KR102243697B1 - Apparatus and method for providing online advertising platform for media - Google Patents

Abstract

The present invention relates to an apparatus and method for providing a media professional online advertisement platform, the apparatus comprising: a quiz selection receiver configured to receive a selection regarding any one of a plurality of media image quizzes; A media image reproducing unit for playing at least one media image through the user terminal in the course of the media image quiz; An interface providing unit for providing a correct answer input interface for the media video quiz to the user terminal when the correct answer input condition for the media video quiz is satisfied; A quiz correct answer receiver configured to receive a user correct answer for the media video quiz from the user terminal through the correct answer input interface and store it in a database; And a quiz prize money accumulating unit that accumulates a quiz prize money for a user account associated with the user terminal according to whether the user's correct answer is matched.

Description

Device and method for providing media-specialized online advertising platform {APPARATUS AND METHOD FOR PROVIDING ONLINE ADVERTISING PLATFORM FOR MEDIA}

The present invention relates to a technology for providing an online advertising platform specialized in media, and more particularly, an apparatus for providing an online advertising platform specializing in media capable of maximizing the effect of advertising for movies through the participation of users and providing a quiz about movies online. It's about the method.

When using advertisements targeting a large number of unspecified audiences, it is difficult to quantitatively measure the marketing effect, and TV ratings are very low due to changes in the mobile-oriented media market, and there is a medium that can intensively target the target audience-centered audience. In view of the shortage, there is a need for a more reliable method of effectively providing movie advertisements to users.

Korean Patent Laid-Open Patent No. 10-2007-0036889 (2007.04.04) relates to a method of providing an online advertisement agency service through a quiz game, and the general user is given a price for watching advertisements so that they can enjoy the benefits of watching advertisements. At the same time, if you are familiar with the advertisement content, a greater profit can be given, and accordingly, the advertiser has disclosed a technology that allows the advertising expenditure to be made only for advertisement inquiries that have a substantially reliable advertisement effect.

Korean Patent Registration No. 10-0877794 (2009.01.02) relates to a mobile advertisement system and method using a picture-matching puzzle game, and an advertisement image related to advertisement on a part of the mobile advertisement screen is used as a component of the puzzle game picture. A technology for constructing a game screen that allows users to enjoy a picture-matching puzzle game and access advertisement information at the same time is being disclosed.

Korean Patent Publication No. 10-2007-0036889 (2007.04.04) Korean Patent Registration No. 10-0877794 (2009.01.02)

An embodiment of the present invention is to provide an apparatus and method for providing a media-specialized online advertising platform capable of providing a quiz on a movie online and maximizing the advertising effect for a movie through user participation.

One embodiment of the present invention is a media-specialized online advertising platform that predicts the number of audiences for a specific period of the movie scheduled to be released after selecting one of the movies to be released, watching individually produced images for 1 to 3 minutes, and paying prize money to the winners. It is intended to provide an apparatus and method for providing.

An embodiment of the present invention maximizes the effectiveness of advertisements by targeting the main movie consumer as a core target, and maximizes advertisement effects by watching as needed without feeling rejected by advertisements through video content that delivers necessary information for rewards. It is intended to provide an apparatus and method for providing an online advertising platform specialized in media.

Among embodiments, the media professional online advertising platform providing apparatus provides a quiz selection receiving unit receiving a selection on any one of a plurality of media image quizzes from a user terminal, and a media image quiz related to the selection to the user terminal, A media video player that plays at least one media video through the user terminal in the course of the media video quiz, when the playback is complete, determines whether a correct answer input condition of the media video quiz is satisfied, and the correct answer input condition If this is satisfied, an interface providing unit that provides a correct answer input interface for the media video quiz to the user terminal, and a quiz that receives a user correct answer for the media video quiz from the user terminal through the correct answer input interface and stores it in a database And a quiz prize money accumulator for accumulating a quiz prize money for a user account associated with the user terminal according to whether the correct answer receiver and the correct user answer match.

The media video playback unit essentially provides an unexpected quiz at the time when the playback is completed, and when the media video quiz is a ranking prediction quiz, whether or not all of the at least one media image subject to ranking prediction has been played, and the Completion of the correct answer may be set as the correct answer input condition, and when the media video quiz is a score prediction quiz, the completion of the correct answer of the sudden quiz may be set as the correct answer input condition.

The interface providing unit provides a pop-up including a hint request menu for requesting a hint for the sudden quiz to the user terminal when the unexpected quiz is provided and an incorrect answer to the corresponding quiz is input. I can.

The interface providing unit receiving a hint request for the sudden quiz from the user terminal, when receiving the hint request, determining a keyword for a media image related to the sudden quiz, and randomly among a plurality of portal websites It is possible to perform the step of receiving a search result page for the keyword from one of the determined methods and providing it to the user terminal.

The interface providing unit requests the search result page after determining the portal website having the highest correct answer rate for the unexpected quiz stored in the database based on the user group determined according to the user information of the user account, and the quiz answer receiving unit A first step of determining whether or not the correct answer of the sudden quiz is matched when the input regarding the sudden quiz is received from the user terminal through the sudden quiz interface, any one of a plurality of user groups based on user information of the user account The second step of determining the value and the third step of updating the correct answer rate for each portal website for the determined user group and storing it in the database may be performed.

When the media video quiz is a ranking prediction quiz, the quiz correct answer receiver may provide in real time whether the user correct answer is correct, and when the media video quiz is a score prediction quiz, the correct answer probability of the user correct answer may be provided in real time. .

The high-level quiz accumulation unit provides at least one of cash, cash points, discount coupons, and gift certificates as the quiz prize money, and each of a plurality of categories including participation rate, correct answer rate, and accumulated prize amount for the media video quiz for the user account Badges can be provided depending on the level of achievement.

Among the embodiments, the method for providing a media professional online advertising platform includes receiving a selection on any one of a plurality of media video quizzes from a user terminal, providing a media video quiz associated with the selection to the user terminal, the Reproducing at least one media image through the user terminal during the progress of the media video quiz, determining whether the correct answer input condition of the media video quiz is satisfied when the reproduction is completed, the correct answer input condition being satisfied In case, providing a correct answer input interface for the media video quiz to the user terminal, receiving the correct answer for the media video quiz from the user terminal through the correct answer input interface and storing it in a database, and the media video quiz And accumulating a quiz prize money in a user account associated with the user terminal according to whether the correct answers are matched.

The disclosed technology can have the following effects. However, since it does not mean that a specific embodiment should include all of the following effects or only the following effects, it should not be understood that the scope of the rights of the disclosed technology is limited thereby.

According to an embodiment of the present invention, an apparatus and method for providing an online advertising platform specialized in media according to an embodiment of the present invention select one of the films to be released, watch the individually produced video for 1 to 3 minutes, and predict the number of audiences for a specific period of the film to be released. Prize money can be paid to the winner.

The apparatus and method for providing a media-specialized online advertisement platform according to an embodiment of the present invention maximizes the efficiency of advertisements by targeting the main movie consumer as a core target, and through video content that delivers necessary information for rewards, there is no objection to advertisements. The advertising effect can be maximized by watching as needed.

1 is a diagram illustrating the configuration of a system for providing a media professional online advertisement platform according to the present invention.
FIG. 2 is a block diagram illustrating a physical configuration of the apparatus for providing an online advertisement platform in FIG. 1.
3 is a block diagram illustrating a functional configuration of the apparatus for providing an online advertisement platform in FIG. 1.
4 is a flowchart illustrating a process of providing an online advertising platform specialized in media performed by the device for providing an online advertising platform of FIG. 1.
5 is an exemplary diagram illustrating an embodiment of an online advertisement platform screen provided to a user terminal.
6 is an exemplary diagram illustrating an embodiment of a ranking prediction quiz conducted in a user terminal.
7 is an exemplary diagram illustrating an embodiment of a score prediction quiz conducted in a user terminal.
8 is an exemplary diagram illustrating an operation when an incorrect answer for an unexpected quiz is input in a user terminal.

Since the description of the present invention is merely an embodiment for structural or functional description, the scope of the present invention should not be construed as being limited by the embodiments described in the text. That is, since the embodiments can be variously changed and have various forms, the scope of the present invention should be understood to include equivalents capable of realizing the technical idea. In addition, since the object or effect presented in the present invention does not mean that a specific embodiment should include all or only such effects, the scope of the present invention should not be understood as being limited thereto.

Meanwhile, the meaning of terms described in the present application should be understood as follows.

Terms such as "first" and "second" are used to distinguish one component from other components, and the scope of rights is not limited by these terms. For example, a first component may be referred to as a second component, and similarly, a second component may be referred to as a first component.

When a component is referred to as being "connected" to another component, it should be understood that although it may be directly connected to the other component, another component may exist in the middle. On the other hand, when it is mentioned that a component is "directly connected" to another component, it should be understood that there is no other component in the middle. On the other hand, other expressions describing the relationship between components, that is, "between" and "just between" or "neighboring to" and "directly neighboring to" should be interpreted as well.

Singular expressions are to be understood as including plural expressions unless the context clearly indicates otherwise, and terms such as "comprises" or "have" refer to implemented features, numbers, steps, actions, components, parts, or It is to be understood that it is intended to designate that a combination exists and does not preclude the presence or addition of one or more other features, numbers, steps, actions, components, parts, or combinations thereof.

In each step, the identification code (e.g., a, b, c, etc.) is used for convenience of explanation, and the identification code does not describe the order of each step, and each step has a specific sequence clearly in the context. Unless otherwise stated, it may occur differently from the stated order. That is, each of the steps may occur in the same order as the specified order, may be performed substantially simultaneously, or may be performed in the reverse order.

The present invention can be implemented as computer-readable code on a computer-readable recording medium, and the computer-readable recording medium includes all types of recording devices storing data that can be read by a computer system. . Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tapes, floppy disks, and optical data storage devices. Further, the computer-readable recording medium is distributed over a computer system connected by a network, so that computer-readable codes can be stored and executed in a distributed manner.

All terms used herein have the same meaning as commonly understood by one of ordinary skill in the field to which the present invention belongs, unless otherwise defined. Terms defined in commonly used dictionaries should be construed as having meanings in the context of related technologies, and cannot be construed as having an ideal or excessively formal meaning unless explicitly defined in the present application.

1 is a diagram illustrating the configuration of a system for providing a media professional online advertisement platform according to the present invention.

Referring to FIG. 1, the media professional online advertisement platform providing system 100 may include a user terminal 110, an online advertisement platform providing device 130, and a database 150.

The user terminal 110 may correspond to a computing device capable of conducting a quiz on a media image online and confirming the result, and may be implemented as a smartphone, a laptop computer, or a computer, but is not limited thereto, and a tablet PC It can also be implemented in various devices such as. The user terminal 110 may be connected to the online advertisement platform providing device 130 through a network, and the plurality of user terminals 110 may be connected to the online advertisement platform providing device 130 at the same time.

The online advertisement platform providing apparatus 130 may be implemented as a server corresponding to a computer or program capable of generating and providing a quiz about a media image and providing a reward based on a correct answer input from users. The online advertisement platform providing device 130 may be wirelessly connected to the user terminal 110 through Bluetooth, WiFi, a communication network, and the like, and may exchange data with the user terminal 110 through a network.

In an embodiment, the online advertisement platform providing device 130 may store information necessary for providing a media video quiz and prize money in connection with the database 150. Meanwhile, unlike FIG. 1, the apparatus 130 for providing an online advertisement platform may be implemented by including the database 150 inside. In addition, the online advertisement platform providing apparatus 130 may be implemented including a processor, a memory, a user input/output unit, and a network input/output unit, which will be described in more detail with reference to FIG. 2.

The database 150 may correspond to a storage device that stores a variety of information necessary in the process of providing a media video quiz and providing a prize money online. The database 150 may store user personal information and correct answer information collected from a plurality of user terminals 110, and may store advertisement images and information on media images used for media image quizzes, and must be limited thereto. Instead, the online advertisement platform providing device 130 may store information collected or processed in various forms in the process of providing the media video quiz, the result, and the prize money.

FIG. 2 is a block diagram illustrating a physical configuration of the apparatus for providing an online advertisement platform in FIG. 1.

Referring to FIG. 2, the apparatus 130 for providing an online advertisement platform may include a processor 210, a memory 230, a user input/output unit 250, and a network input/output unit 270.

The processor 210 can execute a procedure for processing each operation in the process of performing a media video quiz online and providing the result and prize money to users, and the memory 230 that is read or written throughout the process Can be managed, and a synchronization time between the volatile memory and the nonvolatile memory in the memory 230 can be scheduled. The processor 210 can control the overall operation of the online advertisement platform providing device 130, and is electrically connected to the memory 230, the user input/output unit 250, and the network input/output unit 270 to control data flow between them. Can be controlled. The processor 210 may be implemented as a CPU (Central Processing Unit) of the apparatus 130 for providing an online advertisement platform.

The memory 230 may include an auxiliary memory device that is implemented as a nonvolatile memory such as a solid state drive (SSD) or a hard disk drive (HDD), and is used to store all data necessary for the online advertisement platform providing device 130. In addition, a main memory device implemented with volatile memory such as random access memory (RAM) may be included.

The user input/output unit 250 may include an environment for receiving a user input and an environment for outputting specific information to a user. For example, the user input/output unit 250 may include an input device including an adapter such as a touch pad, a touch screen, an on-screen keyboard, or a pointing device, and an output device including an adapter such as a monitor or a touch screen. In one embodiment, the user input/output unit 250 may correspond to a computing device connected through a remote connection, and in such a case, the online advertisement platform providing device 130 may be performed as a server.

The network input/output unit 270 includes an environment for connecting to an external device or system through a network, for example, a local area network (LAN), a metropolitan area network (MAN), a wide area network (WAN), and a VAN ( Value Added Network) may include an adapter for communication.

3 is a block diagram illustrating a functional configuration of the apparatus for providing an online advertisement platform in FIG. 1.

Referring to FIG. 3, the online advertisement platform providing device 130 includes a quiz selection receiver 310, a media image playback unit 320, an interface providing unit 330, a quiz answer receiving unit 340, and a quiz prize accumulation unit 350. ) And a control unit 360.

The quiz selection receiver 310 may receive a selection regarding any one of a plurality of media video quizzes from the user terminal 110. The media image quiz may correspond to a quiz about a media image, and the media image may correspond to a video introducing content such as a movie or a drama. In addition, the media image may include a PPL advertisement. Movie Introduction The media video quiz can be implemented in various forms, and the user can select a quiz he wishes to participate in from among various media video quizzes currently in progress.

The media image reproducing unit 320 may provide a media image quiz related to a user's selection to the user terminal 110 and may play at least one media image through the user terminal 110 in the course of the media image quiz. The media image quiz may essentially include a process of playing at least one media image in the process of the quiz, and therefore, the user must watch at least one media image in order to input a correct answer to the quiz. The media image reproducing unit 320 may check a progression step of the media image quiz, and may automatically play a preset media image when a pre-set step is completed.

In an embodiment, the media image reproducing unit 320 may essentially provide an unexpected quiz at a point in time when reproduction is completed, and may set the completion of the correct answer of the provided unexpected quiz as a correct answer input condition for the media image quiz. Accordingly, in order to finally participate in ranking prediction or score prediction, the user needs to pass the sudden quiz inevitably, and the user may not be able to obtain an opportunity to participate in the media video quiz without inputting the correct answer to the unexpected quiz.

In one embodiment, the media image playback unit 320 selectively provides an unexpected quiz according to a provision option at the time when playback is completed, and when the media image quiz is a ranking prediction quiz, the provision option is changed to'random' and rank prediction It is set as the correct answer input condition whether or not at least one media video subject to is played, and if the media video quiz is a score prediction quiz, the provision option is changed to'required', and the completion of the correct answer of the unexpected quiz is set as the correct answer input condition. Can be set.

Here, the ranking prediction quiz may correspond to a quiz that predicts the popularity ranking of various media video quizzes at a specific point in the future, and includes, for example, a quiz that predicts the box office Top 10 for movies currently being screened. can do. The score prediction quiz may correspond to a quiz that predicts various scores for a specific media image at a specific time point, and for example, may include a quiz that predicts the number of audiences, sales, or screenings of a specific movie currently being screened. have.

More specifically, when the playback of a specific media image is completed during the media image quiz process, the media image playback unit 320 may determine whether an unexpected quiz occurs, and whether to provide a correct answer input interface through which the user can input the correct answer. You can set the correct answer input condition used to determine the answer. In the case of a score prediction quiz in which an unexpected quiz is essentially provided, the media video playback unit 320 sets'correct answer complete' corresponding to the case where the user inputs the correct answer of the sudden quiz as the correct answer input condition. You can have the quiz run repeatedly until you enter the correct answer.

When the playback is complete, the interface providing unit 330 determines whether the correct answer input condition for the media video quiz is satisfied, and when the correct answer input condition is satisfied, provides the user terminal 110 with a correct answer input interface for the media video quiz. have. The interface providing unit 330 may determine whether or not the correct answer input condition is satisfied whenever the media image is played back, and may determine whether to proceed to the next step of the quiz.

In one embodiment, the interface providing unit 330 is provided with a pop-up including a hint request menu for requesting a hint regarding the sudden quiz when an unexpected quiz is provided and an incorrect answer for the corresponding quiz is input. It can be provided to the user terminal 110. When the user enters an incorrect answer for the unexpected quiz, the user can select the hint request menu through the interface provided through a pop-up, and a page where the user can check the hint about the unexpected quiz will be provided to the user. I can. For example, when the user selects the hint request menu, the user may be forcibly switched to a keyword search result page associated with the corresponding unexpected quiz, and the user may check the correct answer to the unexpected quiz through the contents of the corresponding page.

In an embodiment, the interface providing unit 330 may provide the user terminal 110 with an unexpected quiz interface including a hint request menu for requesting a hint for a corresponding quiz when an unexpected quiz is provided. In some cases, since the sudden quiz may be repeated until the user inputs the correct answer for the sudden quiz, as a preliminary method to induce the user to enter the correct answer, the sudden quiz interface is a hint request menu for providing hints. It can be implemented including essentially.

In one embodiment, the interface providing unit 330 receives a request for a hint about an unexpected quiz from the user terminal 110, when receiving a request for a hint, determining a keyword for a media image related to the quiz, and a plurality of It is possible to perform a step of receiving a search result page for a keyword from any one randomly determined among portal websites of and providing it to the user terminal 110. The interface providing unit 330 may determine a keyword for a media image when there is a request for a hint from the user, and the method of determining the keyword is a method of using metadata of the media image or a method of using a plurality of preset keywords. It may include.

In addition, the interface providing unit 330 may provide a keyword search result page as a hint for an unexpected quiz in connection with the portal site, and through this, may provide an indirect advertising effect that increases the ranking of search terms for the media image. .

In one embodiment, the interface providing unit 330 determines the portal website with the highest correct answer rate for the unexpected quiz stored in the database 150 based on the user group determined according to the user information of the user account, and then requests a search result page. I can. The interface providing unit 330 may provide a keyword search result page of the portal website to provide a hint, and the portal website used for keyword search is previously performed as any one of a plurality of preset portal websites. It may correspond to the portal website with the best correct answer rate in the unexpected quiz that was done.

The quiz correct answer receiving unit 340 may receive the user correct answer for the media video quiz from the user terminal 110 through the correct answer input interface and store it in the database 150.

In one embodiment, when the quiz correct answer receiving unit 340 receives an input regarding the sudden quiz from the user terminal 110 through the sudden quiz interface, the first step of determining whether the correct answer of the sudden quiz matches, the user of the user account A second step of determining any one of the plurality of user groups based on the information and a third step of updating the correct answer rate for each portal website for the determined user group and storing it in the database 150 may be performed.

For example, the quiz correct answer receiving unit 340 increases the correct answer rate of the portal website where the hint is provided when the content input through the unexpected quiz interface is the correct answer, and decreases the correct answer rate of the portal website where the hint is provided if the answer is not correct. I can. In addition, the quiz answer receiving unit 340 may be implemented by including a plurality of modules that independently perform the first to third steps, and may further include a control module that controls operations of the plurality of modules.

In one embodiment, the quiz correct answer receiving unit 340 provides in real time whether the user correct answer is correct when the media video quiz is a ranking prediction quiz, and provides the correct answer probability of the user correct answer in real time when the media video quiz is a score prediction quiz can do. For example, the quiz correct answer receiving unit 340 may receive the ranking information of the current time from an external server (eg, Kobis-kobis), and according to whether the correct answer entered by the user matches the correct answer status in real time. Can be provided.

In addition, in the case of a score prediction quiz, the quiz correct answer receiving unit 340 calculates the correct answer probability of the correct answer input by the user based on the current input status of the correct answer by other users until a specific point in the future presented by the quiz is reached in real time. Can be provided. In this case, the probability of the correct answer may be calculated based on the input status of the correct answer by other users, and if the media image is a movie, it may be calculated based on score information of another movie with a similar rating before opening, but is not necessarily limited thereto, It can be calculated through various calculation methods.

In one embodiment, the quiz correct answer receiving unit 340 is the probability of the correct answer of the user based on the time difference between the score prediction time point and the current time point, and the number of movies having similar ratings before opening and the score progress status after opening when the corresponding media image is a movie. Can be calculated. More specifically, the quiz answer receiving unit 340 may calculate a lower probability of a correct answer as the time difference between the score prediction time point and the current time point increases, and if the media image is a movie, the number of movies having similar ratings before opening and the scores of the corresponding movies Based on the average, the probability of a correct answer may be calculated according to a difference with the score input by the user.

That is, as the difference between the score average and the user's input score increases, the probability of a correct answer may decrease, and the calculated probability of a correct answer may be corrected based on the number of movies having similar ratings before opening. Therefore, even if the difference between the score average and the input score is large, if the number of similar movies is small, the probability of correct answer can be corrected to a relatively high value, and even if the difference between the score average and the input score is small, the number of similar movies will be large. In case, the probability of correct answer can be corrected to a relatively low value.

The quiz prize money accumulation unit 350 may accumulate a quiz prize money for a user account associated with the user terminal 110 according to whether the correct user answer is matched. That is, when the user inputs the correct answer, the quiz prize money accumulation unit 350 can induce the user's participation in the media video quiz by providing a reward for the correct answer in a certain manner. It is possible to obtain an indirect effect of increasing an advertisement effect for an image.

In one embodiment, the quiz prize money accumulation unit 350 provides at least one of cash, cash points, discount coupons, and gift certificates as a quiz prize money, and includes a participation rate, correct answer rate, and accumulated prize amount for a media video quiz for a user account. Badges may be provided according to achievement levels of each of a plurality of categories. The reward for the correct answer to the media video quiz may be provided in various forms, and may include cash points, discount coupons, gift certificates, etc., including real money.

In addition, the quiz prize money accumulation unit 350 provides various badges separately from the quiz prize money in connection with the user account, thereby concentrating the user's interest and inducing the user's participation. More specifically, the quiz prize money accumulation unit 350 may calculate a degree of achievement for each of a plurality of predefined categories, and may provide a badge for each grade based on whether or not the achievement degree has been reached. The plurality of categories may include a participation rate for a media video quiz, a correct answer rate, and a cumulative prize amount, but are not necessarily limited thereto, and may include categories defined in various forms.

In an embodiment, the quiz prize money accumulation unit 350 may provide a user ranking system for a plurality of categories including a participation rate, a correct answer rate, and an accumulated prize amount related to a media video quiz. The quiz prize money accumulation unit 350 may induce competition among users and induce user participation by providing ranking information according to various criteria.

The control unit 360 manages the control flow or data flow between the quiz selection receiving unit 310, the media image playing unit 320, the interface providing unit 330, the correct quiz answer receiving unit 340 and the quiz prize money accumulation unit 350. I can.

4 is a flowchart illustrating a process of providing an online advertising platform specialized in media performed by the device for providing an online advertising platform of FIG. 1.

Referring to FIG. 4, the online advertisement platform providing apparatus 130 may receive a selection regarding any one of a plurality of media video quizzes from the user terminal 110 through the quiz selection receiving unit 310 (step S410). . The online advertisement platform providing device 130 provides a media image quiz related to the user's selection through the media image playback unit 320 to the user terminal 110, and provides at least one media image to the user in the process of the media image quiz. It can be played through the terminal 110 (step S430).

In addition, the online advertisement platform providing device 130 determines whether the correct answer input condition of the media video quiz is satisfied when the playback is completed through the interface providing unit 330, and if the correct answer input condition is satisfied, the correct answer regarding the media video quiz An input interface may be provided to the user terminal 110 (step S450). The online advertisement platform providing apparatus 130 may receive the user correct answer for the media video quiz from the user terminal 110 through the correct answer input interface through the quiz answer receiving unit 340 and store it in the database 150 (step S470). . The online advertisement platform providing device 130 may accumulate a quiz prize money for a user account associated with the user terminal 110 according to whether the correct user answer is matched through the quiz prize money accumulation unit 350 (step S490).

5 is an exemplary diagram illustrating an embodiment of providing an online advertisement platform provided to a user terminal.

Referring to FIG. 5, the online advertising platform providing device 130 may provide a media video quiz to the user terminal 110, and the user terminal 110 may provide an online advertising platform providing device ( 130).

In FIG. 5, when the user runs the application, a menu for selectively proceeding with a quiz currently in progress, a menu for checking the current box office ranking, and a menu for checking information on a movie that is currently scheduled to be released are displayed in an ordered form. Can be (figure (a)). Users can participate in the media video quiz provided in various forms by selecting the quiz currently in progress (Figure (b)).

If the user selects the box office top 10, which is a ranking prediction quiz, the prize money for the quiz is 1 million won, and a screen for entering the box office ranking for a total of 10 movies on screen may be displayed (Figure (c)). . In this case, information on the upcoming movie and last week's box office TOP10 may be provided separately from the ranking prediction quiz.

In addition, when the user selects the Avengers Opening Score, which is a score prediction quiz, the quiz has a prize money of 10 million won, and a screen for inputting the opening score of the target movie Avengers Endgame may be displayed (Figure (d)). .

6 is an exemplary diagram illustrating an embodiment of a ranking prediction quiz conducted in a user terminal.

Referring to FIG. 6, the online advertisement platform providing device 130 may provide a media video quiz to the user terminal 110, and when the user selects the box office top10, which is a ranking prediction quiz, the user has a total of 10 movies. It may be requested to input a prediction ranking, and, like the score prediction quiz, it is necessary to watch a media video and pass an unexpected quiz in order to input the prediction ranking. In this case, the media image provided to the user may correspond to an image of any one of 10 movies to be ranked prediction target or may correspond to an edited image of 10 movies. The media image provided to the user is not necessarily limited thereto, and may correspond to various types of images generated for the purpose of promotion or advertisement.

In Figure 6 (a), the user can select the box office top 10, and the related media video in Figure (b) can be played on a full screen, and in Figure (c) the user has finished viewing the media video. If you do, an unexpected quiz can be provided. The user can proceed to the next step by inputting the correct answer for the sudden quiz, and can predict the ranking of movies through the correct answer input interface that can input the prediction ranking in figure (d).

7 is an exemplary diagram illustrating an embodiment of a score prediction quiz conducted in a user terminal.

Referring to FIG. 7, when a user selects an Avengers opening score, which is a score prediction quiz, the online advertisement platform providing apparatus 130 may play an image related to the Avengers (Fig. (b)). In addition, the online advertisement platform providing device 130 may essentially generate and provide an unexpected quiz when the video is played back (Fig. (c)). The user must enter the correct answer of the unexpected quiz to move to the screen where the opening score can be entered. Accordingly, the online advertisement platform providing apparatus 130 may provide a hint so that the user can solve the unexpected quiz.

If there is a user's request for a hint, the online advertising platform providing device 130 may provide a keyword search result page related to the movie to the user (Fig. (d)). In this case, the online advertisement platform providing apparatus 130 may select any one of a plurality of portal websites and provide the user terminal 110 with a result screen for performing a keyword search on the corresponding portal website. Accordingly, the user can input the correct answer to the unexpected quiz after checking the corresponding search result page.

8 is an exemplary diagram illustrating an operation when an incorrect answer for an unexpected quiz is input in a user terminal.

Referring to FIG. 8, the apparatus 130 for providing an online advertisement platform may provide a ranking prediction quiz or a score prediction quiz as a media image quiz, and may perform a media image quiz according to a user's selection. The online advertisement platform providing device 130 may essentially provide an unexpected quiz while the media video quiz is in progress, and may proceed to the next step when the user inputs a correct answer for the sudden quiz.

If the user inputs an incorrect answer, the online advertising platform providing device 130 may provide a hint request menu through a pop-up to check a hint for the unexpected quiz (Fig. (a)). When the user selects the hint request menu, the online advertisement platform providing device 130 may provide a hint page through which the correct answer to the unexpected quiz can be checked.

In the figure (b) of FIG. 8, when the user selects the hint request menu, the online advertisement platform providing apparatus 130 may provide a keyword search page of a media image related to the unexpected quiz in a specific portal site as a hint page. The user can check the correct answer related to the unexpected quiz on the hint page, and the online advertisement platform providing device 130 can maximize the advertisement effect on the corresponding media image by providing relevant information to the user through this process.

Although the above has been described with reference to preferred embodiments of the present invention, those skilled in the art will variously modify and change the present invention within the scope not departing from the spirit and scope of the present invention described in the following claims. You will understand that you can do it.

100: Media professional online advertising platform provision system
110: user terminal 130: online advertising platform providing device
150: database
210: processor 230: memory
250: user input/output unit 270: network input/output unit
310: quiz selection receiver 320: media video playback unit
330: interface providing unit 340: quiz correct answer receiving unit
350: quiz prize money accumulation unit 360: control unit

Claims (8)

A quiz selection receiver for receiving a selection on any one of a plurality of media video quizzes from a user terminal;
Providing a media image quiz related to the selection to the user terminal, playing at least one media image through the user terminal in the course of the media image quiz, and essentially providing an unexpected quiz when the playback is completed, If the media video quiz is a ranking prediction quiz, whether or not all at least one media video subject to ranking prediction has been played and the completion of the correct answer of the sudden quiz is set as a correct answer input condition, and the media video quiz is a score prediction quiz A media video playback unit configured to set the completion of the correct answer to the unexpected quiz as the correct answer input condition;
An interface providing unit configured to determine whether a correct answer input condition for the media video quiz is satisfied when the reproduction is completed, and provide a correct answer input interface for the media video quiz to the user terminal when the correct answer input condition is satisfied;
A quiz correct answer receiver configured to receive a user correct answer for the media video quiz from the user terminal through the correct answer input interface and store it in a database; And
Media professional online advertising platform providing device comprising a quiz prize money accumulator for accumulating a quiz prize money for a user account associated with the user terminal according to whether the correct user answer is matched.
delete The method of claim 1, wherein the interface providing unit
When the sudden quiz is provided and an incorrect answer to the corresponding sudden quiz is input, a pop-up including a hint request menu for requesting a hint about the corresponding sudden quiz is provided to the user terminal. A device for providing an online advertising platform specialized in media.
The method of claim 3, wherein the interface providing unit
Receiving a hint request for the sudden quiz from the user terminal;
Determining a keyword for a media image associated with the sudden quiz when receiving the hint request; And
And receiving a search result page for the keyword from any one randomly determined among a plurality of portal websites and providing it to the user terminal.
The method of claim 4,
The interface providing unit determines a portal website having the highest correct answer rate for the unexpected quiz stored in the database based on a user group determined according to user information of the user account, and then requests the search result page,
The quiz correct answer receiving unit, when receiving an input regarding the sudden quiz from the user terminal through the sudden quiz interface, a first step of determining whether the correct answer of the sudden quiz matches, based on the user information of the user account, a plurality of And performing a second step of determining any one of the user groups and a third step of updating the correct answer rate for each portal website for the determined user group and storing it in the database.
The method of claim 1, wherein the quiz answer receiving unit
If the media video quiz is a ranking prediction quiz, whether or not the correct answer of the user is correct is provided in real time,
When the media video quiz is a score prediction quiz, the device for providing a media professional online advertising platform, characterized in that providing a correct answer probability of the user's correct answer in real time.
The method of claim 1, wherein the quiz prize money accumulation unit
Provide at least one of cash, cash points, discount coupons, and gift certificates as the quiz prize,
A media professional online advertisement platform providing apparatus, characterized in that, for the user account, a badge is provided according to the achievement level of each of a plurality of categories including a participation rate, a correct answer rate, and a cumulative prize amount related to a media video quiz.
In the method performed in the online advertising platform providing device,
Receiving a selection regarding any one of a plurality of media video quizzes from a user terminal;
Providing a media video quiz related to the selection to the user terminal;
During the progress of the media video quiz, at least one media video is played through the user terminal, and an unexpected quiz is essentially provided at the time when the playback is completed, and when the media video quiz is a ranking prediction quiz, the target of ranking prediction Whether or not all of the at least one media image of which is all played back and completion of the correct answer of the sudden quiz are set as the correct answer input condition, and when the media video quiz is a score prediction quiz, the completion of the correct answer of the sudden quiz is set as the correct answer input condition The step of doing;
Determining whether a correct answer input condition of the media video quiz is satisfied when the reproduction is completed;
Providing a correct answer input interface for the media video quiz to the user terminal when the correct answer input condition is satisfied;
Receiving the correct answer for the media video quiz from the user terminal through the correct answer input interface and storing it in a database; And
Comprising the step of accumulating a quiz prize money in a user account associated with the user terminal according to whether the correct answer for the media video quiz is matched or not.

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