KR102475253B1 - Method and apparatus for providing information for service on delivery intermediation - Google Patents

Abstract

The present invention relates to an information provision method by a server which provides a delivery mediation service. The information provision method comprises the steps of: identifying a plurality of geographical areas; acquiring first information regarding a delivery demand in a specific time duration in each of the plurality of geographical areas; acquiring second information regarding a delivery person supply in the specific time duration in each of the plurality of geographical areas; determining, on the basis of the first information and the second information, delivery fee information for each of the plurality of geographical areas in the specific time duration; acquiring location information of a first delivery person; and providing, on the basis of a geographical area corresponding to the location information, and the delivery fee information, the first delivery person with a page including delivery fee information in the specific time duration. According to the present invention, an average delivery time can be shortened.

Description

Method and apparatus for providing information for delivery brokerage service

Embodiments of the present specification relate to a method and apparatus for providing information for a delivery intermediary service, and in detail, each of a plurality of geographical regions based on information on delivery demand and delivery man supply in a specific time period of each of a plurality of geographical regions. A method and apparatus for determining delivery fee information in a specific time period of a time period and providing a page including the delivery fee information to a delivery person.

As the use of the Internet becomes more common, markets for e-commerce and food delivery brokerage services are expanding. In particular, with the spread of infectious diseases, the proportion of visiting offline restaurants for meals is decreasing, and the proportion of ordering food for delivery through applications related to food delivery brokerage services using smartphones is rapidly increasing.

In the food delivery brokerage service, it is essential to provide prompt delivery and set low delivery costs to improve the competitiveness of the service. should be done Even if the demand for delivery is higher than the supply of the delivery person, if the delivery fee is not raised and the delivery fee is kept the same as usual, the supply of the delivery person cannot keep up with the demand for delivery, making it difficult to deliver promptly. Even in this case, if the delivery fee is not lowered and kept the same as usual, the cost to be paid to the delivery person may increase, resulting in a problem of requiring a high delivery fee from the customer.

Republic of Korea Patent Publication No. 2020-0130193 relates to a quick service operating system based on quick service demand forecasting analysis, providing riders with an efficient movement line by enabling quick and efficient arrangement of riders supplying quick service to demand occurrence prediction points By doing so, profitability is increased, and an operating system that can provide quick transportation to customers using quick service is disclosed. However, prior literature does not disclose a configuration for determining a quick service operation fee according to demand and supply of riders that change in real time. Therefore, in order to appropriately supply delivery drivers according to changes in delivery demand, a method and system for adjusting delivery fees by time and region and providing delivery charge information by region at a specific time to delivery workers are required.

Embodiments of the present specification are proposed to solve the above problems, and delivery in a specific time period of each of a plurality of geographical areas based on information on delivery demand and supply of delivery personnel in a specific time period of each of a plurality of geographical areas. It is intended to determine fee information. Another object is to provide delivery fee information in a specific time period to a delivery person based on the geographical area corresponding to the location information and the delivery fee information.

In order to achieve the above object, an information providing method in a server providing a delivery brokerage service according to an embodiment of the present specification includes the steps of identifying a plurality of geographic regions; obtaining first information on demand for delivery in a specific time period of each of the plurality of geographic regions; obtaining second information about delivery man supply in the specific time period in each of the plurality of geographic regions; determining delivery fee information for each of the plurality of geographical areas in the specific time period based on the first information and the second information; obtaining location information of a first delivery person; and providing a page including delivery fee information in the specific time interval to the first delivery person based on the geographical area corresponding to the location information and the delivery fee information.

According to one embodiment, the step of determining the delivery charge information includes changing the delivery charge in the specific time interval based on a comparison of the delivery demand in the specific time interval and the supply of the delivery person in the specific time interval. It is characterized by including.

According to one embodiment, the step of changing the delivery fee is characterized in that it is performed at a set cycle.

According to an embodiment, the specific time interval includes one or more sub-time intervals, and the determining of the delivery charge information includes the specific time interval based on a change in delivery demand per unit time in the one or more sub-time intervals. It characterized in that it comprises the step of determining the delivery fee information in.

According to one embodiment, the lengths of the specific time period and the one or more sub-time periods are determined based on the amount of change per unit time of the delivery demand.

According to one embodiment, the information providing method may include obtaining third information about order reception history of each of the plurality of geographic regions; And predicting future delivery demand in the specific time period of each of the plurality of geographical regions based on the third information, wherein the third information includes at least one of day of the week, weather, public holiday, and special event occurrence. It is characterized by including information about.

According to an embodiment, the information providing method further includes determining a peak time period based on the third information, and when the specific time period is included in the peak time period, the length of the specific time period is the peak time period. It is characterized in that it is set shorter than the length of the time period not included in.

According to an embodiment, the determining of the delivery fee may include dividing a first geographic area of the plurality of geographic areas into at least one sub-area according to delivery characteristics; and determining delivery charge information for each of the at least one sub-zone in the specific time period based on the first information and the second information, wherein the delivery characteristic is determined in the at least one sub-zone. It is characterized in that it includes at least one of an average delivery demand and an average delivery fee of at least one included provider.

According to an embodiment, the delivery characteristics include an average delivery distance of the at least one provider.

According to one embodiment, the method of providing information further comprises obtaining information on the means of transportation of the first delivery man, and the delivery charge information included in the page is determined based on the means of transportation of the first delivery man. characterized by being

According to one embodiment, the step of displaying the page includes providing a page displaying a certain delivery fee when the first delivery man satisfies a specific condition, wherein the specific condition is the traffic of the first delivery man. It is characterized in that the means includes walking.

According to an embodiment, the specific condition may further include that an average delivery distance of at least one supplier included in a geographical area corresponding to the location information of the first delivery person is greater than a predetermined distance.

According to an embodiment, the plurality of geographic zones include a first geographic zone and a second geographic zone adjacent to the first geographic zone, wherein the first delivery person is located in the first geographic zone and is located in the first geographic zone. , if the delivery fee for the second geographic area in the specific time period is higher than the delivery fee for the first geographic area in the specific time period, delivery to the second geographic area in the specific time period The method may further include providing the page further including fee information to the first delivery person.

A server providing a delivery brokerage service according to an embodiment of the present invention includes a transceiver for transmitting and receiving information with other devices; and controlling the transceiver, identifying a plurality of geographic regions, obtaining first information on demand for delivery in a specific time period of each of the plurality of geographic regions, and in the specific time period of each of the plurality of geographic regions. Obtaining second information about the delivery person supply of, determining delivery charge information for each of the plurality of geographical areas in the specific time period based on the first information and the second information, and the location of the first delivery person and a processor for acquiring information and providing a page including delivery fee information in the specific time period to the first delivery person based on the geographical area corresponding to the location information and the delivery fee information. do.

A non-transitory computer-readable storage medium according to an embodiment of the present invention includes a medium configured to store computer-readable instructions, which, when executed by a processor, causes the processor to: Checking; obtaining first information on demand for delivery in a specific time period of each of the plurality of geographic regions; obtaining second information about delivery man supply in the specific time period in each of the plurality of geographic regions; determining delivery fee information for each of the plurality of geographical areas in the specific time period based on the first information and the second information; obtaining location information of a first delivery person; and providing a page including delivery fee information in the specific time period to the first delivery person based on the geographical area corresponding to the location information and the delivery fee information. It is characterized in that to perform the information providing method in.

According to an embodiment of the present invention, the delivery man can easily and conveniently check the delivery fee information determined based on the information on the demand for delivery and the supply of the delivery man in a specific time period of each of a plurality of geographical regions through a user terminal, and delivery By checking the delivery fee information that changes in real time according to changes in demand and supply of couriers, you can establish a delivery plan to maximize your profit, which in turn can lead to timely supply of couriers according to changes in delivery demand. have.

In addition, according to an embodiment of the present invention, by dynamically adjusting the delivery fee by comparing the demand for delivery and the supply of the delivery man at each hour in the server, an incentive to secure the delivery man is provided in a situation where the supply of the delivery man is insufficient, and the supply of the delivery man is reduced. In sufficient circumstances, you can save money by lowering delivery fees.

In addition, according to an embodiment of the present invention, the geographic area is divided into at least one sub-area having a similar average delivery demand or a similar average delivery fee, and a separate delivery fee is determined for each sub-area. It is possible to determine an appropriate delivery fee considering the characteristics and smoothly adjust the supply of delivery people according to the change in delivery demand in each sub-district.

In addition, according to an embodiment of the present invention, the delivery fee information displayed on the page is different in consideration of the transportation method of the delivery person viewing the page, so that the participation of the delivery person using the transportation method suitable for the situation can be induced, and through this, the average Delivery time can be shortened.

1 is a diagram schematically showing the configuration of an information providing system that provides a delivery brokerage service according to an embodiment of the present invention.
2 is a sequence diagram illustrating information exchange of each node related to an information providing method for providing a delivery mediation service according to an embodiment of the present invention and corresponding operations.
3 is a diagram illustrating an exemplary page including delivery fee information according to an embodiment of the present invention.
4 is a flow chart illustrating the flow of an information providing method of a server providing a delivery brokerage service according to an embodiment of the present invention.
5 is a diagram showing some components of an information providing system according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In describing the embodiments, descriptions of technical contents that are well known in the technical field to which the present invention pertains and are not directly related to the present invention will be omitted. This is to more clearly convey the gist of the present invention without obscuring it by omitting unnecessary description.

For the same reason, in the accompanying drawings, some components are exaggerated, omitted, or schematically illustrated. Also, the size of each component does not entirely reflect the actual size. In each figure, the same reference number is assigned to the same or corresponding component.

Advantages and features of the present invention, and methods for achieving them, will become clear with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, and only the present embodiments make the disclosure of the present invention complete, and common knowledge in the art to which the present invention belongs It is provided to fully inform the holder of the scope of the invention, and the present invention is only defined by the scope of the claims. Like reference numbers designate like elements throughout the specification.

At this time, it will be understood that each block of the process flow chart diagrams and combinations of the flow chart diagrams can be performed by computer program instructions. These computer program instructions may be embodied in a processor of a general purpose computer, special purpose computer, or other programmable data processing equipment, so that the instructions executed by the processor of the computer or other programmable data processing equipment are described in the flowchart block(s). It creates means to perform functions. These computer program instructions may also be stored in a computer usable or computer readable memory that can be directed to a computer or other programmable data processing equipment to implement functionality in a particular way, such that the computer usable or computer readable memory The instructions stored in are also capable of producing an article of manufacture containing instruction means that perform the functions described in the flowchart block(s). The computer program instructions can also be loaded on a computer or other programmable data processing equipment, so that a series of operational steps are performed on the computer or other programmable data processing equipment to create a computer-executed process to generate computer or other programmable data processing equipment. Instructions for performing processing equipment may also provide steps for performing the functions described in the flowchart block(s).

Additionally, each block may represent a module, segment, or portion of code that includes one or more executable instructions for executing specified logical function(s). It should also be noted that in some alternative implementations it is possible for the functions mentioned in the blocks to occur out of order. For example, two blocks shown in succession may in fact be executed substantially concurrently, or the blocks may sometimes be executed in reverse order depending on their function.

At this time, the term '~unit' used in this embodiment means software or a hardware component such as FPGA or ASIC, and '~unit' performs certain roles. However, '~ part' is not limited to software or hardware. '~bu' may be configured to be in an addressable storage medium and may be configured to reproduce one or more processors. Therefore, as an example, '~unit' refers to components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables. Functions provided within components and '~units' may be combined into smaller numbers of components and '~units' or further separated into additional components and '~units'. In addition, components and '~units' may be implemented to play one or more CPUs in a device or a secure multimedia card.

1 is a diagram schematically showing the configuration of an information providing system that provides a delivery brokerage service according to an embodiment of the present invention.

Referring to FIG. 1 , an information providing system according to an embodiment of the present invention includes a user terminal 110 and a server 120 . In an embodiment, the server 120 may process information related to service operation and provide it to the user.

Using the user terminal 110 , the e-commerce user may access the server 120 . The user terminal 110 has an e-commerce or food delivery application installed, can access the server 120 using the application, and can use an e-commerce or food delivery service based on information exchange with the server 120 . An e-commerce or food delivery application may include an application for a buyer, an application for a seller, an application for a delivery man, and the like, depending on who uses the application. The user terminal 110 may be a mobile device such as a smartphone and tablet PC or a static device such as a desktop PC, and any device capable of installing and running an e-commerce or food delivery application will be used as the user terminal 110 without limitation. can

The server 120 communicates with the user terminal 110 and provides information related to e-commerce or food delivery service to the user terminal 110 . As a search result of the database, a list of items/restaurants may be provided, detailed information of each item stored in the database, or restaurant menus may be provided. In the case of direct delivery items from e-commerce companies, the entity related to the service operated by the server can purchase the product and manage delivery. It is possible to transmit purchase information and shipping address information about . The server 120 may provide a delivery mediation service between a supplier such as a restaurant that sells food and a delivery man who delivers food to customers who order food.

2 is a sequence diagram illustrating information exchange of each node related to an information providing method for providing a delivery mediation service according to an embodiment of the present invention and corresponding operations.

Referring to FIG. 2, a method for exchanging information between a user terminal and a server and operating at each node according to an embodiment of the present invention is disclosed.

In step 205, the server may identify a plurality of geographic regions and obtain first information on demand for delivery in a specific time period of each of the plurality of geographic regions. The server may identify a plurality of geographical areas in which the delivery service can be provided, and the plurality of areas is a division of the entire area in which the delivery service is provided by known administrative districts, or distribution of suppliers (eg, restaurants), delivery It may be divided by the server itself in consideration of delivery characteristics such as demand, delivery fee, and delivery distance information.

The server may obtain information on demand for delivery in a specific time period of each of a plurality of geographic regions. Demand for delivery may include a demand to deliver food provided by a restaurant to a customer through a delivery person as the customer orders food through the food delivery application. In one embodiment, the delivery demand is the time, day of the week, weather, season, presence or absence of a special event (for example, if there is a sporting event such as a national match on that day, if that day is a socially accepted anniversary), etc. may depend on a number of factors, including For example, delivery demand will be higher during lunchtime and dinnertime than at other times, and delivery demand for restaurants in areas where companies are concentrated may be greater on weekdays than on weekends. In addition, delivery demand may be higher on a rainy day than on a sunny day, and delivery demand may be higher on a day when a national football match is held in the evening than on other days. The server may divide the continuous time into a plurality of time intervals, and obtain information on delivery demand for each of a plurality of geographic regions in a specific time interval among them from the database.

In step 210, the server may obtain second information about delivery man supply in a specific time period of each of a plurality of geographic regions. The second information may include the total number of deliverymen in a specific time period, the number of deliverymen currently in progress, the number of available deliverymen not assigned delivery, and the like. The second information may be obtained based on location information provided from terminals possessed by deliverymen. In one embodiment, delivery men may input information indicating that they are currently available delivery men ready to deliver through a delivery man application installed in the delivery man's terminal, and this information may be transmitted from the delivery man's terminal to the server. In one embodiment, the second information may include information about the transportation method (eg, car, motorcycle, bicycle, walking, etc.) of the delivery person. The delivery man may input information on the means of transportation he uses to deliver the delivery to his terminal, and the server may obtain second information including information on means of transportation through the terminal of the delivery man.

In one embodiment, delivery demand may vary according to various factors including time, day of the week, weather, season, presence or absence of a special event, and the like. For example, a delivery person may predict that delivery demand will be high during lunch and dinner hours, and start delivery only during lunch and dinner hours. As another example, when the weather is too hot or too cold, or when it is raining or snowing, the supply of deliverymen may be less than usual. The server may divide the continuous time into a plurality of time intervals, and obtain from the database information about deliveryman supply for each of the plurality of geographic regions in a specific time interval among them.

In step 215, the server may determine delivery fee information for each of a plurality of geographic regions in a specific time period based on the first information and the second information.

In one embodiment, the server may change the delivery fee in a specific time interval based on a comparison of the demand for delivery in the specific time interval and the supply of the delivery person in the specific time interval. For example, in one geographic area among a plurality of geographic areas, if the demand for delivery included in the first information is higher than the supply of the delivery person included in the second information in a specific time period, the supply of the delivery person is insufficient compared to the demand for delivery. In order to induce many delivery people to be supplied, the server may determine a delivery fee corresponding to a specific time period as a higher amount than a delivery fee corresponding to a previous time period. On the other hand, if the delivery demand included in the first information in a specific time period is lower than the delivery man supply included in the second information, there is no need to maintain a high delivery fee because the delivery man supply is sufficient compared to the delivery demand, and the server does not need to maintain a high delivery fee in a specific time period. The corresponding delivery fee may be determined to be lower than the corresponding delivery fee in the previous time period. In this way, the server dynamically adjusts the delivery fee by comparing the delivery demand and the supply of the delivery person at each hourly interval, thereby providing an incentive to secure a delivery person in a situation where the supply of the delivery person is insufficient, and lowering the delivery fee in a situation where the supply of the delivery person is sufficient. You can cut costs.

In one embodiment, the server may change the delivery fee in a specific time interval based on a comparison of delivery demand and delivery man supply in a time interval immediately preceding the specific time interval. The length of the specific time period and the immediately preceding time period may be the same length of time (eg, 15 minutes, 1 minute, 30 seconds, etc.). In one embodiment, the length of the immediately preceding time interval may be longer than the length of the specific time interval (eg, the length of the specific time interval is 1 minute and the length of the immediately preceding time interval is 15 minutes), which means that in the specific time interval In order to determine the delivery fee, it is possible to grasp the trend of delivery demand and supply of the delivery person in the previous time period longer than the specific time period, and to determine the delivery fee dynamically by considering the current situation more accurately and precisely.

In one embodiment, the length of the specific time period may be a certain length of time (eg, 15 minutes, 1 minute, 30 seconds, etc.), and the server may periodically change the delivery fee by setting a certain length of time as a cycle. have. For example, if you set the cycle to a long time such as 1 hour and change the delivery charge in increments of 1 hour, the increased delivery demand can be accommodated even during peak times (eg, lunch and dinner hours) when delivery demand increases rapidly. The delivery fee is kept constant without being reflected, so it may not be possible to supply enough delivery people. Accordingly, if the delivery fee is changed in increments of one minute by setting the cycle to a short time such as 1 minute, the delivery fee can be dynamically changed to reflect the change in delivery demand even during a time period in which delivery demand rapidly increases or decreases. .

In one embodiment, the specific time period may include one or more sub-time periods, and the server may determine delivery fee information in the specific time period based on the amount of change per unit time of delivery demand in the one or more sub-time periods. . In the time zone before and after lunch or dinner time, delivery demand may increase or decrease rapidly, while there may be little change in delivery demand in the morning or early morning hours when there is little delivery. Considering this fact, the server can set the change range of the delivery fee large in the time zone where the gradient of change in delivery demand is steep, and set the change range of the delivery fee small in the time zone where the gradient of change in delivery demand is gradual. You can set the delivery fee to a certain amount without changing the fee. In this way, by considering the change in delivery demand per unit time in the sub-time period in determining the delivery fee, it is possible to effectively determine the delivery fee by reflecting the change in delivery demand, and the delivery fee as in the time period where there is no change in delivery demand. It is possible to reduce the computational load by removing unnecessary calculations for determining the delivery fee in a section where there is no need to dynamically change .

In one embodiment, the length of the specific time period and one or more sub-time periods may be determined based on a change in delivery demand per unit time. In the time zone where the change in delivery demand is steep due to the large change in delivery demand per unit time, it is necessary to set the length of the time period short to quickly change the delivery fee for the change in delivery demand corresponding to each time period. On the other hand, the unit of delivery demand In a time zone where the change in delivery demand is small due to a small change per hour, the amount of calculation can be reduced by setting the length of the time period to be long and slowly changing the delivery fee for the change in delivery demand corresponding to each time period.

In one embodiment, the server may obtain third information about the order reception history of each of a plurality of geographic regions, and predict future delivery demand in a specific time period of each of a plurality of geographic regions based on the third information. In an embodiment, the third information may include information on at least one of day of the week, weather, holiday, and occurrence of a special event. For example, the server may obtain data on an average delivery demand history for each geographic area for a recent period (eg, 1 week, 1 month, 1 year, etc.) from the database. Based on the acquired data, the server can, for example, change delivery demand over time on Tuesday in geographical area A, delivery demand between 1:00-2:00 PM on a public holiday in geographical area B, and change in delivery demand on a rainy evening in geographical area C. Data on delivery demand, etc. can be predicted, and delivery fees for future times can be determined based on the predicted future delivery demand. For example, if the delivery demand in a specific geographic area is predicted to increase rapidly based on the predicted future delivery demand, the server determines the delivery fee for the specific geographic area as a high amount to induce delivery workers to move to the specific geographic area in advance. can do.

In one embodiment, prediction of future demand for delivery may be performed using a predictive model (eg, a decision tree) generated by inputting data about history of delivery demand into a machine learning algorithm. In an embodiment, the server may use the training data and verification data including at least a portion of the data on the history of delivery demand so that the prediction model predicts future delivery demand with the smallest amount of error.

In one embodiment, the server may determine the peak time period based on the third information about the order reception history of each of the plurality of geographic regions. The peak time may include a time period in which delivery orders are concentrated, such as lunch time (eg, 12:00-1:00 noon) or dinner time (eg, 6-7:00 pm), and the server records the order reception history. Based on the information about, it is possible to determine at which time period orders are concentrated and at which time period there is a large amount of change in orders. For example, the server sets 12-1:00 noon and 6-7:00 p.m., which are high in order volume and order variation, as peak time zones based on information on the order reception history, and if a specific time period is included in the peak time zone, The length of the time period can be set shorter than the length of the time period not included in the peak period. In the peak time zone, the change in delivery demand will be greater than other time zones (eg, 3-4 pm, 4-5 am), so set the length of the specific time period shorter (eg, 3-4 pm) The time period included in the hour is set to 10 minutes long, and the time period included from 6 to 7 pm is set to 1 minute long), and each hour period for the change in delivery demand corresponding to each time period in the peak time period It is possible to quickly change the delivery fee corresponding to each other.

In one embodiment, the server divides a first geographic area among a plurality of geographic areas into at least one sub-area according to delivery characteristics, and the first information and plurality of information about delivery demand in a specific time period of each of the plurality of geographic areas. It is possible to determine delivery charge information for each of at least one sub-zone in a specific time period based on the second information about the supply of deliverymen in each specific time period of the geographic area of the . In one embodiment, the delivery characteristics of the at least one sub-zone may be obtained from the third information about the order receipt history of each of the plurality of geographic zones.

In one embodiment, the delivery characteristics may include data representing overall characteristics related to delivery in each sub-district, for example, of at least one supplier (eg, a restaurant) included in at least one sub-district. It may include at least one of an average delivery demand and an average delivery fee for a certain period of time. The server may divide the geographic area into at least one sub-area having similar delivery characteristics, and separately determine a delivery fee for each sub-area. For example, an administratively subdivided geographic zone A may include a subdivision A1 in which residential and commercial facilities are concentrated, and a subdivision A2 in which uninhabited parks, mountains, etc. By reference, it can be seen that the average delivery demand for these sub-areas A1 and A2 over a certain period in the past and the delivery fee determined accordingly are different. Therefore, in order to determine the delivery fee for each region in consideration of the delivery characteristics according to the geographical location, the first information and the second information about the delivery demand and the supply of the delivery person in these sub-areas A1 and A2 are obtained, respectively, and the obtained first information and It may be advantageous to separately determine the delivery charge for each of the sub-zones A1 and A2 based on the second information. In this way, by dividing the geographic area into at least one sub-area having a similar average delivery demand or similar average delivery fee, and determining a separate delivery fee for each sub-area, an appropriate delivery fee considering the characteristics of each sub-area can be determined. and the supply of delivery workers can be smoothly adjusted according to the change in delivery demand in each sub-district.

In one embodiment, at least one sub-zone may be divided differently according to time. The delivery characteristics of at least one sub-zone may change over time, and sub-zones with similar delivery characteristics may also vary accordingly. For example, two subzones with different delivery characteristics such as average delivery demand and average delivery charge during peak hours may have similar delivery characteristics during off-peak hours, in which case delivery charges for the two subzones may be separately charged. no need to decide

In one embodiment, the delivery characteristics may include an average delivery distance of at least one supplier (eg, a restaurant). The distribution of suppliers included in a sub-district, and the distribution of consumers ordering food delivery may vary from sub-district to each sub-district, and accordingly, the average distance of food delivery from suppliers included in the sub-district to consumers may also vary from sub-district to each sub-district. have. Since the delivery distance may affect the determination of the delivery charge, by dividing one geographic area into one or more sub-regions with similar average delivery distances to determine the delivery charge separately, the server can reasonably determine the delivery charge.

In step 220, the user terminal may provide location information of the delivery man to the server. The first delivery man using the delivery mediation service provided by the server may input current location information through his/her own terminal, and the location information acquired by the terminal of the first delivery man may be transmitted to the server.

In step 225, the server may generate a page including delivery charge information in a specific time period based on the determined delivery charge information and the geographic region corresponding to the obtained location information. In one embodiment, the server may generate a page displaying a geographic area corresponding to the user's current location and delivery fee information, and the page is centered around the user's current location, in addition to the geographic area in which the user is currently located, as well as one or more adjacent ones. Along with a map representing the geographic area, the geographic area in which the user corresponding to the current time is located and delivery fees for one or more adjacent geographic areas may be displayed.

In step 230, the server may provide the user terminal with a page displaying a delivery fee in a specific time period. In one embodiment, the first delivery person is displayed through a page displayed through the display unit of the user terminal, with a map indicating a geographical area in which the first delivery person is currently located and one or more adjacent geographical areas centered on the current location of the first delivery person, the current time The geographic area in which the first delivery person is located and the delivery fee of one or more adjacent geographic areas corresponding to may be ascertained. In this way, the delivery person can easily and conveniently check the delivery fee information determined based on the information on the demand for delivery and the supply of the delivery person in a specific time period of each of a plurality of geographical regions through the user terminal, and can determine the delivery demand and the supply of the delivery person. By checking the delivery fee information that changes in real time according to changes, you can establish a delivery plan to maximize your profit, which in turn can lead to timely supply of delivery workers according to changes in delivery demand.

In one embodiment, the server may obtain information about the transportation means of the first delivery person and determine a delivery fee displayed on the page based on the transportation means of the first delivery person. The deliveryman's means of transportation may include means of transportation used to transport food for food delivery, and may include, for example, at least one of walking, motorcycle, bicycle, and automobile. When displaying delivery fee information for each of a plurality of geographic regions in a specific time period on a page, the server may display different delivery fees according to the transportation means of the delivery person. For example, when the average distance between a restaurant and a consumer in a geographic area is relatively far, an amount higher than the delivery fee determined in step 215 to a delivery person using a car or motorcycle in displaying delivery fee information corresponding to the geographic area. Participation in delivery can be induced by displaying, and on the contrary, participation in delivery can be suppressed by displaying an amount lower than the delivery fee determined in step 215 for a delivery person using a walk or bicycle. As another example, when the average distance between a restaurant and a consumer in a geographical area is relatively close, in displaying delivery fee information corresponding to the geographical area, by displaying an amount lower than the previously determined delivery fee to a delivery person using a car. Participation in delivery can be suppressed, and delivery workers who use walking or bicycles can be encouraged to participate. As another example, in situations where driving by car is relatively difficult, such as when it is raining or snowing or there is a traffic jam, the driver's participation by indicating to the driver a delivery fee lower than a previously determined delivery fee. can suppress In this way, by setting the delivery fee information displayed on the page differently in consideration of the transportation method of the delivery person viewing the page, it is possible to induce participation of the delivery person using the transportation method suitable for the situation, thereby reducing the average delivery time. can

In one embodiment, the server may provide a page displaying a certain delivery fee when the first delivery person viewing the page satisfies a specific condition, and the specific condition may include that the transportation method of the first delivery person is walking. have. Considering that the delivery man using the walk cannot be quickly supplied during a time period when the demand for delivery rapidly increases, such as during peak hours, when the first delivery man viewing the page through the user terminal uses the walk, the server provides real-time information through the page. Instead of displaying a changing delivery fee, a predetermined constant delivery fee can be displayed regardless of changes in delivery demand and supply of delivery people.

In one embodiment, the specific condition is that the first delivery person's transportation means is walking and the average delivery distance of at least one supplier (eg, restaurant) included in the geographic area corresponding to the location information of the first delivery person is constant. Can include greater than distance. In consideration of the fact that deliverymen using walking cannot be adequately supplied in line with changes in delivery demand in areas other than cities where residential and commercial facilities are concentrated (for example, in the countryside), the first step of viewing a page through a user terminal If the delivery man uses walking and the average delivery distance of restaurants included in the geographic area including the user's current location is greater than a predetermined distance, the server does not display the delivery fee that changes in real time through the page and , a predetermined constant delivery fee can be displayed regardless of changes in delivery demand and delivery man supply.

In one embodiment, the plurality of geographic zones includes a first geographic zone and a second geographic zone adjacent to the first geographic zone, the server having a first delivery person located in the first geographic zone, and a second geographic zone in a particular time period. When the delivery fee for the geographic area is higher than the delivery fee for the first geographic area in the specific time period, a page further including delivery fee information for the second geographic area in the specific time period may be provided to the first delivery person. can If the delivery fee for the adjacent second geographic area is higher than the delivery fee for the first geographic area where the first delivery person viewing the page is currently located, the second delivery person, together with the delivery fee information for the second geographic area, is sent to the first delivery person. A notification may be provided indicating that a geographic area has a higher delivery fee. In this way, by providing information on an adjacent geographical area with a higher delivery fee to provide an incentive to move to an area with a higher delivery fee to the delivery person, the delivery person can be smoothly supplied in response to the increase in delivery demand in a specific geographic area. have.

3 is a diagram illustrating an exemplary page including delivery fee information according to an embodiment of the present invention.

Referring to FIG. 3 , exemplary pages 310 , 320 , and 330 displaying price fees that change by geographic area according to a current time are shown. Pages 310 , 320 , and 330 may include area 301 , area 302 and area 303 .

Area 301 may include an object for inputting whether or not the delivery person participates in delivery, and the object may include a toggle button. When the first delivery man sets the toggle button of the area 301 to 'on', the location information of the first delivery man may be transmitted to the server through the user terminal, and the server determines that the first delivery man participated in the delivery, and the location It can be recognized that it has been supplied as a courier to the geographical area corresponding to the information. When the first delivery man sets the toggle button of the area 301 to 'off', the server may recognize that the first delivery man no longer participates in delivery.

Area 302 is a map comprising a geographic area (eg, Seocho-gu, Gangnam-gu) and sub-districts included in the geographic area (eg, Seocho-gu 3, Gangnam-gu 1), together with delivery fee information for each sub-district and Rough delivery demand information (eg, very high, high, medium, low, etc.) may be displayed. Delivery charge information may be determined based on information on delivery demand and delivery driver supply in a specific time period of a geographical area, and as shown, the delivery charge information displayed is delivery demand and delivery driver supply that change in real time. may change according to

For example, in the sub-district 'Seocho-gu 1', it can be confirmed that the delivery demand is 'normal' at 15:00 and the delivery fee is determined to be 2,500 won. On the other hand, at 18:00, the peak time, the delivery demand increased to 'very high', and the delivery fee was increased to 3,000 won because the supply of delivery workers was somewhat insufficient compared to the increasing delivery demand. Comparing this to the case of 'Gangnam-gu 1' in the sub-district, the delivery fee at 18:00 in the sub-district 'Gangnam-gu 1' was significantly increased to 4,000 won, which is due to the extremely insufficient supply of delivery workers compared to the increased demand for delivery. , may be to attract couriers who have not yet participated in the delivery or couriers from an adjacent geographic area. Going back to the case of the sub-district 'Seocho-gu 1', it can be seen that the delivery demand again decreased to 'normal' at 18:00, and the delivery fee also decreased to 2,500 won accordingly. Comparing this with the case of the sub-district 'Gangnam-gu 2', it can be seen that the delivery demand changes in the order of 'low', 'high', and 'low' over time, but the delivery fee is constant at 2,500 won, which is This may be because the increasing or decreasing demand for delivery and the supply of couriers are balanced, so there is no need to change the delivery fee.

In the same example, in contrast to the sub-district 'Seocho-gu 1' where residential and commercial facilities are concentrated, it can be confirmed that the sub-district 'Seocho-gu 3' is an area adjacent to mountains and highways. Accordingly, in the sub-district 'Seocho-gu 3', the demand for delivery is still 'low' even at 18:00, the peak time, and the delivery fee is reduced to KRW 2,000 due to the large supply of delivery workers compared to the demand for delivery. According to this change in delivery fee, a delivery man located in sub-district 'Seocho-gu 3' may be motivated to move to an adjacent sub-district 'Gangnam-gu 1' or 'Seocho-gu 1' to receive a higher delivery fee. In one embodiment, the delivery man located in sub-district 'Seocho-gu 3' notifies that the delivery fee for the adjacent sub-district 'Gangnam-gu 1' is higher if the delivery fee for the adjacent sub-district 'Gangnam-gu 1' is higher (not shown). can be provided.

Area 303 may display delivery fee information and summary delivery demand information for a geographical area where the delivery man viewing the page is currently located. In one embodiment, area 303 may display delivery fee information and summary delivery demand information for a geographic area selected by a delivery man viewing the page.

4 is a flow chart illustrating the flow of an information providing method of a server providing a delivery brokerage service according to an embodiment of the present invention.

At step 410, the server may ascertain a plurality of geographic regions. The server may identify a plurality of geographical areas in which the delivery service can be provided, and the plurality of areas is a division of the entire area in which the delivery service is provided by known administrative districts, or distribution of suppliers (eg, restaurants), delivery It may be divided by the server itself in consideration of delivery characteristics such as demand, delivery fee, and delivery distance information.

In step 420, the server may obtain first information on demand for delivery in a specific time period of each of a plurality of geographic regions. Demand for delivery may include a demand to deliver food provided by a restaurant to a customer through a delivery person as the customer orders food through the food delivery application. In one embodiment, the delivery demand is the time, day of the week, weather, season, presence or absence of a special event (for example, if there is a sporting event such as a national match on that day, if that day is a socially accepted anniversary), etc. may depend on a number of factors, including For example, delivery demand will be higher during lunchtime and dinnertime than at other times, and delivery demand for restaurants in areas where companies are concentrated may be greater on weekdays than on weekends. In addition, delivery demand may be higher on a rainy day than on a sunny day, and delivery demand may be higher on a day when a national football match is held in the evening than on other days. The server may divide the continuous time into a plurality of time intervals, and obtain information on delivery demand for each of a plurality of geographic regions in a specific time interval among them from the database.

In step 430, the server may obtain second information about delivery man supply in a specific time period of each of a plurality of geographic regions. The second information may include the total number of deliverymen in a specific time period, the number of deliverymen currently in progress, the number of available deliverymen not assigned delivery, and the like. The second information may be obtained based on location information provided from terminals possessed by deliverymen. In one embodiment, delivery men may input information indicating that they are currently available delivery men ready to deliver through a delivery man application installed in the delivery man's terminal, and this information may be transmitted from the delivery man's terminal to the server. In one embodiment, the second information may include information about the transportation method (eg, car, motorcycle, bicycle, walking, etc.) of the delivery person. The delivery man may input information on the means of transportation he uses to deliver the delivery to his terminal, and the server may obtain second information including information on means of transportation through the terminal of the delivery man.

In one embodiment, delivery demand may vary according to various factors including time, day of the week, weather, season, presence or absence of a special event, and the like. For example, a delivery person may predict that delivery demand will be high during lunch and dinner hours, and start delivery only during lunch and dinner hours. As another example, when the weather is too hot or too cold, or when it is raining or snowing, the supply of deliverymen may be less than usual. The server may divide the continuous time into a plurality of time intervals, and obtain from the database information about deliveryman supply for each of the plurality of geographic regions in a specific time interval among them.

In step 440, the server may determine delivery fee information for each of a plurality of geographic regions in a specific time period based on the first information and the second information. In one embodiment, the server may change the delivery fee in a specific time interval based on a comparison of the demand for delivery in the specific time interval and the supply of the delivery person in the specific time interval. For example, in one geographic area among a plurality of geographic areas, if the demand for delivery included in the first information is higher than the supply of the delivery person included in the second information in a specific time period, the supply of the delivery person is insufficient compared to the demand for delivery. In order to induce many delivery people to be supplied, the server may determine a delivery fee corresponding to a specific time period as a higher amount than a delivery fee corresponding to a previous time period. On the other hand, if the delivery demand included in the first information in a specific time period is lower than the delivery man supply included in the second information, there is no need to maintain a high delivery fee because the delivery man supply is sufficient compared to the delivery demand, and the server does not need to maintain a high delivery fee in a specific time period. The corresponding delivery fee may be determined to be lower than the corresponding delivery fee in the previous time period. In this way, the server dynamically adjusts the delivery fee by comparing the delivery demand and the supply of the delivery person at each hourly interval, thereby providing an incentive to secure a delivery person in a situation where the supply of the delivery person is insufficient, and lowering the delivery fee in a situation where the supply of the delivery person is sufficient. You can cut costs.

In step 450, the server may obtain location information of the first delivery person. The first delivery man using the delivery mediation service provided by the server may input current location information through his/her own terminal, and the location information acquired by the terminal of the first delivery man may be transmitted to the server.

In step 460, the server may provide a page including delivery charge information in a specific time period to the first delivery person based on the delivery charge information and the geographic region corresponding to the location information. The server may generate a page including delivery charge information in a specific time period based on the determined delivery charge information and the geographic region corresponding to the obtained location information. In one embodiment, the server may generate a page displaying a geographic area corresponding to the user's current location and delivery fee information, and the page is centered around the user's current location, in addition to the geographic area in which the user is currently located, as well as one or more adjacent ones. Along with a map representing the geographic area, the geographic area in which the user corresponding to the current time is located and delivery fees for one or more adjacent geographic areas may be displayed. In one embodiment, the first delivery person is displayed through a page displayed through the display unit of the user terminal, with a map indicating a geographical area in which the first delivery person is currently located and one or more adjacent geographical areas centered on the current location of the first delivery person, the current time The geographic area in which the first delivery person is located and the delivery fee of one or more adjacent geographic areas corresponding to may be ascertained. In this way, the delivery person can easily and conveniently check the delivery fee information determined based on the information on the demand for delivery and the supply of the delivery person in a specific time period of each of a plurality of geographical regions through the user terminal, and can determine the delivery demand and the supply of the delivery person. By checking the delivery fee information that changes in real time according to changes, you can establish a delivery plan to maximize your profit, which in turn can lead to timely supply of delivery workers according to changes in delivery demand.

5 is a diagram showing some components of an information providing system according to an embodiment of the present invention.

Referring to FIG. 5 , an information providing system according to an embodiment of the present invention is shown, and the system includes a user terminal 510 and a server 520 capable of communicating with each other.

The user terminal 510 may execute an e-commerce client program or a food delivery client program, and may include a transceiver 512, a controller 514, an input unit 516, and a display unit 518.

The transceiver 512 may transmit and receive information to and from other nodes including the server 520 .

The input unit 516 may receive a user's input and may include a touch screen, a microphone, and buttons.

The display unit 518 may display information related to the operation of the user terminal 510 and may display a page including the information described in the embodiment.

The control unit 514 may perform control to perform the operation of the user terminal 510 described in the embodiment. Also, the controller 514 may include at least one processor.

In addition, the user terminal 510 may further include a speaker for event output, and a storage unit (not shown) for storing at least some of the information transmitted and received through the transceiver 512 and information for operation of the user terminal 510. city) may be further included.

The server 520 is a device on which an electronic commerce server program or a food delivery service program is executed, and may include a transmission/reception unit 522, a control unit 524, and a storage unit 526.

The transmitting/receiving unit 522 may transmit/receive information with other nodes including the user terminal 510 .

The control unit 524 may perform control to perform the operation of the server 520 described in the embodiment. Also, the controller 524 may include at least one processor.

In addition, the server 520 may include a storage unit 526 that stores at least some of information transmitted and received through the transmission and reception unit 522 and information for operation of the server 520 .

On the other hand, preferred embodiments of the present invention have been disclosed in the present specification and drawings, and although specific terms have been used, they are only used in a general sense to easily explain the technical content of the present invention and help understanding of the present invention. It is not intended to limit the scope of the invention. It is obvious to those skilled in the art that other modified examples based on the technical idea of the present invention can be implemented in addition to the embodiments disclosed herein.

110: user terminal
120: server

Claims (15)

As an information providing method in a server providing a delivery brokerage service,
identifying a plurality of geographic regions;
obtaining first information on demand for delivery in a specific time period of each of the plurality of geographic regions;
obtaining second information about delivery man supply in the specific time period in each of the plurality of geographic regions;
determining delivery fee information for each of the plurality of geographical areas in the specific time period based on the first information and the second information;
obtaining location information of a first delivery person; and
Based on the geographical area corresponding to the location information and the delivery fee information, providing a page including delivery fee information in the specific time period to the first delivery person;
the plurality of geographic zones include a first geographic zone in which the first delivery person is located and a second geographic zone adjacent to the first geographic zone;
the page displays delivery fee information for the first geographic area and the second geographic area in the specific time period;
The specific time period includes one or more sub-time periods,
The determining of the delivery fee information includes determining delivery fee information in the specific time period based on a change in delivery demand for the one or more sub-time periods,
The length of the specific time period and the one or more sub-time periods is determined based on the amount of change in the delivery demand, and
How to provide the above information
obtaining information about the means of transportation of the first delivery man; and
Further comprising determining an average distance between a consumer and a supplier included in a third geographical area among the plurality of geographical areas,
The delivery fee information on the page is displayed differently according to the transportation method of the first delivery person,
When the means of transportation of the first delivery man is walking and the average distance exceeds a threshold value, the delivery fee of the third geographic area displayed on the page provided to the first delivery man is determined by the first information and the second delivery fee. characterized in that it is lower than the delivery fee determined on the basis of the information;
The delivery charge information is adjusted based on a comparison of the first information and the second information and information on delivery demand and delivery man supply in a previous time interval of the specific time interval,
Characterized in that the length of the time period preceding the specific time period is longer than the length of the specific time period, the information providing method.
According to claim 1,
The step of determining the delivery fee information is
and changing a delivery charge in the specific time interval based on a comparison of delivery demand in the specific time interval and delivery man supply in the specific time interval. According to claim 2,
The step of changing the delivery fee is performed at a set cycle, information providing method. delete delete According to claim 1,
obtaining third information about an order receipt history of each of the plurality of geographic regions; and
Further comprising predicting future delivery demand in the specific time period of each of the plurality of geographical regions based on the third information,
Wherein the third information includes information on at least one of a day of the week, weather, public holiday, and occurrence of a special event. According to claim 6,
Further comprising determining a peak time zone based on the third information,
When the specific time period is included in the peak time period, the length of the specific time period is set shorter than the length of a time period not included in the peak time period. According to claim 1,
The step of determining the delivery fee is
dividing a first geographic area of the plurality of geographic areas into at least one sub-area according to delivery characteristics; and
Determining delivery fee information for each of the at least one sub-zone in the specific time period based on the first information and the second information;
Wherein the delivery characteristics include at least one of an average delivery demand and an average delivery fee of at least one supplier included in the at least one sub-zone. According to claim 8,
Wherein the delivery characteristics include an average delivery distance of the at least one supplier. delete According to claim 1,
The steps to display the page are
When the first delivery person satisfies a specific condition, providing a page displaying a certain delivery fee;
The method of providing information, wherein the specific condition includes that the transportation means of the first delivery person is walking. According to claim 11,
The specific condition further comprises that an average delivery distance of at least one supplier included in the geographical area corresponding to the location information of the first delivery person is greater than a predetermined distance. delete As a server that provides a delivery brokerage service,
transceivers that send and receive information to and from other devices; and
Control the transceiver, identify a plurality of geographic regions, obtain first information on delivery demand in a specific time period of each of the plurality of geographic regions, and Obtaining second information about the supply of delivery people, determining delivery fee information for each of the plurality of geographical areas in the specific time period based on the first information and the second information, and location information of the first delivery person. And a processor for obtaining a page including delivery fee information in the specific time interval based on the geographical area corresponding to the location information and the delivery fee information to the first delivery person,
the plurality of geographic zones include a first geographic zone in which the first delivery person is located and a second geographic zone adjacent to the first geographic zone;
the page displays delivery fee information for the first geographic area and the second geographic area in the specific time period;
The specific time period includes one or more sub-time periods,
Determining the delivery fee information includes determining delivery fee information in the specific time period based on the amount of change in delivery demand for the one or more sub-time periods,
The length of the specific time period and the one or more sub-time periods is determined based on the amount of change in the delivery demand,
The processor
Obtaining information on the means of transportation of the first delivery person, and further verifying an average distance between a consumer and a supplier included in a third geographical area among the plurality of geographical areas,
The delivery fee information on the page is displayed differently according to the transportation method of the first delivery person,
When the means of transportation of the first delivery man is walking and the average distance exceeds a threshold value, the delivery fee of the third geographic area displayed on the page provided to the first delivery man is determined by the first information and the second delivery fee. characterized in that it is lower than the delivery fee determined on the basis of the information;
The delivery charge information is adjusted based on a comparison of the first information and the second information and information on delivery demand and delivery man supply in a previous time interval of the specific time interval,
A server providing a delivery mediation service, characterized in that the length of a time period preceding the specific time period is longer than the length of the specific time period.
As a non-transitory computer-readable storage medium,
a medium configured to store computer readable instructions;
The computer readable instructions, when executed by a processor, cause the processor to:
identifying a plurality of geographic regions;
obtaining first information on demand for delivery in a specific time period of each of the plurality of geographic regions;
obtaining second information about delivery man supply in the specific time period in each of the plurality of geographic regions;
determining delivery fee information for each of the plurality of geographical areas in the specific time period based on the first information and the second information;
obtaining location information of a first delivery person; and
Based on the geographical area corresponding to the location information and the delivery fee information, in a server providing a delivery mediation service comprising providing a page including delivery fee information in the specific time period to the first delivery person. To perform the information provision method of
the plurality of geographic zones include a first geographic zone in which the first delivery person is located and a second geographic zone adjacent to the first geographic zone;
the page displays delivery fee information for the first geographic area and the second geographic area in the specific time period;
The specific time period includes one or more sub-time periods,
The determining of the delivery fee information includes determining delivery fee information in the specific time period based on a change in delivery demand for the one or more sub-time periods,
The length of the specific time period and the one or more sub-time periods is determined based on the amount of change in the delivery demand,
How to provide the above information
obtaining information about the means of transportation of the first delivery man; and
Further comprising determining an average distance between a consumer and a supplier included in a third geographical area among the plurality of geographical areas,
The delivery fee information on the page is displayed differently according to the transportation method of the first delivery person,
When the transportation means of the first delivery man is walking and the average distance exceeds a threshold value, the delivery charge of the third geographical area displayed on the page provided to the first delivery man is determined by the first information and the second delivery fee. characterized in that it is lower than the delivery fee determined on the basis of the information;
The delivery charge information is adjusted based on a comparison of the first information and the second information and information on delivery demand and delivery man supply in a previous time period of the specific time period,
A non-transitory computer-readable storage medium, characterized in that the length of a time period preceding the specific time period is longer than the length of the specific time period.

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