KR102312618B1 - Method and apparatus for providing interactive advertisement banner service based on mouse cursor - Google Patents

Abstract

The present invention relates to a method and a device for providing a mouse cursor-based interactive ad banner service. According to the present invention, a webpage image-user interaction is used in a web browser of a user terminal including a personal computer so that what the web surfing user is interested in is grasped in real time and a related product is recommended (real-time personalization target/recommendation). The method is to provide an interactive ad banner service to be executed at a user terminal. The method includes: (a) a step of displaying at least one ad banner on a certain region of a webpage screen including at least one image displayed on a user terminal; (b) a step of monitoring the movement of a mouse cursor on the webpage screen including the at least one image displayed on the user terminal; (c) a step in which the mouse cursor determines the occurrence or non-occurrence of a specific event indicating a preset pattern of movement with respect to any one of the one or more displayed images as a result of the monitoring; (d) a step of transmitting the image in which the specific event has occurred as a result of the determination to a banner server; and (e) a step of receiving at least one ad banner related to the image in which the specific event has occurred from the banner server and displaying the received one or more ad banners in a certain region on the webpage screen.

Description

Method and apparatus for providing interactive advertisement banner service based on mouse cursor

The present invention relates to a technology for providing an advertisement banner service, and more particularly, by monitoring an interaction between an image and a user based on a movement pattern of a mouse cursor in a web page in a web browser of a user terminal including a personal computer (PC). The present invention relates to a method and apparatus for providing a mouse cursor-based interactive advertisement banner service, which identifies what a web surfing user is currently interested in in real time and recommends related products (ie, real-time personalized recommendation).

In general, as Internet technology is rapidly developed, its users are rapidly increasing, and a new advertising market called Internet advertising is being actively developed along with this. For advertisements using the Internet, a banner advertisement for displaying an advertisement window of a predetermined size on a site provided through the Internet is mainly used.

A banner advertisement is a simple box-type advertisement that usually occupies a part of a web page and contains text such as a simple phrase, slogan, company name, IP address, etc. It is configured to move to an advertiser site linked to the banner advertisement. In order to frequently expose these banner advertisements to visitors and to induce curiosity about the advertised site, various types of banner advertisements such as position-fixed banners, shape-changing banners, and sound banners have been developed and applied.

The position-fixed banner is configured so that the banner advertisement is always displayed on the screen by maintaining a fixed state on one side of the screen even if the user moves the screen up, down, left and right by operating the scroll bar. When moved to the advertisement area, the advertisement text of the banner advertisement is transformed into a different color or shape to attract the user's attention. In addition, the sound banner is configured to stimulate the user's curiosity by outputting a predetermined sound through the computer's speaker when the mouse cursor is moved to the banner advertisement area.

However, since such banner advertisements are serviced by displaying an advertisement window of a predetermined size on a site provided through the Internet according to the needs of advertisers and exposing them to a large number of Internet users, each web surfing user is still Currently, the real-time personalized target/recommendation type banner advertisement service that identifies what you are interested in and recommends related products in real time, that is, does not provide a banner advertisement service. development is needed.

Laid-Open Patent Publication No. 10-2007-0060671 (2007.06.13.)

The present invention was created according to the above-mentioned conventional necessity, and its purpose is to allow a user to surf the web in real time by using an image in a web page and an interaction between the user and the user in a web browser of a user terminal including a personal computer (PC). An object of the present invention is to provide a method and apparatus for providing a mouse cursor-based interactive advertisement banner service that identifies what is of interest and recommends a related product (ie, a real-time personalized target/recommendation method).

In order to achieve the above object, a mouse cursor-based interactive advertisement banner service providing method according to an aspect of the present invention is a method of providing an interactive advertisement banner service performed by a user terminal, (a) including one or more images displayed on the user terminal displaying one or more advertisement banners on a specific area of a web page screen; (b) monitoring the movement of a mouse cursor on a web page screen including one or more images displayed on the user terminal; (c) determining whether a specific event in which the mouse cursor indicates a movement of a preset pattern for any one of the displayed one or more images occurs as a result of the monitoring; (d) transmitting, as a result of the determination, the image in which the specific event has occurred to the banner server; and (e) receiving one or more advertisement banners related to the image in which the specific event has occurred from the banner server and displaying the received at least one advertisement banner in a specific area on the screen of the web page.

In the step (c), the specific event is a first event of mouse hovering. The second event of dragging. and at least one of a third event of block selection (blocking), wherein step (d) gives a score for each of the first to third events, When the sum of the accumulated scores satisfies more than a preset criterion, the image may be transmitted to the banner server.

In step (c), the specific event may indicate mouse hovering over a preset time on a specific image.

In step (c), the specific event may indicate dragging to a specific image.

In step (c), the specific event may indicate blocking of a specific image.

The user terminal may include a personal computer (PC).

In order to achieve the above object, a mouse cursor-based interactive advertisement banner service providing method according to another aspect of the present invention is a method of providing an interactive advertisement banner service performed by a banner server, including (a) one or more images displayed on a user terminal providing and displaying one or more advertisement banners in a specific area of a web page screen; (b) receiving, from the user terminal, an image in which a specific event occurs among the one or more images displayed on the user terminal; (c) extracting a keyword representing the image by reading the received image; and (d) transmitting the advertisement banner of the product related to the extracted keyword to the user terminal so that it is displayed (renewed instead of the previously displayed advertisement banner) on a specific area on the screen of the web page.

The specific event may include at least one of a first event of mouse hovering for a specific image, a second event of dragging, and a third event of blocking a block.

In step (c), the image may be read by OCR (Optical Character Recognition).

In order to achieve the above object, an apparatus for providing an interactive advertisement banner service based on a mouse cursor according to another aspect of the present invention is an apparatus for providing an interactive advertisement banner service included in a user terminal, and a web page including one or more images displayed on the user terminal. a display unit for displaying one or more advertisement banners on a specific area of the screen; a monitoring unit for monitoring a movement of a mouse cursor on a web page screen including one or more images displayed on the user terminal; a determination unit configured to determine whether a specific event in which the mouse cursor indicates a movement of a preset pattern for any one of the displayed one or more images occurs as a result of the monitoring; a transmission unit for transmitting the image in which the specific event occurs to the banner server as a result of the determination; and a receiving unit configured to receive one or more advertisement banners related to a corresponding image in which the specific event has occurred from the banner server and display the at least one advertisement banner in a specific area on the screen of the web page.

In the determination unit, the specific event is a first event of mouse hovering. The second event of dragging. and a third event of block selection (blocking).

The transmitter may assign a score to each of the first to third events, and transmit the corresponding image to the banner server when the sum of the accumulated scores of the events generated for one image satisfies a preset criterion or more.

The determination unit may determine that a specific event occurs when the cursor hovers over a preset time on a specific image.

The determination unit may determine that a specific event occurs when dragging a specific image.

The determination unit may determine that a specific event occurs when a block of a specific image is blocked.

The user terminal may include a personal computer (PC).

In order to achieve the above object, an apparatus for providing an interactive advertisement banner service based on a mouse cursor according to another aspect of the present invention is an apparatus for providing an interactive advertisement banner service included in a banner server, and includes a web including one or more images displayed on a user terminal. a display unit for providing and displaying one or more advertisement banners in a specific area of the page screen; a receiving unit configured to receive, from the user terminal, an image in which a specific event occurs among the one or more images displayed on the user terminal; an extraction unit for reading the received image and extracting a keyword representing the image; and a transmission unit for transmitting the advertisement banner of the product related to the extracted keyword to the user terminal so that it is displayed (renewed instead of the previously displayed advertisement banner) in a specific area on the screen of the web page.

The specific event may include at least one of a first event of mouse hovering with respect to a specific image, a second event of dragging, and a third event of blocking, and the extracting unit The image can be read using OCR (Optical Character Recognition).

In order to achieve the above object, according to another aspect of the present invention, it is possible to provide a computer-readable recording medium in which a program for executing the mouse cursor-based interactive advertisement banner service providing method on a computer is recorded.

In order to achieve the above object, according to another aspect of the present invention, it is possible to provide an application stored in a computer-readable recording medium in order to execute the mouse cursor-based interactive advertisement banner service providing method in combination with hardware.

In order to achieve the above object, according to another aspect of the present invention, it is possible to provide a computer program stored in a computer-readable recording medium in order to execute the method for providing a mouse cursor-based interactive advertisement banner service in a computer.

As described above, according to various aspects of the present invention, the Internet user unconsciously moves the mouse to the content he is interested in and interacts with the web page, so mouse hovering. dragging. A web browser of a user terminal including a PC (Personal Computer) based on this by identifying whether the user is interested in the image, that is, not the user's explicit interest, but the subconscious intrinsic interest by utilizing events such as block selection (blocking) A mouse cursor-based interactive advertising banner that uses images within a webpage and user interaction to determine what the web surfing user is currently interested in in real-time and recommends related products (i.e., real-time personalized targeting/recommendation method). It has the ability to provide services.

In other words, it does not use the user's explicit personal information, click events, or visit history cookies, but rather captures the area of interest for a short period of time on the current web page and uses it for recommendations. This is possible.

In addition, there is no risk of leakage of sensitive information because it is session-based in which the interest score is updated for every page without storing personal information.

In addition, since it is an unconscious intrinsic interest information-based recommendation based on the user's mouse cursor movement pattern (corresponding to the user's gaze) rather than the user's explicit interest such as clicking, it provides an opportunity to purchase products that can be volatilized from existing recommendations. do. For example, many users are attracted to products they are not normally interested in through external information such as pretty photos or product reviews while surfing the web, but this desire to purchase disappears quickly. A banner is needed, and the present invention can meet this need.

In addition, since information is obtained from images rather than text, it can be effectively applied to image-friendly sites such as Instagram and web communities.

1 is a block diagram of a mouse cursor-based interactive advertisement banner service providing system according to an exemplary embodiment of the present invention;
2 is a block diagram of an apparatus for providing an interactive advertisement banner service based on a mouse cursor according to an exemplary embodiment of the present invention;
3 is a block diagram of an apparatus for providing an interactive advertisement banner service based on a mouse cursor according to an exemplary embodiment of the present invention;
4 is an exemplary view showing an example of a web page screen displayed on a user terminal of the present invention;
5 is an exemplary view showing another example of a web page screen displayed on a user terminal of the present invention;
6 to 8 are exemplary views showing various event occurrence screens according to the movement pattern of the mouse cursor according to the present invention;
9 is a flowchart of a method for providing an interactive advertisement banner service based on a mouse cursor according to an exemplary embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In adding reference numerals to the components of each drawing, the same components are to have the same reference numerals as much as possible even though they are indicated in different drawings. In addition, when it is determined that a detailed description of a known configuration or function related to the embodiment of the present invention may obscure the gist of the present invention, the detailed description thereof will be omitted.

1 is a block diagram of a mouse cursor-based interactive advertisement banner service providing system according to an exemplary embodiment of the present invention. As shown in the diagram, a communication network 1, a user terminal 2, and a banner server 3 ) may be included.

The communication network 1 represents a single or complex communication network for communication by connecting the user terminal 2 and the banner server 3 through wired, wireless and/or the Internet.

The user terminal 2 is a user's terminal device, and based on the movement pattern of the mouse cursor, is for identifying the interaction of which image of the current web page the user is interested in, for example, voice communication, data communication, and a mobile communication terminal capable of Internet communication, PDA, smart phone, notebook/tablet/personal computer (PC), and the like. In the present invention, a personal computer (PC) will be described as an example.

The banner server 3 uses the interaction between the user and the image in the web page in the web browser of the user terminal 2 including the PC to identify what the web surfing user is currently interested in in real time, and advertise related products. It represents a server device for providing/recommending a banner to the user terminal 2 .

That is, in the embodiment of the present invention, the user terminal 2 and the banner server 3 communicate with each other in two directions to provide an interactive advertisement banner service of a real-time personalized target/recommendation method.

2 is a block diagram of an apparatus 20 for providing an interactive advertisement banner service based on a mouse cursor according to an exemplary embodiment of the present invention. and may include a display unit 21 , a monitoring unit 23 , a determination unit 25 , a transmission unit 27 , and a reception unit 29 .

The display unit 21 is for displaying a web page and an advertisement banner on the user terminal (or, referred to as a PC) 2 during web buffing of the user, and includes one or more images displayed on the PC 2 as the user terminal. One or more advertisement banners can be displayed in a specific area of the page screen.

The display unit 21 is, for example, as shown in FIG. 4 , a web page screen 2a including one or more images displayed on the PC 2 (eg, hopang related images, bulgogi restaurant related images, etc.) One or more advertisement banners (eg, Satala related advertisement banners, tuna related advertisement banners, etc.) may be provided from the banner server 3 and displayed in the advertisement banner area 2b as a specific area designated at the lower end of the .

The monitoring unit 23 is for monitoring the movement of the mouse cursor placed on the screen of the PC 2 monitor, for example, on the web page screen 2a displayed on the PC 2 as shown in FIG. 5 . It is possible to monitor which pattern the mouse cursor 2c moves with respect to which image, and as an example, in FIG. 5 , it is possible to monitor that the mouse cursor 2c hovers over the hopang related thumbnail image and stays there.

The determination unit 25 is for determining whether the movement of the mouse cursor on the web page image moves according to a predetermined specific pattern based on the monitoring result through the monitoring unit 23, for example, the mouse cursor If a specific image moves according to a preset specific pattern, it may be determined that a corresponding specific event has occurred.

That is, the determination unit 25 determines whether the mouse cursor 2c indicates movement of a preset pattern for any one of one or more images displayed on the web page screen 2a as a result of monitoring through the monitoring unit 23 . It can be determined whether a specific event has occurred.

In an embodiment of the present invention, a specific event indicating a preset movement pattern of the mouse cursor is a first event of mouse hovering as illustrated in FIG. 6 , and a second event of blocking as illustrated in FIG. 7 . It may include at least one of an event, and a third event of dragging as illustrated in FIG. 8 .

As an example, the specific event representing the preset movement pattern of the mouse cursor may be a mouse hovering pattern event when the mouse cursor is hovering over a specific image for a predetermined time or longer as illustrated in FIG. 6 .

As another example, the specific event indicating the preset movement pattern of the mouse cursor may be a blocking pattern event when a specific image is selected as a block with the mouse cursor as illustrated in FIG. 7 .

As another example, the specific event representing the preset movement pattern of the mouse cursor may be a dragging pattern event when a specific image is dragged with the mouse cursor as illustrated in FIG. 8 .

Therefore, the determination unit 25 determines whether a specific event (a specific movement pattern of the mouse cursor) for a specific image occurs based on the monitoring of the movement of the mouse cursor 2c on the web page through the monitoring unit 23, Interaction can be identified/determined which image on the current page the user is interested in.

That is, Internet users unconsciously move the mouse (cursor) to the content they are interested in and interact with the web page, so mouse hovering. dragging. It is possible to determine whether a user is interested in an image by utilizing an event such as blocking.

When a specific event occurs with respect to a specific image as a result of determination of the determination unit 25 , the transmitting unit 27 may transmit the corresponding image in which the specific event occurs to the banner server 3 .

For example, as illustrated in FIG. 6 , the transmitting unit 27 captures a specific image corresponding to a mouse hovering pattern event when the mouse cursor is hovering over a predetermined time on a specific image as illustrated in FIG. ) can be transmitted.

As another example, as illustrated in FIG. 7 , the transmitting unit 27 captures a specific image and transmits it to the banner server 3 when a block selection (blocking) pattern event occurs when a specific image is selected as a block with a mouse cursor. can

As another example, the transmitting unit 27 captures a specific image and transmits it to the banner server 3 when a dragging pattern event occurs when a specific image is dragged with a mouse cursor as illustrated in FIG. 8 . can

As another example, the transmitter 27 gives a score for each of the first event of mouse hovering, the second event of block selection, and the third event of dragging, and one When the sum of the cumulative scores of the events generated for the image satisfies a preset criterion or more, the image may be captured and transmitted to the banner server 3 .

For example, the transmitter 27 may measure the interest score for each event and determine that it is of interest when it reaches a certain level or higher. When the mouse hovers over the image for 3 seconds or more, the interest score +1, and when the image is dragged, the interest When the image is selected as a block with a mouse, the score +3, the interest score +2, etc. for each event, by measuring the interest score for each event, the image that accumulates more than a preset score (for example, a total of 3 points) is the image that the user is interested in. It may be determined as a target, and the image may be captured and transmitted to the banner server 3 .

The receiving unit 29 receives, from the banner server 3, one or more advertisement banners related to an image (ie, an image in which a specific event has occurred) transmitted to the banner server 3 through the transmitting unit 27 and displays the current web page screen. This is to mark a specific area on the image.

3 is a block diagram of an apparatus 30 for providing an interactive advertisement banner service based on a mouse cursor according to an exemplary embodiment of the present invention. It may be included, and may include a display unit 31 , a receiving unit 33 , an extracting unit 35 , and a transmitting unit 37 .

The display unit 31 is to provide and display an advertisement banner to the PC 2 as a user terminal, and provides one or more advertisement banners to a specific area of the web page screen including one or more images displayed on the PC 2 can be displayed.

The display unit 31 is, for example, as shown in FIG. 4 , a web page screen 2a including one or more images displayed on the PC 2 (eg, hopang related images, bulgogi restaurant related images, etc.) One or more advertisement banners (eg, Satala related advertisement banner, tuna related advertisement banner, etc.) may be provided and displayed in the advertisement banner area 2b as a specific area designated at the lower end of the .

The receiving unit 33 is for receiving an image in which a specific event occurs among one or more images displayed on the PC 2 as a user terminal from the corresponding PC 2 , and the image transmitted from the transmitting unit 27 of the PC 2 . can receive

The extraction unit 35 reads the image received through the reception unit 33 to extract a keyword representing the image, for example, extracts characters in the received image, and performs spacing of all extracted texts. The maximum TOP-3 token can be selected as a keyword using the frequency of occurrence of tokens by dividing by criteria or tokenizing using a root extraction algorithm.

As an example, as illustrated in FIG. 6 , when a mouse hovering pattern event occurs when the mouse cursor is hovering over a specific image of a web page displayed on the PC 2 for a predetermined time or more, the receiving unit 33 receives the corresponding A specific image may be received from the transmission unit 27 of the device 20 of the PC 2 , and the extraction unit 35 may read the received image and extract a keyword representing the image. For example, as shown in FIG. 5 , the extraction unit 35 reads the image and selects 'hopang' as a representative keyword when the mouse cursor 2c hovers over the hopang-related thumbnail image and stays there. can be extracted.

As another example, when a block selection (blocking) pattern event occurs when a specific image is selected as a block with a mouse cursor as illustrated in FIG. 7 , the receiving unit 33 transmits the corresponding specific image to the device 20 of the PC 2 , and the extraction unit 35 may extract a keyword representing the image by reading the received image.

As another example, when a dragging pattern event occurs when a specific image is dragged with the mouse cursor as illustrated in FIG. 8 , the receiving unit 33 transmits the corresponding specific image to the device 20 of the PC 2 , and the extraction unit 35 may extract a keyword representing the image by reading the received image.

As another example, based on a score given for each of a first event of mouse hovering, a second event of blocking, and a third event of dragging, When the sum of the cumulative scores of events satisfies more than a preset criterion, the receiving unit 33 receives the corresponding specific image from the transmitting unit 27 of the device 20 of the PC 2, and the extracting unit 35 By reading the received image, a keyword representing the image may be extracted.

In the present embodiment, the extractor 35 may read the corresponding image through an OCR (Optical Character Recognition) reading method.

The transmission unit 37 acquires an advertisement banner of a product related to the keyword extracted through the extraction unit 35, and transmits the obtained advertisement banner to the PC 2 as a user terminal on the web page screen of the PC 2 It can be displayed in a specific banner area. In this case, it is possible to display an updated advertisement instead of the previous advertisement banner displayed in the banner area.

The image-related product category classification model can be used to obtain additional recommended information if there is an existing product category classification model. Similarly, by applying the image of interest to the category classification model in the backend (server), the category TOP-3 with the highest probability can be obtained as a keyword, and it can be used in concatenation with the keyword extracted by the OCR model or used alone. can be used as keywords.

According to the above-described embodiment of the present invention, the Internet user unconsciously moves the mouse (cursor) to the content he is interested in and interacts with the web page, so mouse hovering. dragging. A web browser of a user terminal including a PC (Personal Computer) based on this by identifying whether the user is interested in the image, that is, not the user's explicit interest, but the subconscious intrinsic interest by utilizing events such as block selection (blocking) By using the user interaction with the image in the web page, it is possible to find out what the web surfing user is currently interested in in real time and recommend related products in a real-time personalized targeted manner.

9 is a flowchart of a method for providing an interactive advertisement banner service based on a mouse cursor according to an exemplary embodiment of the present invention. Since it is applied to the apparatuses of FIGS. 1 to 3, the description will be made in parallel with the operation of the corresponding apparatus.

First, the PC 2 as a user terminal displays a web page including one or more images on the screen according to the user's selection, and displays one or more advertisement banners provided from the banner server 3 in a specific area of the web page screen. , for example, as shown in FIG. 4 , a specific area designated at the lower end of the web page screen 2a including one or more images (eg, hoppan-related images, bulgogi restaurant-related images, etc.) displayed on the PC 2 . One or more advertisement banners (eg, satala related advertisement banners, tuna related advertisement banners, etc.) are provided from the banner server 3 and displayed in the advertisement banner area 2b as a (S901).

Next, the PC 2 determines what kind of cursor is displayed when the user moves the mouse cursor on the web page screen 2a through a specific application (or called APP) or program for the interactive advertisement banner providing service of the present invention. It monitors in real time what pattern the image moves, for example, when the user moves the mouse cursor 2c on the webpage screen 2a displayed on the PC 2 as shown in FIG. When hovering and staying, such a movement of the cursor may be monitored ( S903 ).

Then, as a result of monitoring through step S903, the PC 2 determines the movement of the mouse cursor 2c in a preset pattern for any one of one or more images displayed on the web page screen 2a (eg, in FIG. 6 ). When it indicates the movement of the hovering pattern, the movement of the block selection pattern of FIG. 7, the movement of the drag pattern of FIG. 8, etc.), it recognizes this and a specific event (for example, the first event of mouse hovering as illustrated in FIG. 6 , FIG. It is determined that the second event of block selection as illustrated in FIG. 7 and the third event of drag as illustrated in FIG. 8) have occurred (S905).

Next, when it is determined that a specific event has occurred with respect to any one of the one or more images displayed on the web page screen 2a as a result of the determination in step S905, the PC 2 extracts the corresponding image (event image) to obtain the banner server 3 ), for example, when the mouse cursor is hovering over a specific image for a certain time or longer, as illustrated in FIG. 6, a specific image (event image) is captured when an event occurs and a banner server (3) or, as another example, block selection (blocking) pattern when a specific image is selected as a block with the mouse cursor as illustrated in FIG. 7 When an event occurs, a specific image (event image) is captured and the banner server ( 3) or, as another example, as illustrated in FIG. 8, when a dragging pattern event occurs when a specific image is dragged with the mouse cursor, the corresponding specific image (event image) is captured and the banner server 3 ) can be transmitted (S907 to S909).

Meanwhile, according to another embodiment of the present invention, in steps S905 to S909, the PC 2 performs a mouse hovering (hovering) first event, a block selection (blocking) second event, and a dragging (dragging) third event. (Interest) score is given to each, and when the sum of the cumulative scores of events that occur for one image satisfies more than a preset criterion, the image can be captured and transmitted to the banner server 3, for example, , Point of interest +1 when hovering over an image for more than 3 seconds, Point of interest +3 when dragging an image, Point of interest +2 when selecting a block with the mouse, etc. (For example, a total of 3 points) or more, the accumulated image may be determined as an object of interest to the user, and the image (event image) may be captured and transmitted to the banner server 3 .

Next, the banner server 3 receives the event image transmitted from the PC 2 through step S909 (S911), and reads (eg, reads OCR) the event image received through step S911 to obtain the corresponding image To extract a keyword representing It can be (S913).

Next, the banner server 3 obtains an advertisement banner of the product related to the keyword extracted through step S913 (S915), and transmits the obtained advertisement banner to the PC 2 as a user terminal (S917).

Finally, the PC 2 receives an advertisement banner (eg, an advertisement banner for a product related to an event image) provided from the banner server 3 through step S917 and displays it in a specific banner area on the current web page screen, at this time An updated display may be made instead of the previous advertisement banner displayed in the banner area (S919).

Meanwhile, according to the method for providing a mouse cursor-based interactive advertisement banner service according to the embodiment of the present invention described above, a computer-readable recording medium in which a program for executing the method in a computer is recorded can be implemented.

On the other hand, according to the method of providing a mouse cursor-based interactive advertisement banner service according to the embodiment of the present invention described above, an application stored in a computer-readable recording medium can be implemented in order to execute the method in combination with hardware.

On the other hand, according to the method for providing a mouse cursor-based interactive advertisement banner service according to the embodiment of the present invention described above, a computer program stored in a computer-readable recording medium can be implemented in order to execute the method in a computer.

For example, as described above, the method for providing a mouse cursor-based interactive advertisement banner service of the present invention according to an exemplary embodiment is a computer-readable recording medium including program instructions for performing various computer-implemented operations, or such a recording medium. It may be implemented as an application stored in a medium. The computer-readable recording medium may include program instructions, local data files, local data structures, etc. alone or in combination. The recording medium may be specially designed and configured for the embodiment of the present invention, or may be known and used by a person skilled in the art of computer software. Examples of the computer-readable recording medium include hard disks, magnetic media such as floppy disks and magnetic tapes, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floppy disks, and ROMs, RAMs, flash memories, and the like. Hardware devices specially configured to store and execute the same program instructions are included. Examples of program instructions may include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like.

The above description is merely illustrative of the technical spirit of the present invention, and various modifications and variations will be possible without departing from the essential characteristics of the present invention by those skilled in the art to which the present invention pertains. Accordingly, the embodiments disclosed in the present invention are not intended to limit the technical spirit of the present invention, but to explain, and the scope of the technical spirit of the present invention is not limited by these embodiments. The protection scope of the present invention should be construed by the following claims, and all technical ideas within the equivalent range should be construed as being included in the scope of the present invention.

1: network
2: User terminal
3: Banner Server
20: Interactive advertising banner service providing device
21: display unit
23: monitoring unit
25: judgment unit
27: transmission unit
29: receiver
30: Device for providing interactive advertisement banner service of banner server
31: display unit
33: receiver
35: extraction unit
37: transmission unit

Claims (23)

A method of providing an interactive advertisement banner service performed by a user terminal, the method comprising:
(a) displaying one or more advertisement banners on a specific area of a web page screen including one or more images displayed on a user terminal;
(b) monitoring the movement of a mouse cursor on a web page screen including one or more images displayed on the user terminal;
(c) determining, as a result of the monitoring, whether a specific event in which the mouse cursor indicates a movement of a preset pattern for any one of the displayed one or more images occurs;
(d) as a result of the determination, capturing the image in which the specific event has occurred and transmitting the image to the banner server; and
(e) receiving, from the banner server, one or more advertisement banners related to the image in which the specific event has occurred, and displaying the received one or more advertisement banners in a specific area on the screen of the web page;
In the step (c), the specific event includes a first event of mouse hovering, a second event of dragging, and a third event of blocking,
In the step (d), a score is given to each of the first to third events, and when the sum of the cumulative scores of the events generated for one image satisfies a preset criterion or more, the image is transmitted to the banner server. A method of providing a mouse cursor-based interactive advertisement banner service, characterized in that. delete delete delete delete delete According to claim 1,
The user terminal is a mouse cursor-based interactive advertisement banner service providing method, characterized in that it comprises a PC (Personal Computer). As a method of providing an interactive advertisement banner service performed by a banner server,
(a) providing one or more advertisement banners to a specific area of a web page screen including one or more images displayed on a user terminal to be displayed;
(b) receiving, from the user terminal, an image in which a specific event is generated according to a movement pattern of a mouse cursor among the one or more images displayed on the user terminal;
(c) extracting a keyword representing the image by reading the received image; and
(d) transmitting an advertisement banner of a product related to the extracted keyword to the user terminal so that it is displayed in a specific area on the screen of the web page;
The specific event includes a first event of mouse hovering, a second event of dragging, and a third event of blocking,
In the step (b), a score is given for each of the first to third events, and a corresponding image in which the sum of the cumulative scores of the events generated for one image satisfies a preset criterion or more is received from the user terminal A method of providing a mouse cursor-based interactive advertisement banner service, characterized in that. delete 9. The method of claim 8,
The step (c) is a mouse cursor-based interactive advertisement banner service providing method, characterized in that the image is read OCR (Optical character recognition, optical character recognition). As an interactive advertisement banner service providing device included in a user terminal,
a display unit for displaying one or more advertisement banners on a specific area of a web page screen including one or more images displayed on the user terminal;
a monitoring unit for monitoring a movement of a mouse cursor on a screen of a web page including one or more images displayed on the user terminal;
a determination unit configured to determine whether a specific event in which the mouse cursor indicates a movement of a preset pattern for any one of the displayed one or more images occurs as a result of the monitoring;
a transmission unit for capturing the image in which the specific event has occurred and transmitting the image to the banner server as a result of the determination; and
a receiving unit configured to receive one or more advertisement banners related to the image in which the specific event has occurred from the banner server and display it in a specific area on the screen of the web page; and
In the determination unit, the specific event includes a first event of mouse hovering, a second event of dragging, and a third event of block selection,
The transmitting unit assigns a score to each of the first to third events, and transmits the image to the banner server when the sum of the accumulated scores of the events generated for one image satisfies a preset criterion or more A mouse cursor-based interactive advertisement banner service providing device. delete delete delete delete delete 12. The method of claim 11,
The user terminal is a mouse cursor-based interactive advertisement banner service providing apparatus, characterized in that it comprises a PC (Personal Computer). As an interactive advertisement banner service providing device included in the banner server,
a display unit for providing and displaying one or more advertisement banners in a specific area of a web page screen including one or more images displayed on the user terminal;
a receiving unit configured to receive, from the user terminal, an image in which a specific event is generated according to a movement pattern of a mouse cursor among the one or more images displayed on the user terminal;
an extraction unit for reading the received image and extracting a keyword representing the image; and
a transmission unit for transmitting the advertisement banner of the product related to the extracted keyword to the user terminal to be displayed (renewed instead of the previously displayed advertisement banner) in a specific area on the screen of the web page;
The specific event includes a first event of mouse hovering, a second event of dragging, and a third event of blocking,
The receiving unit receives, from the user terminal, a corresponding image in which a score is given for each of the first to third events, and a sum of accumulated scores of events generated for one image satisfies a preset criterion or more A device for providing interactive advertisement banner service based on a mouse cursor. delete 19. The method of claim 18,
The extractor is a mouse cursor-based interactive advertisement banner service providing apparatus, characterized in that for reading the image in an OCR (Optical character recognition, optical character recognition) method. [Claim 11] A computer-readable recording medium recording a program for executing the mouse cursor-based interactive advertisement banner service providing method according to any one of claims 1, 7 to 8, and 10 on a computer. 11. An application stored in a computer-readable recording medium in order to execute the mouse cursor-based interactive advertisement banner service providing method according to any one of claims 1, 7 to 8, and 10 in combination with hardware. A computer program stored in a computer-readable recording medium in order to execute the method for providing a mouse cursor-based interactive advertisement banner service according to any one of claims 1, 7 to 8, and 10 in a computer.

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