KR102382519B1 - Operating method for electronic apparatus for providing advertisement information and electronic apparatus supporting thereof - Google Patents

Abstract

According to the present disclosure, a method for providing advertisement information by an electronic device includes the steps of: obtaining, from a user associated with a service related to the electronic device, information about an advertisement type for an advertisement of the service to be posted on a channel of the user; checking advertisement content corresponding to the advertisement type; and providing advertisement information including information about a uniform resource locator (URL) corresponding to the advertisement content and identification information for the user. On the basis of the identification information, an advertisement consumer entering the service through the advertisement is identified, and reward information for the user can be determined based on sales information generated from the advertisement consumer.

Description

Operation method of an electronic device for providing advertisement information, and an electronic device supporting the same

The present invention relates to a method and apparatus for providing advertisement information, and more particularly, to a method and apparatus for providing advertisement information for generating various types of advertisements for a user's channel linked to a service related to an electronic device, and an electronic device thereof it's about

With the development of electronic technology, e-commerce has become a field of shopping. Customers can purchase items online without going to a shopping mall or market in person, and items purchased online are delivered to the delivery address requested by the customer.

In the case of e-commerce, since the provision of detailed and accurate information about products has a significant effect on service satisfaction, various methods for providing more detailed and accurate information are being discussed.

In this regard, reference may be made to prior documents such as KR101756594B1 or KR101500849B1.

According to the method of the present invention, advertisement information for generating various types of advertisements for a user's channel associated with a service related to an electronic device may be provided.

In addition, according to the method of the present invention, reward information may be provided to the user based on sales of the service, etc. generated when the user linked to the service related to the electronic device posts an advertisement.

The technical problems to be achieved in the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those of ordinary skill in the art to which the present invention belongs from the description below. will be able

Various embodiments may provide a method of operating an electronic device for providing advertisement information and an electronic device supporting the same.

In a method of providing advertisement information by an electronic device according to various embodiments, a user associated with a service related to the electronic device provides information about an advertisement type for an advertisement of the service to be displayed on a channel of the user. obtaining information; checking advertisement content corresponding to the advertisement type; and providing advertisement information including information on a Uniform Resource Locator (URL) corresponding to the advertisement content and identification information for the user, wherein the information is introduced into the service through the advertisement based on the identification information. Advertisement consumers are identified, and reward information for the user may be determined based on sales information generated from the advertisement consumers.

In an exemplary embodiment, the advertisement type may be a first advertisement type, and the advertisement information may include information on an item selected by the user for the advertisement content.

In an exemplary embodiment, the method further includes obtaining information about a first item selected by the user for the advertisement content, and the information about the URL is an item detail page of the first item. information, and the advertisement information may include first information for indicating the item detail page as a landing page corresponding to a first input to be obtained through the advertisement.

In an exemplary embodiment, the advertisement type may be a second advertisement type, and the advertisement information may include information about one or more items corresponding to a specific attribute selected by the user for the advertisement content.

In an exemplary embodiment, the method includes: obtaining information about the specific attribute from the user; and identifying the one or more items corresponding to the specific attribute, wherein the information on the URL includes information on an item detail page of the one or more items, and the advertisement information is selected from among the one or more items. and second information for indicating an item detail page of a second item corresponding to a second input to be obtained through the advertisement as a landing page corresponding to the second input.

In an exemplary embodiment, the specific attribute may include a first attribute to which an item is recommended based on the user characteristic, and the user characteristic may include the channel characteristic.

In an exemplary embodiment, the first attribute may be determined based on content included in the channel.

In an exemplary embodiment, the first attribute may be determined based on activity details for the service of other advertisement consumers who have been introduced to the service through the existing advertisement of the channel.

In an exemplary embodiment, the specific attribute may include a second attribute in which an item having a high purchase rate among items included in one item category selected by the user from one or more item categories according to the service is recommended.

In an exemplary embodiment, the specific attribute may include a third attribute in which an item adaptively identified for the advertisement consumer is recommended based on the characteristic of the advertisement consumer.

In an example embodiment, the third attribute may be determined based on an activity detail of the advertisement consumer for the service.

In an exemplary embodiment, information on an attribute with a high inflow rate from a plurality of advertisement consumers using the channel to the service among one or more attributes related to the second advertisement type is checked based on advertisement statistics information on the channel and an attribute having a high inflow rate may be selected as the specific attribute.

In an exemplary embodiment, the advertisement type may be a third advertisement type, and the advertisement information may include information on an item category selected by the user for the advertisement content.

In an exemplary embodiment, the method further comprises obtaining information on the item category from the user, wherein the information on the URL is a page indicating information of one or more items included in the item category. information, and the advertisement information may include third information for indicating the page as a landing page corresponding to a third input to be obtained through the advertisement.

In an exemplary embodiment, the item category includes a first item category including items having a high priority determined according to a purchase rate, a second item category including items corresponding to a specific delivery type, and a specific distribution type. It may be one item category of a third item category including a corresponding item, and a fourth item category including an item to which a specific delivery benefit is applied.

In an exemplary embodiment, the advertisement type is a fourth advertisement type, the information about the URL includes information on a specific page selected by the user for the advertisement content, and the advertisement information refers to the specific page. It may include fourth information for instructing the landing page corresponding to the fourth input to be obtained through the advertisement.

In an exemplary embodiment, the advertisement type is a fifth advertisement type, and the information about the URL includes information on an item search page corresponding to a fifth input to be obtained through a search widget selected by the user for the advertisement content. The advertisement information may include information on the search widget and fifth information for indicating the item search page as a landing page corresponding to the fifth input.

In an exemplary embodiment, the advertisement type is a sixth advertisement type, the information about the URL includes information about a page indicating progress promotion of the service selected by the user for the advertisement content, and the advertisement information may include information on the ongoing promotion and sixth information for indicating the page as a landing page corresponding to a sixth input to be obtained through the advertisement.

In an exemplary embodiment, the method includes: checking the sales information; and providing the reward information, wherein the sales information is based on the number of purchases of the item by the advertising consumer, the number of times the advertising consumer purchases the item per click for the advertisement, and the amount of purchase of the item by the advertising consumer. can be decided.

In an electronic device for providing advertisement information according to various embodiments, an electronic device comprising: a processor; and one or more memories storing one or more instructions, wherein the one or more instructions, when executed, cause the processor to: from a user associated with a service associated with the electronic device, a channel of the user obtaining information on an advertisement type for advertisement of the service to be published in (channel); checking advertisement content corresponding to the advertisement type; and controlling the processor to provide advertisement information including information on a Uniform Resource Locator (URL) corresponding to the advertisement content and identification information for the user, and displaying the advertisement based on the identification information. An advertisement consumer flowing into the service through the service is identified, and reward information for the user is determined based on sales information generated from the advertisement consumer.

The various embodiments of the present disclosure described above are only some of the preferred embodiments of the present disclosure, and various embodiments in which the technical features of various embodiments of the present disclosure are reflected are made by those of ordinary skill in the art. It can be derived and understood based on the detailed description to be described below.

The present invention provides a method of providing advertisement information for generating various types of advertisements for a user's channel linked to a service related to an electronic device, thereby providing a method for generating and providing advertisements for users. have an effect

In addition, the present invention provides a method of providing reward information to a user based on sales of a service, etc. generated when a user linked to a service related to an electronic device posts an advertisement, thereby increasing the user's incentive to post advertisements has a technical effect.

The effects obtainable in the present invention are not limited to the above-mentioned effects, and other effects not mentioned may be clearly understood by those of ordinary skill in the art to which the present invention belongs from the following description. will be.

1 is a diagram for describing an advertisement information providing system in which a method of operating an electronic device for providing advertisement information according to various embodiments of the present disclosure can be implemented.
2 is a diagram illustrating a configuration of a server device and a user device according to various embodiments of the present disclosure;
3 is a diagram illustrating a method of operating an electronic device for providing advertisement information according to various embodiments of the present disclosure.
4 is a diagram illustrating an advertisement type and advertisement content according to various embodiments of the present disclosure;
5 is a diagram illustrating an example in which the user device 200 outputs advertisement information based on the operation of the server device 100 according to various embodiments of the present disclosure.
6 is a diagram illustrating another example in which the user device 200 outputs advertisement information based on the operation of the server device 100 according to various embodiments of the present disclosure.
7 is a diagram illustrating another example in which the user device 200 outputs advertisement information based on the operation of the server device 100 according to various embodiments of the present disclosure.
8 is a diagram illustrating another example in which the user device 200 outputs advertisement information based on the operation of the server device 100 according to various embodiments of the present disclosure.
9 is a diagram illustrating another example in which the user device 200 outputs advertisement information based on the operation of the server device 100 according to various embodiments of the present disclosure.
10 is a diagram illustrating another example in which the user device 200 outputs advertisement information based on the operation of the server device 100 according to various embodiments of the present disclosure.
11 is a diagram illustrating an example in which the user device 200 outputs reward information based on the operation of the server device 100 according to various embodiments of the present disclosure.

The following embodiments combine elements and features of various embodiments in a predetermined form. Each component or feature may be considered optional unless explicitly stated otherwise. Each component or feature may be implemented in a form that is not combined with other components or features. In addition, various embodiments may be configured by combining some elements and features. The order of operations described in various embodiments may be changed. Some features or features of one embodiment may be included in another embodiment, or may be replaced with corresponding features or features of another embodiment.

In the description of the drawings, procedures or steps that may obscure the gist of various embodiments are not described, and procedures or steps that can be understood at the level of those of ordinary skill in the art are also not described. did

Throughout the specification, when a part is said to "comprising or including" a certain component, it does not exclude other components unless otherwise stated, meaning that other components may be further included. do. In addition, terms such as "...unit", "...group", and "module" described in the specification mean a unit that processes at least one function or operation, which is hardware or software or a combination of hardware and software. can be implemented as Also, "a or an," "one," "the," and like related terms are used herein in the context of describing various embodiments (especially in the context of the claims that follow). Unless indicated otherwise or clearly contradicted by context, it may be used in a sense including both the singular and the plural.

Hereinafter, preferred embodiments according to various embodiments will be described in detail with reference to the accompanying drawings. DETAILED DESCRIPTION The detailed description set forth below in conjunction with the appended drawings is intended to describe exemplary embodiments of various embodiments, and is not intended to represent the only embodiments.

In addition, specific terms used in various embodiments are provided to help the understanding of various embodiments, and the use of these specific terms may be changed to other forms without departing from the technical spirit of various embodiments. .

1 is a diagram for describing an advertisement information providing system in which a method of operating an electronic device for providing advertisement information according to various embodiments of the present disclosure can be implemented.

Referring to FIG. 1 , an advertisement information providing system according to various embodiments may be implemented in various types of electronic devices. For example, the advertisement information providing system may be implemented in the server device 100 and the user device 200 . In other words, the server device 100 and the user device 200 may perform operations according to various embodiments of the present disclosure based on the advertisement information providing system implemented in each device. Meanwhile, the advertisement information providing system according to various embodiments is not limited to that shown in FIG. 1 , and may be implemented in more various electronic devices and servers.

The server device 100 according to various embodiments may be a device that performs wireless and wired communication with a plurality of user devices 200 and includes storage having a large storage capacity. For example, the server device 100 may be a cloud device interworking with a plurality of user devices.

The user device 200 according to various embodiments may be a device that can be used by an individual user, such as a desktop PC, a tablet PC, or a mobile terminal. In addition, other electronic devices performing similar functions may be used as the user device 200 .

The advertisement information providing system according to various embodiments may include various modules for operation. Modules included in the advertisement information providing system enable the physical device (eg, the server device 100 and the user device 200 ) in which the advertisement information providing system is implemented (or included in the physical device) to perform a specified operation. It may be computer code implemented or one or more instructions. In other words, the physical device in which the advertisement information providing system is implemented stores a plurality of modules in the form of computer code in the memory, and when the plurality of modules stored in the memory are executed, the plurality of modules is a physical device corresponding to the plurality of modules. It can be configured to perform specified actions.

2 is a diagram illustrating a configuration of a server device and a user device according to various embodiments of the present disclosure;

Referring to FIG. 2 , the server device 100 and the user device 200 may include an input/output unit 210 , a communication unit 220 , a storage 230 , and a processor 240 .

The input/output unit 210 may be various interfaces or connection ports for receiving user input or outputting information to the user. The input/output unit 210 may include an input module and an output module, and the input module receives a user input from a user. The user input may be made in various forms including a key input, a touch input, and a voice input. Examples of input modules that can receive such user input include a traditional keypad, keyboard, and mouse, as well as a touch sensor that detects a user's touch, a microphone that receives a voice signal, a camera that recognizes gestures through image recognition, A proximity sensor including at least one of an illuminance sensor or an infrared sensor that detects a user's approach, a motion sensor that recognizes a user's motion through an acceleration sensor or a gyro sensor, and other various types of user input sensing or receiving There is an input means, and the input module according to an embodiment of the present disclosure may include at least one of the devices listed above. Here, the touch sensor may be implemented as a piezoelectric or capacitive touch sensor for detecting a touch through a touch panel or a touch film attached to the display panel, an optical touch sensor for detecting a touch by an optical method, and the like. In addition, the input module may be implemented in the form of an input interface (USB port, PS/2 port, etc.) for connecting an external input device that receives a user input instead of a device that detects a user input by itself. In addition, the output module can output various types of information. The output module may include at least one of a display that outputs an image, a speaker that outputs a sound, a haptic device that generates vibration, and other various types of output means. In addition, the output module may be implemented in the form of a port-type output interface for connecting the above-described individual output means.

For example, the display-type output module may display text, still images, and moving images. The display includes a liquid crystal display (LCD), a light emitting diode (LED) display, an organic light emitting diode (OLED) display, a flat panel display (FPD), and a transparent display. display), a curved display, a flexible display, a 3D display, a holographic display, a projector, and other various types of devices capable of performing an image output function. It may include at least one. Such a display may be in the form of a touch display integrally formed with the touch sensor of the input module.

The communication unit 220 may communicate with other devices. Accordingly, the server device 100 and the user device 200 may transmit/receive information to and from other devices through the communication unit. For example, the server device 100 and the user device 200 may communicate with each other using a communication unit or communicate with other devices.

Here, communication, that is, transmission and reception of data may be performed by wire or wirelessly. To this end, the communication unit includes a wired communication module that accesses the Internet through a local area network (LAN), a mobile communication module that accesses a mobile communication network through a mobile communication base station and transmits and receives data, and a wireless local area network (WLAN) such as Wi-Fi. A short-distance communication module using an area network communication method or a wireless personal area network (WPAN) communication method such as Bluetooth or Zigbee, or a global navigation satellite system (GNSS) such as GPS (Global Positioning System) ) using a satellite communication module or a combination thereof.

The storage 230 may store various types of information. Storage can store data temporarily or semi-permanently. For example, in the storage of the server 100 , an operating program (OS) for driving the server 100, a program or application for generating data or Braille for hosting a web site or an application (eg, a web application) ) may be stored. In addition, the storage may store the modules in the form of computer code as described above.

Examples of the storage 230 include a hard disk (HDD), a solid state drive (SSD), a flash memory, a read-only memory (ROM), a random access memory (RAM), and the like. This can be. Such storage may be provided as a built-in type or a detachable type.

The processor 240 controls overall operations of the server device 100 and the user device 200 . To this end, the processor 240 may perform calculation and processing of various types of information and may control operations of components of the server 100 . For example, the processor 240 may execute a program or application for providing advertisement information. The processor 240 may be implemented as a computer or a similar device according to hardware, software, or a combination thereof. In hardware, the processor 240 may be implemented in the form of an electronic circuit that processes electrical signals to perform a control function, and in software, it may be implemented in the form of a program that drives the processor 240 in hardware. Meanwhile, in the following description, if there is no special mention, the operations of the server device 100 and the user device 200 may be interpreted as being performed under the control of the processor 240 . That is, when the modules implemented in the above-described advertisement information providing system are executed, the modules may be interpreted as controlling the processor 240 to perform the following operations on the server device 100 and the user device 200 .

In summary, various embodiments may be implemented through various means. For example, various embodiments may be implemented by hardware, firmware, software, or a combination thereof.

In the case of implementation by hardware, the method according to various embodiments may include one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), FPGAs (field programmable gate arrays), a processor, a controller, a microcontroller, may be implemented by a microprocessor.

In the case of implementation by firmware or software, the method according to various embodiments may be implemented in the form of a module, procedure, or function that performs the functions or operations described below. For example, the software code may be stored in a memory and driven by a processor. The memory may be located inside or outside the processor, and data may be exchanged with the processor by various known means.

Hereinafter, various embodiments will be described in more detail based on the above technical idea. The above-described contents may be applied to various embodiments described below. For example, operations, functions, terms, etc. that are not defined in various embodiments described below may be performed and described based on the contents described above.

In the following description, various embodiments will be described on the premise that the server device 100 performs an advertisement information providing operation, and according to various embodiments, the user device 200 that obtains advertisement information from the server device 100 ) can output advertisement information.

Specifically, FIG. 3 shows the operation of the server device 100 in various embodiments, and FIGS. 4 to 11 show the user device 200 based on the operation of the server device 100 according to various embodiments. It shows an example of UI/UX (user interface/user experience) for Each embodiment of the operation of the server device 100 and each embodiment of the UI / UX for the user device 200 described in the drawings below, the user device 200 receives input information from the user, the server device 100 ), the server device 100 provides information corresponding to the input information to the user device 200 based on the operations described above in FIG. 3 , and then the user device 200 outputs it. can However, each embodiment of the server device 100 and the user device 100 described in the following drawings is not limited to such a form, and may be performed in any form that can implement each embodiment.

3 is a diagram illustrating a method of operating an electronic device for providing advertisement information according to various embodiments of the present disclosure.

According to various embodiments, in operation 301 , the server device 100 obtains, from a user associated with a service related to the server device 100 , information on an advertisement type for an advertisement of a service to be displayed on the user's channel. can

For example, the advertisement type, which is the target of information obtained by the server device 100 in operation 301, is a first for setting advertisement content and advertisement information so that information on an item selected by the user for advertisement content is included in the advertisement information. It may be an advertisement type.

That is, the server device 100 may obtain information on a specific item selected by the user for advertisement content, and in this case, the advertisement information may include information on the specific item. In addition, a URL (Uniform Resource Locator) included in the advertisement information may be set as an item detail page of the specific item, and a landing page corresponding to an advertisement consumer's input to be obtained through the advertisement may be set to the item detail page. ) may be included in the advertisement information.

In various embodiments below, the server device 100 recommends an advertisement target item or provides only information about the advertisement banner, and displays the advertisement on the banner according to the information provided by the server device 100 when the advertisement is displayed. It can be set to change the advertisement items to be flexibly changed. In addition, the information for indicating the landing page may include information for identifying the user, and the server device 100 may check which user's advertisement the advertisement consumer who has flowed into the landing page has flowed through, and accordingly, the advertisement consumer. Rewards can be provided to users according to their activities in the service. The advertisement consumer's activity in the service may include an operation of purchasing an item, checking item information, and recommending the item information to another advertisement consumer or service user. may provide a reward to

Meanwhile, in various embodiments, information on a landing page is indicated as a URL, but this is information for determining a landing page related to an advertisement from information posted on the advertisement, and other information for indicating a landing page or content other than the URL is provided. It is obvious that it can be In addition, the URL may include information referring to a specific page, but is not limited thereto, and may include information related to a user who posted the corresponding advertisement or advertisement type information, and an advertisement consumer to the server device 100 through the URL When a specific page is requested, it is also possible to adaptively provide the specific page to the advertisement consumer. By adaptively providing the page as described above, it is also possible to provide information on a replacement item when an advertisement target item is out of stock.

For example, the advertisement type, which is the target of information obtained by the server device 100 in operation 301, includes advertisement content and It may be a second advertisement type for setting advertisement information.

That is, the server device 100 may obtain information on a specific attribute selected by the user for advertisement content, and may identify one or more items corresponding to the specific attribute. In this case, the advertisement information may include information on the one or more items. In addition, the URL included in the advertisement information may be set to include information on the item detail page of the one or more items, and one item of the one or more items corresponding to the input of the advertisement consumer to be obtained through the advertisement. Information for instructing the detailed page as a landing page corresponding to the input may be included in the above advertisement information.

Here, as an example of a specific attribute selected by the user for advertisement content, the specific attribute may include an attribute in which an item is recommended based on a characteristic of a user associated with a service related to the server device 100 . In this case, the characteristics of the user linked to the service related to the server device 100 may include characteristics of the user's channel as well as characteristics related to the user's activity details related to advertisement content. That is, the characteristics of the user may mean including the characteristics of the user's channel, and as an example, the specific attribute may be mainly dealt with in the user's channel or may be determined based on content included in the user's channel, Items corresponding to the same or similar category to the corresponding content may be determined as items corresponding to the specific attribute. In this case, the content included in the user's channel may mean content that the user provides to a plurality of media users including advertisement consumers through the channel. Alternatively, as another example, the specific attribute may be determined based on the activity details for the service of other advertisement consumers introduced to the service through an advertisement previously posted on the user's channel, and the same or similar to the activity details of the corresponding advertisement consumer. An item corresponding to the activity details may be determined as an item corresponding to the specific attribute.

Meanwhile, the server device 100 may collect information posted on the user channel in order to check the characteristics of the user channel, and may check the characteristics of the user channel based on this, and a crawling operation may be performed to collect the information. In addition, the server device 100 may check the characteristics of the user channel from the activity in the service of the advertisement consumer flowing in from the user channel. According to the characteristics of the checked channel as described above, the server device 100 may adaptively change advertisements posted on the corresponding channel.

As another example of the specific attribute selected by the user for advertisement content, the specific attribute is a purchase rate among items included in one item category selected by the user from one or more item categories that classify items according to a service related to the server device 100 . This high item may contain recommended attributes.

Here, the one or more item categories for classifying items according to the service related to the server device 100 are item classification categories for the server device 100 to provide related information by classifying the items in various forms to users of the service. can mean The server device 100 may determine the category of the item based on the user's selection or the characteristics of the user's channel, and the specific item included in the item category to be advertised among the categories of the item is the sales performance of the item in the service, It may be determined based on characteristic information including the price of the item.

As an example, one or more item categories in which the server device 100 classifies items may include item categories in which items having a high priority determined according to a purchase rate among all items are separately classified. That is, by the server device 100 , an item category for classifying items having a high purchase rate or sales situation may be set in consideration of the purchase rate or sales situation of the item.

As another example, the one or more item categories may include an item category in which an item corresponding to a specific delivery type is separately classified among all items. The specific delivery type may mean a type of item for which a business operator related to a subject operating a service related to the server device 100 performs delivery. That is, a business operator related to a subject operating a service related to the server device 100, rather than a seller selling the item, secures the stock of the item in advance through the logistics center linked to the service, and when an order for the item is received, the item is immediately delivered. By shipping, it may mean a type of item capable of providing a faster delivery service. In the case of an item corresponding to the specific delivery type, delivery-related information can be effectively obtained through the server device 100, and the server device 100 provides the obtained delivery-related information to a service user and controls the delivery procedure. can In the case of an item that can control the delivery procedure as described above, the time during which the item can be provided to the item consumer can be adjusted in the service related to the server device 100 . When an item is purchased by providing such an advertisement, the user experience is improved can be At this time, although the embodiment has been described as a delivery type, in addition to the delivery type, the item category may be determined according to the sales subject of the item. When the item category is classified according to the type of item, the server device 100 will It may be a criterion for selecting an advertisement target item from the item category.

As another example, the one or more item categories may include an item category in which an item corresponding to a specific delivery type is separately classified among all items. A specific distribution type means that the freshness or condition of the corresponding item must be maintained, so separate management of the temperature, humidity, or light-related conditions for the item is required, and if the item is not delivered in a short time, it is difficult to maintain the freshness or condition. can mean the type of In the case of an item corresponding to the specific distribution type, even if it is sold on the same day, it is required to sell it as early as possible, and related information may be additionally required for early sale. It may have characteristics that require management. In the case of such an item, the saleable period may be limited compared to other items, and an advertisement with an imminent saleable period may be displayed in real time to effectively sell the item with an imminent saleable period.

As another example, the one or more item categories may include an item category in which items to which a specific delivery benefit is applied from among all items are separately classified. The specific delivery benefit may mean a benefit for a delivery cost or a delivery guarantee period provided when a service user purchases an item and receives the item delivered. That is, an item category for classifying items to which various types of delivery benefits are applied may be set by the server device 100 .

As another example of the specific attribute selected by the user for the advertisement content, the specific attribute may include an attribute in which an item identified according to the characteristics of the advertisement consumer flowing through the user's channel is recommended. That is, when a specific advertisement consumer enters the service through the user's channel and the activity details on the service are checked, the server device 100 determines that the checked activity details are the characteristics of the specific advertisement consumer and the user's channel. Based on the confirmed activity details, it may be confirmed, and an item corresponding to the same or similar activity history to the confirmed activity history may be determined as the item corresponding to the specific attribute. In addition, the activity details checked by the server device 100 are activity details related only to the specific advertisement consumer, and items corresponding to the same or similar activity details to these activity details are adaptively checked only for the specific advertisement consumer It may be an item that becomes That is, the specific attribute may include an attribute in which an item that is adaptively checked for an advertisement consumer is recommended.

As another example of the specific attribute selected by the user for advertisement content, an attribute determined to have a high inflow rate from a plurality of advertisement consumers using the user's channel to the service through advertisement among various attributes as described above may be included. If the server device 100 acquires advertisement statistics information for the corresponding channel, such as the advertisement click rate of the advertisement consumer through the user's channel or the inflow rate of the advertisement consumer through the user's channel, the server device 100 Based on the advertisement statistics information, among various attributes related to the advertisement type, an attribute with a high inflow rate from a plurality of advertisement consumers using the corresponding channel to the service can be identified, and the user can select the attribute with a high inflow rate from the advertisement content according to the second advertisement type can choose for

For example, the advertisement type, which is the target of information obtained by the server device 100 in operation 301, is a method for setting advertisement content and advertisement information so that information on an item category selected by the user for advertisement content is included in the advertisement information. 3 may be an advertisement type.

That is, the server device 100 may obtain information on a specific item category selected by the user for advertisement content, and in this case, the advertisement information may include information on the specific item category. In addition, the URL included in the advertisement information may be set as a page indicating information on one or more items included in the specific item category, and direct the corresponding page to a landing page corresponding to the input of the advertisement consumer to be obtained through the advertisement. Information for advertising may be included in the above advertisement information.

Here, the one or more item categories for classifying items according to the service related to the server device 100 are item classification categories for the server device 100 to provide related information by classifying the items in various forms to users of the service. can mean The server device 100 may determine the category of the item based on the user's selection or the characteristics of the user's channel, and the specific item included in the item category to be advertised among the categories of the item is the sales performance of the item in the service, It may be determined based on characteristic information including the price of the item.

As an example, one or more item categories in which the server device 100 classifies items may include item categories in which items having a high priority determined according to a purchase rate among all items are separately classified. That is, by the server device 100 , an item category for classifying items having a high purchase rate or sales situation may be set in consideration of the purchase rate or sales situation of the item.

As another example, the one or more item categories may include an item category in which an item corresponding to a specific delivery type is separately classified among all items. The specific delivery type may mean a type of item for which a business operator related to a subject operating a service related to the server device 100 performs delivery. That is, a business operator related to a subject operating a service related to the server device 100, rather than a seller selling the item, secures the stock of the item in advance through the logistics center linked to the service, and when an order for the item is received, the item is immediately delivered. By shipping, it may mean a type of item capable of providing a faster delivery service. In the case of an item corresponding to the specific delivery type, delivery-related information can be effectively obtained through the server device 100, and the server device 100 provides the obtained delivery-related information to a service user and controls the delivery procedure. can In the case of an item in which the delivery procedure can be controlled as described above, the time during which the item can be provided to the item consumer can be adjusted in the service related to the server device 100 . When an item is purchased by providing such an advertisement, the user experience is improved can be At this time, although the embodiment has been described as a delivery type, in addition to the delivery type, the item category may be determined according to the sales subject of the item. When the item category is classified according to the type of item, the server device 100 will It may be a criterion for selecting an advertisement target item from the item category.

As another example, the one or more item categories may include an item category in which an item corresponding to a specific delivery type is separately classified among all items. A specific distribution type means that the freshness or condition of the corresponding item must be maintained, so separate management of the temperature, humidity, or light-related conditions for the item is required, and if the item is not delivered in a short time, it is difficult to maintain the freshness or condition. can mean the type of In the case of an item corresponding to the specific distribution type, even if it is sold on the same day, it is required to sell it as early as possible, and related information may be additionally required for early sale. It may have characteristics that require management. In the case of such an item, the saleable period may be limited compared to other items, and an advertisement with an imminent saleable period may be displayed in real time to effectively sell the item with an imminent saleable period.

As another example, the one or more item categories may include an item category in which items to which a specific delivery benefit is applied from among all items are separately classified. The specific delivery benefit may mean a benefit for a delivery cost or a delivery guarantee period provided when a service user purchases an item and receives the item delivered. That is, an item category for classifying items to which various types of delivery benefits are applied may be set by the server device 100 .

For example, the advertisement type, which is the target of the information obtained by the server device 100 in operation 301, sets the advertisement content and advertisement information so that information on a specific page on a service selected by the user for the advertisement content is included in the advertisement information. It may be a fourth advertisement type.

That is, the server device 100 may check information on a specific page on a service selected by the user for advertisement content, and in this case, the advertisement information may include information on the specific page. In addition, the URL included in the advertisement information may be set to the specific page, and information for instructing the specific page as a landing page corresponding to the input of the advertisement consumer to be obtained through the advertisement may be included in the advertisement information. there is.

For example, the advertisement type, which is the target of information obtained by the server device 100 according to operation 301, is a method for setting advertisement content and advertisement information so that information on a search widget selected by the user for advertisement content is included in the advertisement information. 5 may be an advertisement type.

That is, the server device 100 may check information on the search widget selected by the user for advertisement content, and in this case, the advertisement information may include information on the search widget. In addition, the URL included in the advertisement information may be set as an item search page corresponding to an input to be obtained from the advertisement consumer through the search widget, and the corresponding item search page is a landing page corresponding to the advertisement consumer input to be obtained through the advertisement. Information for indicating as may be included in the above advertisement information. Here, the advertisement consumer's input corresponding to the search widget may include not only a simple clicking operation or a selection operation, but also an operation of directly entering a search term such as an item name or keyword into the search widget to search the advertisement. You can directly access the item search page corresponding to the desired search term by directly entering the search term in the . Meanwhile, when the advertisement content is a search widget, the URL corresponding to the advertisement content may include identification information for displaying the search widget or identification information for connecting to a search page of a service.

For example, the advertisement type, which is the target of the information obtained by the server device 100 according to operation 301, sets the advertisement content and advertisement information so that information about the progress promotion on the service selected by the user for the advertisement content is included in the advertisement information. It may be a sixth advertisement type.

That is, the server device 100 may check information on the ongoing promotion on the service selected by the user for the advertisement content, and in this case, the advertisement information may include information on the ongoing promotion. In addition, the URL included in the advertisement information may be set as a page including information on the ongoing promotion or a page indicating the ongoing promotion, and converts the page to a landing page corresponding to the input of the advertisement consumer to be obtained through the advertisement. Information for instructing may be included in the above advertisement information.

According to various embodiments, in operation 303 , the server device 100 may check advertisement content corresponding to the obtained advertisement type.

For example, in the advertisement content checked by the server device 100 in operation 303, 1) information on images, names, or keywords of one or more items included in the advertisement content, 2) information on item categories, 3 ) information on a specific page on the service, 4) information on a search widget for the service, or 5) information on a promotion on the service may be included for each advertisement type.

For example, the advertisement content checked by the server device 100 according to operation 303 may be set to be displayed on the user's channel in a preset size or set to be displayed on the user's channel by selecting a desired size by the user. may be In addition, the server device 100 may exemplarily provide an advertisement according to a preset size or a size set by the user to the user.

For example, the advertisement content checked by the server device 100 in operation 303 may be determined based on an advertisement type obtained from the user. That is, when the user determines an advertisement type for an advertisement of a service to be posted on his/her channel, the server device 100 checks the advertisement type and determines advertisement contents suitable for the advertisement type, or provides information so that the user can select advertisement contents. can provide

For example, the advertisement type obtained in operation 301 may be a first advertisement type in which advertisement content and advertisement information are set so that information on an item selected by the user for advertisement content is included in the advertisement information. In this case, in operation 303, the server device 100 may set the user to select an item for advertisement according to the first advertisement type, and when the user selects the item, information on the corresponding item is included in the advertisement information as advertisement content. can

For example, the advertisement type obtained in operation 301 is the second advertisement type in which advertisement content and advertisement information are set so that information on one or more items corresponding to a specific attribute selected by the user for advertisement content is included in the advertisement information. can In this case, in operation 303, the server device 100 may determine or recommend one or more items for advertisement according to the second advertisement type, and information on the one or more items may be included in the advertisement information as advertisement content.

For example, the advertisement type obtained in operation 301 may be a third advertisement type in which advertisement content and advertisement information are set so that information on an item category selected by the user for advertisement content is included in the advertisement information. In this case, in operation 303, the server device 100 may set the user to select an item category for advertisement according to the third advertisement type, and when the user selects an item category, information on the corresponding item category is displayed as advertisement content. information may be included.

For example, the advertisement type obtained in operation 301 may be a fourth advertisement type in which advertisement content and advertisement information are set so that information on a specific page on a service selected by the user for advertisement content is included in the advertisement information. In this case, in operation 303, the server device 100 may set the user to select a specific page on the service for advertisement according to the fourth advertisement type, and when the user selects a specific page on the service, information on the specific page is displayed. It may be included in advertisement information as advertisement content. Here, the information on the specific page may include information on the page related to the specific item, and the server device 100 provides a page related to the specific item when an advertisement consumer enters the corresponding service based on the information. may be

For example, the advertisement type obtained in operation 301 may be a fifth advertisement type in which advertisement content and advertisement information are set so that information on a search widget selected by the user for advertisement content is included in the advertisement information. In this case, in operation 303 , the server device 100 may determine a search widget for an advertisement according to the fifth advertisement type, and the corresponding search widget may be included in advertisement information as advertisement content.

For example, the advertisement type obtained in operation 301 may be a sixth advertisement type in which advertisement content and advertisement information are set so that information about ongoing promotion on a service selected by the user for advertisement content is included in the advertisement information. In this case, in operation 303, the server device 100 may set the user to select an ongoing promotion on the service for the advertisement according to the sixth advertisement type, and when the user selects the ongoing promotion on the service, information on the corresponding ongoing promotion is displayed. It may be included in advertisement information as advertisement content.

4 is a diagram illustrating an advertisement type and advertisement content according to various embodiments of the present disclosure;

In FIG. 4 , the server device 100 may obtain information on an advertisement type selected by the user through the user device 200 , and the advertisement type selected by the user is any one of the first to sixth advertisement types. may be (401). When the advertisement type is determined, the server device 100 checks the corresponding advertisement content, and information required to generate the advertisement content for each advertisement type may be different ( 403 ). For example, 1) when the user selects the first advertisement type, the advertisement content includes information corresponding to the item selected by the user, and 2) when the user selects the second advertisement type, the advertisement content includes the attribute selected by the user and its properties. information on one or more corresponding items is included, 3) when the user selects the third advertisement type, the corresponding advertisement content includes information on the item category selected by the user and one or more items corresponding thereto, 4) the user When the 4th advertisement type is selected, the advertisement content includes information on the page selected by the user 5) When the user selects the 5th advertisement type, the advertisement content includes information about the search widget selected by the user 6) When the user selects the sixth advertisement type, the advertisement content may include information on the promotion selected by the user and one or more items corresponding thereto.

According to various embodiments, in operation 305 , the server device 100 may provide advertisement information including information about a URL corresponding to the checked advertisement content and identification information for a user.

For example, the identification information for a user included in the advertisement information provided by the server device 100 in operation 305 is an advertisement flowing into a service related to the server device 100 through an advertisement posted on the user's channel. It can be used to identify consumers. That is, the identification information may be used to confirm service activity details of advertisement consumers and corresponding advertisement consumers flowing from the user's channel, and the server device 100 includes advertisement consumers identified through the user's identification information and It is possible to analyze the service activity details of the advertisement consumers. At this time, sales generated from advertisement consumers flowing in from the user's channel may also be confirmed for the user based on the user's identification information, and when the sales generated through the user are confirmed in this way, the server device 100 is You can decide a reward or reward for that user.

For example, the advertisement information provided by the server device 100 in operation 305 may be advertisement information set or determined based on the above-described operations 301 to 303 . Here, it is self-evident that various pieces of information included in the advertisement information are combined in various forms to set the advertisement information.

5 is a diagram illustrating an example in which the user device 200 outputs advertisement information based on the operation of the server device 100 according to various embodiments of the present disclosure.

In FIG. 5 , the user device 200 may confirm that the server device 100 is outputting advertisement information corresponding to the acquired first advertisement type. As the first advertisement type is selected by the user, the 'A brand shoes' selected by the user may be the target of the advertisement content, and the item detail page of the 'A brand shoes' may be indicated as a landing page according to the advertisement. Ad information including a script that allows the user to check the advertisement type and item selected by the user, set the size of the advertisement to be displayed (501), and display the advertisement on the user's channel when clicking the 'Create advertisement information' tab is provided to the user, and an image through which an advertisement to be displayed on the channel can be confirmed in advance may also be provided to the user ( 503 ). The provided advertisement script information may include information on URLs, information on the size of advertisements to be posted, and information on trackingID that can confirm the inflow of advertisement consumers into services as an identifier (ID) of a user. In addition, when an advertisement consumer is introduced, information on the advertisementID of the advertisement consumer that can determine the identity of the advertisement consumer may also be included in the advertisement script information.

6 is a diagram illustrating another example in which the user device 200 outputs advertisement information based on the operation of the server device 100 according to various embodiments of the present disclosure.

In FIG. 6 , the user device 200 may confirm that the server device 100 is outputting advertisement information corresponding to the acquired second advertisement type. As the second advertisement type is selected by the user, one or more items corresponding to the 'user recommendation' attribute selected by the user become the target of the advertisement content, specifically 'A brand shoes', 'A brand T-shirt', and 'A brand' 'hat', and such an item may be determined based on the point that the characteristics of the user or the characteristics of the user's channel are related to the brand A. In addition, the URL may be set so that each item detail page is directed to a landing page according to the advertisement. A script is included that allows the user to check the ad type, attribute, and item selected by the user, set the size of the ad to be displayed (601), and display the ad on the user's channel when clicking the 'Create Ad Information' tab. The advertisement information is provided to the user, and an image through which an advertisement to be posted on the channel can be confirmed in advance may also be provided to the user ( 603 ). The provided advertisement script information may include information on URLs, information on displayed advertisement sizes, and trackingID that can confirm the inflow of advertisement consumers into services as user IDs. In addition, when an advertisement consumer is introduced, information on the advertisementID of the advertisement consumer that can determine the identity of the advertisement consumer may also be included in the advertisement script information.

7 is a diagram illustrating another example in which the user device 200 outputs advertisement information based on the operation of the server device 100 according to various embodiments of the present disclosure.

In FIG. 7 , the user device 200 may confirm that the server device 100 is outputting advertisement information corresponding to the obtained third advertisement type. As the third advertisement type is selected by the user, one or more items corresponding to the 'fresh distribution' category corresponding to the specific distribution type selected by the user become the target of the advertisement content, specifically 'B brand beef', 'C 'Brand apple' and 'D brand milk' are included, and such items may be determined based on the fact that each item has certain distribution characteristics. Also, the URL may be set so that a page indicating information about a category including the corresponding item may be indicated as a landing page according to the advertisement. A script is included that allows the user to check the ad type, attribute and item selected by the user, set the size of the ad to be displayed (701), and display the ad to the user's channel when clicking the 'Create Ad Information' tab. The advertisement information is provided to the user, and an image through which an advertisement to be displayed on the channel can be confirmed in advance may also be provided to the user ( 703 ). The provided advertisement script information may include information on URLs, information on displayed advertisement sizes, and trackingID that can confirm the inflow of advertisement consumers into services as user IDs. In addition, when an advertisement consumer is introduced, information on the advertisementID of the advertisement consumer that can determine the identity of the advertisement consumer may also be included in the advertisement script information.

8 is a diagram illustrating another example in which the user device 200 outputs advertisement information based on the operation of the server device 100 according to various embodiments of the present disclosure.

In FIG. 8 , the user device 200 may confirm that the server device 100 is outputting advertisement information corresponding to the obtained fourth advertisement type. As the fourth advertisement type is selected by the user, the item detail page of 'A brand shoes' corresponding to the specific page selected by the user may be the target of advertisement content. In addition, the URL may be set so that the corresponding item detail page is directed to the landing page according to the advertisement. A script that allows the user to check the page selected by the user and the URL corresponding to the page, set the size of the advertisement to be displayed (801), and display the advertisement on the user's channel when clicking the 'Create advertisement information' tab The included advertisement information is provided to the user, and an image for checking an advertisement to be posted on a channel in advance may also be provided to the user ( 803 ). The provided advertisement script information may include information on URLs, information on displayed advertisement sizes, and trackingID that can confirm the inflow of advertisement consumers into services as user IDs. In addition, when an advertisement consumer is introduced, information on the advertisementID of the advertisement consumer that can determine the identity of the advertisement consumer may also be included in the advertisement script information.

9 is a diagram illustrating another example in which the user device 200 outputs advertisement information based on the operation of the server device 100 according to various embodiments of the present disclosure.

In FIG. 9 , the user device 200 may confirm that the server device 100 is outputting advertisement information corresponding to the obtained fifth advertisement type. As the fifth advertisement type is selected by the user, the search widget selected by the user may be the target of advertisement content. In addition, the URL and advertisement information may be set so that a search page corresponding to a search word to which the corresponding search widget is input may be indicated as a landing page according to the advertisement. When the user checks the search widget selected by the user, the URL corresponding to the search page corresponding to the search term to which the search widget is input, sets the size of the advertisement to be displayed (901), and clicks the 'Create advertisement information' tab, the user's channel Ad information including a script for allowing an advertisement to be displayed on the .net may be provided to the user, and an image for checking an advertisement to be displayed on the channel in advance may also be provided to the user ( 903 ). The provided advertisement script information may include information on URLs, information on displayed advertisement sizes, and trackingID that can confirm the inflow of advertisement consumers into services as user IDs. In addition, when an advertisement consumer is introduced, information on the advertisementID of the advertisement consumer that can determine the identity of the advertisement consumer may also be included in the advertisement script information.

10 is a diagram illustrating another example in which the user device 200 outputs advertisement information based on the operation of the server device 100 according to various embodiments of the present disclosure.

In FIG. 10 , the user device 200 may confirm that the server device 100 is outputting advertisement information corresponding to the obtained sixth advertisement type. As the sixth advertisement type is selected by the user, the 'A brand discount exhibition' promotion corresponding to the specific ongoing promotion selected by the user and one or more items corresponding thereto become the target of the advertisement content, specifically 'A brand shoes', 'A brand T-shirt' and 'A brand hat' may be included. In addition, the URL may be set so that a page indicating information on ongoing promotion including the corresponding item may be directed to a landing page according to the advertisement. A script is included that allows the user to check the ad type, promotion and item selected by the user, set the size of the ad to be displayed (1001), and display the ad on the user's channel by clicking the 'Create Ad Information' tab. The advertisement information is provided to the user, and an image through which an advertisement to be displayed on the channel can be confirmed in advance may also be provided to the user ( 1003 ). The provided advertisement script information may include information on URLs, information on displayed advertisement sizes, and trackingID that can confirm the inflow of advertisement consumers into services as user IDs. In addition, when an advertisement consumer is introduced, information on the advertisementID of the advertisement consumer that can determine the identity of the advertisement consumer may also be included in the advertisement script information.

The server device 100, which performs the operation of providing advertisement information in operation 305, checks sales information generated through advertisement consumers flowing in through advertisements posted on the user's channel, and based on the confirmed sales, the user An operation of providing reward information for .

For example, the sales information may be information identified by the server device 100 as sales generated through the user, and the number of purchases of items by the advertisement consumer flowing in through advertisements posted on the user's channel, It may be determined according to the service activity details of the advertisement consumer through advertisements posted on the user's channel, such as the number of item purchases per click and the item purchase amount.

For example, the reward information may be provided to the user based on a point that sales generated through the user are confirmed.

11 is a diagram illustrating an example in which the user device 200 outputs reward information based on the operation of the server device 100 according to various embodiments of the present disclosure.

In FIG. 11 , the user device 200 may confirm that the server device 100 outputs information related to sales and reward information for users organized by month. The revenue generated by the user and the advertising consumer flowing into the service through the user’s channel can be confirmed from the user ID and the user’s channel ID, the number of clicks on the advertisement posted on the channel, and the advertisement flowing into the service through the user’s channel Information on the total number of item purchases by the consumer and the number of item purchases per click may be used as information for confirming sales. From the amount of sales generated according to the user, the amount of compensation for the user may be determined according to a certain percentage or the contents of a contract or condition set between the service and the user related to the server device 100, and it can be paid to the user as a reward there is.

The server device 100 performing the operation of FIG. 3 may provide an auxiliary method through which a user can conveniently perform the above-described embodiments.

For example, instead of performing operations 301 to 305 of FIG. 3 , the server device 100 accesses a desired page on the service when the user's identification information is checked while the user accesses the service, and the corresponding page And it is possible to provide an auxiliary window for setting the content corresponding to the page as the advertisement content so that it can be immediately displayed as an advertisement on the user's channel.

For example, a user whose identification information is confirmed by accessing a service accesses the item detail page of a specific item, and displays the item detail page and the corresponding content through the auxiliary window provided by the server device 100 as advertisement content It can be displayed as an advertisement on the user's channel.

As another example, a user whose identification information is confirmed by accessing a service accesses a page indicating one or more items included in a specific item category, and through the auxiliary window provided by the server device 100 , the corresponding page and corresponding page Contents that are used as advertisement contents can be displayed as advertisements on the user's channel.

As another example, a user whose identification information has been confirmed by accessing the service accesses a page indicating a promotion in progress on the service, and views the page and its corresponding contents through the auxiliary window provided by the server device 100 As advertisement content, it can be displayed as an advertisement on the user's channel.

In addition to this, a user whose identification information has been confirmed by accessing the service can use the same method as above for various pages desired by the user on the service as advertisement content and publish them as advertisements on the user's channel.

For example, instead of performing operations 301 to 305 of FIG. 3 , the server device 100 may provide an auxiliary method for the user to directly create advertisement content and advertisement information and to create an advertisement to be displayed on his/her own channel. there is.

According to the above method, the server device 100 uses a tool for setting the above-mentioned information, that is, an advertisement type, advertisement content, URL, and/or other information to generate advertisement information by the user directly. It can be provided so that it can be managed, and the user can create advertisement information directly by editing it.

As an example, the user may receive from the server device 100 a format of a basic URL to be used for posting an advertisement on a channel and an additional URL related to an advertisement type to be used for the advertisement. That is, the user is provided with a basic URL and additional URLs according to each advertisement type, and inputs or edits information on page values corresponding to advertisement contents that he/she wants to display through advertisements in the provided URL to respond to desired advertisement contents. A URL may be obtained, and advertisement information may be generated by inputting identification information of the user.

When the user directly generates advertisement information according to the above method, the advertisement contents and advertisement information generated by the user may not be limited to one advertisement type according to the convenience of the user, and advertisement contents and advertisement information based on various advertisement types may be generated and provided together to the advertising consumer. Alternatively, the user may provide advertisement content and advertisement information based on various advertisement types to the advertisement consumer for each time period by setting the advertisement content and advertisement information to be provided differently for each time period.

The embodiments of the present invention disclosed in the present specification and drawings are merely provided for specific examples in order to easily explain the technical contents of the present invention and help the understanding of the present invention, and are not intended to limit the scope of the present invention. That is, it is apparent to those of ordinary skill in the art to which the present invention pertains that other modified examples can be implemented based on the technical spirit of the present invention. In addition, each of the above embodiments may be operated in combination with each other as needed. For example, all embodiments of the present invention may be implemented by a system in which parts are combined with each other.

In addition, the method according to the system or the like according to the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium.

As such, various embodiments of the present invention may be embodied as computer readable code on a computer readable recording medium in a particular aspect. A computer readable recording medium is any data storage device capable of storing data that can be read by a computer system. Examples of computer readable recording media include read only memory (ROM), random access memory (RAM), and compact disk-read only memory (CD-ROM). ), magnetic tapes, floppy disks, optical data storage devices, and carrier waves (such as data transmission over the Internet). The computer readable recording medium may also be distributed over network coupled computer systems, so that the computer readable code is stored and executed in a distributed fashion. In addition, functional programs, codes, and code segments for achieving various embodiments of the present invention may be easily interpreted by programmers skilled in the field to which the present invention is applied.

In addition, it will be appreciated that the apparatus and method according to various embodiments of the present invention can be realized in the form of hardware, software, or a combination of hardware and software. Such software may contain, for example, a volatile or non-volatile storage device, such as a ROM, or a memory, such as, for example, RAM, a memory chip, device or integrated circuit, whether erasable or rewritable; or, for example, a compact disk (CD), DVD, magnetic disk or magnetic tape, etc. may be stored in an optically or magnetically recordable and machine (eg computer) readable storage medium. . The method according to various embodiments of the present invention may be implemented by a computer including a controller and a memory, or a vehicle including such a memory or a computer, and the memory is a program including instructions for implementing embodiments of the present invention Or it will be appreciated that it is an example of a machine-readable storage medium suitable for storing programs.

Accordingly, the present invention includes a program including code for implementing the apparatus or method described in the claims of the present specification, and a machine (computer, etc.) readable storage medium storing such a program. Also, such a program may be transmitted electronically through any medium such as a communication signal transmitted through a wired or wireless connection, and the present invention suitably includes the equivalent thereof.

Although the above has been described with reference to the embodiments of the present invention, the embodiments of the present invention disclosed in the present specification and drawings are merely presented as specific examples to easily explain the technical content of the present invention and help the understanding of the present invention. It is not intended to limit the scope of In addition, the embodiments according to the present invention described above are merely exemplary, and those of ordinary skill in the art will understand that various modifications and equivalent ranges of embodiments are possible therefrom. Accordingly, the true technical protection scope of the present invention should be defined by the following claims.

Claims (20)

A method for providing advertisement information by an electronic device, the method comprising:
obtaining, from a user linked to a service related to the electronic device, information on an advertisement type for an advertisement of the service to be published on a channel of the user;
checking advertisement content corresponding to the advertisement type; and
providing advertisement information including information on a Uniform Resource Locator (URL) corresponding to the advertisement content and first identification information for the user;
An advertisement consumer flowing into the service through the advertisement is identified based on the first identification information,
Reward information for the user is determined based on the sales information generated from the advertising consumer,
When the advertisement type corresponds to the third advertisement type:
The method is
obtaining information on one or more item categories for classifying items in the service; and
Further comprising the step of determining one item category for the advertisement content among the one or more item categories,
The one or more item categories include a first item category including items classified based on a priority determined according to a purchase rate, a second item category including items corresponding to a specific delivery type, and a specific distribution type. a third item category including items, and a fourth item category including items to which a specific delivery benefit is applied;
the one item category is determined based on a characteristic of the channel among the first item category, the second item category, the third item category, and the fourth item category;
The advertisement content includes information on the one item category and information on at least some items recommended based on a purchase rate among a plurality of items included in the one item category,
The information on the URL includes information on a specific page that guides the one item category and the plurality of items,
Based on the information on the URL, the first identification information, and the second identification information set in correspondence with the advertisement contents and for identifying the inflow of the advertisement consumers by the advertisement contents, Inflow to the specific page is confirmed,
How to provide advertising information. The method of claim 1,
When the advertisement type corresponds to the first advertisement type,
The advertisement information includes information about an item selected by the user for the advertisement content,
How to provide advertising information. 3. The method of claim 2,
The method is
Further comprising the step of obtaining information about the first item selected by the user for the advertisement content,
The information on the URL includes information on the item detail page of the first item,
The advertisement information includes first information for indicating the item detail page to a landing page corresponding to a first input to be obtained through the advertisement,
How to provide advertising information. The method of claim 1,
When the advertisement type corresponds to the second advertisement type,
The advertisement information includes information on one or more items corresponding to a specific attribute selected by the user for the advertisement content,
How to provide advertising information. 5. The method of claim 4,
The method is
obtaining information about the specific attribute from the user; and
Further comprising the step of identifying the one or more items corresponding to the specific attribute,
The information on the URL includes information on the item detail page of the one or more items,
The advertisement information includes second information for indicating an item detail page of a second item corresponding to a second input to be obtained through the advertisement among the one or more items as a landing page corresponding to the second input,
How to provide advertising information. 5. The method of claim 4,
The specific attribute includes a first attribute in which an item is recommended based on the characteristics of the user,
The user characteristics include the channel characteristics,
How to provide advertising information. 7. The method of claim 6,
The first attribute is determined based on the content included in the channel,
How to provide advertising information. 7. The method of claim 6,
The first attribute is determined based on activity details for the service of other advertisement consumers who have been introduced to the service through the existing advertisement of the channel.
How to provide advertising information. delete 5. The method of claim 4,
The specific attribute includes a third attribute in which an item adaptively identified for the advertisement consumer is recommended based on the characteristic of the advertisement consumer.
How to provide advertising information. 11. The method of claim 10,
wherein the third attribute is determined based on an activity history of the advertising consumer for the service;
How to provide advertising information. 5. The method of claim 4,
information on an attribute related to an inflow rate to the service identified from a plurality of advertisement consumers using the channel among one or more attributes related to the second advertisement type is confirmed based on the advertisement statistics information on the channel;
an attribute related to the inflow rate is selected as the specific attribute;
How to provide advertising information. delete The method of claim 1,
The information on the URL includes information on a page indicating information on the at least some items,
The advertisement information includes third information for directing the page to a landing page corresponding to a third input to be obtained through the advertisement,
How to provide advertising information. delete The method of claim 1,
When the advertisement type corresponds to the fourth advertisement type,
The information on the URL includes information on a page selected by the user for the advertisement content,
The advertisement information includes fourth information for indicating the selected page as a landing page corresponding to a fourth input to be obtained through the advertisement,
How to provide advertising information. The method of claim 1,
When the advertisement type corresponds to the fifth advertisement type,
The information on the URL includes information on an item search page corresponding to a fifth input to be obtained through a search widget selected by the user for the advertisement content,
The advertisement information includes information on the search widget and fifth information for indicating the item search page as a landing page corresponding to the fifth input,
How to provide advertising information. The method of claim 1,
When the advertisement type corresponds to the sixth advertisement type,
The information on the URL includes information on a page indicating progress promotion of the service selected by the user for the advertisement content,
The advertisement information includes information on the ongoing promotion and sixth information for indicating the page to a landing page corresponding to a sixth input to be obtained through the advertisement,
How to provide advertising information. The method of claim 1,
The method is
checking the sales information; and
Further comprising the step of providing the reward information,
The sales information is determined based on the number of purchases of the item by the advertising consumer, the number of purchases of the item per click of the advertising consumer by the advertising consumer, and the amount of purchase of the item by the advertising consumer,
How to provide advertising information. An electronic device for providing advertisement information, comprising:
processor; and
one or more memories storing one or more instructions;
The one or more instructions, when executed, cause the processor to:
obtaining, from a user linked to a service related to the electronic device, information on an advertisement type for an advertisement of the service to be published on a channel of the user;
checking advertisement content corresponding to the advertisement type; and
controlling the processor to perform the step of providing advertisement information including information on a Uniform Resource Locator (URL) corresponding to the advertisement content and first identification information for the user;
An advertisement consumer flowing into the service through the advertisement is identified based on the first identification information,
Reward information for the user is determined based on the sales information generated from the advertising consumer,
When the advertisement type corresponds to the third advertisement type:
The processor is
obtaining information on one or more item categories for classifying items in the service; and
Further performing the step of determining one item category for the advertisement content among the one or more item categories,
The one or more item categories include a first item category including items classified based on a priority determined according to a purchase rate, a second item category including items corresponding to a specific delivery type, and a specific distribution type. a third item category including items, and a fourth item category including items to which a specific delivery benefit is applied;
the one item category is determined based on a characteristic of the channel among the first item category, the second item category, the third item category, and the fourth item category;
The advertisement content includes information on the one item category and information on at least some items recommended based on a purchase rate among a plurality of items included in the one item category,
The information on the URL includes information on a specific page that guides the one item category and the plurality of items,
Based on the information on the URL, the first identification information, and the second identification information set in correspondence with the advertisement contents and for identifying the inflow of the advertisement consumers by the advertisement contents, characterized in that the inflow to the specific page is confirmed,
electronic device.

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