KR102463857B1 - The method and apparatus for sailing merchandises using online live commerce using neural networks - Google Patents

Abstract

Disclosed is a method for allowing a server to sell products by using online live commerce, which enables a consumer to efficiently purchase various products through online live commerce. More specifically, the method comprises: a step of receiving at least one keyword input by a user through a terminal; a step of selecting at least one live video from a plurality of live videos on the basis of the at least one keyword and personal information of the user; a step of transmitting the at least one live video to the terminal; a step of transmitting, by the terminal, one live video of the at least one live video; and a step of performing a payment procedure for purchasing a product corresponding to the one live video.

Description

Method and device for selling products using online live commerce using a neural network {THE METHOD AND APPARATUS FOR SAILING MERCHANDISES USING ONLINE LIVE COMMERCE USING NEURAL NETWORKS}

The present invention relates to a method and apparatus for selling products using online live commerce, and more particularly, to a plurality of live commerce images exposed to a terminal based on a keyword input by a user through a terminal, Among them, it relates to a method for a user to select one or more live commerce images through a terminal to purchase a product, and an apparatus therefor.

Online live commerce refers to a mobile shopping mall platform where sellers introduce products in real time through mobile home shopping, and buyers can purchase products while communicating with other customers while commenting in real time. Live commerce has emerged as a platform that E-commerce companies must dominate in that they can turn on broadcasting and sell goods anytime, anywhere with a single smartphone.

In particular, live commerce is evaluated as the sum total of information technology (IT) as it must have a customer satisfaction (CS) system that enables immediate communication between sellers and viewers based on video technology, product page linkage, and simple payment. .

Meanwhile, the live commerce market size from 400 billion won in 2020 is expected to grow to 10 trillion won in 2023. Although the size of the commerce market in 2020 is 161 trillion won based on the transaction amount, it is still at a negligible start level, so everyone in the e-commerce industry is jumping into it. This is because the purchase conversion rate, where the number of views is actually sold, is 5-8%, which is significantly higher than that of general e-commerce (less than 1%).

In addition, the live commerce market in China has grown from a market size of 3.2 trillion won (19 billion yuan) in 2017 to 191 trillion won (961 billion yuan) by 2020, an explosive growth of nearly 60 times. The live commerce market has great potential for growth in the future, given that 25% of the sales of Alibaba, China's leading e-commerce company, was generated through live commerce in November last year.

Therefore, there is a need for a platform through which consumers can purchase products more efficiently and trade reliably in such a live commerce market.

Korean Patent No. 10-2273750 (Title: Multimedia Commerce Service Processing Apparatus and Method, 2021.06.30)

An object of the present invention is to provide a method and apparatus for selling a product using online live commerce.

The technical problems to be achieved in the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those of ordinary skill in the art to which the present invention belongs from the description below. will be able

In a method for a server to sell a product using online live commerce according to an embodiment of the present invention, receiving at least one keyword input by a user through a terminal, and storing the at least one keyword and the user's personal information based on selecting at least one live image from among a plurality of live images, transmitting the at least one live image to the terminal, and the terminal transmits one live image from among the at least one live image, , may include performing a payment procedure for purchasing a product corresponding to the one live image.

In this case, the at least one live image may be selected based on at least one of a discount rate, a price, a genuine product match, and a brand value of a product related to the at least one keyword.

Also, when there are a plurality of the at least one live image, the at least one live image may be arranged to be output after being synthesized into one screen image based on a tile shape.

Also, the at least one live image may be synthesized into the one screen image based on a recommendation ranking.

In addition, in the at least one live image, the live image with the highest recommendation rank is arranged on the one screen image in the largest size, and the live image with the lowest recommended rank is arranged on the one screen image in the smallest size. can be

According to the present invention, a consumer can efficiently purchase various products through online live commerce.

The effects obtainable in the present invention are not limited to the above-mentioned effects, and other effects not mentioned may be clearly understood by those of ordinary skill in the art from the following description. will be.

1 is a diagram for explaining an online live commerce system according to an embodiment of the present invention.
2 is a diagram for explaining the configuration of the server 100 according to the present invention.
3 is a diagram for explaining the configuration of the terminal 200 according to the present invention.
4 to 5 are diagrams for explaining a method of selling a product using online live commerce according to an embodiment of the present invention.
6 is a diagram for explaining a method of authenticating a product using online live commerce according to an embodiment of the present invention.

In order to clarify the characteristics and advantages of the problem solving means of the present invention, the present invention will be described in more detail with reference to specific embodiments of the present invention shown in the accompanying drawings.

However, detailed descriptions of well-known functions or configurations that may obscure the gist of the present invention in the following description and accompanying drawings will be omitted. In addition, it should be noted that throughout the drawings, the same components are denoted by the same reference numerals as much as possible.

The terms or words used in the following description and drawings should not be construed as being limited to conventional or dictionary meanings, and the inventor may properly define the concept of terms for describing his invention in the best way. Based on the principle that there is, it should be interpreted as meaning and concept consistent with the technical idea of the present invention. Therefore, the embodiments described in this specification and the configurations shown in the drawings are only the most preferred embodiment of the present invention, and do not represent all of the technical spirit of the present invention, so at the time of the present application, various It should be understood that there may be equivalents and variations.

In addition, terms including ordinal numbers such as 1st, 2nd, etc. are used to describe various components, and are used only for the purpose of distinguishing one component from other components, and to limit the components. not used For example, without departing from the scope of the present invention, the second component may be referred to as the first component, and similarly, the first component may also be referred to as the second component.

In addition, the terms used herein are used only to describe specific embodiments, and are not intended to limit the present invention. The singular expression includes the plural expression unless the context clearly dictates otherwise. In addition, terms such as "comprises" or "have" described in the present specification are intended to designate that the features, numbers, steps, operations, components, parts, or combinations thereof described in the specification are present, but one or the It should be understood that the above does not preclude the possibility of addition or existence of other features or numbers, steps, operations, components, parts, or combinations thereof.

In addition, terms such as "unit", "group", and "module" described in the specification mean a unit that processes at least one function or operation, which may be implemented as hardware or software or a combination of hardware and software. Also, "a or an", "one", "the" and like related terms are used differently herein in the context of describing the invention (especially in the context of the following claims). Unless indicated or clearly contradicted by context, it may be used in a sense including both the singular and the plural.

In addition to the above-described terms, specific terms used in the following description are provided to help the understanding of the present invention, and the use of these specific terms may be changed to other forms without departing from the technical spirit of the present invention.

In addition, embodiments within the scope of the present invention include computer-readable media having or carrying computer-executable instructions or data structures stored thereon. Such computer readable media can be any available media that can be accessed by a general purpose or special purpose computer system. By way of example, such computer-readable media may be in the form of RAM, ROM, EPROM, CD-ROM or other optical disk storage, magnetic disk storage or other magnetic storage, or computer-executable instructions, computer-readable instructions, or data structures. It may include, but is not limited to, a physical storage medium such as any other medium that can be used to store or convey any program code means in .

Furthermore, the present invention relates to personal computers, laptop computers, handheld devices, multiprocessor systems, microprocessor-based or programmable consumer electronics, network PCs, minicomputers, mainframe computers, mobile telephones, PDAs, pagers. It may be implemented in a network computing environment having various types of computer system configurations, including (pager) and the like. The invention may also be practiced in distributed system environments where both local and remote computer systems linked through a network by a wired data link, a wireless data link, or a combination of wired and wireless data links perform tasks. In a distributed system environment, program modules may be located in local and remote memory storage devices.

In addition, it will be understood that each block of the process flow diagrams and combinations of the flowchart diagrams may be performed by computer program instructions. These computer program instructions may be embodied in a processor of a general purpose computer, special purpose computer, or other programmable data processing equipment, such that the instructions performed by the processor of the computer or other programmable data processing equipment are not described in the flowchart block(s). It creates a means to perform functions. These computer program instructions may also be stored in a computer-usable or computer-readable memory that may direct a computer or other programmable data processing equipment to implement a function in a particular manner, and thus the computer-usable or computer-readable memory. It is also possible for the instructions stored in the flowchart block(s) to produce an article of manufacture containing instruction means for performing the function described in the flowchart block(s). The computer program instructions may also be mounted on a computer or other programmable data processing equipment, such that a series of operational steps are performed on the computer or other programmable data processing equipment to create a computer-executed process to create a computer or other programmable data processing equipment. It is also possible that instructions for performing the processing equipment provide steps for performing the functions described in the flowchart block(s).

Additionally, each block may represent a module, segment, or portion of code that includes one or more executable instructions for executing specified logical function(s). It should also be noted that in some alternative implementations it is also possible for the functions recited in the blocks to occur out of order. For example, it is possible that two blocks shown in succession are actually performed substantially simultaneously, or that the blocks are sometimes performed in the reverse order according to the corresponding function.

In describing the embodiments of the present disclosure in detail, an example of a specific system will be mainly targeted, but the main subject matter to be claimed in the present specification is to extend the scope of the disclosure to other communication systems and services having a similar technical background. It can be applied within a range that does not deviate significantly, and this will be possible at the discretion of a person with technical knowledge skilled in the art.

1 is a diagram for explaining an online live commerce system according to an embodiment of the present invention.

Referring to FIG. 1 , an online live commerce system according to an embodiment of the present invention may include a communication network 1 , a server 100 , a terminal 200 , and a seller 300 .

Here, the terminal 200 may interwork with the server 100 through the communication network 1 . In this case, the communication network 1 may be a wireless communication network. For example, the corresponding wireless communication network may be a wireless communication network using Long Term Evolution (LTE), 5G (5 Generation), and WiFi.

Meanwhile, the server 100 and the terminal 200 may be linked through a wireless communication network, but may also be linked through a wired communication network. In addition, various types of data may be transmitted and received between the server 100 and the terminal 200 in a form in which a wired/wireless communication network is combined.

Here, examples of various data transmitted and received between the server 100 and the terminal 200 may be in accordance with embodiments of the present invention to be described later.

Specifically, the communication network 1 serves to transmit data for data transmission/reception between the terminal 200 and the server 100, and depending on the system implementation method, Ethernet (Ethernet), xDSL (ADSL, VDSL), HFC (Hybrid) Wired communication methods such as Fiber Coaxial Cable), FTTC (Fiber to The Curb), FTTH (Fiber To The Home) can be used, and WLAN (Wireless LAN), Wi-Fi, Wibro, and WiMAX Wimax), High Speed Downlink Packet Access (HSDPA), Long Term Evolution (LTE), Long Term Evolution Advanced (LTE-A), and 5-Generation (5G) may be used.

In addition, the communication network 100 includes, for example, a plurality of access networks (not shown) and a core network (not shown), and may be configured to include an external network, for example, an Internet network (not shown). Here, the access network (not shown) is an access network for performing wired/wireless communication with the terminal device 200, for example, a plurality of base stations such as BS (Base Station), BTS (Base Transceiver Station), NodeB, eNodeB, and the like, and BSC. (Base Station Controller), may be implemented as a base station controller such as RNC (Radio Network Controller). In addition, as described above, the digital signal processing unit and the wireless signal processing unit that were integrally implemented in the base station are divided into a digital unit (hereinafter referred to as DU) and a radio unit (hereinafter referred to as RU), respectively. , may be configured by installing a plurality of RUs (not shown) in a plurality of areas, respectively, and connecting the plurality of RUs (not shown) with a centralized DU (not shown).

In addition, the core network (not shown) constituting the mobile network together with the access network (not shown) serves to connect the access network (not shown) and an external network, for example, an Internet network (not shown).

As described above, the core network (not shown) is a network system that performs a main function for a mobile communication service such as mobility control and switching between access networks (not shown), and performs circuit switching or packet switching (packet). switching), and manages and controls packet flow in the mobile network. In addition, the core network (not shown) manages inter-frequency mobility, and performs a role for interworking with traffic in the access network (not shown) and the core network (not shown) and other networks, for example, the Internet network (not shown). may be Such a core network (not shown) further includes Serving GateWay (SGW), PDN GateWay (PGW), Mobile Switching Center (MSC), Home Location Register (HLR), Mobile Mobility Entity (MME) and Home Subscriber Server (HSS). It may be configured to include.

In addition, the Internet network (not shown) refers to a general public communication network, that is, a public network, through which information is exchanged according to the TCP/IP protocol, and is connected to the terminal 200 and provides information provided from the terminal 200. It can be provided to the server 100 through the core network (not shown) and the access network (not shown), and on the contrary, information provided to the server 100 is transmitted to the terminal (not shown) through the core network (not shown) and the access network (not shown). 200) can also be provided. However, the present invention is not limited thereto, and the server 100 may be implemented integrally with a core network (not shown).

In addition, in addition to the above-described communication methods, all other well-known or future communication methods may be included.

The terminal 200 of the present invention refers to a user's device capable of transmitting and receiving various data via the communication network 1 according to a user's operation. The terminal 200 may perform voice or data communication through the communication network 1 , and may transmit/receive information through the server 100 and the communication network 1 . For this purpose, the terminal 200 of the present invention may include a memory for storing programs and protocols for transmitting and receiving data with the server 100, and a microprocessor for executing and controlling various programs.

The terminal 200 preferentially accesses an application (hereinafter, 'app') providing device (not shown) connected to the communication network 1 to the communication network 1, for example, an app store, etc. can be received and installed.

In addition, the terminal 200 may be implemented in various forms. For example, the terminal device 200 described herein is a mobile terminal such as a smart phone, a tablet PC, a personal digital assistant (PDA), a portable multimedia player (PMP), or an MP3 player. Of course, a fixed terminal such as a smart TV or a desktop computer may be used.

In addition, the terminal 200 of the present invention can not enumerate all of the variations of the mobile device according to the convergence trend of digital devices, but a unit equivalent to the above-mentioned units is a unit according to the present invention. Any device that can be used as the terminal 200 and can download and install an app related to online live commerce according to the present invention can be used as the terminal 200 according to an embodiment of the present invention.

Meanwhile, the terminal 200 according to the present invention receives at least one keyword from the user. For example, the at least one keyword may include a word related to a product desired by the user, a word related to a purpose for which the user intends to purchase the product (eg, a gift), the amount the user is planning to purchase, and the amount the user intends to purchase. It may be a brand of a product, etc.

Also, the terminal 200 receives a plurality of live images selected based on at least one keyword from the server 100 . In this case, the plurality of live images may be arranged on the screen based on tiles, and sizes and arrangement areas may be determined in the order of the recommendation rankings set according to the above-described keywords.

For example, among a plurality of live images, a live image having the highest recommendation rank may be arranged in the largest size on the left, and then arranged in the order of the highest recommendation rank from the upper left to the lower right, and the size It can also be reduced.

In other words, the live video having the lowest recommendation rank may be arranged in the smallest size in the lower right corner.

When the user selects one live image from among the plurality of live images through the terminal 200, the terminal may output the corresponding live image in full screen size. Also, when the user determines a purchase intention through the terminal 200 , the terminal 200 may transmit the purchase intention to the server 100 .

A more specific operation of the terminal 200 will be described with reference to FIGS. 4 to 5 .

The seller 300 may refer to devices controlled by a person who wants to sell a product to a user. The seller 300 may transmit a live image to the server 100 in the form of streaming by shooting a live image of the product to be sold.

In addition, when the seller 300 receives a notification from the server 100 that his/her product has been recommended to the terminal 200 , the seller 300 may determine whether to accept or not to expose its live image to the terminal 200 . For example, the seller 300 may indicate a specific sound (eg, “yes”, “good”, “good”), an eye blink (eg, blink twice), a hand movement (eg, Acceptance can be indicated through the gesture of clenching and opening the palm twice, the movement of waving the arm from side to side greatly).

The device of the seller 300 may recognize the sound or operation of the seller 300 and transmit whether to approve or not to the server 100 . Here, the notification that the user's product is recommended from the server 100 may include whether the user's product is recommended to the corresponding terminal 200 in what order.

The server 100 is a device that selects live images transmitted by a plurality of sellers 300 based on a keyword transmitted by the terminal 200 , and transmits the selected plurality of live images to the terminal 200 .

The server 100 receives from the terminal 200 a word related to a product desired by the user, a word related to the purpose for which the user intends to purchase the product (eg, a gift), the amount the user is planning to purchase, and the amount the user intends to purchase. By receiving at least one keyword such as a brand of a product to be used, a plurality of live images may be selected based on the received.

Also, it is possible to transmit a request to the sellers 300 of each of the plurality of selected live images to ask whether or not to approve the transmission of the corresponding live image to the corresponding terminal 200 . The server 100 selects a recommendation ranking for at least one live image based on the at least one live image corresponding to the sellers 300 who have sent the expression of acceptance based on the above-described at least one keyword.

Also, the server 100 may synthesize at least one live image on one screen based on the recommendation ranking of the at least one live image. In this case, the live video having the highest recommendation ranking may be placed on the left (or upper left) with the largest size, and the size may be increased or decreased according to the recommendation ranking, and may be combined into one screen. That is, the live video having the lowest recommendation ranking may be arranged in the smallest size in the lower right corner.

At this time, if the number of at least one live video is greater than or equal to the first number (eg, 10), only the second number (eg, 5) of images is synthesized into one screen based on the recommendation priority, and , an arrow direction can be displayed on one side of the screen. In addition, when it is received that the terminal 200 selects the arrow direction, another screen may be transmitted to the terminal 200 so that another screen obtained by synthesizing the remaining screens with the same size can be output through the terminal 200 .

For example, in this case, there are 10 recommended live videos, and if only 5 videos are synthesized on one screen based on the recommendation priority, the live video with the highest recommendation priority is displayed on the left with the largest size (e.g., 50% of the entire screen), and the remaining 4 screens are synthesized and output in a size of 25% of the total screen for the 2nd rank, 10% for the 3rd and 4th ranks, and 5% for the 5th rank according to the recommended ranking. can

손실 함수는 상기 수학식을 따를 수 있다. 수학식에서, N은 상기 복수의 학습 데이터의 수, n은 학습 데이터를 식별하는 자연수, k는 n번째 학습 데이터의 값을 식별하는 자연수, nk는 n번째 학습 데이터의 k번째 값을 의미하고, t는 정답 데이터를 의미하고, y는 상기 출력 벡터를 의미하고, E는 손실값을 의미할 수 있다.In addition, if the terminal 200 selects the arrow direction displayed on the right, the server 100 may synthesize and output the 6-10 ranking screens on one screen in the same size, that is, 20% of the total screen size.
The server may determine the recommendation ranking of the at least one live image based on the keyword input by the user and the user's personal information using the recommendation ranking model. Here, the recommendation ranking model may include an input layer, one or more hidden layers, and an output layer.
A plurality of learning data consisting of keywords, personal information, and correct answer recommendation ranking is input to the input layer of the recommendation ranking model and passes through the one or more hidden layers and output layers to output an output vector, and the output vector is the It is input to a loss function layer connected to the output layer, and the loss function layer outputs a loss value using a loss function that compares the output vector with a correct vector for each training data, and the parameters of the spatial information extraction model are It can be learned in a direction in which the loss value becomes smaller.
[Equation]

The loss function may follow the above equation. In the formula, N is the number of the plurality of learning data, n is a natural number identifying the learning data, k is a natural number identifying the value of the n-th learning data, nk is the k-th value of the n-th learning data, t may mean correct answer data, y may mean the output vector, and E may mean a loss value.

2 is a diagram for explaining the configuration of the server 100 according to the present invention.

Referring to FIG. 2 , the server 100 according to the present invention may include a control unit 110 , a storage unit 130 , and a communication unit 150 .

The storage unit 130 is a device for storing data, including a main storage device and an auxiliary storage device, and stores an application program required for a functional operation of the server 100 . The storage unit 130 may largely include a program area and a data area. Here, when each function is activated in response to the request of the terminal 200 , the server 100 executes the corresponding application programs under the control of the controller 110 to provide each function.

In particular, the storage unit 130 according to an embodiment of the present invention may store a plurality of live images and various data for implementing the present invention.

The communication unit 150 is for communicating with the terminal 200, and the communication network for the communication unit 150 to perform a function is a WLAN (Wireless LAN), Wi-Fi, Wibro, Wimax, It is preferable to use a wireless communication method such as High Speed Downlink Packet Access (HSDPA), but is not limited thereto, and depending on the system implementation method, Ethernet, xDSL (ADSL, VDSL), HFC (Hybrid Fiber Coaxial Cable), Wired communication methods such as Fiber to The Curb (FTTC) and Fiber To The Home (FTTH) may be used.

The control unit 110 may be a process device for driving an operating system (OS) and each component. The controller 110 according to the present invention may control the overall operation of the server 100 . That is, the control unit 110 according to the present invention can control to transmit and receive various data to and from the terminal 200 through the communication unit 150 , and stores various data received from the seller 300 or the terminal 200 . It can be controlled to be stored in the unit 130 .

That is, the controller 110 may control the overall operation of the server 100 in the description related to FIG. 1 . In addition, the controller 110 may control the overall operation of the server 100 in the embodiments related to FIGS. 4 to 6 to be described later.

3 is a diagram for explaining the configuration of the terminal 200 according to the present invention.

Referring to FIG. 3 , the terminal 200 according to the present invention may include a control unit 210 , an input unit 220 , a storage unit 230 , an output unit 240 , and a communication unit 250 .

The input unit 220 receives various information such as number and character information, and transmits input signals related to setting various functions and controlling functions of the terminal 200 to the control unit 210 . In addition, the input unit 220 may be configured to include at least one of a keypad and a touchpad that generate an input signal according to a user's touch or manipulation. In this case, the input unit 220 may be configured in the form of a single touch panel (or touch screen) together with the output unit 240 to simultaneously perform input and display functions. In addition, as the input unit 220 , all types of input means that may be developed in the future may be used in addition to input devices such as a keyboard, a keypad, a mouse, and a joystick. In particular, the input unit 220 according to the present invention detects input information input from the user and transmits it to the control unit 210 .

The output unit 240 displays information about a series of operation states and operation results that occur while the function of the terminal 200 is performed. Also, the output unit 240 may display a menu of the terminal 200 and user data input by the user. Here, the output unit 240 is a liquid crystal display (LCD), an ultra-thin liquid crystal display (TFT-LCD, Thin Film Transistor LCD), a light emitting diode (LED, Light Emitting Diode), an organic light emitting diode (OLED, OrganicLED), an active organic light emitting diode (AMOLED, Active Matrix OLED), a retina display, a flexible display, and a three-dimensional display. In this case, when the output unit 240 is configured in the form of a touch screen, the output unit 240 may perform some or all of the functions of the input unit 220 .

The storage unit 230 is a device for storing data, and includes a main storage device and an auxiliary storage device, and stores an application program required for a functional operation of the terminal 200 . The storage unit 230 may largely include a program area and a data area. Here, when each function is activated in response to a user's request, the terminal 200 executes corresponding application programs under the control of the control unit 210 to provide each function.

The communication unit 250 may transmit/receive data to and from the server 100 through the communication network 1 . In addition, the communication unit 250 includes an RF transmitting means for up-converting and amplifying the frequency of a transmitted signal, an RF receiving means for low-noise amplifying a received signal and down-converting the frequency, and data for processing a communication protocol according to a specific communication method processing means and the like. The communication unit 250 may include at least one of a wireless communication module (not shown) and a wired communication module (not shown). In addition, the wireless communication module is a configuration for transmitting and receiving data according to a wireless communication method, and when the terminal 200 uses wireless communication, using any one of a wireless network communication module, a wireless LAN communication module, and a wireless fan communication module Data may be transmitted and received with the server 100 . Here, the communication unit 250 may include a plurality of communication modules. When a plurality of communication modules are included in the communication unit 250 , one communication module may perform personal area network (PAN) communication including Bluetooth. In an embodiment of the present invention, when a wireless AP such as a beacon or Wi-Fi is used to obtain location information of the terminal 200, the single communication module may be used.

In addition, the other communication module communicates with the server 100 through the communication network 1 . Here, the other communication module may use a wireless communication method such as Wireless LAN (WLAN), Wi-Fi, Wibro, Wimax, and High Speed Downlink Packet Access (HSDPA).

The control unit 210 may be a process device for driving an operating system (OS) and each component. The controller 210 according to the present invention may control the overall operation of the terminal 200 . That is, the control unit 210 according to the present invention can control to transmit/receive various data to and from the server 100 through the communication unit 250 , and transmit various data received from the server 100 to the storage unit 230 . You can control it to save.

That is, the controller 210 may control the overall operation of the terminal 200 in the description related to FIG. 1 . In addition, the controller 210 may control the overall operation of the terminal 200 in the description related to FIGS. 4 to 6 to be described later.

Now, an embodiment of the operation of the terminal 200 and the server 100 according to the present invention will be described with reference to FIGS. 4 to 6 .

However, in the description based on FIGS. 4 to 6, content overlapping with the description related to FIG. 1 may be omitted, and even if not described in the following description, if it is described in the description related to FIG. 1, FIGS. 4 to 6 It is obvious to those skilled in the art that it can be applied as it is to the operations of the terminal 200 and the server 100 related thereto.

4 is a diagram for explaining the operations of the terminal 200 and the server 100 according to an embodiment of the present invention.

Referring to FIG. 4 , the terminal 200 receives at least one keyword input from the user. For example, the at least one keyword may include a word related to a product desired by the user, a word related to a purpose for which the user intends to purchase the product (eg, a gift), the amount the user is planning to purchase, and the amount the user intends to purchase. It may be a brand of a product, etc.

The server 100 may select a plurality of first live images from among a plurality of live images streamed by the sellers 300 based on at least one keyword described above (S405). Specifically, the server 100 sells products matching each category of the user's age, the user's purpose, the user's desired purchase amount, and the brand of the product the user wants to purchase, based on the at least one keyword described above. A plurality of first live images are selected.

In addition, by applying a certain weight to each of the discount rate, the amount before the discount rate is applied, the amount after the discount rate is applied, the genuine product match, and the brand value, at least one first live video can be selected from among the plurality of first live videos. have.

For example, according to [Equation 1] or [Equation 2], a first live image having a score equal to or greater than a predetermined threshold may be selected as at least one first live image.

[Equation 1] can be used when a keyword for a product of a brand included in the luxury category is included in at least one keyword described above, and [Equation 2] is when the keyword for a product is not included in the luxury category can be used for

[Equation 1]

Score = 0.2 * discount rate + 0.1 * abs(user's desired purchase amount - before discount rate is applied) + 0.3 * abs(user's desired purchase amount - after discount rate is applied) + 0.5 * (genuine match * brand value)

[Equation 2]

Score = 0.35 * discount rate + 0.15 * abs(user desired purchase amount - amount before discount rate is applied) + 0.3 * abs(user wish purchase price - amount after discount rate is applied) + 0.2 * (genuine match * brand value)

That is, [Equation 1] applied to products included in the luxury category can select at least one first live video with the greatest weight on genuine consistency and brand value, and is applied to products not included in the luxury category. In the case of [Equation 2], at least one first live video may be selected with the greatest weight on the difference between the discount rate and the discount applied and the desired purchase price.

Meanwhile, a method of calculating the degree of matching with genuine products may be based on Embodiment 1 and/or Embodiment 2 to be described later. Also, the score for the brand value may be pre-calculated according to the brand's reputation and fashion and stored in the server 100 .

In addition, the server 100 may inquire whether to approve whether to allow the transmission of the live image of the seller 300 to the terminal 200 to the sellers 300 corresponding to the at least one first live image. There is (S410).

The server 100 determines a recommendation ranking for at least one first live video based on at least one first live video corresponding to the sellers 300 who have sent the expression of approval based on at least one keyword described above. can be selected

Specifically, the server 100 is a screen based on the recommendation ranking to at least one first live images (hereinafter, 'at least one second live images') corresponding to the sellers 300 that have sent the consent indication. can be arranged and transmitted to the terminal 200 (S415).

In this case, the recommendation ranking may be calculated in the order of the highest score calculated according to the above-mentioned [Equation 1] or [Equation 2].

Meanwhile, a method of arranging screens based on the recommendation ranking may be as follows.

For example, as shown in FIG. 5 , a screen may be arranged on a tile-based basis according to a recommendation ranking. Specifically, the server 100 may synthesize at least one second live image on one screen based on the recommendation ranking of the at least one second live image. At this time, as shown in FIG. 5 , the live video having the highest recommendation ranking may be placed on the left (or upper left) with the largest size, and the size may be increased or decreased according to the recommendation ranking, and may be combined into one screen. That is, the live video having the lowest recommendation ranking may be arranged in the smallest size in the lower right corner.

At this time, if the number of at least one live video is greater than or equal to the first number (eg, 10), only the second number (eg, 5) of images is synthesized into one screen based on the recommendation priority, and , an arrow direction can be displayed on one side of the screen. In addition, when it is received that the terminal 200 selects the arrow direction, another screen may be transmitted to the terminal 200 so that another screen obtained by synthesizing the remaining screens with the same size can be output through the terminal 200 .

For example, in this case, there are 10 recommended live videos, and if only 5 videos are synthesized on one screen based on the recommendation priority, the live video with the highest recommendation priority is displayed on the left with the largest size (e.g., 50% of the entire screen), and the remaining 4 screens according to the recommended ranking, the 2nd rank is 25% of the total screen, the 3rd and 4th ranks are 10%, and the 5th rank is 5% of the screen. .

In addition, if the terminal 200 selects the direction of the arrow displayed on the right, the server 100 may combine the 6-10 ranking screens into one screen with the same size, that is, 20% of the entire screen.

Meanwhile, a product that the user wants to purchase or a product recommended to the user may be included in the luxury category based on at least one keyword input by the user. In this case, whether the product classified as a luxury item is genuine may be a very important factor for the user.

Accordingly, the online live commerce system according to an embodiment of the present invention may notify the user of the genuine product matching degree and/or genuine authentication of the product selected by the user through the terminal based on the first and/or second embodiments below. There is (S425).

Here, for the purpose of authenticating the product and/or matching the genuine product, Embodiment 1 and Embodiment 2 may be implemented individually, respectively, but Embodiment 1 and Embodiment 2 may be combined and used together.

On the other hand, the server 100 is also based on the genuine product match for applying to [Equation 1] and / or [Equation 2] for selecting at least the first live image described above Example 1 and / or Example 2 can decide

1. Example 1: A method of recognizing a product exposed in a live video and comparing it with genuine data

Let's take a look at the first embodiment for authenticity matching and/or genuine product authentication. First, the server 100 recognizes the product exposed in the live image transmitted by the seller 300 using the visioning technology. Specifically, the server 100 may capture a live image for a predetermined time (eg, 2 seconds). The server 100 may extract one frame from the captured live image for a certain period of time (eg, 2 seconds).

The server 100 may generate an expected shape of an object recognized as included in the corresponding live image based on at least one keyword input by the user through the terminal 200 . For example, if the product considered to be included in the live video is a bag of company A, the server 100 may extract the shape of the bag of company A through the storage unit 130 of the server 100 .

In addition, the server 100 may capture a part recognized in the form of a company A's bag in each of one frame, and extract color information of the captured part.

In addition, the server 100 may extract the color information of the company A's bag through the storage unit 130 and compare it with the color information of the above-described captured part. For example, the captured portion may be divided into a predetermined section. For example, the captured portion may be divided into a plurality of square regions (eg, a grid pattern), and first RGB values of each of the square regions may be determined.

In addition, the server 100 may determine the second RGB values corresponding to each of the above-described square areas based on the color information of the company A's bag. That is, each of the first RGB values and each of the second RGB values may be mapped one-to-one.

The server 100 compares each of the first RGB values and the RGB values of the second RGB values mapped one-to-one, and determines whether they match.

If the first RGB value and the second RGB value having the matching RGB value are equal to or greater than a certain percentage (eg, 90%) in the total number of square areas, it may be authenticated as genuine. Also, in the total number of square areas, it may be determined that a ratio obtained by dividing square areas having the same first RGB value and the same second RGB value is the authenticity matching degree.

However, color information extracted from a part that is recognized and captured as a part of a product in one frame may not be accurate. For example, there may be a change in the color of the actual product due to an error in encoding, a change in lighting and/or image quality at a live video shooting site, etc., and thus the degree of authenticity matching or authenticity may not be accurate.

Therefore, there is a need for a method for partially correcting the extracted color information. To this end, color information of a portion that should be black or white is extracted from one frame. For example, if the seller is wearing a mask in the live image, the mask part may be extracted, and color information of the corresponding part may be extracted. Alternatively, when a TV or monitor is recognized in a live image, since the bezel part of the TV or monitor is white or black, color information of the corresponding part can be extracted.

The server 100 determines which value is closer to (R,G,B)=(255,255,255) and (R,G,B)=(0,0,0) based on the value of the extracted color information. decide For example, if the extracted color information is (R,G,B)=(0,10,150), the sum of each difference value is (R,G,B) rather than (R,G,B)=(255,255,255) Since =(0,0,0) is small, it can be determined that the corresponding part is black, and the original color of the corresponding part is (R,G,B)=(0,0,0).

The server 100 accordingly calculates the correction value (R, G, B) = (0, 10, 150) using the difference value of (R, G, B) = (0, 0, 0) (R, G ,B)=(0,-10,-150).

The server 100 may generate corrected first RGB values by adding the correction value (R, G, B) = (0, -10, -150) to each of the first RGB values. And, based on whether the corrected first RGB values and the corrected first RGB values match each of the second RGB values corresponding to each of the corrected first RGB values, in the same manner as described above, whether or not genuine product is authenticated and/or the genuine product match degree can be decided

2. Example 2: A method for determining whether an activation is made through an activation number

The server 100 may request an activation number from the seller 300 of the live video selected by the user through the terminal 200 . In this case, the seller 300 may input the activation number and deliver it to the server 100 , or transmit a photo or video including the activation number to the server 100 . In addition, the seller 300 may illuminate the activation number on the live video and transmit it to the server 100 by streaming. In this case, the server 100 may recognize the genuine certificate part in the same manner as in Embodiment 1 so that the genuine product authentication number is not exposed in the corresponding live image, and change the corresponding part into a specific form. For example, the Certificate of Authenticity may be divided into a plurality of square areas (eg, a grid pattern), and each of the square areas may be mixed in the following way.

For example, if the number of corresponding square areas is 200, the server 100 may select one number in a random manner within the range of 0 to 200. In addition, the upper left square area may be moved to the square area corresponding to the selected number. Thereafter, another number may be selected by a random method within the range of 0 to 200, except for the selected number. In addition, the square area located immediately to the right of the upper leftmost square area may be moved to the square area corresponding to another selected number.

If the first selected number is '2' and the upper left square area is moved to the square area located immediately to the right, then the square area located on the right can be moved to the square area corresponding to the other selected number. have.

On the other hand, if the server 100 has obtained the genuine product authentication number from the seller 300 according to the above-described method, the server 100 may compare the genuine product authentication number with the genuine product authentication number stored in the server (100). Hereinafter, the genuine product certification number obtained from the seller 300 is referred to as a first genuine product certification number, and a pre-stored genuine product certification number in the server 100 is referred to as a second genuine product certification number.

The server 100 compares the first genuine product authentication number and the second genuine product authentication number, and if they match, it is determined that the product sold by the seller 300 is genuine. In this case, the authenticity matching degree may be determined to be 0% or 100%.

On the other hand, after the server 100 checks the activation number by itself, it may be discarded, but the user may want to check the activation number before purchasing it. That is, the user may request an activation number from the server 100 through the terminal 200 .

However, in this case, when the server 100 transmits the activation number to the terminal 200 as it is, due to hacking on the communication network 1 or a transmission error of the server 100, the terminal 200 with a different activation number may be exposed to, and for this purpose, a genuine activation number security method is required in which only the terminal 200 that has requested the activation number can check the activation number.

Therefore, hereinafter, such a genuine authentication number security method will be looked at.

When the terminal 200 requests an activation number from the server 100 , the terminal 200 may transmit an authorization number request message to the server 100 . At this time, the authentication number request message is delivered to the server 100 through the communication network 1, and the communication network 1 transmits this authentication number request message to the server 100, the communication carrier identification number of the terminal 200 and a location identification number of the terminal 200 set based on the base station to which the terminal 200 is connected may be transmitted together. In addition, the terminal 200 may include the identification number of the terminal 200 in the authentication number request message and transmit it.

The server 100 may first encrypt the genuine product authentication number based on the location identification number and the communication operator identification number transmitted by the communication network 1 .

For example, the activation number may be first encrypted according to [Equation 3] below based on the location identification number and the communication operator identification number.

[Equation 3]

Primary Encryption Number = {(M x N) + (M x L) / (2M)} + abs{(M x N ) - (M x L) / (2M)} + ceil[{(M/N) + (M/L)} x (2M)}]+ floor[{(M/N) - (M/L)} x (2M)}]

Here, M may be a genuine product authentication number, N may be a communication carrier identification number, and L may be a location identification number of the terminal. M is a genuine authentication number, N is a communication operator identification number, L is the location identification number of the terminal is information that only the server and the terminal can know, it is difficult to be hacked from the outside, security can be improved.

When the activation number is first encrypted according to [Equation 3], the server 200 may secondary encrypt the first encrypted number based on the identification number of the terminal 200 .

The secondary encryption method will be described with reference to FIG. 6 .

Referring to FIG. 6, for example, if the primary encryption number is '1256890' and the identification number of the terminal 200 is '3458', the primary encryption number is sequentially obtained from the front of the terminal identification number from the front. You can insert in the blank corresponding to the number.

At this time, the size of the blank may be set as previously agreed between the server 100 and the terminal 200, for example, the size of the blank may be set to be three times larger than the size of the activation number.

However, in FIG. 6, since it is for explaining the secondary encryption method, the size of the blank is not described as three times the size of the activation number, so the scope of the invention is three times the size or the size of the blank disclosed in FIG. is not limited to, and can be freely changed.

Referring back to FIG. 6 in detail, '1', which is the first number of the primary encryption number, is inserted into a blank corresponding to '3', which is the first number of the identification number of the terminal, that is, the third digit. Thereafter, '2', which is the second number of the primary encryption number, may be inserted into a blank corresponding to '4', which is the second number of the identification number of the terminal, that is, a blank space 4 spaces away from the third digit. Thereafter, '5', which is the third digit of the car encryption number, can be inserted into a blank corresponding to '5', which is the third digit of the identification number of the terminal, that is, a blank space 5 spaces away from the digit '2'. Specifically, since there are three blank spaces after the digit '2', the number '5' can be inserted in the blank space 2 spaces away from the front of all blanks again.

After that, '6', which is the fourth number of the primary encryption number, is a blank space corresponding to '8', which is the fourth number of the identification number of the terminal, that is, a space 8 spaces away from the place where the number '5' is entered according to the method described above. can be inserted into In this case, the counting of 8 is counted only for the blank space. That is, since '1' is already inserted immediately after '5', the cell in which '1' is inserted is not counted as a blank space.

After that, according to the method described above, in the blank corresponding to the first digit '3' of the terminal's identification number, '8', which is the fifth number of the primary encryption number, is 3 spaces away from the place where the number '6' is entered. You can insert it in the blank. Even at this time, the space with '2' is not counted as an empty space.

In the same manner as described above, the first encrypted number is inserted into the blanks set by a preset number of digits to perform secondary encryption, and the server 100 may transmit the second encrypted number to the terminal 200 .

At this time, the server 100 may transmit the second encrypted number to the terminal 200 through the communication network 1 . However, the location of the terminal 200 may have changed when the terminal 200 transmits an authentication number request message to the server 100 and when the second encrypted number is received from the server 100, in this case , since it may not be possible to correctly decrypt the secondary encrypted number, when receiving the secondary encrypted number through the communication network 1, only the secondary encrypted number is received, and the carrier identification number and the location of the terminal 200 The identification number may not be received from the communication network 1 .

However, the communication network 1 transmits the communication operator identification number and the location identification number of the terminal 200 to the server 100 and the communication operator identification number and the terminal 200 to the terminal 200 at the same time. can transmit the location identification number of

When the terminal 200 receives the second encrypted number, based on the identification number of the terminal 200, according to the reverse order of the above-described method, the numbers are decrypted in the cells having a size three times the size of the activation number. Thus, the primary encrypted number can be obtained.

In addition, the terminal 200 may obtain an activation number by substituting the primary encrypted number into [Equation 3] based on the communication operator identification number and the location identification number of the terminal 200.

On the other hand, the above-described embodiments 1 and 2 may not be implemented individually, but may be implemented in combination. In this case, when genuine product authentication is obtained in both Embodiments 1 and 2, the corresponding product may be authenticated as genuine.

On the other hand, the user of the terminal 200 that has received the activation number and whether the product is genuine may determine whether to purchase the selected product through the terminal 200 (S425). If the user decides to purchase the selected product, the terminal 200 may transmit a payment request to the server 100 .

The server 100 may proceed with a payment process for purchasing the selected product according to the payment request of the terminal 200 . In addition, the payment request of the terminal 200 may be transmitted to the seller 300 , and a delivery request may be made to the seller 300 to deliver the product to the user of the terminal 200 .

As described above, while this specification contains numerous specific implementation details, these are not to be construed as limiting as to the scope of any invention or claim, but rather as may be specific to particular embodiments of a particular invention. It should be understood as a description of features. Certain features that are described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment may also be implemented in multiple embodiments, either individually or in any suitable subcombination. Furthermore, although features operate in a particular combination and may be initially depicted as claimed as such, one or more features from a claimed combination may in some cases be excluded from the combination, the claimed combination being a sub-combination. or a variant of a sub-combination.

Likewise, although acts are depicted in the figures in a particular order, it should not be understood that such acts must be performed in the specific order or sequential order shown or that all depicted acts must be performed in order to obtain desirable results. In certain cases, multitasking and parallel processing may be advantageous. Further, the separation of various system components of the above-described embodiments should not be construed as requiring such separation in all embodiments, and the program components and systems described may generally be integrated together into a single software product or packaged into multiple software products. You have to understand that you can.

Certain embodiments of the subject matter described herein have been described. Other embodiments are within the scope of the following claims. For example, acts recited in the claims may be performed in a different order and still achieve desirable results. As an example, the processes illustrated in the accompanying drawings do not necessarily require the specific illustrated order or sequential order to achieve desirable results. In certain implementations, multitasking and parallel processing may be advantageous.

The present description sets forth the best mode of the invention, and provides examples to illustrate the invention and to enable any person skilled in the art to make and use the invention. This written specification does not limit the present invention to the specific terms presented. Accordingly, although the present invention has been described in detail with reference to the above-described examples, those skilled in the art can make modifications, changes and modifications to the examples without departing from the scope of the present invention.

Therefore, the scope of the present invention should not be defined by the described embodiments, but should be defined by the claims.

The present invention relates to a method and apparatus for selling products using online live commerce, and more particularly, to a plurality of live commerce images exposed to a terminal based on a keyword input by a user through a terminal, Among them, it relates to a method for a user to select one or more live commerce images through a terminal to purchase a product, and an apparatus therefor.

According to the present invention, a consumer can efficiently purchase various products through online live commerce.

Therefore, the present invention can contribute to the overall development of the online market industry through the method and device for selling products using online live commerce, and the possibility of marketing or sales is sufficient, and the degree to which it can be clearly implemented in reality Therefore, it has industrial applicability.

1: communication network 100: server 200: terminal 300: seller

Claims (6)

In a method for a server to sell a product using online live commerce,
Receive at least one keyword input by the user through the terminal,
selecting at least one live image from among a plurality of live images based on the at least one keyword and the user's personal information,
transmitting the at least one live video to the terminal;
The terminal transmits one live image among the at least one live image,
Including performing a payment procedure for purchasing a product corresponding to the one live video,
The at least one live video is selected based on at least one of a discount rate, a price, a genuine product match, and a brand value of a product related to the at least one keyword,
The genuine product match is determined by comparing the second genuine product authentication number stored in the server with the first genuine product authentication number received from the seller terminal,
The server uses Equation 3 based on the location identification number and the communication operator identification number transmitted by the communication network connected to the terminal with respect to the first genuine product authentication number of the product determined to be 100% consistent with the genuine product. generating a primary encryption number, and transmitting the primary encryption number to the terminal;
[Equation 3]
Primary Encryption Number = {(M x N) + (M x L) / (2M)} + abs{(M x N ) - (M x L) / (2M)} + ceil[{(M/N) + (M/L)} x (2M)}]+ floor[{(M/N) - (M/L)} x (2M)}]
In Equation 3, M is an activation number, N is a carrier identification number, L is a location identification number of the terminal,
How to sell goods. delete The method of claim 1,
When there are a plurality of the at least one live image, the at least one live image is arranged to be synthesized and outputted into one screen image based on a tile shape,
How to sell goods. 4. The method of claim 3,
The at least one live image is synthesized into the one screen image based on a recommendation ranking,
How to sell goods. 5. The method of claim 4,
In the at least one live image, the live image with the highest recommendation rank is arranged on the one screen image in the largest size, and the live image with the lowest recommendation rank is arranged on the one screen image in the smallest size,
How to sell goods. delete

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