KR102321698B1 - Method for providing travel contents including weighted preference based on user stay - Google Patents

Abstract

The present invention stores and registers travel destination-related information in a first database, receives user preference information including the user's gender, age group, travel companion, and travel purpose through the user's portable electronic device, and stores it in the second database In addition, by receiving the location data on the fact of arriving at a pre-registered specific travel destination and staying time data after arriving at the specific travel destination before leaving, the location data and information on the residence time are stored in a third database, and the received location data and The correlation is analyzed by linking the residence time data and linking the user's preference information related to the user's gender, age group, travel companion, and the purpose of the trip. A method of providing travel contents including weight information based on user residence time, which compares the residence time for each user preference information with user preference information, generates weight information according to user preference, and provides processed travel contents including user preference for a specific travel destination provides

Description

{Method for providing travel contents including weighted preference based on user stay}

The present invention relates to a method of providing travel content, and more particularly, it proposes a new method of providing travel content related to user preferences by including weight information generated based on a user's stay time.

Travel provides new experiences while changing daily life, providing opportunities for fun and growth for young people and adults, and opportunities for romance and relaxation for middle-aged people. Before the popularization of travel, it was only an event held on special days such as marriage, graduation, and retirement.

The diversification of travel destinations is also worth paying attention to. Conventional tourist destinations include natural scenery such as famous mountains, valleys, and beaches, and scenic spots such as temples, museums, and memorials. step is increasing.

The purpose of travel is also changing from simple visit-oriented travel to emotional travel accompanied by specific experiences or relaxation, healing travel, educational purpose or themed travel, etc. became A typical example of post-travel activity is to share records such as travel photos, videos, and impression messages through the Internet. However, thanks to the trend that emphasizes individual feelings and individuality and the SNS environment that facilitates the sharing of photos and videos, anyone can become a travel content creator.

Travel companies, tourist destination operators, lodging establishments, and restaurants develop travel products related to a specific topic or time period, and provide new travel services that combine experiences with the natural environment according to the changing tastes of travelers and the expansion of travel content. do. And to promote these travel products or services, they are actively exposing travel information by using professional bloggers or portal sites, rather than relying solely on voluntary travel content creators. In addition, various information-oriented travel services, such as information on recommended destinations for each season, are being developed in consideration of the purpose of travel, from providing travel products centered on transportation and accommodation.

In spite of this trend, the conventional travel-related services do not meet the trend of travelers. For example, travelers visiting Jeju Island are not concentrated on specific tourist destinations, but visit and experience the entire region of Jeju Island according to their individuality and needs, and the same trend prevails in other regions. As an exception, it is limited to collecting feedback in the form of a post-travel survey. Travel information desired by travelers is different, and in order to improve the quality of travel, a high-level analysis of traveler preferences and objective travel facts is required. Although the number of cyber media sharing the experiences of individual travelers is increasing, travel information shared through internet blogs or social media only conveys personal tastes and feelings about pain episodes, price information, and nearby restaurants in a specific area. It is rare to present objective analysis results on preferences. In addition, in some cases, SNS is degenerated into a method of providing biased information focused on PR by travel industry related persons or stakeholders in specific destinations. It can also interfere with enjoyment.

Conventionally, as a technology related to travel and government, a technology for providing a recommended travel course and generating a tour plan while providing a virtual reality prior experience image has been proposed (Registration Patent 10-1611438), and tourism using a mobile terminal A tourism guide system for sharing information has been proposed (Patent Registration No. 10-1272368), and based on a geographic information system (GIS) and a multi-modal navigation system, tour guide, storytelling, A method of providing information on recommended tourist destinations that provide services such as curation and a schedule of travel products to tourists was also proposed.

These prior technologies have limitations in providing travel services by reflecting the objective situation and subjective preferences of travelers, and organizations or organizations that operate travel destinations or tourist attractions can provide differentiated tourism services in response to changing preferences of travelers. There is a lack of technical base.

In a situation where travel has become an important industry and the impact on the national economy is increasing, we break away from the uniform provision of travel information and analyze the preferences of travelers for travel contents that vary in age, gender, purpose of travel, travel time, etc. , it is necessary to provide customized tourism information to travelers by reflecting changes in preferences in real time, while enhancing the level of travel products and promoting the development of the travel industry based on active participation and communication of travelers.

The present invention was created under the technical background described above, and an object of the present invention is to provide a method for providing customized tourism information to travelers, and a platform for analyzing preferences for travel services and providing real-time information.

Another object of the present invention is to provide a method of providing customer-friendly tourism information reflecting the objective situation and subjective preference of a traveler, and a travel platform implementing the same.

Another object of the present invention is to provide a travel analysis method and information providing method capable of providing a differentiated tourism service in response to changing preferences of travelers in an institution or group operating a travel destination or tourist attraction.

In addition, other objects and technical features of the present invention will be presented in more detail in the following detailed description.

In order to achieve the above object, the present invention is capable of transmitting and receiving data through a network with a portable electronic device having a built-in GPS function, and a server including a data receiver, a database, a data analyzer, a weight information generator, and a travel content generator In the following, the server stores and registers travel destination information in a first database, and the server inputs user preference information including the user's gender, age group, travel companion, and travel purpose through the user's portable electronic device. received and stored in a second database, and the server receives location data on the fact of arriving at a pre-registered specific travel destination in relation to the travel destination and residence time data remaining after arriving at the specific travel destination before leaving through the user's portable electronic device to receive the location Stores data and information on residence time in a third database, the data analysis unit of the server links received location data and residence time data, and user preference information related to the user's gender, age group, travel companion, and travel purpose to analyze the correlation, and the weight information generating unit of the server compares the correlation between user preference information and location data for a specific travel destination and the average residence time of a specific travel destination with the residence time for each user preference information, and weight information according to user preference and provides a travel content providing method including weight information based on user residence time for providing processed travel content including user preference for the specific travel destination based on the weight information.

In the present invention, it is preferable that the weight information and the processed travel contents are updated at regular intervals by reflecting the location data and the residence time data received in real time through the user's portable electronic device.

The present invention also determines the location data based on GPS information in a pre-registered specific travel destination, and determines the stay time data based on the time spent staying within a range of 100 m to 1 km radius from the location of one point of the travel destination can do.

In the travel content providing method of the present invention, the method may further include the step of receiving sales information transmitted from the previously registered specific travel destination and reflecting the information on the weight information.

In the present invention, when the weight information generating unit of the server generates the weight information according to the user's taste, the weight information may be differently generated according to the age group based on the residence time of the specific travel destination according to the age group of the user.

According to the present invention, it is possible to reflect changes in preferences, which vary in age, gender, purpose of travel, presence of companions, weather, travel time, etc., in travel-related content in real time. In particular, it is easy for each traveler to choose a travel product that suits their taste or to make a travel plan by themselves, freeing from the biased information provided unilaterally by some bloggers or stakeholders in a specific destination.

The present invention can also reflect the objective situation and subjective preference of the traveler by breaking away from the uniform provision of travel information, and provide customer-friendly tourism information and contents by applying weights based on the analysis of the relationship between the travel destination and the traveler. can

In addition, the present invention can establish a differentiated tourism policy and provide travel services in response to the changing preferences of travelers, such as local governments, public tourism institutions, private institutions or organizations that operate travel destinations or tourist attractions, and advance The level of tourism industry can be greatly improved by building a customized travel platform.

1 is a block diagram of a travel content providing system;
2 is a flowchart showing the entire process of a method for providing travel content;
3 is a structural diagram illustrating an example of a method of applying a weight based on the correlation between location data and taste information;
4 is an example in which weights are applied for a specific travel destination
5 is a search screen for weighted content;
6A and 6B are examples of weighted travel content screens.
7 is an exemplary database connection structure;

The present invention proposes a travel content providing method including weight information based on the user's stay time, and uses location information to analyze travel product or travel service-related preferences according to the time spent in a specific place and apply weighted information such as tourist destination recommendation information. A method of providing travel content and a travel information platform on which such content is created and shared are provided.

The travel content providing method and related platform of the present invention basically receive data on the taste information of the traveler or the location information of the traveler, and perform analysis based on interdependence or correlation in analyzing such data, and based on the analysis result It has a characteristic in generating processed content information that has been given weight. In order to realize such a technical composition and effect, the method for data reception and analysis, the construction of the essential database, the connection structure between the databases, and the analysis process and weight derivation method are very important.

In order to proceed with this process, the present invention includes a computer-type server as hardware for data reception and analysis, weight information, and travel content generation. 1 shows a system configuration of a server 100, the server can transmit and receive data through a network with a portable electronic device having a built-in GPS function, and a data receiving unit 110, a database 120, and a data analysis unit 130 ), a weight information generating unit 140 , and a travel content generating unit 150 . The data receiver may include a device necessary for wired/wireless communication and a memory for temporarily storing received information. The database includes a database that stores user preference information, travel destination-related information, user location information, weights and contents generated according to information analysis, as described below, which will be described later. A user's portable electronic device 200 that shares a platform related to data transmission and reception and travel content through a server and a network is in a kind of client relationship, and the travel content platform 160 is a platform in the form of a website or mobile app operated by the server. It functions as a place to share taste information transmitted through the user's portable electronic device and travel contents provided by the server.

The present invention receives changed information such as age, gender, purpose of travel, travel time, etc. of a traveler in real time, and reflects changes in preference for travel content that change according to the information in real time. In addition, weight information obtained by analyzing the relationship between travel destinations and travelers is also reflected in real time. In order to reflect real-time information, the present invention uses a user's mobile device, and in addition, a travel-related app mounted on the mobile device can be used. The mobile device may generate travel route information of a traveler, location information of a selected travel destination, and residence time information of a specific travel destination, and transmit such information to an external system in real time. Mobile devices that can be utilized include, but are not limited to, personal portable terminals capable of network communication such as smart phones or tablet PCs and capable of checking location information by GPS function, but are not limited thereto, and portable electronic devices capable of performing the same functions. Anything is free In addition, as user information received in real time, consumption amount information in a specific travel destination may be included, and such information may be received in connection with or replacing sales information of a related institution in a specific travel destination without receiving from the user.

On the other hand, a user who transmits taste information or location information to an external system through a mobile device, for example, a traveler who uses a travel-related app on their mobile device, may be given a benefit to motivate information delivery. . Such benefits may include the provision of cyber money, discount on admission tickets for tourist destinations, and discount coupons for products used in tourist destinations, lodging establishments, restaurants, and the like.

The present invention is characterized in that the user's real-time location information is used to analyze the preference of a travel service or product according to the time spent in a specific place, and to provide content based thereon. 2 is a flowchart illustrating an overall process of a method for providing travel content.

The server stores and registers travel destination-related information in the first database (step S110), and also receives user preference information including the user's gender, age group, travel companion, and travel purpose through the user's portable electronic device. 2 Stored in the database (step S120). The travel destination information may be updated periodically, and the user preference information may be updated in real time between the user's access to the platform or the movement of the destination.

As a practical process related to the provision of travel content, the server receives, through the user's portable electronic device, location data on the fact of arrival at a pre-registered specific travel destination in relation to the travel destination, and data on the residence time after arriving at the specified travel destination and staying before leaving. (Step S130), the location data and information on the residence time are stored in the third database. The location data may be determined based on GPS information in a pre-registered specific travel destination, and the residence time data may be determined based on a time spent staying within a range of 100 m to 1 km in radius from the location of a point in the travel destination. The standard of the radius for receiving location data may be determined by judging natural factors such as mountains, waterfalls, and oreums, architectural factors such as museums, memorials, and art galleries, and complex factors such as theme parks or tourist complexes.

The processes of steps S110 to S130 may be performed sequentially, but may also be performed substantially simultaneously through transmission and reception with the server while the user accesses the travel-related app through the mobile device.

The data analysis unit of the server links the received location data and the residence time data, and analyzes the correlation by linking user preference information related to the user's gender, age group, travel companion, and travel purpose (step S140).

Correlation analysis includes a process of analyzing travel movement information received from a user's mobile device, arrival at a specific travel destination, and residence time information of the corresponding travel destination. Each analysis result is derived by linking the movement route, arrival status, and sojourn time information with taste information such as the user's gender, age group, travel companion information (number of companions, companionship relationship, etc.), and travel purpose. For example, the residence time of users who arrived on a specific date (for 1 day) for travel destination A was analyzed and shown in Table 1. According to the analysis results, it can be seen that in the case of destination A, visitors are evenly distributed by age group, and the number of visitors is preferred by the younger generation (20s to 30s), but it can be seen that the number of visitors is higher among the high age groups (50s - 60s). From these results, travel destination A will be able to establish a marketing strategy to increase the staying time of young people or increase publicity activities to increase the visit preference of middle-aged people.

age group number of visitors Stay - less than 1 hour Stay - 1-2 hours Stay - more than 2 hours 20's 300 152 102 46 30's 250 200 50 0 40's 200 45 106 50 50's 100 0 80 22 over 60 150 0 105 45

In addition, it is possible to analyze travel destination usage behavior by checking whether a person is accompanied by a travel destination and checking the length of stay according to the companion relationship. Table 2 shows the analysis of the residence time information according to the companion relationship for the users who arrived at the destination B for the age group in their twenties. Although the number of users with lovers or family is overwhelmingly large, it can be seen that the overall stay time is not high, so it is simply a travel destination. alternatives may be devised.

companionship Stay - less than 1 hour Stay - 1-2 hours Stay - more than 2 hours single 10 15 5 friend 20 46 10 lover 125 30 16 family 130 20 12 club, etc. 30 30 0

On the other hand, when a plurality of travel destinations are located adjacent to each other within a radius of 10 km, for example, a preference for each travel destination as well as a correlation between the travel destinations may be analyzed. Table 3 analyzes the results by age group, excluding the length of stay, based on whether or not they visited three tourist destinations on a specific date. Overall, it can be seen that the middle-aged group has a high preference for each travel destination, while the younger generation has an even distribution of preference for each travel destination, while the elderly have a lower preference for travel destination A. In the case of travel destination A, it is possible to consider a rest area for people with knee or back pain and a design of stairs, and measures such as a shuttle bus that circulates between each destination can be planned.

age group number of visitors Destination A Destination B Destination C 20's 90 25 35 30 30's 152 54 50 48 40's 158 35 63 50 50's 178 36 70 72 over 60 170 30 65 75

In addition to analyzing location information and residence time information for each user's preference information for a travel destination, cost expenditure analysis for each travel destination may be additionally performed. As such sales information may not be able to receive data from individual users in relation to personal information protection, it will be possible to analyze sales information for each travel destination by dividing it by the user's gender or age group.

Through such various analyzes, it is possible to discover or verify attractive factors of travel destinations that can be commonly applied to travelers by analyzing them as objective indicators rather than subjective opinions of travelers exposed through blogs or SNS.

Based on the analysis of the location data and the residence time data, the weight information generating unit of the server compares the correlation between the user preference information and the location data for a specific travel destination and the average residence time of the specific travel destination and the residence time for each user preference information. Weight information is generated according to (step S150).

Weight information is calculated through a two-step process of linking location data for each user preference information and linking residence time information for each user preference. That is, it is primarily determined whether or not to visit a specific destination for a specific age group, gender, companionship, and purpose of travel (first weight information), and compares the residence time for each user preference information with the average residence time of users who visited the destination. It is calculated as a qualitative or quantitative indicator (second weight information). In calculating the final weight information by linking the first weight information and the second weight information, the application ratio of the first weight value and the second weight value may be different according to the nature of the travel destination. Table 4 shows, as an example, the results of weighting based on the taste information of users who visited three specific travel destinations on a specific date. In the case of travel destination A, it is found that young people are suitable for a healing trip with friends or lovers, and it can be seen that destination B is particularly preferred for family travel. was confirmed to be

taste information Destination A Destination B Destination C gender Woman Prize Prize middle man middle middle Prize
age group 20's - 30's Prize middle middle 40's - 50's middle Prize Prize over 60 middle middle Prize
companion
Whether friend, lover Prize middle middle family middle Prize Prize club, etc. middle middle Prize single Prize middle middle
Purpose of travel Healing Journey Prize middle Prize family trip Prize Prize middle Teamwork, unity travel middle Prize Prize

On the other hand, the weight information generating unit of the server generates weight information differently for each age group based on the staying time of a specific travel destination according to the age group of the user in generating the weight information, and by reflecting this result, weight information for each age group of the user can be created separately or reflected in the integrated weight information for a specific travel destination.

In the final weight information, sales information delivered from a pre-registered specific travel destination may be received and reflected in the weight information. In this case, the weight information is not only based on the user's taste but also reflects the user's activity in the corresponding travel destination, so that the weight information can be used to analyze the factors of increase in activity satisfaction in the travel destination and the sales increase by each travel destination.

The weight information may be numerically calculated by linking the user's travel destination usage behavior with the user's taste information, and the sum of the weights for each taste may not exceed 100. 3 is a structural diagram illustrating an example of a method of applying weights based on the correlation between location data and taste information. For a total of four types of taste information (gender, age group, travel purpose, companion or not), visit and stay at a specific travel destination A A weight was calculated based on time information, and an example in which a weight was applied to a specific travel destination according to this application method is shown in FIG. 4 . In terms of the length of stay, 40% of women and 60% of men were in their 40s, and the majority of their stay was in their 40s. Based on these weights, for example, when a man in his 30s wants to take a vacation with his parents, the recommendation index for travel destination A can be calculated as 200, for example.

Based on the weight information, processed travel content including user preferences for the specific travel destination may be generated, and the corresponding content may be provided through the aforementioned travel content platform or the like (step S160). By providing travel contents including weight information based on the user's stay time, it is possible to analyze the propensity in consideration of conditions such as individual propensity, companionship, and purpose of visit, as well as increase the travel satisfaction of users. The weight information and the processed travel content may be updated at regular intervals by reflecting the location data and the residence time data received in real time through the user's portable electronic device.

5 is a search screen of travel content generated based on weighted information, and the weighted travel content screen may indicate, for example, a location of a travel destination with a high weight on a map ( FIG. 6a ), where a user is located in a specific area If there is, it may be provided by listing the contents of the travel destination in the order of the highest weight (FIG. 6b). In order to provide travel destination contents by reflecting real-time information and recommend tourist destinations, deep learning is performed on weight information based on location data and residence time data. The weight may be continuously updated by reflecting the residence time change information.

In order to obtain weight information reflecting accurate preferences as described above, it is very important to build and manage various databases. For example, the travel destination database can use the open API information of public tourism organizations (tourist sites, admission fees, photos, etc.), and a database for newly created destinations is built separately. In addition, in addition to data transmitted to the server through input of a portable electronic device, the database related to user preference information can use member information and travel-related preference information (travel purpose, period, companion, etc.) through open IPs such as social network services. may be

In addition, in order to update the user preference information database, location information and residence time database, weight information database, and processed travel content database in real time, it is also very important to streamline the analysis process through interworking between databases. 7 exemplarily shows an example of a database and an interconnection structure between databases.

The travel content providing method according to the present invention is particularly differentiated in that it can build a communication platform that integrally presents and shares information related to each field, including travel information, rather than providing information centered on tourism promotion materials. In addition, it is possible to provide practically customized travel recommendation content in consideration of various factors such as the purpose of traveler, member, period, weather, and region. As such, it is possible to not only satisfy users' desires but also to implement smart tourism services through customized content that considers users' tastes and circumstances.

Although the present invention has been exemplarily described through preferred embodiments above, the present invention is not limited to such specific embodiments, and various forms within the scope of the technical idea presented in the present invention, specifically, the claims may be modified, changed, or improved.

100: server system 110: data receiving unit
120: database 130: data analysis unit
140: weight information generation unit 150: travel content generation unit
160: travel content platform 200: portable electronic device

Claims (5)

A server capable of transmitting and receiving data through a network with a portable electronic device having a built-in GPS function, and comprising a data receiving unit, a database, a data analysis unit, a weight information generating unit, and a travel content generating unit, the server comprising:
The server stores and registers information related to the travel destination in the first database,
The server receives the user's preference information including the user's gender, age group, travel companion, and travel purpose through the user's portable electronic device and stores it in a second database,
The server receives the location data on the fact of arriving at a pre-registered specific travel destination and the residence time data after arriving at the specified travel destination before leaving through the user's portable electronic device, and receives the location data and information on the residence time to a third database save,
The data analysis unit of the server links the received location data and the residence time data, and analyzes the correlation by linking the user's preference information related to the user's gender, age group, travel companion, and travel purpose,
The weight information generation unit of the server generates weight information according to user preference by comparing the correlation between user preference information and location data for a specific travel destination and the average staying time of a specific travel destination with the residence time for each user preference information,
Provides processed travel content including user preference for the specific travel destination based on the weight information,
The weight information generates first weight information by first determining whether or not to visit a specific destination with respect to a specific age group, gender, companion status, travel purpose, etc. comparison to generate a second weight information is calculated by a qualitative or quantitative indicators, and by connecting the first weight information and the second weight information output to the final weight information, and
When the weight information generating unit of the server generates the weight information according to the user's taste, it is characterized in that the weight information is differently generated according to the age group based on the residence time of the specific travel destination according to the age group of the user.
A method of providing travel content including weight information based on user residence time.
According to claim 1,
The travel content providing method including weight information based on the user's stay time, characterized in that the weight information and the processed travel content are updated at a predetermined period by reflecting the location data and the residence time data received in real time through the user's portable electronic device. .
According to claim 1,
The location data is determined based on GPS information in a pre-registered specific travel destination, and the residence time data is determined based on a time spent staying within a range of 100 m to 1 km in a radius from the location of a point of the travel destination. A method of providing travel content including weight information based on user residence time.
According to claim 1,
A travel content providing method including weight information based on a user's residence time, characterized in that receiving the sales information transmitted from the registered specific travel destination and reflecting the information in the weight information.
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