KR102414990B1 - Advertisement providing method based on blockchain platform - Google Patents

Abstract

The present invention provides a method for providing an advertisement system based on a block chain platform, comprising the steps of: developing a block chain platform based advertisement system; building an advertisement system based on the developed blockchain platform; and operating the constructed platform-based advertisement system, wherein the block-chain platform-based advertisement system includes a card 300 including an IC (Integrated Circuit) chip for storing the block-chain platform-based card service application. When the card service application is accessed through the card 300, information on the accessed card service application is received from the card 300, and the information received, input or output to the user device according to the user's operation is also the block as user behavior information. user devices writing to the chain; And it is possible to provide a method for providing an advertisement system based on a block chain platform, including a content providing server 200 that builds an advertisement system in conjunction with the block chain platform and registers advertisement contents with targeting conditions set.

Description

How to provide an advertisement system based on a blockchain platform {ADVERTISEMENT PROVIDING METHOD BASED ON BLOCKCHAIN PLATFORM}

The present invention relates to a method of providing an advertisement system based on a blockchain platform.

We are advancing into the era of big data in which it is possible to provide customized advertisements to consumers using credit card transaction information, or to collect and analyze additional activity information such as content users' search data and app usage. In other words, the era of customized advertisements based on consumer behavioral information is coming. However, since it is essential to collect and analyze consumer behavioral information in customized advertising, an evolutionary form of advertising, the issue of personal information protection has always been raised. Accordingly, there is a need for a compromise plan to ensure free advertising execution activities in the industry without compromising the value of personal information protection. Blockchain technology, which is emerging as a key next-generation IT technology, records continuously increasing data in a specific unit of block, and each node composing a peer-to-peer (P2P) network converts the block into a chain. It refers to data management technology that manages data structures. At this time, the blockchain data composed of a chain-type data structure is operated in the form of a distributed ledger at each node without a central system. Transactions in the block chain are made by digital signatures by Public Key Infrastructure (PKI) or Public Key Encryption. The public key infrastructure encrypts specific data with a private key, and enables decryption of encrypted data only with the public key paired with the private key. use Participants in the blockchain are identified by an address, which is a string generated by applying a hash algorithm to a public key. According to this process, blockchain participants can prove that they are legitimately qualified while maintaining anonymity.

Korean Patent Publication No. 10-2020-0132177

An object of the present invention is to provide an advertisement service providing system based on block chain technology, but to provide a method for providing an advertisement system based on a block chain platform to execute customized advertisements with guaranteed anonymity.

In addition, it is to provide a method for providing an advertisement system based on a block chain platform having a physical structure for implementing both an online environment providing an advertisement system and an offline physical environment implementing the advertisement system in an optimized and stable environment.

In addition, in performing both online and offline construction, equipment that can overcome the limitations of installation and implementation so that it is not limited to a specific region and a specific environment and is relatively unaffected by temperature, climatic and environmental factors (e.g. : Server, etc.) to provide a method of providing an advertisement system based on a block chain platform that can be built overcoming the overall installation environment of the system.

In addition, it is to provide a method of providing an advertisement system based on a block chain platform that can maintain the condition of the equipment in the long term through temperature control and temperature maintenance of the equipment itself and the establishment of an efficient and optimized environment for it.

The problems of the present invention are not limited to the problems mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the following description.

The present invention provides a method for providing an advertisement system based on a block chain platform, comprising the steps of: developing a block chain platform based advertisement system; building an advertisement system based on the developed blockchain platform; and operating the constructed platform-based advertisement system, wherein the block-chain platform-based advertisement system includes a card 300 including an IC (Integrated Circuit) chip for storing the block-chain platform-based card service application. When the card service application is accessed through the card 300, information on the accessed card service application is received from the card 300, and the information received, input or output to the user device according to the user's operation is also the block as user behavior information. user devices writing to the chain; and a content providing server 200 that builds an advertisement system in conjunction with the block chain platform and registers advertisement contents with targeting conditions set, providing a method for providing an advertisement system based on a block chain platform.

According to the present invention as described above, there are one or more of the following effects.

The present invention can provide an advertisement service providing system based on block chain technology, and a block chain platform based advertisement system providing method for executing customized advertisements with guaranteed anonymity.

In addition, it is possible to provide a method for providing an advertisement system based on a blockchain platform having a physical structure for implementing both an online environment providing an advertisement system and an offline physical environment implementing the advertisement system in an optimized and stable environment.

In addition, in performing both online and offline construction, equipment that can overcome the limitations of installation and implementation so that it is not limited to a specific region and a specific environment and is relatively unaffected by temperature, climatic and environmental factors (e.g. : server, etc.) can provide a method of providing an advertisement system based on a blockchain platform that can be built overcoming the overall installation environment.

In addition, it is possible to provide a method of providing an advertisement system based on a block chain platform that can maintain the equipment condition in the long term through temperature control and temperature maintenance of the equipment itself and the establishment of an efficient and optimized environment for it.

1 is a diagram for explaining a system capable of providing an advertisement service based on a block chain platform according to an embodiment of the present invention;
2 is a view for explaining a system capable of providing an advertisement service based on a block chain platform using a smart card according to an embodiment of the present invention;
3 is a flowchart illustrating a method of providing an advertisement service based on a block chain platform according to an embodiment of the present invention.
4 to 5 are diagrams schematically illustrating a physical structure of an advertisement content providing server, which is a main component among the components of the system according to FIG. 1 .
7 to 9 are exemplary views of an advertisement platform to be implemented by the present invention.

Hereinafter, a detailed description of a preferred embodiment of the present invention will be described with reference to the accompanying drawings. In the following description of the present invention, if it is determined that a detailed description of a related well-known function or configuration may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted.

1 is a diagram for explaining a system capable of providing an advertisement service based on a block chain platform according to an embodiment of the present invention. The block chain platform-based advertisement system 1000 includes a user device 100 and an advertisement content providing server 200 . The user device 100 is a device that records user information and user behavior information according to the user's use in a block chain, and includes a personal computer (PC), a smart phone, a tablet PC, and a notebook (note book). , a TV, a personal digital assistant (PDA), and a device capable of receiving user information or a user's manipulation, such as navigation.

Here, the user information is user profile information of the user device 100 , and means basic personal information such as a user's name, age, and address. In addition, the user behavior information refers to information related to a user's manipulation of the user device 100 . User behavior information may include, for example, information searched or inputted at any time and place using the user device 100 , output content (viewed or listened content), and information exchanged through communication (received or transmitted information), information on the executed application, and the like. That is, the user behavior information may be history information indicating a usage aspect of the user device 100 . When the user's consent is obtained, the user device 100 generates an electronic signature for user information and user behavior information using the user's private key, and transmits a transaction including the digitally signed data and the original data to each in the block chain. propagated to the node.

Here, the user's consent may be obtained by receiving an input indicating consent to the use of user information and user behavior information on the user device 100 .

The advertisement content providing server 200 is configured to build an advertisement system in conjunction with a block chain platform. The advertiser may register advertisement contents in the advertisement contents providing server 200 through the block chain platform. In this case, the advertiser may pay an advertisement fee to the block chain platform and register the advertisement content, or may pay an advertisement fee according to the degree of advertisement execution later. The advertiser may register information related to the targeting condition of the corresponding advertisement content together with the advertisement content to be published in the advertisement content providing server 200 .

Here, the targeting condition refers to the age, residence, workplace, gender, date of birth, marital status, interest, purchase behavior, education level, income, medical history, financial status, family relationship, magazine of the virtual consumer to which the advertiser wants to expose advertisement content It may include information about a specific place and time, along with various profile information and behavior information, such as whether or not to subscribe. In addition, the advertisement content providing server 200 may provide a reward to be provided to the user exposed to the advertisement when the advertisement is published to the user device 100 through the block chain platform. Here, the case in which the advertisement is published may mean a case in which an advertisement is received in the user terminal device 100 of the user or a case in which the advertisement received from the user terminal device 100 is read, and the case responds to the advertisement.

In addition, a reward is a profit compensation for the user's advertisement inquiry, viewing, etc., and may be paid to the user in the form of a certain fee. The advertisement contents providing server 200 registers advertisement contents with targeting conditions set, and records advertisement contents for which targeting conditions determined based on user information and user behavior information recorded in the block chain among the registered advertisement contents are set in user information. can be transmitted to the specified device. Specifically, the advertisement content providing server 200 classifies the user information and user behavior information recorded in the block chain according to a preset criterion, determines the advertisement content in which a targeting condition matching the classified information is set, and the determined advertisement Content may be transmitted to a device according to user information.

For example, if the search history of Hawaii recommended tourist destinations is recorded in the block chain as user behavior information, the search history of Hawaii recommended tourist destinations may be classified as a targeting condition of a resort search, and the advertisement content providing server 200 is a resort The advertisement of the hotel reservation site as advertisement content for which the search condition is set may be transmitted to the user device 100 corresponding to the user's address or to an external device according to user information. That is, the advertisement content providing server 200 uses an algorithm that can classify such information according to a preset targeting condition even if it does not receive or decode the user information and user behavior information recorded in the block chain, the classified information and Advertisement content to which matching targeting conditions are set may be determined.

The advertisement content providing server 200 may transmit the determined advertisement content to the user device 100 corresponding to the user's address or to an external device according to user information. That is, there is no need to transmit user information and user behavior information to the advertisement content providing server 200 , and only encrypted data is used, so that targeted advertisement content is transmitted to each user's device while ensuring anonymity of each user. can be 2 is a diagram for explaining a system capable of providing an advertisement service based on a block chain platform using a smart card according to an embodiment of the present invention. As in the example shown in Figure 2,

On the other hand, in the present advertisement system 1000, when an applet included in the IC (Integrated Circuit) 310 of the card 300 is accessed through the card 300 , use information of the accessed applet is used as user behavior information. It can be recorded on the blockchain. Here, the applet refers to a card service application that is mounted in the IC chip 310 of the card 300 and can provide services added to the card 300 . These applets can be run in an operating system based on a blockchain platform.

In addition, access refers to various types of card use such as remittance, payment, authentication, access control, lock, unlock, point accumulation, and point use using an applet mounted in the IC chip 210 . For example, the user may use the card 300 to pay at a store, enter a library, or open and close a car key. At this time, the applet mounted in the IC chip 310 of the card 300 is accessed. The usage information of the accessed applet may be recorded in the block chain as user behavior information, and specifically, the applet accessed from the card 300 by the user device 100 through the communication chip 320 included in the card 300 . You can receive information about , and record the received information as user behavior information in the block chain. In this case, each user may be identified through a private key, which is a unique identifier, and interaction between the user and the block chain platform may be performed through the user terminal device 100 . Meanwhile, the card 300 according to the present embodiment may be implemented as a standard card type according to the international ID card standard (eg, the ID-1 standard in ISO/IEC 7810). In this case, the card 300 may be implemented in a form in which the IC chip 310 is embedded, and may communicate with the user terminal device 100 through the communication chip 320 . Here, the communication chip 320 communicates data with the user terminal device 100 according to various communication standards such as an infrared method, an RF method, a near field communication (NFC) method, a Zigbee, and a Bluetooth (Bluetooth) method. can transmit or receive.

2 shows an example in which the communication chip 320 is implemented as a Bluetooth chip. Meanwhile, the card 300 may be implemented as a subscriber identify module (SIM) card type according to the international ID card standard (eg, ID-000 standard in ISO/IEC7810). In this case, the card 300 may be inserted into the SIM card slot in the user terminal device 100 and connected thereto, and then may transmit data therebetween. Mainly, it can be used in this form when a user is issued and registered a mobile card through a card management application instead of being issued a real card. In addition, the communication chip 320 may be implemented as NFC (Near Field Communication) to transmit data between the user terminal devices 100 in a short distance.

Thereafter, the advertisement content providing server 200 may transmit, to the user terminal device 100 , the advertisement content in which the targeting condition corresponding to the user information and user behavior information recorded in the block chain among the registered advertisement contents is set. Here, the user terminal device 100 may be the user terminal device 100 in the name of a user registered in the accessed applet. In the example shown in FIG. 2 , when a 32-year-old woman who works in the Guro area pays by card at a restaurant not far from XX Donut Guro, an advertisement is transmitted to the user terminal device 100 of the customer. can In this case, the customer may use the user terminal device 100 to inform the block chain platform of information or personal information about the advertisement to be received in advance, or set the authority to record user behavior information in the block chain. .

Thereafter, according to the embodiment of FIG. 2 , when the user uses the card 300 at the affiliated store, the used card 300 is used for the user terminal device 100 through the communication chip 320 . Information (applet used, merchant name, purchase history, payment amount, etc.) is transmitted.

The user terminal device 100 may record the received usage information and the location and time information of the user terminal device 100 when using the card as user behavior information in the block chain. Here, the location of the user terminal device 100 may be received from a satellite using a GPS module included in the user terminal device 100 . The advertisement content providing server 200 may classify user behavior information recorded in the block chain and transmit a registered advertisement that meets the targeting condition to the user terminal device 100 .

For example, as shown in FIG. 2 , the user pays for the meal with the card 300 using the OO restaurant located within 1 km of the XX Donut Guro branch, and the IC chip 310 of the card 300 includes When the reserve is used through the applet, the user terminal device 100 receives the usage information from the card 300 (applet, OO restaurant, 2 curry rice, 12,000 won, 12:50 pm, etc.), the location of the OO restaurant affiliated store Information, etc. can be recorded on the block chain as user behavior information. At this time, the recorded user behavior information is encrypted and stored.

In this case, if the user's personal information is agreed upon on the applet, user information including the user's personal information may be transmitted to the block chain together, or user information previously registered in the block chain may be used. Based on user information and user behavior information recorded in the block chain, the advertisement content providing server 200 provides advertisements ( The Americano 1+1 event of XX Donut Guro Branch) may be transmitted to the user device 100 or an external device recorded in user information. In addition, when the user uses the card 300 , rich information of the card 300 read from the card terminal 400 registered in the affiliate store is transferred to the service providing server (POS, PG, VAN, Dongle, etc.) 500, and as such usage information, used card information, applet information, merchant information, transaction information (payment, access, etc.), subscriber information (grade, consumption type, etc.) are encrypted and recorded in the block chain. may be

In this case, the blockchain platform may pay a fee to the service providing server 500 as a price for providing information. As another embodiment, it may be assumed that a college student uses the student ID 300 to enter and exit the library of University XX within the test period. When the library access applet mounted on the IC chip 310 of the student ID 300 is accessed by communicating with the terminal at the entrance, the use information of the applet is recorded in the block chain as user behavior information.

The advertisement content providing server 200 compares the user information and user behavior information recorded in the block chain with the targeting information registered in the block chain, and transmits the advertisement content targeting university students of XX university to the user terminal device 100 . can As an example, the corresponding advertisement content may be a cafe advertisement around the XX library.

In addition, when getting off at Sindorim Station using the transportation card 300 , the advertisement content providing server 200 may transmit advertisement content targeting office workers living in the vicinity of Sindorim Station to the user terminal device 100 . As an example, the corresponding advertisement content may be an advertisement of a discount store near Sindorim Station. In addition, when a car door is opened and closed in the morning with a smart card installed with a wireless car key applet, the advertisement content providing server 200 provides advertisement contents targeting office workers living in the corresponding area and commuting to and from work using a vehicle to the user terminal device. (100) can be transmitted. As an example, the corresponding advertisement content may be a gas station advertisement around the corresponding area.

That is, since user information such as card transaction information and personal information and user behavior information are encrypted and recorded on the block chain network, the user of the user terminal device 100 is thoroughly guaranteed anonymity and, as described above, based on card transaction information. You can receive user-customized advertisements. When a user inquires or views an advertisement received on the user terminal device 100, the advertiser pays an advertisement fee through the block chain platform, and as a reward for the user's reading of the advertisement, a predetermined advertisement fee is transferred to the user's virtual account. can be paid In this way, since the customer's smart card 300 purchase cost can conflict with the advertising fee received from the advertiser, the customer's smart card 300 purchase cost can be significantly lowered or made free.

Here, the advertising fee paid by the advertiser to the block chain platform or the fee paid by the user as a reward may all take the form of virtual currency such as coins or tokens. 3 is a flowchart illustrating a block chain-based advertisement providing method according to an embodiment of the present invention. First, the advertisement contents for which the targeting condition is set are registered in the advertisement contents providing server that constructs an advertisement system by interworking with the block chain platform (S310). Thereafter, user information and user behavior information according to the user's use are recorded in the block chain (S320). At this time, when the card service application is accessed through a card including an IC chip for storing the card service application based on the block chain platform, information on the card service application accessed from the card is received, and the received information is used as user behavior information. It can be recorded on the blockchain.

In this case, information on at least one of the current location and time of the user device may be further included in the user behavior information and recorded in the block chain. In addition, the card usage information read from the card terminal communicating with the IC chip can be included in the user behavior information and recorded in the block chain. Thereafter, among the registered advertisement contents, advertisement contents in which targeting conditions determined based on user information and user behavior information recorded in the block chain are set are transmitted to the device recorded in user information (S330). Specifically, the user information and user behavior information recorded in the block chain are classified according to preset criteria, the advertisement content for which the targeting condition matching the classified information is set is determined, and the determined advertisement content is transferred to the device according to the user information. can be sent to

In addition, when the device recorded in the user information receives the advertisement content or reads the received advertisement content, it may receive a reward from the advertisement content providing server. Meanwhile, the user behavior information referred to herein may include information received, inputted, or output to the user device according to a user's manipulation. In addition, the user behavior information includes information on at least one of information about the user, the type of card service application accessed, remittance, payment, authentication, access control, lock, unlock, point accumulation, and point use by the card service application. can do.

According to various embodiments of the present invention as described above, it is possible to provide customized advertisements in various card usage situations while ensuring anonymity of individuals on the block chain network. The control method according to the various embodiments described above may be implemented as a program and stored in various recording media. That is, computer programs that are processed by various processors to execute the various control methods described above may be used in a state stored in a recording medium. As an example, the step of registering the advertising content with the targeting condition set in the advertising content providing server that builds an advertising system in conjunction with the block chain platform, recording user information and user behavior information according to the user's use in the block chain; A non-transitory readable medium ( A non-transitory computer readable medium) may be provided.

The non-transitory readable medium refers to a medium that stores data semi-permanently, rather than a medium that stores data for a short moment, such as a register, cache, memory, and the like, and can be read by a device. Specifically, the above-described various applications or programs may be provided by being stored in a non-transitory readable medium such as a CD, DVD, hard disk, Blu-ray disk, USB, memory card, ROM, and the like.

Referring to FIGS. 4 to 5 based on the above content, a method for providing an advertisement system based on a block chain platform includes the steps of: developing a block chain platform based advertisement system; building an advertisement system based on the developed blockchain platform; and operating the constructed platform-based advertisement system.

Here, in the block chain platform-based advertisement system, when the card service application is accessed through a card 300 including an IC (Integrated Circuit) chip for storing the block chain platform-based card service application, the card 300 a user device that receives information about the accessed card service application from the user device and records the information received, input or output to the user device according to the user's operation as user behavior information in the block chain; and a content providing server 200 that builds an advertisement system in conjunction with the block chain platform and registers advertisement contents with targeting conditions set.

In addition, a plurality of the content providing server 200 is provided in the server operating room, and is kept isolated from the external environment. The server operating room includes a lower panel 13 on which one side panel unit 11, the other side panel unit 12, and the one side panel unit 11 and the other side panel unit 12 are installed, and an upper panel 14 provided on the upper side between the one side panel unit 11 and the other side panel unit 12 .

Here, a first cradle 15 is provided on one side of the upper part of the lower panel 13, and a pair of cooling is provided with a first content providing server 2001 interposed therebetween. A first cooling arm 15 including a first press-in arm 16 is provided.

A second holder 161 is provided on the upper portion of the other side of the lower panel 13, and a pair of products provided on one side of the second holder 161 and cooled by pressing with a second content providing server 2002 interposed therebetween. A second cooling arm 16 including two press-fitting arms 162 is provided.

A third cradle 171 is provided on one side of the third cradle 171 in the central portion of the lower panel 13, and a pair of press-fitted products with a third content providing server 2003 interposed therebetween is cooled. A third press-in arm 172 and a pair of fourth press-in arms 173 provided on the other side of the third cradle 171 and cooled by press-fitting the fourth content providing server 2004 therebetween are provided.

Meanwhile, an accommodation module is installed on the upper panel 14, and the accommodation module accommodates the first cooling arm 15 therein and pushes at least a part of it to increase the cooling efficiency on the first cooling arm 15. A first accommodating module 19 and a second accommodating module 20 accommodating the second cooling arm 16 therein to seal at least a portion to increase the cooling efficiency on the second cooling arm 16; A third accommodating module 21 for accommodating the third cooling arm 17 therein and sealing at least a part of it to increase the cooling efficiency of the third cooling arm 17, and the upper panel 14 and the connecting body 142 ) and includes a movable panel 141 interlocking with the first accommodating module 19 to the third accommodating module 21 .

The first accommodating module 19 includes a first upper frame 191 that is interlocked with the movable panel 141 and the first connecting rod B1, and a pair of pairs provided on both sides of the first upper frame 191 A first extension panel 192 is provided, and the first extension panel 192 is positioned so that the first cooling arm 15 is accommodated therein so that the cooling efficiency on the first cooling arm 15 is improved. .

The second accommodating module 20 includes a second upper frame 201 that is interlocked with the movable panel 141 and the second connecting rod B2, and a pair of pairs provided on both sides of the second upper frame 201 A second extension panel 202 is provided, and the second extension panel 202 is positioned so that the second cooling arm 16 is accommodated therein so that the cooling efficiency on the second cooling arm 16 is improved. .

Here, the third accommodating module 21 includes a third upper frame 211 that is interlocked with the movable panel 141 and a third connecting rod B3, and a pair provided on both sides of the third upper frame 211 is provided with a third extension panel 212 of do.

In addition, the first extension panel 192 to the third extension panel 212 slide left and right in the first upper frame 191 to the third upper frame 211, respectively, so that the first cooling arm (15) to by adjusting the free space for the third cooling arm (17), the cooling efficiency of the first cooling arm (15) to the third cooling arm (17) is increased.

The one side panel part 11 is provided with the first driving body 111 and a first driving panel 112 that is vertically moved from the first driving body 111 and connected to the upper panel 14, and the The other panel unit 12 includes a second driving body 121 and a second driving panel 122 that is vertically moved from the second driving body 121 and connected to the upper panel 14 .

Here, based on the flow of the first driving panel 112 and the second driving panel 122 , the first accommodating module 19 to the third accommodating module 21 are formed by the first cooling arm 15 to The position is moved to accommodate or remove the third cooling arm 17 .

The server operating room includes a first built-in actuator 31 provided inside the first driving body 111 and the third holder 171 on one side to face the first built-in actuator 31. A second built-in actuator 32 is provided; A third built-in actuator 41 provided inside the driving body 121, and a fourth built-in actuator 42 provided on the other side of the third holder 171 to face the third built-in actuator 41 ) and a second closing panel 43 provided to vertically flow between the third built-in actuator 41 and the fourth built-in actuator 42 .

Here, the first closing panel 33 is formed in a state in which the first accommodating module 19 and the third accommodating module 21 receive the first cooling arm 15 and the third cooling arm 17 . , the first accommodating module 19 and the third accommodating module 21 are moved to the upper part to close the lower part, so that the cooling efficiency on the first cooling arm 15 is improved.

The second closing panel 43 is in a state where the first accommodating module 19 and the second accommodating module 20 receive the first cooling arm 15 and the third cooling arm 17, The second accommodating module 20 and the third accommodating module 21 are moved upward to close the lower portions of the other portions, so that the cooling efficiency on the first cooling arm 15 is improved.

Meanwhile, a lower end of one of the first extension panel 192 and the third extension panel 212 is inserted into the first closing panel 33 and mounted, and the second extension panel 202 and the third extension panel 212 are mounted thereon. The lower end of the other one of the extension panels 212 is inserted into the second closing panel 43 and mounted.

The first closing panel 33 includes a first cooling providing unit 331 that enters the inner space of the first accommodating module 19 and provides cold air on the first cooling arm 15, and the third accommodating A 3-1 cooling providing unit 332 is provided that enters the inner space of the module 21 and provides cold air on the third cooling arm 17 .

In addition, the second closing panel 43 includes a second cooling providing unit 431 that enters the inner space of the second accommodating module 20 and provides cool air on the second cooling arm 16 , and the third A 3-2 cooling providing unit 432 is provided that enters the inner space of the accommodation module 21 and provides cool air on the third cooling arm 17 .

A plurality of first sub-coolers 51 and 52 are provided on the inner surface of the first driving body 111 to perform sub-cooling to reinforce the internal temperature of the first driving body 111 . A plurality of second sub-coolers 61 and 62 are provided on the inner surface of the second driving body 121 to perform sub-cooling to reinforce the internal temperature of the second driving body 121 . The driving method of the physical components described above is based on a motor, an actuator, etc., and the forward and backward movement and rotational movement are made, and the shape and size of each component can be variously selected and provided according to the installation site and materials to be implemented. . Although the present invention has been described with reference to the embodiment shown in the drawings, which is merely exemplary, it will be understood by those skilled in the art that various modifications and equivalent other embodiments are possible therefrom. Accordingly, the true technical protection scope of the present invention should be determined by the technical spirit of the appended claims.

100: user terminal device
200: advertising content providing server
300: card
310: IC chip
320: communication chip
400: card terminal
500: service providing server
1000: advertising system

Claims (3)

As a construction facility for an advertisement system based on a blockchain platform,
The block chain platform-based advertising system,
When the card service application is accessed through the card 300 including an IC (Integrated Circuit) chip for storing the block chain platform-based card service application, information on the accessed card service application from the card 300 a user device that receives and records information received, input or output to the user device according to the user's operation as user behavior information in the block chain; and a content providing server 200 that builds an advertising system in conjunction with the block chain platform and registers advertising content with targeting conditions set,
The content providing server 200 is provided in plurality in the server operation room, and is kept isolated from the external environment,
The server operation room,
One side panel part 11, the other side panel part 12 on the other side, the lower panel 13 on which the one side panel part 11 and the other side panel part 12 are installed, and the one side panel part ( 11) and an upper panel 14 provided on the upper side between the other panel part 12,
A first cradle 15 is provided on one side of the upper part of the lower panel 13, and a pair of products provided on one side of the first cradle 15 and cooled by press-fitting the first content providing server 2001 therebetween. A first cooling arm 15 including a press-fit arm 16 is provided,
A second holder 161 is provided on the upper portion of the other side of the lower panel 13, and a pair of products provided on one side of the second holder 161 and cooled by pressing with a second content providing server 2002 interposed therebetween. A second cooling arm 16 including two press-fitting arms 162 is provided,
A third cradle 171 is provided on one side of the third cradle 171 in the central portion of the lower panel 13, and a pair of thirds that are cooled by press-fitting the third content providing server 2003 therebetween. A third press-in arm 172 and a pair of fourth press-in arms 173 provided on the other side of the third cradle 171 and cooled by press-fitting the fourth content providing server 2004 therebetween are provided. A cooling arm 17 is provided,
A receiving module is installed on the upper panel 14,
The receiving module is
The first accommodating module 19 for increasing the cooling efficiency on the first cooling arm 15 by accommodating the first cooling arm 15 therein and at least a part of it being pushed into the interior, and the second cooling arm 16 The second accommodating module 20 to increase the cooling efficiency on the second cooling arm 16 by accommodating at least a part of it and sealing at least a part of the second accommodating module 20, and the third cooling arm 17 by accommodating the inside to seal at least a part of the second accommodating module 20 3 A third accommodating module 21 for increasing the cooling efficiency of the cooling arm 17, the upper panel 14 and the connecting body 142 are connected to each other, and the first accommodating module 19 to the third accommodating module ( 21) and includes a movable panel 141 that is interlocked,
The first accommodating module 19 includes a first upper frame 191 that is interlocked with the movable panel 141 and the first connecting rod B1, and a pair of pairs provided on both sides of the first upper frame 191 A first extension panel 192 is provided, and the first extension panel 192 is positioned so that the first cooling arm 15 is accommodated therein so that the cooling efficiency on the first cooling arm 15 is improved. ,
The second accommodating module 20 includes a second upper frame 201 that is interlocked with the movable panel 141 and the second connecting rod B2, and a pair of pairs provided on both sides of the second upper frame 201 A second extension panel 202 is provided, and the second extension panel 202 is positioned so that the second cooling arm 16 is accommodated therein so that the cooling efficiency on the second cooling arm 16 is improved. ,
The third accommodating module 21 includes a third upper frame 211 that is interlocked with the movable panel 141 and the third connecting rod B3, and a pair of pairs provided on both sides of the third upper frame 211. A third extension panel 212 is provided, and the third extension panel 212 is positioned so that the third cooling arm 17 is accommodated therein so that the cooling efficiency on the third cooling arm 17 is improved. ,
The first extension panel 192 to the third extension panel 212 are,
Each of the first upper frame 191 to the third upper frame 211 slides left and right to adjust the free space for the first cooling arm 15 to the third cooling arm 17, To increase the cooling efficiency of the first cooling arm (15) to the third cooling arm (17),
The one side panel part 11 is provided with the first driving body 111 and a first driving panel 112 that is vertically moved from the first driving body 111 and connected to the upper panel 14, and the The other side panel part 12 is provided with a second driving body 121 and a second driving panel 122 that is moved up and down from the second driving body 121 and connected to the upper panel 14,
Based on the flow of the first driving panel 112 and the second driving panel 122 , the first accommodating module 19 to the third accommodating module 21 are formed by the first cooling arm 15 to the Doedoe position is moved to accommodate or remove the third cooling arm (17),
The server operation room,
A first built-in actuator 31 provided inside the first drive body 111 and a second built-in provided on one side of the third holder 171 side to face the first built-in actuator 31 A driving body 32 , a first closing panel 33 provided to vertically flow between the first built-in actuator 31 and the second built-in actuator 32 , and the second driving body 121 . A third built-in actuator 41 provided on the inside of the 3 It includes a second closing panel 43 provided to vertically flow between the built-in actuator 41 and the fourth built-in actuator 42,
The first closing panel 33 is in a state where the first accommodating module 19 and the third accommodating module 21 receive the first cooling arm 15 and the third cooling arm 17, A portion of the first accommodating module 19 and the third accommodating module 21 is moved upward to close the lower portion, so as to improve the cooling efficiency on the first cooling arm 15,
The second closing panel 43 is in a state where the first accommodating module 19 and the second accommodating module 20 receive the first cooling arm 15 and the third cooling arm 17, The second accommodating module 20 and the third accommodating module 21 are moved to the upper part to close the lower part of the other part, so that the cooling efficiency on the first cooling arm 15 is improved,
One of the first extension panel 192 and the third extension panel 212,
A lower end is inserted into and mounted on the first end panel (33), and the lower end of the other one of the second extension panel (202) and the third extension panel (212) is attached to the second end panel (43). inserted and installed,
The first closing panel 33 includes a first cooling providing unit 331 that enters the inner space of the first accommodating module 19 and provides cold air on the first cooling arm 15, and the third accommodating A method of providing an advertisement system based on a block chain platform, provided with a 3-1 cooling supply unit 332 that enters the module 21 internal space and provides cold air on the third cooling arm 17 . delete delete

Images