KR102279348B1 - Mobile bills and discount coupon providing system and method thereof - Google Patents

Abstract

The present invention relates to a system for providing a mobile leaflet and a discount coupon, which includes: an advertiser terminal (100) for inputting production information-related product data (D_s) online; a leaflet providing server (200) for comparing and analyzing a change in product price with respect to the product data (D_s) input from the advertiser terminal (100), comparing and analyzing data on a product consumer's consumption pattern, and performing output after converting product-related information into leaflet data (D_f) that is at least one of a product image design and a discount coupon based on data matched with respect thereto; and a mobile terminal (300) connected to the leaflet providing server (200), transmitting purchase product-related information to the leaflet providing server (200), and receiving the output of at least one of a promotional leaflet and a discount coupon.

Description

Mobile bills and discount coupon providing system and method thereof

The present invention relates to a system for providing mobile flyers and discount coupons, and more particularly, to a product and sales information of a product inputted from an input terminal of an offline store, detailed product information, sales information, and discount applied price of a seller or consumer After extraction based on sales history information, etc., it relates to a mobile flyer and discount coupon providing system capable of providing virtual flyers and discount coupons to the mobile of a corresponding mobile user.

In general, as an advertising medium for advertisers (registered business operators) to advertise their products (products), etc., advertising leaflets that can increase advertising effectiveness with relatively low advertising costs compared to other advertising media are being widely used. In recent years, in order to further enhance the advertising effect and increase the consumer's purchase rate of the product, a discount coupon that provides a discount for a certain amount of the product purchase price to the consumer when purchasing a product has been used. These discount coupons are useful by providing discount benefits to consumers when purchasing products, etc., and are useful to advertisers as an advertising method that can advertise their products at low cost and increase sales as well as increase sales in a certain area. It has the effect of being able to advertise to certain prospects and potential customers within .

However, because most of the existing traditional advertising leaflets are printed and distributed to consumers at random regardless of their intentions due to the advantage of being easy to handle and distribute, there is a side effect of being perceived by consumers as a bad image rather than a good image.

In order to solve this problem, recently, research and development on mobile advertisements in which advertisement leaflets are combined with communication technology of mobile communication terminals are being conducted based on the development of information and communication technology. Mobile advertisements using a mobile communication terminal provide advertisement leaflets in the form of data and are stored in the memory, making it easier to manage and store compared to existing advertisement flyers, and also provide advertisement flyers regardless of time and place. One of the biggest characteristics of mobile advertisements using mobile communication terminals is that two-way communication is possible, unlike advertisement flyers, which are traditional advertisement media. By adding a callback URL to the advertisement of a mobile communication terminal, the consumer goes directly to the site, or by adding a callback number to the advertiser's call center, direct call to the advertiser's call center can lead to purchases.

However, despite these advantages, mobile advertisement using a mobile communication terminal has many problems, just like the traditional advertisement leaflet. One of them was consumer dissatisfaction caused by random advertisements, which has been pointed out as a problem even in traditional advertising leaflets. As a result, there is a limit to forming a consensus among consumers about advertisements, and the active participation of consumers is bound to be limited. Although a certain portion of advertising revenue is provided to consumers to induce active participation of consumers, advertising efficiency is inevitably low because consumers simply click on advertisements for the purpose of distributing profits.

Accordingly, in recent years, Korean Patent Publication No. 10-2012-0137544 (published on December 24, 2012) and Korean Patent Registration No. 10-1188900 in order to resolve consumer complaints caused by random advertisements and induce active consumer participation. (Registration date: September 28, 2012) and the like, a method of providing a discount coupon in which a discount coupon is conveniently provided to friends or acquaintances through a social networking service (SNS) has been proposed.

However, in this method, there is a problem in the traditional advertising leaflet distribution method as the coupons registered in the social network service are exposed to the subscribers in real time regardless of the will of the subscribers registered as friends or acquaintances (followers) in the corresponding social network service. Consumer dissatisfaction due to random advertising that has been used is still occurring. Accordingly, in order to solve this problem, Korean Patent No. 10-1635184 discloses, as shown in FIG. 1 , (a) receiving mobile discount coupons including products for various industries designed and provided for mobile from an advertiser terminal, or , receiving various advertisement information from the advertiser terminal, designing discount coupons for mobile use, producing a plurality of coupon books, classifying them by industry and region, and storing them in a discount coupon providing server; (b) by executing the mobile discount coupon app installed in the user terminal, accessing the discount coupon providing server, and displaying mobile discount coupons by industry and region provided from the discount coupon providing server in response to the location information of the user terminal step; (c) displaying friends or acquaintances registered in a mobile messenger installed in the user terminal when a user selects one mobile discount coupon to be used among the mobile discount coupons by industry and region displayed through the user terminal; (d) when one of the friends or acquaintances registered in the mobile messenger is selected as a mobile discount coupon recipient through the user terminal, the selected mobile discount coupon is transmitted to the terminal of the selected mobile discount coupon recipient through the mobile messenger step; and (e) when the mobile discount coupon is received from the user terminal to the mobile discount coupon recipient's terminal, the discount coupon providing server transmits the mobile discount coupon transmitted to the mobile discount coupon recipient's terminal to the user terminal. sending and authorizing use; Including, in the step (b), the user terminal provides the mobile discount coupons in the nearest order based on their current location, sorting them in the order of the size of the discount rate and providing them, in the step (e) , the discount coupon providing server provides a double coupon to the user terminal when the mobile discount coupon recipient retransmits the mobile discount coupon received from the user terminal to the terminals of friends or acquaintances registered in the mobile messenger of their terminal, , the user terminal calculates a score corresponding to the number of mobile discount coupons provided among friends or acquaintances registered in the mobile messenger and displays the calculated scores by rank, in step (d), the user terminal When the selected mobile discount coupon is transmitted to the terminal of the selected mobile discount coupon recipient through the mobile messenger, the selected mobile discount coupon includes a message to be transmitted to the mobile discount coupon recipient. A method of providing a mobile discount coupon using a mobile messenger is disclosed. have.

However, even with this technology, flyers and discount coupons are provided based on acquaintance relationships within a limited range, and are provided regardless of consumer consumption patterns or supplier's price attractive points, so the effectiveness of advertising promotion is actually low. There is this. In addition, since the seller must individually design the form of the leaflet and the contents of each product and provide it to the consumer, there is a problem in that the advertisement and promotion effect of the product to be provided quickly in real time is low, as well as the flyer work time is long.

Therefore, the development of a technology capable of solving these problems is required.

Accordingly, it is an object of the present invention to provide a mobile flyer and discount coupon providing system that can maximize the advertising effect of the mobile flyer based on a factor related to a consumer's consumption pattern and a factor in the sales advantage among product providers.

In addition, another object of the present invention is to shorten the production time of the leaflet and effectively provide the advertising effect by enabling the overall composition of the leaflet and the design of the individual product to be quickly provided according to the consumer's taste. and a discount coupon providing system.

According to an aspect of the present invention, an advertiser terminal 100 for inputting product data (D_s) related to product information through online; The price change of the product is compared and analyzed with respect to the product data (D_s) input from the advertiser terminal 100, and information about the product is displayed based on the matched data by comparing and analyzing the data on the consumption pattern of the product consumer. a leaflet providing server 200 for converting and outputting one or more leaflet data (D_f) among design and discount coupons; and a mobile leaflet including a mobile terminal 300 for being connected to the leaflet providing server 200 and transmitting information on the purchased product to the leaflet providing server 200, and for outputting any one or more of a promotional leaflet and a discount coupon; A discount coupon system is provided.

Here, product data (D_s) consisting of information on products provided by an advertiser or an advertisement delegation is input through the advertiser terminal 100, and the leaflet providing server 200 includes product data input through the advertiser terminal 100 ( D_s) and the database 210 for storing consumption pattern data (D_c) related to the consumption pattern of the consumer inputted in conjunction with the mobile terminal 300, and the product data (D_s) input from the advertiser terminal 100 The price information extraction unit 220 for extracting price information for each product, the image generation unit 230 for generating a product image for the product from which the price information is extracted, and the extracted price information to the consumption pattern data D_c It is preferable to include a leaflet generating unit 240 for generating the extracted price information and the generated product image as leaflet image data (D_i) based on the matched score by matching.

In addition, the leaflet providing server 200 is the leaflet image data (D_i) generated by the leaflet generating unit 240 is transmitted to the mobile terminal 300, according to the purchase degree of the mobile terminal 300 to the user of the mobile terminal 300. It is preferable to further include a purchase level evaluation unit 250 for generating purchase level data D_b by evaluating the purchase level.

On the other hand, according to another aspect of the present invention, the first step of inputting member information of the mobile terminal 300 using the mobile terminal 300; a second step of inputting product data (D_s) consisting of information on products provided by an advertiser or an advertisement delegation through the advertiser terminal 100; a third step of extracting price information for each product with respect to the product data D_s input from the advertiser terminal 100 and generating a product image for the product from which the price information is extracted; First, data on other markets within a certain administrative area are extracted from the online website from the location of the market operated by the advertiser of the advertiser terminal 100, and secondarily, from other markets extracted from the online website. a fourth step of extracting information on the price of a product to be presented; A fifth step of generating an image to match the input pattern of the leaflet generating unit 240 by converting the product image from which the price information is extracted into data stored in the database 210 or a product image input through the advertiser terminal 100 ; And the leaflet generating unit 240 matches the extracted price information to the consumption pattern data (D_c) to generate the extracted price information and the generated product image as the leaflet image data (D_i). A method of providing a discount coupon is provided.

Here, the leaflet image data (D_i) is transmitted to the mobile terminal 300 and the purchase degree of the user of the mobile terminal 300 is evaluated according to the purchase degree of the corresponding product, and the purchase degree evaluation unit 250 performs the evaluation. It is preferable that the leaflet providing server 200 may additionally accumulate a premium for the discount coupon for the mobile terminal 300 according to the repurchase rate or the number of purchase frequencies.

Therefore, according to the present invention, the advertiser can efficiently provide flyers for advertisements in mobile according to the patterns of consumers, and it is possible to improve the efficiency of leaflet work.

1 is a flowchart illustrating the process of Korean Patent No. 10-1635184.
2 is a schematic configuration diagram of a mobile flyer and discount coupon providing system according to a preferred embodiment of the present invention.
3 is a schematic configuration diagram of a mobile flyer and discount coupon providing system according to a preferred modification of the present invention.
4 is a schematic flowchart of a mobile flyer and discount coupon providing system according to a preferred embodiment of the present invention.

Hereinafter, a mobile flyer and discount coupon providing system according to a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings.

2 is a schematic configuration diagram of a mobile flyer and discount coupon providing system according to a preferred embodiment of the present invention, and FIG. 3 is a schematic flowchart of a mobile flyer and discount coupon providing system according to a preferred embodiment of the present invention.

2 and 3, according to the mobile flyer and discount coupon providing system according to a preferred embodiment of the present invention, the advertiser terminal 100 for inputting product data (D_s) related to product information through online. , compares and analyzes the price change of the product with respect to the product data (D_s) input from the advertiser terminal 100, and compares and analyzes the data on the consumption pattern of the consumer of the product, and provides product information based on the matched data. The leaflet providing server 200 for converting and outputting one or more leaflet data (D_f) among image design and discount coupons, and the leaflet providing server 200 connected to the leaflet providing server 200 to provide information on purchased products to the leaflet providing server 200 and a mobile terminal 300 for outputting any one or more of a promotional flyer and a discount coupon.

The advertiser terminal 100 is a communication terminal, and may be, for example, any one of a smart phone, a personal digital assistant (PDA) computer, and a tablet personal computer (PC).

The advertiser terminal 100 may be basically installed with various messaging service apps, and the messaging service app may be any one of integrated messaging tools, including e-mail and mobile messenger apps, for example.

Product data (D_s) consisting of information about a product provided by an advertiser or an advertisement delegation, for example, a price of a product, a price change, quality, and a picture of the product, is input through the advertiser terminal 100 .

The leaflet providing server 200 is a web server, and may be implemented using a web server program that is provided variously according to operating systems such as DOS, Windows, Linux, Unix, Macintosh, etc. on general server hardware, and is used in a Windows environment. CERN, NCSA, APPACH, etc. used in a website, Internet Information Server (IIS) and Unix environment may be used.

The leaflet providing server 200 is a database for storing product data (D_s) input through the advertiser terminal 100 and consumption pattern data (D_c) related to the consumer's consumption pattern input in conjunction with the mobile terminal 300 . 210, a price information extraction unit 220 for extracting price information for each product with respect to product data D_s input from the advertiser terminal 100, and an image for generating a product image for the product from which the price information is extracted The generating unit 230, and the leaflet generating unit for matching the extracted price information to the consumption pattern data (D_c) and generating the extracted price information and the generated product image based on the matched score as the leaflet image data (D_i) (240).

On the other hand, the leaflet providing server 200 is the leaflet image data (D_i) generated by the leaflet generating unit 240 is transmitted to the mobile terminal 300, according to the purchase degree of the mobile terminal 300 for the user of the mobile terminal 300. The purchase degree evaluation unit 250 is further included to evaluate the degree of purchase and generate the degree of purchase data D_b.

The database 210 of the leaflet providing server 200 is product data (D_s) input through the advertiser terminal 100, consumption pattern data (D_c) related to the consumer's consumption pattern input in conjunction with the mobile terminal 300 , stores the product image and the generated leaflet image data (D_i) for the product from which the price information is extracted, and the purchase degree data (D_b) evaluated by the purchase level evaluation unit 250 .

The price information extraction unit 220 of the leaflet providing server 200 extracts price information for each product with respect to the product data (D_s) input from the advertiser terminal 100, and at this time, the price information is located within a nearby predetermined distance range. It is desirable to extract data on comparative prices from price information for the same product sold through online advertisements in a local open market. For this comparative price, data of information on the price advantage of the product of the advertiser terminal 100 using the leaflet providing server 200 is generated and transmitted to the leaflet generating unit 240 of the leaflet providing server 200, as described above. The data of the information about the delivered price advantage is provided to the mobile terminal 300 together with the leaflet image data (D_i).

As described above, according to the mobile flyer and discount coupon providing system according to a preferred modification of the present invention, as shown in FIG. 3 , a certain administration from the location of the market operated by the advertiser of the advertiser terminal 100 on the website It further includes a price information scrap unit 260 that scraps information on product prices offered at online prices in other markets within the range.

The price information scrap unit 260 of the leaflet providing server 200 primarily extracts data on other markets within a certain administrative area from the location of the market operated by the advertiser of the advertiser terminal 100 from the online website. and, secondarily, information on product prices presented from other markets extracted from the online website is extracted.

The image generation unit 230 of the leaflet providing server 200 generates a product image for a product from which price information is extracted, data stored in the database 210, or a product image input through the advertiser terminal 100, a flyer generation unit An image is generated to fit the input pattern of 240 .

The leaflet generating unit 240 generates the extracted price information and the generated product image as leaflet image data D_i by matching the extracted price information with the consumption pattern data D_c. At this time, the leaflet generating unit 240 compares the extracted price information with a price range suitable for the consumption pattern of the consumer using the mobile terminal 300 or a pattern of purchase time or purchase interval to generate leaflet image data (D_i).

On the other hand, the purchase degree evaluation unit 250 of the leaflet providing server 200 is the leaflet providing server 200, the leaflet image data (D_i) generated by the leaflet generating unit 240 is transmitted to the mobile terminal 300 and the corresponding In evaluating the purchase degree of the user of the mobile terminal 300 according to the purchase degree of the product, the purchase degree data D_b is generated based on the repurchase rate or the purchase frequency.

In this way, the leaflet providing server 200 according to the repurchase rate or the number of purchase frequency by the purchase degree evaluation unit 250 can additionally accumulate a premium for the discount coupon for the mobile terminal 300, and leaflet image data (D_i) should be provided more.

The mobile terminal 300 is connected to the leaflet providing server 200 and transmits information on the purchased product to the leaflet providing server 200, and has an application or messenger function for printing out any one or more of a promotional leaflet and a discount coupon. do.

As shown in FIG. 4 , according to the mobile flyer and discount coupon providing system according to the preferred embodiment of the present invention, member information of the mobile terminal 300 is first inputted using the mobile terminal 300 .

Thereafter, product data (D_s) consisting of information about a product provided by an advertiser or an advertisement delegate through the advertiser terminal 100, for example, the price of the product, price change, quality, and information about a picture of the product is input. do.

Thereafter, price information is extracted for each product with respect to the product data D_s input from the advertiser terminal 100 , and a product image for the product from which the price information is extracted is generated.

At this time, data on other markets within a certain administrative area range from the location of the market operated by the advertiser of the advertiser terminal 100 is primarily extracted from the online website, and secondly, other data extracted from the online website is extracted from the online website. It further includes the process of extracting information on the price of the product presented from the markets.

Thereafter, the data stored in the database 210 or the product image input through the advertiser terminal 100 for the product from which the price information is extracted is converted into an image to match the input pattern of the leaflet generating unit 240 .

Thereafter, the leaflet generating unit 240 generates the extracted price information and the generated product image by matching the extracted price information with the consumption pattern data D_c as leaflet image data D_i.

On the other hand, the leaflet image data (D_i) is transmitted to the mobile terminal 300, the purchase degree for the user of the mobile terminal 300 is evaluated according to the purchase degree of the corresponding product.

At this time, the leaflet providing server 200 may additionally accumulate a premium for the discount coupon for the mobile terminal 300 according to the repurchase rate or the number of purchase frequency by the purchase degree evaluation unit 250 .

Therefore, as described above, according to the mobile flyer and discount coupon providing system according to the preferred embodiment of the present invention, the advertiser can efficiently provide the flyer for the advertisement by mobile according to the pattern of the consumer, and the efficiency of the leaflet operation can improve

100: advertiser terminal
200: leaflet providing server
300: mobile terminal

Claims (5)

delete delete delete A first step of inputting member information of the mobile terminal 300 using the mobile terminal 300;
a second step of inputting product data (D_s) including information on products provided by an advertiser or an advertisement delegation through the advertiser terminal 100;
a third step of extracting price information for each product with respect to the product data (D_s) input from the advertiser terminal 100 and generating a product image for the product from which the price information is extracted;
First, data on other markets within a certain administrative area are extracted from the online website from the location of the market operated by the advertiser of the advertiser terminal 100, and secondarily, from the other markets extracted from the online website. a fourth step of extracting information on the price of a product to be presented;
A fifth step of generating an image to match the input pattern of the leaflet generator 240 by converting the product from which the price information is extracted into data stored in the database 210 or a product image input through the advertiser terminal 100 ; and
The leaflet generating unit 240 matches the extracted price information to the consumption pattern data (D_c), and comprises a sixth step of generating the extracted price information and the generated product image as leaflet image data (D_i). How to provide mobile flyers and discount coupons. The method according to claim 4, wherein the leaflet image data (D_i) is transmitted to the mobile terminal 300 to evaluate the purchase degree for the user of the mobile terminal 300 according to the purchase degree of the corresponding product, and the purchase degree evaluation unit ( 250), the leaflet providing server 200 according to the number of repurchase rates or purchase frequency by means of a mobile leaflet and discount coupon providing method, characterized in that it is possible to additionally accumulate a premium for the discount coupon for the mobile terminal 300 .

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