KR102349373B1 - Cross circulation type compensation system of network marketing and compensation method using the same - Google Patents

Abstract

According to the present invention, disclosed is a network marketing reward system. A compensation system according to the present invention comprises: a recommendation genealogy generator for generating a recommendation genealogy indicating a direct recommendation relationship between members; a support genealogy generating unit for generating a support genealogy representing the support relationship between members in the form of an m-ary tree (m is an integer greater than 2); a matrix lineage generating unit for generating a matrix lineage, wherein the ranking of members is determined based on the classification items, and the rank of members is displayed in the form of an n-ary tree (n is an integer greater than 2) from the first-ranked member to the number of generations set in a spillover method that fills the top; a matrix allowance calculator configured to calculate a matrix allowance based on the matrix lineage; and a sponsorship allowance calculation unit that calculates sponsorship allowance based on sponsorship genealogy. According to the present invention, since the range of members receiving allowances is greatly expanded, the average income of lower-tier members is increased, and mutual growth and win-win growth of the network marketing organization can be expected therethrough.

Description

Cross circulation type compensation system of network marketing and compensation method using the same

The present invention relates to a reward system for network marketing, and more specifically, to a reward system and method for mutual growth and win-win growth by dramatically expanding the range of members receiving allowances.

Network Marketing is a process in which consumers who have used a product recognize the excellence of quality and become a self-consumer and salesperson and introduce the product to others, continuously securing new consumers and salespeople, instead of reducing intermediary distribution costs or advertising costs. It's a marketing technique.

Therefore, in order for network marketing to proceed smoothly, members' active sales and organizational activities are required, and a network marketing company must establish and operate an appropriate compensation plan to actively encourage and support members' sales and organizational activities.

In general, there are several types of compensation plans in network marketing, such as a breakaway method, a uni-level method, a binary method, and a hybrid method. I applied a uni-level compensation plan, but recently, the case of applying a binary or hybrid compensation plan is increasing significantly.

However, conventionally, regardless of the type of compensation plan, in the case of a member with a lower rank or late in the order of joining, neither receive any benefits at all or the amount received is too small. There was a problem.

Korean Patent Registration No. 10-1476997 (Announcement on July 7, 2015)

The present invention was devised against this background, and the purpose of the present invention is to promote mutual growth and win-win growth through an increase in the income of all members by expanding the range of members receiving allowances among members conducting network marketing activities.

In order to achieve this object, an aspect of the present invention, a recommendation genealogy generator for generating a recommendation genealogy indicating a direct recommendation relationship between members; a support genealogy generating unit for generating a support genealogy representing a support relationship between members in the form of an m-ary tree (m is an integer greater than 2); The ranking of members is determined based on the classification items, and the rank of members is displayed in the form of an n-ary tree (n is an integer greater than 2) from the first-ranked member to the number of generations set in a spillover method that fills the upper ranks. a matrix lineage generating unit for generating a matrix lineage; a matrix allowance calculator configured to calculate a matrix allowance based on the matrix lineage; It provides a network marketing compensation system including a support allowance calculation unit for calculating the support allowance based on the support genealogy.

In the network marketing compensation system according to an aspect of the present invention, the matrix genealogy generating unit determines a member rank for each classification item using a plurality of classification items, and ranks higher in the order set from the first-ranking member of each classification item. You can create a matrix lineage by populating it.

Also, in the network marketing compensation system according to an aspect of the present invention, the classification item may include at least one of a new member ranking, a recommendation ranking, a repurchasing member, and a ranking by lower rank.

In addition, in the network marketing compensation system according to an aspect of the present invention, the matrix genealogy generator may provide a plurality of avatar codes to members who meet set criteria, and include the plurality of avatar codes in the matrix genealogy according to a set order. have.

In addition, in the network marketing compensation system according to an aspect of the present invention, the matrix allowance calculation unit calculates the matrix allowance by multiplying the total number of people included in the lower generation based on the matrix genealogy by a predetermined amount. can

In addition, in the network marketing compensation system according to an aspect of the present invention, the matrix genealogy generating unit generates a matrix genealogy in a spillover method that fills the upper ranks in order from the first-ranked member, but every k-th (k is an integer greater than 2) ) rank members are not included in the matrix genealogy, and the avatar code of the kth rank member, which is not included in the matrix genealogy, is placed in an empty node in the subgroup of the member or the sponsor in the sponsor genealogy to generate a cross-circulation support genealogy It may include a cross-circulation sponsored genealogy generating unit.

In addition, in the network marketing compensation system according to an aspect of the present invention, the sponsorship allowance calculator may calculate a sponsorship allowance based on the sponsorship genealogy and a cross-circulation sponsorship allowance based on the cross-circulation sponsorship genealogy, respectively. .

In addition, a network marketing compensation system according to an aspect of the present invention includes: a recommendation matching allowance calculator configured to calculate a recommendation matching allowance using a recommendation genealogy and a calculation amount of a recommendation allowance of a subgroup; Leadership bonus calculator that calculates a leadership bonus by using the recommended genealogy and subgroup performance: Leadership matching bonus calculator that calculates a leadership matching bonus using the recommended genealogy and subgroup leadership bonus calculation: Matrix matching allowance calculator for calculating a matrix matching allowance by using the matrix pay calculation amount: may include at least one of the global bonus calculator for calculating a global bonus that distributes a certain percentage of the global sales to rank-and-file employees.

In addition, in the network marketing compensation system according to an aspect of the present invention, at least one of the recommendation allowance, the recommendation matching allowance, the sponsorship allowance, the leadership bonus, the matrix allowance, and the matrix matching allowance is the performance or It is calculated by applying a predetermined ratio to the calculation amount of the allowance, but the number of generations calculated based on the number of recommendations by the person can be differentiated.

Another aspect of the present invention comprises the steps of calculating an allowance to be paid to each member; accumulating a set ratio from the calculated allowance; In each set cycle, the rank of the member is determined based on the classification item, and from the 1st rank member to the set number of generations in a spillover method that fills the upper rank, the member generating a matrix lineage representing the rank; It provides a network marketing compensation method comprising the step of calculating a matrix allowance based on the matrix lineage.

In the network marketing compensation method according to the present invention, in the step of generating the matrix lineage, the matrix lineage is generated by a spillover method that fills the upper ranks in order from the first member, but every kth (k is an integer greater than 2) A process of generating a cross-circulation support lineage by placing the member of the rank not included in the matrix genealogy, and placing the avatar code of the kth-ranked member, which is not included in the matrix lineage, in an empty node of the subgroup of the person or the sponsor in the sponsor lineage may include

According to the present invention, since the range of members receiving allowances is greatly expanded, the average income of lower-tier members is increased, and mutual growth and win-win growth of the network marketing organization can be expected through this.

1 is a schematic configuration diagram of a network marketing compensation system according to an embodiment of the present invention;
2 is a block diagram of a compensation plan operating server according to an embodiment of the present invention;
3 is a block diagram of an allowance calculation unit according to an embodiment of the present invention;
4 is a block diagram of a DB according to an embodiment of the present invention;
5 is a diagram illustrating a recommended genealogy and a support genealogy
6 is a diagram illustrating different types of genealogy of sponsorship.
7 and 8 illustrate different types of matrix genealogy.
9 and 10 are diagrams illustrating an avatar code generation sequence;
11 and 12 are diagrams illustrating various methods of creating a cross-circulation support genealogy.
13 is a flowchart illustrating a compensation method according to an embodiment of the present invention;
14 is a conceptual diagram illustrating a compensation method according to an embodiment of the present invention;
15 is a view illustrating payment standards of a recommendation allowance, a recommendation matching allowance, and a support allowance;
16, 17 and 18 are diagrams illustrating calculation methods of a recommendation allowance, a recommendation matching allowance, and a support allowance, respectively;
19 is a diagram illustrating the payment standards of the leadership bonus and the leadership matching bonus
20 and 21 are diagrams illustrating a method of calculating a leadership bonus and a leadership matching bonus, respectively
22 and 23 are diagrams illustrating payment standards for a matrix allowance and a matrix matching allowance, respectively;
24 and 25 are diagrams illustrating calculation methods of a matrix allowance and a matrix matching allowance, respectively;
26 is a diagram illustrating the payment standard of the global bonus

Hereinafter, a preferred embodiment of the present invention will be described in detail with reference to the drawings.

For reference, in the present specification, when one element is connected, combined, or communicated with another element, it is not only the case of directly connecting, combining, or communicating with another element, but also connecting another element in the middle. It also includes cases of indirectly connecting, combining, or communicating with each other. In addition, when one component is directly connected or directly coupled to another component, it means that another element is not interposed therebetween. In addition, if a part includes or includes any component, it means that other components may be further included or provided without excluding other components unless otherwise stated. In addition, since the accompanying drawings in the present specification are merely illustrative for easy understanding of the gist of the present invention, it is clarified in advance that the scope of the present invention is not limited thereto.

As illustrated in FIG. 1 , the network marketing compensation system according to an embodiment of the present invention is a member terminal through a member terminal 10 , an offline store terminal 20 , an online marketing server 30 , and a communication network 50 . (10), a compensation plan operating server that communicates with the offline store terminal 20 and the online marketing server 30 (hereinafter referred to as 'operating server' for convenience) 100, a DB 200 interworking with the operating server 100 ) and the like.

The member terminal 10 is a terminal used by a member, and the type thereof is not particularly limited. For example, a desktop computer, a notebook computer, a tablet, a smart phone, a PDA, a handheld PC, a virtual reality (VR) device, an augmented reality (AR) device, etc. may be utilized without limitation.

The offline store terminal 20 may be a point of sale (POS) terminal or a computer terminal installed in an offline store that directly provides products or services to members.

The online marketing server 30 may be an operating server of an online shopping mall that provides products or services to members. The online marketing server 30 may be integrated with the operation server 100 or installed in the same place.

The communication network 50 is for data transmission and its type is not particularly limited. For example, it may include at least one of a mobile communication network, a wired/wireless Internet network, and a local area wireless network (Wi-Fi, Bluetooth, Zigbee, etc.).

As illustrated in the block diagram of FIG. 2 , the operation server 100 includes a processor 110 , a memory 120 , an input unit 130 , an output unit 140 , a communication unit 150 , a bus 190 , and the like. may include

The processor 110 executes a computer program stored in the memory 120 to execute a predetermined operation or data processing. The processor 110 and the memory 120 may be integrated into one module.

The memory 120 may include a non-volatile memory (eg, flash memory, etc.) and a volatile memory (eg, random access memory (RAM)). The memory 120 includes a computer program for the operation of the operation server 100 , It can store various parameters, data, etc. A computer program is a set of instructions executed by the processor 110 and may include an operating system, middleware, applications, or an application programming interface (API). The program may be stored in the non-volatile memory and loaded into the volatile memory to be executed.

The operating program installed in the operation server 100 is functionally divided, the recommended genealogy generation unit 121, the patron genealogy generation unit 122, the matrix genealogy generation unit 123, the cross-circulation genealogy generation unit 124, It may include a rank and advancement determination unit 125 , an allowance calculation unit 126 , and the like.

The recommendation genealogy generation unit 121 generates a genealogy recommendation that represents a recommendation relationship for all members, stores it in the genealogy recommendation DB 220, and updates the genealogy recommendation whenever a new member joins.

The recommendation genealogy may be a reference when calculating a recommendation allowance, a recommendation matching allowance, a leadership bonus, a leadership matching bonus, and a matrix matching allowance.

The recommendation genealogy diagram is a visualization of the recommendation genealogy in the form of a tree as shown in Fig. 5(a). The number of lower nodes connected to the upper node is not limited, and the recommender node is one lower level of the recommender node ( directly connected to the generation). In the recommended genealogy diagram illustrated in (a) of FIG. 5, 'I' directly recommended members 1,2,3,4,7, member 2 directly recommended members 5,6,9, and member 3 directly recommended members It shows the recommendation relationship, such as directly recommending 8.

The support genealogy generation unit 122 generates a support genealogy representing all members as a relationship between a sponsor and a sponsored person, stores it in the support genealogy DB 230, and updates the support genealogy whenever a new member joins.

Sponsorship genealogy can be used as a standard for calculating support allowances, or when determining whether to maintain or upgrade a position.

The patronage genealogy is a visualization of the patronage genealogy in a tree form as shown in FIG. The number of nodes is limited to two, and the excess nodes are connected to the lower generation in a spillover method.

In the sponsor genealogy diagram illustrated in FIG. 5 (b), the lower first generation of 'I' is members 1,2, and the lower two generations of 'I' are members 3,4 and Members 5 and 6 connected to member 2 are members 5 and 6 connected to member 2, and the lower three generations of 'I' indicate members 7 and 8 connected to member 3 and member 9 connected to member 6.

In comparison with the recommended genealogy, members 3, 4, and 7 are members directly recommended by 'I', but on the sponsor genealogy, they are different in that they are placed across the lower two and three generations, not the lower one of 'I'.

On the other hand, in the embodiment of the present invention, a binary-type patronage genealogy is used, but the type of the patronage genealogy is not necessarily limited to the binary method.

That is, as shown in (a) of FIG. 6, a patron genealogy can be created in a two-leg or binary method, but as shown in (b) of FIG. 6, only three lower nodes are connected to the upper node. A patron genealogy may be generated in a three-leg or ternary manner. In addition, if necessary, the patron genealogy may be created in a 4-leg or quadtree method, or the patron genealogy may be created in a uni-level method that does not limit the number of child nodes connected to the parent node. have.

The matrix genealogy generation unit 123 creates a 'matrix lineage' designed to provide a matrix allowance according to an embodiment of the present invention, stores it in the matrix lineage DB 240, and updates the matrix lineage every set period. do.

Matrix genealogy, newly devised by the present applicant, ranks all members according to criteria set for all members without considering recommendation or sponsorship, and spills the k-base tree (k is an integer of 2 or more) according to the determined ranking. It means a genealogy written in the spillover method. Here, the k-binary tree is a tree in which each node has up to k child nodes, and the spillover method refers to a tree creation method in which all nodes are sequentially filled so that empty nodes do not occur from the upper level.

7 illustrates a matrix genealogy created in a two-leg (or binary) method, and illustrates a matrix genealogy diagram created in a three-leg (or ternary tree) method of FIG. 8 .

Referring to FIG. 9 , the matrix genealogy generating unit 123 is based on a set period (eg, monthly, weekly, etc.), for all members, new member ranking, recommendation number ranking, repurchase performance ranking, lower rank (eg, Silver (SV), Gold (GD), Ruby (RB), Sapphire (SP), Emerald (EM)) ranks are determined by rank, and a predetermined avatar code (eg, BR-1, BR) is determined according to the set order. -2, BR-3,,,,), and using this avatar code, a matrix lineage is generated in the form illustrated in FIGS. 7 and 8 .

Matrix genealogy is newly calculated every set period.

On the other hand, the ranking of new members or the ranking of lower ranks may be determined in various ways according to company policy or promotion direction.

In the ranking of new members, as an example, a member who joined the earliest during the settlement period may be designated as the first priority of the new member, and the member who joined the latest member may be designated as the first priority of the new member. Alternatively, a member who joins in a specific order may be designated as the first priority for a new member. As another example, the ranking may be based on individual performance or ranking based on the number of recommendations among all new members who have signed up for the corresponding settlement period.

In addition, the ranking of lower ranks may be ranked in the order of highest performance among the same class, or may be ranked based on the number of recommendations.

In addition, when determining the ranking of new members or lower ranks, if the performance or the number of recommendations are the same, the ranking may be determined by additionally applying conditions according to age, gender, number of visits to the website, and sales by date.

In this way, when the ranking by item is determined for all members, as illustrated in FIG. 9, new members are ranked 1st, recommendations are 1st, repurchase 1st, Silver (SV) 1st, Gold (GD) 1st, Avatar codes BR-1 to BR-8 are sequentially given to ruby (RB) 1st, sapphire (SP) 1st, and emerald (EM) 1st order, respectively, and continues with new member 2nd place, recommendation number 2nd, repurchase 2 Avatar codes BR-9 to BR-16 are sequentially given to rank, silver (SV) 2nd place, gold (GD) 2nd place, ruby (RB) 2nd place, sapphire (SP) 2nd place, and emerald (EM) 2nd place, respectively. can be given

Meanwhile, although it is shown in FIG. 9 that one avatar code is assigned to each member, two or more avatar codes may be assigned to each member.

For example, if it is set to generate one avatar code for every 200,000 PV, 3 avatar codes can be generated for a member with a personal PV of 600,000 PV. In this way, as illustrated in FIG. 10 , for example, two avatar codes (BR-1, BR-9) are given to the first ranking new member, and, for example, two avatar codes (BR) -2, BR-10), and for example, 4 avatar codes (BR-3, BR-11, BR-18, BR-27) can be given to the first-place repurchase member.

However, since the classification items, ranking method, and method of assigning an avatar code shown in FIGS. 9 and 10 are merely examples, the avatar code may be assigned in a different manner or order if necessary.

In addition, the avatar code generated in the above manner is regarded as the same as the actual code in the computer system, and the member's actual code and the avatar code may be managed in connection with the integrated ID in the computer system.

The matrix genealogy generator 123 assigns an avatar code to members who satisfy the set conditions in the manner described above, and generates a matrix genealogy with BR-1 as the highest, as illustrated in FIGS. 7 and 8 . do.

In this case, the matrix genealogy generator 123 may not arrange all avatar codes in the matrix genealogy, and some avatar codes selected according to the set criteria may not be arranged in the matrix genealogy but in the cross-circulation support genealogy to be described later.

For example, as illustrated in FIGS. 7 and 8, every nth avatar code (eg, BR-10, BR-20, BR-30, BR-40,,,,) is not placed in the matrix genealogy. It can be included in the cross-circulation genealogy to be described later.

The cross-circulation support genealogy generation unit 124 generates a 'cross-circulation support genealogy' designed for cross-circulation compensation according to an embodiment of the present invention, stores it in the support genealogy DB 230, and generates a cross-circulation support genealogy at every set period. serves to update.

As described above, the cross-circulating support genealogy is a genealogy chart in which avatar codes are extracted by a predetermined method and empty spaces in the existing patron genealogy are filled in order.

In this way, if a cross-circulation genealogy tree is created in which the avatar code is filled in the existing sponsor genealogy tree, and the sponsorship allowance is calculated while reflecting the performance of the avatar code. As the output of the sponsorship allowance paid to the member corresponding to the avatar code and its sponsor increases, the total amount of allowance received by all members can be increased.

On the other hand, the performance of the avatar code inserted into the cross-circulation support genealogy may reflect the standard performance of the avatar code generation (eg, 100,000 PV), or the performance of all members corresponding to the avatar code, or the avatar code. Only a certain percentage of the member's performance corresponding to the above may be reflected.

On the other hand, a method for arranging the avatar codes (eg, BR-10, BR-20, BR-30, BR-40,,,) generated for the matrix genealogy in the empty space of the cross-circulation support genealogy can be variously selected. .

As an example, as shown in FIG. 11 , assuming that a cross-circulation support genealogy is created in a binary method, since the lower line of member 9, which is the lower one of member 4 corresponding to the avatar code BR-10, is empty, the avatar Code (BR-10) can be placed on the bottom 1 of member 9. In addition, since the lower line of member 15, which is one lower unit of member 11 corresponding to the avatar code BR-20, is empty, the avatar code BR-10 may be disposed in one lower unit of member 11. FIG.

Also, consider the avatar code (BR-10, BR-20) as the actual code, connect member 20 and member 21 to the avatar code (BR-10) with a lower line, and member 24 to the avatar code (BR-20) It can also be connected with a lower line.

As another example, as shown in FIG. 12 , assuming that the genealogy of support is created in a binary method, the avatar is in the empty part of the lower line of the sponsor 2, which is the top one of the member 4 corresponding to the avatar code BR-10. Code (BR-10) can be placed. In addition, the avatar code BR-10 may be disposed in an empty part of the lower line of the member 7, which is the top one of the member 11 corresponding to the avatar code BR-20.

As another example, when multiple avatar codes are generated for the same member and multiple avatar codes of the same member are arranged in the cross-circulation support genealogy, as shown in FIG. It may be arranged in an empty place, and the remaining avatar codes may be arranged in an empty place among their own lower lines as shown in FIG. 11 .

The rank and rank determination unit 125 determines whether the rank is maintained or promoted in consideration of the performance of each member, the group performance, the number of recommended persons, and the like.

For example, the position of a member is independent business owner (BRBO: Big Rich Business Owner), silver (SILVER), gold (GOLD), ruby (RUBY), sapphire (SAPPHIRE), emerald (EMERALD), diamond (DIAMOND), It can be divided into BR Top and the like.

An independent business operator may mean a person to whom a member number is assigned by joining as a member in the network marketing compensation system according to an embodiment of the present invention.

In addition, the silver rank can be given to those who have achieved more than 2 million PV accumulated in the support genealogy based on product package BR1.

In addition, the gold rank can be given to those who have achieved more than 5 million PV accumulated in the support genealogy based on product package BR1 among silver ranks.

In addition, the Ruby rank can be given to those with a cumulative loss of 10 million PV or more in the support genealogy based on product package BR2 among gold ranks.

In addition, the sapphire rank can be given to those who have achieved more than 50 million PV accumulated in the support genealogy based on the product package BR2 among ruby ranks.

In addition, the emerald rank can be given to those with a cumulative loss of 300 million PV or more in the support genealogy based on product package BR3 among sapphire ranks.

In addition, the diamond rank can be given to those who have achieved more than 500 million PV in loss on the genealogy of support based on product package BR 3 among emerald ranks.

In addition, the BR TOP rank can be given to those who have diamond ranks on both sides of the support genealogy among diamond ranks.

On the other hand, the product package is classified according to the property or type of the product, and in the embodiment of the present invention, it is divided into members (member, BR1, BR2, BR3), etc., and the performance points applied to each product package (PV: Point Volume) are differentiated However, since the classification criteria or performance points of a product are not necessarily limited thereto, different classification criteria or performance points may be applied.

In addition, since the types of ranks and promotion standards described above are merely examples, they are not necessarily limited thereto and may be appropriately changed as necessary.

The allowance calculating unit 126 determines whether the conditions for receiving various allowances are satisfied for each member, and calculates the amount of allowances to be paid to the members who satisfy the receiving conditions.

As illustrated in the block diagram of FIG. 3 , the allowance calculation unit 126 includes a recommendation allowance calculation unit 1261 , a recommendation matching allowance calculation unit 1262 , a support allowance calculation unit 1263 , and a leadership bonus calculation unit 1264 . ), a leadership matching bonus calculation unit 1265 , a matrix allowance calculation unit 1266 , a matrix matching allowance calculation unit 1267 , a global allowance calculation unit 1268 , and the like.

In an embodiment of the present invention, the recommendation allowance is calculated at a predetermined ratio based on the PV performance of the lower generation on the recommendation genealogy, and the recommendation matching allowance is a predetermined ratio based on the recommendation allowance of the lower generation on the recommendation genealogy is calculated as

In addition, the support allowance is calculated at a predetermined ratio based on the PV performance of the lower generation in the support genealogy.

In addition, the leadership bonus is calculated at a predetermined ratio based on the PV performance of the subgroup on the recommendation genealogy, and the leadership matching bonus is calculated at a predetermined ratio based on the leadership bonus of the lower generation on the recommendation genealogy.

In addition, the matrix allowance is calculated by multiplying the number of people in the lower generation by a predetermined amount based on the matrix genealogy, and the matrix matching allowance is calculated as a predetermined ratio of the matrix allowance of the lower generation based on the recommended genealogy do.

In addition, the global bonus is calculated by distributing a predetermined ratio (eg, 10%) of global sales PV to those in the ranks who meet certain conditions at a set ratio.

A detailed calculation method of the various allowances described above will be described later.

Referring back to FIG. 2 , the input unit 130 is for the operation server manager to input a predetermined command, and may include at least one of various input means such as a keyboard, a mouse, a touch pad, a touch screen, and a joystick. Also, the output unit 140 may include a display for visual output, a speaker for auditory output, and the like. In addition, the communication unit 150 may include a wired or wireless communication means for communication with the communication network 50, or may include a wired or wireless communication means for direct communication with the terminal of the manager.

1 and 4 , the DB 200 interworking with the compensation plan operation server 100 is a member DB 210 , a recommended genealogy DB 220 , a sponsor genealogy DB 230 , and a matrix genealogy DB 240 . may include

The member DB 210 may store information such as each member's name, contact information, code, deposit account, recommender, member recommended by the member, performance, position, and allowance calculation details.

The recommendation genealogy DB 220 may store a recommendation genealogy indicating a recommendation relationship of all members.

The sponsor genealogy DB 230 may store a sponsor genealogy in which all members are represented by the relationship between the sponsor and the sponsor. In particular, in an embodiment of the present invention, a cross-circulation genealogy in which some of the avatar codes generated for the matrix genealogy are inserted in the support genealogy may be stored in the support genealogy DB 230 together with the support genealogy.

The matrix genealogy DB 240 may determine a ranking according to a standard set for all members at each set settlement period, and store the generated matrix genealogy using avatar codes sequentially assigned according to the ranking.

Meanwhile, in the above, the recommended genealogy generation unit 121, the sponsor genealogy generation unit 122, the matrix genealogy generation unit 123, the cross-circulation sponsor genealogy generation unit 124, the rank and rank determination unit 125, and the allowance calculation It has been described that the unit 126 and the like are implemented in the form of software that is stored and executed in the memory 120, but is not necessarily limited thereto.

For example, some or all of these functions may be implemented as hardware or a combination of software and hardware. In this case, the hardware may be an application specific integrated circuit (ASIC).

Hereinafter, a compensation method according to an embodiment of the present invention will be described with reference to FIG. 13 .

First, the allowance calculation unit 126 of the operation server 100 is, when a set settlement cycle (eg, weekly, monthly, etc.) arrives, a recommendation allowance, a recommendation matching allowance, a support allowance, a leadership bonus, a leadership matching bonus, Allowances such as global bonuses are calculated, and a set percentage (eg, 20%) of the calculated allowance is accumulated.

The amount accumulated in this way can be used as a financial source for the matrix allowance and matrix matching allowance, which will be described later.

In addition, as shown in the conceptual diagram of FIG. 14 , in addition to using the amount accumulated at a certain rate in all bonuses calculated from logistics activities as a source of matrix allowance and matrix matching allowance, online bonuses calculated from related online activities also A certain percentage can be accumulated and used as a source of matrix allowance and matrix matching allowance. (ST11)

Then, when the set matrix allowance calculation period arrives, the operation server 100 generates a matrix genealogy for paying the matrix allowance while generating a cross-circulation support genealogy.

In addition, based on the generated matrix genealogy, a matrix allowance and a matrix matching allowance are calculated, while a sponsorship allowance is calculated using a cross-circulating support genealogy including an avatar code. (ST12, ST13)

Then, when the payment date of the allowance arrives, the operation server 100 remits various allowances deducted by 20%, the newly calculated matrix allowance, the matrix matching allowance, and the like to each member's account.

In this case, instead of paying the sponsorship allowance calculated based on the existing sponsorship genealogy, the sponsorship allowance calculated based on the newly created cross-circulation sponsorship genealogy (referred to as 'cross-circulation sponsorship allowance' for convenience) may be paid. have. In this case, it can be paid by deducting 20% from the calculated cross-circulation support allowance. (ST14)

Subsequently, the operation server 100 may calculate allowances such as support allowance and cross rotation support allowance based on this without deleting the newly created cross rotation support genealogy. (ST15)

Hereinafter, a method of calculating various allowances according to an embodiment of the present invention will be briefly described with reference to the drawings.

On the other hand, since the conditions and ratios mentioned in the various allowance calculation methods below are merely exemplified to help understanding, it should be noted in advance that specific conditions or ratios may be changed as needed.

1. How to calculate the referral allowance

As illustrated in the reference table of FIG. 15, the recommendation allowance is the minimum performance condition (eg, 80,000, 100,000, 500,000, 1,000,000 PV) set for a specific product package (eg, member, BR1, BR2, BR3, etc.) etc.) and can be paid to those who have recommended one or more members.

In addition, the recommendation allowance is calculated based on the recommendation genealogy and the PV performance of the subgroup. Up to 20s and up to 10% of subgroup PV performance can be calculated and paid.

Referring to the reference table of FIG. 15, when the number of recommendations by ‘I’ is 1 and the individual performance conditions are met, the recommendation allowance paid to ‘I’ is calculated by applying 0.5% each to the performance of the lower three generations based on the recommendation genealogy, , when the number of recommendations from 'I' is 2 and the individual performance conditions are met, the recommendation allowance paid to 'I' can be calculated by applying 0.5% of each to the performance of the bottom 7 generations.

When the specific amount is calculated with reference to the case of FIG. 16, when the number of recommendations is 1, the amount calculated by multiplying the sum (2,000,000PV) of each performance (2,000,000PV) of each of the lower 1 to 3 of 'I' is 10,000 won. It may be a recommendation allowance received by '.

In addition, when the number of recommendations is 2, the amount calculated by multiplying the sum (52,000,000 PV) of each performance (52,000,000 PV) of each of the lower 1 to 7 of 'I' may be 260,000 won, which can be the recommendation allowance received by 'I'.

2. How to Calculate Referral Matching Allowance

Referral matching allowance, as exemplified in the reference table of FIG. 15, the minimum performance conditions (eg, 80,000, 100,000, 500,000, 1 million) set for a specific product package (eg, member, BR1, BR2, BR3, etc.) PV, etc.) and can be paid to those who have recommended one or more members.

In addition, the recommendation matching allowance may be calculated as a certain ratio of the recommendation allowance of the lower generation based on the recommendation genealogy.

For example, a predetermined ratio (eg, 10%, 5%, 3%, etc.) of the recommendation allowance is applied to each sub-generational, but it is differentiated according to the number of recommendations, up to a maximum of 20 people and a maximum of 100% of the recommendation allowance for a subgroup can be paid up to

Referring to the reference table of FIG. 15, when the number of recommendations by ‘I’ is 1 and the personal performance conditions are met, the recommendation matching allowance paid to ‘I’ is applied by 10% each for the recommendation allowances of the three lower-ranking families based on the recommendation genealogy. When the number of recommendations from 'I' is 2 and the individual performance conditions are met, the recommendation matching allowance paid to 'I' is calculated for the recommendation allowance of the bottom 7 generations, but 10% is applied to each of the bottom 4 generations. The lower 5 to 7 generations can be calculated by applying 5% each.

When the specific amount is calculated with reference to the case of FIG. 17, when the number of recommendations is 1, the amount calculated by multiplying the sum (1,000,000 won) of each recommendation allowance (1,000,000 won) of each of the lower class 1 to 3 of 'I' by 10% is 100,000 won ' may be a referral matching allowance received by '.

In addition, when the number of recommendations is 2 people, the sum (1,500,000 won) of each recommendation allowance for the lower 1st to 4th generation of 'I' multiplied by 10% is 150,000 won, and the sum of each recommendation allowance for the 5th to 7th generation (4,500,000 won) The sum of 225,000 won calculated by multiplying by 5%, and 375,000 won can be the recommended matching allowance that 'I' receives.

3. How to calculate support allowance

As exemplified in the reference table of the sponsorship allowance, etc.) and can be paid to those who have recommended one or more members.

In addition, the sponsorship allowance is calculated based on the sponsor genealogy and the PV performance of the subgroup. Up to 20s and up to 10% of subgroup PV performance can be calculated and paid.

Referring to the reference table of Fig. 15, when the number of recommendations from 'I' is 1 and the individual performance conditions are met, the sponsorship allowance paid to 'I' is calculated by applying 0.5% to the performance of the lower three generations, and 'I' When the number of recommendations for ' is 2 people and the individual performance conditions are met, the sponsorship allowance paid to 'me' can be calculated by applying 0.5% to each of the bottom 7 generations.

When the specific amount is calculated with reference to the case of FIG. 18, when the number of recommendations is 1, the amount calculated by multiplying the sum (1,400,000PV) of each performance (1,400,000PV) of each of the lowest 1 to 3 generations of 'B' in the sponsor genealogy chart is 7,000 won This 'me' can be a support allowance received.

In addition, when the number of recommendations is 2 people, the amount calculated by multiplying the sum (25,400,000PV) of each performance of the 1st to 7th generation of 'I' by 0.5% may be 127,000 won as the sponsorship allowance received by 'I'.

4. How the Leadership Bonus Calculation

The leadership bonus is paid to those with a rank of silver or higher, and as illustrated in the reference table of FIG. 19, it is paid to those who satisfy conditions such as personal performance, the minimum number of recommendations for each position, and PV performance based on the sponsor genealogy.

In addition, the leadership bonus can be calculated as a certain percentage of the PV performance of each sub-group based on the recommended genealogy. The ratio applied when calculating the leadership bonus may be differentiated by rank. For example, as illustrated in the reference table of FIG. 19, silver is 10%, gold is 12%, ruby is 14%, sapphire is 16%, emerald is 18%, diamond is 19%, vial top is 20% ratio can be applied.

On the other hand, if there is a person in the same or higher rank as 'I' in the lower group, the group performance of the same or higher rank may be excluded from the performance of the lower group when calculating the leadership bonus.

In addition, the individual performance conditions to receive the leadership bonus are the minimum performance conditions set for a specific product package (eg member, BR1, BR2, BR3, etc.) (eg 80,000, 100,000, 500,000, 1,000,000 PV, etc.) can be

Also, as illustrated in FIG. 19, the minimum number of recommendations per rank is 1 person for silver, 2 people for gold, 3 people for ruby, 4 people for sapphire, 5 people for emerald, 6 people for diamond, and 7 people for vial tower. can be set to

Also, as illustrated in FIG. 19, when silver is more than 2 million PV of loss in the genealogy of support, gold is when the cumulative loss of PV in the genealogy of support is more than 5 million, and ruby is 10 million PV of loss in the genealogy of support. above, when sapphire is 50 million PV or more in the patron genealogy, emerald is when the cumulative loss in the patron genealogy is 300 million PV or more Among the conditions of the leadership bonus, it can be set as PV performance based on the sponsor genealogy.

When calculating the specific amount with reference to the example of FIG. 20, assuming that 'I' is a gold rank, the sum of each performance of the three subgroups (A, B, C) based on the recommended genealogy (10,000,000 PV) ) multiplied by 12%, the calculated amount of KRW 1,200,000 can be the leadership bonus that 'I' receives.

5. How the Leadership Matching Bonus Calculation

The leadership matching bonus may be calculated as a certain percentage of the leadership bonus of the lower generation based on the recommended genealogy.

For example, a predetermined percentage of the leadership bonus (eg, 10%, 5%, 3%, 2%, etc.) is applied for each sub-generation, but differentiated according to rank, up to a maximum of 20 and sub-group leadership bonus You can pay up to 100% of

Leadership matching bonuses are also paid to those with a rank of silver or higher, and as illustrated in the reference table of FIG. 19, it can be paid to those who satisfy conditions such as personal performance, minimum number of recommendations for each position, and PV performance based on sponsor genealogy.

Referring to the reference table of Figure 19, the leadership matching bonus paid to 'I' when 'I' is a silver rank and the payment conditions are met is calculated by applying 10% to each of the leadership bonuses of the three lower ranks based on the recommended genealogy, When 'I' is a gold rank and payment conditions are met, the leadership matching bonus paid to 'I' is calculated by applying 10% to each of the leadership bonuses of the bottom 5 generations based on the recommendation genealogy, and the leadership bonus of the 6th and 7th generations can be calculated by applying 5% each.

If the specific amount is calculated with reference to the example of FIG. 21, the leadership matching bonus paid to 'I' when 'I' is a gold rank and the payment conditions are met is the sum of each leadership bonus ( 7,500,000 won) multiplied by 10% The sum of 750,000 won and the sum of each leadership bonus (1,000,000 won) of the 6th and 7th generations multiplied by 5% and 50,000 won It can be a leadership matching bonus.

6. How to Calculate Matrix Allowance

As exemplified in the reference table of FIG. 22, the matrix allowance counts each avatar code (BR-1, BR-2, BR-3,,,,) arranged in the matrix genealogy as one person, and sets the number of lower It may be calculated as an amount obtained by multiplying the total number of people calculated up to generation by a predetermined amount (eg, 1,000 won, 1 $, etc.).

In this case, the amount multiplied by the logarithm may be differentiated. For example, as exemplified in the reference table of FIG. 22 , the calculated number of people may be multiplied by 1$ for the first to 10th generation, and 3$ may be multiplied by the calculated number of people for the lower 11th to twenties.

You can also set payment conditions for matrix allowances, for example, the minimum performance conditions set for a specific product package (eg member, BR1, BR2, BR3, etc.) (eg 80,000, 100,000, 500,000, 1,000,000 PV, etc.) ) can be set to be paid only to those who satisfy the requirements.

If the specific amount is calculated with reference to the case of FIG. 24, if a binary-format matrix genealogy is created in a spillover method from BR-1 to the bottom 10 generations, and BR-1 achieves individual standard performance , The matrix bonus paid to BR-1 is calculated by multiplying the total number of 2,046 people in the subgroup (=2+4+8+16+32+64+128+256+512+1,024) by 1,000 won. can be

In addition, the matrix bonus paid to BR-2 and BR-3, respectively, is calculated by multiplying the number of people in each subgroup by 1,022 (=2+4+8+16+32+64+128+256+512) by 1,000 won. The amount can be 1,022,000 won.

In addition, the matrix paid to BR-4, BR-5, BR-6 and BR-7 is 1,000 for each 510 people in each subgroup (=2+4+8+16+32+64+128+256). The amount calculated by multiplying by won may be 510,000 won.

7. How to Calculate Matrix Matching Allowance

Matrix matching allowance, meet the minimum performance conditions (eg 80,000, 100,000, 500,000, 1,000,000 PV, etc.) set for a specific product package (eg member, BR1, BR2, BR3, etc.), and at least 1 person It can be paid to the person who recommended the member.

In addition, as illustrated in the reference table of FIG. 23 , the matrix matching allowance may be calculated as a certain ratio of the matrix allowance of the lower generation based on the recommended genealogy.

For example, a predetermined percentage of the matrix allowance (eg, 10%, 5%, 1%, etc.) is applied to each sub-generational, but it is differentiated according to the number of recommendations, up to a maximum of 20 and a maximum of 70 of the sub-group matrix allowance % (up to 100% if necessary).

Referring to the reference table of FIG. 23, when the number of recommendations for ‘I’ is 1 and the individual performance conditions are met, the matrix matching allowance paid to ‘I’ is applied by 10% each for the matrix allowances of the two lower-order families based on the recommendation genealogy. When the number of recommendations from 'I' is 2 and the individual performance conditions are met, the matrix matching allowance paid to 'I' is calculated for the matrix allowance for the lower 4 units, but 10% for each of the lower 1 and 2 units is applied. The lower 3 and 4 units can be calculated by applying 5% each.

When the specific amount is calculated with reference to the case of FIG. 24, when the number of recommendations is 1, the amount calculated by multiplying the sum (1,000,000 won) of each matrix allowance (1,000,000 won) of each of the lower ranks of 'I' by 10% is 100,000 won. It can be a matrix matching allowance that I receive.

In addition, when the number of recommendations is 2 people, the amount calculated by multiplying the sum (1,000,000 KRW) of each recommendation allowance for the 1st and 2nd generation of 'I' by 10%, and the sum of the recommendation allowances for the 3rd and 4th generation of 'I' (2,000,000 KRW) 200,000 won, which is the sum of 100,000 won calculated by multiplying by 5%, can be the matrix matching allowance that 'I' receives.

8. How the global bonus is calculated

The global bonus is a kind of rank bonus that distributes a certain percentage (eg, 10%) of the global sales PV to ranks. You can also set payment conditions such as the number of recommendations.

In addition, in FIG. 26, it is shown that the global bonus is allocated 1/5 to each of the ruby, sapphire, emerald, diamond, and vial top ranks, but this is only an example, so you can widen or narrow the range of ranks you receive, or set different payout ratios Of course it could be.

Meanwhile, the network marketing compensation method according to an embodiment of the present invention may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable recording medium.

In this case, the computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the recording medium may be specially designed and configured for the present invention, or may be known and available to those skilled in the art related to computer software.

The computer-readable recording medium includes magnetic media such as hard disks, floppy disks and magnetic tapes, optical recording media such as CD-ROMs and DVDs, and magnetic media such as floppy disks. It may include at least one of optical media (Magneto-Optical Media), ROM, RAM, flash memory, and the like.

In addition, the program instructions may include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like.

In addition, although preferred embodiments of the present invention have been described above, the present invention is not limited thereto and may be variously modified or modified in a specific application process.

As an example, in the embodiment described above, as shown in FIG. 11 or FIG. 12 , the avatar code disposed in the cross-circulation support genealogy is regarded as an actual code and the lower line is connected, but the present invention is not limited thereto.

For example, the cross-circulation support genealogy with the avatar code inserted is used only for calculating the cross-circulation support allowance, and may be newly created every settlement cycle.

As another example, in the above-described embodiment, it has been described that the support allowance and the cross-circulation support allowance are separately paid, but the present invention is not limited thereto.

If it is assumed that the support allowance based on the genealogy chart is calculated on a weekly basis and the cross-circulation support allowance based on the cross-circulation genealogy chart is calculated on a monthly basis, the calculation cycle of the support allowance and the cross-circulation support allowance overlaps This is because it may be more reasonable to pay only the cross-circulation support allowance and not the support allowance.

As such, the present invention can be implemented with various modifications or changes in actual application, and if the modified or modified embodiment includes the technical idea of the present invention disclosed in the claims to be described later, it is within the scope of the present invention. it would be natural

10: member terminal 20: offline store terminal 30: online marketing server
50: communication network 100: compensation plan operation server 110: processor
120: memory 121: recommended genealogy generation unit 122: sponsor genealogy generation unit
123: matrix genealogy generation unit 124: cross-circulation support genealogy generation unit
125: rank and promotion determination unit 126: allowance calculation unit
1261: recommendation allowance calculation unit 1262: recommendation matching allowance calculation unit
1263: support pay calculation unit 1264: leadership bonus calculation unit
1265: leadership matching bonus calculator 1266: matrix pay calculator
1267: matrix matching allowance calculator 1268: global bonus calculator
130: input unit 140: output unit 150: communication unit
200: DB 210: Member DB 220: Recommendation genealogy DB
230: patron genealogy DB 240: matrix genealogy DB

Claims (11)

a recommendation genealogy generator for generating a recommendation genealogy indicating a direct recommendation relationship between members;
a support genealogy generating unit for generating a support genealogy representing a support relationship between members in the form of an m-ary tree (m is an integer greater than 2);
Ranks members based on the set classification items, and ranks members in the form of an n-ary tree (n is an integer greater than 2) from the first-ranked member to the set number of generations in a spillover method that fills the top ranks. a matrix lineage generating unit that generates the indicated matrix lineage, but does not include members of every kth rank (k is an integer greater than 2) in the matrix lineage;
a cross-circulation genealogy generation unit for generating a cross-circulation support genealogy by arranging the avatar code of the k-th rank member, which is not included in the matrix genealogy, in an empty node in the subgroup of the person or the sponsor in the sponsor genealogy;
a matrix allowance calculator configured to calculate a matrix allowance based on the matrix lineage;
a recommendation allowance calculation unit for calculating a recommendation allowance based on the recommendation genealogy;
A sponsorship allowance calculation unit that calculates a sponsorship allowance based on the sponsorship genealogy and calculates a cross-circulation sponsorship allowance based on the cross-circulation sponsorship genealogy
A network marketing reward system that includes. According to claim 1,
The matrix genealogy generating unit determines a member rank for each classification item by using a plurality of classification items, and generates the matrix genealogy in such a way that the ranks are filled in the order set by the first-ranking member of each classification item. Network Marketing Reward System. According to claim 1,
The classification item is a network marketing compensation system, characterized in that it includes at least one of a new member ranking, a recommendation ranking, a repurchase ranking, and a ranking by lower rank. According to claim 1,
The matrix genealogy generating unit grants a plurality of avatar codes to members who meet set criteria, and includes the plurality of avatar codes in the matrix genealogy according to a set order. According to claim 1,
Network marketing compensation system, characterized in that the matrix allowance calculation unit calculates the matrix allowance by multiplying a predetermined amount by the total number of people included in the subordinate generation based on the matrix genealogy delete delete According to claim 1,
a recommendation matching allowance calculator configured to calculate a recommendation matching allowance by using the recommendation genealogy and the calculation amount of the recommendation allowance of a subgroup;
a leadership bonus calculation unit for calculating a leadership bonus by using the recommended genealogy and the performance of the subgroup;
a leadership matching bonus calculation unit for calculating a leadership matching bonus by using the recommended genealogy and the calculated amount of the leadership bonus of the subgroup;
a matrix matching allowance calculator configured to calculate a matrix matching allowance by using the recommended genealogy and the calculation amount of the matrix allowance of the subgroup;
A global bonus calculator that calculates a global bonus that distributes a certain percentage of global sales to rank-and-file employees
Network marketing compensation system comprising at least one of 9. The method of claim 8,
At least one of the recommendation allowance, the recommendation matching allowance, the sponsorship allowance, the leadership bonus, the matrix allowance, and the matrix matching allowance is calculated by applying a predetermined ratio to the performance or allowance calculation amount of each generation in the subgroup, but the number of recommendations A network marketing compensation system, characterized in that it differentiates the number of generations calculated based on . In the network marketing compensation method performed in a compensation plan operation server having a processor for executing a program stored in a memory,
The processor is
calculating an allowance to be paid to each member, and accumulating a set ratio from the calculated allowance;
Members are ranked based on the classification items set for each set cycle, and members are ranked in the form of an n-numbered tree (where n is an integer greater than 2) from the first-ranked member to the set number of generations in a spillover method that fills the upper ranks. generating a matrix lineage indicating the rank of the matrix lineage, but not including members of every kth rank (k is an integer greater than 2) in the matrix lineage;
generating a cross-circulating support genealogy by arranging the avatar code of the k-th rank member, which is not included in the matrix genealogy, in an empty node of the sub-group of the person or the sponsor in the sponsor genealogy;
calculating a matrix allowance based on the matrix genealogy, and calculating a cross rotation sponsorship allowance based on the cross rotation sponsorship genealogy
Network marketing compensation method, characterized in that performing. delete

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