KR102485783B1 - System for providing digital signage based commercial solution service - Google Patents

Abstract

Provided is a system for providing a digital signage-based advertising solution service. The system comprises: a user terminal which sets a media file to play on digital signage when a media file exists in the top-level root of at least one root in a memory, and if no media file exists, sets a playback mode; and a solution service providing server comprising a purchase management unit which receives an advertising solution purchase request for the digital signage from the user terminal, a transmission unit which transmits, to the user terminal, an advertising solution configured to enter the menu for folder playback, shared file playback, streaming playback, schedule playback, and template settings when the playback mode is set, and a providing unit which offers a guide for configuring the playback mode when the user terminal is connected to the digital signage. According to the present invention, the system can be easily set up even by non-experts and meet the needs of user in a variety of environments.

Description

Digital signage-based advertising solution service provision system {SYSTEM FOR PROVIDING DIGITAL SIGNAGE BASED COMMERCIAL SOLUTION SERVICE}

The present invention relates to a digital signage-based advertising solution service providing system, and provides an interface capable of reproducing desired content locally and remotely in a desired screen configuration at a desired time period, and provides a solution enabling web streaming by simply entering a link.

Digital Signage, starting from the concept of an outdoor signage for simple information transmission, is drawing attention as a new medium that connects through a network, interlocks with smart devices, and provides context-aware services according to user behavioral information. According to the International Organization for Standardization, digital signage is a system that delivers information, advertisements, and other messages to electronic devices such as displays, speakers, etc. at a specific time, according to the place where the display is installed, and according to the behavior of the signage service user. It is defined that related information such as contents and display schedules can be transmitted through different networks. Digital signage that determines the standard description method for the configuration of signage contents required to secure mutual compatibility between digital signage services and systems, the display method of information on the screen, and the transmission requirements and detailed formats of signage contents between servers and terminals. The international standard technology, which is the H.782 standard for metadata, is being accepted and established and applied as a domestic TTA group standard.

At this time, a method of controlling the output of advertisements or contents on digital signage has been researched and developed. In this regard, prior art Korean Patent Publication No. 2017-0051014 (published on May 11, 2017) and Korean Patent Publication No. 2014 In No. -0023105 (published on February 26, 2014), scheduling information for content playback and mode information operating in master mode or slave mode are received from the signage device, and based on the scheduling information and mode information, the signage device A configuration for generating control signals to play content and performing content playback and scheduling between signage devices, and the signage device automatically communicating with the DS organization management server to update the content in the memory module and schedule information of the updated content A configuration for receiving and playing content according to schedule information, and playing and displaying content according to schedule information on a display of a signage device is disclosed.

However, the former configuration controls a plurality of signage devices by dividing them into Master and Slave, and the latter configuration is also connected to the server to update the schedule in memory and play according to the schedule. It is only doing it, but it is set to play the desired advertisement repeatedly by non-experts, configures the screen with contents including desired photos, videos, music and subtitles, or media files on the local network, which is an internal network such as a shared PC or shared folder. It is not a configuration that provides functions or user interfaces for playback, schedule power control, or web streaming. Accordingly, there is a need for research and development of a system in which even ordinary people who are not experts can configure and play desired content on a desired screen according to a desired schedule.

In one embodiment of the present invention, non-experts can set advertisements they want to be played repeatedly, configure a screen with content including desired photos, videos, music, and subtitles, or use media on an internal network such as a shared PC or shared folder. In order to provide functions or user interfaces for playing files, controlling schedule power, or web streaming, if a media file exists in the top root of memory, the media is automatically played. When setting the play mode, each menu or UI (User Interface) is provided to enable folder play, shared file play, streaming play, schedule play, and template setting, so that user needs can be easily set while meeting user needs in various environments. It is possible to provide a digital signage-based advertising solution service providing system capable of providing a system capable of providing However, the technical problem to be achieved by the present embodiment is not limited to the technical problem as described above, and other technical problems may exist.

As a technical means for achieving the above-described technical problem, an embodiment of the present invention, when a media file exists in the highest root among at least one root in the memory, the media file is digital signage set to be played in, and when a media file does not exist, a user terminal that sets a playback mode and a purchase management unit that receives a purchase request for purchasing an advertising solution for digital signage from a user terminal, when setting a playback mode, The transmission unit that transmits the advertising solution set to enter the menu for folder playback, shared file playback, streaming playback, schedule playback and template setting to the user terminal, and sets the playback mode when the user terminal is connected to digital signage. and a solution service providing server including a providing unit providing a guide to do so.

According to any one of the above-described problem solving means of the present invention, it is possible to set a non-expert to repeatedly play desired advertisements, configure a screen with content including desired photos, videos, music, and subtitles, or use a shared PC or shared folder In order to provide a function or user interface to play media files on the internal network, schedule power control, or web streaming, if a media file exists at the top root of memory, the media is automatically played. Otherwise, when setting the play mode, each menu or UI (User Interface) is provided to enable folder play, shared file play, streaming play, schedule play, and template setting to meet the needs of users in various environments. It can provide a system that can be easily set up while doing so.

1 is a diagram for explaining a digital signage-based advertising solution service providing system according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating a solution service providing server included in the system of FIG. 1 .
3 and 4 are diagrams for explaining an embodiment in which a digital signage-based advertising solution service is implemented according to an embodiment of the present invention.
5 is an operational flowchart illustrating a method of providing a digital signage-based advertising solution service according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail so that those skilled in the art can easily practice the present invention with reference to the accompanying drawings. However, the present invention may be embodied in many different forms and is not limited to the embodiments described herein. And in order to clearly explain the present invention in the drawings, parts irrelevant to the description are omitted, and similar reference numerals are attached to similar parts throughout the specification.

Throughout the specification, when a part is said to be "connected" to another part, this includes not only the case where it is "directly connected" but also the case where it is "electrically connected" with another element interposed therebetween. . In addition, when a part "includes" a certain component, this means that it may further include other components, not excluding other components, unless otherwise stated, and one or more other characteristics. However, it should be understood that it does not preclude the possibility of existence or addition of numbers, steps, operations, components, parts, or combinations thereof.

As used throughout the specification, the terms "about", "substantially", etc., are used at or approximating that value when manufacturing and material tolerances inherent in the stated meaning are given, and do not convey an understanding of the present invention. Accurate or absolute figures are used to help prevent exploitation by unscrupulous infringers of the disclosed disclosure. The term "step of (doing)" or "step of" as used throughout the specification of the present invention does not mean "step for".

In this specification, a "unit" includes a unit realized by hardware, a unit realized by software, and a unit realized using both. Further, one unit may be realized using two or more hardware, and two or more units may be realized by one hardware. On the other hand, '~ unit' is not limited to software or hardware, and '~ unit' may be configured to be in an addressable storage medium or configured to reproduce one or more processors. Thus, as an example, '~unit' refers to components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays and variables. Functions provided within components and '~units' may be combined into smaller numbers of components and '~units' or further separated into additional components and '~units'. In addition, components and '~units' may be implemented to play one or more CPUs in a device or a secure multimedia card.

In this specification, some of the operations or functions described as being performed by a terminal, device, or device may be performed instead by a server connected to the terminal, device, or device. Likewise, some of the operations or functions described as being performed by the server may also be performed by a terminal, apparatus, or device connected to the server.

In this specification, some of the operations or functions described as mapping or matching with the terminal mean mapping or matching the terminal's unique number or personal identification information, which is the terminal's identifying data. can be interpreted as

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram for explaining a digital signage-based advertising solution service providing system according to an embodiment of the present invention. Referring to FIG. 1 , a digital signage-based advertising solution service providing system 1 may include at least one user terminal 100, a solution service providing server 300, and at least one digital signage 400. there is. However, since the digital signage-based advertising solution service providing system 1 of FIG. 1 is only one embodiment of the present invention, the present invention is not limitedly interpreted through FIG. 1 .

At this time, each component of FIG. 1 is generally connected through a network (Network, 200). For example, as shown in FIG. 1 , at least one user terminal 100 may be connected to a solution service providing server 300 through a network 200 . Also, the solution service providing server 300 may be connected to at least one user terminal 100 and at least one digital signage 400 through the network 200 . In addition, at least one digital signage 400 may be connected to the solution service providing server 300 through the network 200 .

Here, the network refers to a connection structure capable of exchanging information between nodes such as a plurality of terminals and servers, and examples of such networks include a local area network (LAN) and a wide area network (WAN: Wide Area Network), the Internet (WWW: World Wide Web), wired and wireless data communications networks, telephone networks, and wired and wireless television communications networks. Examples of wireless data communication networks include 3G, 4G, 5G, 3rd Generation Partnership Project (3GPP), 5th Generation Partnership Project (5GPP), Long Term Evolution (LTE), World Interoperability for Microwave Access (WIMAX), Wi-Fi , Internet (Internet), LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), RF (Radio Frequency), Bluetooth (Bluetooth) network, NFC ( A Near-Field Communication (Near-Field Communication) network, a satellite broadcasting network, an analog broadcasting network, a Digital Multimedia Broadcasting (DMB) network, etc. are included, but not limited thereto.

In the following, the term at least one is defined as a term including singular and plural, and even if at least one term does not exist, each component may exist in singular or plural, and may mean singular or plural. It will be self-evident. In addition, the singular or plural number of each component may be changed according to embodiments.

At least one user terminal 100 purchases, installs, and uses an advertising solution using a digital signage-based advertising solution service-related web page, app page, program, or application, and outputs it from at least one digital signage 400. It may be a user's terminal that controls the content, screen, subtitles, music, schedule, streaming, template, list, power on/off, etc. of the content to be played. In this case, when the user terminal 100 controls a plurality of digital signage 400 remotely, it may be a terminal capable of individually or collectively setting or changing each digital signage 400 . In addition, when the user terminal 100 is connected to the digital signage 400 and the digital signage 400 is a motion-responsive signage, it may be a terminal that sets reaction conditions and content as a result.

Here, at least one user terminal 100 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a laptop, a desktop, a laptop, and the like equipped with a navigation system and a web browser. In this case, at least one user terminal 100 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one user terminal 100 is, for example, a wireless communication device that ensures portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet ) may include all types of handheld-based wireless communication devices such as terminals, smartphones, smart pads, tablet PCs, and the like.

The solution service providing server 300 may be a server that provides a digital signage based advertising solution service web page, app page, program or application. In addition, the solution service providing server 300 may be a server that provides a solution capable of controlling the digital signage 400 from the user terminal 100, performs updates, and provides remote support.

Here, the solution service providing server 300 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a laptop, a desktop, a laptop, and the like equipped with a navigation system and a web browser.

At least one digital signage 400 may be a device that is connected to and controlled by the user terminal 100 using a digital signage-based advertising solution service-related web page, app page, program, or application.

Here, at least one digital signage 400 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a laptop, a desktop, a laptop, and the like equipped with a navigation system and a web browser. In this case, at least one digital signage 400 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one digital signage 400 is, for example, a wireless communication device that ensures portability and mobility, and includes navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular) , PHS(Personal Handyphone System), PDA(Personal Digital Assistant), IMT(International Mobile Telecommunication)-2000, CDMA(Code Division Multiple Access)-2000, W-CDMA(W-Code Division Multiple Access), Wibro(Wireless Broadband) It may include all kinds of handheld-based wireless communication devices such as Internet) terminals, smartphones, smart pads, tablet PCs, and the like.

2 is a block diagram illustrating a solution service providing server included in the system of FIG. 1, and FIGS. 3 and 4 are an embodiment in which a digital signage-based advertising solution service is implemented according to an embodiment of the present invention. It is a drawing for explaining.

Referring to FIG. 2, the solution service providing server 300 includes a purchase management unit 310, a transmission unit 320, a provision unit 330, a remote control unit 340, a responsive setting unit 350, a power control unit ( 360), an error reporting unit 370, a power saving unit 380, and a feedback unit 390.

The solution service providing server 300 according to an embodiment of the present invention or another server (not shown) operating in conjunction with at least one user terminal 100, at least one digital signage 400, and at least one information When a digital signage-based advertising solution service application, program, app page, web page, etc. is transmitted to the providing server 500, at least one user terminal 100 and at least one digital signage 400, between the digital You can install or open Nizi-based advertising solution service applications, programs, app pages, web pages, etc. Also, a service program may be driven in at least one user terminal 100 and at least one digital signage 400 by using a script executed in a web browser. Here, the web browser is a program that allows users to use the web (WWW: World Wide Web) service, and means a program that receives and displays hypertext described in HTML (Hyper Text Mark-up Language). For example, Netscape , Explorer, Chrome, and the like. In addition, an application means an application on a terminal, and includes, for example, an app running on a mobile terminal (smart phone).

Referring to FIG. 2 , the purchase management unit 310 may receive a purchase request for purchasing an advertising solution for the digital signage 400 from the user terminal 100 . The user terminal 100 is a terminal that drives an application or program, and may include a set-top box and a dongle. Of course, as described above, a general PC or smart phone is also possible. The platform (Krizer, https://krizer.com/) of the present invention sells three solutions, providing a solution for local network, a solution for remote control, and a solution for responsive signage. An embodiment of the present invention is described based on a solution for a local network, and may be configured in the form of adding a remote control and a responsive solution to it. Each component can be combined and can be added or deleted according to selection.

When setting the playback mode, the transmission unit 320 may transmit the advertisement solution set to enter the menu for folder playback, shared file playback, streaming playback, schedule playback, and template setting to the user terminal 100. . Referring to FIG. 3A, folder play in play mode is a menu for playing media files in a selected folder, and shared file play in play mode is in a folder shared by at least one terminal connected to the user terminal 100 through a local network. It is a menu for playing media files, and streaming play in play mode is a menu for playing by streaming by inputting a link including URL after setting a list. This is a menu that plays media files in the playlist according to a schedule. Template setting in the playback mode sets at least one of image, photo, video, and subtitle, and selects the shape and arrangement of the template to match the arrangement and form of the image in the selected template. , It may be a menu that outputs at least one of photos, videos, and subtitles.

When the user terminal 100 is connected to the digital signage 400, the providing unit 330 may provide a guide to set a playback mode. The user terminal 100 sets the media file to be reproduced in the digital signage 400 when a media file exists in the highest root among at least one root in the memory, and the media file exists. If not, you can set the playback mode.

In order to maximize user convenience, the providing unit 330 may automatically convert the format of a media file provided by the user when it does not match the format provided by the solution of the present invention. Productivity of content can be increased through automated processing of all processes using a media server (not shown) and a transcoder. At this time, the media server may be configured integrally with the solution service providing server 300 according to an embodiment of the present invention, but may also be constructed as a separate server. The media server automatically collects content and extracts information from media files in the content server and storage, and automatically converts them in the transcoder to the solution providing server 300 of the platform of the present invention or to the user terminal 100. The digital signage 400 can automatically upload the conversion result, and as a result, through various convergence, even if the user is an IT vulnerable class who does not know much about computers or does not have to find a format conversion tool, unnecessary time is wasted compared to the conversion method. could be minimized

<metadata>

Metadata means information about media content, and is sorted data about content, which means a basic unit for use and identification with other content. In the case of viewing from the viewer's point of view, it is convenient to search for content, and from the point of view of the content service provider, it is possible to systematically manage the content. In addition, metadata can provide various information to users who use content by providing information that occurs from the stage of creating content to the final stage. To this end, it is necessary to design metadata that can standardize and describe various related information that exists between digital contents and to build a system that supports it. In an embodiment of the present invention, the international standard H.782 can be used, It is also possible to design and write a structure. At this time, the H.782 standard defines detailed metadata for digital signage, log playback, content delivery scheduling, playlist and content to be played, playlist schedule, screen composition, and regional and interactive services. Here, the playlist refers to a content list selected by a user to be provided to the digital signage 400 . In addition, the playlist schedule is composed of playlist lists displayed at a specific play time point. Proof of Play means a technology that can prove that specific signage content is displayed on the signage screen. A play log is a set of records and information that reflects content reproduction, system performance, and other data, and is created by a digital signage system.

<Transcoding>

Transcoding means reprocessing of digitized content through initial processing. It can be reprocessed using different video/audio formats or reprocessed in the same format. Performs reprocessing by modifying or supplementing detailed parameters related to various images/voices. This corresponds to the case of reprocessing content having MPEG2 video format into H264 video format. Transcoding of content is for a customized content viewing service considering the performance of various smart devices for high-efficiency, high-compression media content. To transcode content, first, the compressed content needs to be decoded, and after decoding, recompression is performed according to various settings such as a user-defined video/audio format, bit rate, resolution, and frame rate. At this time, the content is converted according to the video/audio format settings accepted by the transcoder, and after the conversion is completed, the conversion result is reused after completing the container and encapsulation work according to the extension of the content in addition to the video/audio format. or service.

<system structure>

First, if you share a folder in which content is stored, such as a PC, server system, or content storage connected to an IP network using standard protocols such as FTP and HTTP, the media server automatically searches for the folder and stores it in the folder. Content is collected sequentially. At this time, only content formats such as jpg, mpeg, mp4, mpg, ts, ps, etc. are searched so as not to search unnecessary files, and the collected content list is stored in the database to prevent duplicate collection. . Second, the name, video/audio format, playback time, resolution, bit rate, and thumbnail image of the collected contents are automatically extracted and stored in the database. Third, based on the information stored in the database, the media server delivers relevant information to the transcoder, and at this time, the media server delivers format information suitable for various terminal devices to be converted by the transcoder to convert content through streaming using the HTTP protocol. will convert Finally, after the transcoder completes the content conversion, it uploads the content to the FTP server using the FTP protocol. In addition, the media server manages errors that may occur during the process from content collection to content conversion, and transfers information such as the content conversion status of the transcoder to the media server to record log information.

Data can be stored by designing a database based on a process flow to store information such as content collection and metadata extraction. In addition, after new content is collected using the content collection function, the content information collected from the media server may be recorded in a database to manage the transcoder. The media server builds a database capable of content management, transcoder management, and information storage, and has functions for automatic content collection, metadata extraction, conversion, and upload, and each function is threaded to enable automatic interlocking and processing. Thus, information can be extracted from the collection of contents. In addition, in preparation for a situation where the conversion of content cannot be completed due to an error in the network environment or the like in the process of conversion after downloading the content through a network stream, or the conversion cannot be performed due to an error in the collected content, the transcoder Problems that may occur during content conversion can be solved by forwarding relevant information to the media server and redirecting the media server to the transcoder so that it can proceed with reconversion.

<database>

Data stored and recorded in the database is mutually shared by the media server and the transcoder, and information stored in each table can be recorded and stored in real time. The composition of the database can be quickly searched, and the field for the table can be configured for ease of use, and the indexing method can be used to improve the access speed of the database in the media server. It can be designed to manage all data such as content collection, metadata extraction, conversion, and result upload from the database.

<Automatic collection of media server content>

When collecting the original content, the algorithm of Equation 1 below may be used.

The media server accesses the HTTP and FTP shared directories of the content server, searches all file types in directories and subdirectories, and can program an algorithm that automatically collects only content files.

File Search and Automatic Collection
{
File Path;
DirectoryGetDirectories
if (Subdirectory exist)
{
File Search and Automatic
Collection (Directory)
}
else
{
Search Files = DirectoryGetFile
File name, File type Search;
}
return File name, File type Search
}

Contents are automatically collected using the content name search function through the implemented algorithm, and the content collected through the search is not re-collected. When new content is uploaded or stored in the content server where the content is stored, the algorithm is repeatedly run every minute to compare with the data recorded in the database and either newly uploads it or collects only the stored content and stores it in the database. In the stage of uploading or creating content using FTP or file movement or copying to the content server, the media server collects the content in the step of uploading or copying the file. Collect content only. In order to extract information of automatically collected content, basic information of initially processed content may be grasped by extracting simple basic information of original content before content conversion. It automatically extracts basic information of the collected content, such as content name, thumbnail image extraction, video/audio compression format, video/audio compression bit rate, resolution, ratio, total content playback time, chroma sampling, etc., and stores it in the database. Save. Among the information included in the content, necessary information for converting the content is extracted, and it is compared with the converted content information against the background to confirm whether or not the conversion has been performed normally.

The media server instructs the transcoder to convert the content for which content collection and information extraction have been completed from the media server. The transcoder instructed to convert stores the content of the content server in the local storage device of the transcoder through streaming content download using the HTTP protocol, and the stored data can be converted in real time. In addition, when converting content, the data, such as the format set and stored by the media server, is referred to in the database, the content is converted by the transcoder, and after the conversion is completed, the conversion result is stored through transmission using the FTP protocol to the upload server. Automatic collection, of course. It is also possible not to use the configuration of file format conversion and upload.

When the digital signage 400 is a plurality of digital signage 400 installed remotely, the remote controller 340 uploads a media file from the user terminal 100 to the plurality of digital signage 400, and then the content It is possible to control content playback of a plurality of digital signage 400 by generating and applying a schedule. The solution of the present invention provides a solution for remote control in addition to controlling the user terminal 100 and the digital signage 400 bound by a local network, that is, the same network. For example, user A located in Yeoksam-dong, Gangnam-gu has a B franchise nationwide, and can control contents and schedules to be transmitted to B franchise nationwide from Yeoksam-dong, Gangnam-gu. Even if there are different stores, such as C coffee store, D beer store, and E mart store, rather than the same franchise, the digital signage 400 of each store can be controlled.

Although digital signage is widely distributed, due to high cost and maintenance cost, it is provided by large corporations, government offices, and advertising companies, and the share of news and advertisements is high. There are expensive introduction costs and difficulties in management to use these services in small and medium-sized businesses and small retail stores, and services and solutions themselves are deployed in the market in a top-down format, making it difficult to generalize the market. Accordingly, in an embodiment of the present invention, a digital signage system for transmitting video advertisements remotely capable of remotely setting, managing, and updating can be provided.

<Client software for video playback>

With the development of information technology, the acquisition of information related to the surrounding environment using IoT devices and the accessibility to analysis using communication networks have increased. Through this, the ease of video reproduction in the OSGi (Open Service Gateway initiative) service platform has also rapidly increased. In addition, the demand for video playback services using IoT devices is gradually increasing. As video playback devices proliferate, based on this, various related companies are investing and researching on developing solutions that connect heterogeneous devices and process data on the OSGi platform. The client program for video playback is based on the Ubuntu operating system optimized for the open source development board, and a protocol developed for remote control can be used. In addition, the scheduler for counting the number of playback times, playback time, and exposure frequency of videos checks prior information about media files executed in the program and creates a schedule so that media files can be played at a specific time. When using this, it is possible to project an advertisement image by rear projection on a windshield or the like using a beam projector as well as the digital signage 400 including an LCD, and remotely set, manage, and update it. In this case, the digital signage 400 may be replaced with a beam projector.

To this end, the structure of the schedule creation tool can be designed, and it can be developed so that it can be run on an AVA VM and run on a Windows OS or Android-based device. In addition, a function to create a setting file in JSON format can be added to process the media file and schedule information selected by the user in the program, and it can be designed in a structure that can be automatically recognized by the program to increase user convenience. , can include a function to copy media files and JSON configuration files to be played through a USB memory stick. In the case of a media player, it reads a media file and transfers the data loaded into the memory to the sound driver of the OS and outputs it to the speaker connected to the hardware. In addition, it prevents memory leaks and CPU overload that occur in the process of delivering media files to the OS sound drive, provides stable services, and can be designed as a web application in consideration of future scalability.

<Video transmission and control>

The remote advertisement delivery server platform introduces the OSGi concept and can design a framework to operate in a modular format to dynamically add new services and protocols. Through this, it is possible to have scalability that allows additional service operation just by uploading the service on top of the developed framework. The protocol used for client hardware control in the OSGi service platform mainly uses HTTP or XML, and through this, clearer protocol interpretation and extensibility to external interfaces can be obtained. Scheduling service is a core element of manager service. It can be designed in a structure that minimizes resource consumption and provides stable service by designing a schedule that operates only once at a fixed time instead of a continuous loop. In addition, it provides M/D and reporting functions that can collect statistics such as the count of play times for screen sharing, and the web-based manager page can be accessed anytime, anywhere to help perform business continuity. . On the manager service main screen, the manager can freely register and edit video media contents, and manage registered equipment and playlists. It may also include the ability to remotely control the client software.

Responsive setting unit 350, when the digital signage 400 is a responsive smart signage, the user terminal 100 to set the conditions for operating the responsive smart signage and the contents output under the operating conditions. can do. For example, when user A approaches the digital signage 400 with product C to check information on product C at B mart (condition), the information on product C may be output (content). Responsive smart signage can be a signage that has a built-in proximity sensor to determine whether an object is approaching and then plays content. It may be a device that identifies an object through and reproduces content for it. Of course, if only the on/off of the screen is controlled by the proximity of the object, wireless communication such as RFID or the like may not be provided. At this time, since an RFID tag must be present on each item in order to react like an RFID, the cost of attaching the RFID tag to each item may be higher. Accordingly, a method of classifying items using a camera may be more preferable.

When the power control unit 360 sets the power control for turning on/off the power of the digital signage 400 in the user terminal 100, the power of the digital signage 400 is changed to the user terminal 100. ) in response to the set schedule, and booting and playback can be controlled. For power on/off, physical power may be applied using an IoT switch, and standby power is controlled by applying power to the digital signage 400 and the user terminal 100 in a timely manner in an incoming state You may. However, when a device with high standby power consumption, such as a set-top box, is used as the user terminal 100, it can be set to physically apply power using an IoT switch, for example, a smart switch.

The IoT switch (not shown) may be composed of hardware of a smart switch that is attached to the user terminal 100 or the digital signage 400 to measure the amount of power and transmits the measured data to the solution providing server 300 via Wi-Fi. there is. It uses a 0.2% class high-precision power measurement chip to precisely measure the power consumption of connected home appliances, and supports up to 150Mbps using Qualcomm's QCA4004 low-power Wi-Fi chipset and supports IEEE 802.11 b/g/n standards. can be designed to

The solution providing server 300 provides smart switch registration, power ON/OFF control, and smart switch information management functions. Smart switch registration registers the MAC address of the smart switch as a key value through an application or program, and maps the input information when registering the smart switch with the user terminal 100 and digital signage 400 connected to the switch. (Mapping) Manage information. The solution providing server 300 registers the user terminal 100 and the digital signage 400 in the user terminal 100, so that they are mapped one-to-one with the smart switch. Registration can be done using an NFC tag or manually. To store and query information registered as a key value, the information of the digital signage 400 inputs the type, model name, and manufacturer information of the digital signage 400, and collects through the monitoring setting screen. Alternatively, the digital signage 400 may be placed on a floor plan of an office in the form of drag and drop.

The smart consumer service provides data so that users can compare their power consumption with neighbors or other specified conditions, allowing users to feel the need to save electricity and make wise choices such as which home appliances to control power consumption. is to induce The smart consumer service is provided in conjunction with the big data management function of the digital signage 400, and various types of data can be inquired from the web page of the present invention or the program of the solution of the present invention. A big data-based data management platform can collect large amounts of data generated through smart switches and store and analyze them using HDFS (Hadoop Distributed File System).

When the user terminal 100 is connected to Point of Sale (POS), the advertisement report unit 370 identifies the day, date, and time of sales generated in the POS data, and then displays advertisement content transmitted on the day, date, and time. You can map and save.

When the user terminal 100 and the CCTV are connected, the power saving unit 380 wakes up and drives the digital signage 400 when a subject exists in a preset area in the CCTV, and the subject does not exist. If not, you can switch to SleepMode.

The feedback unit 390 measures a difference between power for switching to the wakeup/sleep mode and power when not switching to the wakeup/sleep mode, and determines whether the power for switching to the wakeup/sleep mode is the wakeup/sleep mode. If the power is greater than the power when not switching to the mode, the wake-up and sleep modes may not be applied. Depending on how each system is connected, depending on energy consumption at booting, depending on how the infrastructure is built, and depending on the specifications of the digital signage 400, switching to sleep mode may consume more power. . Accordingly, the power consumption in the two cases may be compared and the mode may be set to be switched to a mode that uses less power.

Hereinafter, an operation process according to the configuration of the solution service providing server of FIG. 2 described above will be described in detail with reference to FIGS. 3 and 4 as examples. However, it will be apparent that the embodiment is only any one of various embodiments of the present invention, and is not limited thereto.

Referring to FIG. 3A, it is a block diagram briefly illustrating a sub-menu and method of setting a playback mode according to the present invention. The solution (ShopVod Lite) of the present invention can play desired advertisements repeatedly, configure desired contents such as photos, videos, music, and subtitles on the screen, and play media files on a local network. It is possible to control the power to transmit advertisements on the desired day and time, and to play video links through web streaming. As shown in FIG. 2B, in the basic playback mode of ① playback settings, an application is automatically executed when a booting completion signal is received after the power of the user terminal 100 is applied. And, in the basic playback mode, it checks whether there is a video or image file in the USB memory or flash memory, and if there is a video file or image file in a playable format, playback starts automatically. 2B is an image file automatic execution screen after automatic execution of an application. Among the playback settings as shown in FIG. 2C, ㉡ folder playback is a video or image file auto-play function under the folder by selecting a folder desired by the user, and internal file playback can be set by selecting the Movies folder in the external USB memory.

As shown in FIG. 2D, making a playlist among playback settings is a function that allows you to select and play a group of files you want to automatically play among several files, set a playlist nickname (name), and support You can select video and image files, and after creating a list, you can adjust the order and remove them as desired. As shown in FIG. 2E, the creation of a playback schedule among playback settings is a function that can set the selected list to be played at a set time by utilizing the list created in ㉢. there is. Shared file playback among playback settings as shown in FIG. 2F is a function of automatically playing by selecting a video file or folder of image files in the PC when connecting to a PC or other device on the same network through an IP address. Streaming playback among the ㉥ playback settings as shown in FIG. 2G is a function of automatically playing a corresponding video by inputting an address in the form of [http://].

② Photo setting as shown in FIG. 2H means a photo setting function. The photo playback time setting is a function of setting the playback time of an image between 3 seconds and 60 seconds, and the photo effect setting is a function to switch from the previous image to the next image. It is a function to set the effect applied when the image is displayed, and the background music setting is a function to set the background music when the image is displayed. As shown in FIG. 2i, the template UI setting function for template setting is a horizontal or vertical template setting function, and consists of the basic template image, video, and subtitle functions, even if the user does not set the horizontal and vertical It may be automatically set according to the screen size of the digital signage 400. At this time, the template arrangement provides a layout that allows the user to arrange each image, photo or video. ④ On/Off setting function as shown in FIG. 2j is a function of setting the product power on time and off time, and it is possible to set the time for each day of the week. At this time, if the business hours are specified in the web page, if the URL is entered, it can be read as it is and set automatically.

Based on this main algorithm, it will be described below along with the solution manual of the present invention. 3B is a method for changing a language and running an advertisement firmware, and when activation and folder playback settings are completed in the user terminal 100 as in FIG. 3C, a play list is set as shown in FIG. 3D, and a play schedule is set as shown in FIG. 3E. let it set The schedule setting may be set manually as shown in FIG. 3F, but as described above, if the business hours are listed on the website, they may be imported and set to be output at the business hours. In addition, as shown in FIGS. 3G and 3H, a shared file stored in a device connected to a local network may be played, or a setting may be made by inputting a link as shown in FIG. 3I to enable streaming. A picture may be set as shown in FIG. 3j, and a file in the USB may be copied to a set-top box (when the user terminal 100 is a set-top box) as shown in FIGS. 3k and 3l. As shown in FIG. 3M, it may be switched to the vertical and horizontal mode, or the bottom bar may be removed or activated as shown in FIG. 3N. As shown in FIG. 3o, a setting menu can be provided so that power on/off and playback management can be performed according to a schedule, and as shown in FIGS. 3p and 3q, how to configure the screen, that is, how to divide one screen, It can be configured and provided intuitively so that what kind of image or video will be inserted in the area can be set. If a remote control is purchased, it may be operated as shown in FIG. 3r. Currently, the platform of the present invention provides solutions as shown in FIGS. 4A to 4X, and also provides hardware and peripherals for this.

Digital signage transforms structures that were recognized only as offline signs into networks.

It is one of the representative services of the hyper-connected era as it has been converted into a smart media that can function as a medium for providing various information through connection. However, existing digital signage advertisements require a large LCD display device of 80 inches or larger and a separate system to control it. However, it is also difficult to introduce it to small business owners or self-employed stores. In the platform of the present invention, as the digital signage technology formed around outdoor advertisements expands to the retail sector, users can freely produce advertisement videos using the solution of the present invention in general small retail stores and control them locally or remotely. It provides a friendly menu and UI. Through this, it can lead to popularization of digital signage as it can be easily used by anyone with an expansion into the retail market away from the market centered on large corporations, low cost of introduction, and convenient use.

Matters not described for the digital signage-based advertising solution service providing method of FIGS. 2 to 4 are the same as those described for the digital signage-based advertising solution service providing method through FIG. Since it can be easily inferred, the following description will be omitted.

5 is a diagram illustrating a process of transmitting and receiving data between components included in the digital signage-based advertising solution service providing system of FIG. 1 according to an embodiment of the present invention. Hereinafter, an example of a process of transmitting and receiving data between each component will be described through FIG. 5, but the present application is not limited to such an embodiment, and according to various embodiments described above, It is obvious to those skilled in the art that a process of transmitting and receiving data may be changed.

Referring to FIG. 5, the solution service providing server receives a purchase request for purchasing an advertising solution for digital signage from a user terminal (S5100), and when setting a playback mode, folder playback, shared file playback, and streaming The advertisement solution set to enter the menu for playback, schedule playback, and template setting is transmitted to the user terminal (S5200), and when the user terminal is connected to the digital signage, a guide for setting the playback mode is provided (S5300).

The order between the above-described steps (S5100 to S5300) is only an example, and is not limited thereto. That is, the order of the above-described steps (S5100 to S5300) may be mutually changed, and some of the steps may be simultaneously executed or deleted.

Matters not described for the digital signage-based advertising solution service provision method of FIG. 5 are the same as those described for the digital signage-based advertising solution service provision method through FIGS. 1 to 4 above, or from the description Since it can be easily inferred, the following description will be omitted.

The digital signage-based advertising solution service providing method according to an embodiment described with reference to FIG. 5 may be implemented in the form of a recording medium including instructions executable by a computer, such as an application or program module executed by a computer. can Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. Also, computer readable media may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The method for providing a digital signage-based advertising solution service according to an embodiment of the present invention described above is performed by an application basically installed in a terminal (this may include a program included in a platform or operating system, etc. It may be executed, or it may be executed by an application (ie, a program) directly installed in the master terminal by a user through an application providing server such as an application store server, an application or a web server related to the corresponding service. In this sense, the digital signage-based advertising solution service providing method according to an embodiment of the present invention described above is implemented as an application (ie, a program) that is basically installed in a terminal or directly installed by a user, and is implemented as a computer such as a terminal. It can be recorded on a readable recording medium.

The above description of the present invention is for illustrative purposes, and those skilled in the art can understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, the embodiments described above should be understood as illustrative in all respects and not limiting. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is indicated by the following claims rather than the detailed description above, and all changes or modifications derived from the meaning and scope of the claims and equivalent concepts should be construed as being included in the scope of the present invention. do.

Claims (10)

If a media file exists at the top root among at least one root in the memory, the media file is set to be played in the digital signage, and if the media file does not exist, a playback mode A user terminal to set; and
When the purchase management unit receives a purchase request for purchasing an advertising solution for digital signage from the user terminal, when setting a playback mode, enters a menu for folder playback, shared file playback, streaming playback, schedule playback, and template setting A transmission unit for transmitting the advertising solution set to the user terminal to the user terminal, a provision unit for providing a guide to set the play mode when the user terminal is connected to the digital signage, and the digital signage is a responsive smart signage In the case of, a responsive setting unit for setting the conditions for operating the responsive smart signage in the user terminal and the contents output under the operating conditions, and turning on/off the power of the digital signage in the user terminal. /OFF), a power control unit that applies power to the digital signage in response to a schedule set in the user terminal and controls booting and playback, and the user terminal is a Point of Sale (POS) When connected to, after determining the day, date and time of sales in the data of the POS, the advertising report unit for mapping and storing the advertising content sent to the day, date and time, when the user terminal and CCTV are connected, A power saving unit that wakes up and drives the digital signage when a subject exists in a preset area in the CCTV and switches to a sleep mode when the subject does not exist, the wakeup and sleep A difference between the power in the first case of switching to the mode and the power in the second case of not switching to the wakeup and sleep modes is measured, and the power in the first case of switching to the wakeup and sleep modes is A solution service providing server including a feedback unit that does not apply the wake-up and sleep modes when power is greater than that of the second case when the switch to the up and sleep modes is not performed;
The responsive smart signage,
It is a signage that has a built-in proximity sensor to determine whether an object is approaching and then plays content, and when a user approaches with an article to check information about an article in a mart, it is set to output the information about the article as the content. , When outputting the content, if the RFID chip is not embedded in the product, the product is classified through a camera, and then information on the classified product is output and reproduced.
The power control unit allows physical power to be applied using an IoT switch for on/off control of the power of the digital signage,
The IoT switch is composed of hardware of a smart switch that is attached to digital signage to measure the amount of power and transmits the measured data to the solution service providing server through Wi-Fi,
The feedback unit,
Depending on the connection method between systems, energy consumption during booting, infrastructure construction method, and digital signage specifications, there are cases in which power consumption increases when the digital signage is switched to sleep mode. The digital signage-based advertising solution service providing system, which compares the amount of power used in the second case and sets the case in which power consumption is less in the first case and the second case.
According to claim 1,
Among the playback modes, folder playback is a menu for playing media files in a selected folder,
Among the playback modes, playback of shared files is a menu for playing media files in a shared folder in at least one terminal connected to the user terminal through a local network;
Among the playback modes, streaming playback is a menu for playing by streaming by inputting a link including a URL after setting a list,
Among the play modes, the schedule play is a menu for setting a play list and a play schedule to play media files in the play list according to the schedule;
The template setting in the play mode sets at least one of images, photos, videos, and subtitles, selects the shape and arrangement of the template, and outputs at least one of the images, pictures, videos, and subtitles according to the arrangement and shape in the selected template. Digital signage-based advertising solution service providing system, characterized in that the menu.
According to claim 1,
The solution service providing server,
If the digital signage is a plurality of digital signages installed remotely, the user terminal uploads a media file to the plurality of digital signages, creates content, and applies a schedule to reproduce the contents of the plurality of digital signages. a remote control unit to control;
Digital signage-based advertising solution service providing system further comprising a.
delete delete delete According to claim 1,
The user terminal,
A terminal that runs an application or program,
A digital signage-based advertising solution service providing system comprising a set-top box and a dongle.
delete delete delete

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