information including the product holding status for each affiliated store from the server 200 of the headquarters periodically or in real time through the communication unit 110, and the communication unit 110 Existing product information stored in the affiliated store DB 101 corresponding to the product information received through may be updated with the received product information.

In addition, the discount policy information may set different discount rates for each range of one or more remaining periods in order to promote sales of products whose expiration date is imminent, and discount rates for each range of one or more remaining periods may be set for each product type. In this case, a discount rate for each remaining period range corresponding to at least one product type may be set in the discount policy information to be different from a discount rate for each remaining period range for other product types.

At this time, the discount policy information may be stored in the affiliate store DB 101 by the controller 140 and set in the discount product determining unit 120 by the controller 140 .

According to the configuration described above, the discount product determining unit 120 may determine a product to be discounted from among one or more owned products owned by the affiliated store as a discounted product based on discount policy information and product information for each affiliated store.

For example, the discount product determining unit 120 determines the expiration date of each of one or more product information stored in the affiliated store DB 101 by matching with affiliated store information of the specific affiliated store for a specific affiliated store, and After confirming the remaining period by comparing the end date and time with the current date and time, a possessed product whose corresponding remaining period falls within the range of the remaining period according to the discount policy information may be determined as a discount product.

In addition, the discount product determining unit 120 determines the discount rate set in the discount policy information corresponding to the remaining period range to which the remaining period of the discount product belongs for each of one or more discount products determined according to the determination of the discount product corresponding to the specific affiliated store. It can be identified from the discount policy information.

In addition, the discount product determining unit 120 provides discount product information including product identification information and stock quantity extracted from product information of a discount product corresponding to a specific affiliated store and a discount rate identified for the discount product. The product identification information may include the type of product, the name of the product, and the like included in the product information.

For example, the remaining period until the end of the expiration date of a specific holding product among the products held by a specific merchant is 3 days, and the specific remaining period range set in the discount policy information exceeds 2 days and is less than or equal to 3 days, and the specific remaining period range If the discount rate set in the discount policy information is 20%, the specific holding product falls within the specific remaining period range, so the specific holding product is determined as a discount product, and the discount rate of the discounted product is determined to be 20%, and the specific holding product is determined as 20%. It is possible to create product identification information about stocked products, stock quantity, and discount product information for which a 20% discount rate is set.

In addition, the discount product determination unit 120 may generate discount product information for each of one or more discount products corresponding to a specific affiliated store, and advertisement information including one or more discount product information and affiliated store information of the specific affiliated store may be generated by the specific affiliated store. It can be created to correspond to the affiliated store.

Also, the discount product determining unit 120 may generate advertisement information for each one or more affiliated stores as described above.

In the configuration described above, the discount product determining unit 120 extracts the stock quantity from each product information for each discount product stored in the affiliate store DB 101 when determining the discount product for a specific affiliated store, and determines the stock quantity for each discount product. Information on a product list to be discounted for a confirmation request may be generated and transmitted to the POS terminal 20 of the specific affiliated store according to the affiliated store information of the specific affiliated store.

At this time, the identification information of the POS terminal 20 may be included in the affiliated store information stored in the affiliated store DB 101, and the discount product determining unit 120 determines the POS terminal 20 of a specific affiliated store based on the affiliated store information. It is possible to transmit information on the list of scheduled products to be discounted by checking.

That is, since the service providing device 100 may change the stock quantity of the discount product due to damage or loss during handling of the discount product at a specific affiliated store, the stock quantity of the discount product is the service providing device 100 In order to be synchronized (matched) between the service providing device 100 and the specific affiliated store, the discounted product list information on the stock quantity for each discount product of the specific affiliated store recognized by the service providing device 100 is transmitted to the POS terminal 20 of the specific affiliated store to provide a corresponding By displaying it on the POS terminal 20, it is possible to provide a specific affiliate store to check whether the stock quantity for each discount product recognized by the service providing device 100 for a specific affiliate store matches the actual stock status of the specific affiliate store.

In addition, the POS terminal 20 may display the information on the list of products to be discounted so that the manager of a specific member store can check the stock quantity for each discounted product. The raw POS terminal 20 changes the stock quantity of the specific discount product including the product identification information of the specific discount product whose stock quantity needs to be changed among the discount products included in the list of products to be discounted, and the stock quantity changed by the manager. Change request information for the request may be generated and transmitted to the service providing device 100 .

Accordingly, upon receiving the change request information through the communication unit 110, the discount product determining unit 120 determines at least one of product information related to the change request information stored in the affiliated store DB 101, advertisement information, and competition status information. The stock quantity included in the discount product information related to the change request information is changed according to the change request information, and the discount product information related to the change request information is updated so that the stock quantity of the specific discount product is determined by the service providing device 100. It can be synchronized and matched between affiliates.

Meanwhile, the control unit 140 may communicate with one or more customer terminals 10 through the communication unit 110, and includes customer location information from a specific customer terminal 10 and an advertisement for requesting the advertisement information. Request information can be received.

At this time, the customer terminal 10 may have a dedicated application for communication with the service providing device 100 pre-installed, and an application that is a terminal control unit in a state in which the dedicated application for controlling the customer terminal 10 is executed. The unit 11 measures the current location of the customer terminal 10 through a global positioning system (GPS) unit configured in the customer terminal 10 to generate location information of the customer, and then the user configured in the customer terminal 10. Based on a user input through the input unit, advertisement request information including location information of the customer may be generated and transmitted to the service providing device 100 through a terminal communication unit configured in the customer terminal 10 .

Also, when receiving the advertisement request information from the specific customer terminal 10, the control unit 140 of the service providing apparatus 100 may generate the advertisement information in conjunction with the discount product determination unit 120.

For example, upon receiving the advertisement request information, the control unit 140 searches the affiliated store DB 101 based on the location information of the customer included in the advertisement request information, and determines the location of the customer according to the location information of the customer. It is possible to identify one or more affiliate stores that can arrive within a preset reference time or are located within a preset radius.

In addition, the control unit 140 determines a discount product for each identified one or more affiliated stores in conjunction with the discount product determining unit 120 for one or more affiliated stores identified in correspondence with the advertisement request information to generate advertisement information and can transmit advertisement information for each corresponding affiliated store to a specific customer terminal 10 that transmits the advertisement request information.

At this time, when a plurality of affiliated stores corresponding to the advertisement request information are identified, the controller 140 may generate advertisement list information including advertisement information for each of a plurality of affiliated stores and transmit the generated advertisement list information to the specific customer terminal 10 .

In addition, the control unit 140 may match the affiliated store information corresponding to the advertisement information in the affiliated store DB 101 and store the advertisement information in the affiliated store DB 101 .

Accordingly, when the application unit 11 configured in the specific customer terminal 10 receives advertisement information from the service providing device 100, it identifies an affiliated store corresponding to the advertisement information and the location of the affiliated store from preset map information And the advertisement information can be matched with the location of the affiliated store and displayed, and the map information on which the advertisement information is displayed can be displayed through the display unit configured in the specific customer terminal 10 .

At this time, the application unit 11 identifies the affiliated store corresponding to the advertisement information and the location of the affiliated store based on the affiliated store information included in the advertisement information, and displays the identified affiliated store location on a map according to the map information. Advertisement information may be displayed, and advertisement information for each affiliated store included in the advertisement list information may be displayed on a map by matching the location of the corresponding affiliated store.

In addition, the application unit 11 may display one or more discount product information included in the advertisement information of the specific affiliated store through the display unit when a specific affiliated store displaying advertisement information is selected.

For example, the application unit 11 may display product identification information, stock quantity, discount rate, etc. for each discount product based on one or more discount product information included in the advertisement information.

In addition, when specific discount product information corresponding to a specific affiliated store is selected from the advertisement information of the specific affiliated store based on a user input (customer's user input) through the user input unit, the application unit 11 provides information on the specific discounted product information. Selection information for displaying the customer's purchase intention for the corresponding discount product may be generated and transmitted to the service providing device 100 .

In this case, the selection information may include terminal identification information of the specific customer terminal 10, information on the specific discount product, and the like. In addition, when generating the selection information, the application unit 11 may generate current location information of the customer through the GPS unit and include it in the selection information.

Accordingly, upon receiving the selection information from the specific customer terminal 10 through the communication unit 110, the control unit 140 of the service providing device 100 provides a specific affiliate store corresponding to the selection information based on the selection information. And it is possible to identify a discounted product for which a specific customer corresponding to the specific customer terminal 10 has expressed an intention to purchase.

Meanwhile, the control unit 140 determines the time required for the specific customer to reach the specific affiliated store based on the location of the specific affiliated store according to the affiliated store information of the specific affiliated store corresponding to the selection information and the location information of the specific customer; An estimated arrival time, which is an estimated time when the specific customer arrives at the specific affiliated store, may be calculated.

At this time, the control unit 140 determines the time required to reach the location of the specific affiliate or the expected arrival time based on the customer's current location information included in the advertisement request information or the customer's current location information included in the selection information. can be computed.

In addition, the control unit 140 determines whether there is another customer terminal 10 for one or more other customers who, like the specific customer, has displayed an intention to purchase the specific product and transmitted selection information to the service providing apparatus 100. and, if the other customer terminals 10 exist, the required time calculated in the same way as for the specific customer terminal 10 for each of the one or more other customer terminals 10 and the required time calculated for the specific customer are mutually determined. It is possible to generate competition status information in which the ranking between the customer terminal 10 and one or more other customer terminals 10 is determined so that the customer terminal 10 and one or more other customer terminals 10 have a higher rank (or rank) as the required time is shorter, and the competition status information In the affiliated store DB 101, product information of a specific affiliated store corresponding to the competition status information may be matched and stored.

In the configuration described above, the service providing device 100 may include a member DB in which member information for each customer is stored, and the controller 140 selects the member DB when receiving selection information from a specific customer terminal 10. Selected information may be stored by matching with member information of a specific customer corresponding to the information.

In addition, the control unit 140 determines the competition status including terminal identification information, the required time, and the ranking for each of a plurality of customer terminals 10 including the specific customer terminal 10 and one or more other customer terminals 10. information, and the terminal identification information included in the competition status information may be a phone number of the customer terminal 10 and a member ID of the customer terminal 10 .

For example, when the controller 140 receives selection information according to selection of milk A, which is a discount product sold at a specific affiliated store, from customer A terminal 10, based on the location of customer A included in the corresponding advertisement request information, the specific It is calculated that the time required to reach the affiliated store is 35 minutes, and when selection information according to the selection of milk A is received from customer B terminal 10, the time required to reach the specific affiliated store based on the location of customer B is 30 minutes calculation, and upon receipt of selection information according to the selection of milk A from customer C terminal 10, if it is calculated that the required time to the specific affiliated store is 20 minutes based on the location of the customer C, customer C with the shortest required time It is possible to create competition status information in which B is the first priority, the shortest customer B is the second priority, and the customer A with the longest turnaround time is the third priority. It can be transmitted to the customer terminal 10, customer terminal B 10, and customer terminal C 10.

Here, the controller 140 controls the remaining customer terminals 10 included in the competition status information excluding the specific customer terminal 10 before transmitting the competition status information to the specific customer terminal 10 for personal information protection. ) Each terminal identification information is blinded so as not to be displayed in the specific customer terminal 10, and then competition status information updated through the blinding process can be transmitted to the specific customer terminal 10.

In addition, the control unit 140, prior to receiving the selection information from the specific customer terminal 10, already transmits the selection information to other customer terminals 10 before the specific customer terminal 10 so that the competition status information is obtained. If it has already been created and stored in the affiliate store DB 101, the required time of the specific customer terminal 10 can be reflected (added) to the competition status information already generated and stored in the affiliate store DB 101 to update the competition status information. And, the updated competition status information may be transmitted to the specific customer terminal 10 .

In addition, the application unit 11 configured in each of the plurality of customer terminals 10 generates location information periodically or in real time through the GPS unit configured in the customer terminal 10 corresponding to itself from the time of receiving the competition status information. and can be transmitted to the service providing device 100.

At this time, when the location information is transmitted, the application unit 11 of the specific customer terminal 10 indicates a purchase intention by the specific customer of the specific customer terminal 10 in the control unit 140 of the service providing device 100. Information capable of identifying a specific discount product of a specific affiliate may be extracted from the competition status information and then transmitted together with the location information. For example, when the location information is transmitted, affiliate store identification information and product identification information included in the competition status information And report information including the location information can be generated and transmitted.

In addition, the control unit 140 of the service providing device 100 determines location information of a specific customer whenever location information of a specific customer is received from the specific customer terminal 10 participating in purchase competition according to the competition status information. Based on the customer's current location, a required time to a specific affiliated store corresponding to the competition status information may be calculated, and a ranking of the competition status information may be updated according to the calculated required time.

At this time, the control unit 140 of the service providing device 100 determines that the customer A moves faster and the customer A takes a shorter time than the customer B at the time of receiving location information from the terminal 10 of the customer A. In the competition status information, the competition status information may be updated by changing the customer A from the 3rd priority to the 2nd priority, and changing the customer B from the 2nd priority to the 3rd priority, and the updated competition status information is transmitted to the customer A terminal ( 10) can be sent.

As described above, the service providing device 100 provides information on discount products sold by the customer's nearby affiliated stores to a customer who has an intention to purchase a discount product, and the customer expresses an intention to purchase a specific product among the discount products. In this case, by providing customers with information on the current status of competition, including a leaderboard that allows other customers who have expressed their intention to purchase the specific product to visit the affiliated store and whether or not they can obtain the product based on the time required by the customer. , It is possible to support smooth sales of discount products by inducing customers to actively visit affiliate stores through the formation of a competitive relationship between customers who have expressed their intention to purchase discount products, and customers can check their rank and inventory quantity of discount products User convenience for purchasing discount products can be enhanced by providing information on the current status of competition to determine the possibility of obtaining a product and supporting customers to decide whether or not to visit the affiliated store.

As described above, the present invention uses a method in which a customer who arrives at an affiliate store first can purchase a discount product instead of a pre-payment method, and retrieves advertisement information for discount products in an affiliate store near the customer through a search according to the customer's active will. When a customer chooses a product to express their intention to purchase a discount product from a member store and makes a wish, the time information to arrive at the affiliate store is calculated and displayed based on location, and the same discount product Competitive status information, which is list information that includes the expected arrival time of each customer who requested the store and the ranking according to the expected arrival time, is provided so that customers can identify other customers who are likely to reach each other before themselves. It is possible to provide information that induces competition among customers, and through this, it is possible to encourage customers' desire to acquire products according to competition among customers, thereby inducing competition as described above for products that require quick inventory processing due to an imminent expiration date. You can support smooth sales by selecting products with discounts.

In addition, the present invention continuously updates and provides competition status information according to the movement of customers participating in the purchase competition of a specific discount product sold by a specific affiliate store, thereby providing customers with a situation in which a customer who moves first is more likely to purchase a discount product. It can encourage customers to actively purchase discounted products.

Meanwhile, the service providing apparatus 100 according to an embodiment of the present invention provides the customer terminal 10 with learning the expiration date and sales pattern of the held product among the held products at a specific affiliated store to satisfy the remaining period range according to the discount policy. Information on discount expected products that are expected to be changed to discount products due to the presence of inventory at the time of purchase may be provided to the customer terminal 10, which will be described in detail.

As shown in FIG. 2 , the control unit 140 receives the affiliate store information received from the head office server 200 through the communication unit 110, the product information for each owned product, and the sale information for each one or more owned products. Each affiliated store may be matched with each other and stored in the affiliated store DB 101 .

At this time, the head office server 200 may receive sales information including sales price and sales quantity of the owned product, product identification information, affiliate store identification information, etc. whenever the owned product is sold from the POS terminal 20 of the affiliated store. , the sales information may be provided to the service providing device 100 .

Accordingly, the control unit 140 of the service providing apparatus 100 may match affiliate store information and product information corresponding to the sale information with the sale information and store the matched items in the affiliate store DB 101 .

In addition, the learning unit 130 included in the service providing device 100 learns the product information and the sales information stored in the affiliated store DB 101 as learning data to determine the change in stock quantity by time slot for each product. sales patterns can be learned.

To this end, the learning unit 130 may include a learning model that learns with the learning data, and the learning model may be composed of a deep learning algorithm.

In this case, the deep learning algorithm may be composed of one or more neural network models.

In addition, the neural network model (or neural network) described in the present invention may be composed of an input layer, one or more hidden layers, and an output layer, and the neural network model includes a deep neural network (DNN) , various types of neural networks such as a recurrent neural network (RNN), a convolutional neural network (CNN), and a support vector machine (SVM) may be applied.

Accordingly, the learning unit 130 may match product information and sales information stored in the affiliated store DB 101 for each owned product to learn the learning model. A correlation between sales patterns according to changes in inventory quantity may be learned.

Based on the above configuration, the control unit 140, when the learning of the learning unit 130 is completed, selects one or more owned products that are not determined as discount products by the discount product determining unit 120 for a specific affiliated store. It can be confirmed in the affiliated store DB 101.

In addition, the control unit 140 may check an expiration date according to product information of a specific owned product other than a discounted product and a scheduled time for determining the specific owned product as a discounted product based on the discount policy information.

For example, the control unit 140 determines that the remaining period until the expiration date set for a specific possession product other than a discount product is 5 days remaining based on the current time, and the specific possession product is determined as a discount product. When the remaining period range according to the applied discount policy information is 3 days, the scheduled time for determining the specific owned product as a discounted product may be confirmed as 2 days.

In this case, the scheduled time may be the remaining scheduled time remaining until the specific owned product is converted into a discount product, the scheduled time includes the start date and end date of the scheduled time, and starts from the start date of the scheduled time. It may be set as a time interval until the end date and time of the time. Here, the starting date and time of the scheduled time may be the current time, and the ending date and time of the scheduled time may be a point in time when the specific owned product is converted into a discount product.

In addition, the control unit 140 applies the scheduled time and product information of the specific owned product to the learning unit 130, and through the learning unit 130, at the scheduled time according to the sales pattern of the specific owned product. It is possible to calculate the expected inventory quantity for the stocked product of

That is, when the control unit 140 applies product information and scheduled time of the specific owned product to the learning model of the learning unit 130, the learning unit 130 responds during the remaining period of 2 days through the learning model. Therefore, it is possible to calculate the expected stock quantity, which is a prediction result of predicting a change in stock quantity after 2 days from the current stock quantity according to product information of the specific stock item according to a pre-learned sales pattern for the specific stock item.

In addition, the control unit 140 interworks with the learning unit 130 to set a predetermined time (or discount schedule) for determining (converting) the specific item to be discounted when the expected stock quantity of the item in stock is not 0. Time), product information of the specific owned product, and discount rate applied to the scheduled time (or scheduled discount time) according to the discount policy information may be generated and transmitted to the customer terminal 10 .

In this case, the control unit 140 may generate the discount schedule information in conjunction with the learning unit 130 for only owned products for which a scheduled time within a preset future period range is calculated based on the current time.

In addition, the controller 140 may generate discount guide information including discount schedule information for each of one or more owned products for which the discount schedule information is calculated while the scheduled time falls within the future period range, and transmits the generated discount guide information to the customer terminal 10 .

In addition, the controller 140 extracts affiliated store information and product information corresponding to the selected product from the affiliated store DB 101 upon receipt of purchase guidance request information for a product selected from the discount guidance information, and then sends the customer terminal 10 , so that information about an affiliated store that sells the selected product, the location of the affiliated store, and the product is displayed on the customer terminal 10 .

That is, the control unit 140 selects only products that are expected to be in stock when they are converted to discount products among products that are scheduled to be converted to discount products in the near future and provides them to customers, as well as products that are likely to be converted to discount products. By guiding the discount rate when converting to a discount product for the product, customers can visit the affiliate store in advance after checking the product of interest they want to purchase among the products that are scheduled to be converted to a discount product, and guide them so that they can secure the product of interest. Customer satisfaction and customer convenience can be greatly improved in accordance with discount promotions for products with imminent expiration dates by providing prior information on products to be converted to mid-discount products and ensuring the ease of securing products of interest based on the prior notification. there is.

On the other hand, the service providing apparatus 100 according to an embodiment of the present invention checks the competition status information together with the customer corresponding to the potential purchaser, and the specific customer participating in the competition status information is significantly behind other customers in the required time. If the ranking is very low and the possibility of purchasing a discounted product is low, guidance on alternative products of other merchants that sell the same or similar alternative products to the discounted product that the customer wants to purchase may be provided to the customer terminal 10. It will be described in detail with reference to FIG. 5 .

As shown, the control unit 140 may check the ranking of a specific customer corresponding to the specific customer terminal 10 from the competition status information to determine whether the ranking is equal to or lower than a preset first reference ranking.

In addition, the control unit 140 determines the specific customer based on the competition status information when the ranking of the specific customer is equal to or less than the preset first reference ranking or the number of other customers ahead of the specific customer is equal to or greater than the inventory quantity according to the competition status information. It can be determined that the purchase possibility for a specific discounted product is low.

Accordingly, the control unit 140 may identify, in the affiliated store DB 101, one or more alternative products that are the same or similar to the selected product and are determined as discount products for a specific customer determined to have a low purchase possibility.

In addition, the control unit 140 generates competition status information for each of one or more alternative products based on affiliate store information of other affiliate stores selling the alternative products and location information of the customer, and corresponding to one or more alternative products, respectively. Among one or more pieces of competition status information, an alternative product corresponding to the competition status information in which the ranking of a specific customer corresponding to the specific customer terminal 10 is calculated to be equal to or higher than a preset second reference rank may be selected as a recommendation target product.

For example, the control unit 140 returns the member store DB 101 to the affiliated store DB 101 when the ranking of a specific customer is 4th in the competition status information calculated for milk A, which is a specific discount product, and is lower than the preset first standard ranking of 3rd. B milk and C milk, which are products similar to the specific discount product, are selected as substitute products, and competition status information is created assuming that the specific customer participated in purchasing competition for each of B milk and C milk. Among the competition status information calculated for milk and C milk, respectively, the ranking of the specific customer is calculated as 2nd in the competition status information corresponding to milk B, and if the ranking is 2nd or higher, which is the preset second standard ranking, the corresponding milk B is a recommended product. can be selected as

In addition, whenever the recommendation target product is selected, the control unit 140 provides affiliate store information of other affiliated stores corresponding to the recommendation target product, product information on the recommendation target product sold by the other affiliated store, and a discount rate applied to the recommendation target product. Product recommendation information including may be generated and transmitted to the specific customer terminal 10 .

That is, in the service providing apparatus 100 according to the present invention, when the possibility of purchasing a discounted product that a customer wants to purchase at a specific affiliated store is low due to the significant number of competitors, the customer makes a purchase through self-determination on the possibility of purchasing such a customer. Customers can be guided to conveniently purchase products similar or identical to the desired product at other affiliates, greatly increasing customer satisfaction, as well as dispersing competition by guiding low-ranking customers to purchase similar products from other affiliates nearby can make it

Meanwhile, the service providing apparatus 100 according to an embodiment of the present invention may limit the number of purchaseable products of a specific discount product when there are many customers who have expressed an intention to purchase a specific discount product of a specific affiliated store.

To this end, the control unit 140 of the service providing device 100 receives selection information from the customer terminal 10 for each customer displaying a purchase intention for a specific held product (or specific discounted product) determined as a discount product, The number of customers participating in the purchase competition for the specific owned product may be counted by aggregating selection information for each customer.

In addition, the control unit 140 changes (sets) the number of products that can be purchased to a preset limited number when the number of corresponding customers is equal to or greater than a predetermined reference value for limiting purchases, and provides competition status information corresponding to the specific owned product. When providing, the limited number may be matched with the terminal identification information of the customer terminal 10 receiving the competition status information, and the limited number may be included in the competition status information as a purchaseable number and provided to the customer terminal 10 .

In addition, the control unit 140 includes the product identification information of the specific owned product through the communication unit 110 and sets the number of items that can be purchased to the limited number, and the included discount product management information to the specific owned product. is transmitted to the POS terminal 20 of a specific affiliate that sells, and the discount product management information is displayed on the POS terminal 20 of the specific affiliate, thereby providing the manager of the specific affiliate with discount products based on the corresponding discount product management information. It is possible to inform customers to sell only a limited number of a specific holding product to each customer.

Through this, the service providing apparatus 100 can manage so that discount benefits can be evenly distributed to a plurality of customers when the popularity of the held product converted into a discount product is high.

On the other hand, the service providing apparatus 100 according to an embodiment of the present invention provides the remainder of a specific discount product in a situation where a plurality of customers participating in a purchase competition for a specific discount product arrive at a specific affiliated store at similar times and there is little difference in arrival time. In a situation where the number of customers cannot purchase all of the corresponding customers, it is difficult for the customer to directly prove which one of the plurality of customers arrived first, which may cause disputes among the plurality of customers.

Therefore, a configuration for preventing this will be described in detail with reference to FIG. 6 .

As shown, when the application unit 11 configured in a specific customer terminal 10 receives competition status information from the service providing device 100 through the terminal communication unit, it participates in a purchase competition for a specific discount product corresponding to the corresponding competition status information. When the competition status information is received, a preset input interface such as an arrival confirmation button for requesting proof of arrival at a specific affiliate store selling the specific discount product from the service providing device 100 is provided with the corresponding competition status information can be displayed together.

In addition, the application unit 11 may update the existing competition status information with the newly received competition status information whenever it receives updated competition status information that is changed periodically or in real time from the service providing device 100 .

In addition, when a specific customer of a specific customer terminal 10 arrives at a corresponding specific affiliated store and selects the input interface, the application unit determines that the specific customer has arrived at a specific affiliated store that sells a specific discount product, and establishes communication with other customers. In order to determine a relative ranking according to competition, ranking determination request information for requesting proof of a corresponding ranking may be transmitted to the service providing device 100 .

At this time, the application unit 11 of the specific customer terminal 10 generates current location information through the GPS unit of the specific customer terminal 10 when the input interface is selected, and then obtains the current location information and the current competition information. Rank determination request information including extracted member store identification information and product identification information and terminal identification information of the specific customer terminal 10 may be generated and transmitted to the service providing device 100 through a terminal communication unit.

In the configuration described above, the application unit 11 of the specific customer terminal 10 measures the current location of the specific customer in real time or periodically through the GPS unit from the time of receiving the competition status information, and then determines the competition status information according to the competition status information. Compared to the affiliate store location, if the current location is located within a preset radius based on the affiliate store location, the ranking determination request information may be automatically generated and transmitted to the service providing device 100 .

Accordingly, the control unit 140 of the service providing apparatus 100, when receiving ranking decision request information including location information from a specific customer terminal 10 arriving at the specific affiliated store, returns the location information included in the ranking determination request information. It is possible to determine whether the specific customer has arrived at the specific affiliated store by comparing the location of the affiliated store according to the specific affiliated store information corresponding to the competition status information.

At this time, the control unit 140 identifies the specific affiliated store information in the affiliated store DB 101 based on the affiliated store identification information included in the ranking determination request information, extracts location information of a specific affiliated store from the specific affiliated store information, and determines the ranking. It is possible to determine whether the customer has arrived at the specific affiliated store by comparing the current location information according to the requested information.

In addition, when the arrival of the specific customer to the specific affiliated store is confirmed as a result of the determination based on the ranking determination request information, the control unit 140 updates the competition status information with location information included in the ranking determination request information to The determined final ranking, number tag corresponding to the final ranking, or receipt authority information for proving the authority to receive the discount product including time information about the time when arrival is confirmed for the specific affiliated store or other customer is generated, It can be transmitted to a specific customer terminal (10).

At this time, the receiving right information may include ranking information including at least one of the final ranking, number table, and time information, terminal identification information of the specific customer terminal 10, product identification information, affiliate store identification information, etc. .

Accordingly, the application unit 11 of the specific customer terminal 10 displays the receiving right information to provide competition status information to managers (employees) of the specific affiliated store or other customers who want to purchase the same discount product as the specific customer. By proving the final ranking in the purchase competition according to, it is possible to support a plurality of customers to easily determine who has the right to receive the discount product with priority without dispute.

In this way, the present invention is a service providing device for determining the arrival time of a plurality of customers participating in purchase competition for a specific discount product at a specific affiliated store selling a specific discount product and the customer's purchase priority according to the corresponding arrival time. By proving on behalf of customers with public confidence in (100), customers who arrive at the affiliate store to purchase a specific discount product at a similar time can easily designate and understand customers who have priority in purchasing, and can support the arrival of the affiliate store. It is possible to increase customer satisfaction by preventing disputes between customers that may occur in the process of selling discount products, which grants the right to purchase discount products as a standard.

Meanwhile, the service providing device 100 constituting the service providing system according to an embodiment of the present invention and the application unit 11 configured in the customer terminal 10 may share competition status information related to a discount product desired by a specific customer. By supporting the sharing of competition status information with a user designated by the specific customer through other applications that can be shared, it is possible to support the sharing target user to check the discount product to be shared and the competition status for the discount product. This will be explained in detail. .

First, the control unit 140 of the service providing device 100 is configured to share the competition status information with a user terminal selected from a specific customer terminal 10 receiving the competition status information when generating the competition status information. Link information may be included in the competition status information and transmitted to the customer terminal 10 .

Accordingly, the application unit 11 of the specific customer terminal 10 provides a preset sharing button for sharing link information included in the competition status information to the user of the specific customer through the user input unit of the specific customer terminal 10. When selected based on the input, an application list related to a shared application for sharing the corresponding link information may be displayed, and a user terminal of a specific user selected by the specific customer from a list of users provided by a shared application selected from the application list may be reminded to the user terminal. Link information corresponding to competition status information may be transmitted through the sharing application.

At this time, as an example of the sharing application, a messenger application, a text application, etc. may be included, and through this, the application unit 11 allows the specific user to compete for a specific discount product corresponding to the competition status information. By participating, it is possible to operate so that the specific user can be requested to purchase a discount product instead of the specific customer.

Also, the sharing application may be an application providing an errand agency service. In this case, the application unit 11 may request proxy purchase of the specific discount product through the corresponding sharing application.

Accordingly, when the user terminal in which the shared application is installed receives the link information transmitted by the specific customer terminal 10 through the shared application, a dedicated application for communication with the service providing device 100 is provided through the link information. After execution, it is possible to access the service providing device 100 and receive competition status information corresponding to the link information from the service providing device 100, and based on the competition status information, the service providing device 100 It is possible to participate in the purchase competition by transmitting participation information or selection information for participating in the purchase competition for a specific discount product according to the competition status information.

As described above, according to the present invention, the service providing device 100 provides link information for participating in a purchase competition for a specific discount product to the customer terminal 10 of a customer who wants to purchase a specific discount product, so that the link information Customer convenience for purchasing discount products can be greatly improved by supporting other users or errand agency employees to participate in purchasing competitions on behalf of customers according to the sharing of .

As described above, the present invention can reduce the burden of interworking with the existing system by enabling the service only by collecting information provided from the head office that manages the simple affiliate store, rather than interworking with the existing affiliate store management system. , By using location information for offline purchases, it is possible to increase interest in discount products by inducing competition among customers, as well as minimize the burden on affiliated store personnel by providing discount products based on door-to-door payment, and discount product information And information of interest in the corresponding discount product can be easily shared externally, thereby increasing usability and scalability.

Through this configuration, the present invention can very easily link with the existing affiliated store management system built in the head office server 200, stimulates the desire to purchase discount products and induces competition among customers, thereby increasing sales of discount products. can be promoted, and by helping customers to purchase cheaper products as if playing a game, the satisfaction of both sellers who manage multiple affiliated stores and customers who purchase discount products can be increased.

Furthermore, since the present invention can induce active visits of affiliates by giving priority to purchase of products when visiting in advance rather than prepayment, it is not necessary to manage separate sales products or prepaid products, so the affiliates can receive discounts without excessive manpower consumption Product sales are possible, reducing the cost burden of franchisees, and increasing sales of discounted products by actively inducing customers to visit.

In addition, the present invention can collect behavioral information such as 'Wish' and 'Purchase' of discounted products of customers, enabling them to clearly understand the customer's taste and level of activity, thereby collecting sophisticated marketing information. Functional scalability can be provided through interworking with various messenger applications and delivery-related applications based on link information.

7 is a service for providing information on location-based discount products of a service providing device 100 communicating with a head office server 200 and a customer terminal 10 through a communication network that manages one or more affiliated stores according to an embodiment of the present invention. It is a flow chart of the delivery method.

As shown, the service providing device 100 provides affiliate store information including the location of the affiliate store from the head office server 200, product information including expiration date and stock quantity for each product possessed by the affiliate store, and discount policy. Discount policy information may be received and stored (S1).

In addition, when receiving advertisement request information including customer location information from a specific customer terminal 10, the service providing apparatus 100 selects a discount product that is a discount target among the one or more owned products based on the discount policy information and product information. After determining, advertisement information including the discount rate for each discount product and the quantity in stock may be generated and transmitted to the specific customer terminal 10 (S2).

Next, when the service providing device 100 receives selection information about the purchase intention expression of a specific product selected by the customer in the advertisement information from the specific customer terminal 10, according to the affiliate store information of the specific affiliate store corresponding to the selection information Based on the location and the location information of the customer, the time required for the customer to reach the specific affiliated store may be calculated (S3).

Thereafter, the service providing device 100 compares the required time calculated for each of one or more other customer terminals 10 that have expressed an intention to purchase the specific product with the required time of the specific customer terminal 10, After generating competition status information including a rank determined between the specific customer terminal 10 and one or more other customer terminals 10 so that the specific customer terminal 10 and one or more other customer terminals 10 have a higher rank as time goes by, it can be transmitted to the specific customer terminal 10. (S4).

Components described in the embodiments of the present invention, for example, a storage unit such as a memory, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable FPA (FPA) one or more general-purpose computers or specialized devices, such as hardware such as arrays, programmable logic units (PLUs), microprocessors, software containing instruction sets, or any combination thereof, or any other device capable of executing and responding to instructions. It can be implemented using a target computer.

The foregoing may be modified and modified by those skilled in the art without departing from the essential characteristics of the present invention. Therefore, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention, but to explain, and the scope of the technical idea of the present invention is not limited by these embodiments. The protection scope of the present invention should be construed according to the claims below, and all technical ideas within the equivalent range should be construed as being included in the scope of the present invention.

10: customer terminal 11: application unit
20: POS terminal 100: service providing device
110: communication unit 120: discount product determination unit
130: learning unit 140: control unit
200: headquarters server

Claims (10)

In the service providing device for providing information on discount products that communicates with a head office server and a customer terminal that manages one or more affiliated stores through a communication network,
A communication unit configured to receive affiliated store information including the location of the affiliated store, product information including shelf life and stock quantity for each product possessed by the affiliated store, and discount policy information on a discount policy from the server of the head office, and to communicate with the customer terminal;
a discount product determination unit configured to determine a discount product to be discounted among the one or more owned products based on the discount policy information and product information, and to generate advertisement information including a discount rate and stock quantity for each discount product; and
Upon reception of advertisement request information including customer location information from the customer terminal, the advertisement information is transmitted to the customer terminal through the communication unit, and the customer terminal responds to an expression of intent to purchase a specific product selected by the customer from the advertisement information. Upon receiving the selection information for the specific merchant, after calculating the time required for the customer to reach the specific merchant based on the position according to the affiliate store information of the specific affiliate corresponding to the selection information and the location information of the customer, for the specific product Comparing with the required time calculated for each of one or more other customer terminals indicating purchase intent, determining the order between the customer terminal and one or more other customer terminals so that the shorter the required time has a higher priority, and the required time for each customer terminal And a control unit for transmitting competition status information generated to include the determined ranking to the customer terminal through the communication unit,
The control unit receives location information periodically or in real time from the customer terminal, and recalculates the required time to a specific affiliate store according to the specific affiliate store information based on the current location according to the location information whenever the location information is received, According to the calculated required time, the ranking of the competition status information is updated and transmitted to the customer terminal;
In order to prevent a customer's merchant arrival ranking dispute from occurring, when receiving ranking determination request information including location information from a customer terminal arriving at the specific merchant, the control unit assigns the location information included in the ranking determination request information to the specific affiliate store information. Determines whether the customer arrives at the specific affiliate store by comparing it with the location of the specific affiliate store according to the result, and if arrival is confirmed as a result of the determination, the final ranking determined by updating the competition status information with the location information included in the ranking confirmation request information , Receipt right information for proving the right to receive the discount product including the number tag corresponding to the final ranking or time information about the time when arrival is confirmed is generated and transmitted to the customer terminal A service providing device for providing information on location-based discount products, characterized in that for doing.
The method of claim 1,
Upon receiving the advertisement request information, the control unit determines the discount product for each of one or more affiliated stores that can arrive within a preset reference time or is located within a preset radius based on the location information of the customer in conjunction with the discount product determiner, and determines the discount product. A service providing device for providing information on a location-based discount product, characterized in that generating advertisement information and then transmitting the advertisement information to the customer terminal.
The method of claim 1,
In the discount policy information, a discount rate for each of one or more remaining period ranges is preset,
The discount product determination unit determines that the remaining period between the end date and time of the expiration date and the current date and time is based on the expiration date of the product information for the specific product and the discount rate for each remaining period range of the discount policy information according to the discount policy information. When the remaining period range is satisfied, the specific product is determined as a discount product, and product information of the specific product to which a discount rate corresponding to the specific remaining period range according to the discount policy information is applied is included in the advertisement information. A service providing device for providing information on location-based discount products.
delete The method of claim 1,
a storage unit receiving the affiliated store information received from the head office server through the communication unit, the product information for each owned product, and the sale information for each owned product, and then matching and storing the received information; and
a learning unit configured to learn a sales pattern for a change in stock quantity for each of the owned products by time by learning the product information and the sales information stored in the storage unit as learning data;
Including more,
The control unit checks a scheduled time for determining the specific owned product as a discounted product based on the expiration date according to product information of a specific owned product that is not a discount product and the discount policy information, and determines the scheduled time and the specific owned product. The product information of is applied to the learning unit to calculate the expected stock quantity for the stock product at the scheduled time according to the sales pattern of the specific stock product through the learning unit, and if the expected stock quantity is not 0, the Location characterized in that generating discount schedule information including a discount rate applied to the specific stock product at the scheduled time according to the scheduled time, product information of the specific stock product and the discount policy information, and transmitting it to the customer terminal. A service providing device for providing information on a base discount product.
The method of claim 1,
When determining the discount product for a specific affiliated store, the discount product determining unit extracts the inventory quantity from each of the product information for each discount product, generates discounted product list information for requesting confirmation of the inventory quantity for each discount product, and generates the discount product list information for the specific affiliate store Transmits to the POS terminal of the specific affiliated store according to the affiliated store information of, and when receiving change request information for a request to change the stock quantity of a specific discounted product selected from the discounted product list information from the POS terminal, the product corresponding to the specific discounted product A service providing device for providing information on location-based discount products, characterized in that the inventory quantity of the information is updated according to the change request information and included in the advertisement information.
The method of claim 1,
The control unit checks the ranking corresponding to the customer terminal from the competition status information, and if the number of other customers that is below a preset first reference ranking or higher than the customer of the customer terminal is equal to or greater than the inventory quantity according to the competition status information, the controller For each of one or more alternative products identical or similar to the selected product and determined as discount products, competition status information is generated based on affiliate store information of other affiliate stores that sell the alternative products and location information of the customer, and one or more alternative products and Among one or more pieces of competition status information corresponding to each other, an alternative product corresponding to the competition status information in which the ranking of the customer corresponding to the customer terminal is calculated to be equal to or higher than a preset second standard ranking is selected as a recommendation target product, and the recommendation target product is selected. Each time, product recommendation information including member store information of other affiliated stores corresponding to the recommendation target product, product information on the recommendation target product sold by the other affiliated store, and discount rate being applied to the recommendation target product is generated and transmitted to the customer terminal. A service providing device for providing information on location-based discount products, characterized in that for transmission.
delete The method of claim 1,
When generating the competition status information, the control unit includes link information for sharing the competition status information with a user terminal selected by a customer terminal receiving the competition status information in the competition status information and transmits it to the customer terminal. A service providing device for providing information on location-based discount products, characterized in that.
A service providing method for providing information on location-based discount products in a service providing apparatus communicating with a head office server managing one or more affiliated stores and a customer terminal through a communication network, the method comprising:
Receiving and storing affiliated store information including the location of the affiliated store, product information including shelf life and stock quantity for each product possessed by the affiliated store, and discount policy information on a discount policy from the server of the head office;
When receiving advertisement request information including customer location information from the customer terminal, determining a discount product to be discounted from among the one or more owned products based on the discount policy information and product information, and including a discount rate and stock quantity for each discount product Generating advertisement information and transmitting it to the customer terminal;
Upon receipt of selection information for displaying intention to purchase a specific product selected by the customer in the advertisement information from the customer terminal, based on the location information of a specific affiliate store corresponding to the selection information and the location information of the customer, calculating a required time required to reach the specific affiliated store; and
The required time calculated for each of one or more other customer terminals expressing an intention to purchase the specific product and the required time of the customer terminal are mutually compared so that the shorter the required time, the higher the rank is obtained between the customer terminal and one or more other customer terminals. Generating competition status information including a mutually determined ranking and a required time for each customer terminal, and then transmitting the information to the customer terminal,
Receiving location information periodically or in real time from the customer terminal, and recalculating the required time to a specific affiliate store according to the specific affiliate store information based on the current location according to the location information whenever the location information is received, and recalculating the required time updating the ranking of the competition status information according to time and transmitting the update to the customer terminal; and
In order to prevent a customer's merchant arrival ranking dispute from occurring, upon receipt of ranking decision request information including location information from a customer terminal arriving at the specific merchant, the location information included in the ranking determination request information is transferred to a specific merchant according to the specific merchant information The final ranking determined by comparing with the location to determine whether the customer has arrived at the specific affiliated store, and if arrival is confirmed as a result of the determination, the competition status information is updated with the location information included in the ranking determination request information, or the final Generating receipt right information for proving the right to receive the discount product, including the number tag corresponding to the rank or time information about the time when arrival was confirmed, to the specific affiliated store or other customer, and transmitting it to the customer terminal A service providing method for providing information on location-based discount products that further includes.

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