KR102449202B1 - Method, device and system for providing exhibition platform service based on metaverse environment - Google Patents

Abstract

The present invention aims to provide users with an exhibition platform service through a metaverse environment. An electronic device according to one embodiment: acquires exhibition participant information and exhibition product information from exhibition participant terminals; creates a virtual booth based on the exhibition product information; places the created virtual booth in a virtual space based on the exhibition participant information; outputs the virtual space where the virtual booth is placed so that a user is positioned in front of the entrance of the virtual space through a virtual environment providing device; outputs, when the user selects an exhibition product within the virtual booth using the virtual environment providing device, at least one of a promotion video, demonstration video, utilization video, and specification information of the selected exhibition product near the exhibition product; and transmits information about the selected exhibition product to a user terminal connected to the virtual environment providing device.

Description

Method, device and system for providing exhibition platform service based on metaverse environment {METHOD, DEVICE AND SYSTEM FOR PROVIDING EXHIBITION PLATFORM SERVICE BASED ON METAVERSE ENVIRONMENT}

The following embodiments relate to a technology for providing an exhibition platform service using a metaverse environment.

In general, an exhibition is an event where you can get an opportunity to display and promote your own products, and not only the participating companies but also the general consumers or business owners who are looking for partner companies can provide up-to-date information, technology and information on various participating companies. It has become a platform to grasp market trends.

However, due to global disasters such as Corona 19, the exhibition holding rate for exhibitions that depended on offline has greatly decreased. To solve this problem, online exhibitions have been developed, but the existing online exhibitions have the disadvantage that they cannot be used as substitutes or complements because they cannot attract the interest and experience of passive viewing and users.

Recently, metaverse has been in the spotlight as a representative service that provides a virtual world to users. Metaverse is a compound word of meta meaning fictitious and abstraction and universe meaning real world, meaning a three-dimensional virtual world. The core technology of this metaverse is virtual reality (VR), It is an extended reality (XR) technology that encompasses augmented reality (AR) and mixed reality (MR).

Therefore, there is a need for research on exhibition platform services that users can participate in with interest through the metaverse environment.

Korean Patent Registration No. 10-2050799 Korean Patent Registration No. 10-2219367 Korean Patent Registration No. 10-1792842 Korean Patent Registration No. 10-1785911

Embodiments intend to provide an exhibition platform service through a metaverse environment to a user.

Embodiments intend to create a virtual booth according to exhibition information and exhibition participant information.

Embodiments are intended to provide an answer to a user's question through smooth communication between the user and the manager of the exhibition company.

Objects of the present invention are not limited to the objects mentioned above, and other objects not mentioned will be clearly understood from the description below.

According to an embodiment, a method for providing an exhibition platform service based on a metaverse environment includes: acquiring exhibition participant information and exhibition product information from an exhibition participant terminal; generating a virtual booth based on the exhibition product information; arranging the created virtual booth in a virtual space based on the exhibition participant information; outputting the virtual space in which the virtual booth is arranged so that the user is located at the entrance of the virtual space through a virtual environment providing device; when the user selects an exhibition product in the virtual booth through the virtual environment providing device, outputting at least one of a promotional image, a demonstration image, a utilization image, and specification information of the exhibition product near the exhibition product; and transmitting information on the selected exhibition product to a user terminal connected to the virtual environment providing device.

The step of creating a virtual booth based on the exhibition product information may include: acquiring the size and number of exhibition products to be displayed in the virtual booth based on the exhibition product information; and setting the size of the virtual booth by using the size and number of the exhibition products, and arranging the created virtual booth in a virtual space based on the exhibition participant information includes: Collecting related posting materials, where the posting materials include materials posted on SNS including articles, blogs, Instagram, and the like; generating a recognition map corresponding to the exhibition participating company based on the number of the posted materials; determining whether the recognition level is greater than a preset first reference value; arranging the virtual booth of the exhibitor in a first area, the first area being the farthest from the door, if it is determined that the recognition is greater than the first reference value; determining whether the recognition level is greater than a preset second reference value when it is determined that the level of recognition is smaller than the first reference value; When it is determined that the recognition is greater than the second reference value, the virtual booth of the exhibitor is placed in a second zone - the zone where the second zone is closer to the door than the first zone and further away from the door than the third zone. placing; and if it is determined that the recognition is smaller than the second reference value, arranging the virtual booth of the exhibitor in a third zone, wherein the third zone is a zone closest to an entrance door.

The step of arranging the created virtual booth in a virtual space based on the exhibition participant information is performed by randomly placing the virtual booth in the virtual space using the name of the exhibition participant, and The method further includes updating the arrangement of the virtual booths based on the number of selections, wherein the updating of the arrangement of the virtual booths checks the number of selections of exhibition products for each virtual booth, and displays exhibition products with a large number of selections. It is a step of arranging the virtual booth in operation adjacent to the door.

A metaverse environment-based exhibition platform service providing method includes the steps of creating an avatar of a manager of the exhibiting company and arranging it in a virtual booth of the exhibiting company; checking a time when a question is transmitted to the manager avatar through the virtual environment providing device; determining whether the interrogation transmission time is included in normal operating hours; transmitting a message indicating that an answer to a question can be received within a first time to the virtual environment providing device and/or the user terminal when the question transmission time is within the normal operating time; When the question transmission time is not included within the normal operating time, a second time for answering the question to the virtual environment providing device and/or the user terminal - the second time is set longer than the first time- Further comprising the step of transmitting a message that can be received within the normal operating time, using the questions sent during the preset reference period to check the time the questions are crowded, and set the time when the questions are crowded as the question overload time and the remaining time excluding the question overload time is set.

A metaverse environment-based exhibition platform service providing method includes: checking the number of visitors to the virtual booth; checking the number of times exhibited products in the virtual booth are selected; selecting an exhibition product having the greatest number of times as a core product, and extracting the number of times the core product is selected; generating a degree of interest in the core product by calculating the number of times the core product is selected relative to the number of visitors to the virtual booth; generating, as a group, exhibition products in which the selected number of times is greater than a preset target value; generating a marketing strategy by analyzing common characteristics of exhibited products included in the group; generating a report including the core product, the degree of interest of the core product, and the marketing strategy; and transmitting the generated report to the terminal of the exhibitor.

A metaverse environment-based exhibition platform service providing method includes: checking the number of users who have visited the virtual booth; and changing the color of the virtual booth based on the number of users.

A metaverse environment-based exhibition platform service providing method includes: receiving operating system information of the first server and network setting information of the first server from a first server that is one of a plurality of servers connected to the device through an internal network ; analyzing the network connection state of the first server based on the operating system information of the first server and the network setting information of the first server; selecting a firewall policy suitable for the first server based on the output of the first artificial neural network by applying the analysis result of the network connection state of the first server to a pre-learned first artificial neural network; when a first policy is selected as a firewall policy suitable for the first server, checking whether the first policy is included in the firewall policy of the first server; if it is confirmed that the first policy is not included in the firewall policy of the first server, adding and registering the first policy to the firewall policy of the first server; When the first policy is additionally registered in the firewall policy of the first server, a setting change command for the firewall policy of the first server is transmitted to the first server, so that the first policy is applied to the firewall of the first server controlling to be set as a policy; receiving monitoring information for network traffic of the first server from the first server; By applying monitoring information on network traffic of the first server to a pre-learned second artificial neural network, based on the output of the second artificial neural network, it is detected whether an approach estimated as an attack is detected to the first server to do; calculating the number of first attacks, which is the number of times that the first server has been attacked during the reference period, by checking how many times the access estimated as an attack is detected by the first server during a preset reference period; checking whether the first number of attacks is less than a preset first reference number; determining the state of the first server as a normal state when it is confirmed that the first number of attacks is less than the first reference number; when it is confirmed that the first number of attacks is greater than the first reference number, determining whether the first number of attacks is less than a preset second reference number; determining the state of the first server as a warning state when it is confirmed that the first number of attacks is less than the second reference number; determining the state of the first server as a dangerous state when it is confirmed that the first number of attacks is greater than the second reference number; transmitting a notification message warning of an attack of the first server to a first administrator terminal registered as an administrator of the first server when the state of the first server is determined to be a warning state; and when it is determined that the state of the first server is in a critical state, a connection blocking command of the first port that is allowed to be connected through the first policy is transmitted to the first server, and the first server in the first port It further includes the step of controlling to block the connection through the.

Embodiments may provide an exhibition platform service through a metaverse environment to a user.

Embodiments may generate a size of a virtual booth according to exhibition information, and arrange a location of a virtual booth according to information on exhibitors, so that a virtual booth suitable for exhibitors may be created.

Embodiments may update the arrangement of the virtual booth by checking the number of selections of exhibited products, so that exhibitors may be encouraged to improve the quantity and quality of exhibited products.

On the other hand, the effects according to the embodiments are not limited to those mentioned above, and other effects not mentioned will be clearly understood by those of ordinary skill in the art from the following description.

1 is a diagram schematically showing the configuration of a system according to an embodiment.
2 is a flowchart illustrating a process of providing an exhibition platform service through a metaverse environment according to an exemplary embodiment.
3 is a flowchart illustrating a process of setting the size of a virtual booth according to exhibition information according to an embodiment.
4 is a flowchart illustrating a process of arranging a location of a virtual booth corresponding to an exhibition participant according to information on an exhibition participant according to an exemplary embodiment.
5 is a flowchart illustrating a process of updating a layout diagram according to a user's interest according to an exemplary embodiment.
6 is a flowchart for explaining a process of guiding a user of a deadline for receiving an answer so that an exhibition participating company manager and a user can communicate smoothly according to an embodiment.
7 is a flowchart illustrating a process of collecting data according to a user's activity and providing it to an exhibition participating company according to an exemplary embodiment.
8 is a flowchart illustrating a process in which the color of a virtual booth is changed according to the number of users in the virtual booth according to an embodiment.
9 is a flowchart illustrating a process of controlling policy settings of a host firewall based on artificial intelligence according to an embodiment.
10 is a flowchart illustrating a process of detecting an approach estimated as an attack and providing a countermeasure according to the number of attacks according to an exemplary embodiment.
11 is an exemplary diagram of a configuration of an apparatus according to an embodiment.

Hereinafter, embodiments will be described in detail with reference to the accompanying drawings. However, since various changes may be made to the embodiments, the scope of the patent application is not limited or limited by these embodiments. It should be understood that all modifications, equivalents and substitutes for the embodiments are included in the scope of the rights.

Specific structural or functional descriptions of the embodiments are disclosed for purposes of illustration only, and may be changed and implemented in various forms. Accordingly, the embodiments are not limited to a specific disclosure form, and the scope of the present specification includes changes, equivalents, or substitutes included in the technical spirit.

Although terms such as first or second may be used to describe various elements, these terms should be interpreted only for the purpose of distinguishing one element from another. For example, a first component may be termed a second component, and similarly, a second component may also be termed a first component.

When a component is referred to as being “connected” to another component, it may be directly connected or connected to the other component, but it should be understood that another component may exist in between.

Terms used in the examples are used for the purpose of description only, and should not be construed as limiting. The singular expression includes the plural expression unless the context clearly dictates otherwise. In the present specification, terms such as “comprise” or “have” are intended to designate that a feature, number, step, operation, component, part, or combination thereof described in the specification exists, but one or more other features It is to be understood that this does not preclude the possibility of the presence or addition of numbers, steps, operations, components, parts, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which the embodiment belongs. Terms such as those defined in a commonly used dictionary should be interpreted as having a meaning consistent with the meaning in the context of the related art, and should not be interpreted in an ideal or excessively formal meaning unless explicitly defined in the present application. does not

In addition, in the description with reference to the accompanying drawings, the same components are assigned the same reference numerals regardless of the reference numerals, and the overlapping description thereof will be omitted. In the description of the embodiment, if it is determined that a detailed description of a related known technology may unnecessarily obscure the gist of the embodiment, the detailed description thereof will be omitted.

The embodiments may be implemented in various types of products, such as personal computers, laptop computers, tablet computers, smart phones, televisions, smart home appliances, intelligent cars, kiosks, wearable devices, and the like.

1 is a diagram schematically showing the configuration of a system according to an embodiment.

Referring to FIG. 1 , a system according to an embodiment may include a user terminal 100 , a virtual environment providing device 300 , an exhibition participant terminal 400 , and an apparatus 200 .

First, the user terminal 100 is a terminal used by users who want to obtain information through an exhibition or view an exhibition through a metaverse environment, and may be a desktop computer, a laptop computer, a tablet, a smart phone, or the like.

The exhibition participant terminal 400 is a terminal used by companies that want to exhibit and promote their products by participating in an exhibition through a metaverse environment, and may be a desktop computer, a laptop computer, a tablet, a smart phone, or the like.

The user terminal 100 and the exhibitor's terminal 400 may be configured to perform all or part of an arithmetic function, a storage/referencing function, an input/output function, and a control function of a typical computer, the user terminal 100 and the exhibition The exhibitor's terminal 400 may be configured to communicate with the device 200 in a wired or wireless manner.

The user terminal 100 and the exhibition participant terminal 400 are connected to a website operated by a person or organization that provides a service using the device 200 , or a person who provides a service using the device 200 . Applications developed and distributed by organizations may be installed. The user terminal 100 and the exhibition participant terminal 400 may be linked with the device 200 through a website or an application.

Hereinafter, for convenience of explanation, only one user terminal 100 and one terminal 400 of an exhibition participating company are illustrated in FIG. 1 and the following description, however, the number of terminals may vary according to embodiments. As long as the processing capacity of the apparatus 200 allows, the number of terminals is not particularly limited.

The virtual environment providing device 300 is a device that outputs a screen of a virtual space implemented as a metaverse environment, and may be electrically connected to the device 200 .

In addition, the virtual environment providing device 300 may be used as a device that generates a manipulation signal for a command according to a user's manipulation in order for the user to manipulate the metaverse environment.

Here, metaverse is a compound word of meta, meaning fictitious and abstract, and universe, meaning the real world. It refers to a platform where real-world activities can be performed as they are. The metaverse environment may include extended reality (XR) including virtual reality (VR), augmented reality (AR), and mixed reality (MR).

Virtual reality refers to a technology that uses a computer to build a virtual space that does not exist in the real world and then makes the virtual space feel like reality. Technology, that is, refers to a technology that allows interaction with a user in real time by combining the real world and the virtual world. can

The virtual environment providing device 300 is worn by a user to output an image of a screen implemented as a metaverse environment, for example, mounted on the user's head or eyes to display a VR/AR image directly in front of the user's eyes. It may be provided as a head mounted display (HMD), which is a display device that outputs. A head-mounted display is a type of wearable image output terminal that supports a user to experience a realistic image, and is mainly equipped with a display on the front of the helmet to output images such as VR/AR.

The virtual environment providing device 300 may track the user's gaze through the head movement of the user wearing the virtual environment providing device 300 , and through head tracking, the image is changed and displayed according to the user's gaze movement can do. That is, the output device 200 may digitize the rotation angle and speed of the user's head, so that the image is changed in the same direction as the movement of the user's head. For example, if the user's head rotates to the right, the image on the screen implemented in the metaverse environment will also move to the right, and if the user's head rotates to the left, the image on the screen implemented in the metaverse environment will also move to the left. can

The device 200 may be a self-server owned by a person or organization that provides services using the device 200, a cloud server, or a peer-to-peer (p2p) set of distributed nodes. may be The device 200 may be configured to perform all or part of an arithmetic function, a storage/referencing function, an input/output function, and a control function of a typical computer.

The device 200 may be configured to communicate with the user terminal 100 , the exhibition participant terminal 400 , and the virtual environment providing device 300 by wire or wireless, and by obtaining an operation signal from the virtual environment providing device 300 , the user may recognize the operation of , and control which information to display on the screen of the virtual environment providing device 300 .

The device 200 may provide an exhibition platform service through a metaverse environment to users and exhibition participants.

2 is a flowchart illustrating a process of providing an exhibition platform service through a metaverse environment according to an exemplary embodiment.

Referring to FIG. 2 , first, in step S201 , the device 200 may obtain information on exhibitors and exhibitors from the terminal 400 of exhibitors. Here, the exhibited product may be a product or a service.

That is, the device 200 may obtain exhibition participant information including the name of the exhibition participant and the main products sold by the exhibition participant from the exhibition participant terminal 400 , and the exhibition participant provides the exhibition platform service. It is possible to obtain exhibition product information including the name of the exhibition product to be displayed, the function of the displayed product, the characteristics of the displayed product, and the usage of the displayed product.

In step S202 , the device 200 may create a virtual booth based on the exhibition product information.

That is, the device 200 may generate the size of a virtual booth of an exhibition participating company based on the amount of exhibition product information. A detailed description in this regard will be provided with reference to FIG. 3 .

In step S203 , the device 200 may arrange the generated virtual booth in a virtual space based on the exhibition participant information.

Specifically, the device 200 may generate and check the awareness of the exhibitors based on the information on the exhibitors, and based on the recognition of the exhibitors, display the virtual booth corresponding to the exhibitors in any of the virtual spaces. You can decide whether to place it or not. In this regard, a detailed description will be given with reference to FIG. 4 .

In step S204 , the device 200 may output a virtual space in which a virtual booth is arranged so that the user is located at the entrance of the virtual space through the virtual environment providing device 300 .

Specifically, the device 200 may determine, based on the exhibition participant information, whether to arrange a virtual booth corresponding to the exhibition participant in the virtual space, whether to be placed close to the door or farther from the door, and the user It can be located at the entrance door of the space so that the user can experience the exhibition service starting from the entrance door.

The device 200 may reproduce a virtual space similar to the real one by placing the user at the door of the virtual space, and may increase immersion and interest by giving a sense of belonging to the space.

In step S205 , when the user selects an exhibition product in the virtual booth through the virtual environment providing device 300 , the device 200 displays at least one of a promotional image, a demonstration image, a utilization image, and specification information of the exhibition product. You can print it nearby.

That is, when there is an exhibition product for which the user wants to obtain information through the virtual environment providing device 300 , the device 200 may receive an input indicating that the corresponding exhibition product in the virtual booth has been selected, and based on the received input Accordingly, information on an exhibition product including at least one of a promotional image, a demonstration image, a utilization image, and specification information of the exhibition product may be output near the exhibition product so that the user can check the information of the exhibition product.

In step S206 , the device 200 may transmit information on the selected exhibition product to the user terminal 100 connected to the virtual environment providing device 300 .

Specifically, when the user selects an exhibition product in the virtual booth through the virtual environment providing device 300 , the device 200 outputs the information of the exhibition product near the exhibition product so that the user can check the information of the exhibition product By transmitting the information on the exhibited product to the user terminal 100 connected to the virtual environment providing device 300 , the user can acquire information on the corresponding exhibited product.

3 is a flowchart illustrating a process of setting the size of a virtual booth according to exhibition information according to an embodiment.

Referring to FIG. 3 , first, in step S301 , the device 200 may acquire the size and number of exhibited products to be displayed in the virtual booth based on the exhibited product information.

Specifically, the device 200 may acquire the number of products that the exhibiting company wants to display, and the size of each of the products to be displayed, based on the displayed product information.

In step S302 , the device 200 may set the size of the virtual booth using the size and number of exhibited products.

Specifically, the device 200 may set the size of the virtual booth to be larger as the size of the exhibited products is larger and the number of exhibited products is larger, using the size and number of exhibited products, and the smaller the size of the exhibited products, the larger the size of the exhibited products. The smaller the number, the smaller the size of the virtual booth can be set.

For example, when the number of products of the first exhibitor is five, the number of products of the second exhibitor is two, and the sizes of the products are all the same, the device 200 is the first exhibitor's number of products. The size of the virtual booth may be set to be larger than the size of the virtual booth of the second exhibitor.

In addition, the size of the 3rd exhibitor's product is (50cm X 50cm), the 4th exhibitor's product size is (1m X 1m), and the 3rd and 4th exhibitor's products are When all are one, the device 200 may set the size of the virtual booth of the third exhibitor to be smaller than the size of the virtual booth of the fourth exhibitor.

4 is a flowchart illustrating a process of arranging a location of a virtual booth corresponding to an exhibition participant according to information on an exhibition participant according to an exemplary embodiment.

Referring to FIG. 4 , first, in step S401 , the device 200 may collect posting materials related to exhibitors. Here, the posting materials include materials posted on SNS including articles, blogs, Instagram, and the like.

That is, the device 200 may collect posting materials related to exhibitors through a website including SNS.

In step S402 , the device 200 may generate an awareness map corresponding to the exhibitor based on the number of posted materials.

For example, there are 700 posted materials related to the first exhibitor, 300 posted materials related to the second exhibitor, 500 posted materials related to the third exhibitor, and 500 articles related to the fourth exhibitor. When there are 200 posting materials, the device 200 may give 7 points of recognition corresponding to the first exhibition participant, 3 points of recognition corresponding to the second exhibition participant, and participate in the third exhibition 5 points of recognition corresponding to the company can be given, and 2 points of recognition can be given corresponding to the 4th exhibition participating company.

Here, the range of the period during which the collected posting materials are posted may be set differently according to embodiments. For example, based on the number of posted materials posted during the month from June 1 to June 30, it is possible to acquire awareness corresponding to exhibitors, and from January 1, 2022 to December 2022 Based on the number of posted materials posted for a year by the 31st, it is possible to acquire recognition corresponding to the exhibitors.

In step S403 , the device 200 may determine whether the recognition level corresponding to the exhibition participant is greater than the first reference value. Here, the first reference value may be set differently according to embodiments.

If it is determined in step S403 that the recognition level corresponding to the exhibitor is greater than the first reference value, in step S404 , the device 200 may arrange the virtual booth of the exhibitor in the first area. Here, the first zone is the zone furthest from the door, and the range of the zone may be set differently depending on the embodiment.

For example, if the level of awareness corresponding to the first exhibitor is 7 and the first reference value is set to 6, the device 200 sets the virtual booth of the first exhibitor to the area farthest from the door. It can be placed in the first zone.

If it is determined in step S403 that the awareness level corresponding to the exhibition participant is less than the first reference value, in step S405 , the device 200 may determine whether the awareness level corresponding to the exhibition participant is greater than the second reference value. Here, the second reference value may be set to a value smaller than the first reference value.

If it is determined in step S405 that the recognition level corresponding to the exhibitor is greater than the second reference value, in step S406 , the device 200 may arrange the virtual booth of the exhibitor in the second area. Here, the second zone is a zone closer to the door than the first zone, and a zone farther from the door than the third zone, and the range of the zone may be set differently according to embodiments.

For example, if the level of awareness corresponding to the third exhibitor is 5, the first reference value is set to 6, and the second reference value is set to 4, the device 200 displays the virtual booth of the third exhibitor. It can be arranged as the second zone, which is a zone closer to the door than the first zone and farther from the door than the third zone.

If it is determined in step S405 that the recognition level corresponding to the exhibitor is smaller than the second reference value, in step S407, the device 200 may arrange the virtual booth of the exhibitor in the third area. Here, the third zone is the zone closest to the door, and the range of the zone may be set differently depending on the embodiment.

For example, if the awareness level corresponding to the second exhibition participant is 3 points, the awareness level corresponding to the fourth exhibition participant is 2 points, the first reference value is 6, and the second reference value is 4, the device Reference numeral 200 may arrange the virtual booth corresponding to the second exhibition participant and the virtual booth corresponding to the fourth exhibition participant as the third zone, which is the area closest to the door.

That is, the device 200 has the effect of arranging exhibitors with low awareness close to the entrance door so that even exhibitors with low awareness can participate and view the exhibits evenly from users viewing the exhibition.

5 is a flowchart illustrating a process of updating a layout diagram according to a user's interest according to an exemplary embodiment.

Referring to FIG. 5 , first, in step S501 , the device 200 may randomly arrange virtual booths in a virtual space using the names of exhibitors.

Specifically, the device 200 may place the generated virtual booth in the virtual space based on the information on the exhibitors. This may be done by randomly placing the virtual booths in the virtual space using the names of the exhibitors. have.

In step S502 , the device 200 may check the number of selections of exhibited products for each virtual booth.

Specifically, the device 200 may arrange the generated virtual booth in the virtual space based on the exhibition participant information, and update the placement of the virtual booth based on the number of selections of exhibited products during the exhibition. In this case, the device 200 may check the number of times of selection of exhibited products for each virtual booth in order to update the arrangement of the virtual booth.

For example, when Exhibitor A, Exhibitor B, Exhibitor C, Exhibitor D, Exhibitor E participate in an exhibition, the device 200 selects Exhibitor A's Exhibit A product. The number of times can be checked 500 times, the number of times that exhibitor B’s product selections can be checked 300 times, the number of times that exhibitor B’s products selected for exhibition C can be checked 700 times, The number of selections of exhibited products can be checked 600 times, and the number of selections of exhibited products from E exhibitors can be checked 250 times.

In step S503 , the device 200 may arrange a virtual booth displaying exhibition products with a large number of selections adjacent to the entrance door.

Specifically, the device 200 may check the number of selections of exhibition products for each virtual booth in order to update the placement of the virtual booth, and arrange the virtual booth displaying the exhibition products with the highest number of selections closest to the door. , and then virtual booths displaying exhibited products with the highest number of selections can be arranged adjacent to each other in order.

For example, Exhibitor A selects products A 500 times, Exhibit B selects products B 300 times, Exhibit C selects products C 700 times, D If the number of selections of exhibitor D's products is 600 times, and the number of selections of products in E of exhibitors E is confirmed as 250 times, the virtual booth of exhibitor C exhibiting products with a high number of selections is displayed. It can be relocated adjacent to the door, and a virtual booth of an E exhibitor exhibiting E exhibit products with a small selection frequency can be relocated away from the door.

That is, the device 200 can check the number of times of selection of exhibition products for each virtual booth and update the arrangement of the virtual booths according to the user's interest, thereby inducing exhibitors to improve the quantity and quality of exhibition products. there is

In addition, the device 200 may check the selected number of times corresponding to all exhibition products included in the virtual space for a certain period of time, and display products for which the selected number of times is greater than a preset setting value in a separately created virtual booth. can In this case, the separately generated virtual booth may be disposed adjacent to the entrance door.

6 is a flowchart for explaining a process of guiding a user of a deadline for receiving an answer so that an exhibition participating company manager and a user can communicate smoothly according to an embodiment.

Referring to FIG. 6 , first, in step S601 , the device 200 may generate a manager avatar of an exhibition participant and place it in a virtual booth of an exhibition participant.

Specifically, the device 200 may place the manager avatar of the exhibitor in the virtual booth of the exhibitor, and when the user has a question, the manager avatar is selected through the virtual environment providing device 300 , You may receive a question from a user.

In step S602 , the device 200 may check the time when the question is transmitted to the manager avatar through the virtual environment providing device 300 .

That is, the device 200 may receive a question from the user as the manager avatar through the virtual environment providing device 300 , and check the time at which the question was sent/received.

In step S603, the device 200 may determine whether the question transmission time is included in the normal operating time.

Here, the normal operating time is set as the remaining time excluding the question overload time, confirming the time for questioning using the questions transmitted during the preset period, setting the time for questioning as the question overload time.

If it is determined in step S603 that the question transmission time is included within the normal operating hours, in step S604 , the device 200 provides an answer to the question to the virtual environment providing device 300 and/or the user terminal 100 within the first time. You can send a message that you can receive it. Here, the first time is a preset time and may vary according to an embodiment.

For example, the question sending time is 15:00 PM, the question overload time is from 10:00 AM to 13:00 PM, the normal operating hours are from 13:00 PM to 10:00 AM, and the first time is 20 minutes. In this case, the device 200 determines that the question transmission time of 15:00 pm is included within the normal operating hours, and receives an answer to the question through the virtual environment providing device 300 and/or the user terminal 100 within 20 minutes. You can send a message that you can.

If it is determined in step S603 that the question transmission time is not included in the normal operating time but is included in the question overload time, in step S605 , the device 200 responds to the question with the virtual environment providing device 300 and/or the user terminal 100 . It is possible to transmit a message indicating that an answer can be received within the second time. Here, the second time is a preset time longer than the first time and may vary according to embodiments.

For example, the question sending time is 11:30 am, the question overload time is from 10:00 am to 13:00 pm, the normal operating hours are from 13:00 pm to 10:00 am, the second time is 1 hour In this case, the device 200 determines that the question transmission time of 11:00 am is included within the question overload time, and provides an answer to the question with the virtual environment providing device 300 and/or the user terminal 100 within one hour. You can send a message that you can receive it.

The device 200 determines whether the question transmission time is received within the question overload time or is received within the normal operating hours, and informs the user of the deadline for receiving an answer to the question in advance through a message, so that the user and Facilitate communication between exhibitors.

7 is a flowchart illustrating a process of collecting data according to a user's activity and providing it to an exhibition participating company according to an exemplary embodiment.

Referring to FIG. 7 , first, in step S701 , the device 200 may check the number of visitors to the virtual booth.

Specifically, the device 200 may check the number of visitors to the virtual booth. Here, a period may be set to check the number of visitors to the virtual booth, and the period may be from an exhibition start time to an exhibition end time according to an embodiment.

For example, the device 200 may identify the number of visitors to the virtual booth corresponding to the first exhibition participant as 5,000.

In step S702, the device 200 may check the number of times the exhibition product in the virtual booth is selected.

That is, the device 200 may check the selected number of times corresponding to each of the exhibited products in the virtual booth. Here, a period may be set to check the selected number of times corresponding to each of the exhibited products in the virtual booth, and the period may be the same as the period set for checking the number of visitors to the virtual booth.

For example, when the exhibited products in the virtual booth corresponding to the first exhibitor include the first exhibited product, the second exhibited product, the third exhibited product, the fourth exhibited product, and the fifth exhibited product, the device 200 ) is the selected number of times corresponding to the first exhibition product 3,000 times, the selected number of times corresponding to the second exhibition product is 4,500 times, the selected number of times corresponding to the third exhibition product is 1,000 times, and the selected number of times corresponding to the fourth exhibition product is 800 times and the selected number of times corresponding to the 5th exhibition product can be checked 2,000 times.

In step S703 , the device 200 may select an exhibition product having the greatest number of times as a core product, and extract the number of times the core product is selected.

For example, the selected number of times corresponding to the first exhibition product corresponding to the first exhibition exhibitor is 3,000 times, the selected number of times corresponding to the second exhibition product is 4,500 times, and the selected number of times corresponding to the third exhibition product is 1,000 times. , when the number of times selected corresponding to the fourth exhibition product is 800 times and the number of times selected corresponding to the fifth exhibition product is 2,000 times, the device 200 selects the second exhibition product as a core product corresponding to the first exhibition exhibitor and 4,500 times, which is the number of times the second exhibition product is selected, may be extracted.

In step S704 , the device 200 calculates the number of times the core product is selected relative to the number of visitors to the virtual booth, thereby generating the degree of interest in the core product.

For example, if the number of visitors to the virtual booth corresponding to the first exhibitor is 5,000, and the number of times the core product corresponding to the first exhibitor is selected is 4,500, the device 200 displays 5,000 as the interest of the core product. It can be created 4,500 times compared to light.

Here, the device 200 calculates the number of times the core product is selected relative to the number of visitors to the virtual booth, thereby generating interest in the core product, thereby providing more accurate data. For example, in the case of the first exhibitor, the interest in the core product is 4,500 times compared to 5,000 people, and the second exhibitor is 4,500 times compared to 10,000 people, both the first and the second exhibitors. Although the number of times the core product is selected is the same 4,500 times, more accurate data can be provided because the degree of interest of the core product is different.

In step S705 , the device 200 may create a group of exhibited products in which the selected number of times is greater than a preset target value. Here, the preset target value may vary according to embodiments.

For example, the selected number of times corresponding to the first exhibition product corresponding to the first exhibition exhibitor is 3,000 times, the selected number of times corresponding to the second exhibition product is 4,500 times, and the selected number of times corresponding to the third exhibition product is 1,000 times. , when the number of times selected corresponding to the fourth exhibition product is 800 times, the number of times selected corresponding to the fifth exhibition product is 2,000 times, and the preset target value is 2,500 times, the device 200 displays the first displayed product and the second displayed product. Display products can be created as a group.

In step S706 , the device 200 may generate a marketing strategy by analyzing common characteristics of exhibited products included in the group.

Specifically, the device 200 generates a group of exhibition products in which the selected number of times is greater than a preset target value, extracts characteristics corresponding to exhibition products included in the group, and analyzes common characteristics to generate a marketing strategy. have.

For example, when the first exhibition product and the second exhibition product corresponding to the first exhibition participant are created as one group, the device 200 displays the characteristics of the first exhibition product, namely an eco-friendly product, a daily product, and a price 2 By extracting the 10,000 won range, eco-friendly products, the main target audience 30, and daily products, which are the characteristics of the second exhibition product, the eco-friendly products and daily products that are the common characteristics of the first exhibition product and the second exhibition product are extracted and analyzed, A marketing strategy for the first exhibition participant may be created.

In step S707 , the device 200 may generate a report including the core product, the degree of interest of the core product, and the marketing strategy.

In step S708 , the device 200 may transmit the generated report to the exhibition participant terminal 400 .

That is, the device 200 may collect data according to the user's activity in the virtual booth corresponding to the exhibition participant, and may provide the collected data to the exhibition participant according to the purpose.

8 is a flowchart illustrating a process in which the color of a virtual booth is changed according to the number of users in the virtual booth according to an embodiment.

Referring to FIG. 8 , first, in step S801 , the device 200 may check the number of users who have visited the virtual booth.

That is, the device 200 may check the number of users in the current virtual booth.

In step S802 , the device 200 may change the color of the virtual booth based on the number of users.

For example, if the device 200 determines that the number of users in the virtual booth is greater than a preset first threshold, the device 200 may change the color of the virtual booth displayed in the virtual space to the first color, and If it is determined that the number is smaller than the first threshold value set in advance but greater than the second threshold value set in advance, the color of the virtual booth displayed in the virtual space may be changed to the second color.

According to an embodiment, the device 200 is connected to the user terminal 100 , the virtual environment providing device 300 , and the exhibition participant terminal 400 , so that the device 200 provides an exhibition platform service through the metaverse environment. In order to provide , the device 200 may be configured in a form connected to a plurality of servers.

In other words, when multiple servers are operating to manage the metaverse environment system, security settings for multiple servers are very important. I need this.

For this purpose, a firewall is utilized, and the firewall may be divided into a network firewall and a host firewall.

The network firewall may be configured as a network gateway method or a bridge method by configuring the main firewall on top of the main switch. That is, an internal network and an external network may be divided and managed based on the firewall equipment.

In using a network firewall, a plurality of servers can be connected to the internal network through the internal network based on the network firewall, and communication between the plurality of servers connected through the internal network does not go through the firewall, so it is not blocked separately. to be. Accordingly, a configuration of a host firewall is required for a firewall for communication between a plurality of servers connected through an internal network.

The host firewall has to be individually set up by connecting to a local PC or server from each operating system, and since the configuration of the host firewall is set through the firewall function provided by each operating system, integrated management is not possible, making it difficult to manage.

When using a host firewall, if there are hundreds of servers being operated, it is impossible to manage hundreds of firewall policies individually, and in order to apply the firewall policy, the firewall configuration is possible only after acquiring the technology for the firewall. For example, in the case of Linux or Unix, the structure of the command for configuring the server firewall is complicated, so that only an advanced engineer who has acquired specialized knowledge can configure the firewall. Accordingly, it is impossible to manage policies individually for each server, so the firewall of the operating system is removed or the service is stopped and operated.

Hereinafter, details of providing an integrated host firewall manager service by actively and conveniently configuring the host firewall by controlling the policy settings of the host firewall based on artificial intelligence will be described in detail below.

9 is a flowchart illustrating a process of controlling policy settings of a host firewall based on artificial intelligence according to an embodiment.

First, the device 200 may be connected to a plurality of servers to provide an exhibition platform service through a metaverse environment, and the plurality of servers may include a first server, a second server, and the like. Each of the plurality of servers is a host connected to the device 200 through an internal network, and may transmit/receive data to and from the device 200 through a network connected to the internal network.

Referring to FIG. 9 , first, in step S901 , the device 200 may receive operating system information of the first server and network setting information of the first server from the first server. Here, the operating system information of the first server may include information for identifying the type and version of the operating system installed and operated in the first server, and the network setting information of the first server is the network setting state of the first server. may include information indicating

In step S902 , the device 200 may analyze the network connection state of the first server based on the operating system information of the first server and the network setting information of the first server. In this case, the control device 200 may analyze the network connection state of the first server and generate an analysis result of the network connection state of the first server. Here, the analysis result of the network connection state of the first server may include a result of analyzing in which operating system the first server is operated and through which network port the first server is connected.

In step S903 , the device 200 may apply the analysis result of the network connection state of the first server to the pre-learned first artificial neural network.

According to an embodiment, the first artificial neural network may be an algorithm that analyzes and outputs a firewall policy suitable for the server after receiving an analysis result of the network connection state of the server.

In step S904 , the device 200 may select a firewall policy suitable for the first server based on the output of the first artificial neural network.

For example, the control device 200 applies the analysis result of the network connection state of the first server to the first artificial neural network and checks the output of the first artificial neural network. When a firewall policy suitable for the server is selected as the first policy and the output value is confirmed as “1”, a firewall policy suitable for the first server may be selected as the second policy.

The first artificial neural network may be trained to analyze a firewall policy suitable for the server through the analysis result of the network connection state of the server. Through this, the first artificial neural network may analyze and output a firewall policy suitable for the server in consideration of the network connection state of the server.

In step S905, the device 200 may check whether the policy selected in step S904 is included in the firewall policy of the first server. For example, when the first policy is selected as the firewall policy suitable for the first server, the device 200 may check whether the first policy is included in the firewall policy of the first server.

To this end, information on the firewall policy set in each of the plurality of servers may be stored separately for each server in the database of the device 200 . The number of information about the firewall policy may be different depending on the firewall policy set in the server, and when a plurality of firewall policies are set in one server, a priority for each of the plurality of firewall policies may be set .

If it is determined in step S905 that the first policy is included in the firewall policy of the first server, in step S906, the device 200 may determine that a change to the firewall policy of the first server is not required.

That is, since the first policy selected as the firewall policy suitable for the first server is already set in the first server, the device 200 may determine that maintenance of the firewall policy of the first server is necessary.

After step S906, when a certain period elapses, the process returns to step S901, the device 200 receives the operating system information of the first server and the network setting information of the first server again from the first server, and a firewall policy suitable for the first server can be selected again.

Meanwhile, if it is determined in step S905 that the first policy is not included in the firewall policy of the first server, in step S907, the device 200 may determine that a change to the firewall policy of the first server is necessary.

That is, since the first policy selected as the firewall policy suitable for the first server is not set in the first server, the device 200 may determine that the firewall policy of the first server needs to be changed.

In step S908 , the device 200 may register by adding the selected policy to the firewall policy of the first server. For example, if the first policy is selected as a firewall policy suitable for the first server, the device 200 may register the first policy by adding the first policy to the firewall policy of the first server. In this case, when the second policy is already registered in the firewall policy of the first server, the first policy may be additionally registered in the firewall policy of the first server. Through this, when a plurality of policies are registered in the firewall policy of the first server, the device 200 may set a priority for each of the plurality of policies.

The process of adding and registering the first policy to the firewall policy of the first server is to add and update the first policy to the information about the firewall policy of the first server stored in the database of the device 200, and to the firewall policy. The setting may be performed through step S909.

In step S909 , when the first policy is additionally registered in the firewall policy of the first server, the device 200 transmits a setting change command for the firewall policy of the first server to the first server, so that the first policy is the first It can be controlled to be set by the server's firewall policy. Here, the setting change command for the firewall policy of the first server is a command for setting by adding the first policy to the firewall policy of the first server, and the first server is configured to change the settings for the firewall policy of the first server through the setting change command. , can be set by adding the first policy as a firewall policy of the first server.

After step S909, when a certain period elapses, the process returns to step S901, and the device 200 receives the operating system information of the first server and the network setting information of the first server again from the first server, and a firewall policy suitable for the first server can be selected again.

10 is a flowchart illustrating a process of detecting an approach estimated as an attack and providing a countermeasure according to the number of attacks according to an exemplary embodiment.

Referring to FIG. 10 , first, in step S1001 , the device 200 may receive monitoring information on network traffic of the first server from the first server. Here, the monitoring information on the network traffic of the first server includes monitoring information on which port was connected to and generated traffic from the first server, and how much traffic was generated per hour for each IP address connected to the first server. It may include monitoring information and the like.

In step S1002 , the device 200 may apply the monitoring information on the network traffic of the first server to the second artificial neural network previously learned in the device 200 .

According to an embodiment, the second artificial neural network may be an algorithm that receives monitoring information on network traffic of a server and outputs a detection result of whether an approach estimated as an attack is detected to the server. Here, the attack is an attack on the server, and may include ransomware, hacking, DDOS, and the like.

In step S1003 , the device 200 may detect whether an approach estimated as an attack to the first server is detected based on the output of the second artificial neural network.

For example, the device 200 applies the monitoring information for the network traffic of the first server to the second artificial neural network, and as a result of checking the output of the second artificial neural network, when the output value is “”, it is transmitted to the first server. When it is detected that the approach presumed to be an attack is not detected and the output value is "1", it may be detected that the approach presumed to be an attack is detected by the first server.

The second artificial neural network may be trained to analyze whether an approach estimated as an attack is detected to the server through monitoring information on network traffic of the server. Through this, the second artificial neural network may analyze and output whether an approach estimated as an attack is detected to the server in consideration of the change state of the server's network traffic.

In step S1004, the device 200 checks how many times an attack presumed to be an attack on the first server is detected during the second reference period, and calculates the number of first attacks, which is the number of times the first server has been attacked during the second reference period. can do. Here, the second reference period may be set differently according to embodiments, and the processes from steps S1001 to S1003 may be repeatedly performed during the second reference period. Through this, the device 200 may calculate the first number of attacks by checking how many times an approach estimated as an attack is detected by the first server during the second reference period.

In step S1005 , the device 200 may determine whether the first number of attacks is less than the first reference number. Here, the first reference number may be set differently in proportion to the length of the second reference period.

If it is determined in step S1005 that the number of first attacks is less than the first reference number, in step S1007 , the device 200 may determine the state of the first server as a normal state.

After a certain period of time after step S1007, the process returns to step S1001, and the device 200 may again receive monitoring information for network traffic of the first server from the first server, and recalculate the first number of attacks.

If it is determined in step S1005 that the first number of attacks is greater than the first reference number, in step S1006 , the device 200 may determine whether the first number of attacks is less than the second reference number. Here, the second reference number may be set to a value greater than the first reference number.

If it is determined in step S1006 that the number of first attacks is less than the second reference number, in step S1008 , the device 200 may determine the state of the first server as a warning state.

If it is determined in step S1006 that the number of first attacks is greater than the second reference number, in step S1009, the device 200 may determine the state of the first server as a dangerous state.

In step S1010 , when it is determined that the state of the first server is a warning state, the device 200 may transmit a notification message warning of an attack of the first server to the first manager terminal. Here, the first manager terminal means a terminal used by the first manager registered as a manager of the first server, and contact information of the manager terminal is stored in the database of the device 200, and through this, the device 200 ) may transmit a notification message to the manager terminal.

In step S1011, if the device 200 determines that the state of the first server is in a critical state, it transmits a connection blocking command of the first port to which the connection is allowed through the first policy to the first server, and in the first server Connection through the first port may be controlled to be blocked.

That is, in the first server, the first policy is set as a firewall policy, and the first policy includes a setting to allow a connection through the first port, so that the network connection state of the first server is connected through the first port. In a state in which traffic is being generated through the first port, when the number of attacks through the first port is too large, the device 200 transmits a connection blocking command of the first port to the first server. , it is possible to control the first server to block the connection through the first port. In this case, the first server may block the connection of the first port through the connection blocking command of the first port, so that traffic does not occur through the first port.

11 is an exemplary diagram of a configuration of an apparatus according to an embodiment.

The device 200 according to an embodiment includes a processor 210 and a memory 220 . The processor 210 may include at least one of the devices described above with reference to FIGS. 1 to 10 , or perform at least one method described above with reference to FIGS. 1 to 10 . A person or organization using the apparatus 200 may provide a service related to some or all of the methods described above with reference to FIGS. 1 to 10 .

The memory 220 may store information related to the above-described methods or a program in which methods to be described below are implemented. The memory 220 may be a volatile memory or a non-volatile memory.

The processor 210 may execute a program and control the device 200 . The code of the program executed by the processor 210 may be stored in the memory 220 . The device 200 may be connected to an external device (eg, a personal computer or a network) through an input/output device (not shown), and may exchange data through wired/wireless communication.

The embodiments described above may be implemented by a hardware component, a software component, and/or a combination of a hardware component and a software component. For example, the apparatus, methods and components described in the embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate (FPGA). array), a programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions, may be implemented using one or more general purpose or special purpose computers. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For convenience of understanding, although one processing device is sometimes described as being used, one of ordinary skill in the art will recognize that the processing device includes a plurality of processing elements and/or a plurality of types of processing elements. It can be seen that may include For example, the processing device may include a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as parallel processors.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the embodiment, or may be known and available to those skilled in the art of computer software. Examples of the computer-readable recording medium include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic such as floppy disks. - includes magneto-optical media, and hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

The software may comprise a computer program, code, instructions, or a combination of one or more thereof, which configures a processing device to operate as desired or is independently or collectively processed You can command the device. The software and/or data may be any kind of machine, component, physical device, virtual equipment, computer storage medium or device, to be interpreted by or to provide instructions or data to the processing device. , or may be permanently or temporarily embody in a transmitted signal wave. The software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored in one or more computer-readable recording media.

As described above, although the embodiments have been described with reference to the limited drawings, those skilled in the art may apply various technical modifications and variations based on the above. For example, the described techniques are performed in a different order than the described method, and/or the described components of the system, structure, apparatus, circuit, etc. are combined or combined in a different form than the described method, or other components Or substituted or substituted by equivalents may achieve an appropriate result.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

Claims (3)

A method for providing a metaverse environment-based exhibition platform service performed by a device, the method comprising:
obtaining information on exhibitors and products on display from the terminal of the exhibitors;
generating a virtual booth based on the exhibition product information;
arranging the created virtual booth in a virtual space based on the exhibition participant information;
outputting the virtual space in which the virtual booth is arranged so that the user is located at the entrance of the virtual space through a virtual environment providing device;
when the user selects an exhibition product in the virtual booth through the virtual environment providing device, outputting at least one of a promotional image, a demonstration image, a utilization image, and specification information of the exhibition product near the exhibition product;
transmitting information on the selected exhibition product to a user terminal connected to the virtual environment providing device; and
Comprising the step of collecting data according to the user's activity and providing it to the terminal of the exhibitor,
Based on the exhibition product information, the step of creating a virtual booth is
acquiring the size and number of exhibited products to be displayed in the virtual booth based on the exhibited product information;
Setting the size of the virtual booth by using the size and number of the exhibited products,
Placing the created virtual booth in a virtual space based on the exhibition participant information
collecting posted materials related to the exhibition participating companies, where the posted materials include materials posted on SNS including articles, blogs, Instagram, and the like;
generating a recognition map corresponding to the exhibition participating company based on the number of the posted materials;
determining whether the recognition level is greater than a preset first reference value;
arranging the virtual booth of the exhibitor in a first area, the first area being the farthest from the door, if it is determined that the recognition is greater than the first reference value;
determining whether the recognition level is greater than a preset second reference value when it is determined that the level of recognition is smaller than the first reference value;
When it is determined that the recognition is greater than the second reference value, the virtual booth of the exhibitor is placed in a second zone - the zone where the second zone is closer to the door than the first zone and further away from the door than the third zone. placing;
arranging the virtual booth of the exhibitor in a third zone, wherein the third zone is the zone closest to the door, if it is determined that the recognition is smaller than the second reference value;
updating the arrangement of the virtual booth based on the number of selections of the exhibited products;
The step of updating the arrangement of the virtual booth is
Checking the number of selections of exhibition products for each virtual booth, and arranging a virtual booth displaying exhibition products with a large number of selections adjacent to the door;
The step of collecting data according to the user's activity and providing it to the terminal of the exhibition participating company
checking the number of visitors to the virtual booth;
checking the number of times exhibited products in the virtual booth are selected;
selecting an exhibition product having the highest number of times selected as a core product, and extracting the number of times the core product is selected;
generating a degree of interest in the core product by calculating the number of times the core product is selected relative to the number of visitors to the virtual booth;
generating, as a group, exhibition products in which the selected number of times is greater than a preset target value;
generating a marketing strategy by analyzing common characteristics of exhibited products included in the group;
generating a report including the core product, the degree of interest of the core product, and the marketing strategy;
Including the step of transmitting the generated report to the exhibition participant terminal,
Method of providing exhibition platform service based on metaverse environment. delete delete

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