KR102381630B1 - Advertising systems and methods - Google Patents

Abstract

The present invention relates to an advertising method and system. The system comprises: an advertising server inducing a customer terminal to connect to a sales page by exposing a video including a link of the sales page or a keyword to SNS or a website; and a manager terminal checking information provided to the customer terminal through the advertising server.

Description

Advertising systems and methods

The present invention relates to an advertising method and system.

Currently, advertisers spend most of their advertising costs by posting advertisements on social media or websites, and various advertising techniques are emerging accordingly.

However, if only advertisements are exposed without understanding the customer's propensity or accurately recognizing the targeting, however, the advertising cost increases exponentially, but the advertising effect is insufficient.

An object of the present invention is to expose eye-catching images or keywords through SNS or a website, and use cookie data of a customer terminal accessed to a sales page to retarget and provide advertisements to products suitable for the age or interest of the consumer. Methods and systems are provided.

The technical problems of the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art from the following description.

An advertisement system according to an embodiment of the present invention includes: an advertisement server for exposing an image or keyword including a sales page link to SNS or a website to induce a customer terminal to access the sales page; and a management terminal for checking information provided to the customer terminal through the advertisement server.

According to an embodiment, the advertisement server includes: a transceiver configured to communicate with the management terminal and transmit information provided to the customer terminal to the management terminal, and communicate with the customer terminal to receive information on the customer terminal; a data collection unit for collecting cookie data of the customer terminal accessing the sales page; a retargeting unit that analyzes the cookie data of the customer terminal collected by the data collection unit and re-targets and provides a customized product to the customer terminal; a first information providing unit configured to receive a purchase schedule list of the customer terminal from the customer terminal and provide customized information corresponding to products corresponding to the purchase schedule list; and a second information providing unit that provides information on the pros and cons of information corresponding to the purchase schedule list and information on other companies' products to the customer terminal.

According to an embodiment, the advertisement server may be seated inside a server case that is empty inside and is formed in the shape of a square frame.

According to an embodiment, the server case is provided with a seating frame positioned across the empty interior, so that the advertisement server can be seated on the upper end of the seating frame.

According to an embodiment, the server case may include: an opening and closing part coupled to a front surface to be openable and closed, and formed of a transparent material to check the state of the advertisement server located therein; An air intake unit for cooling by sucking the internal air on the upper side; an insertion groove formed in a predetermined size so that a plurality of cables connected to the advertisement server can pass therethrough; a server adjustment unit provided with a plurality of servers mounted therein to enable adjustment of the spacing between the seating frames on which each server is seated; and an insertion forming part for supporting the plurality of cables inserted through the insertion groove.

In the advertising method according to an embodiment of the present invention, a sales page is linked to an image or keyword on an SNS or website and exposed, and cookie data stored in a customer terminal accessing the sales page is collected, and the cookie data is collected. to expose manufactured products by re-targeting products suitable for the age or interest of consumers using and information corresponding to the list of purchase plans and information on advantages and disadvantages of information on other companies' products corresponding to the list may be provided.

CRM solution according to an embodiment of the present invention, a management server for transmitting a message inducing purchase to a customer terminal accessing a sales page; and a management terminal for calculating a purchase ratio of the customer terminal connected to the management server.

According to an embodiment, the management server includes: a communication unit for communicating with the customer terminal and the management terminal; a user recognition unit for recognizing and extracting a user of a customer terminal who has completed membership registration among the customer terminals, and collecting information; a first message generating unit for generating and transmitting a message for providing a notification message for membership registration completion to the customer terminal that has completed membership registration in the user recognition unit; a second message generation unit for generating and transmitting SMS and e-mail messages when the purchase history does not occur within a predetermined period from the customer terminal that has completed membership registration in the user recognition unit; and when the purchase rate from the customer terminal receiving the message transmitted from the first message generating unit and the second message generating unit is calculated to be less than or equal to a predetermined ratio, the first message generating unit and the second message generating unit It may include; a server improvement unit for changing the content of the generated message.

According to an embodiment, the second message generating unit may primarily send SMS and e-mail when a purchase history does not occur within 20 minutes of the customer terminal that has completed membership registration.

According to an embodiment, the second message generating unit may send an advertisement email to the email corresponding to the customer terminal when the purchase history of the customer terminal that has completed membership registration has not occurred within 3 days.

According to an embodiment, the second message generating unit may secondarily send an advertisement SMS to the customer terminal when a purchase history does not occur within 6 days of the customer terminal completing membership registration.

According to an embodiment, the management server may be seated inside a server case that is empty inside and is formed in the shape of a square frame.

According to an embodiment, the server case is provided with a seating frame positioned across the empty interior so that the management server can be seated on the upper end of the seating frame.

According to an embodiment, the server case may include: an opening and closing part coupled to a front surface to be openable and openable, and formed of a transparent material to check the state of the management server located therein; An air intake unit for cooling by sucking the internal air on the upper side; an insertion groove formed in a predetermined size so that a plurality of cables connected to the management server can pass therethrough; a server adjustment unit provided with a plurality of servers mounted therein to enable adjustment of the spacing between the seating frames on which each server is seated; and an insertion forming part for supporting the plurality of cables inserted through the insertion groove.

According to one aspect of the present invention described above, the advertising method and system proposed by the present invention exposes eye-catching images or keywords through SNS or a website and uses cookie data of a customer terminal accessed to a sales page for consumers It can increase the purchasing rate of consumers by retargeting products that fit the age group or interests of the consumers.

In addition, by receiving a list of purchase plans from the consumer and providing customized information to the consumer, unreasonable advertising and marketing can be performed.

The effects of the present invention are not limited to the above-mentioned effects, and various effects may be included within the range apparent to those skilled in the art from the following description.

1 and 2 are diagrams illustrating a CRM solution according to an embodiment of the present invention.
3 is a flowchart illustrating a CRM solution according to an embodiment of the present invention.
4 to 8 are diagrams illustrating some configurations of an advertisement system according to another embodiment of the present invention.
9 and 10 are diagrams illustrating the configuration of an advertisement system according to an embodiment of the present invention.
11 is a flowchart illustrating an advertisement method according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS [0012] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS [0010] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS [0010] Reference is made to the accompanying drawings, which show by way of illustration specific embodiments in which the present invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the present invention. It should be understood that the various embodiments of the present invention are different but need not be mutually exclusive. For example, certain shapes, structures, and characteristics described herein with respect to one embodiment may be implemented in other embodiments without departing from the spirit and scope of the invention.

When a component is referred to as being “connected” or “fastened” to another component, it may be directly connected or fastened to the other component, but it is understood that other components may exist in between. it should be On the other hand, when it is mentioned that a certain element is "directly connected" or "directly fastened" to another element, it should be understood that the other element does not exist in the middle.

In addition, it should be understood that the location or arrangement of individual components within each disclosed embodiment may be changed without departing from the spirit and scope of the present invention. Accordingly, the detailed description set forth below is not intended to be taken in a limiting sense, and the scope of the present invention, if properly described, is limited only by the appended claims, along with all scope equivalents as those claimed. Like reference numerals in the drawings refer to the same or similar functions throughout the various aspects.

Hereinafter, preferred embodiments of the present invention will be described in more detail with reference to the drawings.

1 and 2 are diagrams illustrating a CRM solution according to an embodiment of the present invention.

1 and 2 , the CRM solution 10 according to an embodiment of the present invention may include a management server 100 , a customer terminal 500 , and a management terminal 900 .

The management server 100 may transmit a message inducing purchase to the customer terminal 500 accessing the sales page.

The management server 100 may include a communication unit 110 , a user recognition unit 1300 , a first message generation unit 150 , a second message generation unit 170 , and a server improvement unit 190 .

The communication unit 110 may communicate with the customer terminal 500 and the management terminal 900 , and the user recognition unit 1300 recognizes a user of the customer terminal 500 who has completed membership registration among the customer terminals 500 . can be extracted, and consumer information can be collected from the customer terminal 500 .

The first message generating unit 150 may generate and transmit a message for providing a notification message for membership registration completion from the user recognition unit 1300 to the customer terminal 500 that has completed membership registration.

The second message generating unit 170 generates and transmits SMS and e-mail messages when the purchase history does not occur within a preset period of time from the customer terminal 500 that has completed membership registration in the user recognition unit 1300. there is.

More specifically, the second message generating unit 170 may primarily send SMS and e-mail when a purchase history does not occur within 20 minutes of the customer terminal 500 that has completed membership registration.

The second message generating unit 170 may send an advertisement e-mail to the e-mail corresponding to the customer terminal if the purchase history does not occur within 3 days of the customer terminal 500 that has completed membership registration.

The second message generating unit 170 may secondarily send an advertisement SMS to the customer terminal 500, which has completed membership registration, if a purchase history has not occurred within 6 days.

When the server improvement unit 190 calculates the purchase rate from the customer terminal 500 receiving the messages transmitted from the first message generation unit 150 and the second message generation unit 170 to be less than or equal to a predetermined ratio Contents of messages generated by the first message generating unit 150 and the second message generating unit 170 may be changed.

Through this, the CRM solution 10 proposed by the present invention periodically provides information on advertisements and purchase benefits to the customer terminal 500 to obtain better advertisement effects than conventional advertisements and marketing.

On the other hand, the management server 100 according to an embodiment of the present invention may be seated inside a server case formed in the shape of a rectangular frame with an empty interior shown in FIGS. 4 to 8 to be described later.

The management terminal 900 may calculate the purchase ratio of the customer terminal 500 connected to the management server 100 .

3 is a flowchart showing a CRM solution according to an embodiment of the present invention, and the management server 100 of the CRM solution 10 may perform the same as the flowchart shown in FIG. 3 .

4 to 8 are diagrams illustrating some configurations of a CRM solution or an advertisement system according to another embodiment of the present invention.

4 to 6 , the configuration of a server case in which the management server 100 of the CRM solution 10 or the advertisement server 300 of the advertisement system 30 is seated therein according to another embodiment of the present invention is shown. It is the drawing shown.

The server case 200 according to another embodiment of the present invention may have a server frame capable of compatible mounting of various information processing devices and servers therein, and a seating frame positioned across the empty interior is provided. Therefore, the management server 100 can be seated on the upper end of the seating frame 270 .

On the front side of the server case 200, the opening/closing unit 210 is operably coupled to open and close, and an air intake unit 220 capable of sucking and cooling internal air may be provided on the upper side of the side surface, and cooled air is supplied to the server case at the bottom surface. (200) A tuyere for blowing into the inside may be formed.

On the front part of the server case 200, the opening and closing part 210 made of a transparent material (tempered glass or acrylic plate, etc.) It can be observed without opening the

In addition, a server adjustment unit 250 may be provided on one side of the server case 200 to enable work for monitoring and adjustment for each server in case a plurality of servers are mounted, so that the server through the server adjustment unit 250 can be selected.

The server control unit 250, which is configured to be able to select each server through a selector button, etc., is common, and the opening/closing unit 210 of the server case 200 is equipped with a monitor so that monitoring can be performed as needed. can do.

In addition, on the rear side of the server case 200, cable insertion grooves 240 and 240' are formed with the inner and outer insertion forming units 260 so that various cables connected to the server such as power lines, communication lines, and optical cables can be introduced. By allowing access to the server and information processing devices through the insertion grooves 240 and 240 ′, the server case 200 has a structure that can seal the inside to block dust.

To this end, the server case 200 can be configured by processing the power cable insertion grooves 240 and 240 ′ and the server adjusting units 250 and 250 ′ in advance according to the information on the arrangement of the server and information processing devices at the time of manufacture. there is.

The sealed server case 200 has a structure that can block the dust that blocks the inflow of dust from the outside, thereby fundamentally solving problems such as malfunctions and malfunctions caused by dust.

The air intake unit 220 located on the upper side of the server case 200 may be provided with a cooling unit. The cooling unit communicates with the side upper air suction unit 220 of the server case 200 and may be provided with a suction port and a suction fan for sucking air inside the server case 200 from the air suction unit 220 .

That is, the air inside the server case 200 is sucked through the air intake unit 220 and heat exchanged by the cooling unit, and the air cooled by heat exchange circulates again through the air outlet provided at the bottom of the server case 200 . It is to be introduced into the case 200 .

7 and 8, the configuration of the cable forming unit 400 for useful arrangement of cables connected to each server located inside the server case 200 according to another embodiment of the present invention This is shown.

The cable forming unit 400 according to another embodiment of the present invention is a device capable of forming a curved shape of a cable having excellent structural flexibility and buffering action. It can be used for a long time without damage or corrosion of connection parts and pipes.

It can be seen that the cable forming part 400 according to another embodiment of the present invention is coupled to the outer surface of the cable (C).

First, the cable forming unit 400 will be described. The cable forming part 400 of this embodiment may be made of a stainless material. Therefore, it is hygienic and can be used for a long period of time without damage or corrosion of connection parts and pipes even in earthquakes or external shocks.

The cable C wrapped by the cable forming unit 400 may mean a thick line made by twisting a thread or wire, or a telephone line or power line wrapped with a material that does not conduct electricity.

Of course, after the cable forming part 400 of this embodiment is made of a stainless material, it may be coated with a synthetic resin.

In particular, the portion covered with the synthetic resin may be limited to the curved portion 420 . The curved portion 420 is a portion that can be bent in an arbitrary direction, unlike the rest of the portion.

In other words, the curved part 420 may be covered with synthetic resin. As the curved part 420 is provided, even if the cable C is not properly arranged, the connection of the cable C can be easily performed. there is.

That is, the cable forming part 400 is located on the outer surface of the cable (C), and is located between the coupling parts 410 and the coupling parts 410 that are directly coupled to the outer surface of the cable (C). It is composed of a curved part 420, and an angle adjusting part 430 may be inclinedly coupled between the both ends bent inward, so the arrangement angle of the cable C only by adjusting the interval of the angle adjusting part 430. It is designed to be easily adjustable.

Here, tightening grooves 470 may be formed at both ends of the coupling part 410 , so that the cable C is tightened to be firmly positioned on the outer surface of the cable C.

On the other hand, a hook portion 460 is formed at the tip of the angle adjusting unit 430, respectively, and a fastening portion 440 provided with a hook groove 450 is formed inside the coupling portion 410, respectively, and the hook portion ( Since the 460 is inserted into the hook groove 450 and coupled, the angle adjusting part 430 may be inclinedly coupled between both ends of the cable forming part 400 .

When the cable forming part 400 according to the present invention is coupled to the outer surface of the cable (C), there is only a difference in whether additional fittings are used and whether the compression method is used, and the fact that a wrinkle part is provided in the middle; The angle adjusting unit 430 is inclined between the both ends bent inward, and the angle of the cable forming unit 400 can be easily adjusted only by adjusting the interval of the upper angle adjusting unit 430. Since they all agree, the technical scope of the present invention can be naturally applied to all kinds of corrugated joints.

As such, according to another embodiment of the present invention, as the cable forming part 400 made of stainless steel, the one including the curved part 420 in the middle is used, and between the both ends bent inward, the angle adjusting part 430 is used. ) to be coupled, it is possible to easily adjust the angle of arrangement of the cable forming unit 400 only by adjusting the interval of the angle adjusting unit 430 .

9 and 10 are diagrams illustrating the configuration of an advertisement system according to an embodiment of the present invention.

9 and 10 , the advertisement system 30 according to an embodiment of the present invention may include an advertisement server 300 , a customer terminal 500 , and a management terminal 900 .

The advertisement server 300 may induce the customer terminal 500 to access the sales page by exposing the image or keyword including the sales page link to the SNS or website.

The advertisement server 300 may include a transceiver 310 , a data collection unit 330 , a retargeting unit 350 , a first information providing unit 370 , and a second information providing unit 390 .

The transceiver 310 communicates with the management terminal 900 to transmit the information provided to the customer terminal 500 to the management terminal 900 , and communicates with the customer terminal 500 to communicate with the customer terminal ( 500 ). 500) can receive consumer information.

The data collection unit 330 may collect cookie data of the customer terminal 500 accessed to the sales page to collect information on the age group and recent interests of the consumer.

The retargeting unit 350 may analyze the cookie data of the customer terminal 500 collected by the data collection unit 330 and re-target and provide a customized product to the customer terminal 500 .

The first information providing unit 370 may receive a purchase schedule list of the customer terminal 500 from the customer terminal 500, and may provide customized information corresponding to products corresponding to the purchase schedule list. .

The second information providing unit 390 provides information corresponding to the purchase schedule list to the customer terminal 500 and information about advantages and disadvantages of information on other companies' products corresponding to the customer terminal 500 to provide information that consumers can efficiently compare.

The management terminal 900 may check information provided to the customer terminal through the advertisement server.

11 is a flowchart illustrating an advertisement method according to an embodiment of the present invention.

Referring to FIG. 11 , in the advertising method according to an embodiment of the present invention, a sales page may be linked to an image or keyword on an SNS or website and exposed (S2000), and the customer terminal 500 accessing the sales page ) may collect cookie data stored in (S2100).

Thereafter, by using the cookie data collected from the customer terminal 500, the manufactured product can be exposed by re-targeting to a product suitable for the age or interest of the consumer (S2300), and the purchase plan contained in the customer terminal 500 A list may be collected (S2500), and customized information corresponding to products corresponding to the list to be purchased may be provided (S2700).

In addition, the advertising method according to an embodiment of the present invention may provide information on strengths and weaknesses of information corresponding to the purchase schedule list and information on other companies' products (S2900).

The above-described embodiments are for illustration, and those of ordinary skill in the art to which the above-described embodiments pertain can easily transform into other specific forms without changing the technical idea or essential features of the above-described embodiments. You will understand. Therefore, it should be understood that the above-described embodiments are illustrative in all respects and not restrictive. For example, each component described as a single type may be implemented in a dispersed form, and likewise components described as distributed may be implemented in a combined form.

The scope to be protected through the present specification is indicated by the following claims rather than the detailed description, and should be construed to include all changes or modifications derived from the meaning and scope of the claims and their equivalents.

30: advertising system

Claims (3)

an advertisement server exposing an image or keyword including a sales page link on SNS or a website to induce a customer terminal to access the sales page; and
In the advertisement system comprising a; management terminal for checking the information provided to the customer terminal through the advertisement server,
The ad server is
a transceiver for communicating with the management terminal to transmit information provided to the customer terminal to the management terminal, and communicating with the customer terminal to receive information on the customer terminal;
a data collection unit for collecting cookie data of the customer terminal accessing the sales page;
a retargeting unit that analyzes the cookie data of the customer terminal collected by the data collection unit and re-targets and provides a customized product to the customer terminal;
a first information providing unit for receiving a purchase schedule list of the customer terminal from the customer terminal and providing customized information corresponding to products corresponding to the purchase schedule list; and
and a second information providing unit that provides information on the pros and cons of information corresponding to the list of purchase plans to the customer terminal and information on other companies' products.
The ad server is
It is seated inside the server case which is empty inside and is formed in the shape of a square frame,
The server case is
A seating frame positioned across the empty interior is provided so that the advertisement server is seated on the top of the seating frame,
The server case is
an opening/closing unit coupled to the front side so as to be able to open and close, and formed of a transparent material to check the state of the advertisement server located therein;
An air intake unit for cooling by sucking the internal air on the upper side;
an insertion groove formed in a predetermined size to allow a plurality of cables connected to the advertisement server to pass therethrough;
A server adjustment unit provided with a plurality of servers mounted therein to enable adjustment of the spacing between the seating frames on which each server is seated; and
Including; and an insertion forming part for supporting the plurality of cables inserted through the insertion groove;
The server case is
A cable forming part is provided for the arrangement of cables connected to each server located inside,
The cable forming part,
It is made of stainless steel or synthetic resin material, is hygienic, and is coupled to the outer surface of the cable to prevent damage or corrosion of the cable even from external impact,
The cable forming part,
a coupling portion directly coupled to the outer surface of the cable;
a curved portion positioned between the coupling portions and formed to be coated with synthetic resin after being made of a stainless material; and
It includes; an angle adjusting unit for easily adjusting the angle of arrangement of the cable by being inclined between both ends bent inward,
The coupling part,
Tightening grooves formed to be firmly positioned on the outer surface by tightening the cable at both ends are formed,
The coupling part,
A fastening part provided with a hook groove is formed on the inside,
The curved part,
means a part that is bent in an arbitrary direction,
The angle adjustment unit,
A hook part is formed at the tip,
The hook part,
Advertisement system, which is formed to be coupled to the hook groove and to which the angle adjusting unit is inclined.
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