KR102434056B1 - Method for establishing adaptive policy to instance exposure time of device, and apparatus for implementing the same - Google Patents

Abstract

According to an exemplary embodiment of the present invention, a policy establishment method using a device and a server comprises the following steps of: allowing the device to receive a scroll action; allowing the device to call a plurality of instances according to the scroll action; allowing the server to detect an instance exposure change according to a frequency of a call; allowing the server to calculate actual exposure time that is cumulative exposure time per unit time of each of the plurality of instances; and allowing the server to determine an instance exposure policy based on the actual exposure time.

Description

A method for establishing a policy adaptive to the device instance exposure time and an apparatus for implementing the same

The present disclosure relates to a method for establishing a policy adaptive to an instance exposure time using a device and a server, and an apparatus for implementing the same.

The non-face-to-face situation caused by the pandemic has induced people to recharge, rest, and personal reorganization time, and explosively increased interest in beauty and skin treatments.

As factors for consumers to decide on skin treatment for skin beauty, treatment costs, equipment, and medical staff are considered, and dermatology clinics create banner instances to appeal to consumers and expose them online to recruit them. Recently, so-called 'beauty platform' companies that expose dermatology clinics and connect dermatology clinics and consumers have appeared, and consumers can acquire information through banner instances exposed by dermatology clinics on the beauty platform.

As for the cost policy for instance impressions, it is common to charge the impression cost according to the number of impressions and clicks by setting the price per impression and per click. In this case, fraudulent exposure and fraudulent clicks may occur, resulting in unfair spending.

As a new policy on instance exposure, a new methodology is required that considers the actual exposure time during which an instance is actually exposed to consumers. In addition, there is a need for an appropriate cost calculation metric that can pay costs corresponding to the actual exposure time for dermatology clinics and an instance exposure policy reflecting the same.

Laid-Open Patent Publication 10-2015-0132752 (2015.11.26)

An object of the present disclosure is to provide a method for establishing a policy adaptive to an instance exposure time using a device and a server, and an apparatus for implementing the same.

The problems to be solved by the present disclosure are not limited to the problems mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the following description.

A method of establishing a policy using a device and a server for solving the above-described problems includes: a device receiving a scroll action input; a device, calling a plurality of instances according to the scroll action; a server, an instance according to the frequency of the call detecting a change in exposure, calculating, by the server, an actual exposure time that is an accumulated exposure time per unit time of each of the plurality of instances, and determining, by the server, an instance exposure policy based on the actual exposure time can

According to an exemplary embodiment of the present disclosure, detecting an instance exposure change includes receiving a first instance exposure time estimated based on a scroll speed of a scroll action from a device, and a time interval between instance calls from the device. It may be characterized in that it comprises the step of estimating the second instance exposure time based on the.

According to an exemplary embodiment of the present disclosure, the scroll action is an instance for a time within a threshold time after stopping a scrolling action and performing a reverse scrolling from bottom to top during forward scrolling for navigating the screen of the device from top to bottom It may be characterized by including a posing action to maintain exposure.

According to an exemplary embodiment of the present disclosure, calculating the effective exposure time comprises determining the occurrence of a rollback action, and for instances commonly exposed by forward scrolling and reverse scrolling, further exposure by reverse scrolling It may be characterized in that it comprises the step of adding a third instance exposure time that is time.

According to an exemplary embodiment of the present disclosure, calculating the actual exposure time includes determining the occurrence of a posing action, and a fourth instance exposure time, which is an additional exposure time by the posing action, for an instance in which the exposure is maintained. It may be characterized in that it comprises the step of adding

According to an exemplary embodiment of the present disclosure, the detecting of the instance exposure change may include determining that there is no movement based on the sensor of the device, confirming that the device is entering a sleep mode, or indicating that the screen of the device is switched to another application. if ascertained, generating a turnover determination that there is no change in instance exposure, and wherein calculating the effective exposure time comprises ceasing exposure time accumulation for the instance determined to be overturned. can

According to an exemplary embodiment of the present disclosure, the determining of the instance exposure policy includes calculating a cost corresponding to the actual exposure time based on the exposure time-cost calculation expression, and the exposure time-cost calculation formula It may be characterized by following the trend of the exponential function.

According to an exemplary embodiment of the present disclosure, the exponential function may be characterized in that a base is a natural constant e, and has a coefficient of -5 as an exponent.

According to an exemplary embodiment of the present disclosure, a computer-readable recording medium may be combined with a computer, which is hardware, to store a program for executing the above-described method.

According to an exemplary embodiment of the present disclosure, the device for implementing the policy establishment method stops scrolling and a rollback action of performing reverse scrolling from bottom to top during forward scrolling for navigating the screen from top to bottom and scrolling from the user A device configured to receive a scroll action including a posing action that maintains instance exposure for a period of time within a threshold time, and a device configured to expose a plurality of instances through an application screen, and a device configured to expose a plurality of instances per unit time based on an instance call of the device and a server configured to calculate an actual exposure time, which is an exposure time, and determine an instance exposure policy according to an exposure time-cost formula based on the actual exposure time.

Other specific details of the present disclosure are included in the detailed description and drawings.

A method for establishing a policy adaptive to an instance exposure time according to an exemplary embodiment of the present disclosure and an apparatus implementing the same can request a reasonable cost from the instance exposure requester by establishing a cost policy in consideration of the actual exposure time of the banner instance, The instance exposure requester can expect the actual exposure effect compared to the cost of the instance.

In addition, the method for establishing a policy adaptive to the instance exposure time according to an exemplary embodiment of the present disclosure and the apparatus implementing the same vary the cost metric versus the exposure time according to the degree to which the consumer returns the instance or views the instance significantly to establish a reasonable exposure policy.

In addition, the method for establishing a policy adaptive to the instance exposure time and the apparatus for implementing the same according to an exemplary embodiment of the present disclosure reduce the amount of computation by referring to a pre-stored lookup table without directly performing a cost calculation versus the exposure time for faster processing speed can be achieved.

Effects of the present disclosure are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the following description.

1 is a block diagram illustrating a policy establishment system using a device and a server according to an exemplary embodiment of the present disclosure.
2 is a block diagram illustrating a device according to an exemplary embodiment of the present disclosure.
3 is a block diagram illustrating a server according to an exemplary embodiment of the present disclosure.
4A is a graph showing a trend according to an exposure time-cost calculation formula according to an exemplary embodiment of the present disclosure, and FIG. 4B is an exposure time-cost matching table according to an exemplary embodiment of the present disclosure.
5 is a flowchart illustrating a policy decision method according to an exemplary embodiment of the present disclosure.
6 is a flowchart illustrating a policy decision method according to an exemplary embodiment of the present disclosure.
7 is a flowchart illustrating a policy decision method according to an exemplary embodiment of the present disclosure.
8 is a flowchart illustrating a policy decision method according to an exemplary embodiment of the present disclosure.

Advantages and features of the present disclosure and methods of achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present disclosure is not limited to the embodiments disclosed below, but may be implemented in various different forms, and only the present embodiments allow the disclosure of the present disclosure to be complete, and those of ordinary skill in the art to which the present disclosure pertains. It is provided to fully understand the scope of the present disclosure to those skilled in the art, and the present disclosure is only defined by the scope of the claims.

The terminology used in the present disclosure is for the purpose of describing the embodiments and is not intended to limit the present disclosure. In this disclosure, the singular may also include the plural unless specifically stated otherwise in the phrase. As used in the disclosure, “comprises” and/or “comprising” does not exclude the presence or addition of one or more other components in addition to the stated components. Like reference numerals refer to like elements throughout the disclosure, and "and/or" may include each and every combination of one or more of the recited elements. Although "first", "second", etc. are used to describe various elements, these elements are not limited by these terms, of course. These terms are only used to distinguish one component from another. Accordingly, it goes without saying that the first component mentioned below may be the second component within the spirit of the present disclosure.

The word "exemplary" is used in this disclosure in the sense of "used as an illustration or illustration." Any embodiment described as “exemplary” in this disclosure should not necessarily be construed as preferred or advantageous over other embodiments.

Embodiments of the present disclosure may be described in terms of a function or a block performing a function. Blocks, which may be referred to as 'parts' or 'modules' of the present disclosure, etc., include logic gates, integrated circuits, microprocessors, microcontrollers, memories, passive electronic components, active electronic components, optical components, hardwired circuits, and the like. It may be physically implemented by analog or digital circuitry, such as, and optionally driven by firmware and software. Also, the term “unit” as used in the disclosure refers to a hardware element such as software, Field Programmable Gate Array (FPGA), or Application Specific Integrated Circuits (ASIC), and “unit” may perform certain roles. However, "part" is not meant to be limited to software or hardware. A “unit” may be configured to reside on an addressable storage medium and may be configured to refresh one or more processors. Thus, by way of example, “part” refers to elements such as software elements, object-oriented software elements, class elements, and task elements, and processes, functions, properties, procedures, subroutines, and programs. It may include segments of code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables. The functionality provided within elements and “parts” may be combined into a smaller number of elements and “parts” or further separated into additional elements and “parts”.

Embodiments of the present disclosure may be implemented using at least one software program running on at least one hardware device and may perform a network management function to control an element.

Spatially relative terms "below", "beneath", "lower", "above", "upper", etc. It can be used to easily describe the correlation between a component and other components. A spatially relative term may be understood as a term that includes different directions of components during use or operation in addition to the directions shown in the drawings. For example, when a component shown in the drawing is turned over, a component described as "beneath" or "beneath" of another component is placed "above" of the other component. can get Accordingly, the exemplary term “below” may include both directions below and above. Components may also be oriented in other orientations, and thus spatially relative terms may be interpreted according to orientation.

In each step, the identification code is used for convenience of description, and the identification code does not describe the order of each step, and each step may be performed differently from the specified order unless the specific order is clearly stated in the context. have.

Unless otherwise defined, all terms (including technical and scientific terms) used in this disclosure may be used with the meanings commonly understood by those of ordinary skill in the art to which this disclosure belongs. In addition, terms defined in a commonly used dictionary are not to be interpreted ideally or excessively unless clearly specifically defined.

Hereinafter, embodiments of the present disclosure will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a policy establishment system 10 in which a device 100 and a server 200 are used according to an exemplary embodiment of the present disclosure.

The policy establishment system 10 may provide a platform function that connects a consumer and a supplier. According to an exemplary embodiment, the policy establishment system 10 collects, classifies, provides information, member management, etc. of dermatology hospital information providing services such as procedure information and price policy of the dermatology hospital and integrates management, so that the potential customers of the dermatology hospital use base It may be an intangible virtual space that becomes

In addition, the dermatology hospital may recruit consumers through the policy establishment system 10 . For example, a dermatology hospital may induce customers by displaying a banner instance including various information on a dermatological procedure through the policy establishment system 10 . A consumer (or a recipient, or a customer), a potential customer of a dermatology hospital, can check the procedure information and price policy of the dermatology hospital through the policy establishment system 10, and the dermatology hospital, which is the subject of the skin treatment, is a policy establishment system (10) You can post information on dermatology procedures and pricing policies in the form of banner instances, etc. That is, the dermatology clinic is an instance exposure requester who requests to expose the instance to the platform.

In the present disclosure, an instance is an individual object belonging to the same class. Specifically, an instance is an object created from one class, which means that the class is materialized and expressed as an actual object with properties and properties defined in the class. If the instance is hosted through the web server (FIG. 3, 230) of the server 200, and is displayed by the web client (FIG. 2, 120), or the program client (FIG. 2, 140) of the device 100, unit information It may be a concrete object displayed on the application, containing For example, the instance may be in the form of a banner on the web or application. In an exemplary embodiment, the instance occupies a portion of the physical memory allocated for access to a wide range of computer system resources, such as databases, SGAs, and background processes, and is exposed to the user through the client.

The policy establishment system 10 may include the device 100 and the server 200 . A plurality of devices 100 may exist in the policy establishment system 10 , and the server 200 may control access requests (inbound traffic and outbound traffic) of each of the plurality of devices 100 . According to an exemplary embodiment, the device 100 may be a user terminal of a consumer and a sales management apparatus of a dermatology hospital, and the server 200 may be an integrated server providing a function of a platform.

According to an exemplary embodiment of the present disclosure, the device 100 may receive a scroll action input from the user, and may call a plurality of instances to the server 200 according to the scroll action.

According to an exemplary embodiment of the present disclosure, the server 200 detects an instance exposure change according to the frequency of calls of the device 100 and calculates an actual exposure time that is an accumulated exposure time per unit time of each of a plurality of instances. can The server 200 may determine an instance exposure policy based on the calculated actual exposure time.

The device 100 and the server 200 may communicate with each other through the network 300 . Here, communication through the network 300 , ie, data transmission and reception, may be performed by wire or wirelessly. To this end, the server 200 and the communication unit (not shown) of each of the plurality of devices 100 connect to a mobile communication network through a wired communication module that accesses the Internet through a local area network (LAN), and a mobile communication base station to access the data A mobile communication module that transmits and receives a mobile communication module, a WLAN (Wireless Local Area Network) communication method such as Wi-Fi, or a WPAN (Wireless Personal Area Network) communication method such as Bluetooth or Zigbee is used. It may be composed of a short-range communication module, a satellite communication module using a global navigation satellite system (GNSS) such as a global positioning system (GPS), or a combination thereof.

At least one device 100 and the server 200 through the network 300 technical standards or communication methods (eg, GSM (Global System for Mobile communication), CDMA (Code Division Multi Access), CDMA2000 (Code) Division Multi Access 2000), Enhanced Voice-Data Optimized or Enhanced Voice-Data Only (EV-DO), Wideband CDMA (WCDMA), High Speed Downlink Packet Access (HSDPA), High Speed Uplink Packet Access (HSUPA), Long Term Evolution), LTE-A (Long Term Evolution-Advanced), etc.) can transmit and receive a radio signal with at least one of a base station, an external terminal, and an external server on a mobile communication network.

As the wireless technology of the present disclosure, for example, WLAN (Wireless LAN), Wi-Fi (Wireless-Fidelity), Wi-Fi (Wireless Fidelity) Direct, DLNA (Digital Living Network Alliance), WiBro (Wireless Broadband), WiMAX (World Interoperability for Microwave Access), HSDPA (High Speed Downlink Packet Access), HSUPA (High Speed Uplink Packet Access), LTE (Long Term Evolution), LTE-A (Long Term Evolution-Advanced), and the like.

In addition, the communication technology of the present disclosure is Bluetooth (Bluetooth??), RFID (Radio Frequency Identification), infrared communication (Infrared Data Association; IrDA), UWB (Ultra Wideband), ZigBee, NFC (Near Field Communication), Wi- Fi (Wireless-Fidelity), Wi-Fi Direct, Wireless USB (Wireless Universal Serial Bus), TTL (Transistor-Transistor Logic), USB, IEEE1394, Ethernet, MIDI (Musical Instrument Digital Interface), RS232, RS422, RS485, optical communication (Optical Communication), using at least one of a coaxial cable communication (Coaxial Cable Communication) technology, may include a technology for supporting communication.

The policy establishment system 10 for establishing a policy adaptive to the instance exposure time according to an exemplary embodiment of the present disclosure may request a reasonable cost from the instance exposure requester by establishing a cost policy in consideration of the actual exposure time of the banner instance, The instance exposure requester can expect the actual exposure effect compared to the cost of the instance.

In addition, the policy establishment system 10 for establishing a policy adaptive to the instance exposure time according to an exemplary embodiment of the present disclosure is a cost versus exposure time according to the degree to which the consumer returns the instance or views the instance significantly. By adaptively changing the metric, a reasonable exposure policy can be established.

In addition, the policy establishment system 10 for establishing a policy adaptive to the instance exposure time according to an exemplary embodiment of the present disclosure reduces the amount of computation by referring to a pre-stored lookup table without directly performing cost calculation versus exposure time, thereby speeding processing speed can be achieved. Specific operations and methods for achieving the above-described effects will be described in more detail below with reference to the drawings.

2 is a block diagram illustrating a device 100 according to an exemplary embodiment of the present disclosure.

The device 100 includes a mobile phone, a smart phone, a laptop computer, a digital broadcasting terminal, personal digital assistants (PDA), a portable multimedia player (PMP), a navigation system, a slate PC, and a tablet PC. (tablet PC), ultrabook (ultrabook), wearable device (wearable device, for example, smart watch (smartwatch), glass-type terminal (smart glass), HMD (head mounted display), etc.).

The device 100 may include a communication interface 110 , a web client 120 , a client application 130 , and a program client 140 . Although not described by the present disclosure, the device may further include an input/output interface such as a display, a processor, a memory, and the like.

The communication interface (I/F) 110 may communicate with an external device. Accordingly, the device 100 may transmit/receive information to and from an external device such as the server 200 through the communication interface 110 . The communication interface 110 may include at least one of a WiFi (Wireless-Fidelity) chip, a Bluetooth® chip, a wireless communication chip, a Near Field Communication (NFC) chip, and a Radio Frequency Identification (RFID) chip. . A description overlapping with FIG. 1 will be omitted.

The web client 120 is also referred to as a web browser, moves in the web server 230, communicates in two directions, and outputs documents or files in a format such as Hyper Text Markup Language (HTML). It is a graphical user interface (GUI) based application software.

The web client 120 may access the template generating system or the artificial neural network processing system through a web interface supported by the web server 230 . For example, the web client 120 may include a browser such as Internet Explorer® developed by Microsoft®, Chrome® developed by Google®, and Safari® developed by Apple Inc.®.

The client application 130 is an application program or service that can access a remote service on another computer system such as a server through the network 300 . In an exemplary embodiment, the client application 130 requests a service provided by the server 200 (request), and provides necessary factors for the request in a manner desired by the server 200 , and from the server 200 . A program or system that has the ability to present the returned response (response) in a way appropriate to the user.

The program client 140 enables, for example, a policy establishment system 10 building entity to create and manage a dermatology hospital listing on the network 300 in an online manner, and between the program client 140 and the network 300 . It may be a platform-implemented application that performs data communication (eg, a credit ticket® application developed by Fasttrain®). Program client 140 may access policy establishment system 10 through a program interface provided by API server 220 .

The device 100 according to an exemplary embodiment of the present disclosure may receive a scroll action input from a user, and may call a plurality of instances from the server 200 according to the scroll action. According to an exemplary embodiment, the device 100 may drive a web or an application, and receives a scroll action of browsing the screen up and down or left and right from the user using an input/output interface (not shown) such as a display (not shown). can do.

The scroll action may include forward scrolling to navigate the screen from top to bottom, reverse scrolling to navigate the screen from bottom to top, right scrolling to navigate the screen from left to right, and left scrolling to navigate the screen from right to left. have. In addition, according to an exemplary embodiment of the present disclosure, the scroll action includes a rollback action for switching to reverse scrolling during forward scrolling, or switching to forward scrolling during reverse scrolling, stopping scrolling and exposing an instance for a time within a threshold time It may further include a pausing action that maintains the .

According to an exemplary embodiment of the present disclosure, the device 100 is an API server 220 of the server 22 , or a web server 230 to expose an instance through the web client 20 or the program client 140 . ) to request an instance call. The instance call request calls a function that provides a connection to a specific subroutine for execution in the program, such as a function, method, loop, etc. processed in advance to implement an instance in the AP I server 220 or the web server 230. implemented as Since the device 100 calls a function for every instance, the server 200 may roughly estimate the exposure time of each instance according to a call frequency, an interval between calls, the number of calls, a call type, and the like.

According to an exemplary embodiment of the present disclosure, the device 100 may receive a scroll action that means a screen scroll gesture from the user. For example, the device 100 may receive a scroll action input through a mouse or a touch screen as an input interface. The device 100 may call a function related to instance creation to the server 200 to display an instance according to scrolling. The device 100 may receive an instance function from the server 200 and display a plurality of instances on a display or the like as an output interface to correspond to a scroll action. The scroll action may include forward scrolling, reverse scrolling, lookback, posing, etc., and may further include turnover, which is a determination that the user does not substantially view the instance when the cumulative exposure time within a unit time exceeds a threshold. have.

The device 100 may include a GPS sensor, an Inertial Measurement Unit (IMU) sensor, and the like. The device 100 may sense that there is no movement of the user, such as it is determined that there is no movement based on the GPS sensing or that there is no change of inertia based on the IMU sensing, and the sensing information is a turnover determination that there is no change in instance exposure may be transmitted to the server 200 for

The device 100 may sense that the device 100 is switched to the sleep mode or that the application screen is switched to another application, and the sensing information may be transmitted to the server 200 to determine a turnover that there is no change in instance exposure.

The device 100 may estimate the instance exposure time based on the scroll speed of the scroll action, and transmit the estimated instance exposure time to the server 200 .

3 is a block diagram illustrating a server 200 according to an exemplary embodiment of the present disclosure.

The server 200 is a workstation, a server, a cloud server, a mobile phone, a smart phone, a laptop computer, a digital broadcasting terminal, a personal digital assistant (PDA), a portable multimedia player (PMP), a navigation system, a slate. PC (slate PC), tablet PC (tablet PC), ultrabook (ultrabook), wearable device (e.g., smartwatch, glass-type terminal (smart glass), HMD (head mounted display)) It may be an electronic device such as , , etc., but is not limited thereto, and collectively refers to an electronic processing device that provides a computing function for processing data, or a combination of electronic processing devices.

The communication interface 210 may be configured to receive a request from the sales management device. The communication interface 210 may communicate with an external device. Accordingly, the server 200 may transmit/receive information to and from an external device through the communication interface 210 . The communication interface 210 may include at least one of a WiFi (Wireless-Fidelity) chip, a Bluetooth® chip, a wireless communication chip, a Near Field Communication (NFC) chip, and a Radio Frequency Identification (RFID) chip. . A description overlapping with FIG. 1 will be omitted.

The API (Application Programming Interface) server 220 may provide a programming interface. Through the API server 220, the web client in the policy establishment system 10, and the mobile client can be driven as an application. API refers to a language format used for communication between an operating system and an application program. An API is implemented by having a program module or routine and calling a function that provides a connection to a specific subroutine for execution within the program.

The web server 230 provides a web interface. Using the web server 230, the web crawling module 143 can access the World Wide Web.

The API server 220 and the web server 230 are connected to one or more application servers, and in an exemplary embodiment, the processor 250 may function as an application server.

The memory 240 may be a local storage medium supporting various functions of the processor 250 . The memory 240 may store an application program that can be driven by the processor 250 , data for the operation of the processor 250 , and instructions. At least some of these applications may be downloaded from the outside through wireless communication. The application program may be stored and installed in the memory 240 and driven to perform an operation (or function) by the processor 250 .

Memory 240 is DDR SDRAM (Double Data Rate Synchronous Dynamic Random Access Memory), LPDDR (Low Power Double Data Rate) SDRAM, GDDR (Graphics Double Data Rate) SDRAM, RDRAM (Rambus Dynamic Random Access Memory), DDR2 SDRAM, DDR3 It may be a volatile memory including a dynamic random access memory (DRAM) such as SDRAM or DDR4 SDRAM.

However, embodiments of the present disclosure need not be limited thereto. In an exemplary embodiment, the memory 240 should retain data even when power supplied to the processor 250 is cut off, and may be provided as a writable non-volatile memory to reflect the change. have. However, the memory 240 is not limited thereto, and the memory 240 includes a flash memory or resistive memory cells such as EPROM or EEPROM, resistive RAM (ReRAM), phase change RAM (PRAM), magnetic RAM (MRAM), and MRAM (MRAM). Spin-Transfer Torgue MRAM), Conductive bridging RAM (CBRAM), Ferroelectric RAM (FeRAM), and various other types of memory may be applied. Alternatively, the memory 240 is an embedded multimedia card (eMMC), a universal flash storage (UFS), or a Compact Flash (CF), Secure Digital (SD), Micro-SD (Micro Secure Digital). , Mini-SD (Mini Secure Digital), xD (extreme digital), or memory stick (Memory Stick) can be implemented in various types of devices. In the present disclosure, it is described that all instruction information is stored in one memory 240 for convenience of description, but the present disclosure is not limited thereto, and the memory 240 may include a plurality of memories.

According to an exemplary embodiment of the present disclosure, the memory 240 may store the exposure time-cost mapping table 241 and the exposure time-cost formula 243 .

The exposure time-cost mapping table 241 may function as a look-up table (LUT), and in the present disclosure, the exposure time-cost matching table is mixed with the look-up table (LUT).

The exposure time-cost mapping table 241 according to an exemplary embodiment of the present disclosure is used as a lookup table by the policy establishment system 10, so that the exposure time versus cost calculation can be skipped, thereby reducing the amount of calculation and processing the calculation quickly. enable speed

The exposure time-cost equation 243 may be used to calculate a cost corresponding to the actual exposure time. In an exemplary embodiment, exposure time-cost equation 243 may follow a trend of an exponential function. In an exemplary embodiment, the exposure time-cost formula 243 may be an exponential function having a base of a natural constant e and a coefficient of -5 as an exponent.

The exposure time-cost mapping table 241 and the exposure time-cost formula 243 will be described in more detail with reference to FIGS. 4A and 4B .

The processor 250 processes one or more commands required for control of the server 200, operates according to the commands, and performs organic operations of various functional units of the policy establishment system 10, such as performing a determination according to program logic. is configured to control. The processor 250 processes signals, data, information, etc. input or output through the communication interface 210 or by driving an application program stored in the memory 240 to provide or process appropriate information or functions to the user. . The processed data may be stored in the memory 240 , used to build the database server 260 , or transmitted to the outside through the communication interface 210 . Such a processor 250 may be implemented as a general-purpose processor, a dedicated processor, or an application processor. In an exemplary embodiment, the processor 250 includes a computational processor (eg, a central processing unit (CPU)) including dedicated logic circuits (eg, field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), etc.) , GPU (Graphic Processing Unit), AP (Application Processor), etc.), but is not limited thereto. In an exemplary embodiment, the processor 250 is a digital signal processor (DSP) capable of converting an analog signal to digital and high-speed processing, a micro controller unit (MCU), or a neural processing unit (NPU) specialized for processing an artificial neural network. It is not excluded that it is implemented as such.

The processor 250 may include an action change detection unit 251 and a cost determination unit 253 .

The action change detection unit 251 may detect a change in the scroll action. According to an exemplary embodiment, the scroll action includes forward scrolling to navigate the screen from top to bottom, reverse scrolling to navigate the screen from bottom to top, right scrolling to navigate the screen from left to right, and left to navigate the screen from right to left. directional scrolling and the like. In addition, according to an exemplary embodiment of the present disclosure, the scroll action includes a rollback action that switches to reverse scrolling during forward scrolling or forward scrolling during reverse scrolling, and a pose that stops scrolling and maintains instance exposure for a period of time within a threshold time It may further include an action, and may further include turnover, which is a determination that the user does not substantially view the instance when the cumulative exposure time within the unit time exceeds the threshold.

The action change detection unit 251 may detect that the action of each instance changes according to the instance call frequency, the interval between calls, the number of calls, the call type, and the like, and roughly estimate the exposure time. In an exemplary embodiment, the action change detection unit 251 may determine a rollback action, a posing action, and a turnover.

According to an exemplary embodiment of the present disclosure, the action change detecting unit 251 may calculate the actual exposure time of the instance. The actual exposure time may mean an accumulated exposure time per unit time of each of the plurality of instances. Specifically, the action change detection unit 251 may determine a rollback action or a posing action in order to calculate an actual exposure time. The action change detection unit 251 performs forward scrolling to navigate the screen from top to bottom, reverse scrolling to navigate the screen from bottom to top, right scrolling to navigate the screen from left to right, and screen to right based on sequential exposure of instances. Leftward scrolling may be determined to navigate to the left. Similarly, in the scroll action, the action change detecting unit 251 may detect that switching to reverse scrolling during forward scrolling or forward scrolling during reverse scrolling, and determine the corresponding operation as a rollback action. Similarly, the action change detecting unit 251 may detect that scrolling is stopped and the instance exposure is maintained the same for a time within a threshold time, and determine the corresponding action as a pausing action.

The cost determiner 253 calculates an actual exposure time that is an accumulated exposure time per unit time of each of the plurality of instances based on the instance call, and based on the actual exposure time, the exposure time-instance exposure policy according to the cost equation can be configured to determine.

According to an exemplary embodiment, when the scroll action is determined as a rollback action, the cost determiner 253) may extract instances commonly exposed by forward scrolling and reverse scrolling, and for the commonly exposed instances, the reverse direction A third instance exposure time, which is an additional exposure time by scrolling, may be added. Accordingly, the cost determining unit 253 accumulates exposure times of instances repeatedly exposed to consumers by forward scrolling and reverse scrolling, or instances that are estimated to have been viewed with interest by the user, and charges a cost according to the actual instance exposure effect. can

According to an exemplary embodiment, when the scroll action is determined to be a posing action, the cost determination unit 253 determines the exposure time of the fourth instance, which is the additional exposure time by the posing action, for the instance in which the exposure is maintained within the threshold time. can be counted Accordingly, the cost determiner 253 may accumulate the exposure time of the instance that the user would have viewed significantly, and charge a cost according to the actual instance exposure effect.

According to an exemplary embodiment, the cost determiner 253 may stop accumulating exposure time for an instance exposed over a threshold time. For example, it is determined that there is no movement based on the sensor (GPS, IMU, etc.) of the device 100, it is confirmed that the device 100 is switched to a sleep mode, or the screen of the device 100 is switched to another application. If confirmed, a turnover determination that there is no change in instance exposure may be made, and exposure time accumulation may be stopped.

The operation of determining the cost versus the actual exposure time of the cost determiner 253 will be described in more detail with reference to FIGS. 4A and 4B .

The database server 260 refers to a set of data that is integrated and managed for the purpose of being shared and used by storing various types of information. The database server 260 may store data temporarily or semi-permanently. For example, the database server 260 includes an operating program (OS) for driving at least one device, data for hosting a website, or data related to an application (eg, a web application). can be saved. In addition, the database may store the modules in the form of computer code as described above. The database server 260 is managed through middleware separate from the application program.

Examples of the database server 260 include a hard disk (HDD: Hard Disk Drive), SSD (Solid State Drive), flash memory (flash memory), ROM (Read-Only Memory), RAM (RAM: Random Access Memory) etc. may exist. Such a database may be provided in a built-in type or a detachable type.

The database server 260 includes a relational database (RDB), a key-value type database, an object type database, a document type database, a memory database, and the like.

The method of establishing a policy adaptive to the instance exposure time according to an exemplary embodiment of the present disclosure may request a reasonable cost from the instance exposure requester by establishing a cost policy in consideration of the actual exposure time of the banner instance, and the instance exposure requester may request an instance exposure time. The actual exposure effect can be expected compared to the cost of

In addition, the method of establishing a policy adaptive to the instance exposure time according to an exemplary embodiment of the present disclosure is a reasonable exposure policy by changing the cost metric versus the exposure time according to the degree to which the consumer returns the instance or views the instance significantly. can be established

4A is a graph showing a trend according to an exposure time-cost formula according to an exemplary embodiment of the present disclosure, and FIG. 4B is an exposure time-cost matching table according to an exemplary embodiment of the present disclosure.

Referring to FIG. 4A , the exposure time-cost formula may follow the trend of an exponential function having a negative coefficient. The exponential function with a negative coefficient used as the reference trend of the exposure time-cost formula includes natural characteristics that are likely to be applied to the actual exposure time.

An exponential function is a monotonically increasing or monotonically decreasing function. For exponential functions with negative coefficients, in the region where the variable corresponding to the domain is small, the function value corresponding to the range has a rapid increase/decrease trend. has a losing characteristic. The exponential function does not converge to a specific value, but even if the variable increases significantly, the function value has a relatively small increase compared to the change in the variable. Therefore, when the real exposure time is a variable, the cost can increase rapidly in the case of a small real exposure time, but when the real exposure time is greater than a certain value, the cost increase is relatively modest.

For example, the exposure time-cost calculation formula may follow Equation 1 below.

는 코스트이고, 가중치일 수 있으며,

는 실질 노출시간이며, 단위는 초다.From here,

is the cost, can be a weight,

is the actual exposure time, in seconds.

The server 200 establishes a reasonable exposure policy by changing the cost metric (base of the index, or coefficient of the index) versus the exposure time according to the degree to which the consumer looks back (rollback) the instance or views the instance carefully (posing). can

Referring to FIG. 4B , an exposure time-cost matching table is disclosed. The exposure time-cost matching table may function as a look-up table (LUT), and in the present disclosure, the exposure time-cost matching table is mixed with the look-up table (LUT).

The matching table disclosed in FIG. 4B is a lookup table stored by pre-calculating an operation according to Equation (1).

For example, if the actual exposure time is 0.05 seconds, the cost as a cost may be calculated as 0.2212, and the corresponding cost may be multiplied as a weight by the reference rate. For example, when the reference rate is 100 won, when the actual exposure time is 0.05 seconds, the cost may be 22.12 won.

For example, if the actual exposure time is 0.1 seconds, the cost as a cost may be calculated as 0.3935, and the corresponding cost may be multiplied as a weight by the reference rate. For example, if the reference rate is 100 won, the cost may be 39.35 won if the actual exposure time is 0.1 seconds.

For example, if the actual exposure time is 0.5 seconds, the cost as a cost may be calculated as 0.9179, and the corresponding cost may be multiplied as a weight by the standard rate. For example, when the reference rate is 100 won, when the actual exposure time is 0.5 seconds, the cost may be 91.79 won.

The server 200 according to an exemplary embodiment of the present disclosure can achieve a fast processing speed by reducing the amount of calculation by referring to a lookup table stored in advance without directly performing cost calculation versus exposure time.

5 is a flowchart illustrating a policy decision method according to an exemplary embodiment of the present disclosure.

In step S110 , the device 100 may confirm or receive that the scroll action is input by the input interface. The input interface includes a mouse, or a touch screen. The device 100 may call a plurality of instances according to the input of the scroll action.

In step S130 , the server 200 may detect an instance exposure change. According to the exemplary embodiment, the server 200 detects that the action of each instance changes according to the function call frequency, the interval between calls, the number of calls, the call type, etc. from the device 100, and roughly estimates the exposure time. can do.

In step S150, the server 200 may calculate the actual exposure time. According to an exemplary embodiment, the server 200 may calculate an actual exposure time that is an accumulated exposure time per unit time of each of the plurality of instances. The actual exposure time can be calculated through the cumulative calculation of the exposure time.

In step S170, the server 200 may determine the cost by referring to the exposure time-cost mapping table. According to an exemplary embodiment, the server 200 may determine an instance exposure policy based on an actual exposure time.

6 is a flowchart illustrating a policy decision method according to an exemplary embodiment of the present disclosure. 6 illustrates step S130 of FIG. 5 in more detail.

In step S131 after step S110, it may be determined whether a reverse scroll action is detected. In the scroll action, the action change detection unit 251 may detect that switching to reverse scrolling during forward scrolling or switching to forward scrolling during reverse scrolling, and determine the corresponding operation as a rollback action. If the reverse scroll action is detected, step S133 is performed, and if the reverse scroll action is not detected, step S135 is performed.

In step S133, a first weight may be given to the exposure time of the instance commonly exposed by forward and reverse scrolling. According to an exemplary embodiment, when the scroll action is determined as the rollback action, the cost determiner 253 may extract instances commonly exposed by forward scrolling and reverse scrolling, and a first weight for the commonly exposed instance As a result of adding , a third instance exposure time, which is an additional exposure time by reverse scrolling, may be added. Accordingly, the cost determining unit 253 accumulates exposure times of instances repeatedly exposed to consumers by forward scrolling and reverse scrolling, or instances that are estimated to have been viewed with interest by the user, and charges a cost according to the actual instance exposure effect. can

The cost determiner 253 may give a first weight to the base of the exponent or the coefficient of the exponent as the exposure time-cost equation metric.

In step S135, it may be determined whether a scroll action interruption is detected. The action change detecting unit 251 may detect that scrolling is stopped and the instance exposure is maintained the same for a time within a threshold time, and determine the corresponding action as a pausing action. If the posing action is detected, step S137 is performed. If the posing action is not detected, step S150 is performed.

In step S137, a second weight may be assigned to the exposure time of the instance exposed on the current screen. According to an exemplary embodiment, when the scroll action is determined as the posing action, the cost determining unit 253 poses as a result of assigning a second weight to the instance whose exposure is maintained within a threshold time (eg, 60 seconds). A fourth instance exposure time, which is an additional exposure time by the action, may be added. Accordingly, the cost determiner 253 may accumulate the exposure time of the instance that the user would have viewed significantly, and charge a cost according to the actual instance exposure effect.

The cost determiner 253 may give a second weight to the base of the exponent or the coefficient of the exponent as the exposure time-cost equation metric.

After that, step S150 is performed.

A method for establishing a policy adaptive to an instance exposure time according to an exemplary embodiment of the present disclosure and an apparatus implementing the same are reasonable by changing the cost metric versus the exposure time according to the degree to which the consumer returns the instance or views the instance significantly. Exposure policy can be established.

7 is a flowchart illustrating a policy decision method according to an exemplary embodiment of the present disclosure.

In step S210 , the device 100 may confirm or receive that the scroll action is input by the input interface. The input interface includes a mouse, or a touch screen. The device 100 may call a plurality of instances according to the input of the scroll action.

In step S230, the server 200 may detect an instance exposure time. According to the exemplary embodiment, the server 200 detects that the action of each instance changes according to the function call frequency, the interval between calls, the number of calls, the call type, etc. from the device 100, and roughly estimates the exposure time. can do.

In step S250, the server 200 may calculate the actual exposure time, and load the exposure time-cost formula. According to an exemplary embodiment, the server 200 may calculate an actual exposure time that is an accumulated exposure time per unit time of each of the plurality of instances. The actual exposure time can be calculated through the cumulative calculation of the exposure time. The server 200 may directly calculate the cost versus the actual exposure time according to the exposure time-cost formula, or indirectly use a pre-stored calculation value by referring to a lookup table.

In step S270 , the server 200 may determine the cost by referring to an exposure time-cost calculation expression or an exposure time-cost mapping table. According to an exemplary embodiment, the server 200 may determine an instance exposure policy based on an actual exposure time.

8 is a flowchart illustrating a policy decision method according to an exemplary embodiment of the present disclosure. FIG. 8 describes step S230 of FIG. 7 in more detail.

In step S231 after step S210, it may be determined whether a reverse scroll action is detected. In the scroll action, the action change detection unit 251 may detect that switching to reverse scrolling during forward scrolling or switching to forward scrolling during reverse scrolling, and determine the corresponding operation as a rollback action. If the reverse scroll action is detected, step S233 is performed. If the reverse scroll action is not detected, step S235 is performed.

In step S233, an exposure time-cost formula metric may be weighted for instances commonly exposed by forward and backward scrolling. According to an exemplary embodiment, when the scroll action is determined as the rollback action, the cost determiner 253 may extract instances commonly exposed by forward scrolling and reverse scrolling, and a first weight for the commonly exposed instance As a result of giving , the base of the exponent or the coefficient of the exponent may be weighted as the exposure time-cost equation metric.

In step S235, it may be determined whether a scroll action interruption is detected. The action change detecting unit 251 may detect that scrolling is stopped and the instance exposure is maintained the same for a time within a threshold time, and determine the corresponding action as a pausing action. If the posing action is detected, step S237 is performed, and if no posing action is detected, step S250 is performed.

In step S237, an exposure time-cost formula metric may be weighted for the instance currently exposed to the screen. According to an exemplary embodiment, when the scroll action is determined to be a posing action, the cost determiner 253 gives an exposure as a result of assigning a second weight to an instance whose exposure is maintained within a threshold time (eg, 60 seconds). A second weight may be given to a base of an exponent or a coefficient of an exponent as a time-cost equation metric.

After that, step S250 is performed.

A method for establishing a policy adaptive to an instance exposure time according to an exemplary embodiment of the present disclosure and an apparatus for implementing the same reduce the amount of computation by referring to a pre-stored lookup table without directly performing a cost calculation versus the exposure time to achieve a fast processing speed can be achieved

The steps of a method or algorithm described in relation to an embodiment of the present disclosure, particularly FIGS. 5 to 8 , may be implemented directly in hardware, as a software module executed by hardware, or by a combination thereof. . A software module may include random access memory (RAM), read only memory (ROM), erasable programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), flash memory, hard disk, removable disk, CD-ROM, or It may reside in any type of computer-readable recording medium well known in the art to which the present disclosure pertains.

Various embodiments of the present disclosure may be implemented as software including one or more instructions stored in a storage medium (eg, memory) readable by a machine. For example, the processor of the device may call at least one of the one or more instructions stored from the storage medium and execute it. This may enable the device to be operated to perform at least one function according to the called at least one instruction. The one or more instructions may include code generated by a compiler or code executable by an interpreter. The device-readable storage medium may be provided in the form of a non-transitory storage medium. Here, the 'non-transitory storage medium' is a tangible device and only means that it does not include a signal (eg, electromagnetic wave), and this term is used when data is semi-permanently stored in the storage medium. and temporary storage. For example, the 'non-transitory storage medium' may include a buffer in which data is temporarily stored.

According to an exemplary embodiment, the method according to various embodiments disclosed in the present disclosure may be provided by being included in a computer program product. Computer program products may be traded between sellers and buyers as commodities. The computer program product is distributed in the form of a machine-readable storage medium (eg compact disc read only memory (CD-ROM)), or through an application store (eg Play Store™) or on two user devices. It can be distributed (eg downloaded or uploaded) directly or online between devices (eg smartphones). In the case of online distribution, at least a portion of the computer program product (eg, a downloadable app) is stored at least on a machine-readable storage medium, such as the memory of a manufacturer's server, an application store's server, or a relay server's memory. It may be temporarily stored or temporarily created.

The policy establishment method using the device and the server according to the exemplary embodiment of the present disclosure described above may be implemented as a program (or application) and stored in a medium to be executed in combination with a server, which is hardware. Here, the program is coded in a computer language, such as C, C++, JAVA, or machine language, that the control unit (CPU) of the computer can read through the device interface of the computer in order for the computer to read the program and execute the methods implemented as the program. Code may be included. Such code may include functional code related to functions defining functions necessary to execute the methods, etc. can In addition, the code may further include additional information or a storage unit reference related code for which location (address address) in the internal or external storage unit of the computer to be referenced for additional information necessary for the control unit of the computer to execute the above functions. . In addition, if the control unit of the computer needs to communicate with any other computer or server located remotely in order to execute the above functions, how should the code communicate with any other computer or server remotely using the communication module of the computer? It may further include a communication-related code for information or media to be transmitted/received during communication.

The storage medium is not a medium that stores data for a short moment, such as a register, a cache, a storage unit, etc., but a medium that stores data semi-permanently and can be read by a device. Specifically, examples of the storage medium include, but are not limited to, a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like. That is, the program may be stored in various recording media on various servers that the computer can access or in various recording media on the user's computer. In addition, the medium may be distributed in a computer system connected by a network, and computer-readable codes may be stored in a distributed manner.

In the above, embodiments of the present disclosure have been described with reference to the accompanying drawings, but those skilled in the art to which the present disclosure pertains can realize that the present disclosure may be embodied in other specific forms without changing its technical spirit or essential features. you will be able to understand Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive.

Claims (10)

In a policy establishment method using a device and a server,
receiving, by the device, a scroll action;
calling, by the device, a plurality of instances according to the scroll action;
detecting, by the server, an instance exposure change according to the frequency of the call;
calculating, by the server, an actual exposure time that is an accumulated exposure time per unit time of each of the plurality of instances; and
determining, by the server, an instance exposure policy based on the actual exposure time,
The scroll action is
a rollback action of performing reverse scrolling of searching from bottom to top during forward scrolling of searching the screen of the device from top to bottom; and
Posing action to stop scrolling and maintain instance exposure for a period of time within a threshold time,
Calculating the actual exposure time comprises:
determining the occurrence of the rollback action;
adding a third instance exposure time, which is an additional exposure time by the reverse scrolling, to the instances commonly exposed by the forward scrolling and the reverse scrolling;
determining an occurrence of the posing action; and
To the instance in which exposure is maintained, adding a fourth instance exposure time, which is an additional exposure time by the posing action,
Detecting the instance exposure change includes:
When it is determined that there is no movement based on the sensor of the device, it is confirmed that the device is switched to sleep mode, or it is confirmed that the screen of the device is switched to another application, a turnover determination that there is no change in the instance exposure is generated comprising steps,
Calculating the actual exposure time comprises:
Including the step of stopping the exposure time accumulation for the turnover determined instance,
The step of determining the instance exposure policy includes:
Based on the exposure time-cost formula, calculating a cost (C) corresponding to the actual exposure time (t),
The exposure time-cost calculation formula follows the trend of the exponential function, the base is the natural constant e, and the following Equation 1 with a coefficient of -5 as an exponent,

Calculating the cost (C) corresponding to the actual exposure time (t) comprises:
and reducing the amount of calculation by loading the cost with respect to the actual exposure time by referring to a lookup table that is a result of performing the calculation according to Equation 1 in advance.
According to claim 1,
Detecting the instance exposure change includes:
receiving, from the device, a first instance exposure time estimated based on a scroll speed of the scroll action; and
and estimating a second instance exposure time based on a time interval between instance calls from the device. delete delete delete delete delete delete A computer-readable recording medium in which a program for executing the method of claim 1 is stored in combination with a computer which is hardware. A device for implementing a policy establishment method, comprising:
From the user, input a scroll action including a rollback action to perform reverse scrolling from bottom to top during forward scrolling to navigate the screen from top to bottom, and a pose action to stop scrolling and maintain instance exposure for a period of time within a threshold time a device configured to receive and expose a plurality of instances through an application screen; and
A server configured to calculate an actual exposure time that is an accumulated exposure time per unit time of each of a plurality of instances based on the instance call of the device, and determine an instance exposure policy according to an exposure time-cost calculation expression based on the actual exposure time including,
The scroll action is
a rollback action of performing reverse scrolling of searching from bottom to top during forward scrolling of searching the screen of the device from top to bottom; and
Posing action to stop scrolling and maintain instance exposure for a period of time within a threshold time,
The actual exposure time is
As the occurrence of the rollback action is determined, a third instance exposure time, which is an additional exposure time by the reverse scrolling, is added to the instances commonly exposed by the forward scrolling and the reverse scrolling, and the occurrence of the posing action is For the instance in which exposure is maintained as determined, a fourth instance exposure time, which is an additional exposure time by the posing action, is added;
The server is
When it is determined that there is no movement of the device based on the sensor, it is confirmed that the device is switched to sleep mode, or it is confirmed that the screen of the device is switched to another application, a turnover determination that there is no change in instance exposure is generated, and , stop accumulating exposure time for the instance for which the turnover is determined, and calculate a cost (C) corresponding to the actual exposure time (t) based on the exposure time-cost formula,
The exposure time-cost calculation formula is,
Following the trend of the exponential function, the base is a natural constant e, and the following Equation 1 with a coefficient of -5 as an exponent is followed,

The server is
The apparatus for implementing a policy establishment method, characterized in that the calculation amount is reduced by loading the cost for the actual exposure time with reference to a lookup table that is a result of the operation according to Equation 1 performed in advance.

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