KR102495752B1 - Method for providing services of a platform that mediates marketing through identification information attached to products - Google Patents

Abstract

According to an embodiment, a method for providing a service of a marketing brokerage platform may comprise the steps of: generating target identification information attached to a product provided to a user based on advertisement information received from an advertiser terminal; receiving personal information of the user from a user terminal selecting to receive the product to which the target identification information is attached; providing mission information corresponding to the advertisement information to the user terminal in response to receiving a signal recognizing the target identification information from the user terminal of the user who receives the product; and providing credit to the user terminal based on a signal from the user terminal recognizing that the mission information is completed. Accordingly, the user can receive the product containing the identification information at a reasonable price based on advertising costs.

Description

Method for providing services of a platform that mediates marketing through identification information attached to products}

The technical idea of the present disclosure relates to a service providing method of a platform, and more particularly, to a service providing method of a platform that mediates marketing through identification information attached to a product.

The rapid development of electronic commerce through the Internet is bringing significant changes to the existing market environment. The realization of the so-called "cyber market" environment through the Internet is transforming the existing supplier-centered market system into a consumer-centered market system, and furthermore, requires a symbiotic market system that can satisfy the needs of suppliers and consumers at the same time. .

Conventional marketing platforms performed marketing by receiving advertising costs from advertisers, transmitting advertising information to user terminals, and providing a portion of the advertising costs to users. This marketing method is inefficient for advertisers as advertisements are consumed on a one-time basis, and financial losses to advertisers and service providers have continuously occurred due to users' abusing.

An object to be solved by the technical idea of the present disclosure is to provide a method for an advertiser to perform efficient marketing by attaching advertisement information to a product that can be continuously exposed to advertisements.

According to an embodiment of the present disclosure, a service providing method of a marketing mediation platform includes generating identification information attached to a product provided to a user based on advertisement information received from an advertiser terminal, and receiving the product to which the identification information is attached. Receiving personal information of a user from a selected user terminal; mission information corresponding to the advertisement information in response to receiving a signal recognizing the identification information from a user terminal of the user who has received the product; and providing credit to the user terminal based on a signal from the user terminal recognizing that the mission information has been completed.

According to one embodiment, the identification information may include a QR code and a label image.

According to one embodiment, providing credit may include providing connection link information corresponding to the QR code to the user terminal in response to identifying both the QR code and the label image. .

According to one embodiment, the providing credit may include generating a first code in response to identifying the label image by the user terminal, receiving a second code from the connection link information, and and determining whether to pay the credit based on the comparison between the first code and the second code.

According to an embodiment, generating user profile information from the received personal information of the user, generating similar user information based on the user profile information, and generating the similar user information to user terminals corresponding to the similar user information. The method may further include providing selection suggestion information for guiding selection of a product to which identification information is attached.

According to an embodiment, the generating of the similar user information may include generating an n-dimensional personal information vector as the user profile information in response to receiving n (n is a natural number) items of personal information from the user terminal. generating an effective vector cluster for personal information vectors of a plurality of users who have selected a product to which the identification information is attached; The method may include selecting a user who has not selected a product as the similar user information.

According to an embodiment, the generating of the similar user information may include collecting personal information of target users who have selected a product to which the identification information is attached, and items in which the distribution of the target users is concentrated among items of personal information. Setting a high priority in order, setting a weight for each item based on the priority, similarity between users who have not selected the product to which the identification information is attached and the target users based on the weight for each item and selecting users whose similarity is equal to or less than a reference value as the similar user information.

A service providing method according to an embodiment of the present disclosure enables advertisements to be continuously exposed by attaching identification information including advertisement content to a product, and a user can purchase a product including identification information at a reasonable price based on advertisement cost. can be made available.

In addition, the user who receives the product can provide personal information to the advertiser, and the advertiser provides the product to which identification information is attached to a user similar to the user who has received the product based on the personal information, so that various users can access the advertisement. can make it

In addition, by recognizing the QR code and the label image together, advertisers or service providers can prevent misuse and abuse (so-called, abusing) of credit usage by consumers.

Effects obtainable in the exemplary embodiments of the present disclosure are not limited to the effects mentioned above, and other effects not mentioned are common knowledge in the art to which exemplary embodiments of the present disclosure belong from the following description. can be clearly derived and understood by those who have That is, unintended effects according to the implementation of the exemplary embodiments of the present disclosure may also be derived by those skilled in the art from the exemplary embodiments of the present disclosure.

1 is a block diagram showing the configuration of a platform system according to an embodiment of the present disclosure.
2 is a block diagram showing the configuration of a management server according to an embodiment.
3 is a flowchart illustrating an operation of a management server according to an embodiment.
4 is a diagram illustrating a flow of providing products and information between a user and an advertiser through a management server according to an embodiment.
5 is a diagram illustrating a product according to an embodiment.
6 is a diagram for explaining a second rule table according to an exemplary embodiment.

Hereinafter, embodiments of the present disclosure will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing the configuration of a platform system according to an embodiment of the present disclosure.

Referring to FIG. 1 , the platform system of the present disclosure may include a management server 10 , a user terminal 20 , and an advertiser terminal 30 . Illustratively, the management server 10 may be configured as a server that mediates data transmission and reception between the user terminal 20 and the advertiser terminal 30, and may perform calculations for generating output data for input data.

The user terminal 20 and the advertiser terminal 30 may include a smart phone, a tablet PC, a desktop, and a terminal device, and may perform wired and wireless communication with the management server 10, and may include experts, business managers, users, and advertisers. It may include all electronic devices capable of requesting data input from

The user terminal 20 may receive a product selection request from the user and transmit selected product information to the management server 10 . The management server 10 may provide products to the user according to product information received from the user terminal 20 . The product may include all kinds of consumables, such as bottled water, tissue, wet tissue, etc., which may be attached to the outer surface of the product, and may be easily accessed by the user.

The advertiser terminal 30 may provide advertisement information to the management server 10 to provide identification information to be attached to a product. The identification information may be information including a QR code and a label image, and the advertisement information may be a draft label image and an advertisement video. The management server 10 may create a label image of the identification information based on the label image draft, and may generate information provided to the user terminal 20 in response to QR code recognition based on the advertisement image.

The management server 10 may provide a product to which identification information is attached corresponding to the product information selected by the user terminal 20 to the user. The QR code included in the identification information may be link information through which advertisement information may be provided to the user when identified by the user terminal 20, and the label image may be provided to all users who come into contact with the product offline, including the user. It may include advertisement information that may be provided.

The management server 10 may collect the user's personal information from the user terminal 20 after the product to which the identification information is attached is provided to the user. According to an embodiment, the user terminal 20 may obtain personal information of the user in advance and provide the personal information to the management server 10 without user manipulation according to a request of the management server 10 . In addition, the user terminal 20 may obtain personal information from the user in response to the personal information item and provide it to the management server 10 .

2 is a block diagram showing the configuration of a management server according to an embodiment.

Referring to FIG. 2 , the management server 10 may include a processor 100, a random access memory (RAM) 200, a storage 300, and a communication unit 400.

The processor 100 may control overall operations of the management server 10 . The processor 100 may include a central processing unit (CPU) including one processor core (Single Core) or a plurality of processor cores (Multi-Core). The management server 10 may include one or more processors 100 .

The processor 100 may process or execute programs, data, or instructions stored in the storage 300 . For example, the processor 100 may generate various metadata by executing programs stored in the storage 300 , change an owner of the metadata according to a permission change request, and generate identification information.

RAM 200 may temporarily store programs, data, or instructions. For example, programs and/or data stored in the storage 300 may be temporarily stored in the RAM 200 according to a control or booting code of the processor 100 . For example, the RAM 200 includes Dynamic RAM (DRAM), Static RAM (SRAM), Synchronous DRAM (SDRAM), and the like.

The storage 300 is a storage place for storing data, and may store an Operating System (OS), various programs, and various data. The storage 300 includes read only memory (ROM), flash memory, phase-change RAM (PRAM), magnetic RAM (MRAM), resistive RAM (RRAM), ferroelectric RAM (FRAM), and the like. In an embodiment, the storage 300 may be implemented as a hard disk drive (HDD), solid state drive (SSD), or the like.

The communication unit 400 may transmit and/or receive data of the management server 10 . For example, the communication unit 400 may transmit and receive data through various communication methods. For example, the communication unit 400 may perform communication by, for example, 3G, LTE, Wi-Fi, Bluetooth, BLE (Bluetooth Low Energy), Zigbee, NFC (Near Field Communication), a communication method through ultrasonic waves, and the like. , wired communication, wireless communication, short-distance communication, and long-distance communication may all be included.

3 is a flowchart illustrating the operation of the management server 10 according to an embodiment.

Referring to FIG. 3 , the management server 10 may generate identification information attached to a product, receive the user's personal information along with providing the product, and transmit mission information for providing credit to the user through the user terminal 20. can be provided with When the mission information is completed, the management server 10 may provide credit to the user terminal 20 .

In step S110, the management server 10 may receive advertisement information from the advertiser terminal 30 and generate identification information based on the advertisement information. Identification information is information about a label attached to a product, and may include first advertisement information for viewing an advertisement through the user terminal 20 and second advertisement information for users who access the product offline to check the contents of the advertisement. can The first advertisement information may be referred to as a QR code, and the second advertisement information may be referred to as a label image.

In step S120, the management server 10 may receive the user's personal information from the user terminal 20 selected to receive the product. Personal information may be any type of information including the user's age, gender, and occupational group. According to an embodiment, when access to the personal log information is allowed from the user, the user's payment details, application use frequency, and daily terminal use time may be obtained by tracking the personal log information of the user terminal 20 .

In step S130, the management server 10 may provide mission information corresponding to the advertisement information to the user terminal 20 in response to receiving a signal recognizing the identification information from the user terminal 20 of the user. there is. Illustratively, the management server 10 may provide mission information to the user terminal 20 through a link page linked to the QR code when the QR code of the identification information is identified from the user terminal 20 .

According to one embodiment, the mission information may be a request for viewing the advertisement information for a certain period of time or longer, and the management server 10 gives credits mapped to the mission information to the user terminal 20 when viewing the advertisement information for a certain period of time or longer. can be provided with According to another embodiment, the mission information may be composed of a series of operations of extracting information from a site accessed based on a QR code and uploading the extracted information to a Social Network Service (SNS), and the upload is normally performed. When done, the management server 10 may provide credits mapped to the mission information to the user terminal 20 .

In step S140 , the management server 10 may provide credit to the user terminal 20 in response to a case where it is determined that the mission information is completed by the user terminal 20 . The credit may mean a score that can be provided from the management server 10 when the user performs mission information, and may be referred to as a point. The user may order a product provided by the management server 10 or receive a service with accumulated credits.

According to one embodiment, the management server 10 may collect personal information of the user from the user terminal 20 that has received the product, and has not yet selected product receipt based on personal information collected from a plurality of users. Similar users who have similar personal information to users who have chosen to receive the product can be found among users who have not received the product.

Illustratively, the management server 10 may analyze which clusters the personal information of users who have received the product form, and select users who respond with personal information similar to the corresponding cluster as similar users. In addition, the management server 10 may select a similar user by calculating a degree of similarity by comparing the personal information of the user receiving the product with the personal information of other users.

According to an embodiment, the management server 10 may generate an n-dimensional personal information vector as user profile information in response to receiving n (n is a natural number) items of personal information from the user terminal 20. there is. The n-dimensional personal information vector may be a vector generated by using each of the n pieces of digitized personal information as one element.

The management server 10 may generate an effective vector cluster based on the generated personal information vectors. The effective vector cluster may be a cluster of personal information vectors, and may be a cluster generated based on values after noise is removed for each vector element. Illustratively, the management server 10 may calculate the average and standard deviation of the digitized first vector elements, and calculate the maximum and minimum values of a predetermined probability distribution based on the average and standard deviation. The management server 10 may calculate the maximum and minimum values of the n-th vector elements including the first vector element, and calculate the range of the maximum and minimum values of the first vector element to the n-th vector element as the range of valid vector clusters. can do.

The management server 10 may filter out users who are included in the effective vector cluster among the collected personal information vectors but have not selected a product to which identification information is attached. That is, the management server 10 may filter out a user who is likely to prefer a product to which identification information is attached or a user who has not yet selected a product to which identification information is attached, and the product to which identification information is attached to the corresponding user. can guide the selection of

According to another embodiment, the management server 10 may collect personal information of target users who have selected and received a product to which identification information is attached. The management server 10 may extract items in which the distribution of target users is concentrated among items of collected personal information. The management server 10 may set priorities in the order of items in which distribution is concentrated.

Exemplarily, if the item of personal information is composed of n items and the number of target users is m (m is a natural number), the management server 10 may collect n*m values, and the collected personal information Values of the first to nth items of may be collected in units of items. The management server 10 may calculate a standard deviation based on m values for each item, and set priorities in the order of items having a large standard deviation.

The management server 10 may set weights for each item based on the set priorities. The weight for each item may mean the degree to which it is reflected when calculating the degree of similarity. The management server 10 may set high weights in the order of items having high priorities.

The management server 10 may calculate a similarity between users who have not selected a product to which identification information is attached and target users, based on weights for each item. The management server 10 multiplies the difference between the average value for each item of personal information collected from target users and the value for each item of personal information collected from users who have not selected the product to which the identification information is attached by the weight for each item to determine the degree of similarity. can be calculated The formula for calculating the degree of similarity can be expressed as Equation 1 below.

[Equation 1]

Here, SIM is similarity, w1 is the weight of the first item, xn is the average value of the nth item among personal information collected from target users, and yn is an individual collected from users who have not selected a product with identification information attached. It may be an average value of nth items of information.

The management server 10 may select users whose calculated similarities are equal to or less than a reference value as similar users. That is, the management server 10 may select a user having a small difference from the value of the personal information collected from the target user as a similar user.

4 is a diagram illustrating a flow of providing products and information between a user and an advertiser through the management server 10 according to an embodiment.

Referring to FIG. 4 , the manager of the management server 10 according to an embodiment of the present disclosure may receive advertisement fees from advertisers, generate identification information including advertisement information with the paid advertisement fees, and attach them to products. .

An administrator of the management server 10 may collect personal information from users who agree to write personal information and utilize marketing, and the collected personal information may be delivered to advertisers.

At this time, the management server 10 according to an embodiment may search for other users similar to the user based on personal information collected from the user receiving the product. After searching for similar users, the manager of the management server 10 may receive additional advertising fees from advertisers. Illustratively, after searching for similar users, the management server 10 may calculate additional advertising costs according to the number of similar users.

According to an embodiment, the management server 10 may calculate the number of similar users provided and the additional advertising cost based on the management level set for the advertiser. For example, when the management server 10 searches for similar users based on effective vector clusters, ranges of minimum and maximum values for each item for generating effective vector clusters may be set according to management levels.

Illustratively, when set to the first management level, the management server 10 may set the range of the minimum value to the maximum value for each item as the first range, and when set to the second management level higher than the first management level, the minimum value for each item. to the maximum value may be set to a second range wider than the first range.

Accordingly, the management server 10 can provide more similar users to advertisers and more products to users when the management level is set to a high level.

5 is a diagram illustrating a product 1000 according to an embodiment.

Referring to FIG. 5 , the product 1000 may be bottled water, and the management server 10 may generate identification information by receiving advertisement information from the advertiser terminal 30 . The identification information may include all information written on the bottled water label, and may include a QR code 1200 and a label image 1100. The label image 1100 may be text information of an advertiser's name or may be an advertisement catchphrase.

The management server 10 provides connection information corresponding to the QR code 1200 to the user terminal 20 when both the QR code 1200 and the label image 1100 are identified among the identification information attached to the product 1000. can do. Looking more specifically, the management server 10 may generate a first code when the label image 1100 is identified by the user terminal 20 . The management server 10 may receive the second code by accessing connection link information generated by identifying the QR code 1200 .

The management server 10 may determine whether to pay credit by comparing the first code and the second code. For example, when the first code and the second code are the same, the management server 10 may provide credit to the user terminal 20 . Unlike this, the management server 10 may not provide credit to the user terminal 20 when the first code and the second code are different. That is, the management server 10 may provide credit to the user terminal 20 only when the advertiser name or advertisement text corresponding to the label image 1100 is identified together with the QR code 1200 .

According to an exemplary embodiment of the present disclosure, the user terminal 20 may perform a standby operation until both the label image 1100 and the QR code 1200 are identified within a single angle of view, and the label image 1100 It is possible to determine whether both Q and QR code 1200 are captured within a single field of view of the camera. The user terminal 20 may generate connection link information from the QR code 1200 in response to a case where both the label image 1100 and the QR code 1200 are identified in a single view angle. The user terminal 20 may receive the second code from the management server 10 based on the connection link information. That is, the user terminal 20 is not able to access a specific web page using the connection link information, but receives the second code in the background that the user is not aware of, and the first identified based on the label image 1100. A comparison can be made with the code.

For example, the label image 1100 of a specific advertiser may be a company logo composed of the letters 'Thompson Mart', and the QR code 1200 may receive a second code among a plurality of domains accessible to the management server 10. It may have connection link information that can be accessed. Although the QR code 1200 is printed differently for each labeled product, the QR codes 1200 attached to genuine products may all have connection link information included in the first preset rule table, and the management server 10 may provide the second code to the user terminal 20 accessed through the connection link information. That is, the first rule table may include information about the second code corresponding to each connection link information, and the management server 10 corresponds to the specific connection link information to the user terminal 20 that sends the connection link information. A specific second code may be transmitted. In this case, the first rule table may be stored in the storage 300 . Meanwhile, in response to the user terminal 20 transmitting the label image 1100 to the management server 10, the management server 10 transmits the first code corresponding to the received label image 1100 to the user terminal 20. can be sent to

6 is a diagram for explaining a second rule table (TB) according to an exemplary embodiment.

The user terminal 20 compares the received first code and second code, and sets pair flag information (eg, YES) of the first code (eg, 6bxz) and the second code (eg, 7hhw). /NO) is obtained from the preset second rule table (TB), it may be identified as legitimate advertisement viewing and it may be determined to provide credit to the user through the user terminal 20 . For example, if the user terminal 20 obtains positive flag information YES, credits may be paid, and if negative flag information NO is acquired, an unfair viewing score may be accumulated. The management server 10 may generate list information about accounts of users whose unfair viewing scores have accumulated to a predetermined value or higher.

Accordingly, by recognizing the genuine QR code 1200 and the label image 1100 together, advertisers or service providers can prevent misuse and abuse (so-called, abusing) of credit usage by consumers.

As above, exemplary embodiments have been disclosed in the drawings and specifications. Although the embodiments have been described using specific terms in this specification, they are only used for the purpose of explaining the technical idea of the present disclosure, and are not used to limit the scope of the present disclosure described in the claims. . Therefore, those of ordinary skill in the art will understand that various modifications and equivalent other embodiments are possible therefrom. Therefore, the true technical scope of protection of the present disclosure should be determined by the technical spirit of the appended claims.

Claims (7)

In the service providing method of the marketing mediation platform,
Based on the advertisement information received from the advertiser terminal, generating identification information provided to the user and attached to the product;
receiving personal information of a user from a user terminal that has selected receipt of the product to which the identification information is attached;
In response to receiving a signal recognizing the identification information attached to the product received from the user from the user terminal of the user receiving the product, mission information corresponding to the advertisement information is sent to the user terminal. providing;
Providing credit to the user terminal based on a signal recognizing that the mission information is completed from the user terminal
generating user profile information from the received personal information of the user;
generating similar user information based on the user profile information; and
Providing selection suggestion information for guiding selection of a product to which the identification information is attached to user terminals corresponding to the similar user information
A service providing method comprising a. According to claim 1,
The identification information,
A service providing method comprising a QR code and a label image. According to claim 2,
The step of providing the credit,
Generating, by the user terminal, connection link information corresponding to the QR code in response to a case in which the QR code and the label image are both identified in a single angle of view of a camera included in the user terminal
A service providing method comprising a. According to claim 3,
The step of providing the credit,
generating a first code in response to identifying the label image by the user terminal;
receiving a second code from the connection link information; and
Determining whether to pay the credit based on the comparison between the first code and the second code
A service providing method comprising a. delete According to claim 1,
Generating the similar user information,
generating an n-dimensional personal information vector as the user profile information in response to receiving n (n is a natural number) items of personal information from the user terminal;
generating a valid vector cluster for personal information vectors of a plurality of users who have selected a product to which the identification information is attached; and
selecting, as the similar user information, a user whose personal information vector is included in the effective vector cluster and who has not selected a product to which the identification information is attached;
A service providing method comprising a. According to claim 1,
Generating the similar user information,
collecting personal information of target users who have selected a product to which the identification information is attached;
setting a higher priority among items of the personal information in an order in which the distribution of the target users is concentrated;
setting weights for each item based on the priorities;
calculating a similarity between users who have not selected the product to which the identification information is attached and the target users based on the weight for each item;
Selecting users whose similarity is equal to or less than a reference value as the similar user information
A service providing method comprising a.

Images