KR102348627B1 - Pre-preparation process and post-management method for efficient group purchase - Google Patents

Abstract

An embodiment of the present invention discloses a pre-preparation process and post-management method for efficient group purchase. The present invention includes: a seller/product selection unit which selects at least one of the plurality of SNS account terminals as an SNS seller terminal based on the account information and the sales article database of each of the plurality of SNS account terminals, and selects a group purchase product to be jointly purchased in the SNS seller terminal from a sales product database; a supply price determination unit for determining a supply price of the group purchase product based on account information of the SNS seller terminal and information on the group purchase product; and a marketing data delivery unit which delivers marketing data related to the group purchase product provided by a manager terminal which manages a management server to the SNS seller terminal.

Description

{Pre-preparation process and post-management method for efficient group purchase}

The present invention relates to a pre-preparation process and a post-management method for efficient group purchase.

With the opening of the Internet era, technology for forming and providing content through text information, image information, video information, and multimedia information is rapidly developing. Recently, video platforms such as Youtube, Internet broadcasting platforms such as Afreeca TV, Twitch TV, TV Daum Pot, portal site platforms such as Naver, Google, Daum, and Yahoo, social media platforms such as Facebook, Instagram, Twitter, Kakao story, The number of users who check and use various information through blog platforms such as Daum Blog, Naver Blog, Tistory Blog, and Blog Spot is increasing explosively.

With the explosive increase in the number of users, influencers with high influence have appeared among users who use the platform. As an example of an influencer, users with a large number of followers and blogs with a large number of visitors are operated on social media platforms. There are users who do this, and YouTube users who run channels with a large number of subscribers.

Influencers produce, produce, and post their own content, and the content is exposed to a large number of users on the platform. With the increase in exposure frequency, other users' interest in things related to influencers, such as products used by influencers, places to enjoy, hobbies, and special skills, is increasing. Influencers can use this influence to obtain various benefits. For example, influencers may jointly purchase items from a seller, and may sell items to followers or visitors who purchase items through the influencer. Influencers can obtain financial or material benefits from sellers in return for group purchases.

On the other hand, Korean Patent Publication No. 10-2233065 discloses a server for a customized shopping mall platform of a celebrity.

The above document relates to a server for a custom shopping mall platform of a celebrity (celebrity, influencer), and the server for a custom shopping mall platform of a celebrity according to the document is a server operating a shopping mall platform, A database for managing information on a plurality of products sold through the database (database); a transceiver configured to communicate with a first device and at least one second device; and a processor for controlling the database and the transceiver.

In addition, the document transmits information on a plurality of products to the first device, and information on at least one influencer product set by the first device based on the information on the plurality of products from the first device Receive, transmit information on at least one influencer product to at least one second device, and request product purchase set by at least one second device based on information on at least one influencer product Disclosed is a processor for receiving information about the second device from the second device.

Republic of Korea Patent Publication No. 10-2233065 (2021.03.29)

An object of the present invention is to provide a pre-preparation process and a post-management method for efficient group purchase.

The problems of the present invention are not limited to the problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art from the following description.

The SNS seller group purchase management system according to an embodiment of the present invention for solving the above problems is implemented in a computer system and includes a seller management server for assisting and managing group purchases made on the SNS (Social Network Service) platform. , the seller management server selects at least one of the plurality of SNS account terminals as the SNS seller terminal based on account information of each of the plurality of SNS account terminals and the sales article database, and selects at least one of the plurality of SNS account terminals as the SNS seller terminal, and the SNS seller terminal in the sales article database a seller/product selection unit that selects items for group purchase to be carried out in ; a supply price determination unit configured to determine a supply price of the group purchase product based on account information of the SNS seller terminal and information on the group purchase product; a marketing data transmission unit for transmitting marketing data related to the group purchase product provided by the manager terminal to the SNS seller terminal; an SNS posting management unit that requests the SNS seller terminal to post the indirect exposure data and the marketing data for the group purchase product, and checks whether a predetermined number of postings are made within a predetermined period; Selecting at least one SNS experience group terminal among the plurality of SNS account terminals and requesting the manager terminal to provide the group purchase item to the experience group in order to conduct an experience group event for the group purchase product for the SNS experience group terminal The experience group event support department; and a product sales relay unit that requests the manager terminal to provide the group purchase product to the group purchaser based on the sales information of the group purchase product received through the SNS seller terminal.

According to an embodiment, the account information includes the number of followers for the SNS account, gender ratio of followers, age distribution of followers, period of activity, number of postings, posting category, number of video views, number of posting feedback, and uniform resource locator (URL) connection. ) the number of visitors and physical condition, and the seller/product selection unit selects, as the group purchase product, the item with the highest advertisement effect by the SNS seller terminal among the sale items database in response to the account information. can

According to an embodiment, the supply price determining unit may set the supply price to be lower as the number of followers of the SNS seller terminal increases, but the supply price may be determined to be 30% to 50% of the normal selling price of the group purchase product.

According to an embodiment, the marketing data includes at least one of a product image, a product image, and a product description text related to the group purchase product, wherein each of the product image and the product image is an SNS channel through which the SNS seller terminal operates. The horizontal and vertical lengths can be edited in the same ratio to suit the

According to an embodiment, the marketing data transmitting unit further transmits the marketing data to the marketing media server, wherein the marketing media server is a news providing server that provides news that can be read by an unspecified number of people, and is delivered to the marketing media server The marketing data to be used may include data for explaining the effect of the group purchase product.

According to an embodiment, the SNS posting management unit compares the marketing data provided to the SNS seller terminal with the marketing data posted from the SNS seller terminal, and among the marketing data provided to the SNS seller terminal, is not posted in the SNS seller terminal. It is possible to check the marketing data that has not been posted, and request to post the marketing data that has not been posted to the SNS seller terminal.

According to an embodiment, when the predetermined number of postings are made in the SNS seller terminal within the predetermined period, the SNS posting management unit may reduce the supply price and deliver it to the SNS seller terminal.

According to an embodiment, the experience group event support unit may select the SNS experience group terminal based on account information of each of the plurality of SNS account terminals and the group purchase item.

Details of other embodiments are included in the detailed description and drawings.

According to the SNS seller group purchase management system according to embodiments of the present invention, it is possible to provide a seller management server capable of assisting and managing group purchases made by SNS sellers on the SNS platform.

In addition, according to the SNS seller group purchase management system according to embodiments of the present invention, it is possible to effectively select the SNS seller and the group purchase product, which are expected to have a high advertising effect, based on the account information of the SNS account terminals and the sales product database.

In addition, according to the SNS seller group purchase management system according to embodiments of the present invention, it is possible to determine a reasonable supply price of the group purchase product based on the account information of the SNS seller.

Effects according to the embodiments are not limited by the contents exemplified above, and more various effects are included in the present specification.

1 is a view showing a SNS seller collective purchase management system according to an embodiment of the present invention.
FIG. 2 is a block diagram schematically illustrating the configuration of the seller management server of FIG. 1 .
FIG. 3 is a block diagram for explaining the operation of the seller/product selection unit included in the seller management server of FIG. 2 .
FIG. 4 is a block diagram illustrating an operation of a supply price determining unit included in the seller management server of FIG. 2 .
FIG. 5 is a block diagram illustrating an operation of a marketing material delivery unit included in the seller management server of FIG. 2 .
6 is a block diagram for explaining the operation of the SNS posting management unit included in the seller management server of FIG.
FIG. 7 is a block diagram for explaining the operation of the experience group event support unit included in the seller management server of FIG. 2 .
FIG. 8 is a block diagram illustrating an operation of a product sales relay unit included in the seller management server of FIG. 2 .
9 is a flowchart illustrating a seller management method using the SNS seller collective purchase management system according to an embodiment of the present invention.

Advantages and features of the present invention and methods of achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but will be implemented in a variety of different forms, and only these embodiments allow the disclosure of the present invention to be complete, and common knowledge in the technical field to which the present invention belongs It is provided to fully inform the possessor of the scope of the invention, and the present invention is only defined by the scope of the claims.

The shapes, sizes, proportions, angles, numbers, etc. disclosed in the drawings for explaining the embodiments are exemplary, and thus the present invention is not limited to the illustrated matters. Like reference numerals refer to like elements throughout. In addition, in the drawings, parts not related to the present invention may be omitted or simplified in order to clarify the description of the present invention.

Although the first, second, etc. are used to describe various elements, these elements are not limited by these terms, of course. These terms are only used to distinguish one component from another. Accordingly, it goes without saying that the first component mentioned below may be the second component within the spirit of the present invention. The singular expression includes the plural expression unless the context clearly dictates otherwise.

On the other hand, it will be understood that each block of the flowchart diagrams and combinations of the flowchart diagrams may be performed by computer program instructions. These computer program instructions may be embodied in a processor of a general purpose computer, special purpose computer, or other programmable data processing equipment, such that the instructions performed by the processor of the computer or other programmable data processing equipment may perform the functions described in the flowchart blocks. It creates the means to do it. These computer program instructions may also be stored in a computer-usable or computer-readable memory which may direct a computer or other programmable data processing equipment to implement a function in a particular manner, and thus the computer-usable or computer-readable memory. It is also possible to produce an article of manufacture containing instruction means for performing the functions described in the flowchart blocks with the instructions stored in the block. The computer program instructions may also be mounted on a computer or other programmable data processing equipment, such that a series of operational steps are performed on the computer or other programmable data processing equipment to create a computer-executed process to create a computer or other programmable data processing equipment. It is also possible that instructions for performing the processing equipment provide steps for performing the functions described in the flowchart blocks.

Additionally, each block may represent a module, segment, or portion of code that includes one or more executable instructions for executing specified logical functions. It should also be noted that in some embodiments it is also possible for the functions recited in blocks to occur out of order. For example, two blocks shown one after another may in fact be performed substantially simultaneously, or the blocks may sometimes be performed in the reverse order according to a corresponding function.

In this case, the term '~ unit' used in this embodiment means software or hardware components such as field-programmable gate array (FPGA) or ASIC (Application Specific Integrated Circuit), and '~ unit' refers to what role carry out the However, '-part' is not limited to software or hardware. '~' may be configured to reside on an addressable storage medium or may be configured to refresh one or more processors. Accordingly, as an example, '~' indicates components such as software components, object-oriented software components, class components, and task components, and processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables. The functions provided in the components and '~ units' may be combined into a smaller number of components and '~ units' or further separated into additional components and '~ units'. In addition, components and '~ units' may be implemented to play one or more CPUs in a device or secure multimedia card.

In describing embodiments of the present invention in detail, an example of a specific system will be mainly targeted, but the main subject matter to be claimed in the present specification is to extend the scope disclosed herein to other communication systems and services having a similar technical background. It can be applied within a range that does not deviate significantly, and this will be possible at the discretion of a person with technical knowledge skilled in the art.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Embodiments of the present invention are systems and methods for managing a group purchase activity on an SNS platform, and an SNS (Social Network Service) refers to an online service that builds a network of relationships between people who share a specific interest or activity. The SNS may include a short-form SNS platform and a long-form SNS platform. For example, short-form SNS platforms include Facebook, Twitter, and Instagram, and long-form SNS platforms include Tumblr, brunch, and blogs.

In this specification, for convenience of explanation, it is exemplified that the SNS platform on which the joint purchase is made is 'Instagram' operated by Facebook in the United States, but is not limited thereto.

1 is a diagram illustrating a social network seller group purchase management system according to an embodiment of the present invention.

Referring to FIG. 1 , the SNS seller collective purchase management system 10 may include a seller management server 100 , an SNS seller terminal 200 , a manager terminal 300 , and a communication network 400 .

The seller management server 100 may be managed by an operating entity that operates the SNS collective purchase management service according to the present invention. For example, the seller management server 100 receives the seller / product selection criteria and supply price determination criteria from the manager terminal 300 , selects the SNS seller terminal 200 and the group purchase product that satisfy the conditions, and selects the SNS seller terminal In (200), it is possible to assist and manage the group purchase for the group purchase product.

The SNS seller terminal 200 may mean a communication terminal capable of using a web service including SNS in a wired/wireless communication environment. In addition, the SNS seller terminal 200 may mean a specific person or an influencer who proceeds a joint purchase among users active on the SNS platform, and is selected by the seller management server 100 to the SNS platform It may be the entity that proceeds the joint purchase. When a group purchase is performed by the SNS seller terminal 200, the SNS seller (or an influencer) may receive an amount corresponding to the difference between the group purchase price and the supply price as a reward. The SNS seller terminal 200 may be selected according to various conditions set by the seller management server 10 among a plurality of SNS accounts. A method of selecting the SNS seller terminal 200 of the seller management server 10 will be described later with reference to FIG. 3 .

The manager terminal 300 may mean a supplier or a primary seller who supplies a group purchase product, and may be a subject that manages the seller management server 100 . As described above, the manager terminal 300 may provide the seller/product selection criteria, supply price determination criteria, marketing data, and the like to the seller management server 100 .

The communication network 400 may serve to connect the seller management server 100 , the SNS seller terminal 200 , and the manager terminal 300 . The communication network 400 provides an access path so that the seller management server 100 , the SNS seller terminal 200 , and the manager terminal 300 can transmit and receive packet data after they connect to each other. The communication network 400 is, for example, a wired network such as LANs (Local Area Networks), WANs (Wide Area Networks), MANs (Metropolitan Area Networks), ISDNs (Integrated Service Digital Networks), wireless LANs, CDMA, Bluetooth, satellite communication, etc. may cover a wireless network, but the scope of the present invention is not limited thereto.

FIG. 2 is a block diagram schematically illustrating the configuration of the seller management server of FIG. 1 .

1 and 2 , the seller management server 100 includes a seller / product selection unit 110 , a supply price determination unit 120 , a marketing data transmission unit 130 , an SNS posting management unit 140 , and an experience group event. It may include a support unit 150 and a product sales relay unit 160 .

The seller/product selection unit 110 may select the SNS seller terminal 200 for joint purchase among a plurality of SNS account terminals active on the SNS platform. In addition, it is possible to select a group purchase item suitable for the selected SNS seller terminal 200 and expected to have a high advertising effect among various items for sale in the sale item database DB provided by the manager terminal 300 .

The supply price determination unit 120 may determine the supply price of the group purchase product provided to the SNS seller terminal 200 . In this case, the supply price of the group purchase product may be set lower than the actual group purchase price.

The marketing material delivery unit 130 may deliver the marketing material provided by the manager terminal 300 to the SNS seller terminal 200 . In this case, the marketing materials may be images, videos, and texts including product descriptions, user reviews, and product effects for group purchase items.

The SNS posting management unit 140 may request posting of the group purchase item in the SNS channel of the SNS seller terminal 200 to promote the sale of the group purchase product of the SNS seller terminal 200 and check whether the posting is made. The posting target requested here may be indirect exposure data that indirectly reveals a group purchase item in a post expressing the daily life of the SNS seller, and marketing data provided through the marketing data delivery unit 130 .

The experiential group event support unit 150 may provide an experiential group event for collecting marketing data and promoting the group purchase before proceeding with the group purchase of the SNS seller terminal 200 .

The product sales relay unit 160 may provide information on the group purchase product sold according to the group purchase progress in the SNS seller terminal 200 to the manager terminal 300 . Accordingly, the manager terminal 300 may provide the group purchase product to the group purchasers who have purchased the group purchase product through the SNS seller terminal 200 .

Hereinafter, components included in the seller management server 100 of FIG. 2 will be described in more detail with reference to FIGS. 3 to 8 .

FIG. 3 is a block diagram for explaining the operation of the seller/product selection unit included in the seller management server of FIG. 2 .

Referring to FIG. 3 , the seller/product selection unit 110 performs at least one of the plurality of SNS account terminals 210 based on the account information of each of the plurality of SNS account terminals 210 and the sales article database DB. One may be selected as the SNS seller terminal 200, and a group purchase item to be jointly purchased from the SNS seller terminal 200 may be selected from the sales article database DB.

Here, the account information of each of the plurality of SNS account terminals 210 referenced by the seller/product selection unit 110 is the number of followers for the SNS account, the follower gender ratio, the follower age distribution, the activity period, and the number of postings. , the number of posting categories, the number of video views, the number of posting feedbacks, the number of connected Uniform Resource Locator (URL) visitors, and physical condition.

That is, the seller/product selection unit 110 may check the tone and manner of each SNS account through the account information of the SNS account terminals 210 , and the items registered in the sales article database DB You can select an SNS seller who can proceed with a joint purchase. When selecting an SNS seller, the influence and activity field of the SNS account may be considered as the biggest selection factors, but is not limited thereto.

The seller/product selection unit 110 may select a product having the highest advertisement effect by the SNS seller terminal 200 among the sales product database DB in response to the above-described account information as a group purchase product.

The seller/product selection unit 110 may transmit information about the selected SNS seller terminal 200 and the group purchase product to the manager terminal 300 .

FIG. 4 is a block diagram illustrating an operation of a supply price determining unit included in the seller management server of FIG. 2 .

Referring to FIG. 4 , the supply price determination unit 120 may determine the supply price of the group purchase product based on account information of the SNS seller terminal 200 and information on the group purchase product.

The supply price determination unit 120 may determine the supply price of the group purchase product in inverse proportion to the number of followers of the SNS seller terminal 200 . That is, the supply price determiner 120 may determine the supply price to be lower as the number of followers of the SNS seller terminal 200 increases.

Here, the supply price of the group purchase product may be determined to be 30% to 50% of the normal selling price of the group purchase product. For example, for a group purchase product having a normal selling price of 55,000 won, the supply price may be determined as 23,000 won, which is about 42% of the normal selling price.

The supply price determination unit 120 may transmit the determined supply price to the manager terminal 300 , and the manager terminal 300 increases, decreases, or accepts the supply price transmitted from the supply price determination unit 120 to the final supply price. can be decided

FIG. 5 is a block diagram illustrating an operation of a marketing material delivery unit included in the seller management server of FIG. 2 .

Referring to FIG. 5 , the marketing data delivery unit 130 may provide marketing data to the SNS seller terminal 200 . The marketing data provided to the SNS seller terminal 200 may be data related to a group purchase product, or may be data provided by the manager terminal 300 .

As described above, the marketing data may be data related to a group purchase product for group purchase in the SNS seller terminal 200, for example, among product images, product images, and product description text related to group purchase products. It may include at least one. Here, the product image and the product video may be edited and provided in a size suitable for the SNS channel in which the SNS seller terminal is active, respectively. For example, the SNS platform on which the SNS seller terminal 200 operates may be Instagram, and a size suitable for the SNS platform may have the same ratio of horizontal length and vertical length. That is, the product image and the product image may be edited at a 1X1 ratio and provided to the SNS seller terminal 200 .

Meanwhile, the marketing data transfer unit 130 may further transmit marketing data to an external channel to promote group purchase. As shown in FIG. 5 , the marketing data transfer unit 130 may further transmit marketing data to the marketing media server NEWS. Here, the marketing media server (NEWS) may be a news providing server that provides news that can be read by an unspecified number of people. In this case, the marketing data transmitted by the marketing data transmission unit 130 to the marketing media server NEWS may include data for explaining the effect of the group purchase product. Accordingly, SNS users who want to participate in the group purchase can access the data explaining the effects of the purchased items through the marketing media server (NEWS), and can further encourage SNS users to participate in the group purchase.

6 is a block diagram for explaining the operation of the SNS posting management unit included in the seller management server of FIG.

Referring to FIG. 6 , the SNS posting management unit 140 may request posting for the group purchase item in the SNS channel of the SNS seller terminal 200 and check whether posting is made. Here, a predetermined number of postings related to group purchase items for the SNS seller terminal 200 may be requested within a predetermined period. For example, it may be requested that at least three postings for group purchase items be made within one day.

The group purchase related posting posted on the SNS seller terminal 200 may be indirect exposure data that can naturally represent the group purchase item in the daily life of the SNS seller and marketing data delivered by the marketing data transmission unit 130 .

Meanwhile, the SNS posting management unit 140 may compare the marketing data DATA provided to the SNS seller terminal 200 with the marketing data posted by the SNS seller terminal 200 . The SNS posting management unit 140 may check the marketing data DATA that has not yet been posted to the SNS seller terminal 200 and request that the posting be made. That is, the SNS posting management unit 140 may effectively transmit data related to group purchase through the SNS seller terminal 200 according to the intention of the manager terminal 300 .

According to an embodiment, when the SNS posting management unit 140 confirms that a predetermined number or more of group purchase products related postings have been made within a predetermined period in the SNS seller terminal 200 , the SNS posting management unit 140 may include the supply price determination unit 120 . ) can be delivered to the SNS seller terminal 200 by reducing the supply price determined by. Here, the supply price reduction rate according to whether posting is preset by the manager terminal 300 or may be additionally set in the manager terminal 300 according to the completion of posting. For example, the supply price reduction rate may be determined to be 2% to 3% of the normal price of the group purchase product, but is not limited thereto.

FIG. 7 is a block diagram for explaining the operation of the experience group event support unit included in the seller management server of FIG. 2 .

Referring to FIG. 7 , the experience group event support unit 150 selects at least one SNS experience group terminal 250 from among the plurality of SNS account terminals 210 , and targets the SNS experience group terminal 250 for group purchase items. In order to proceed with the event, it is possible to request the manager terminal 300 to provide the group purchase item to the experience group. In response to the request of the experience group event support unit 150 , the manager terminal 300 may provide the group purchase item to the SNS experience group terminal 250 (or the SNS experience group), and the experience group event can proceed smoothly.

At this time, the experience group event support unit 150 may select the SNS experience group terminal 250 based on the account information of each of the plurality of SNS account terminals 210 and the group purchase item.

Similar to the seller / product selection unit 110, the experience group event support unit 150 may refer to the account information of each of the plurality of SNS account terminals 210, and the account information includes the number of followers for the SNS account, followers It may include at least one of a gender ratio, a follower age distribution, an activity period, the number of postings, a posting category, the number of video views, the number of posting feedback, the number of connected Uniform Resource Locator (URL) visitors, and physical condition.

FIG. 8 is a block diagram illustrating an operation of a product sales relay unit included in the seller management server of FIG. 2 .

Referring to FIG. 8 , the product sales relay unit 160 requests the manager terminal 300 to provide the group purchase product to the group purchasers based on the sales information of the group purchase product received through the SNS seller terminal 200 . can

As the group purchase proceeds in the SNS seller terminal 200 , the SNS seller terminal 200 may receive purchase information from each of the joint purchaser terminals 500 . The SNS seller terminal 200 may provide a group purchase form to the group purchaser terminals 500 to collect purchase information, and the group purchase form is produced by the SNS seller terminal 200 or the manager terminal 300 It could be a document.

The SNS seller terminal 200 may pay for the collectively purchased product through the product sales relay unit 160 . Here, the cost may be a product of a supply price and a sales quantity determined for the SNS seller terminal 200 . The SNS seller terminal 200 may sell a group purchase product at a group purchase price higher than the supply price from the group purchaser groups 500, and receive an amount corresponding to the difference between the group purchase price and the supply price as a reward. have.

9 is a flowchart illustrating a seller management method using the SNS seller collective purchase management system according to an embodiment of the present invention.

1 to 9, the seller management method using the SNS seller collective purchase management system 10 is based on the account information of each of the plurality of SNS account terminals and the sales article database, at least one of the plurality of SNS account terminals Selecting as the SNS seller terminal and selecting a group purchase item to be jointly purchased from the SNS seller terminal in the sales article database (S110), supplying the group purchase item based on the account information of the SNS seller terminal and information on the group purchase item Step of determining the price (S120), transmitting marketing data related to the group purchase product provided by the manager terminal to the SNS seller terminal (S130), posting indirect exposure data and marketing data for the group purchase product to the SNS seller terminal A step of requesting (posting) and checking whether or not a predetermined number of postings are made within a predetermined period (S140), selecting at least one SNS experience group terminal among a plurality of SNS account terminals, and an experience group for group purchase items for the SNS experience group terminals In order to proceed with the event, based on the step of requesting the manager terminal to provide the group purchase item to the experience group (S150) and the sale information of the group purchase item received through the SNS seller terminal, the group purchase item is provided to the group purchaser at the manager terminal and a step (S160) of including a product sales relay unit requesting to do so.

The embodiments of the present invention disclosed in the present specification and drawings are merely provided for specific examples in order to easily explain the technical contents of the present invention and help the understanding of the present invention, and are not intended to limit the scope of the present invention. That is, it will be apparent to those of ordinary skill in the art to which the present invention pertains that other modifications can be implemented based on the technical idea of the present invention. In addition, each of the above embodiments may be operated in combination with each other as needed. For example, all embodiments of the present invention may be implemented in parts in combination with each other.

In addition, the method for controlling the SNS seller collective purchase management system 10 according to the present invention may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium.

As such, various embodiments of the present invention may be embodied as computer readable code on a computer readable recording medium in a particular aspect. A computer readable recording medium is any data storage device capable of storing data that can be read by a computer system. Examples of computer readable recording media include read only memory (ROM), random access memory (RAM), and compact disk-read only memory (CD-ROM). ), magnetic tapes, floppy disks, optical data storage devices, and carrier waves (such as data transmission over the Internet).

The computer readable recording medium may also be distributed over network-connected computer systems, so that the computer readable code is stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for achieving various embodiments of the present invention may be easily interpreted by programmers skilled in the field to which the present invention is applied.

As described above, the apparatus and method according to various embodiments of the present invention may be realized in the form of hardware, software, or a combination of hardware and software. Such software may include, for example, a volatile or non-volatile storage device, such as a ROM, or a memory, such as, for example, RAM, a memory chip, device or integrated circuit, whether erasable or rewritable, or For example, the storage medium may be stored in an optically or magnetically recordable storage medium such as a compact disk (CD), a DVD, a magnetic disk, or a magnetic tape, and a machine (eg, computer) readable storage medium. In addition, the software may be stored in a hardware module including a cloud server and/or a block chain server, or may be stored in a software module including a function of the cloud server and/or a block chain server.

In addition, the SNS seller collective purchase management system 10 according to the present invention may operate as an application program independently executed on the operating system (OS) of a bare metal computer.

In addition, the SNS seller collective purchase management system 10 according to the present invention may operate as an application program independently executed on the operating system (OS) of a virtual machine of a virtualized computer.

In addition, the SNS seller collective purchase management system 10 according to the present invention may operate as an application program independently executed in a container or Docker of a virtualized computer.

In addition, according to the present invention, the SNS seller joint purchase management system 10 may operate as an application program independently executed in a virtual machine or container or Docker provided through a cloud service. can

In addition, the SNS seller collective purchase management system 10 according to the present invention may operate as an application program independently executed on the operating system (OS) of the network equipment.

Accordingly, the present invention includes a program including code for implementing the apparatus or method described in the claims of the present specification, and a machine (computer, etc.) readable storage medium storing the program. Also, such a program may be transmitted electronically through any medium such as a communication signal transmitted through a wired or wireless connection, and the present invention suitably includes the equivalent thereof.

Claims (1)

In the management server for the pre-preparation process and post-management for group purchase,
Group purchase in which at least one of the plurality of SNS account terminals is selected as the SNS seller terminal based on the account information of each of the plurality of SNS account terminals and the sales article database, and group purchase is performed in the SNS seller terminal in the sales article database a seller/product selection unit that selects goods;
a supply price determination unit configured to determine a supply price of the group purchase product based on account information of the SNS seller terminal and information on the group purchase product;
a marketing data delivery unit that delivers marketing data related to the group purchase product provided by a manager terminal that manages the management server to the SNS seller terminal;
an SNS posting management unit that requests the SNS seller terminal to post the indirect exposure data and the marketing data for the group purchase product, and checks whether a predetermined number of postings are made within a predetermined period;
an experience group event support unit that selects at least one SNS experience group terminal among the plurality of SNS account terminals and requests the manager terminal to provide the group purchase item to the experience group corresponding to the SNS experience terminal; and
and a product sales relay unit that requests the manager terminal to provide the group purchase product to the group purchaser based on the sales information of the group purchase product received through the SNS seller terminal,
The account information includes the number of followers for the SNS account, follower gender ratio, follower age distribution, activity period, number of postings, posting category, number of video views, number of posting feedback, number of connected URL (Uniform Resource Locator) visitors and body at least one of the conditions
The seller / product selection unit selects the group purchase product from among the products registered in the sales product database based on the account information of the SNS seller terminal,
The marketing data includes at least one of a product image, product image, and product description text related to the group purchase product,
Each of the product image and the product image is edited with a preset ratio of horizontal length and vertical length corresponding to the SNS channel in which the SNS seller terminal is active,
The marketing data delivery unit,
Further, the marketing data is transmitted to the marketing media server,
The marketing media server is a news providing server that provides news that can be read by an unspecified number of people,
The marketing data transmitted to the marketing media server includes data for explaining the effect of the group purchase product,
The SNS posting management unit,
By comparing the marketing data provided to the SNS seller terminal with the marketing data posted from the SNS seller terminal, among the marketing data provided to the SNS seller terminal, check the marketing data that is not posted in the SNS seller terminal,
Request to post the unposted marketing data to the SNS seller terminal,
The experience group event support department,
Selecting the SNS experience group terminal based on the account information and the group purchase item of each of the plurality of SNS account terminals,
The supply price determination unit,
As the number of followers of the SNS seller terminal increases, the supply price is set lower,
The SNS posting management unit,
When the predetermined number of postings are made in the SNS seller terminal within the predetermined period, the supply price is reduced according to a preset supply price reduction rate and delivered to the SNS seller terminal,
the minimum value of the range in percent of the supply price based on the normal selling price of the collectively purchased articles is greater than the maximum value of the range in percent of the supply price reduction rate;
The sales information of the group purchase product includes information about a group purchase price higher than the supply price,
The difference between the supply price and the group purchase price is determined as a reward for the SNS seller terminal,
management server.

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