KR102315848B1 - System for providing shopping list build up service - Google Patents

Abstract

The present invention relates to a system for providing a shopping list build-up service. The present invention includes: a user terminal inputting an action-included search word, receiving and outputting an essential product list and a selected product list searched so as to correspond to the search word, and performing purchase and payment after sequential product selection by category on the essential product list and the selected product list; and a build-up service providing server including a databasing unit in which at least one action-included search word and at least one essential product list and at least one selected product list required for performing the action corresponding to the search word are classified and stored by category, a transmission unit transmitting, in the case of action-included search word input at the user terminal, the essential product list and the selected product list to the user terminal so as to correspond to the search word, a build unit building up a shopping list in a case where products on the essential product list and the selected product list are sequentially selected by category at the user terminal, and an execution unit outputting a build-up event, requesting purchase and payment to the user terminal, and then executing a payment process in the case of selection completion by category.

Description

Shopping list build-up service provision system {SYSTEM FOR PROVIDING SHOPPING LIST BUILD UP SERVICE}

The present invention relates to a system for providing a shopping list build-up service, and provides a platform capable of building up a product list capable of completing an action when a search word including an action is input.

A keyword-based or text-based search method is a method of obtaining desired information by entering a word into a search box. In this way, if the exact word is known, it can be searched quickly and accurately. If the user does not know the keyword of the target that the user wants to search for, or does not know the target itself, and thus does not even know which word is the keyword, or if he knows but does not remember, he will not be able to even search. In addition, it takes a long time to find the desired product because products related to the desired product are also searched in the search results even if the keyword of the desired product is accurately entered. That is, the text-based search method provides fast and accurate searches when product information matches a search term, but if the search term and product word do not match exactly, the search performance may be very poor.

At this time, a semantic content search platform that obtains meaningful search results by expanding a user's query has been researched and developed. Patent No. 2020-0117783 (published on October 14, 2020) identifies a knowledge entity corresponding to a search keyword input from a user terminal, checks whether the identification result of the knowledge entity exists, and the identification result of the knowledge entity exists If not, a related search term is requested from the portal site, the search keyword is expanded through the analysis of the related search term provided from the portal site, the knowledge object corresponding to the expanded keyword is identified from the knowledge base through the expansion of the search keyword, and the knowledge object Upon completion of the identification, a query graph including the identified knowledge object is generated, and the query graph that most matches the user search intent among the generated query graphs is converted into a search word, and content search is performed using the search word. A configuration for outputting a search result by performing a search operation, a configuration for checking a ranking for a content after registering the content, and a configuration for optimizing to increase the number of search result impressions and user inflow for the content are respectively disclosed.

However, even if the above-described configuration is used, only one result is output per search word even in the case of a search word that includes an action having a series of time-series processes, and the related search word is listed together, but the time-series action It is not possible to comprehensively search each of the search results corresponding to . As a result, when searching for pizza making in a shopping mall, pizza coupons, frozen pizza, or pizza ingredients are only interspersed, so the user has to search the shopping mall for each ingredient after searching for how to make pizza again. . Accordingly, research and development of a platform that can find search results on a single screen is required for search words including time-series behaviors or search words requiring category-specific search.

An embodiment of the present invention classifies and stores at least one essential product list and a selection product list required to perform a search word including an action and an action corresponding to the search word for each category, and stores it in a database, and performs an action in the user terminal When entering a search word containing It is possible to provide a method for providing a shopping list build-up service in which a shopping list including items that can be acted upon only by selection can be completed. However, the technical task to be achieved by the present embodiment is not limited to the technical task as described above, and other technical tasks may exist.

As a technical means for achieving the above-described technical problem, an embodiment of the present invention inputs a search word including the meaning of an action, receives and outputs the essential product list and the selected product list searched to correspond to the search word, each a user terminal that sequentially selects a product from a list of essential products and a list of selected products for each category to purchase and pay; and a search word including the meaning of at least one action, and at least one essential product list and a list of selected products required to perform an action corresponding to the search word. When entering a search word containing the meaning of A buildup service comprising: a build unit that builds up a shopping list when sequentially selected; server; including, but the search word including the meaning of the action is a search word including the meaning of the action having a time-series order, and the search word including the meaning of the action having the time-series order is a search word related to food making , The essential product list is at least one product list essential for performing the action having the time-series order, the selection product list is at least one product list that is selectively necessary, and the essential product list is on the left side of the user menu is displayed as a category by step, and the selected product list is displayed as a category step by step at the bottom of any one category of any step-by-step category of the essential product list, and lists up the product list on the right side of the user menu to provide the user with It is possible to provide a system for providing a shopping list build-up service, characterized in that an arbitrary product is selected by the user.
Here, the search word including the meaning of the action is a search word that can be selected at random from the material the user wants, and the search word related to the item already owned by the user is selected regardless of the order of the essential product list and the selected product list It is possible to skip without doing this, and the randomly selectable search word is a search word related to raising a puppy, the essential product list is displayed in categories on the left side of the user menu step by step, and the selected product list is any of the essential product list It is possible to select an arbitrary product by listing up a product list on the right side of the user menu while being displayed as a step-by-step category at the bottom of any one of the step-by-step categories.
Also, the search word including the meaning of the action may be a search word including the meaning of the action requiring at least one category-specific product.
In addition, the build-up service providing server, at least one association rule between a search word including the meaning of the at least one action and at least one essential product list and a selected product list required to perform an action corresponding to the search word It may further include; an analysis unit for generating and analyzing using the association rule algorithm.
In addition, the build-up service providing server, when selecting a product from the list of essential products for each category and the list of selected products in the user terminal, completes the selected category icon area, and then completes the list of required products for each category and list of selected products It may further include; a selection confirmation unit to output from the user terminal.

According to any one of the above-described problem solving means of the present invention, at least one essential product list and selected product list necessary to perform a search word including an action and an action corresponding to the search word are classified and stored for each category and stored in a database And, when inputting a search word containing an action in the user terminal, each product list is built up so that the action can be completed by sequentially selecting each required product and optional product by category, even if the user does not search individually. By selecting each category on one screen, it is possible to complete a shopping list equipped with items that can be acted upon.

1 is a diagram for explaining a system for providing a shopping list build-up service according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating a buildup service providing server included in the system of FIG. 1 .
3 and 4 are diagrams for explaining an embodiment in which a shopping list build-up service according to an embodiment of the present invention is implemented.
5 is an operation flowchart illustrating a method of providing a shopping list build-up service according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art can easily implement them. However, the present invention may be embodied in many different forms and is not limited to the embodiments described herein. And in order to clearly explain the present invention in the drawings, parts irrelevant to the description are omitted, and similar reference numerals are attached to similar parts throughout the specification.

Throughout the specification, when a part is "connected" with another part, this includes not only the case of being "directly connected" but also the case of being "electrically connected" with another element interposed therebetween. . Also, when a part "includes" a component, it means that other components may be further included, rather than excluding other components, unless otherwise stated, and one or more other features However, it is to be understood that the existence or addition of numbers, steps, operations, components, parts, or combinations thereof is not precluded in advance.

The terms "about", "substantially", etc. to the extent used throughout the specification are used in a sense at or close to the numerical value when the manufacturing and material tolerances inherent in the stated meaning are presented, and serve to enhance the understanding of the present invention. To help, precise or absolute figures are used to prevent unfair use by unscrupulous infringers of the stated disclosure. As used throughout the specification of the present invention, the term “step for (to)” or “step for” does not mean “step for”.

In this specification, a "part" includes a unit realized by hardware, a unit realized by software, and a unit realized using both. In addition, one unit may be implemented using two or more hardware, and two or more units may be implemented by one hardware. Meanwhile, '~ unit' is not limited to software or hardware, and '~ unit' may be configured to be in an addressable storage medium or may be configured to reproduce one or more processors. Thus, as an example, '~' refers to components such as software components, object-oriented software components, class components, and task components, and processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays and variables. The functions provided in the components and '~ units' may be combined into a smaller number of components and '~ units' or further separated into additional components and '~ units'. In addition, components and '~ units' may be implemented to play one or more CPUs in a device or secure multimedia card.

In this specification, some of the operations or functions described as being performed by the terminal, apparatus, or device may be performed instead of in a server connected to the terminal, apparatus, or device. Similarly, some of the operations or functions described as being performed by the server may also be performed in a terminal, apparatus, or device connected to the server.

In this specification, some of the operations or functions described as mapping or matching with the terminal means mapping or matching the terminal's unique number or personal identification information, which is the identification data of the terminal. can be interpreted as

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram for explaining a system for providing a shopping list build-up service according to an embodiment of the present invention. Referring to FIG. 1 , the shopping list buildup service providing system 1 may include at least one user terminal 100 , a buildup service providing server 300 , and at least one seller terminal 400 . However, since the shopping list buildup service providing system 1 of FIG. 1 is only an embodiment of the present invention, the present invention is not limitedly interpreted through FIG. 1 .

At this time, each component of FIG. 1 is generally connected through a network (Network, 200). For example, as shown in FIG. 1 , at least one user terminal 100 may be connected to the buildup service providing server 300 through the network 200 . In addition, the build-up service providing server 300 may be connected to at least one user terminal 100 and at least one seller terminal 400 through the network 200 . Also, at least one seller terminal 400 may be connected to the buildup service providing server 300 through the network 200 .

Here, the network refers to a connection structure in which information exchange is possible between each node, such as a plurality of terminals and servers, and an example of such a network includes a local area network (LAN), a wide area network (WAN: Wide Area Network), the Internet (WWW: World Wide Web), wired and wireless data communication networks, telephone networks, wired and wireless television networks, and the like. Examples of wireless data communication networks include 3G, 4G, 5G, 3rd Generation Partnership Project (3GPP), 5th Generation Partnership Project (5GPP), Long Term Evolution (LTE), World Interoperability for Microwave Access (WIMAX), Wi-Fi (Wi-Fi) , Internet, LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), RF (Radio Frequency), Bluetooth (Bluetooth) network, NFC ( Near-Field Communication) networks, satellite broadcast networks, analog broadcast networks, Digital Multimedia Broadcasting (DMB) networks, and the like are included, but are not limited thereto.

In the following, the term at least one is defined as a term including the singular and the plural, and even if at least one term does not exist, each element may exist in the singular or plural, and may mean the singular or plural. it will be self-evident In addition, that each component is provided in singular or plural may be changed according to embodiments.

At least one user terminal 100 is a user who searches for a search word including an action (a search word including the meaning of an action) in the shopping mall using a web page, an app page, a program, or an application related to the shopping list build-up service. It may be a terminal. In this case, the search word including the action may be a search word including a verb, for example, making pizza, raising a puppy, drinking coffee beans, making samgyetang, and the like. The reason for defining a search term including an action in an embodiment of the present invention is, for example, in the case of raising a puppy, a cleaner for ear cleaning, toothpaste and toothbrush for dental care, a nail clipper for nail trimming, a bath A variety of products such as sanitary products and toys, in addition to items necessary for food, clothing, and shelter, such as shampoo for feeding, feed for feeding, rice bowls and water bowls to hold feed and water, and toilet pads or stool plates for indoor defecation, dog houses or dog cushions. There are a lot of these, but if you use a keyword-based search for each one, people who do not know why they need a bowel movement pad or do not even know the word toilet pad cannot even search for it, so in one embodiment of the present invention, In this case, the platform divides the list into essential products and optional products for raising a puppy, and the user selects one by one from the list-up results. in order to be able to live in Accordingly, the user terminal 100 inputs a search word including an action, receives the result from the build-up service providing server 300 and outputs it, sequentially selects a product for each category, and then performs a purchase and payment. can

Here, the at least one user terminal 100 may be implemented as a computer that can access a remote server or terminal through a network. Here, the computer may include, for example, a navigation device, a laptop computer equipped with a web browser, a desktop computer, and a laptop computer. In this case, the at least one user terminal 100 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one user terminal 100, for example, as a wireless communication device that guarantees portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS(Personal Handyphone System), PDA(Personal Digital Assistant), IMT(International Mobile Telecommunication)-2000, CDMA(Code Division Multiple Access)-2000, W-CDMA(W-Code Division Multiple Access), Wibro(Wireless Broadband Internet) ) terminal, a smart phone, a smart pad, a tablet PC, etc. may include all kinds of handheld-based wireless communication devices.

The build-up service providing server 300 may be a server that provides a shopping list build-up service web page, an app page, a program, or an application. In addition, the buildup service providing server 300 may be a server that maps and stores a search word including at least one action and at least one essential product list and a selected product list by category. In addition, the buildup service providing server 300 may be a server that outputs at least one essential product list and a selection product list corresponding to a search word input from the user terminal 100 to a search result screen for each category. In addition, the build-up service providing server 300 may be a server that performs payment and requests delivery to the seller terminal 400 when the user terminal 100 selects a product and completes the product list.

Here, the buildup service providing server 300 may be implemented as a computer that can connect to a remote server or terminal through a network. Here, the computer may include, for example, a navigation device, a laptop computer equipped with a web browser, a desktop computer, and a laptop computer.

The at least one seller terminal 400 may be a terminal of a seller using a shopping list build-up service related web page, an app page, a program, or an application. In addition, the at least one seller terminal 400 uploads product data of the product it sells to the build-up service providing server 300 , and when receiving a delivery request from the build-up service providing server 300 , the delivery process It may be a terminal that starts

Here, the at least one seller terminal 400 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a navigation device, a laptop computer equipped with a web browser, a desktop computer, and a laptop computer. In this case, the at least one seller terminal 400 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one merchant terminal 400, for example, as a wireless communication device that guarantees portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS(Personal Handyphone System), PDA(Personal Digital Assistant), IMT(International Mobile Telecommunication)-2000, CDMA(Code Division Multiple Access)-2000, W-CDMA(W-Code Division Multiple Access), Wibro(Wireless Broadband Internet) ) terminal, a smart phone, a smart pad, a tablet PC, etc. may include all kinds of handheld-based wireless communication devices.

2 is a block diagram for explaining a build-up service providing server included in the system of FIG. 1, and FIGS. 3 and 4 show an embodiment in which a shopping list build-up service according to an embodiment of the present invention is implemented. It is a drawing for explanation.

Referring to FIG. 2 , the buildup service providing server 300 includes a database conversion unit 310 , a transmission unit 320 , a build unit 330 , a progress unit 340 , an analysis unit 350 , and a selection confirmation unit ( 360) may be included.

The buildup service providing server 300 according to an embodiment of the present invention or another server (not shown) operating in conjunction with at least one user terminal 100 and at least one seller terminal 400 builds up a shopping list. When transmitting a service application, program, app page, web page, etc., at least one user terminal 100 and at least one seller terminal 400, the shopping list build-up service application, program, app page, web page, etc. can be installed or opened. In addition, the service program may be driven in at least one user terminal 100 and at least one seller terminal 400 by using a script executed in a web browser. Here, the web browser is a program that enables the use of a web (WWW: World Wide Web) service, and refers to a program that receives and displays hypertext written in HTML (Hyper Text Mark-up Language), for example, Netscape. , Explorer, Chrome, and the like. In addition, the application means an application on the terminal, for example, includes an app (App) executed in a mobile terminal (smartphone).

Referring to FIG. 2 , the database conversion unit 310 classifies and stores a search word including at least one action and at least one essential product list and a selection product list required to perform an action corresponding to the search word by category. can In this case, it is necessary to perform an initial operation in which a person maps a search word including each action, a list of essential products and a list of selected products required to perform the action, one by one for each category. Alternatively, there is a method in which a person only intervenes to the extent of only inspecting and confirming each order and the keywords of the materials (products) necessary for it, after collecting them through a web crawler. In this case, a web crawler for web crawling is a computer program that searches the World Wide Web in an organized and automated way. The work of a web crawler is called web crawling or spidering, and it is a form of bot or software agent. There are two main types of web crawlers: general web crawlers and distributed web crawlers.

When explaining the basic operation of a web crawler, it starts by fetching a URL from the URL Frontier module and fetching a web page of the URL using the HTTP protocol. Then, the Fetch module stores the web page in temporary storage, the Parser module extracts the text and links, and the text is sent to the Indexer. In the case of a link, whether it should be added to the URL frontier is determined by going through the Content Seen, URL Filter, and Duplication URL Element modules. At this time, since it is virtually impossible to crawl all web documents with a general web crawler, a distributed web crawler can be further used.

Distributed web crawler is largely divided into two types, one of which is centralized and the other is P2P (or Fully-Distributed). A centralized distributed web crawler is a structure in which the URL manager acts like a server and the crawler acts as a client. After downloading the document from the crawler, extracting the OutLink URL and passing it to the URL manager, the URL manager checks whether the URL of the downloaded document is the URL and removes the URL duplication. In other words, the URL manager takes over the URL duplication and URL management in the general web crawler. On the other hand, in the P2P method, each crawler has a completely independent structure. In the P2P method, each crawler operates like a general web crawler. Each crawler downloads documents, extracts OutLink URLs, and deduplicates URLs. Each crawler operates independently. To do this, the list of downloaded URLs managed by each crawler must be mutually exclusive. Otherwise, the phenomenon of downloading the same document from different crawlers will occur. As a way to solve this, each crawler can manage the download URL domains by dividing them exclusively. In other words, it is a method of managing only what belongs to the download domain and passing the rest of the URLs to other crawlers. If this method is used, each crawler can operate independently.

Next, web content needs to be extracted. Web content extraction technology provides a function to automatically extract content to be used for information analysis from a web document. A web content extraction system is a device that extracts only content by automatically producing rules for extracting content. A Rule Generator that automatically generates content extraction rules, and a Navigation Content Eliminator that removes navigation content from a given web document. , a content extraction rule and a content extractor that extracts content through keyword similarity comparison. Of course, it is possible to collect real-time data in various ways other than the above-described crawling method, and is not limited to the listed ones, and is not excluded for reasons not listed.

When a search word including an action is input in the user terminal 100 , the transmitter 320 may transmit a list of essential products and a list of selected products to the user terminal 100 so as to correspond to the search word. At this time, listing a list of required or optional products is called a list-up, and from among the products listed in this way, the user selects one by category in chronological order to complete the product list is called a build-up. The dictionary meaning of build-up is to assemble something by "assemble or accumulate something by putting parts or material together", but in an embodiment of the present invention, all products or items necessary for performing a series of actions are selected and set of items is defined in the sense of making Selecting in chronological order means, for example, performing a process having a time series flow by proceeding in chronological order, and may be, for example, a cooking method. If you have a step of ABCD to make a food named Z, you can know what ingredients (products) are required in step A, what ingredients are required in step B, etc. After the user searches for step A, A Instead of searching for [A1, A2, A3...AN], which are materials required for each step, [A1, A2, A3...AN], [B1, B2, B3...BN], [A1, A2, A3...AN], [B1, B2, B3...BN], [C1, C2, C3...CN], [D1, D2, D3...DN] are displayed on one page.

For example, referring to FIG. 3C , if a user inputs a search word “making pizza” and there is a search term including an action of “make”, [dough-sauce-cheese-topping] mapped to [pizza + make] ] is shown in categories on the left, and [strong flour, yeast, salt, sugar], which are ingredients needed to make dough, are shown by category, and one product from the list of products listed on the right is selected. By following this series of processes, the user does not need to search for the ingredients needed to make a pizza, and even if you simply input “make pizza” in the search bar, you can see in what order the pizza is made, and the ingredients needed step by step when making a pizza. You can also intuitively know what it is.

At this time, an embodiment of the present invention shows a list of materials (products) according to the order for performing the action, and the purchaser can not only purchase according to the order but also randomly select from the desired material. That is, it may be time-series or proceed in the order desired by the buyer. And, for the goods already owned by the buyer, even if it is a [essential product], it may be skipped without selection. At this time, it is also possible to create and skip the N/A (Not Available) item among the pizza making items.

In summary, a search word including an action is a search word including an action having a time-series order, at least one product list essential for performing an action having a time-series order is an essential product list, and optionally at least one required product list The product list may be a selection product list. For example, the action may be something like cooking with an order. Alternatively, the search word including the action may be a search word including the action requiring at least one category-specific product. At this time, the act of requiring at least one category-specific product is, for example, not only one product is required when raising a puppy, but can be raised only by purchasing a plurality of categories of products related to food, clothing, and shelter. Of course, there are cases where dogs are raised with only feed, but a general case is assumed in terms of social norms. The search term "Raising a dog" is the same as the search term "What do you need to raise a puppy?" Because it informs you of what you can buy and what you can optionally buy, users can complete the product list by selecting products marked as essential from the listed categories without having to search for them, and if you have a tight budget, you can also select products marked with “selection” if you can afford it. You can complete the product list as you go.

In this case, in the search for raising a puppy, the required product and the optional product may be purchased from the desired product regardless of the order, rather than selecting the product according to the order as described above. If a time-series sequence is not required, the purchaser can skip the selection, even if it is an essential product, for an item already owned by the buyer. Accordingly, it is possible to create an N/A item and skip it, even for items that do not require an order, such as raising a puppy, in the same way as making pizza.

The build unit 330 may build up the shopping list when the user terminal 100 sequentially selects products from the list of essential products and the list of selected products for each category. The user terminal 100 inputs a search word including an action, receives and outputs a list of essential products and a list of selected products searched to correspond to the search word, and sequentially selects products from the list of essential products and the list of selected products for each category to purchase and pay.

Continuing to cite the above example, the user selects A1 from [A1, A2, A3...AN], which are materials required for step A, and B2, [C1, If you select C4 out of C3 [D1, D2, D3...DN] out of C2, C3...CN], you have purchased all the products to act as [A1-B2-C3-D4]. Now that the product list has been assembled and completed like an assembly step by step, all you need to do is go through the purchase and payment process.

When selection for each category is completed, the progress unit 340 may output a build-up event, request purchase and payment to the user terminal 100 , and then proceed with the payment process.

The analysis unit 350 generates a correlation rule between a search word including at least one action and at least one essential product list and a selection product list necessary to perform an action corresponding to the search word using at least one association rule algorithm. and analysis. In this case, the association rule algorithm is one of the data mining analysis techniques. For example, it is an algorithm that reveals the correlation that a customer who buys product A is more likely to buy product B. It can be used when bundling two products, will be. In this case, the association analysis can be used to find the correlation of each item based on evaluation criteria such as support, reliability, and improvement. The support of the association rule evaluation refers to the ratio of purchasing A, B, and C together among all customers, and is defined as IF A & B THEN C = P(A∩B∩C). Confidence refers to the proportion of customers who purchased C among customers who purchased A and B, and is defined as IF A & B THEN C = P(A∩B∩C)/P(A∩B) . Lift is the value obtained by dividing the ratio of customers who purchased C among customers who purchased A and B by the ratio of customers who purchased C among all customers. IF A & B THEN C = P(C|A∩ It is defined as B)/P(C).

The selection confirmation unit 360, when selecting a product from the list of required products by category and the list of selected products in the user terminal 100, completes the selected category icon area, and then displays the list of essential products and the list of selected products by category It may be output from the user terminal 100 . The category may be output in the order of steps if the action is a time-series action in the search word including the action. Alternatively, a category may be provided for each category if the purchase of at least one category-specific product is required, as shown in FIG. 3C .

In addition, in an embodiment of the present invention, a method of automatically extracting a keyword including a shopping intention through Internet search history analysis may be further used.

<Deduction of overall search keyword ranking>

It is a process of extracting access records of specific portal sites to be analyzed from web visit records for a certain period of time. This step can be easily performed by executing a query that extracts only records that match the URL of the selected target site, so a detailed description will be omitted. The next step, search keyword extraction, can be performed by parsing the query string included in the entire URL. Specifically, the full URL consists of a combination of protocol, site, directory, page, and query columns. In this case, the query column consists of a pair of variable names and variable values, and search keyword values can be extracted through consistent rules for each site.

For example, if the search term value is expressed in the form of query = “string” on a certain site, the search keyword value is stored separately from the value after “query=” to the value before the appearance of “&” in the query column. can be extracted. When the search keyword extraction of the portal site is completed in this way, a ranking can be assigned according to the frequency of the corresponding keywords to build an overall search keyword ranking table.

<Deduction of search keyword ranking including shopping intention>

This process is a process of constructing a ranking table by extracting only the search keywords used in the case of directly visiting a shopping mall through a portal search. To this end, it is first necessary to identify which of the total web visit records is a visit record of a shopping-related site, and this is done in the step of extracting the representative URL and alias of the shopping mall.

First of all, site registration information, which is an external data source, contains site name, URL, and site type information. For example, in the case of the Internet shopping mall 11st, the site type is classified as “shopping mall”. Also, although the name of the site is unique as “11st”, the URL can have various things such as “www.11st.co.kr”, “www.morning365.com”, etc. By using this information, it is possible to extract access records of all sites classified as shopping malls among all web visit records. The extraction of portal access records before visiting the shopping mall, which is the next step, is performed by simultaneously using the step shopping mall visit record and the web visit record, which is data outside the step. After a user searches on a portal site, he clicks a specific link among the resulting data to access a desired site.

For example, if a user enters a desired search term “North Face Windbreaker” on this page, information on pages related to the search term is displayed on Site B. At this time, by clicking on a specific link, the user moves to the corresponding product page of 'G', a large domestic shopping mall. A point to note here is that two clicks are required to view the product page after entering a search keyword on the portal site. In order to find keywords related to Site C, it is necessary to examine the query column of Site A, not the query column of Site B. That is, in order to extract the keywords including the shopping intention, it is necessary to analyze the parameters transmitted to the query column from the site two steps prior to the entry point of the shopping mall site. However, since it is common for companies that deal with web visit records to maintain only the immediately preceding and immediately following pages based on each page, it is very difficult to find the query column two steps prior to the entry page of the shopping mall site. To overcome this, the reference page should be Site B, not Site C. That is, since Site B has the navigation information described above, it can be a link between Site A and Site C.

That is, for a specific record among web visit records, if the Next Site (Site C) belongs to a shopping mall and the Previous Site (Site A) is a search portal for analysis, search keywords can be found from the value passed to the Previous Parameter at this time. have. Since the keyword extracted in this way is the keyword entered by the user just before entering the shopping mall, it can be recognized as a candidate for the keyword including the shopping intention. Therefore, the keyword ranking table including shopping intention can be constructed by separately storing the keywords extracted in this way and assigning rankings according to the frequency of the keywords.

<Including full keyword list and shopping intention>

The process of comparing the validity of the keyword list is a step of comparing the validity of the extracted entire keyword list of the portal site with the keyword list including shopping intention. That is, the performance can be evaluated by analyzing the match between the keyword list including shopping intention and the actual shopping keyword. For accurate analysis, a list of shopping keywords corresponding to the correct answer sheet must be defined. However, it is very difficult to expect that such a correct answer exists, and the purpose of this analysis is a relative comparison of the validity of the entire keyword list and the keyword list derived through the proposed methodology. use for

Then, by using site registration information and web visit records, keywords entered as search terms are extracted from sites classified as shopping malls to create a list. Among these keywords, keywords used more than a certain frequency are defined as actual shopping keywords. The analysis is performed by calculating the F-Score with the actual shopping keyword for each of the two sets of keywords including all keywords and shopping intent. That is, after calculating the precision representing the actual shopping keyword hit ratio among the predicted keywords, and calculating the recall representing the ratio detected through prediction among the total actual shopping keywords, the harmonic mean of accuracy and recall is calculated. ) and can be used as an F-Score. Finally, comparison of the F-Score values of the entire keyword list and the keyword list including shopping intent is performed in the validity comparison step.

Hereinafter, an operation process according to the configuration of the buildup service providing server of FIG. 2 will be described in detail with reference to FIGS. 3 and 4 as an example. However, it will be apparent that the embodiment is only one of various embodiments of the present invention and is not limited thereto.

As shown in FIG. 3A , the service name of the present invention may be Build Up. 3B is a view of a general search site, and FIG. 3C is an example of a page according to an embodiment of the present invention. An embodiment of the present invention lists each step and the items to be purchased at each step when "making pizza" is input. As shown in FIG. 3D , it is also possible to know which step is currently being selected through the left category. In this case, the left category may serve as a navigation indicating which stage is currently in.

4A to 4D show each category in the order of dough, sauce, cheese, and topping, and sub-menus required therefor, ie, ingredients. This shows the structure between the upper-level menu and the lower-level menu, and the figure shown on the left may be a figure shown so that the user can intuitively understand which stage it is. A picture may be an image, but it may also be a photo or content such as a video. An embodiment of the present invention makes it possible to distinguish which material or product must be bought and which does not have to be purchased for which action by classifying and storing the essential-selection product as shown in FIG. 4E.

Matters not described with respect to the method for providing the shopping list build-up service of FIGS. 2 to 4 are the same as those described for the method for providing the shopping list build-up service with reference to FIG. 1 or can be easily inferred from the described content Therefore, the description below will be omitted.

5 is a diagram illustrating a process in which data is transmitted/received between components included in the shopping list buildup service providing system of FIG. 1 according to an embodiment of the present invention. Hereinafter, an example of a process in which data is transmitted and received between each component will be described with reference to FIG. 5, but the present application is not limited to such an embodiment, and the example shown in FIG. 5 according to the various embodiments described above will be described. It is apparent to those skilled in the art that the data transmission/reception process may be changed.

Referring to FIG. 5 , the buildup service providing server classifies and stores a search word including at least one action and at least one essential product list and a selection product list required to perform an action corresponding to the search word by category. and (S5100), when a search word including an action is input in the user terminal, the essential product list and the selected product list are transmitted to the user terminal to correspond to the search word (S5200).

And, the build-up service providing server builds up the shopping list when the user terminal sequentially selects a product from the list of required products and the list of selected products for each category (S5300), and when the selection for each category is completed, a build-up event After outputting and requesting a purchase and payment to the user terminal, the payment process is performed (S5400).

The order between the above-described steps (S5100 to S5400) is only an example and is not limited thereto. That is, the order between the above-described steps S5100 to S5400 may be mutually changed, and some of these steps may be simultaneously executed or deleted.

Matters not described with respect to the method for providing the shopping list build-up service of FIG. 5 are the same as those described for the method for providing the shopping list build-up service with reference to FIGS. 1 to 4 or can be easily inferred from the description Therefore, the description below will be omitted.

The method for providing a shopping list buildup service according to an embodiment described with reference to FIG. 5 may also be implemented in the form of a recording medium including instructions executable by a computer, such as an application or program module executed by a computer. . Computer-readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. Also, computer-readable media may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The above-described method for providing a shopping list build-up service according to an embodiment of the present invention may be executed by an application basically installed in a terminal (which may include a program included in a platform or an operating system that is basically installed in the terminal). Also, it may be executed by an application (ie, a program) installed directly in the master terminal by a user through an application providing server such as an application store server, an application, or a web server related to the corresponding service. In this sense, the above-described method for providing a shopping list build-up service according to an embodiment of the present invention is implemented as an application (ie, program) installed by default in a terminal or directly installed by a user, and can be read by a computer such as a terminal. It can be recorded on a recording medium.

The above description of the present invention is for illustration, and those of ordinary skill in the art to which the present invention pertains can understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. For example, each component described as a single type may be implemented in a dispersed form, and likewise components described as distributed may be implemented in a combined form.

The scope of the present invention is indicated by the following claims rather than the above detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts should be interpreted as being included in the scope of the present invention. do.

Claims (6)

Inputs a search word containing the meaning of an action, receives and outputs a list of essential products and a list of selected products searched to correspond to the search term, and sequentially selects products from the list of essential products and the list of selected products for each category to purchase and pay a user terminal to; and
A database conversion unit for classifying and storing a search word including the meaning of at least one action, and at least one essential product list and a selection product list required to perform an action corresponding to the search word by category, and the action of the user terminal When entering a search word containing a meaning, a transmission unit that transmits a list of essential products and a list of selected products to the user terminal to correspond to the search word, the user terminal sequentially selects products from the list of essential products and the list of selected products for each category in the user terminal A build-up service comprising a build unit that builds up the shopping list when selected, and a progress unit that outputs a build-up event when selection for each category is completed, requests a purchase and payment to the user terminal, and then proceeds with a payment process server; including,
The search word including the meaning of the action is a search word including the meaning of the action having a time-series order,
The search word including the meaning of the action having the time-series order is a search word related to food making,
The essential product list is at least one product list essential for performing the action having the time-series order,
The selection product list is at least one product list that is selectively required,
The essential product list is displayed in categories on the left side of the user menu step by step,
The selected product list is displayed as a category at the bottom of any one of the optional step-by-step categories of the essential product list, and lists up the product list on the right side of the user menu so that any product is selected by the user A shopping list build-up service providing system, characterized in that.
delete The method of claim 1,
The search word including the meaning of the action is a search word that can be selected at random from the material desired by the user,
For a search term related to an item already owned by the user, it is possible to skip without selecting it regardless of the order of the essential product list and the selected product list,
The search word that can be selected at random is a search word related to raising a puppy,
The essential product list is displayed in categories on the left side of the user menu step by step,
The selected product list is displayed as a category at the bottom of any one of the optional step-by-step categories of the essential product list, and the product list is listed on the right side of the user menu to select an arbitrary product. A shopping list build-up service providing system.
The method of claim 1,
The system for providing a shopping list build-up service, characterized in that the search word including the meaning of the action is a search word including the meaning of the action requiring at least one category-specific product.
The method of claim 1,
The build-up service providing server,
Using at least one association rule algorithm to generate and analyze association rules between a search word including the meaning of the at least one action and at least one essential product list and a selection product list necessary to perform an action corresponding to the search word Analysis unit; shopping list build-up service providing system, characterized in that it further comprises.
The method of claim 1,
The build-up service providing server,
When the user terminal selects a product from the list of required products for each category and the list of selected products, the selected category icon area is displayed as complete, and then the list of required products for each category and the list of selected products are outputted from the user terminal. further comprising;
Using the method of automatically extracting keywords including shopping intention through Internet search history analysis,
How to automatically extract the keywords,
overall search keyword ranking process;
The process of deriving search keyword rankings including shopping intention; and
A process of comparing the validity of the entire keyword list with the keyword list including shopping intention; a shopping list build-up service providing system comprising the steps of:

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