KR102432589B1 - Method, apparatus and system for providing live commerce platform service for women's wear sales - Google Patents

Abstract

An apparatus for providing a live commerce platform service for women's clothing sales according to one embodiment: receives a live broadcast conducting request for a first broadcast, which is a live broadcast of a first provider for a first product, from a first provider terminal; in response to the live broadcasting conducting request, generates a first page on which the first broadcast is conducted and a second page on which a purchase order for the first product is provided; sends a live broadcast page including the first page and the second page to the first provider terminal; when a start of the first broadcast through the first page is confirmed, transmits a notification message about the start of the first broadcast to a first user terminal; when the first product is filmed through a camera of the first provider terminal, transmits a filmed image of the first product to the first user terminal; when confirming that the first broadcast is viewed through the first user terminal to which a first user account corresponding to a first user is logged in, controls the live broadcast page to be displayed on a screen of the first user terminal; determines whether a preset first reference time has elapsed since the first user watched the first broadcast; when confirming that the first reference time has not elapsed since the first user watched the first broadcast, provides the first user terminal with a first pop-up window for review of the first product; and when confirming that the first broadcast has ended through the first page, stores data for the first broadcast. The live commerce platform service allows women's clothing sales without time and space restrictions through the live broadcasting page.

Description

Method, apparatus and system for providing live commerce platform service for women's wear sales {METHOD, APPARATUS AND SYSTEM FOR PROVIDING LIVE COMMERCE PLATFORM SERVICE FOR WOMEN'S WEAR SALES}

The following embodiments relate to a technology for providing a live commerce platform service for selling women's wear.

With the rapid rise of the untact economy that pursues non-face-to-face due to the COVID-19 crisis, and as smartphones become more accustomed to the digital environment, online platforms that can advertise and sell products are emerging.

Accordingly, the live commerce industry, which introduces products and sells products through real-time/live broadcasting based on an online platform, is attracting attention. Live commerce is a compound word of live streaming and e-commerce, and refers to an online channel that introduces and sells products through real-time video streaming through platforms such as web and applications.

Sellers can reduce marketing costs by introducing and selling products directly through the live commerce platform service, and consumers can communicate in real time with sellers or other buyers through chat while live broadcasting is in progress and receive a variety of product information. can be provided

However, in the existing service, there is a problem that the seller cannot answer the chat of all consumers while the live broadcast is in progress, and there is a limit in recommending clothes that fit the size of the consumer's body part.

Republic of Korea Patent Registration No. 10-2283232 (published on July 30, 2021) Republic of Korea Patent Publication No. 10-2021-0037800 (published on July 7, 2021) Republic of Korea Patent Publication No. 10-2020-0020342 (published on February 26, 2020) Republic of Korea Patent Publication No. 10-2021-0046926 (published on April 29, 2021)

Embodiments intend to provide a live commerce platform service for selling women's wear without time and space restrictions through a live broadcast page.

Embodiments attempt to analyze fit fitness for each body part through the user's body information.

Embodiments try to produce a product reflecting the user's needs by matching the latent part fit to the user and the product, and sending a custom-made intention inquiry message.

The object of the present invention is not limited to the object mentioned above, and other objects not mentioned will be clearly understood from the description below.

According to an embodiment, in a method performed by an apparatus, the method comprising: receiving a live broadcast request for a first broadcast that is a live broadcast of a first provider for a first product from a first provider terminal; In response to the live broadcast request, a first page on which the first broadcast is performed and a second page for providing a purchase order for the first product are generated, the second page including the first page and the second page transmitting a live broadcast page to the first provider terminal; transmitting a notification message for start of the first broadcast to a first user terminal when it is confirmed that the first broadcast has started through the first page; when the first product is photographed through the camera of the first provider terminal, transmitting the photographed image of the first product to the first user terminal; controlling the live broadcast page to be displayed on the screen of the first user terminal when viewing of the first broadcast is confirmed through the first user terminal to which the first user account corresponding to the first user is logged in; determining whether a preset first reference time has elapsed since the first user watched the first broadcast; providing a first pop-up window for the review of the first product to the first user terminal when it is confirmed that a preset first reference time has not elapsed from the time when the first user watched the first broadcast; and storing data on the first broadcast when it is confirmed that the first broadcast has ended through the first page.

The method performed by the device includes: identifying a category in which the first product is included from among predefined categories; transmitting a body information input request message to the first user terminal when the first product is included in the first category; obtaining body information of the first user based on the height and weight information of the first user input by the first user terminal through the second page; extracting first part body information of a first part that is any one of the body parts of the first user; obtaining a purchase history of a product from the first user account and extracting a first purchase history corresponding to the first category; extracting first part fits corresponding to the first part from the first purchase history, and acquiring pre-registered first part body information of the first user corresponding to the first part fits; Weights corresponding to the previously registered first part body information are generated based on the obtained similarity with the first part body information, and the generated weights are applied to the number of purchases of the first part fits, respectively. ranking the first portion fits according to the preference of the first user; determining whether the first product is manufactured by any of the first part fits; transmitting a fit fit notification message of the first product to the first user terminal when the first product is manufactured by any one of the part fits within a predefined range among the first part fits; and when the first product is not produced by any one of the partial fit within the predefined range among the first part fit, product information included in the first category and manufactured by the first part fit is extracted to make the first product. 1 It may further include the step of transmitting to the user terminal.

The method performed by the device may include, when the first product is not manufactured with any one of the first part fits within the predefined range, a potential that is at least one of the part fits within the predefined range. matching the part fit with the first user and the first product and recording in a database; If the second user's second site fit is not made with any of the second site fits within the predefined range, a second latent site fit that is at least one of the second site fits within the predefined range matching the second users and the first product and recording in a database; When the number of times the latent part fit and the second latent part fit that match each other are recorded exceeds a threshold, the part fit of the first product to the second user terminals of the first user terminal and the second users Transmitting custom-made intention inquiry messages on whether there is a willingness to change and customize; And based on the responses to the custom-made intention inquiry messages, it may further include the step of determining whether to manufacture by changing the fit of the portion of the first product.

The method performed by the device may include, by the first user terminal, when a fit notification message of a first product is received, confirming whether a showroom visit is scheduled from the first user terminal; transmitting a photographing request message for a first image that is a face image of the first user to the first user terminal when the first user does not plan to visit the showroom; when the first image is photographed through the camera of the first user terminal, obtaining the first image and extracting body information of the first user; generating a first avatar of the first user based on the first image and the extracted body information; transmitting the generated first avatar to the first user terminal, and receiving body part size correction information of the first user from the first user terminal; generating a second avatar by applying the received body part size correction information to the first avatar; generating a third avatar fitting the first product to the second avatar; transmitting the third avatar to the first user terminal and receiving satisfaction with the third avatar from the first user terminal; When it is confirmed that the first user satisfies the third avatar, product information included in a first category that is the same category as the first product fitted to the third avatar is extracted to generate a first recommended product list; step; transmitting the first recommended product list to the first user terminal; generating a second recommended product list by extracting product information included in a second category that is different from the first product when it is determined that the first user is dissatisfied with the third avatar; and transmitting the second recommended product list to the first user terminal.

The method performed by the apparatus includes: when it is confirmed that the first user is scheduled to visit the showroom, obtaining information on a first time point, which is the scheduled time of the showroom visit, input through the first user terminal; determining whether the first user has reached the vicinity of the showroom through the first user terminal when the current time is confirmed as the first time; transmitting a standby request message of the first user to the first user terminal when the first user arrives in the vicinity; transmitting, when a waiting request message is received by the first user terminal, the expected waiting time of the showroom and waiting number information to the first user terminal; determining whether the first product is in stock when the product that the first user wants to purchase is identified as the first product; If there is stock for the first product, obtaining the stock number of the first product; determining whether the stock number of the first product is less than a preset first reference number; When the stock number of the first product is less than the preset first reference number, it is determined that the stock number of the first product is scheduled to be out of stock, and notifies the first product to be out of stock to the first user terminal sending a message; When the stock number of the first product is greater than the preset first reference number, it is determined that the stock number of the first product is sufficient, and a purchase guide message for the first product is transmitted to the first user terminal step; and when there is no stock for the first product, transmitting a recommendation message for recommending a second product registered as a product related to the first product to the first user terminal.

The method performed by the apparatus includes: determining whether a preset first reference time has elapsed from the time the first user watched the first broadcast; When a preset first reference time has elapsed from the time the first user watched the first broadcast, a first discount coupon used to purchase a product is issued and provided through the first user account, determining whether the user has uploaded the third avatar to a social network service (SNS); calculating the number of times the third avatar has been uploaded by the first user when the third avatar is uploaded to the SNS by the first user; comparing the number of uploads of the third avatar with a preset first reference number; issuing a second discount coupon having a higher discount rate than that of the first discount coupon and providing the second discount coupon to the first user account when the number of uploads of the third avatar is less than the first reference number; and if it is confirmed that the number of uploads of the third avatar is greater than the first reference number, issuing a third discount coupon having a higher discount rate than that of the second discount coupon and providing the third discount coupon to the first user account. can

The providing of the first pop-up window may include: extracting review data in which a review for the first product is registered; extracting first data that is review data in which the photo wearing the first product is registered by checking whether the photo wearing the first product is registered from the review data; By extracting text information from the first data, it is checked whether the number of characters of the review for the first product is greater than the preset reference number of characters, and the number of characters of the review written for the first product is greater than the preset reference number of characters. extracting second data, which is a lot of review data, from the first data; It is confirmed from the second data whether satisfaction with the first product is higher than a preset standard satisfaction level, and the third data, which is review data, wherein the satisfaction with the first product is higher than the preset standard satisfaction level, is used as the second data. extracting from; transmitting the extracted third data to the first provider terminal; receiving fourth data selected by the first provider terminal to be displayed in the first pop-up window among the third data and data other than the third data; generating the first pop-up window to display the fourth data; and transmitting the first pop-up window to the first user terminal.

The method performed by the apparatus includes: after the fourth data is displayed in the first pop-up window, extracting, from the fourth data, fifth data in which the sales rate of the first product is higher than the average sales rate of the first product; extracting a first keyword classified as a core keyword from among the fifth data; extracting sixth data including the first keyword from the first data; generating the second pop-up window to display the sixth data; and transmitting the second pop-up window to the first user terminal.

In the method performed by the device, when the first user terminal accesses a website providing live broadcasting, the home page of the website is provided to the first user terminal, and the user is logged in to the first user terminal. obtaining first user information by confirming the first user account; receiving a playback request for the first broadcast from the first user terminal when the representative image of the first broadcast is clicked on the home page, and confirming the first broadcast to obtain first broadcast information; obtaining user reproduction details of the first broadcast through the first broadcast information; calculating an average concentration time of the first broadcast by checking the concentration time for intensively watching the first broadcast for each user based on the user reproduction details of the first broadcast; setting a reference time according to the length of the average concentration time of the first broadcast; calculating a minimum time within a user permissible range as a value obtained by subtracting the reference time from the average concentration time of the first broadcast; calculating a maximum time of the user permissible range by adding the reference time to the average concentration time of the first broadcast; setting the user permissible range based on the minimum time of the user permissible range and the maximum time of the user permissible range; predicting a first user's concentration time for the first broadcast based on the first user information and the first broadcast information; providing the first broadcast to the first user terminal when it is confirmed that the concentration time of the first user is within the user allowable range; If it is confirmed that the concentration time of the first user is out of the user tolerance range and it is confirmed that the concentration time of the first user is shorter than the minimum time of the user tolerance range, the second broadcast - the second broadcast is providing, to the first user terminal, recommendation information for a broadcast that was produced in a shorter time than the first broadcast while having the same product as the first broadcast; and when it is confirmed that the concentration time of the first user is out of the user tolerance range, and it is confirmed that the concentration time of the first user is longer than the maximum time of the user tolerance range, the third broadcast - the third broadcast is the The method may further include the step of providing, to the first user terminal, recommendation information about a broadcast produced for a longer time than the first broadcast while the first broadcast and the sale product are the same.

The apparatus according to an embodiment may be controlled by a computer program stored in the medium to execute the method of any one of the above-described methods in combination with hardware.

Embodiments may provide a live commerce platform service for selling women's wear without time and space restrictions through a live broadcast page.

Embodiments may analyze fit fitness for each body part through the user's body information.

Embodiments may produce a product reflecting the user's needs by matching the latent part fit to the user and the product and sending a custom-made intention inquiry message.

1 is a diagram for explaining the configuration of a system according to an embodiment.
2 is a conceptual diagram illustrating a user terminal displaying a live broadcast page according to an exemplary embodiment.
3 is a flowchart illustrating a process of providing a live commerce platform service according to an embodiment.
4 is a flowchart for explaining a process of providing a first pop-up window according to a viewing time of a broadcast according to an exemplary embodiment.
5 is a flowchart illustrating a process of determining fit fitness according to body part information of a user according to an exemplary embodiment.
6 is a flowchart for explaining a process of determining whether to manufacture by changing the fit of a part of a product according to the number of times that the fit of a potential part for each body part is recorded, according to an embodiment.
7 is a flowchart illustrating a process of generating an avatar according to a user's body information according to an exemplary embodiment.
8 is a flowchart illustrating a process of generating a recommended product list according to the satisfaction of the generated avatar image according to an embodiment.
9 is a flowchart illustrating a process of transmitting a showroom standby status to a user terminal according to an embodiment.
10 is a flowchart for explaining a process of identifying a stock status of a product that a user wants to purchase according to an exemplary embodiment.
11 is a flowchart illustrating a process of issuing a discount coupon according to a user's activity according to an exemplary embodiment.
12 is a flowchart illustrating a process of selecting review data to be displayed in a first pop-up window according to an exemplary embodiment.
13 is a flowchart illustrating a process of generating a second pop-up window according to a product sales rate and key keyword information according to an exemplary embodiment.
14 is a flowchart illustrating a process of calculating a broadcast concentration time and setting a user's allowable range according to an exemplary embodiment.
15 is a flowchart illustrating a process of providing broadcast recommendation information by predicting a broadcast concentration time according to an exemplary embodiment.
16 is an exemplary diagram of a configuration of an apparatus according to an embodiment.

Hereinafter, embodiments will be described in detail with reference to the accompanying drawings. However, since various changes may be made to the embodiments, the scope of the patent application is not limited or limited by these embodiments. It should be understood that all modifications, equivalents and substitutes for the embodiments are included in the scope of the rights.

Specific structural or functional descriptions of the embodiments are disclosed for purposes of illustration only, and may be changed and implemented in various forms. Accordingly, the embodiments are not limited to a specific disclosure form, and the scope of the present specification includes changes, equivalents, or substitutes included in the technical spirit.

Although terms such as first or second may be used to describe various elements, these terms should be interpreted only for the purpose of distinguishing one element from another. For example, a first component may be termed a second component, and similarly, a second component may also be termed a first component.

When a component is referred to as being “connected” to another component, it may be directly connected or connected to the other component, but it should be understood that another component may exist in between.

Terms used in the examples are used for the purpose of description only, and should not be construed as limiting. The singular expression includes the plural expression unless the context clearly dictates otherwise. In the present specification, terms such as “comprise” or “have” are intended to designate that a feature, number, step, operation, component, part, or combination thereof described in the specification exists, but one or more other features It is to be understood that this does not preclude the possibility of the presence or addition of numbers, steps, operations, components, parts, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which the embodiment belongs. Terms such as those defined in a commonly used dictionary should be interpreted as having a meaning consistent with the meaning in the context of the related art, and should not be interpreted in an ideal or excessively formal meaning unless explicitly defined in the present application. does not

In addition, in the description with reference to the accompanying drawings, the same components are assigned the same reference numerals regardless of the reference numerals, and the overlapping description thereof will be omitted. In the description of the embodiment, if it is determined that a detailed description of a related known technology may unnecessarily obscure the gist of the embodiment, the detailed description thereof will be omitted.

The embodiments may be implemented in various types of products, such as personal computers, laptop computers, tablet computers, smart phones, televisions, smart home appliances, intelligent cars, kiosks, wearable devices, and the like.

1 is a diagram for explaining the configuration of a system according to an embodiment.

Referring to FIG. 1 , a system according to an embodiment may include a plurality of provider terminals 10 , a plurality of user terminals 20 , and an apparatus 30 .

First, the plurality of supplier terminals 10 are terminals used by suppliers who sell products through live broadcasting according to the present invention, and may be, for example, mobile devices such as smartphones or computers. Here, the computer may include a laptop, desktop, laptop, etc. equipped with a web browser. The mobile device may include various devices equipped with a communication module, including a smart phone, a tablet PC, and the like.

The plurality of provider terminals 10 may include a first provider terminal 11 used by a first provider, a second user terminal 12 used by a second provider, and the like.

Each of the plurality of provider terminals 10 may be configured to perform all or part of an arithmetic function, a storage/referencing function, an input/output function, and a control function of a typical computer. A plurality of provider terminals 10 may be configured to communicate with the device 30 over the air.

The plurality of user terminals 20 is a terminal used by a user who watches a live broadcast according to the present invention and purchases a product, and includes a subject that can view the product sold by the provider through the live broadcast and purchase the product of the provider can do. For example, it may be a mobile device such as a smartphone or a computer, and may include a first user terminal 21 used by a first user, a second user terminal 22 used by a second user, and the like.

Each of the plurality of user terminals 20 may be configured to perform all or part of an arithmetic function, a storage/referencing function, an input/output function, and a control function of a typical computer. The plurality of user terminals 20 may be configured to communicate with the device 30 via wireless.

Each of the plurality of user terminals 20 may access the device 30 through a website or the like provided by the device 30 .

Hereinafter, for convenience of description, the operations of the first provider terminal 11 and the first user terminal 21 will be mainly described, but the operation of the first provider terminal 11 in other provider terminals such as the second provider terminal 12 of course, the operation of the first user terminal 21 may be performed instead of the second user terminal 22 and the like.

The device 30 may be a self-server owned by a person or organization that provides services using the device 30, a cloud server, or a peer-to-peer (p2p) set of distributed nodes. may be The device 30 may be configured to perform all or part of an arithmetic function, a storage/referencing function, an input/output function, and a control function of a typical computer. The device 30 may include at least one artificial neural network that performs an inference function. The device 30 may be configured to wirelessly communicate with a plurality of provider terminals 10 and a plurality of user terminals 20 .

The device 30 may be configured to communicate with a plurality of provider terminals 10 and a plurality of user terminals 20 by wire and wirelessly, and controls the operation of each of the plurality of provider terminals 10 and the plurality of user terminals 20 . and a plurality of provider terminals 10 and a plurality of user terminals 20 can control which information is displayed on each screen.

The device 30 may provide a platform so that a live commerce service for selling women's clothing can be provided, generate a live broadcast page for selling products through the platform, and analyze the user's body information and product purchase history Accordingly, an operation of recommending a suitable fit for each body part of the user may be performed. Here, the product refers to women's clothes that are mainly worn by women, and may include, for example, all products related to wearable clothes such as coats, jackets, cardigans, T-shirts, blouses, dresses, pants, and skirts.

On the other hand, for convenience of explanation, only the first provider terminal 11 and the second provider terminal 12 are shown in FIG. 1 among the plurality of provider terminals 10 , and the first user terminal among the plurality of user terminals 20 ( 21) and only the second user terminals 22 are illustrated, but the number of terminals may vary according to embodiments. As long as the processing capacity of the device 30 allows, the number of terminals is not particularly limited.

2 is a conceptual diagram illustrating a user terminal displaying a live broadcast page according to an exemplary embodiment.

Referring to FIG. 2 , the screen of the first user terminal 21 is a first page 110 on which a first broadcast, which is a live broadcast in which a first provider describes and sells a first product, is performed, and a purchase order for the first product It may include a second page 120 providing a first pop-up window 130 for the review of the first product.

The device 30 may provide a platform service so that providers who want to sell and promote products can perform live broadcasting.

The device 30 may provide a service for conveniently performing a live broadcast using a camera or a microphone to a provider, and may provide a page or an application for transmitting and viewing a live broadcast to the providers using the service.

According to an embodiment, the device 30 may transmit and transmit a live broadcast through a plurality of SNS-related apps. For example, the plurality of SNS-related apps may include Instagram, home shopping, YouTube, Facebook, Twitter, Afreeca TV, Kakao TV, etc., and a real-time broadcasting platform provided by the live commerce platform service system according to the present invention. can be used, but is not limited to these examples.

The first page 110 includes account information of a first user logged into the first user terminal 21 , a LIVE button display portion indicating that live broadcasting is in progress, and a first photographed through the camera of the first provider terminal 11 . It may include information about the photographed image of the product.

Here, the account information of the first user may be the ID, nickname, or name of the first user logged into the first user terminal 21 corresponding to the first user.

The LIVE button display portion indicates that the first broadcast, which is a live broadcast conducted by the first provider, is being performed in real time, and the LIVE button may be displayed if the first provider is performing the first broadcast in real time.

Also, when the first broadcast is scheduled to proceed, the device 30 may set the LIVE button to be displayed on the screen of the first user terminal 21 from a preset time before the scheduled start time of the first broadcast. For example, if the preset time from the scheduled start time of the first broadcast is 20 minutes, the device 30 displays the LIVE button on the screen of the first user terminal 21 from 20 minutes before the scheduled start time of the first broadcast can be set to be Meanwhile, when the live broadcast ends, the device 30 may release the LIVE button display so that the LIVE button is not displayed on the screen of the first user terminal 21 .

The captured image of the first product means an image captured in real time by the first supplier through the camera of the first supplier terminal 11 to sell and promote the first product.

The second page 120 is a page that users who watch a live broadcast of the first product access to purchase the first product, and may include information related to the product.

Product-related information includes information necessary for the sale of the product to be sold through the platform. Product name, product type, product photo, product category, product price and description, product size, product options, It may include information on at least one item of delivery information of the product, the orderable quantity of the product, and the color of the product.

When the first user selects the 'order product' button on the screen of the first user terminal 21, accesses the second page 120 linked through the 'order product' button to check information related to the first product, The first product may be purchased.

The first pop-up window 130 may include review information selected to be displayed on the first pop-up window 130 by a supplier selling the first product for reviews written by users who have purchased the first product. A detailed description related thereto will be described later with reference to FIGS. 12 and 13 .

3 is a flowchart illustrating a process of providing a live commerce platform service according to an embodiment.

Referring to FIG. 3 , first, in step S301 , the device 30 may receive a live broadcast request for a first broadcast from the first provider terminal 11 .

In step S302, the device 30 receives a live broadcast proceeding request for the first broadcast that is a live broadcast for the first product from the first provider terminal 11, and in step S303, in response to the live broadcast proceeding request, the second A first page 110 through which one broadcast is performed and a second page 120 providing a purchase order for the first product may be generated.

Specifically, upon confirmation of the live broadcast progress request transmitted from the first provider terminal 11 , the device 30 may generate a page to proceed with the live broadcast. That is, the device 30 may generate a first page 110 through which the first broadcast is performed and a second page 120 through which a first product can be ordered in order to perform a live broadcast.

According to an embodiment, when the device 30 receives a request to proceed with a live broadcast, the first provider information input from the first provider terminal 11 to generate the first page 110 and the second page 120 . and information about the first product.

The first supplier information includes information for identifying the supplier, and may be information input by the first supplier through the first supplier terminal 11 . For example, the first supplier information may include a supplier's business name, business number, contact information, e-mail, address, types of products sold by the supplier, and account information.

The information on the first product includes information necessary for the sale of the first product to be sold by the first supplier, and includes product name, type of product, picture of product, product category, product price and description, product size, It may include information about product options, product delivery information, orderable quantity of the product, and color of the product.

In step S304 , the device 30 may transmit a live broadcast page including the first page 110 and the second page 120 to the first provider terminal 11 .

Specifically, when the first provider requests a live broadcast, the device 30 may generate a live broadcast page for the live broadcast. When generating the live broadcast page, the device 30 may generate an information input page and transmit it to the first provider terminal 11, and through the information input page, the first supplier information and the first product sold by the first supplier When information is input, information for generating a live broadcast page may be obtained.

According to an embodiment, the first supplier information and information on the first product necessary for generating a live broadcast page may be registered in association with the first supplier account, and the first supplier information and information on the first product may be registered in the device (30) may be stored in the database. In this case, the device 30 may generate a live broadcast page by extracting information from the first supplier information and the first product information stored in the database.

In step S305 , the device 30 may check whether the first broadcast has started through the first page 110 .

Specifically, the device 30 may determine whether the first broadcast has started by checking the first page 110 on which the first broadcast is performed. For example, when the LIVE button of the first page 110 is displayed, the device 30 may determine the state of the first broadcast that the first broadcast is in progress or that the first broadcast is scheduled to proceed soon. Conversely, when the LIVE button of the first page 110 is not displayed, the device 30 may determine the state of the first broadcast that the first broadcast has ended or that the first broadcast is not scheduled to proceed.

In step S305 , if it is confirmed that the first broadcast has started, in step S306 , the device 30 may transmit a notification message for the start of the first broadcast to the first user terminal 21 . Here, the notification message for the start of the first broadcast is a notification message for informing the first user that the first broadcast has started, and may include link information leading to a page for viewing the first broadcast, It may be displayed on the screen of the user terminal 21 . The notification message for informing that the first broadcast has started may include information about the name, type, category, price, and business name of the first provider of the first product.

In step S305 , if it is determined that the first broadcast has not started, the process returns to step S301 , and the device 30 may again receive a live broadcast request for the first broadcast from the first provider terminal 11 .

In step S307 , when the first product is photographed through the camera of the first provider terminal 11 , the device 30 may transmit a photographed image of the first product to the first user terminal 21 .

Specifically, at least one camera for photographing the first product may be installed in the first provider terminal 11 , and the first provider terminal 11 performs a photographing of the first product to capture the first product. A photographed image may be generated, and the device 30 may acquire a photographed image of the first product generated from the first provider terminal 11 .

That is, the device 30 may acquire the photographed image of the first product photographed from the first supplier terminal 11 , and transmit the photographed image of the first product to the first user terminal 21 .

In step S308 , the device 30 may check whether the first user watches the first broadcast. Specifically, the device 30 may check whether the first user watches the first broadcast through the first user terminal 21 to which the first user account corresponding to the first user is logged in.

When it is confirmed that the first user is watching the first broadcast in step S308 , in step S309 , the device 30 may control to display a live broadcast page on the screen of the first user terminal 21 .

4 is a flowchart for explaining a process of providing the first pop-up window 130 according to the viewing time of a broadcast according to an embodiment.

Referring to FIG. 4 , first, in step S401 , the device 30 may check the current time point.

In step S402 , the device 30 may determine whether a preset first reference time has elapsed from the time the first broadcast is watched. That is, the device 30 compares the time at which the first broadcast confirmed in step S401 and the current time point, and calculates how much time has elapsed since the current time point is the time at which the first broadcast is viewed, and the first broadcast It may be determined whether a first reference time has elapsed from the time of watching the . Here, the first reference time may be set differently according to embodiments.

In step S402 , if it is determined that the preset first reference time has elapsed from the time of watching the first broadcast, the device 30 may perform step S1103 . The details will be described later with reference to FIG. 11 .

In step S402, if it is determined that the preset first reference time has not elapsed from the time of watching the first broadcast, in step S403, the device 30 sends the first user terminal 21 to the review of the first product. A first pop-up window 130 may be provided.

Specifically, the device 30 may provide information on reviews written by a plurality of users on the first product to the first user terminal 21 through the first pop-up window 130 . The first pop-up window 130 may include information on review data selected by the first provider terminal 11 from among the registered review data. Here, the first pop-up window 130 may include a review on the first product selected by analyzing review data for the first product in order to maximize the sales rate of the first product.

In the process of providing the first pop-up window 130 to the first user terminal 21 , the device 30 analyzes registered review data and selects a review to be displayed on the first pop-up window 130 by performing a process , it provides the advantage of increasing the sales rate of the first product of the first supplier. In addition, the device 30 displays review data written by a plurality of users on the first user terminal 21 of the first user who watches the first broadcast, so that when the first users purchase the first product, the first It can increase participation in writing reviews for products.

According to an embodiment, the first pop-up window 130 may include selected review data information, and may be displayed on the screen of the first user terminal 21 for a preset time. For example, when the first pop-up window 130 is set to be displayed for 3 minutes, the device 30 determines that the first reference time has not elapsed from the time when the first user broadcasts the first broadcast, the first user terminal By (21), the first pop-up window 130 may be provided for 3 minutes. Also, when the first pop-up window 130 is clicked, the device 30 may provide information on the details of the review of the review of the first pop-up window 130 .

In step S404 , the device 30 may check the first page 110 , and in step S405 , determine whether the first broadcast has ended.

If it is determined in step S405 that the first broadcast has ended, in step S406 , the device 30 may store data for the first broadcast.

According to an embodiment, when the first broadcast ends, the device 30 may store and manage the first broadcast, and may provide the stored first broadcast according to the request of the first provider terminal 11 . For example, when the first provider terminal 11 requests that the first broadcast stored in the first user terminal 21 be viewed again, the device 30 replays the first broadcast in the first user terminal 21 The stored first broadcast for viewing may be provided to the first user terminal 21 .

5 is a flowchart illustrating a process of determining fit fitness according to body part information of a user according to an exemplary embodiment.

Referring to FIG. 5 , first, in step S501 , the device 30 may identify a category including a first product from among predefined categories.

Here, the category means a category for classifying women's clothing preset so that the first product is classified. For example, the category may be set as an outerwear, a top, a dress, pants, and a skirt. The category may be set differently according to embodiments.

In step S502 , when the first product is included in the first category, the device 30 may transmit a body information input request message to the first user terminal 21 .

The device 30 may generate a body information input page and transmit it to the first user terminal 21 , and when the body information of the first user is input through the body information input page, the first user terminal 21 receives the first information from the first user terminal 21 . It is possible to obtain the user's body information. Here, the body information of the first user is information indicating the body size of the first user, and may include, for example, information on height, weight, size of each body part, and the like. Here, the body information input request message means a message requesting the first user to input body information, and may be transmitted to the first user terminal 21 in the form of a packet.

For example, when the first product is a blouse and the first category is a top, the device 30 may confirm that the first product is included in the first category. Also, the body information of the first user may include information about the height, weight, shoulder circumference, chest circumference, waist circumference, and upper body length of the first user.

Also, the device 30 may store the body information of the first user in the database of the device 30 in association with the first user account. The device 30 may extract the body information of the first user from the first user information stored in the database.

In step S503, the device 30 may acquire the body information of the first user based on the height and weight information of the first user input by the first user terminal 21 through the second page 120 have.

In step S504 , the device 30 may extract body information of the first part, which is any one of the body parts of the first user.

For example, the first user's body part may include the first user's shoulder, chest, waist, hip, thigh, etc., and when the first part of the first user's body part is the shoulder, the device ( 30) may extract body information of the first part about the circumference, cross-section, shape, width, etc. of the first user's shoulder.

In step S505 , the device 30 may obtain the purchase history of the product from the first user account and extract the first purchase history corresponding to the first category.

Specifically, the device 30 may obtain the purchase history of the product inquired through the first user terminal 21 corresponding to the first user account, and extract the first purchase history corresponding to the first category. To this end, the database of the device 30 stores purchase details for each user terminal. Here, the purchase details may include images, videos, texts, etc. providing information related to the product.

That is, the device 30 acquires the purchase history of the product inquired through the first user terminal 21 from the database, and purchases corresponding to the first category through information such as images, videos, texts, etc. of the purchase history of the product. The details may be checked and the first purchase details may be extracted.

For example, when the first category is tops, the device 30 may extract the first purchase details by checking the purchase history corresponding to the top category in the purchase history of the first user's product.

In step S506 , the device 30 may extract first portion fits corresponding to the first portion from the first purchase history.

For example, when the first category is a top and the first part is a shoulder, the device 30 may extract fits of a shoulder part corresponding to the shoulder from the product purchase history of the first user corresponding to the top.

In step S507 , the device 30 may acquire pre-registered first part body information of the first user corresponding to the first part fits.

According to an embodiment, the device 30 may acquire pre-registered first part body information of the first user for each time period for the first part fits. The device 30 registers the first part body information at a first time point, which is a time when the first user first registers the first body part body information, a second time point at which the first part body information after the first time point is registered, and a current time point A time zone may be classified as a third time point, and first part fits corresponding to the first part may be extracted for each time zone. For example, through the purchase history of the first user, the device 30 may generate first part fits corresponding to the first part fits as a-fit at the first time, b-fit at the second time, and c-fit at the third time through the purchase history of the first user. Each can be extracted. Also, the device 30 may acquire body information of the first user corresponding to the first part fits.

In step S508 , the device 30 may rank the first portion fits according to the preference of the first user.

Specifically, the device 30 generates weights corresponding to the previously registered first part body information based on the obtained similarity with the first part body information, and applies the generated weights to the number of purchases of the first part fits. The first part fits may be ranked according to the preference of the first user by applying each.

According to an exemplary embodiment, the device 30 converts the body information of the first part at the first time point and the body information of the first part at the second time point to the body information of the first part based on the body information of the first body part at the third time point. A degree of similarity may be calculated by comparing with , and weights corresponding to the body information of the first part may be respectively generated and applied based on the degree of similarity.

For example, when the similarity is 90% or more, the weight is set to 1.3, and when the similarity is 80% or more and less than 90%, when the weight is set to 1.1, the similarity of the first time point is 95%, and the similarity of the second time point is 95%. If the similarity of ' is 83%, the apparatus 30 may generate a weight of the first viewpoint as 1.3 and a weight of the second viewpoint as 1.1. Also, the device 30 may generate the weight of the third time point, which is the current time point, as 1.5.

In addition, when the number of purchases of the first part fit is 4 times for a fit at the first time point, 5 times for the b fit at the second time point, and 4 times for the c fit at the third time point, the device 30 is configured at each time point. By applying each of the generated weights, a preference corresponding to the fit may be calculated. Accordingly, the device 30 may calculate the a-fit preference as 5.2, the b-fit preference as 5.5, and the c-fit preference as 6. Thereafter, the device 30 may rank the fits of the first part in the order of c-fit, b-fit, and a-fit in the order of preference of the first user for each time period.

In step S509 , the device 30 may determine whether the first product is manufactured as a part fit within a preset range among the first part fits. For example, if the first part fit a, b, c, d, e, and f exist, and the preset range is set to a fit, b fit, and c fit, the device 30 determines that the first product is preset It may be determined whether any one of a fit, b fit, and c fit, which is a set range, is manufactured.

In step S509 , when the first product is manufactured by any one of the first part fits, in step S510 , the device 30 may transmit a fit notification message of the first product to the first user terminal 21 . For example, if the first part fit is a, b, c, d, e, and f exist, the preset range is set to a fit, b fit, and c fit, and the first product is made with c fit , the device 30 may determine that the fit of the first product is suitable for the first user, and may transmit a fit notification message of the first product to the first user terminal 21 .

In step S509, if the first product is not produced by any of the first portion fits, in step S511, the device 30 extracts product information produced by the first portion fit while being included in the first category to extract the product information for the first user It can be transmitted to the terminal 21 .

For example, when the first product is manufactured as an e-fit, the device 30 may determine that the first product is not manufactured using any of the first portion fits. In addition, when the first category is top, while being included in the top category, product information made in any one of a-fit, b-fit, and c-fit may be extracted and transmitted to the first user terminal 21 .

6 is a flowchart for explaining a process of determining whether to manufacture by changing the fit of a part of a product according to the number of times that the fit of a potential part for each body part is recorded, according to an embodiment.

Referring to FIG. 6 , first, in step S601 , the device 30 may determine that the first product is not manufactured by any one of the first part fits within the predefined range.

For example, if the first part fit is a, b, c, d, e, and f exist, the preset range is set to a fit, b fit, and c fit, and the first product is manufactured as d fit , the device 30 may determine that the first product is not manufactured by any one of the first part fits within a predefined range.

In step S602 , the device 30 may match the latent part fit, which is at least one part fit among the part fit within the predefined range, with the first user and the first product and record it in the database.

For example, the device 30 sets at least one of a fit, b fit, and c fit, which are part fits within a predefined range, as a potential part fit, matches the first user and the first product, and stores it in the database. can be saved

In step S603 , the device 30 may determine that the second user's second part fit is not made by any one of the second part fits within a predefined range.

For example, if the second part fit is a, b, c, d, e, f, the preset range is set to a fit, b fit, and e fit, and the first product is made to fit d , the device 30 may determine that the first product is not manufactured by any one of the part fits within a predefined range among the second part fits.

In step S604 , the device 30 may match the second potential part fit, which is at least one second part fit among the second part fits within a predefined range, with the second users and the first product, and record it in the database.

For example, the device 30 sets at least one of a fit, b fit, and e fit, which are part fits within a predefined range, as a potential part fit, matches the first user and the first product, and stores it in the database. can be saved

In step S605 , the device 30 may check the number of times the latent part fit and the second latent part fit that match each other are recorded.

For example, when the latent site fit and the second latent site fit coincide with each other as a-fit, the device 30 may check the number of times the a-fit has been recorded.

In step S606 , when the number of times the latent part fit and the second latent part fit that match each other are recorded exceeds the threshold, the device 30 connects the first user terminal 21 and the second user terminals of the second users ( 22), by changing the part fit of the first product, it is possible to transmit custom-made intention inquiry messages as to whether there is an intention to make a custom order.

For example, if the number of times the a-pit is recorded is 15 and the threshold is 10, the device 30 may determine that the a-pit exceeds the threshold. The device 30 determines whether there are many users who want to customize the fit of the first part of the first product to fit a fit, and whether there is an intention to customize the fit by changing the fit of the part of the first product to fit a fit. Custom-made intention inquiry messages may be transmitted to the first user terminal 21 and the second user terminals 22 .

In step S607, the device 30 receives the responses of the first and second users to the custom-made intention messages, and in step S608, it can be determined whether to change the fit of the first product to make the product. .

7 is a flowchart illustrating a process of generating an avatar according to a user's body information according to an exemplary embodiment.

Referring to FIG. 7 , first, in step S701 , when a fit notification message of the first product is received by the first user terminal 21 , in step S702 , the device 30 determines whether a showroom visit is scheduled for the first time. It can be confirmed from the user terminal 21 .

In step S702 , if the first user is scheduled to visit the showroom, the device 30 may perform step S903 . A detailed description will be given later with reference to FIG. 9 .

In step S702, if the first user does not plan to visit the showroom, in step S703, the device 30 may transmit a photographing request message for the first image, which is the face image of the first user, to the first user terminal 21. have.

In step S704 , when the first image is photographed through the camera of the first user terminal 21 , the device 30 may acquire the first image and extract body information of the first user.

That is, when the first user does not plan to visit the showroom, the device 30 captures the first user's face image when the first user's face image is captured through the camera of the first user terminal 21 . The first image generated as . may be obtained from the first user terminal 21 .

In step S705 , the device 30 may generate a first avatar of the first user based on the first image and the extracted body information.

The first avatar refers to a virtual image of the first user created in a virtual space using the face image of the first user and body information of the first user. The first avatar may be implemented as a 3D image.

That is, the face of the first avatar may be a face image of the first user captured through the first user terminal 21 , and the body of the first avatar is the body of the first user inputted from the first user terminal 21 . It may be a body image reflecting information.

In operation S706 , the device 30 may transmit the generated first avatar to the first user terminal 21 to receive body part size correction information of the first user from the first user terminal 21 .

Specifically, by transmitting the first avatar to the first user terminal 21 , the device 30 may receive correction information generated by the first user reflecting the characteristics of the body part of the first user.

In operation S707 , the device 30 may generate a second avatar by applying the received body part size correction information to the first avatar.

Accordingly, the device 30 generates the second avatar by reflecting the body part size correction information of the first user, thereby individually inputting body parts sizes for measuring the body parts of the first user, or using body images of the first user. It is possible to conveniently and more accurately generate an avatar image for the first user without taking a picture.

In step S708 , the device 30 may generate a third avatar fitting the first product to the second avatar.

The device 30 generates a third avatar fitting the first product to the second avatar, so that the first product can be fitted through the third avatar fitting the first product even if the first user does not directly wear the first product. You can decide if this is appropriate. In addition, the first user directly takes a face image and creates an avatar, so that the device 30 provides the user with an opportunity to virtually experience the desired product and can increase the activity rate of the platform for the user. can provide advantages.

In step S709 , the device 30 may transmit the third avatar to the first user terminal 21 .

8 is a flowchart illustrating a process of generating a recommended product list according to the satisfaction of the generated avatar image according to an embodiment.

Referring to FIG. 8 , first, in step S801 , the device 30 may receive a satisfaction with the third avatar from the first user terminal 21 .

In step S802 , the device 30 may determine whether the first user satisfies the third avatar.

If it is determined in step S802 that the first user has satisfied the third avatar, in step S803, the device 30 extracts product information included in the first category, which is the same category as the first product fitted to the third avatar. to create a first recommended product list.

For example, when the first product fitted to the third avatar is a blouse, the first category is a top, and the device 30 may generate a first recommended product list by extracting product information included in the top category. .

In step S804 , the device 30 may transmit the first recommended product list to the first user terminal 21 .

In step S802, if it is determined that the first user is dissatisfied with the third avatar, in step S805, the device 30 extracts product information included in a second category, which is a different category from the first product, and lists the second recommended product. can create

For example, when the first product fitted to the third avatar is a blouse, the first category is a top, and the device 30 extracts product information included in the second category excluding the top category to list the second recommended product. can create

In step S806 , the device 30 may transmit the second recommended product list to the first user terminal 21 .

9 is a flowchart illustrating a process of transmitting a showroom standby status to a user terminal according to an embodiment.

Referring to FIG. 9 , first, in step S901 , whether the first user is scheduled to visit the showroom may be confirmed from the first user terminal 21 .

In step S902, if it is confirmed by the first user terminal 21 that there is a plan to visit the showroom of the fit of the first product, in step S903, the device 30 enters the showroom input through the first user terminal 21 Information on a first time point, which is a scheduled visit time point, may be obtained.

In operation S904 , the device 30 may check the current viewpoint, and when the current viewpoint is identified as the first viewpoint, it may be determined whether the first user has reached the vicinity of the showroom through the first user terminal 21 .

Specifically, the device 30 may determine whether the current time point is a first time point, which is a time point at which the first user is scheduled to visit the showroom. Also, when the current time is the first time, the device 30 may obtain location information of the first user terminal 21 and determine whether the first user has arrived near the showroom. To this end, a GPS sensor for detecting the location information of the first user may be installed in the first user terminal 21 . That is, the device 30 may obtain the location information of the first user from the GPS sensor installed in the first user terminal 21 and determine whether the first user arrives at the showroom.

In step S905 , if it is confirmed that the first user has arrived near the showroom, in step S906 , the device 30 may transmit the first user's wait request message to the first user terminal 21 .

When it is confirmed from the first user terminal 21 that the first user has arrived near the showroom, the device 30 identifies the showroom situation and sends a waiting request message for the first user to enter the showroom to the first user terminal 21 . ) can be transmitted.

In step S907 , the device 30 may transmit the expected waiting time of the showroom and information on the number of people waiting to the first user terminal 21 .

Specifically, when the wait request message is received by the first user terminal 21 , the device 30 transmits to the first user terminal 21 information on the waiting status of the showroom to the first user terminal 21 . can

10 is a flowchart for explaining a process of identifying a stock status of a product that a user wants to purchase according to an exemplary embodiment.

Referring to FIG. 10 , first, in step S1001 , the device 30 may identify a product that the first user wants to purchase.

In step S1002, if the product that the first user wants to purchase is identified as the first product, in step S1003, the device 30 may determine whether the first product is in stock.

In step S1003, if it is determined that there is stock for the first product, in step S1004, the device 30 may obtain the stock number of the first product.

In step S1005, the device 30 may determine whether the stock number of the first product is less than a preset first reference number. Here, the first reference number may be set differently according to embodiments.

In step S1005, if the stock number of the first product is less than the preset first reference number, in step S1006, the device 30 determines that the stock number of the first product is scheduled to be out of stock, and the first user terminal ( 21), it is possible to transmit an out-of-stock notification message for the first product.

For example, when the stock number of the first product is 5 and the first reference number is 10, the device 30 determines that the first product is scheduled to be out of stock, and sends the first product to the first user terminal 21 . You can send an out-of-stock notification message for a product.

In step S1005, if the stock number of the first product is greater than the preset first reference number, in step S1007, the device 30 determines that the stock number of the first product is sufficient, and returns to the first user terminal 21 A purchase guide message for the first product may be transmitted.

For example, if the stock number of the first product is 30 and the first reference number is 10, the device 30 determines that the stock number of the first product is sufficient to sell, and the first user terminal 21 to transmit a purchase guide message for the first product.

In step S1003, if it is determined that there is no stock for the first product, in step S1008, the device 30 recommends a second product registered as a product associated with the first product to the first user terminal 21 message can be sent.

11 is a flowchart illustrating a process of issuing a discount coupon according to a user's activity according to an exemplary embodiment.

Referring to FIG. 11 , first, in step S1101 , the device 30 may check the current time point.

In step S1102 , the device 30 may determine whether a preset first reference time has elapsed since the current point in time when the first user watched the first broadcast. Here, the first reference time may be set differently according to embodiments.

In step S1102, when a preset first reference time has elapsed from the point in time when the first user watched the first broadcast at the current time, in step S1103, the device 30 issues a first discount coupon used when purchasing a product Thus, it may be provided through the first user account.

In step S1102 , when a preset first reference time has not elapsed since the current point in time when the first user watched the first broadcast, the device 30 may perform step S403 .

In step S1104 , the device 30 may determine whether the first user has uploaded the third avatar to a social network service (SNS). Here, the SNS may include, but is not limited to, Instagram, YouTube, Facebook, Twitter, and the like.

In step S1104, if the first user does not upload the third avatar to SNS (Social Network Service; SNS), the device 30 returns to step S1103 to provide the first discount coupon through the first user account. have.

In step S1105 , when the third avatar is uploaded to the SNS by the first user, the device 30 may calculate the number of times the first user has uploaded the third avatar.

In step S1106 , the device 30 may compare the number of uploads of the third avatar with a preset first reference number. Here, the first reference number may be set differently according to embodiments.

In operation S1107, if the number of uploads of the third avatar is less than the first reference number, the device 30 may issue a second discount coupon having a higher discount rate than that of the first discount coupon and provide it to the first user account.

For example, when the number of times the first user uploads the third avatar is 4 and the first reference number is 7, the device 30 may provide the second discount coupon to the first user account.

In operation S1108, if the number of uploads of the third avatar is greater than the first reference number, the device 30 may issue a third discount coupon having a higher discount rate than that of the second discount coupon and provide it to the first user account.

For example, when the number of uploads of the third avatar is 10 and the first reference number is 7, the device 30 may provide a third discount coupon to the first user account.

12 is a flowchart illustrating a process of selecting review data to be displayed on the first pop-up window 130 according to an exemplary embodiment.

Referring to FIG. 12 , first, in step S1201 , the device 30 may extract review data in which a review for a first product is registered. Specifically, the device 30 may store review data registered by a plurality of users who purchased the first product in the database of the device 30, and the device 30 may review the first product from the database. Registered review data can be extracted.

In step S1202 , the device 30 may check whether a picture of wearing the first product is registered, and may extract first data that is review data in which a picture of wearing the first product is registered.

In step S1203 , the device 30 may extract second data, which is review data, from the first data, in which the number of letters of the review for the first product is greater than the preset reference number of letters.

Specifically, the device 30 may extract the second data by extracting text information from the first data and confirming whether the number of characters of the review for the first product is greater than the preset reference number of characters. Here, the reference number of characters may be changed differently according to embodiments.

In step S1204 , the device 30 may extract third data, which is review data, in which satisfaction with the first product is higher than a preset standard satisfaction from the second data.

Specifically, the device 30 may extract the third data by checking whether the satisfaction with the first product is higher than the preset standard satisfaction from the second data. Here, the criterion satisfaction may be changed differently according to embodiments.

In step S1205 , the device 30 may transmit the third data to the first provider terminal 11 .

That is, the device 30 registers a picture of wearing the first product from the review data, the number of letters of the review written for the first product is greater than the standard number of letters, and the satisfaction with the first product is higher than the standard satisfaction level The review data may be extracted and transmitted to the first provider terminal 11 .

In step S1206 , the device 30 may receive the fourth data selected by the first provider terminal 11 to be displayed on the first pop-up window 130 among the third data and data other than the third data.

The first provider may receive the third data and data other than the third data, select fourth data that is data to be displayed on the first pop-up window 130 , and transmit the fourth data.

In step S1207 , the device 30 may generate the first pop-up window 130 to display the fourth data.

In step S1208 , the device 30 may transmit the first pop-up window 130 to the first user terminal 21 .

Specifically, the device 30 transmits the first pop-up window 130 displaying the fourth data to the first user terminal 21 , and the first user uses the first pop-up window 130 through the first user terminal 21 . to confirm the fourth data.

13 is a flowchart illustrating a process of generating a second pop-up window according to a product sales rate and key keyword information according to an exemplary embodiment.

Referring to FIG. 13 , first, in step S1301 , the device 30 may display fourth data on the first pop-up window 130 .

In step S1302 , the device 30 may extract fifth data, which is review data in which the sales rate of the first product is higher than the average sales rate of the first product, from the fourth data.

The device 30 may calculate an average sales rate of the first product by extracting the sales details of the first product from the database. The average sales rate of the first product may be any one of an annual average sales rate, a monthly average sales rate, and a quarterly average sales rate of the first product, but is not limited thereto.

In step S1303, the device 30 may extract a first keyword classified as a core keyword from among the fifth data.

Specifically, when the fourth data is displayed on the first pop-up window 130 , the device 30 may extract the fifth data in which it is determined that the sales rate of the first product is higher than the average sales rate of the first product. The device 30 may extract text information from the fifth data, and may extract the first keyword by classifying words mentioned above a preset reference value in the extracted text information as core keyword information. Here, the reference value may be set differently depending on the embodiment.

That is, the device 30 may extract text information from a review registered in the fifth data, and may extract words mentioned above a reference value in the extracted text information as a first keyword classified as a core keyword.

For example, the device 30 selects “quality”, “quick delivery”, “satisfaction”, “pretty fit”, “color”, “regular size”, “material”, “repurchase” among the reviews registered in the fifth data. Text information such as ” can be extracted. Thereafter, when the reference value is set to 5 times, the device 30 indicates that the words for “quality”, “satisfaction”, “regular size”, and “repurchase” are mentioned 5 or more times based on the extracted text information. Upon confirmation, the first keyword may be extracted by classifying “quality”, “satisfaction”, “regular size”, and “repurchase” as key keywords.

In step S1304 , the device 30 may extract sixth data including the first keyword from the first data.

Specifically, the device 30 may extract the sixth data including the first keyword while the photo wearing the first product is registered among the review data.

In step S1305 , the device 30 may generate a second pop-up window to display the sixth data.

In step S1306 , the device 30 may transmit the second pop-up window to the first user terminal 21 .

Specifically, the device 30 transmits the second pop-up window displaying the sixth data to the first user terminal 21 , and the first user checks the sixth data through the second pop-up window through the first user terminal 21 . can

14 is a flowchart illustrating a process of calculating a broadcast concentration time and setting a user's allowable range according to an exemplary embodiment.

Referring to FIG. 14 , first, in step S1401 , the device 30 may receive a request for access to a web site providing live broadcasting from the first user terminal 21 .

In step S1402 , the device 30 processes to access the website according to the request for access to the website, and provides the website's home page to the first user terminal 21 , and the home page is displayed on the first user terminal The operation of the first user terminal 21 may be controlled to be displayed on the screen of 21 .

In step S1403, the device 30 may obtain the first user information by checking the first user account. At this time, the device 30 checks the first user account logged in to the first user terminal 21, inquires the user information stored in the database through the first user account, and obtains the first user information from the database. can Here, the first user information is user information about the first user, and may include profile information of the first user, purchase history, broadcast viewing history, and the like.

In step S1404 , the device 30 may receive a playback request for the first broadcast from the first user terminal 21 .

Specifically, when a representative image of a first broadcast that is one of live broadcasts is clicked on the home page displayed on the screen of the first user terminal 21 , the device 30 transmits the first broadcast from the first user terminal 21 . may receive a playback request. For example, if the first broadcast is a broadcast promoting a first product, the representative image of the first broadcast is the image of the first product, and the reproduction request for the first broadcast is about reproducing the detailed information of the first product It can be a request.

In step S1405 , the device 30 may obtain first broadcast information by checking the first broadcast. In this case, the device 30 may obtain the first broadcast information from the database by checking the first broadcast through the playback request for the first broadcast, inquiring the broadcast information stored in the database. Here, the first broadcast information is broadcast information for the first broadcast, and may include attribute information of the first broadcast, user reproduction details, and the like.

In step S1406 , the device 30 may acquire the user reproduction details of the first broadcast through the first broadcast information. Here, the first broadcast information may include a playback history of a user who focused on the first broadcast, and the user playback history of the first broadcast may include a breakdown of which user focused on the first broadcast for how long.

For example, when the first broadcast is displayed on the screen of the first user terminal 21, from the time the web page for the first broadcast is displayed to the time when the web page for the first broadcast moves to another page, Measured as the concentration time of one broadcast, the first user and the concentration time of the first broadcast may be added to the user reproduction history of the first broadcast.

In step S1407 , the device 30 may check the concentration time for each user based on the user's playback history of the first broadcast.

For example, when the first user, the second user, and the third user are registered as users reproduced in the user reproduction history of the first broadcast, the device 30 determines the first user's concentration time and the second user's concentration The time and the concentration time of the third user may be checked, respectively.

In step S1408 , the device 30 may calculate the average concentration time of the first broadcast through the average value of the concentration times checked for each user.

For example, when the first user concentrates on the first broadcast for 30 minutes, the second user concentrates on the first broadcast for 60 minutes, and the third user focuses on the first broadcast for 90 minutes, The device 30 may calculate the average concentration time of the first broadcast as 60 minutes.

In step S1409 , the device 30 may set the reference time according to the length of the average concentration time of the first broadcast.

For example, the device 30 sets the reference time to 15 minutes when the average concentration time of the first broadcast is 1 hour, and sets the reference time to 25 minutes when the average concentration time of the first broadcast is 2 hours. can be set. The criterion for setting the reference time may be set differently depending on the embodiment.

In operation S1410 , the device 30 may calculate the minimum time within the user permissible range as a value obtained by subtracting the reference time from the average concentration time of the first broadcast.

For example, when the average concentration time of the first broadcast is 1 hour and the reference time is 15 minutes, the device 30 may calculate the minimum time of the user permissible range as 45 minutes.

In step S1411 , the device 30 may calculate the maximum time of the user permissible range as a value obtained by adding the reference time to the average concentration time of the first broadcast.

For example, when the average concentration time of the first broadcast is 1 hour and the reference time is 15 minutes, the device 30 may calculate the maximum time of the user permissible range as 75 minutes.

In step S1412 , the device 30 may set the user tolerance range based on the minimum time of the user tolerance range and the maximum time of the user tolerance range.

For example, when the average concentration time of the first broadcast is 1 hour, the device 30 may set the user permissible range to a range of 45 minutes to 75 minutes.

15 is a flowchart illustrating a process of providing broadcast recommendation information by predicting a broadcast concentration time according to an exemplary embodiment.

Referring to FIG. 15 , first, in step S1501 , the device 30 may obtain the first user information by checking the first user account.

In step S1502, the device 30 may obtain the first broadcast information by checking the first broadcast.

In operation S1503, the first user's concentration time for the first broadcast may be predicted based on the first user information and the first broadcast information. Here, the concentration time of the first user may mean a time required for the first user to concentrate on the first broadcast.

In step S1504 , the device 30 may determine whether the concentration time of the first user is within a user allowable range. Here, as described above, the user permissible range may be set differently according to the average concentration time.

If it is determined in step S1504 that the concentration time of the first user is within the user tolerance range, in step S1505 , the device 30 provides the first broadcast to the first user terminal 21 , and the first user terminal 21 ) may control the operation of the first user terminal 21 so that a web page for the first broadcast is displayed on the screen.

Here, the web page for the first broadcast is a web page connected by clicking on the representative image of the first broadcast, and may include detailed information about the first broadcast. For example, when the representative image of the first broadcast is the image of the first product, the web page for the first broadcast is a page on which detailed information of the first product is displayed.

That is, when the playback request for the first broadcast is received from the first user terminal 21 , the device 30 predicts the concentration time of the first user for the first broadcast, and as a result, the concentration time of the first user is If it is confirmed that the first broadcast is within the user tolerance, it is determined that the first broadcast is suitable for the first user, and the first broadcast may be provided to the first user terminal 21 .

If it is determined in step S1504 that the concentration time of the first user is not within the user tolerance range and is outside the user tolerance range, in step S1506 , the device 30 determines that the concentration time of the first user is shorter than the minimum time of the user tolerance range You can check whether

If it is confirmed in step S1506 that the concentration time of the first user is shorter than the minimum time of the user permissible range, in step S1507, the device 30 provides recommendation information for the second broadcast to the first user terminal 21, The operation of the first user terminal 21 may be controlled so that the recommendation information for the second broadcast is displayed on the screen of the first user terminal 21 . Here, the second broadcast is a broadcast that has the same subject as the first broadcast and has a greater number of characters than the first broadcast, and the recommendation information for the second broadcast may include a representative image of the second broadcast.

For example, the first broadcast is a broadcast that promotes a first product and is a broadcast consisting of 100 letters and 20 images, and the second broadcast is a broadcast that promotes the first product and is a broadcast consisting of 120 letters and 10 images. In this case, when it is confirmed that the first user's concentration time is shorter than the minimum time of the user permissible range, the device 30 inquires the broadcast information stored in the database to check the second broadcast composed of a larger number of characters than the first broadcast, , recommendation information for the second broadcast may be provided to the first user terminal 21 .

That is, when the playback request for the first broadcast is received from the first user terminal 21 , the device 30 predicts the concentration time of the first user for the first broadcast, and as a result, the concentration time of the first user is If it is determined that the first broadcast is out of the user tolerance range, it is determined that the first broadcast is not suitable for the first user, and it is confirmed that the concentration time of the first user is shorter than the minimum time of the user tolerance range, the concentration time of the first user In order to increase the number of characters, it is determined that the second broadcast composed of a larger number of characters than the first broadcast is suitable for the first user, so that recommendation information for the second broadcast can be provided to the first user terminal 21 . In this case, the device 30 may provide the recommendation information for the first broadcast and the second broadcast together to the first user terminal 21 .

If it is determined in step S1506 that the concentration time of the first user is longer than the minimum time of the user permissible range, it is confirmed that the concentration time of the first user is outside the user permissible range, so that the concentrating time of the first user is the maximum of the user permissible range. It may be confirmed as longer than the time, and if it is confirmed that the concentration time of the first user is longer than the maximum time of the user permissible range, in step S1508, the device 30 transmits the recommendation information for the third broadcast to the first user terminal ( 21), and the operation of the first user terminal 21 may be controlled so that the recommendation information for the third broadcast is displayed on the screen of the first user terminal 21 . Here, the third broadcast is a broadcast that has the same subject as the first broadcast and is composed of fewer characters than the first broadcast, and the recommendation information for the third broadcast may include a representative image of the third broadcast.

For example, the first broadcast is a broadcast that promotes the first product, and is a broadcast consisting of 100 letters and 20 images, and the third broadcast is a broadcast that promotes the first product and is a broadcast consisting of 80 letters and 30 images. In this case, when it is confirmed that the concentration time of the first user is longer than the maximum time of the user permissible range, the device 30 inquires the broadcast information stored in the database to check the third broadcast composed of fewer characters than the first broadcast, , recommendation information for the third broadcast may be provided to the first user terminal 21 .

That is, when the playback request for the first broadcast is received from the first user terminal 21 , the device 30 predicts the concentration time of the first user for the first broadcast, and as a result, the concentration time of the first user is If it is determined that it is out of the user tolerance range, it is determined that the first broadcast is not suitable for the first user, and if it is confirmed that the concentration time of the first user is longer than the maximum time of the user tolerance range, the concentration time of the first user In order to reduce the number of characters of the first broadcast, it is determined that the third broadcast having fewer characters than the first broadcast is suitable for the first user, so that recommendation information for the third broadcast can be provided to the first user terminal 21 . In this case, the device 30 may provide the recommendation information for the first broadcast and the third broadcast together to the first user terminal 21 .

16 is an exemplary diagram of a configuration of an apparatus according to an embodiment.

Device 30 according to one embodiment includes a processor 31 and a memory 32 . The device 30 according to an embodiment may be the above-described server or terminal. The processor may include at least one of the devices described above with reference to FIGS. 1 to 15 , or perform at least one method described above with reference to FIGS. 1 to 15 . The memory 32 may store information related to the above-described method or may store a program in which the above-described method is implemented. Memory 32 may be volatile memory or non-volatile memory.

The processor 31 may execute a program and control the device 30 . The code of the program executed by the processor 31 may be stored in the memory 32 . The device 30 may be connected to an external device (eg, a personal computer or a network) through an input/output device (not shown) and exchange data.

The embodiments described above may be implemented by a hardware component, a software component, and/or a combination of a hardware component and a software component. For example, the apparatus, methods and components described in the embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate (FPGA) array), a programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions, may be implemented using one or more general purpose or special purpose computers. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For convenience of understanding, although one processing device is sometimes described as being used, one of ordinary skill in the art will recognize that the processing device includes a plurality of processing elements and/or a plurality of types of processing elements. It can be seen that may include For example, the processing device may include a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as parallel processors.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the embodiment, or may be known and available to those skilled in the art of computer software. Examples of the computer-readable recording medium include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic such as floppy disks. - includes magneto-optical media, and hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

Software may comprise a computer program, code, instructions, or a combination of one or more of these, which configures a processing device to operate as desired or is independently or collectively processed You can command the device. The software and/or data may be any kind of machine, component, physical device, virtual equipment, computer storage medium or device, to be interpreted by or to provide instructions or data to the processing device. , or may be permanently or temporarily embody in a transmitted signal wave. The software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored in one or more computer-readable recording media.

As described above, although the embodiments have been described with reference to the limited drawings, those skilled in the art may apply various technical modifications and variations based on the above. For example, the described techniques are performed in an order different from the described method, and/or the described components of the system, structure, apparatus, circuit, etc. are combined or combined in a different form than the described method, or other components Or substituted or substituted by equivalents may achieve an appropriate result.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

Claims (3)

A method performed by an apparatus comprising:
Receiving a live broadcast proceeding request for a first broadcast that is a live broadcast of the first provider for the first product from the first provider terminal;
In response to the live broadcast request, a first page on which the first broadcast is performed and a second page providing a purchase order for the first product are generated, and the first page and the second page are included. transmitting a live broadcast page to the first provider terminal;
transmitting a notification message for the start of the first broadcast to a first user terminal when it is confirmed that the first broadcast has started through the first page;
when the first product is photographed through the camera of the first provider terminal, transmitting the photographed image of the first product to the first user terminal;
controlling the live broadcast page to be displayed on the screen of the first user terminal when viewing of the first broadcast is confirmed through the first user terminal to which the first user account corresponding to the first user is logged in;
determining whether a preset first reference time has elapsed since the first user watched the first broadcast;
providing a first pop-up window for the review of the first product to the first user terminal when it is confirmed that a preset first reference time has not elapsed from the time when the first user watched the first broadcast; and
Storing data for the first broadcast when it is confirmed that the first broadcast has ended through the first page
including,
identifying a category including the first product from among predefined categories;
transmitting a body information input request message to the first user terminal when the first product is included in the first category;
obtaining body information of the first user based on the height and weight information of the first user input by the first user terminal through the second page;
extracting first part body information of a first part that is any one of the body parts of the first user;
obtaining a purchase history of a product from the first user account and extracting a first purchase history corresponding to the first category;
extracting first part fits corresponding to the first part from the first purchase history, and acquiring pre-registered first part body information of the first user corresponding to the first part fits;
Weights corresponding to the previously registered first part body information are generated based on the obtained similarity with the first part body information, and the generated weights are applied to the number of purchases of the first part fits, respectively. ranking the first portion fits according to the preference of the first user;
determining whether the first product is manufactured by any of the first part fits;
transmitting a fit notification message of the first product to the first user terminal when the first product is manufactured by any one of the part fits within a predefined range among the first part fits; and
When the first product is not manufactured by any one of the part fits within the predefined range among the first part fits, product information included in the first category and manufactured with the first part fit is extracted to obtain the first product information. Step of transmitting to the user terminal
further comprising,
If the first product is not manufactured by any one of the first part fits within the predefined range, a potential part fit that is at least one of the part fits within the predefined range is set to the first user and matching the first product and recording it in a database;
If the second user's second site fit is not made with any of the second site fits within the predefined range, a second latent site fit that is at least one of the second site fits within the predefined range matching the second users and the first product and recording in a database;
When the number of times the latent part fit and the second latent part fit that match each other are recorded exceeds a threshold, the part fit of the first product is sent to the second user terminals of the first user terminal and the second users. Transmitting custom-made intention inquiry messages as to whether there is a willingness to change and customize; and
Determining whether to produce by changing the part fit of the first product based on responses to the custom-made intention inquiry messages
further comprising
How to provide a live commerce platform service for selling women's wear. delete delete

Images